HYLETE

Community built and driven fitness lifestyle brand

HYLETE

Community built and driven fitness lifestyle brand

San Diego, CA
Fashion & Apparel
We design premium fitness apparel with the input of a passionate community and strive to be a source of inspiration and motivation to all individuals that live a fitness lifestyle.

$166,533

raised
$7,315,168
previously crowdfunded
97
Investors
$27.4M
Valuation
$0.29
Price per Share
$499.96
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.7M
Offering Max
Reg CF
Offering

$166,533

raised
$7,315,168
previously crowdfunded
97
Investors
$27.4M
Valuation
$0.29
Price per Share
$499.96
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.7M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into HYLETE:

$499+
Investment
Tier 1
Invest $499+ and receive 30% off all regularly priced products for life.
$1,000+
Investment
Tier 2
Invest $1,000+ and receive 50% off all regularly priced products, an additional 10% off clearance items, and free shipping for the 1st year, and then 30% off for life thereafter.
$2,500+
Investment
Tier 3
Invest $2,500+ and receive 50% off all regularly priced products for life, an additional 10% off clearance items, and free shipping.
$5,000+
Investment
Tier 4
Invest $5,000+ and receive $500 store credit, plus 50% off regularly priced products for life, an additional 10% off clearance items, and free shipping.

Reasons to Invest

  • We have generated net revenues of over $73 million since 2012, including $9.8 million in 2021. 
  • We have 356,000+ customers, of which include 23,300+ certified fitness experts (Train Team) that provide professional health and fitness content for HYLETE’s Expert Voice Blog, and 39,500+ military personnel and first responders (Service League).
  • We have gained more than 7,000 crowdfunding investors who have infused more than $7 million into the company.






OVERVIEW


Our story began with a quest to build a better training short

Since then, our product offering has grown into an extensive line of premium fitness apparel for men and women. But along with creating great products, we are also focused on building a great community. Whether developing new designs based on customer feedback or creating engaging content for our blog, The Expert Voice, we are committed to providing an exceptional experience for our customers. 


Our Values

  1. Create with passion - Be innovative and focus on quality
  2. Be active listeners - Pay attention and respond with authenticity
  3. Help each other thrive - Value other's contributions and invest in each other's growth


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What’s new with HYLETE since our last offering?

  • Development of a new omnichannel sales strategy to expand revenue channels both domestically and internationally by building retail and distributor partnerships.
  • Dramatically improved balance sheet
    • In April 2022 we successfully converted six million dollars of debt into equity.  This debt conversion was the key driver of the dramatic improvement in our balance sheet.
  • Team expansion, including our new VP of Sales and sales team
  • Brand Partnership Strategy
    • Working with brands in similar verticals to promote campaigns and online presence 
  • Public Relations
    • Increased Impressions/ Brand Exposure
  • New CEO

We believe the funds we raise in this round will help us tackle key initiatives that will drive our growth.

THE MARKET


The Market



Total Available Market

The Total Available Market (TAM) for Sports & Fitness Clothing in the U.S. is estimated at $63 Billion in the year 2021. (Source)


Total Serviceable Market

The Total Serviceable Market (SAM) for premium athletic apparel in the U.S. is estimated at $12.6 Billion in 2021. (Source)


Our Direct Competition

*Above graphic is based on the opinions of management and an internal competitive pricing analysis


We’ve highlighted how we stack up to our direct competition, displaying that our product line is high quality without the high price tag. We have been recognized as premium due to the performance characteristics of our products including their fit, fabric and functionality.  


Current & Future Planned Sales Channels

Since our inception in 2012, the vast majority of our sales have taken place on HYLETE.com as a digitally native brand. Going forward, we will be making an aggressive shift to an omnichannel strategy. By adding physical retail, international distribution, co-branding and outside marketplaces we will be able to create significant new revenue streams for the company.







OUR TRACTION


Community Driven Brand and Product Experience


Through surveys and social outreach, the community’s feedback goes directly into the development of new products and improving the overall HYLETE experience. From our blog content to imagery used in our ads, we are proud to say that HYLETE is without a doubt, community built and driven. 

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*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.



THE PRODUCT


Products Built for Performance


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Our products are fitted on real athletes (no mannequins) for optimal performance and design lines that compliment the results of our customer’s training.


