Meet your new favorite performance tank, now in Heather Olive. The Reflex Tank for men offers a slick exterior fabric with internal breathable mesh that wicks away moisture at your peak performance and offers mobility without chafing.

Product Details:

• Textured look with a smooth feel

• Internal lattice lining for added breathability

• Reflective taping on the front shoulder seams

• Side slit for added mobility and design

• Active stitching for added mobility

We are excited to announce the newest short in our Women’s line: The Ava Short! 

The Ava Short offers breathable all-day comfort so you can unwind and relax during rest and recovery days. Featuring lightweight, soft-to-the-touch fabric and a classic design for a short with a barely-there feel that you’ll never want to take off. The Ava Short also comes in 3 colors: Heather Mauve Brown, Silver, and Heather Black. 

Product Details:

• Comfortable french terry fabric with sweat-wicking and breathable properties

• Mid-rise comfort fit with relaxed leg openings

• 2 open slash hand pockets

• Scrunch waistband stretches with you while you move

• Elastic-dipped drawstrings prevent fraying

Our Rep Short for Men is now available in two new colors- Camouflage and Cool Gray! 

The Rep Short is a modern take on the traditional PT short. It features lightweight, stretch-woven fabric in a simple design that is perfect for everyday training.

Product Details:

• Scrunch waistband with an internal drawstring

• 3 pockets - 2 open hand slash and 1 zippered back pocket

• Side slit detail on leg opening

• Available in High-Cut, Quad-Cut, and Above-Knee lengths

We are thrilled to announce that we now have new colorways available in our Iris and Radius shorts for Women! 

Our bestselling Iris Short is now available in Mauve Brown. The Iris Short features a smooth-fit waistband, a built-in liner that’s breathable, and discreet storage with zippered hip pockets on each side. 

Our Radius Short is perfect for your high-temperature workouts and is now available in Raisin. The Radius Short has a high stretch waistband, zippered hip pockets, and mesh side panels that offer increased airflow for breathability. 

Our fourth annual National Training Short Day is today, August 16th! This HYLETE holiday was created in celebration of our hero product line of men’s and women’s performance shorts. 

This year is especially exciting with so many new styles and colorways of our men's and women's shorts being added this month.

Check out our new styles or stock up on your favorites. Our shorts are always backed by a 60-Day performance guarantee.

View our entire collection of men’s and women’s shorts on HYLETE.com here: https://www.hylete.com/shorts

As featured in our ‘The Expert Voice’ Blog on HYLETE.com, we are proud to have a community who is passionate about training, motivating, and inspiring the health and fitness of others. We asked Dr. Matt Barle to share his expert voice with the HYLETE community.

Matt Barle is a Doctor of Physical Therapy, as well as a NSCA Strength and Conditioning Specialist, with a collegiate baseball background. He is the owner of Trident Physical Therapy, an orthopedic PT practice in New York offering in-person and online training for clients.

As mentioned in the blog below, Matt answers the question, “What do you train for?" He says, "It used to be for baseball. Now, I train for life. I train so that I can play with my son. I train so that I can jump into a pick up basketball game and not have to worry about an injury. Life is too short not to live it to the fullest.”

Check out the full blog post here: https://www.hylete.com/blog/dr-matt-barle

HYLETE’s ‘The Expert Voice’ Blog is where industry experts share their knowledge and experience with the HYLETE Community. 

Check out our Blog on HYLETE.com here: https://www.hylete.com/blog which is regularly updated with new articles and content!

We are very grateful for our Community which is full of thoughtful leaders who encourage the health and well-being of others. We want to amplify your message by putting you in front of the HYLETE Community. 

If you are interested in submitting content for our blog please apply here.

Our product reviews are an essential part of our branding, marketing, and a key source of inspiration to improve our product. We are unbelievably thankful for all our community feedback and excited to announce that we've crossed 71K in 5-star product reviews! 

Check out our page of curated reviews and leave one of your own: https://www.hylete.com/product-reviews

HYLETE’s Men’s Line was recently featured on Business Insider in the article, “The 8 best places to buy comfortable workout clothes for men” as the “Best versatile workout clothes for men”! 

As highlighted in the article below, “HYLETE's line of apparel can be used for almost any kind of workout; boxing, running, lifting weights, you name it. Its gear is smartly designed, comfortable, and stylish enough to wear while not breaking a sweat, too.”

Check out the full article here: https://www.insider.com/guides/health/fitness/best-workout-clothes-men#best-versatile-workout-clothes-for-men-4

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the HYLETE offering. Here's an excerpt describing the specifics of the change:

Issuer is updating the Directors and Officers section and extending campaign end date.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

GovX is the largest Military and Government exclusive e-commerce site for men and women of service. A members-only online destination for military and first responders, the site offers thousands of products from hundreds of brands, including a curated selection of our HYLETE products.

