HYLETE, Inc.
Community built and driven fitness lifestyle brand
Solana Beach, CA
Fashion & Apparel
We are a fitness lifestyle brand, dedicated to the development of new ideas and the possibilities that come with thinking differently. As we build on a foundation of high-quality fitness apparel and gear, our energy is equally focused on inspiring and motivating our community.
$1,378,562
raised
2,017
Investors
$44.8M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$12M
Offering Max
0
Days Left
This offering ended on March 04, 2021 and is no longer accepting investments.
Offering Circular | Selected Risks Related to this Offering | HYLETE Edgar Page
For more information on HYLETE, download and review the Offering Circular. The Offering Circular should be reviewed before making an investment decision. View offering circular supplement (filed 01/15/2021).
Reasons to Invest
We have generated net revenues of over $60 million since 2012, including $12.6 million in 2019, producing a +70% Compound Annual Growth Rate (CAGR).
We have 300,000+ customers, of which include 30,000+ certified fitness experts that provide professional health and fitness content for HYLETE’s Expert Voice Blog, and 25,000+ military personnel and first responders.
We have gained more than 6,000 investors, of which, 85% are also loyal customers who have infused more than $10 million into the company.
Investors receive perks not offered to other members of the HYLETE Community, including 30% off apparel, exclusive offers, and 1 HYLETE point for every $1 invested.
It started with a pair of shorts
What started with one training short in 2012 has grown into an extensive line of men’s and women’s apparel, footwear, and gear. Building great product is not our only goal. We believe that our brand’s impact can and should live beyond the products we sell. As such, our energy is equally focused on inspiring the well-being of our community. A community we call the HYLETE nation.
We have evolved into a world-class brand that is built, backed, and driven by a passionate community. By removing the noise of traditional retail, our community's feedback goes directly into the development of new products and improving the overall HYLETE experience.
Our Mission and Vision
To design premium fitness apparel with the input of our passionate community and be a source of inspiration and motivation.
Our Core Values
- Create with passion - be innovative and focus on quality
- Be active listeners - pay attention and respond with authenticity
- Help each other thrive - value other's contributions and invest in each other's growth
designed with our community in mind
High Performance, Innovative Gear
We help you find the ideal short for you! By taking the Find Your Perfect Short Quiz on HYLETE.com, you'll be matched with the best shorts for whatever activity you need them for. With 14 distinct styles to choose from, you're sure to find the short that performs as well as you do.
Top Rated Gear
We have received over 50,000 5-star reviews from our verified customers.
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Verge II Short: Our most lightweight and breathable performance short. Flex-woven fabric with 4-way stretch, available in 4 different lengths.
Fuse Short: Smooth and breathable fabric that inspires confidence while you move. A fitted short, built to complement the results of your training.
Incline Short: Stretch woven fabric with added room in the hips and thighs which allows for high impact movement with no restrictions.
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Circuit II Cross-Training Shoe: You'll love the shoes that give you the option to choose between 3 distinct insoles. The circuit II shoe features updates from the original that include increased durability, breathability, and flexibility, based on the feedback from the HYLETE community.
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Iris Short: Our #1 selling product. Period. Built to move with you and includes a breathable liner that stays in place during your workouts.
Velos Short: The effortless scrunch waistband and lightweight fabric keep you feeling breezy from start to finish.
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Nimbus Tight: A squat-proof legging and an elongated silhouette that will complement your hips and legs.
Urban Jogger: The perfect balance of breathability and warmth. Features a drawstring waistband, tapered contrast rib cuffs, and an internal fleece fabric.
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Era Sports Bra: Our most supportive bra, made for high-impact movements.
Altium Sports Bra: Wide x-back straps that provide support, comfort, and increased mobility without digging into your shoulders.
Community Backed
In addition to suggesting new products, and participating in frequent and extensive surveys, the HYLETE Nation engages through HYLETE Project to help chart the future of our brand.
HYLETE Gives back
Charity Support
HYLETE supports the GRACEDBYGRIT foundation by donating 1% of all sales of our women's apparel.
The GRACEDBYGRIT foundation's mission is to develop a new generation of leaders through programs focused on building grit with events, coaching, mentorship, and a collegiate athletics scholarship fund.
Service League
We are passionate about our military community and the first responders who train to ensure the safety of others. Because of this, we created the Service League, which provides these individuals apparel and gear at discounted pricing.
NEW! Licensed Medical Professionals are now eligible for the Service League!
Train Team
Over 30,000 certified personal trainers are part of our HYLETE Train Team and contribute their expert voices via the Community Blog. Members of the HYLETE Train Team receive special offers and Train Team pricing.
Morale Programs
Healthcare Morale Program: To help keep spirits up, we are connecting with frontline healthcare workers who are making sacrifices every day as they work around the clock to help fight COVID-19. While they provide us the strength and comfort we need in these difficult times, we hope that we can send them a small token of our appreciation with a HYLETE care package.
