HYLETE, Inc.

Community built and driven fitness lifestyle brand

HYLETE, Inc.

Community built and driven fitness lifestyle brand

Solana Beach, CA
Fashion & Apparel
We are a fitness lifestyle brand, dedicated to the development of new ideas and the possibilities that come with thinking differently. As we build on a foundation of high-quality fitness apparel and gear, our energy is equally focused on inspiring and motivating our community.

$1,168,812

raised
1,628
Investors
$44.8M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$12M
Offering Max
Reg A+
Offering

$1,168,812

raised
1,628
Investors
$44.8M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$12M
Offering Max
Reg A+
Offering

Rewards

Get rewarded for investing more into HYLETE, Inc.:

$250+
Investment
HYLETE Investor Account
- Get 30% off on all regular priced products - Earn 1 HYLETE point for every $1 invested - exclusive offers

Offering Circular | Selected Risks Related to this Offering HYLETE Edgar Page


For more information on HYLETE, download and review the Offering Circular. The Offering Circular should be reviewed before making an investment decision. View offering circular supplement (filed 01/15/2021).


Reasons to Invest

We have generated net revenues of over $60 million since 2012, including $12.6 million in 2019, producing a +70% Compound Annual Growth Rate (CAGR).

We have 300,000+ customers, of which include 30,000+ certified fitness experts that provide professional health and fitness content for HYLETE’s Expert Voice Blog, and 25,000+ military personnel and first responders.

We have gained more than 6,000 investors, of which, 85% are also loyal customers who have infused more than $10 million into the company.
Investors receive perks not offered to other members of the HYLETE Community, including 30% off apparel, exclusive offers, and 1 HYLETE point for every $1 invested.

It started with a pair of shorts


What started with one training short in 2012 has grown into an extensive line of men’s and women’s apparel, footwear, and gear. Building great product is not our only goal. We believe that our brand’s impact can and should live beyond the products we sell. As such, our energy is equally focused on inspiring the well-being of our community. A community we call the HYLETE nation.


We have evolved into a world-class brand that is built, backed, and driven by a passionate community. By removing the noise of traditional retail, our community's feedback goes directly into the development of new products and improving the overall HYLETE experience.

Our Mission and Vision

To design premium fitness apparel with the input of our passionate community and be a source of inspiration and motivation.

Our Core Values

  1. Create with passion - be innovative and focus on quality 
  2. Be active listeners - pay attention and respond with authenticity
  3. Help each other thrive - value other's contributions and invest in each other's growth

designed with our community in mind


High Performance, Innovative Gear

We help you find the ideal short for you! By taking the Find Your Perfect Short Quiz on HYLETE.com, you'll be matched with the best shorts for whatever activity you need them for. With 14 distinct styles to choose from, you're sure to find the short that performs as well as you do.

Top Rated Gear

We have received over 43,000 5-star reviews from our verified customers. 

Video

Verge II Short: Our most lightweight and breathable performance short. Flex-woven fabric with 4-way stretch, available in 4 different lengths.

Fuse Short: Smooth and breathable fabric that inspires confidence while you move. A fitted short, built to complement the results of your training.

Incline Short: Stretch woven fabric with added room in the hips and thighs which allows for high impact movement with no restrictions.

Video

Circuit II Cross-Training Shoe: You'll love the shoes that give you the option to choose between 3 distinct insoles. The circuit II shoe features updates from the original that include increased durability, breathability, and flexibility, based on the feedback from the HYLETE community.

Video

Iris Short: Our #1 selling product. Period. Built to move with you and includes a breathable liner that stays in place during your workouts.

Velos Short: The effortless scrunch waistband and lightweight fabric keep you feeling breezy from start to finish.

Video

Nimbus Tight: A squat-proof legging and an elongated silhouette that will complement your hips and legs.

Urban Jogger: The perfect balance of breathability and warmth. Features a drawstring waistband, tapered contrast rib cuffs, and an internal fleece fabric.

Video

Era Sports Bra: Our most supportive bra, made for high-impact movements.

Altium Sports Bra: Wide x-back straps that provide support, comfort, and increased mobility without digging into your shoulders.

Community Backed


In addition to suggesting new products, and participating in frequent and extensive surveys, the HYLETE Nation engages through HYLETE Project to help chart the future of our brand.

