HYLETE, Inc.

Innovative Fitness Lifestyle Ecosystem: Community Built & Driven

HYLETE, Inc.

Innovative Fitness Lifestyle Ecosystem: Community Built & Driven

Solana Beach, CA
Fashion & Apparel
We are a training lifestyle brand, founded by unconventional thinkers dedicated to the development of new ideas and the possibilities that focus on the well-being of our community.

$507,326

raised
$1.00
Price per Share
Equity
Offering Type
$500.00
Min. Investment

$507,326

raised
$1.00
Price per Share
Equity
Offering Type
$500.00
Min. Investment

Bonus Rewards

Get rewarded for investing more into HYLETE, Inc.

$500+
Investment
HYLETE Investor Account
- Get 50% off retail value on all regular priced products - 10% off clearance locker items - free ground shipping on all orders within the continental U.S - Earn 1 HYLETE point for every $1 invested - exclusive offers

Reasons to Invest

We have generated net revenues of over $50 million since 2012, including $12.6 million in 2019, producing a +70% Compound Annual Growth Rate (CAGR).
We have 250,000+ customers, of which include 25,000+ certified fitness experts and 20,000+ military personnel and first responders.
We have gained more than 5,000 investors, of which, 85% are also loyal customers who have infused $9.9 million into the company.

Our Story


In 2012, we designed and launched our first product: a patented cross-training short. Today, we have an extensive line of men's and women's apparel, footwear, and gear. Building great products is not our only goal. We believe that our brand's impact should live beyond the products that we sell, and as such, our energy is equally focused on inspiring the well-being of our community. A community that we call the HYLETE Nation.

We have evolved into a world-class brand that is built, backed, and driven by a passionate community. By removing the noise of traditional retail, our community's feedback goes directly into the development of new products and improving the overall HYLETE experience.

PROduct success 


We have received over 35,000 5-star reviews from our verified customers. 

Product Focus


Innovation with a focus on performance: Each detail of every design has a purpose. Whether it's fine-tuned for your most intense training session, or optimized for comfort outside of the gym, we are committed to providing high-quality products to our passionate community.

Product Focus: Men

Find Your Perfect Short: High-quality performance shorts, built for any environment. Distinct features with multiple lengths and cuts to choose from. All HYLETE men's shorts utilize one or both of our utility patents.

HYLETE Tees: An activewear essential. New creative designs released monthly utilizing our tri-blend fabric so the HYLETE Nation can always represent the brand.

Circuit II Cross-Training Shoes: Three interchangeable insoles, uniquely engineered for cross-training, running, or lifting, so that users can change their training discipline without changing their shoe.

Product Focus: Women

Women's Shorts: The Iris short is our signature women’s short and features a built-in liner, 4-way stretch fabric, and side zipper pockets. The Iris is ideal for all fitness activities.

Sports Bras: Offered in light to high support styles and versatile designs, HYLETE women's sports bras are essential workout clothes for women.

Tights: Unique fabric blends with perfect support and comfort, each pair is expertly built for performance.

Community Backed


In addition to suggesting new products, and participating in frequent and extensive surveys, the HYLETE Nation engages through HYLETE Project to help chart the future of our brand.

OUR Community impact


Charities

GRACEDBYGRIT

foundation: Their scholarship fund provides opportunities for female student-athletes pursuing athletic participation at the collegiate level.

Team Rubicon: Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy response teams to emergencies around the world.

O.U.R. Rescue: An estimated 2 million children are living as slaves in the world today. O.U.R. undercover teams of former Special Ops personnel go around the world to liberate these children.

Barbells For Bullies: Barbells For Bullies hosts fitness events all over the U.S. to raise money and awareness for local animal rescues and advocacy groups.

Scratch My Belly: A non-profit organization dedicated to saving animals from high kill shelters. They work to rehabilitate and re-home animals in need.

The HYLETE Charity Support Program champions charities that share the same core beliefs of our community. Handpicked for their clear vision and genuine compassion, we offer different ways to participate in giving back to these admirable causes. We contribute 50% of net revenues from charity apparel sales back to each respective charity.


We also support the GRACEDBYGRIT foundation's mission to provide scholarship opportunities to female student-athletes who are pursuing athletic participation at the collegiate level. As such, 1% of all sales of our women's apparel goes to the GRACEDBYGRIT foundation.

Service League

We are passionate about our military community and the first responders who train to ensure the safety of others. Because of this, we created the Service League, which provides these individuals apparel and gear at discounted pricing. Additionally, to help boost the morale of deployed service members, our Military Morale Program outfits troops, companies, squadrons, and platoons in HYLETE apparel.

