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Our Story
In 2012, we designed and launched our first product: a patented cross-training short. Today, we have an extensive line of men's and women's apparel, footwear, and gear. Building great products is not our only goal. We believe that our brand's impact should live beyond the products that we sell, and as such, our energy is equally focused on inspiring the well-being of our community. A community that we call the HYLETE Nation.
We have evolved into a world-class brand that is built, backed, and driven by a passionate community. By removing the noise of traditional retail, our community's feedback goes directly into the development of new products and improving the overall HYLETE experience.
PROduct success
We have received over 35,000 5-star reviews from our verified customers.
Product Focus
Innovation with a focus on performance: Each detail of every design has a purpose. Whether it's fine-tuned for your most intense training session, or optimized for comfort outside of the gym, we are committed to providing high-quality products to our passionate community.
Find Your Perfect Short: High-quality performance shorts, built for any environment. Distinct features with multiple lengths and cuts to choose from. All HYLETE men's shorts utilize one or both of our utility patents.
HYLETE Tees: An activewear essential. New creative designs released monthly utilizing our tri-blend fabric so the HYLETE Nation can always represent the brand.
Circuit II Cross-Training Shoes: Three interchangeable insoles, uniquely engineered for cross-training, running, or lifting, so that users can change their training discipline without changing their shoe.
Women's Shorts: The Iris short is our signature women’s short and features a built-in liner, 4-way stretch fabric, and side zipper pockets. The Iris is ideal for all fitness activities.
Sports Bras: Offered in light to high support styles and versatile designs, HYLETE women's sports bras are essential workout clothes for women.
Tights: Unique fabric blends with perfect support and comfort, each pair is expertly built for performance.
Community Backed
In addition to suggesting new products, and participating in frequent and extensive surveys, the HYLETE Nation engages through HYLETE Project to help chart the future of our brand.
BUILDING OUR ecosystem
We launched our original Daily Circuit Training app in 2017. Since then, we have had 35,000+ downloads and have delivered over 1,000 daily circuit workouts. Through this extended engagement and feedback, our proprietary Variable Intensity Circuit Training (VICT) System was developed.
Our HYLETE Daily Circuit Training app is available for download in both the Apple Store and Google Play.
The updated app is currently in development and features our proprietary fitness methodology called Variable Intensity Circuit Training (VICT).
The VICT System is comprised of five different types of circuits, which include Mind-Body, Cardio, Endurance, Sculpt, and Strength.
We have curated an extensive library of training videos and content from our Certified Personal Trainers. These videos are available to view in the HYLETE Circuit Training app.
We are currently developing our HYLETE Trainer-U, a dynamic and interactive e-learning platform for new and seasoned personal trainers. One of the focuses of this platform is to provide VICT personal training certifications for military veterans, military spouses, and first responders who aspire to be fitness professionals.
OUR Community impact
GRACEDBYGRIT
foundation: Their scholarship fund provides opportunities for female student-athletes pursuing athletic participation at the collegiate level.
Team Rubicon: Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy response teams to emergencies around the world.
O.U.R. Rescue: An estimated 2 million children are living as slaves in the world today. O.U.R. undercover teams of former Special Ops personnel go around the world to liberate these children.
Barbells For Bullies: Barbells For Bullies hosts fitness events all over the U.S. to raise money and awareness for local animal rescues and advocacy groups.
Scratch My Belly: A non-profit organization dedicated to saving animals from high kill shelters. They work to rehabilitate and re-home animals in need.
The HYLETE Charity Support Program champions charities that share the same core beliefs of our community. Handpicked for their clear vision and genuine compassion, we offer different ways to participate in giving back to these admirable causes. We contribute 50% of net revenues from charity apparel sales back to each respective charity.
We also support the GRACEDBYGRIT foundation's mission to provide scholarship opportunities to female student-athletes who are pursuing athletic participation at the collegiate level. As such, 1% of all sales of our women's apparel goes to the GRACEDBYGRIT foundation.
We are passionate about our military community and the first responders who train to ensure the safety of others. Because of this, we created the Service League, which provides these individuals apparel and gear at discounted pricing. Additionally, to help boost the morale of deployed service members, our Military Morale Program outfits troops, companies, squadrons, and platoons in HYLETE apparel.
Over 25,000 certified personal trainers are part of our HYLETE Train Team and contribute their expert voices via the Community Blog. Members of the HYLETE Train Team receive special offers and Train Team pricing.
Healthcare Morale Program
To help keep spirits up, we are connecting with frontline healthcare workers who are making sacrifices every day as they work around the clock to help fight COVID-19. While they provide us the strength and comfort we need in these difficult times, we hope that we can send them a small token of our appreciation with a HYLETE care package.
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE.
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
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