HYLETE Gives back


Charity Support

HYLETE supports the GRACEDBYGRIT foundation by donating 1% of all sales of our women's apparel.


The GRACEDBYGRIT foundation's mission is to develop a new generation of leaders through programs focused on building grit with events, coaching, mentorship, and a collegiate athletics scholarship fund.

Service League

We are passionate about our military community and the first responders who train to ensure the safety of others. Because of this, we created the Service League, which provides these individuals apparel and gear at discounted pricing. 


NEW! Licensed Medical Professionals are now eligible for the Service League! 

Train Team

Over 30,000 certified personal trainers are part of our HYLETE Train Team and contribute their expert voices via the Community Blog. Members of the HYLETE Train Team receive special offers and Train Team pricing.

Morale Programs

Healthcare Morale Program: To help keep spirits up, we are connecting with frontline healthcare workers who are making sacrifices every day as they work around the clock to help fight COVID-19. While they provide us the strength and comfort we need in these difficult times, we hope that we can send them a small token of our appreciation with a HYLETE care package.


Military Morale Program: We care about our Military Community and are passionate about connecting with the men and women who train and maintain physical fitness to ensure our safety every day. To help boost the morale of deployed service members, our Military Morale Program outfits troops, companies, squadrons, and platoons in HYLETE apparel.

IN The media


AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE


THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

Updates

39 Days To Invest: Learn How HYLETE Points Work

6 hours ago

As an investor in HYLETE, one of your exclusive perks is that you earn 1 HYLETE point for every $1 invested. 20 points = $1 off your order, which means a minimum investment of $250 will earn you $12.50 off your next order, on top of your investor discount of 30% off regular priced products.


There are multiple ways to earn HYLETE points, including participating in product reviews, posting on Instagram in your newest gear, and receiving 1 point earned for every $1 you spend on HYLETE.com.


Learn more about the HYLETE Points program: https://www.hylete.com/points/


With less than 40 days left in our current offering that ends March 3rd, take advantage of this HYLETE points investor perk now to save even more on HYLETE gear.


Invest Today



This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Investment Opportunity Ending

7 days ago

Your chance to become a HYLETE investor and lock in exclusive investor perks with our current Reg A+ offering is coming to a close. Invest before midnight PST on March 3rd, 2021, and own part of the brand you help build.


Invest Now



This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Over $1 Million Raised

18 days ago

We have blown by our $1M milestone! Help us keep this momentum going, and become an investor in HYLETE. 

We just lowered our minimum investment price, so now you can own part of the brand you help build for less.


A few reasons to invest: 

  • Quality Product: Over 55 thousand 5-star reviews

  • Net Revenue: $60 million since 2012

  • Strong Customer Base: 300,000+ passionate customers

  • Great Perks: 30% off HYLETE product for life + Exclusive Offers


Invest Today




This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

HYLETE and Justuno

25 days ago

We initially went to Justuno's on-site conversion platform looking for a way to quickly implement onsite experiences such as email capture and personalized product recommendations that weren’t resource-intensive and could be changed on a dime.


We implemented a multi-prong approach to omnichannel marketing with targeted email opt-ins, exit offers, and intelligent product recommendations. This not only doubled our monthly email and SMS list growth but engagement with Justuno communications led to an almost 12% lift in our overall conversion rate and an 8% increase in our average order value.


Read HYLETE's Justuno case study here.

*All stats pulled from January-May 2020


Invest for Less

26 days ago

For the remainder of this offering, we have lowered the investment minimum to $250. Now you can own part of the brand you help build for even less.


When you become an investor in HYLETE, you receive an investor account on HYLETE.com that entitles you to perks not offered to the rest of the HYLETE community. As an investor, you have access to:


30% off on all regular priced products

1 HYLETE point for every $1 invested (20 points = $1 off HYLETE.com orders)

Exclusive investor offers


Invest Today



This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Military Morale and Healthcare Morale Programs

28 days ago

Military Morale

We care about our Military Community and are passionate about connecting with the men and women who train and maintain physical fitness to ensure our safety every day. To help boost morale, we are able to outfit a troop, company, squadron, or platoon with a HYLETE care package.


Learn more about the Military Morale program here.


Healthcare Morale

To help keep spirits up, we are connecting with frontline healthcare workers who are making sacrifices every day as they work around the clock to help fight COVID-19. While they provide us the strength and comfort we need in these difficult times, we hope that we can send them a small token of our appreciation with a HYLETE care package. You can nominate your own healthcare team or one that you know.


