HYLETE, Inc.
Community built and driven fitness lifestyle brand
Solana Beach, CA
Fashion & Apparel
We are a fitness lifestyle brand, dedicated to the development of new ideas and the possibilities that come with thinking differently. As we build on a foundation of high-quality fitness apparel and gear, our energy is equally focused on inspiring and motivating our community.
$1,155,662
raised
1,602
Investors
$44.8M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$12M
Offering Max
Reg A+
Offering
Rewards
Get rewarded for investing more into HYLETE, Inc.:
$250+
Investment
HYLETE Investor Account
- Get 30% off on all regular priced products
- Earn 1 HYLETE point for every $1 invested
- exclusive offers
Offering Circular | Selected Risks Related to this Offering | HYLETE Edgar Page
For more information on HYLETE, download and review the Offering Circular. The Offering Circular should be reviewed before making an investment decision. View offering circular supplement (filed 01/15/2021).
Reasons to Invest
We have generated net revenues of over $60 million since 2012, including $12.6 million in 2019, producing a +70% Compound Annual Growth Rate (CAGR).
We have 300,000+ customers, of which include 30,000+ certified fitness experts that provide professional health and fitness content for HYLETE’s Expert Voice Blog, and 25,000+ military personnel and first responders.
We have gained more than 6,000 investors, of which, 85% are also loyal customers who have infused more than $10 million into the company.
Investors receive perks not offered to other members of the HYLETE Community, including 30% off apparel, exclusive offers, and 1 HYLETE point for every $1 invested.
It started with a pair of shorts
What started with one training short in 2012 has grown into an extensive line of men’s and women’s apparel, footwear, and gear. Building great product is not our only goal. We believe that our brand’s impact can and should live beyond the products we sell. As such, our energy is equally focused on inspiring the well-being of our community. A community we call the HYLETE nation.
We have evolved into a world-class brand that is built, backed, and driven by a passionate community. By removing the noise of traditional retail, our community's feedback goes directly into the development of new products and improving the overall HYLETE experience.
Our Mission and Vision
To design premium fitness apparel with the input of our passionate community and be a source of inspiration and motivation.
Our Core Values
- Create with passion - be innovative and focus on quality
- Be active listeners - pay attention and respond with authenticity
- Help each other thrive - value other's contributions and invest in each other's growth
designed with our community in mind
High Performance, Innovative Gear
We help you find the ideal short for you! By taking the Find Your Perfect Short Quiz on HYLETE.com, you'll be matched with the best shorts for whatever activity you need them for. With 14 distinct styles to choose from, you're sure to find the short that performs as well as you do.
Top Rated Gear
We have received over 43,000 5-star reviews from our verified customers.
Video
Verge II Short: Our most lightweight and breathable performance short. Flex-woven fabric with 4-way stretch, available in 4 different lengths.
Fuse Short: Smooth and breathable fabric that inspires confidence while you move. A fitted short, built to complement the results of your training.
Incline Short: Stretch woven fabric with added room in the hips and thighs which allows for high impact movement with no restrictions.
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Circuit II Cross-Training Shoe: You'll love the shoes that give you the option to choose between 3 distinct insoles. The circuit II shoe features updates from the original that include increased durability, breathability, and flexibility, based on the feedback from the HYLETE community.
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Iris Short: Our #1 selling product. Period. Built to move with you and includes a breathable liner that stays in place during your workouts.
Velos Short: The effortless scrunch waistband and lightweight fabric keep you feeling breezy from start to finish.
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Nimbus Tight: A squat-proof legging and an elongated silhouette that will complement your hips and legs.
Urban Jogger: The perfect balance of breathability and warmth. Features a drawstring waistband, tapered contrast rib cuffs, and an internal fleece fabric.
Video
Era Sports Bra: Our most supportive bra, made for high-impact movements.
Altium Sports Bra: Wide x-back straps that provide support, comfort, and increased mobility without digging into your shoulders.
Community Backed
In addition to suggesting new products, and participating in frequent and extensive surveys, the HYLETE Nation engages through HYLETE Project to help chart the future of our brand.
HYLETE Gives back
Charity Support
HYLETE supports the GRACEDBYGRIT foundation by donating 1% of all sales of our women's apparel.
The GRACEDBYGRIT foundation's mission is to develop a new generation of leaders through programs focused on building grit with events, coaching, mentorship, and a collegiate athletics scholarship fund.
Service League
We are passionate about our military community and the first responders who train to ensure the safety of others. Because of this, we created the Service League, which provides these individuals apparel and gear at discounted pricing.
NEW! Licensed Medical Professionals are now eligible for the Service League!
Train Team
Over 30,000 certified personal trainers are part of our HYLETE Train Team and contribute their expert voices via the Community Blog. Members of the HYLETE Train Team receive special offers and Train Team pricing.
Morale Programs
Healthcare Morale Program: To help keep spirits up, we are connecting with frontline healthcare workers who are making sacrifices every day as they work around the clock to help fight COVID-19. While they provide us the strength and comfort we need in these difficult times, we hope that we can send them a small token of our appreciation with a HYLETE care package.
Military Morale Program: We care about our Military Community and are passionate about connecting with the men and women who train and maintain physical fitness to ensure our safety every day. To help boost the morale of deployed service members, our Military Morale Program outfits troops, companies, squadrons, and platoons in HYLETE apparel.