Men's Line


Fit, fabric, function, and durability are the simple ingredients for producing the industry’s highest quality men’s fitness apparel. Our men’s line includes a curated collection of shorts, pants, joggers, tees, jackets, hoodies, and complimentary accessories.


Women's Line


Stretch recovery fabric that passes the squat test and a close to custom fit you won’t find anywhere else. Our women’s line includes a balanced selection of shorts, tights, capris, joggers, sports bras, tees, tanks, jackets, and hoodies. 

WHY INVEST


We believe we are poised for growth


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By combining an elevated brand, high quality products, and a passionate and dedicated team, HYLETE is uniquely positioned to acquire a larger share of the $12.6 Billion serviceable market. Additionally, our community includes over 356,000+ customers who have helped establish HYLETE as the brand it is today.


Bold (⌘B)
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In the Press

MSN

The Best Men's Running Pants for Keeping Your Legs Toasty This Winter

Rolling Stone

The Best Fitness Gear Under $40, From Earbuds to Apparel

Business Insider

The 8 best places to buy workout clothes for men in 2022

Forbes

Valentine's Day Gift Guide: Luxury Gifts For Guys That Fit Any Budget

Men's Health

The 34 Best Groomsmen Gifts That'll Impress Your Crew

Women's Health

Women's Health Sneaker Awards 2022 Winners - Best Fitness Sneakers

Today Show

Best sneakers for the spring and summer

Fox 5 San Diego

What To Know About Hylete's Military Morale Program

Rolling Stone

Father’s Day Gift Guide: 44 Great Gifts to Get for Dad

Offering Summary


Company

:

HYLETE, Inc.

Corporate Address

:

11622 El Camino Real, Suite 100, San Diego, CA 92130

Offering Minimum

:

$9,999.78

Offering Maximum

:

$1,699,999.72

Minimum Investment Amount

(per investor)

:

$499.96











Terms


Offering Type

:

Equity

Security Name

:

Series B-2A Preferred Stock

Minimum Number of Shares Offered

:

34,482

Maximum Number of Shares Offered

:

5,862,068

Price per Share

:

$0.29

Pre-Money Valuation

:

$27,379,990.98











Amount-Based Investment Incentives

Tier 1 | $499+

Invest $499+ and receive 30% off all regularly priced products for life.

Tier 2 | $1,000+

Invest $1,000+ and receive 50% off all regularly priced products, an additional 10% off clearance items, and free shipping for the 1st year, and then 30% off for life thereafter.

Tier 3 |$2,500+

Invest $2,500+ and receive 50% off all regularly priced products for life, an additional 10% off clearance items, and free shipping.

Tier 4 | $5,000+

Invest $5,000+ and receive $500 store credit***, plus 50% off regularly priced products for life, an additional 10% off clearance items, and free shipping.

*HYLETE also reserves the right to adjust pricing of HYLETE products and/or discounts to investors at any time without further notice.

**All perks occur when investment in company becomes final.

***$500 store credit will expire one year from issue date.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$3,913,641.00 USD
$3,879,002.00 USD
Cash And Cash Equivalents
$59,661.00 USD
$153,801.00 USD
Accounts Receivable
$31,329.00 USD
$56,737.00 USD
Short Term Debt
$124,337.00 USD
$6,858,760.00 USD
Long Term Debt
$7,661,111.00 USD
$549,069.00 USD
Revenues And Sales
$9,823,712.00 USD
$11,123,917.00 USD
Costs Of Goods Sold
$4,401,034.00 USD
$5,591,662.00 USD
Taxes Paid
$800.00 USD
$807.00 USD
Net Income
-$2,731,787.00 USD
-$6,720,662.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

HYLETE’s 2022 Mid-Year Financials Statement

15 hours ago

HYLETE's 2022 Mid-Year Financials are now complete. You can view this financial statement by clicking the link here: https://www.sec.gov/Archives/edgar/data/1599738/000168316822006520/hylete_1sa.htm?_kx=


Introducing the Levo Short for Men

5 days ago

The Levo Short is the newest addition to our Men’s Line! Experience quick-drying performance fabric in a casual walk short complete with a zippered fly and button closure. The Levo Short is made for the golfer, the traveler, and the commuter, so you can keep it casual or dress it up with a belt and a polo. The Levo Short comes in 3 colors: Heather Black, Heather Earth Brown, and Heather Cool Gray