Learn more about the Healthcare Morale Program here.


55k+ Five-Star Reviews

about 1 month ago

Good or bad, when our community speaks, we listen. Our product reviews are an essential part of our branding, marketing, and a key source of inspiration to improve our product. We are unbelievably thankful for all of our community feedback and excited to announce that we've crossed 55,000 in 5-star product reviews! 


Check out our page of curated reviews and leave one of your own: https://www.hylete.com/product-reviews 



Take our Perfect Pant or Tight Quiz

about 1 month ago

Based on the positive feedback from our perfect short quiz, we’ve created a new quiz to find your perfect HYLETE pant or tight within a few seconds.


You can compare our entire collection of men's and women’s pants and tights side-by-side to find the perfect pair for your next workout or rest day. 


Take the quiz to find your perfect pair.



The Fuse Short (Men's Best Selling Short)

about 1 month ago

The Fuse Short is our best-selling men’s short for good reason. Sophisticated comfort built around an extraordinarily smooth and breathable 4-way stretch fabric, the Fuse short inspires confidence for your everyday movements and most intense workouts.


Get yourself a pair of our Fuse shorts and Shop Now.


Details:

  • 4-Way Stretch-Knit Fabric

  • Stretch-Woven Gusset Extends Through the Leg Opening for Added Room and Flexibility

  • Slim Throughout with a Straight Leg Opening

  • Hidden Zip Stow Pocket to Safely Stash your Valuables

  • Patented Waistband System with Two-Way Drawstring

  • Available in Quad-Cut, Above-Knee, and Regular length



The Essence Bra and Sports Bra Features

about 1 month ago

Get a little deeper in your yoga pose or rest day stretch - the Essence Bra features a high neckline for full range of motion without any spillage, so you can push your limits without compromising your coverage. You’ll love the stylish details of the criss-cross back design, and the comfort of its breathable, stretch fabric for warmer days.


Details:

  • High coverage with medium support for mid-level impact activity

  • Breathable stretch fabric with light compression

  • 4 criss-cross back straps

  • Removable pads


Check out the Essence Bra and shop here.


Learn more about our other sports bras, including their key features and support options, below.


Luna Bra: https://www.hylete.com/luna-sports-bra-heather-black


Altium Bra: https://www.hylete.com/altium-sports-bra-lagoon


Era Bra: https://www.hylete.com/era-sports-bra-black

Get Your Gifts by Christmas

about 1 month ago

We want to make sure you snag your favorite HYLETE gear and gifts for family and friends before Christmas.


Shop our gift guide here and make sure to order by 12/18 to ensure arrival by Christmas*:


*Free ground shipping: orders must be placed by 10:30 am PST on 12/18

For 2-day shipping, orders must be placed by 10:30 am PST on 12/21

For next day shipping, orders must be placed by 10:30 am PST on 12/22


The Flexion Collection (2 New Editions)

about 1 month ago

Built around the superior comfort, perfected temperature regulation, and breathability of a one of a kind performance fabric, it's no wonder why multiple products in the Flexion Collection often find their way to the best sellers page. The Flexion Collection includes the men's Flexion II Jacket, men's Flexion II Pant, men's Flexion Short, men's Flexion Half Zip, men's Flexion Hoodie, women's Flexion Hoodie, and women's Flexion Pant.


NEW EDITIONS:

The Flexion II Jacket: The layer of performance you need for your cooler training sessions. Version II of the Flexion Jacket features an upgraded fit with new pocket placement.

The Flexion II Pant: You spoke, we listened - The Flexion II Pant includes multiple lengths so you can find your perfect fit. An upgraded silhouette has not gone unnoticed, quickly making this jogger the best selling HYLETE pant.


Shop the entire Flexion Collection: https://www.hylete.com/flexion



Two New Additions

about 1 month ago

TEMPO TIGHT

The new Tempo Tight offers a flattering, clean look that’s still focused on performance. This tight features high wicking, smooth stretch fabric that provides the perfect amount of compression.