IN The media
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE.
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
Updates
Investment Opportunity Ending
4 days agoYour chance to become a HYLETE investor and lock in exclusive investor perks with our current Reg A+ offering is coming to a close. Invest before midnight PST on March 3rd, 2021, and own part of the brand you help build.
This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Over $1 Million Raised
15 days agoWe have blown by our $1M milestone! Help us keep this momentum going, and become an investor in HYLETE.
We just lowered our minimum investment price, so now you can own part of the brand you help build for less.
A few reasons to invest:
Quality Product: Over 55 thousand 5-star reviews
Net Revenue: $60 million since 2012
Strong Customer Base: 300,000+ passionate customers
Great Perks: 30% off HYLETE product for life + Exclusive Offers
This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
HYLETE and Justuno
22 days agoWe initially went to Justuno's on-site conversion platform looking for a way to quickly implement onsite experiences such as email capture and personalized product recommendations that weren’t resource-intensive and could be changed on a dime.
We implemented a multi-prong approach to omnichannel marketing with targeted email opt-ins, exit offers, and intelligent product recommendations. This not only doubled our monthly email and SMS list growth but engagement with Justuno communications led to an almost 12% lift in our overall conversion rate and an 8% increase in our average order value.
Read HYLETE's Justuno case study here.
*All stats pulled from January-May 2020
Invest for Less
23 days agoFor the remainder of this offering, we have lowered the investment minimum to $250. Now you can own part of the brand you help build for even less.
When you become an investor in HYLETE, you receive an investor account on HYLETE.com that entitles you to perks not offered to the rest of the HYLETE community. As an investor, you have access to:
30% off on all regular priced products
1 HYLETE point for every $1 invested (20 points = $1 off HYLETE.com orders)
Exclusive investor offers
This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Military Morale and Healthcare Morale Programs
25 days agoMilitary Morale
We care about our Military Community and are passionate about connecting with the men and women who train and maintain physical fitness to ensure our safety every day. To help boost morale, we are able to outfit a troop, company, squadron, or platoon with a HYLETE care package.
Learn more about the Military Morale program here.
Healthcare Morale
To help keep spirits up, we are connecting with frontline healthcare workers who are making sacrifices every day as they work around the clock to help fight COVID-19. While they provide us the strength and comfort we need in these difficult times, we hope that we can send them a small token of our appreciation with a HYLETE care package. You can nominate your own healthcare team or one that you know.
Learn more about the Healthcare Morale Program here.
55k+ Five-Star Reviews
27 days agoGood or bad, when our community speaks, we listen. Our product reviews are an essential part of our branding, marketing, and a key source of inspiration to improve our product. We are unbelievably thankful for all of our community feedback and excited to announce that we've crossed 55,000 in 5-star product reviews!
Check out our page of curated reviews and leave one of your own: https://www.hylete.com/product-reviews
Take our Perfect Pant or Tight Quiz
29 days agoBased on the positive feedback from our perfect short quiz, we’ve created a new quiz to find your perfect HYLETE pant or tight within a few seconds.
You can compare our entire collection of men's and women’s pants and tights side-by-side to find the perfect pair for your next workout or rest day.
Take the quiz to find your perfect pair.
The Fuse Short (Men's Best Selling Short)
about 1 month agoThe Fuse Short is our best-selling men’s short for good reason. Sophisticated comfort built around an extraordinarily smooth and breathable 4-way stretch fabric, the Fuse short inspires confidence for your everyday movements and most intense workouts.
Get yourself a pair of our Fuse shorts and Shop Now.
Details:
4-Way Stretch-Knit Fabric
Stretch-Woven Gusset Extends Through the Leg Opening for Added Room and Flexibility
Slim Throughout with a Straight Leg Opening
Hidden Zip Stow Pocket to Safely Stash your Valuables
Patented Waistband System with Two-Way Drawstring
Available in Quad-Cut, Above-Knee, and Regular length
The Essence Bra and Sports Bra Features
about 1 month agoGet a little deeper in your yoga pose or rest day stretch - the Essence Bra features a high neckline for full range of motion without any spillage, so you can push your limits without compromising your coverage. You’ll love the stylish details of the criss-cross back design, and the comfort of its breathable, stretch fabric for warmer days.
Details:
High coverage with medium support for mid-level impact activity
Breathable stretch fabric with light compression
4 criss-cross back straps
Removable pads
Check out the Essence Bra and shop here.
Learn more about our other sports bras, including their key features and support options, below.
Luna Bra: https://www.hylete.com/luna-sports-bra-heather-black
Altium Bra: https://www.hylete.com/altium-sports-bra-lagoon
Era Bra: https://www.hylete.com/era-sports-bra-black
Get Your Gifts by Christmas
about 1 month agoWe want to make sure you snag your favorite HYLETE gear and gifts for family and friends before Christmas.
Shop our gift guide here and make sure to order by 12/18 to ensure arrival by Christmas*:
*Free ground shipping: orders must be placed by 10:30 am PST on 12/18
For 2-day shipping, orders must be placed by 10:30 am PST on 12/21
For next day shipping, orders must be placed by 10:30 am PST on 12/22
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