Military Morale Program: We care about our Military Community and are passionate about connecting with the men and women who train and maintain physical fitness to ensure our safety every day. To help boost the morale of deployed service members, our Military Morale Program outfits troops, companies, squadrons, and platoons in HYLETE apparel.
IN The media
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE.
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
Updates
Final Hours To Invest
8 months agoThe day has arrived. Your chance to become a HYLETE investor and lock in exclusive perks with our current offering, including 30% off HYLETE product, ends at midnight PST tonight.
You should read the Offering Circular and related risk factors before making any investments. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Last Day To Invest
8 months agoThe day has arrived. Your chance to become a HYLETE investor and lock in exclusive perks with our current offering, including 30% off HYLETE product, ends at midnight PST tonight.
You should read the Offering Circular and related risk factors before making any investments. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
2 Days To Invest
8 months agoIn less than 48 hours, the current HYLETE investment offering will be ending. Invest before midnight PST on March 3rd, 2021, to lock in your exclusive perks and join our family of over 6,300 HYLETE investors.
You should read the Offering Circular and related risk factors before making any investments. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
3 Days To Invest: New Color In Bestselling Incline Short
8 months agoThe Incline Lined Short lets you go the distance while running or at the gym. Comfortable stretch-woven fabric and added room in the hips and thighs, allow for high-impact movement with no restrictions. A lightweight, breathable brief-cut liner gives a barely there feel while still offering support during your workout. The perfect option for those looking for a high-cut short with a liner.
Details:
Shorter length: The high-cut length features a 5-inch inseam.
Shirt loop: Built-in loop on your left side, to store your tee or towel.
Right-hand zip pocket: Stash your phone, keys, or wallet without worry.
Brief-cut liner: A brief style mesh liner for added breathability.
Mesh side panels: Offer ventilation during your workout, and a flexible fit on the quads.
Available in High-Cut, Quad-Cut, and Above-Knee length
We are coming out with a new colorway in the Incline Short in (est) May 2021. Be sure to check back on HYLETE.com soon to snag a pair or two!
4 Days To Invest: New Product Sneak Peek - Verge lll Short
8 months agoYou spoke, we listened: we now have an upgraded Verge III Short available for pre-order. The Verge III Short features a built-in gusset for increased comfort and a slimmer leg opening with new design lines for added style. The short is lightweight, quick-drying, and built to breathe. When things start to heat up, the Verge III Short will keep you cool and focused. Strategically placed flex-knit panels on the short provide added stretch and mobility.
Details:
Versatile storage: Two open hand pockets and two zipper hip pockets
Built with lightweight and breathable flex-woven fabric
Flex-knit panels for added stretch
Antimicrobial treated for odor resistance
Patented waistband system* stretches up to 4 inches in circumference to provide a perfect fit and comfort
Two-way drawstring allows you to lace up on the outside, or keep the drawstring inside for a clean look
Multiple lengths: Quad-Cut, Above-Knee, Regular, and Long
To pre-order your pair of the Verge III Short, click here.
5 Days To Invest: Catching Up With Paralympian Lacey Henderson
8 months agoWhen we first met Lacey Henderson, we were instantly blown away by her ambition and character as we listened to and shared her story. She has become an amazing part of HYLETE, not only an inspiration to other female athletes but to our entire community. Lacey embodies everything we look for in an athlete who shares her incredible journey in the hopes that it may inspire others to feel capable of achieving their own goals.
Lacey Henderson was just nine years old when her leg was amputated above the knee in a lifesaving measure after the diagnosis of a rare soft tissue tumor in her knee. It was a tough time for a young girl, but Lacey’s focus wasn’t on the negative. Instead, raised with the mindset that if you want something in life you’ll find a way to make it happen – no matter the odds against you – an energetic and active Lacey didn’t hesitate to take on the toughest of challenges, including highly competitive cheerleading in high school and at the college level for Denver University.
Now, she’s a 2016 Rio Paralympian and the Americas region (both North and South America) record holder in her competition categories for the long jump. She has used her athletic career as a way to launch new and fun conversations that normalize disability and feeling "different." She has hosted her own podcast and web series called "Picked Last in Gym Class," as well as hosting for Microsoft's, “In Culture” podcast with an entire season dedicated to accessibility and what that really means.
While she continues to train for the Tokyo summer games, amidst a Pandemic; she is working on her MBA and directing the conversation now celebrating each person's differences. She truly believes that it is those differences that will ultimately unite us all. Learn what being an athlete means to Lacey, how she's adapted in the last year, and what she does to maintain a positive body image and mental health.
To read the full interview with Lacey Henderson on HYLETE.com, click here.
Watch our latest video with Lacey Henderson here.
Less Than 2 Weeks To Invest: Women’s Circuit II Cross-Training Shoe
8 months agoSince the launch of the men's Circuit Cross-Training Shoe in 2018, our community has been asking for a women's shoe that parallels in performance. With the support of the HYLETE nation, we are now making that a reality.