Tempo Tight Details:

  • High wicking smooth stretch fabric

  • Side pocket panel on each hip to easily store your phone and valuables

  • Two lengths to find your perfect fit

  • High waistband


Learn more about the Tempo Tight: https://www.hylete.com/tempo-tight-black



NIMBUS HIGH-WAIST TIGHT (NEW COLOR)

Now available in Heather Silver, the Nimbus High-Waist Tight will support you through your most intense training sessions. With flattering lines to highlight your natural curves, the soft, breathable, 4-way stretch fabric passes the squat test with no see-through.


Nimbus High-Waist Tight Details:

  • Durable 4-way stretch fabric

  • Wraparound vented mesh panels increase breathability

  • High hip pockets to keep your valuables safe

  • Two lengths to find your perfect fit


Learn more about the Nimbus High-Waist Tight: https://www.hylete.com/nimbus-high-waist-tight-heather-silver-silver



Our Two New Pullovers: The Activ Half Zip and Strata Crew Fleece

about 2 months ago

You won’t feel the need to shed this lightweight Activ Half Zip when things start to heat up. The breathable, super soft stretch fabric of the half zip will help you power through your next run or dynamic workout in comfort. 


The Strata Crew fleece is a staple for your next outdoor adventure. This pullover features a lightweight fleece fabric that can be worn alone or layered, so you can face the elements in comfort.


Shop these two new pullovers here:

https://www.hylete.com/activ-half-zip-heather-black-black

https://www.hylete.com/nsearch/?q=strata+crew+fleece


Activ Half Zip Details:

  • Lightweight, high wicking stretch fabric

  • Concealed slit thumbholes

  • Two open slash pockets

  • One concealed zipper on the right side

  • Half zip in front with garage for zipper head

  • Semi-fitted


Strata Crew Fleece Details:

  • Soft and breathable waffle fleece on the interior 

  • Heathered fabric exterior

  • Two open slash hand pockets and one hidden right zipper pocket

  • Classic crew cut with athletic V-shape fit

  • Wraparound seams on sleeves and x-back design lines


The Perfect Pair: The Luna Collection

about 2 months ago

The Luna Tight and Luna Bra will be your new go-to set for a hot yoga session or an at-home workout, or everyday casual wear that focuses on comfort and light compression. The breathability of this circular knit fabric makes it perfect for outdoor activities on warmer days. 


The Luna Tight offers a smooth fit that contours to your curves for a look and feel that inspires confidence. The perfect coverage for your most flexible movements, the high waist Luna Tight is squat-proof certified. 


The Luna Bra is soft to the touch and offers just the right amount of compression needed for your most flexible workouts. Mid-level support with a flattering silhouette, the Luna Bra contours to your curves for a seamless transition from workout to lifestyle.


Shop the Luna collection here:

https://www.hylete.com/luna-tight-heather-black

https://www.hylete.com/luna-sports-bra-heather-black


Luna Tight Details: 

  • High stretch, seamless circular knit fabric with pattern woven right in

  • Light compression molds to your body and moves with you

  • Our highest waisted tight


Luna Bra Details:

  • Adjustable bra strap from shoulder to back

  • Removable pads

  • Mid-level coverage with light support for low impact activity

  • Soft and slightly compressive seamless circular knit fabric 



Take the Perfect Short Quiz

about 2 months ago

Good news, we have options. Better news, we’ve made it simple. Find your perfect HYLETE short in seconds. 


You can compare our entire collection of men's and women’s shorts side-by-side to find your new go-to short, or make it even easier to find a pair to gift this holiday season.


Take the quiz and shop now.


Our Bestselling Women’s Short

about 2 months ago

Our bestselling (and recently restocked) Women's Iris Short is a staple among the HYLETE faithful, and with over 1,500 five star reviews, expect to see the Iris in quite a few gift guides this season. The no-show, breathable, built-in liner that never rides up makes the Iris Short ideal for running and all types of high-intensity workouts.


Get yourself a pair before they sell out: Shop Now


The Details:

  • Thoughtfully cut breathable mesh liner with optimal coverage.
  • A perfectly smooth fit around your hips.
  • Durable, lightweight, 4-way stretch fabric provides unrestricted movement.
  • Two hidden zipper side pockets placed high on the hip to minimize movement.


Back and Better Than Ever: The Flexion II Pant

about 2 months ago

You spoke, we listened: Version II of the Flexion pant features an upgraded fit and multiple length options in the same unique technical fabric that brings superior comfort, temperature regulation, and breathability to the entire Flexion Collection.