In May of this year, GovX donated over $19,000 to OUR MILITARY KIDS through a multi-pronged charitable effort combining individual orders from the catalog and a matching donation by HYLETE, who has been a long-time GovX business partner.

As mentioned in the article below, “Many thanks to GovX and HYLETE for funding 65 extracurricular activity grants for Our Military Kids," said Kara Dallman, Executive Director and retired Navy Veteran. "We love to see our kids and teens gain self-confidence, make friends, and find mentors during a stressful time like a parent's deployment or recovery from combat injuries."

Click below to check out the full article and to learn more about this donation: 

https://www.wfmz.com/news/pr_newswire/pr_newswire_technology/govx-raises-over-19-000-for-our-military-kids-nonprofit-organization/article_2408cfce-96f7-5c22-979d-6f0536ca459a.html

Our ‘Summer Essentials’ Collection on HYLETE.com, including all of our most popular workout items for the Summer, was recently featured on LATF USA News in the article “Workout In HYLETE Apparel This Summer”! 

Highlighted in the article are the following products:

Versa Short- Liner 

Solana Cropped Tank

Xen Racerback Tank

Circuit II Cross-Training Shoe for Women

You can view the full article here: https://www.latfusa.com/article/2022/07/workout-in-hylete-apparel-this-summer

Our Nimbus II Capri for women was recently featured in The Healthy and MSN as part of the roundup of the “13 Best Leggings for Working Out in Warm Weather”!

As highlighted in the article, “These four-way stretch capris provide a mix of soft and breathable fabric along with two zippered side pockets.” “These leggings not only have a great waistband, but I also love the length and the zippered pockets, so I can stash my phone when I go for a run.”

You can check out the features here:
The Healthy: https://www.thehealthy.com/exercise/best-leggings-for-warm-weather/

MSN: https://www.msn.com/en-us/lifestyle/shopping/13-best-leggings-for-working-out-in-warm-weather/ar-AAV3qTg?li=BBnba9O

HYLETE’s Men’s and Women’s products will soon be included in the SI Shop E-Comm Marketplace! 

Launched in early 2022, SI Shop is a dropship-enabled marketplace that will leverage the brand authority of Sports Illustrated, tapping into the existing SI audience (64M+ unique monthly visitors, 18M+ social followers) and supported with additional traffic and lead gen through paid and owned channels. With a keen eye toward curation of brands, products, and collaborations—both well-established and niche—SI Shop will inspire customers to (re)discover brands and offer an additional channel of digital sales.

This strategic partnership between HYLETE and SI Shop will generate massive brand exposure and generate additional revenue across key demographics and athletes. The E-Comm Marketplace is set to launch in early September of this year. 

HYLETE cares about our Military Community and is passionate about connecting with the men and women who train and maintain physical fitness to ensure our safety every day. To help boost morale, we have created our Military Morale program to help to outfit a military troop, company, squadron, or platoon with a HYLETE care package each month.

HYLETE was also featured on the Fox 5 San Diego morning news in May, during Military Awareness Month, to highlight our morale program!

Check out the feature here: https://www.youtube.com/watch?v=Opl8hwLyk08

HYLETE’s Customer Experience team has earned one of the highest customer satisfaction (CSAT) ratings ever (based on the feedback provided by our own HYLETE customers). By utilizing the Gorgias Helpdesk to manage our multichannel customer service communications, our team is able to provide our community with world-class customer service week after week.

Gorgias Senior Customer Success Manager, Patrick Vannatta, had this to say about our Customer Experience Team and partnership with Gorgias:

●  “Above all, HYLETE is delivering a world-class experience. No further evidence is needed outside of their Customer Satisfaction Rating (insert mic drop). HYLETE’s average CSAT rating is 4.9. HYLETE crushes the customer experience”

●  “HYLETE Customers also participate in 39% of surveys, highlighting their customer engagement and brand awareness”

●  "As someone who has the privilege of owning HYLETE gear, I can say the product is world-class. I LIVE in it :)”

HYLETE’s Director of Marketing, Alicia Gonzalez, also shared her insight on managing the Customer Experience Team and our relationship with Gorgias:

“Our Customer Experience Team takes support to the next level by going above and beyond to personalize every customer interaction professionally, efficiently, and authentically. It's important that our customers feel a sense of community and appreciation whether they need general product information or more detailed support. With the Gorgias all-in-one helpdesk, we have evolved our multichannel communication by using technology to build processes that allow us to continue to foster meaningful relationships with our customers. Behind the scenes, we are constantly learning, sharing ideas, and optimizing the customer journey so we can deliver that wow factor.”

HYLETE's Circuit II Cross-Training Shoe for women has been selected for a Women's Health award for two years in a row. This year, the shoe is named Best for Versatility in "The 18 Best Cross-Training Shoes For Every Type Of Workout For 2022!"