The women's CIrcuit II Cross-Training shoe is made for indoor and outdoor training. Ideal for weightlifting, HIIT, and running, the women's Circuit ll Shoe is specifically engineered for a female athlete's center of gravity to optimize performance. The innovative 3-In-1 design includes interchangeable insoles so you can transition from one workout to the next in just one shoe.
We first put the women's Circuit II Cross-Training shoe in HYLETE Project, where if you back it, we build it. We are thrilled to report that all 3 colorways of the shoe have been 100% funded, and we are now offering them for pre-order to ship in (est.) June 2021.
To pre-order your own pair of the women's Circuit II Cross-Training shoe, click here.
10 Days To Invest: The GRACEDBYGRIT foundation and Scholarship & HYLETE
8 months agoThe GRACEDBYGRIT foundation has made it their mission to develop a new generation of female leaders through programs focused on building GRIT with events, coaching, mentorship, and a collegiate athletics scholarship fund. HYLETE is proud to support the GRACEDBYGRIT foundation by donating 1% of all women's apparel sales to help fund the scholarships awarded to collegiate female athletes. In 2021, they are introducing a new Mentorship Program that provides a place for female athletes to support one another on their athletic and academic journey. 2021 will also see two $5,000 scholarships awarded to collegiate female athletes who have demonstrated GRIT by overcoming obstacles and adversity in their personal lives.
With scholarship applications opening up soon, we sat down with the 2020 GRACEDBYGRIT foundation scholarship winner, Mariana Akins. Find out why she is a true example of what it means to be GRACEDBYGRIT.
Can you tell us a little bit about yourself and your athletic career? What sport do you play?
My name is Mariana Akins, a nineteen-year-old first-year at TCU. I am a loyal, die-hard soccer player and have been playing since I was five years old. I got into soccer only because my older sister played, and my competitive adolescent spirit wanted to copy everything she did. I started out in recreational soccer until they asked me to play competitively at San Diego Soccer Club. Eventually, I moved up to San Diego Surf Soccer Club and now I’m playing Division I collegiate soccer. I couldn’t be happier playing the same sport I grew up with that adapted and changed, just like I did.
How can involvement in sports help female athletes realize their full potential?
Involvement in sports can help females find their voice and inspire others. By being part of the team and playing in front of an audience, players will gain confidence and leadership skills they can carry to other avenues in their life. Once female athletes put in the work and see the results on the field or court, it’ll inspire them to see how hard work can translate in other endeavors.
What did winning the 2020 GRACEDBYGRIT Scholarship mean to you?
I got emotional when the GRACEDBYGRIT Foundation announced I was their scholarship recipient. I’m not one to be acknowledged for my past difficulties, and I’m not used to expressing everything I’ve gone through. When I received the scholarship, it meant that there were people who understand how hard I’ve worked and my determined mindset to make something great out of myself. It was a heartwarming and empowering moment.
To read the full article on HYLETE.com click here.
To learn more about the GRACEDBYGRIT foundation, the Mentorship Program, and Scholarship Fund visit GRACEDBYGRITFoundation.org.
Less Than 15 Days To Invest: New To The Flexion Collection- Flexion II Short
8 months agoOur Flexion collection offers a variety of our most popular and 5-star reviewed products, which now includes our upgraded Men’s Flexion II Short. The Flexion II Short has a semi-slick exterior fabric that provides durability, while an interior waffle texture offers superior comfort, temperature regulation, and breathability.
The Flexion II Short is built for versatility so you can move freely from the gym to your recovery. The performance fabric is breathable and functional with perfect temperature regulation to keep you warm during cooler workouts. Bonus: the Flexion II Short is fashion-forward.
To pre-order the Flexion II Short, click here.
New Product Sneak Peak: Echo Shoe & New Colorways Circuit II Shoe
8 months agoThe HYLETE Circuit II Echo Shoe is engineered with high shock absorption and energy return so you feel added power in every stride. This breathable, lightweight shoe is ideal for your cardio and high impact activities, with its mesh upper for increased breathability and durability, and 5 flex points for maximum flexibility.
The Circuit II Echo Shoe was a HYLETE Project item, where if you backed it, we would build it. This shoe was backed and funded in three colorways and is on pre-order now to purchase and ship out in (est) June 2021.
To pre-order the Circuit II Echo shoe, click here.
Unique Attributes:
New 8mm drop insole designed for running and higher impact activities
EVA midsole that is lightweight and ideal for more overall flexibility
5 flex-point outsole for increased bending ability while training
Vented tongue for added comfort
Also, our fan-favorite Circuit II Cross-Training Shoe is available in a new colorway! The innovative 3-In-1 design of this training shoe includes interchangeable insoles so you can transition from one workout to the next in just one shoe. Optimized for stability and energy transfer while you lift, all-around versatility while you train, and high-impact absorption during your run.
The Circuit II Cross-Training shoe comes in 2 colorways currently, and we have the new navy/silver colorway on pre-order to ship in (est) April 2021.
To check out the Circuit II Cross-Training shoe, click here.
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