Own your pair of the Flexion II Pant, Shop Now


The Details:

  • Contrast fabric through stretch zones for added flexibility
  • Versatile storage: two open slash pockets and two zip pockets on the hip
  • Patented waistband system
  • Two-way drawstring
  • Available in two inseams
  • Available in 4 colors
  • Pairs perfect with the Flexion ll Jacket


Holiday Shopping Made Simpler

2 months ago

Gifting has begun! Holiday shopping for your family and friends just got a lot easier. Shop the HYLETE Gift Guide for curated collections and our community's top picks. Invest now and you will receive an extra 15% off your exclusive 30% off investor pricing, plus free shipping through December 7th with our Black Friday offer.

https://www.hylete.com/gift-guide


Invest Now


This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Exclusive Black Friday Offer

2 months ago

We're officially kicking off Black Friday! From now until December 7th, when you invest at our lowered minimum rate of $250, you will receive an additional 15% off on top of your 30% off investor discount. Own part of the brand that you helped build and get a head start on your holiday shopping!

Invest Today


This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Invest in HYLETE for Just $250

2 months ago

For the remainder of this offering, we have lowered the investment minimum from $500 to $250. Now you can own part of the brand you help build for even less.

Invest Today


This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Fundraise Milestone: $800k Raised

3 months ago

We surged right past our $800k milestone last week, and are quickly on our way to $1 million! Let's see how fast we can get there. Help us keep up this momentum, and become an investor in HYLETE.

We just lowered our minimum investment price, so now you can own part of the brand you help build for less.

Invest Now


This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Invest in HYLETE for Just $250

3 months ago

For the remainder of this offering, we have lowered the investment minimum from $500 to $250. Now you can own part of the brand you help build for even less.

Invest Today


This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

One day left to receive 50% off on HYLETE Products for Life

3 months ago

Invest before midnight on November 1, 2020, and receive an investor account on HYLETE.com that entitles you to 50% off all regular priced products, an additional 10% off clearance, and free ground shipping on all orders for LIFE*.

Don't wait until it's too late, Invest today!


This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

* HYLETE reserves the right to adjust pricing for investors in the future which may result in more or less percentage discounts being applicable.

HYLETE Investors Have Saved How Much?!

3 months ago

When we started our first crowdfunding offering in 2016 with StartEngine as one of the first companies on the platform, it was our goal to give our investors something back for participating in the offering. We decided to launch the HYLETE investor account perks program so that our investors could receive greater discounts on HYLETE apparel and gear than we had ever offered before.

Since our first Regulation Crowdfunding (Reg CF) Raise in 2016, we have gone on to do several more rounds of crowdfunding, including 2 Regulation A+ (Reg A+) equity raises in 2017 and 2018, a Reg A+ bond offering in 2018, another Reg CF raise in 2019, where we raised $1,070,000 in just under 6 days, and now our current Reg A+ equity raise. We now have over 5,500 investors who not only own part of the brand they help build, but also receive the perks of being a HYLETE investor.

Since May 2018, our investors have purchased over $3 million in HYLETE products, and have saved millions as well!

Our current investor account perks include:

  • 50% off all regular priced products
  • an additional 10% off clearance
  • FREE ground shipping on all orders within the contiguous U.S.
  • Exclusive investor offers on HYLETE.com
  • 1 HYLETE Point for every $1 invested

All current investors and anyone who invests before midnight on November 1, 2020 receive these investor perks FOR LIFE*. Those who invest after November 1, will no longer be eligible to receive 50% off, 10% off clearance, or free ground shipping.

Invest today


This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

* HYLETE reserves the right to adjust pricing for investors in the future which may result in more or less percentage discounts being applicable.

5 Days Left to Get the Best Investor Account Perks on HYLETE.com

3 months ago

When you become an investor in HYLETE, you receive an investor account on HYLETE.com that entitles you to perks not offered to the rest of the HYLETE community. Ever since we started the investor account program, we have offered 50% off on all regular price products to our investors. 

Now that we have over 5,500 investors, it is now time for us to scale back on perks. BUT, there is still time to receive these perks! Invest before midnight on November 1, 2020, to receive 50% off on every purchase and free ground shipping on all orders within the contiguous U.S., as well as 10% off clearance, and the other perks of being a HYLETE investor.

Invest Now

Thank you for your support!


