Meet Our Team

Since the launch of the men's Circuit Cross-Training Shoe in 2018, our community has been asking for a women's shoe that parallels in performance.  With the support of the HYLETE nation, we are now making that a reality. 

The women's CIrcuit II Cross-Training shoe is made for indoor and outdoor training. This shoe is ideal for weightlifting, HIIT, cross-training, and any movements that require stability. Engineered for a female athlete's center of gravity to optimize performance, and features 3 interchangeable insoles for stability while lifting, extra cushion for high impact activities, and versatility while cross-training. This shoe features an open, non-tapered toe box, breathable knit upper fabric, and a Vibram sole for supreme stability and traction. 

We first put the women's Circuit II Cross-Training shoe in HYLETE Project, where if you back it, we build it. We are thrilled to report that all 3 colorways of the shoe have been 100% funded, and we will be building all 3 for the HYLETE community.

To get your own pair of the women's Circuit II Cross-Training shoe, click here.

HYLETE started the Expert's Voice blog as a community-built space for industry experts to share their knowledge and experience with the entire HYLETE community. The goal of the blog is to educate and inspire. To accomplish this goal, we share videos and written articles from the perspective of experts who offer their take on fitness, nutrition, and overall wellness. We also feature spotlight stories from members of the community who we recognize as having an inspirational message to share.

What makes it stand out?

By sharing valuable educational and inspirational content created by the community itself, we are able to prove how much our community means to us. Beyond offering premium performance apparel and gear, we are showing the community that we care about their well-being, and hope to motivate and inspire their health and fitness journeys. It also helps us to tell our community story when working with brand partners and third parties who want to know what we mean when we say we are a community built and driven brand.

Who contributes?

Certified trainers, nutritionists, and physicians from within the HYLETE community all over the country and beyond contribute to the Expert's Voice blog. Community spotlights feature professional athletes, certified trainers, active military and veterans, and other inspiring members in the HYLETE community.

How do we collect content?

Content is collected by HYLETE's in-house team that builds relationships with content contributors and communicates directly with each contributor to facilitate distribution to the HYLETE blog. New contributors may join via word of mouth or through our online application. The HYLETE team handpicks which content to feature with the criteria of it being educational and/or inspirational.

To view the HYLETE Expert's Voice Blog, click here.

The HYLETE Circuit II Echo Shoe is engineered with high shock absorption and energy return so you feel added power in every stride. This breathable, lightweight shoe is ideal for your cardio and high impact activities, with is mesh upper for increased breathability and durability, and 5 flex points for maximum flexibility.

The Circuit II Echo Shoe is now in HYLETE Project, where if you back it, we build it. There are currently 5 different colorways available in Project. Fund your favorite color to make it a reality. 

To fund the Circuit II Echo shoe, click here.

Unique Attributes:

• New 8mm drop insole designed for running and higher impact activities
• EVA midsole that is lightweight and ideal for more overall flexibility
• 5 flex-point outsole for increased bendability while training
• Vented tongue for added comfort

Our mid-year financial report, Form 1-SA, is now available on our SEC page, as well as at HYLETE.com/financials.

Thank you for your continued support!

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Thank you to our new investors who helped us achieve our best fundraising day since we opened our raise. In 24 hours, from September 22 to September 23, we raised over $25,000 from 35 investors. We hope to keep this momentum going as we continue our raise.

Thank you to all of our HYLETE investors who have helped us to get to this point. We hope to welcome many more investors to our community in the future.

Thank you for your continued support!

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Complete the investment workflow before midnight on November 1, 2020, to receive the best investor perks we have to offer.

These investor perks will be ending for those who invest after November 1:

• 50% off on all regular priced apparel, footwear, and gear
• 10% off clearance
• Free ground shipping on all orders within the contiguous U.S.

When you invest, you will receive an investor account on HYLETE.com. You will receive the perks for the lifetime of the investor account program.*

Don't wait! Invest now.

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

*HYLETE reserves the right to adjust pricing for investors in the future which may result in more or less percentage discounts to retail value being applicable.

HYLETE’s new Fuse Pant is now available for pre-order and will ship in October! Seeing the love our community has for the Fuse Short (800+ Five Star Reviews), we decided to design a pant with the same features. This new pant will have the same breathable 4-way stretch fabric and slim fit as the short that inspired it. Similar to other HYLETE pants, the Fuse will be available in different inseam lengths to offer a perfect fit for every body type. 

As a direct to consumer, e-commerce brand, Q4 and holiday sales are incredibly important to HYLETE’s success. Part of our strategy for maximizing sales during this critical time has always been releasing new product and this year is no different. Keep an eye out for dozens of new styles and colors for both men and women dropping before Black Friday.

Fall 2020 pre-orders are available here.

Investors receive 1 HYLETE point for every $1 invested.

20 points = $1 off your order, which means a minimum investment of $500 will earn you $25 off your next order.

There are multiple ways to earn HYLETE points, including 1 point earned for every $1 you spend on HYLETE.com

See your points in action

Verge II shorts $74

Investor Price $37

Minimum investment points (500) $12

Invest to get your points and save even more on HYLETE gear.

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

"Fewer brands take community as seriously as HYLETE." Pixlee

As a community-driven brand, HYLETE prioritizes community engagement to maintain a happy customer base. Pixlee's tools allow HYLETE to connect with customers all over the world and respond to their images to encourage positive brand interactions.

Through working with Pixlee, we were able to:

• Increase conversions 30%
• Increase time on site by 68%
• Increase return visitors by 154%

See the full case study here