Check out the Women’s Health article here: https://www.womenshealthmag.com/fitness/g19966106/cross-training-sneaker-guide/

The Circuit II Cross-Training Shoe for women was also highlighted in the segment ‘Best Sneakers for the Spring and Summer’ which aired on the Today show earlier this year. 

You can view the Today show segment here: https://www.today.com/video/best-sneakers-for-the-spring-and-summer-136657989516

As HYLETE's VP of Sales, Andy will be leading our omnichannel sales strategy to expand revenue channels, both domestically and internationally. 

Learn more about Andy and how he is preparing to open the door for retail expansion in 2022:

https://www.prnewswire.com/news-releases/award-winning-hylete-welcomes-new-vice-president-of-sales-to-accelerate-its-growth-and-expansion-plans-301510088.html?tc=eml_cleartime

HYLETE is recognizing the 4th of July holiday with a sitewide offer of up to 30% off regularly priced items and an extra 10% off team pricing. Now is your chance to sample your 30% off investor pricing! 

Celebrate Independence Day with our ‘Stars and Stripes’ Collection here: https://www.hylete.com/stars-and-stripes?p=2

Our ‘Summer Essentials’ Collection is now available on HYLETE.com! Our collection features lightweight and moisture-wicking fabrics that are built for the hottest days and your sweatiest workouts. 

We’ve got what you need to take your workouts to the next level as things start to heat up. Check out the collection here: https://www.hylete.com/summer-essentials?p=2

Great news! If you are a current investor and are interested in investing in our newest offering, your original investor benefits will either improve or stay the same. Your new investment will not cause your level of benefit to decrease. 

For those considering investing, the perks available in this round are as follows:

Tier 1 | $499+

Invest $499+ and receive 30% off all regularly priced products for life.

Tier 2 | $1,000+

Invest $1,000+ and receive 50% off all regularly priced products, an additional 10% off clearance items, and free shipping for the 1st year, and then 30% off for life thereafter.

Tier 3 |$2,500+

Invest $2,500+ and receive 50% off all regularly priced products for life, an additional 10% off clearance items, and free shipping.

Tier 4 | $5,000+

Invest $5,000+ and receive $500 store credit***, plus 50% off regularly priced products for life, an additional 10% off clearance items, and free shipping.

*HYLETE also reserves the right to adjust pricing of HYLETE products and/or discounts to investors at any time without further notice.

**All perks occur when investment in company becomes final.

***$500 store credit will expire one year from issue date.

The HYLETE Train Team was created to show our appreciation for certified trainers who are influential in the HYLETE community. We offer our certified trainers a discount of up to 30% off the original price on all HYLETE orders. June is Trainer Appreciation Month, and we are recognizing our trainer community with an extra 10% off team pricing through the end of the month. 

We also feature 'Trainer Spotlights' regularly on our Expert Voice blog, where industry experts share their knowledge and experience with the HYLETE community.

If you are interested in learning more or would like to apply to the program, check out the 'Trainer Program' page on our website here: https://www.hylete.com/trainer-program

Investors now have the chance to invest in our series B2a preferred stock. We are excited to provide past investors and everyone in the StartEngine ecosystem a chance to enjoy the rights, privileges, and preferences associated with this class of shares, the most exciting of which is the possibility of enjoying a 3x return upon a successful exit. We would encourage you to review the 'Offering Details' section of our campaign page to learn more about this exciting possibility. 

HYLETE’s Flexion II Jacket has been featured in the Rolling Stone Best Father’s Day Gift Guide: 47 Great Gifts to Get for Dad this year! Take a peek at the gift guide, below: 

https://www.rollingstone.com/product-recommendations/product-recommendations-pictures/best-fathers-day-gifts-1001170/

On our website through this weekend (6/19/22), we will be offering an additional 25% off all regularly priced items. Make this Father’s Day special with the gift of premium fitness apparel that keeps up with their active lifestyle.

We are proud to announce that our new equity crowdfunding campaign is live on StartEngine! Now is your chance to own part of the brand and help HYLETE grow. Learn more about this opportunity to invest in HYLETE preferred stock through our investment page, and our exclusive investor perks, as listed below:

Tier 1 | $499+

Invest $499+ and receive 30% off all regularly priced products for life.

Tier 2 | $1,000+

Invest $1,000+ and receive 50% off all regularly priced products, an additional 10% off clearance items, and free shipping for the 1st year, and then 30% off for life thereafter.

Tier 3 |$2,500+

Invest $2,500+ and receive 50% off all regularly priced products for life, an additional 10% off clearance items, and free shipping.

Tier 4 | $5,000+

Invest $5,000+ and receive $500 store credit***, plus 50% off regularly priced products for life, an additional 10% off clearance items, and free shipping.

*HYLETE also reserves the right to adjust pricing of HYLETE products and/or discounts to investors at any time without further notice.

**All perks occur when investment in company becomes final.

***$500 store credit will expire one year from issue date.