This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

* HYLETE reserves the right to adjust pricing for investors in the future which may result in more or less percentage discounts being applicable.

HYLETE Q3 Flash Update

3 months ago

We are happy to report our Flash Financial update for the period ended September 30, 2020 (see key highlights below). We are currently gearing up for the holidays and have plans in place to replicate last year's impressive holiday success.

As part of these efforts, we are launching a wide array of new products in October for men and women, and encourage you to check them out. Invest today to be able to utilize the investor account on HYLETE.com to get 50% off and free ground shipping to shop for everyone on your holiday list. Invest before midnight on November 1, 2020, to receive these perks for life*.

Key Highlights**:

  • Gross margin of 55% in Q3 2020 vs 50% in Q3 2019
  • Trailing 12 Month Revenue of $11.9M vs $12.4M in same period a year earlier
  • Q3 2020 Net Revenues of $2.5M vs $2.7M for Q3 2019
  • Current equity raise is now over $790K
  • Over 46,000 5-Star Reviews
  • Our best selling product this year: The Iris Short! Over 14,000 pairs sold
  • HYLETE's text opt-in has grown from to over 15,000 users. Up from only 837 users when the program was launched in September 2019.


This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

* HYLETE reserves the right to adjust pricing for investors in the future which may result in more or less percentage discounts being applicable.

** Financial Information is based on our unaudited operating data and is subject to change once we prepare our financial statements and our accountant completes an audit of those statements.

Coming Soon: HYLETE Webinar with StartEngine

3 months ago

Join us for our very first webinar hosted by StartEngine. Tune in to see the leadership team of HYLETE discuss why this is an exciting opportunity to invest, and also answer community questions.

Join us at 11:00 am PDT on Thursday, October 22. Register below to ensure a virtual seat at the event.

Register Now

If you have any questions you'd like answered during the webinar, please submit them when you register.

We look forward to seeing you there!


This Regulation A+ offering is made through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Our First Women's Shoe 100% Funded in HYLETE Project

3 months ago

Since the launch of the men's Circuit Cross-Training Shoe in 2018, our community has been asking for a women's shoe that parallels in performance.  With the support of the HYLETE nation, we are now making that a reality. 

The women's CIrcuit II Cross-Training shoe is made for indoor and outdoor training. This shoe is ideal for weightlifting, HIIT, cross-training, and any movements that require stability. Engineered for a female athlete's center of gravity to optimize performance, and features 3 interchangeable insoles for stability while lifting, extra cushion for high impact activities, and versatility while cross-training. This shoe features an open, non-tapered toe box, breathable knit upper fabric, and a Vibram sole for supreme stability and traction. 

We first put the women's Circuit II Cross-Training shoe in HYLETE Project, where if you back it, we build it. We are thrilled to report that all 3 colorways of the shoe have been 100% funded, and we will be building all 3 for the HYLETE community.

To get your own pair of the women's Circuit II Cross-Training shoe, click here.


HYLETE Expert's Voice Blog

4 months ago

HYLETE started the Expert's Voice blog as a community-built space for industry experts to share their knowledge and experience with the entire HYLETE community. The goal of the blog is to educate and inspire. To accomplish this goal, we share videos and written articles from the perspective of experts who offer their take on fitness, nutrition, and overall wellness. We also feature spotlight stories from members of the community who we recognize as having an inspirational message to share.

What makes it stand out?

By sharing valuable educational and inspirational content created by the community itself, we are able to prove how much our community means to us. Beyond offering premium performance apparel and gear, we are showing the community that we care about their well-being, and hope to motivate and inspire their health and fitness journeys. It also helps us to tell our community story when working with brand partners and third parties who want to know what we mean when we say we are a community built and driven brand.

Who contributes?

Certified trainers, nutritionists, and physicians from within the HYLETE community all over the country and beyond contribute to the Expert's Voice blog. Community spotlights feature professional athletes, certified trainers, active military and veterans, and other inspiring members in the HYLETE community.

How do we collect content?

Content is collected by HYLETE's in-house team that builds relationships with content contributors and communicates directly with each contributor to facilitate distribution to the HYLETE blog. New contributors may join via word of mouth or through our online application. The HYLETE team handpicks which content to feature with the criteria of it being educational and/or inspirational.


To view the HYLETE Expert's Voice Blog, click here.