Product Details:

  • Classic walk short cut with tapered fit

  • Quick-drying, breathable fabric with 4-way stretch

  • Wraparound yoke for added room in the rear

  • Zippered fly with a matte black nickel button closure

  • 6 pockets with satin-feel internal pocket bags - 2 large front open hand slash pockets, 2 back welt pockets, and 2 zippered hip pockets

  • 6 belt loops for additional style options

  • HYLETE matte gloss heat transfer logo on back welt pocket

  • Available in Regular and Above-Knee lengths


Our Bestselling Nimbus II Capri Now in a New Color!

8 days ago

Our popular Nimbus II Capri for Women is now available in Dusty Blue! The performance forward Nimbus II Capri features a flattering design that frames the rear to enhance the results of your training. Its soft, breathable 4-way stretch fabric will pass the most demanding squat test.


Product Details: 

  • Proprietary 4-way stretch fabric offers superior mobility and temperature regulation

  • Back yoke design frames the rear, enhancing the results of your training

  • Two low profile zippered pockets are large enough to fit your phone and offer stability for running

  • Active stitching for added mobility




Our Tempo Capri Now Available in Two New Colors

12 days ago

Our Tempo Capri for Women now comes in two exciting new colors; Classic Navy and Peony! The high waist Tempo Capri features a smooth stretch fabric that provides a flattering, clean look that’s still focused on performance.


Product Details:

  • High waistband

  • The perfect amount of compression in a fabric that’s smooth to the touch

  • High wicking to regulate body heat

  • Side pocket panel on each hip to easily store your phone and valuables with a zipperless design

  • Capri style for warmer days


Check Out New Colors of Our Prime Pique Polo

15 days ago

Our Prime Pique Polo for Men is now available in Cool Gray and Navy! The performance focused Prime Pique Polo features a durable, high-wicking woven fabric that breathes as you move to keep you cool and dry.


Product Details: 

  • High-wicking, breathable performance pique fabric

  • Subtle waffle texture adds durability and prevents sweat marks

  • Athletic fit

  • Poly ribbed collar



Introducing the New Recline Short for Men

19 days ago

Featuring a classic sweatshort style in a modern fit, the Recline Short is your new rest and recovery day staple. Its uniquely textured 3-dimensional fabric and seriously satisfying performance stretch provides the comfort you’ve earned so you can kickback in style.


The Recline Short is also available in 3 colors: Heather Cool GrayHeather Olive, and Heather Black.


Product Details: 

  • Textured and technical 4-way stretch performance fabric

  • Classic sweatshort cut with an athletic, tapered fit

  • Built-in gusset provides extra room in the thighs and groin

  • 4 large stretch pockets - 2 open hand slash pockets and 2 zippered hip pockets secure your essentials





Two of Your Favorite Staples Now In Olive: The Trace Muscle Tank and Prime Polo

22 days ago

The Trace Muscle Tank for Women and Prime Polo for Men are now available in Olive just in time for the Fall!


Our airy Trace Muscle Tank features breathable open mesh with a slimming look that layers effortlessly over your favorite sports bra.


Product Details: 

  • Lightweight, sweat wicking fabric

  • Breathable open mesh on back and sides

  • Slimming design lines

  • Flat lock seams prevent chafing while you move



Our Prime Polo is Built with sweat-wicking, high stretch fabric that feels and functions like performance apparel, this versatile polo can be worn in the office, out on the golf course, or as you lead your most intense training session.


Product Details:

  • This sweat wicking, high stretch fabric gives this polo the same texture and lightweight feel of your favorite performance apparel.

  • This polo shirt for men has a v-shaped athletic cut that compliments and enhances the results of your training.

  • The stitching in this polo makes it incredibly durable and also helps to minimize chafing.

  • Featuring a stitch-held collar to maintain its shape and prevent collar spread.



The New Nexus V-Neck Is Now Available in 3 Colors

26 days ago

Our Nexus V-Neck Tee for Men offers the functionality of a performance tee in a light and smooth fabric built for comfort. This breathable v-neck provides an athletic fit for both your training and your casual lifestyle. The Tee is also offered in 3 colors: Heather Black, Heather Basalt, and Heather Cool Gray.


