"We started HYLETE in 2012 with a goal to build a fitness brand with a direct connection to its customers. We made this goal a reality by creating the best cross-training short on the market, and selling it direct to consumer (bypassing traditional retail).
With over 150,000 customers, HYLETE has evolved into the first community-driven brand targeted at the lifestyle of functional fitness - designing, and building men’s and women’s premium performance apparel and gear. We do this with the support, input, and feedback of the “HYLETE nation” community, 10,000 of which are influential fitness professionals.
In 2016, HYLETE generated $6.9 million in revenue, contributing to greater than $19 million in revenue since inception. In 2017, we will continue to not only add to our array of premium performance apparel, but will be launching an extended lineup of backpacks and bags. For December of 2017, we have targeted the launch of our first functional fitness shoe that will allow users to select from a system of insoles to maximize the performance, comfort, and safety of their workouts.
Our vision is to create a dynamic fitness “ecosystem” that we believe can ultimately change the landscape of fitness.
The next step in the continued engagement and growth within our community, is the introduction of the HYLETE Daily Circuit App. This App is designed to deliver a workout regimen that maximizes an efficient combination of endurance, strength, and cardio circuits to forge a healthier, happier lifestyle. Our ultimate success in developing this new ecosystem will result in physical and virtual locations, whereby the HYLETE community will assemble to experience a functional fitness lifestyle in an efficient, fun, and fresh new way.
With our unique approach, trust of our community, and this new evolution in crowdfunding, we are poised to change the future of fitness. We hope you will take the time to learn more about us, and join us in creating positive change in millions of lives."
-Ron L. Wilson, II (CEO and Co-founder)