New on HYLETE Project: Men's Circuit II Echo Shoe

4 months ago

The HYLETE Circuit II Echo Shoe is engineered with high shock absorption and energy return so you feel added power in every stride. This breathable, lightweight shoe is ideal for your cardio and high impact activities, with is mesh upper for increased breathability and durability, and 5 flex points for maximum flexibility.

The Circuit II Echo Shoe is now in HYLETE Project, where if you back it, we build it. There are currently 5 different colorways available in Project. Fund your favorite color to make it a reality. 

To fund the Circuit II Echo shoe, click here.


Unique Attributes:

  • New 8mm drop insole designed for running and higher impact activities
  • EVA midsole that is lightweight and ideal for more overall flexibility
  • 5 flex-point outsole for increased bendability while training
  • Vented tongue for added comfort



HYLETE Mid-Year Financial Report is Now Available

4 months ago

Our mid-year financial report, Form 1-SA, is now available on our SEC page, as well as at HYLETE.com/financials.

Thank you for your continued support!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Our Largest Raise Since Opening Day!

4 months ago

Thank you to our new investors who helped us achieve our best fundraising day since we opened our raise. In 24 hours, from September 22 to September 23, we raised over $25,000 from 35 investors. We hope to keep this momentum going as we continue our raise.

Thank you to all of our HYLETE investors who have helped us to get to this point. We hope to welcome many more investors to our community in the future.

Thank you for your continued support!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Get These Investor Perks Before They're Gone

4 months ago

Complete the investment workflow before midnight on November 1, 2020, to receive the best investor perks we have to offer.

These investor perks will be ending for those who invest after November 1:

  • 50% off on all regular priced apparel, footwear, and gear
  • 10% off clearance
  • Free ground shipping on all orders within the contiguous U.S.

When you invest, you will receive an investor account on HYLETE.com. You will receive the perks for the lifetime of the investor account program.*

Don't wait! Invest now.


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

*HYLETE reserves the right to adjust pricing for investors in the future which may result in more or less percentage discounts to retail value being applicable.

New to HYLETE Pre-Order: The Fuse Pant

4 months ago

HYLETE’s new Fuse Pant is now available for pre-order and will ship in October! Seeing the love our community has for the Fuse Short (800+ Five Star Reviews), we decided to design a pant with the same features. This new pant will have the same breathable 4-way stretch fabric and slim fit as the short that inspired it. Similar to other HYLETE pants, the Fuse will be available in different inseam lengths to offer a perfect fit for every body type. 

As a direct to consumer, e-commerce brand, Q4 and holiday sales are incredibly important to HYLETE’s success. Part of our strategy for maximizing sales during this critical time has always been releasing new product and this year is no different. Keep an eye out for dozens of new styles and colors for both men and women dropping before Black Friday.

Fall 2020 pre-orders are available here.


How HYLETE Points Work

4 months ago

Investors receive 1 HYLETE point for every $1 invested.

20 points = $1 off your order, which means a minimum investment of $500 will earn you $25 off your next order.

There are multiple ways to earn HYLETE points, including 1 point earned for every $1 you spend on HYLETE.com


See your points in action

Verge II shorts $74

Investor Price $37

Minimum investment points (500) $12


Invest to get your points and save even more on HYLETE gear.


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Case Study: How HYLETE Converts Their Passionate Community into Loyal Customers

5 months ago

"Fewer brands take community as seriously as HYLETE." Pixlee

As a community-driven brand, HYLETE prioritizes community engagement to maintain a happy customer base. Pixlee's tools allow HYLETE to connect with customers all over the world and respond to their images to encourage positive brand interactions.

Through working with Pixlee, we were able to:

  • Increase conversions 30%
  • Increase time on site by 68%
  • Increase return visitors by 154%


See the full case study here

HYLETE Welcomes Kate Nowlan to the Board of Directors

5 months ago

HYLETE is pleased to welcome Kate Nowlan to its Board of Directors. Kate co-founded GRACEDBYGRIT, which was purchased by HYLETE in 2018, and served as HYLETE's VP of Strategic Initiatives until April 2020. Kate also serves on the Board of Directors of the GRACEDBYGRIT foundation and San Diego Sport Innovators. She brings with her extensive experience in the fitness apparel industry.

"HYLETE’s vision is promising and aspirational," said Kate Nowlan. "The HYLETE team and Board of Directors are talented and moving the company in the right direction. I am proud to help the team solidify HYLETE's future."