Product Details:

  • Lightweight, breathable, and buttery smooth fabric

  • Sweat wicking and quick drying

  • Unrestricted fit

  • Perfect for in or out of the gym



 

New Color Drops: Our Valena Crew for Women and Nexus Crew for Men

29 days ago

We just launched new colors in our buttery smooth Crew Tees for Men and Women! 


Our Valena Crew for Women is now available in Heather Black. This is the workout tee you’ve always dreamed of. The slimming silhouette of the Valena Crew pairs with buttery smooth fabric that’s built to breathe.

Product Details:

  • Semi-cropped crew tee style

  • High wicking, breathable, and buttery smooth fabric

  • Slimming silhouette

  • Unrestricted fit around the arms




Our Nexus Crew for Men now comes in Heather Silver and Heather Basalt. This crew offers the functionality you expect from a performance tee in a light and smooth fabric built for comfort. The breathable and sweat-wicking Nexus Crew will keep you focused during your most intense training session.

Product Details:

  • Lightweight, breathable, and buttery smooth fabric

  • Sweat wicking and quick drying

  • Unrestricted fit

  • Perfect for in or out of the gym



Celebrate Labor Day With 30% Off Sitewide on HYLETE.com

about 1 month ago

Transition from summer to fall with 30% off all regularly priced new performance gear sitewide. We're also offering an extra 10% off to select discounted team price groups. 

Test out your investor pricing this holiday weekend and stock up on your favorite gear or add some new items to your collection!


Check out our ‘New & Trending’ Collection here: https://www.hylete.com/new-trending


The Reflex Tank for Men Now Available in Heather Olive

about 1 month ago

Meet your new favorite performance tank, now in Heather Olive. The Reflex Tank for men offers a slick exterior fabric with internal breathable mesh that wicks away moisture at your peak performance and offers mobility without chafing.


Product Details:

  • Textured look with a smooth feel

  • Internal lattice lining for added breathability

  • Reflective taping on the front shoulder seams

  • Side slit for added mobility and design

  • Active stitching for added mobility




New Product Drop: The Ava Short for Women

about 1 month ago

We are excited to announce the newest short in our Women’s line: The Ava Short


The Ava Short offers breathable all-day comfort so you can unwind and relax during rest and recovery days. Featuring lightweight, soft-to-the-touch fabric and a classic design for a short with a barely-there feel that you’ll never want to take off. The Ava Short also comes in 3 colors: Heather Mauve Brown, Silver, and Heather Black


Product Details:

  • Comfortable french terry fabric with sweat-wicking and breathable properties

  • Mid-rise comfort fit with relaxed leg openings

  • 2 open slash hand pockets

  • Scrunch waistband stretches with you while you move

  • Elastic-dipped drawstrings prevent fraying




Introducing the Rep Short in Two Exciting New Colors

about 1 month ago

Our Rep Short for Men is now available in two new colors- Camouflage and Cool Gray


The Rep Short is a modern take on the traditional PT short. It features lightweight, stretch-woven fabric in a simple design that is perfect for everyday training.


Product Details:

  • Scrunch waistband with an internal drawstring

  • 3 pockets - 2 open hand slash and 1 zippered back pocket

  • Side slit detail on leg opening

  • Available in High-Cut, Quad-Cut, and Above-Knee lengths



New Colors in Our Bestselling Iris and Radius Shorts for Women

about 2 months ago

We are thrilled to announce that we now have new colorways available in our Iris and Radius shorts for Women! 


Our bestselling Iris Short is now available in Mauve Brown. The Iris Short features a smooth-fit waistband, a built-in liner that’s breathable, and discreet storage with zippered hip pockets on each side. 



Our Radius Short is perfect for your high-temperature workouts and is now available in Raisin. The Radius Short has a high stretch waistband, zippered hip pockets, and mesh side panels that offer increased airflow for breathability. 



HYLETE’s National Training Short Day 2022

about 2 months ago

Our fourth annual National Training Short Day is today, August 16th! This HYLETE holiday was created in celebration of our hero product line of men’s and women’s performance shorts. 


This year is especially exciting with so many new styles and colorways of our men's and women's shorts being added this month.


Check out our new styles or stock up on your favorites. Our shorts are always backed by a 60-Day performance guarantee.