Train Team

Over 25,000 certified personal trainers are part of our HYLETE Train Team and contribute their expert voices via the Community Blog. Members of the HYLETE Train Team receive special offers and Train Team pricing.

Healthcare Morale Program

To help keep spirits up, we are connecting with frontline healthcare workers who are making sacrifices every day as they work around the clock to help fight COVID-19. While they provide us the strength and comfort we need in these difficult times, we hope that we can send them a small token of our appreciation with a HYLETE care package.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE


THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

Updates

Over $500K Raised!

2 days ago

We have now raised over $500,000 from over 670 investors in this current Reg A offering. Thank you to our investors who have supported us in this offering and gotten us to this milestone!



This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Flash Financial Update

9 days ago

We are happy to report our Flash Financial Update for the period ended June 30, 2020, below. We have now welcomed over 5,300 community members as investors in HYLETE. 

Key Highlights*:

  • Trailing 12 Month Revenue of $12.1M vs $12.3M in the same period a year earlier
  •  June 2020 net revenues of $960K vs $851K for June 2019, representing a 12.8% increase Year over Year
  • Gross margin of 55% in June 2020 vs 52% in June 2019
  • Gross margins increased 13 percentage points from January 2020 to June 2020
  • Current equity raise is now over $490K
  • 31% increase in new customer orders from Q1 to Q2 2020
  • 93% increase in newsletter subscribers from Q1 to Q2
  • Female customers as a percent of all new customers up from 38% in Q1 to 46% in Q2 2020


*Financial information is based on our unaudited operating data and is subject to change once we prepare our financial statements and our accountant completes an audit of those statements.

A Letter from HYLETE's Interim CEO

about 2 months ago

Dear Shareholders and Loyal Community Members,

By way of introduction, my name is Jim Caccavo. I am a significant shareholder and member of the Board of Directors of HYLETE and have now taken the role of Interim CEO. This is my first letter to our community since stepping into this role. I look forward to what is ahead, and I am honored to provide support and leadership to this great company as we transition into this next phase. 

I made my first investment in the company in 2013 and joined the Board of Directors shortly after that. I have made several additional investments in HYLETE since that initial investment. I am dedicated to the success of HYLETE and would like to share with you our strategic plan, along with our clear and concise mission.

Since 2012, I have seen HYLETE grow from a scrappy startup with a passionate following to a more mature company with a dedicated and talented team. A team that I believe has created the foundation for future success. As we move forward, we continue to push towards our goals to increase revenue and expand our customer base, reach break-even in Q4 of 2020 and profitability in 2021, and drive increased enterprise value. Our strategy to achieve these goals lies in our core competencies of innovating and creating great products, our direct-to-consumer e-commerce model, automation and analytics, and fostering a culture of continuous improvement focused on scalable and sustainable growth.   

One such way we are working towards achieving profitability is by moving our fulfillment center to Tecate, Mexico. This move allows us to avoid expensive tariffs on imports without affecting our supply chain. Because of this move, our gross profit margins are up 30%, and we will save an estimated $1.5 million in the next 18 months. This is a massive step in our growth trajectory and a unique competitive advantage we now have as a company. We are also working to streamline our pricing, do fewer promotions, and update our shipping policies. 

Our mission at HYLETE is to be a source of inspiration and motivation by designing premium fitness apparel with the input of our passionate community. We aim always to be innovative with a focus on quality. We are active listeners in our community and pay attention to our customers' needs while responding with authenticity. We help each other thrive and value other's contributions and invest in each other's growth. We are truly a brand that is built and driven by our community. 

I want to thank HYLETE's Co-Founders, Ron Wilson, and Matt Paulson, for their vision and leadership over the past eight years. Under their guidance, the team has built a solid foundation of which you are an essential cornerstone. I will continue to work with the HYLETE team to create executable strategic plans, meet our objectives, and strive to create long-term value for our investors and community members. We will continue to update you on the ongoing developments and progress of the company. We will always strive to be collaborative and transparent in these efforts. 

We are excited to accomplish the goals mentioned above together with you. We genuinely appreciate your support and trust in us during the current fundraising round and each preceding financing. We take our duties to our investors and community members with the utmost seriousness. We would not be where we are today without the loyal support from our entire community. We are enthusiastic about our future, and we look forward to continuing to serve our community. The future for HYLETE is bright, and there has never been a better time to join us on this journey.

 

Sincerely, 

Jim Caccavo

Interim Chief Executive Officer


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

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