HYLETE's Interim CEO, Jim Caccavo stated, "We are grateful to have Kate on our Board. We are confident she will provide valued perspective and insight as we continue to execute our strategic initiatives."

Community Built and Driven - Video Premiere

5 months ago

Check out the new HYLETE brand video on our campaign page featuring our community.

Over $500K Raised!

6 months ago

We have now raised over $500,000 from over 670 investors in this current Reg A offering. Thank you to our investors who have supported us in this offering and gotten us to this milestone!



This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Flash Financial Update

6 months ago

We are happy to report our Flash Financial Update for the period ended June 30, 2020, below. We have now welcomed over 5,300 community members as investors in HYLETE. 

Key Highlights*:

  • Trailing 12 Month Revenue of $12.1M vs $12.3M in the same period a year earlier
  •  June 2020 net revenues of $960K vs $851K for June 2019, representing a 12.8% increase Year over Year
  • Gross margin of 55% in June 2020 vs 52% in June 2019
  • Gross margins increased 13 percentage points from January 2020 to June 2020
  • Current equity raise is now over $490K
  • 31% increase in new customer orders from Q1 to Q2 2020
  • 93% increase in newsletter subscribers from Q1 to Q2
  • Female customers as a percent of all new customers up from 38% in Q1 to 46% in Q2 2020


*Financial information is based on our unaudited operating data and is subject to change once we prepare our financial statements and our accountant completes an audit of those statements.

A Letter from HYLETE's Interim CEO

7 months ago

Dear Shareholders and Loyal Community Members,

By way of introduction, my name is Jim Caccavo. I am a significant shareholder and member of the Board of Directors of HYLETE and have now taken the role of Interim CEO. This is my first letter to our community since stepping into this role. I look forward to what is ahead, and I am honored to provide support and leadership to this great company as we transition into this next phase. 

I made my first investment in the company in 2013 and joined the Board of Directors shortly after that. I have made several additional investments in HYLETE since that initial investment. I am dedicated to the success of HYLETE and would like to share with you our strategic plan, along with our clear and concise mission.

Since 2012, I have seen HYLETE grow from a scrappy startup with a passionate following to a more mature company with a dedicated and talented team. A team that I believe has created the foundation for future success. As we move forward, we continue to push towards our goals to increase revenue and expand our customer base, reach break-even in Q4 of 2020 and profitability in 2021, and drive increased enterprise value. Our strategy to achieve these goals lies in our core competencies of innovating and creating great products, our direct-to-consumer e-commerce model, automation and analytics, and fostering a culture of continuous improvement focused on scalable and sustainable growth.   

One such way we are working towards achieving profitability is by moving our fulfillment center to Tecate, Mexico. This move allows us to avoid expensive tariffs on imports without affecting our supply chain. Because of this move, our gross profit margins are up 30%, and we will save an estimated $1.5 million in the next 18 months. This is a massive step in our growth trajectory and a unique competitive advantage we now have as a company. We are also working to streamline our pricing, do fewer promotions, and update our shipping policies. 

Our mission at HYLETE is to be a source of inspiration and motivation by designing premium fitness apparel with the input of our passionate community. We aim always to be innovative with a focus on quality. We are active listeners in our community and pay attention to our customers' needs while responding with authenticity. We help each other thrive and value other's contributions and invest in each other's growth. We are truly a brand that is built and driven by our community. 

I want to thank HYLETE's Co-Founders, Ron Wilson, and Matt Paulson, for their vision and leadership over the past eight years. Under their guidance, the team has built a solid foundation of which you are an essential cornerstone. I will continue to work with the HYLETE team to create executable strategic plans, meet our objectives, and strive to create long-term value for our investors and community members. We will continue to update you on the ongoing developments and progress of the company. We will always strive to be collaborative and transparent in these efforts. 

We are excited to accomplish the goals mentioned above together with you. We genuinely appreciate your support and trust in us during the current fundraising round and each preceding financing. We take our duties to our investors and community members with the utmost seriousness. We would not be where we are today without the loyal support from our entire community. We are enthusiastic about our future, and we look forward to continuing to serve our community. The future for HYLETE is bright, and there has never been a better time to join us on this journey.

 

Sincerely, 

Jim Caccavo

Interim Chief Executive Officer


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

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