View our entire collection of men’s and women’s shorts on HYLETE.com here: https://www.hylete.com/shorts



‘The Expert Voice’ HYLETE Blog Feature: Community Spotlight with Dr. Matt Barle

about 2 months ago

As featured in our ‘The Expert Voice’ Blog on HYLETE.com, we are proud to have a community who is passionate about training, motivating, and inspiring the health and fitness of others. We asked Dr. Matt Barle to share his expert voice with the HYLETE community.


Matt Barle is a Doctor of Physical Therapy, as well as a NSCA Strength and Conditioning Specialist, with a collegiate baseball background. He is the owner of Trident Physical Therapy, an orthopedic PT practice in New York offering in-person and online training for clients.


As mentioned in the blog below, Matt answers the question, “What do you train for?" He says, "It used to be for baseball. Now, I train for life. I train so that I can play with my son. I train so that I can jump into a pick up basketball game and not have to worry about an injury. Life is too short not to live it to the fullest.”


Check out the full blog post here: https://www.hylete.com/blog/dr-matt-barle



HYLETE’s ‘The Expert Voice’ Blog

about 2 months ago

HYLETE’s ‘The Expert Voice’ Blog is where industry experts share their knowledge and experience with the HYLETE Community. 

Check out our Blog on HYLETE.com here: https://www.hylete.com/blog which is regularly updated with new articles and content!


We are very grateful for our Community which is full of thoughtful leaders who encourage the health and well-being of others. We want to amplify your message by putting you in front of the HYLETE Community. 

If you are interested in submitting content for our blog please apply here.


HYLETE Reaches Over 71,000 5-star Product Reviews

2 months ago

Our product reviews are an essential part of our branding, marketing, and a key source of inspiration to improve our product. We are unbelievably thankful for all our community feedback and excited to announce that we've crossed 71K in 5-star product reviews! 


Check out our page of curated reviews and leave one of your own: https://www.hylete.com/product-reviews




HYLETE’s Men’s Product Line featured on Business Insider

2 months ago

HYLETE’s Men’s Line was recently featured on Business Insider in the article, “The 8 best places to buy comfortable workout clothes for men” as the “Best versatile workout clothes for men”! 


As highlighted in the article below, “HYLETE's line of apparel can be used for almost any kind of workout; boxing, running, lifting weights, you name it. Its gear is smartly designed, comfortable, and stylish enough to wear while not breaking a sweat, too.”


Check out the full article here: https://www.insider.com/guides/health/fitness/best-workout-clothes-men#best-versatile-workout-clothes-for-men-4



Notice of Material Change in Offering

2 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the HYLETE offering. Here's an excerpt describing the specifics of the change:


Issuer is updating the Directors and Officers section and extending campaign end date.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

HYLETE continues to partner with GovX to support charities like OUR MILITARY KIDS Nonprofit Organization

2 months ago

GovX is the largest Military and Government exclusive e-commerce site for men and women of service. A members-only online destination for military and first responders, the site offers thousands of products from hundreds of brands, including a curated selection of our HYLETE products.


In May of this year, GovX donated over $19,000 to OUR MILITARY KIDS through a multi-pronged charitable effort combining individual orders from the catalog and a matching donation by HYLETE, who has been a long-time GovX business partner.


As mentioned in the article below, “Many thanks to GovX and HYLETE for funding 65 extracurricular activity grants for Our Military Kids," said Kara Dallman, Executive Director and retired Navy Veteran. "We love to see our kids and teens gain self-confidence, make friends, and find mentors during a stressful time like a parent's deployment or recovery from combat injuries."


Click below to check out the full article and to learn more about this donation: 

https://www.wfmz.com/news/pr_newswire/pr_newswire_technology/govx-raises-over-19-000-for-our-military-kids-nonprofit-organization/article_2408cfce-96f7-5c22-979d-6f0536ca459a.html



HYLETE's ‘Summer Essentials’ Collection Featured on LATF USA News

2 months ago

Our ‘Summer Essentials’ Collection on HYLETE.com, including all of our most popular workout items for the Summer, was recently featured on LATF USA News in the article “Workout In HYLETE Apparel This Summer”! 

Highlighted in the article are the following products:

Versa Short- Liner 


Solana Cropped Tank


Xen Racerback Tank


Circuit II Cross-Training Shoe for Women


You can view the full article here: https://www.latfusa.com/article/2022/07/workout-in-hylete-apparel-this-summer

Our Nimbus II Capri for Women featured in The Healthy and MSN

2 months ago

Our Nimbus II Capri for women was recently featured in The Healthy and MSN as part of the roundup of the “13 Best Leggings for Working Out in Warm Weather”!


As highlighted in the article, “These four-way stretch capris provide a mix of soft and breathable fabric along with two zippered side pockets.” “These leggings not only have a great waistband, but I also love the length and the zippered pockets, so I can stash my phone when I go for a run.”


You can check out the features here:
The Healthy: https://www.thehealthy.com/exercise/best-leggings-for-warm-weather/

MSN: https://www.msn.com/en-us/lifestyle/shopping/13-best-leggings-for-working-out-in-warm-weather/ar-AAV3qTg?li=BBnba9O


HYLETE announces brand partnership with SI Shop by Sports Illustrated

3 months ago

HYLETE’s Men’s and Women’s products will soon be included in the SI Shop E-Comm Marketplace! 


Launched in early 2022, SI Shop is a dropship-enabled marketplace that will leverage the brand authority of Sports Illustrated, tapping into the existing SI audience (64M+ unique monthly visitors, 18M+ social followers) and supported with additional traffic and lead gen through paid and owned channels. With a keen eye toward curation of brands, products, and collaborations—both well-established and niche—SI Shop will inspire customers to (re)discover brands and offer an additional channel of digital sales.


This strategic partnership between HYLETE and SI Shop will generate massive brand exposure and generate additional revenue across key demographics and athletes. The E-Comm Marketplace is set to launch in early September of this year. 



HYLETE’s Military Morale Program and Feature on Fox 5 San Diego

3 months ago

HYLETE cares about our Military Community and is passionate about connecting with the men and women who train and maintain physical fitness to ensure our safety every day. To help boost morale, we have created our Military Morale program to help to outfit a military troop, company, squadron, or platoon with a HYLETE care package each month.


HYLETE was also featured on the Fox 5 San Diego morning news in May, during Military Awareness Month, to highlight our morale program!

Check out the feature here: https://www.youtube.com/watch?v=Opl8hwLyk08



HYLETE’s Customer Experience Team earns unprecedented customer satisfaction rating

3 months ago

HYLETE’s Customer Experience team has earned one of the highest customer satisfaction (CSAT) ratings ever (based on the feedback provided by our own HYLETE customers). By utilizing the Gorgias Helpdesk to manage our multichannel customer service communications, our team is able to provide our community with world-class customer service week after week.


Gorgias Senior Customer Success Manager, Patrick Vannatta, had this to say about our Customer Experience Team and partnership with Gorgias:

●  “Above all, HYLETE is delivering a world-class experience. No further evidence is needed outside of their Customer Satisfaction Rating (insert mic drop). HYLETE’s average CSAT rating is 4.9. HYLETE crushes the customer experience”

 

●  “HYLETE Customers also participate in 39% of surveys, highlighting their customer engagement and brand awareness”

 

●  "As someone who has the privilege of owning HYLETE gear, I can say the product is world-class. I LIVE in it :)”

 

HYLETE’s Director of Marketing, Alicia Gonzalez, also shared her insight on managing the Customer Experience Team and our relationship with Gorgias:

“Our Customer Experience Team takes support to the next level by going above and beyond to personalize every customer interaction professionally, efficiently, and authentically. It's important that our customers feel a sense of community and appreciation whether they need general product information or more detailed support. With the Gorgias all-in-one helpdesk, we have evolved our multichannel communication by using technology to build processes that allow us to continue to foster meaningful relationships with our customers. Behind the scenes, we are constantly learning, sharing ideas, and optimizing the customer journey so we can deliver that wow factor.”



Our Award-Winning Women’s Circuit II Cross-Training Shoe featured in Women’s Health and Today Show

3 months ago

HYLETE's Circuit II Cross-Training Shoe for women has been selected for a Women's Health award for two years in a row. This year, the shoe is named Best for Versatility in "The 18 Best Cross-Training Shoes For Every Type Of Workout For 2022!"

Check out the Women’s Health article here: https://www.womenshealthmag.com/fitness/g19966106/cross-training-sneaker-guide/


The Circuit II Cross-Training Shoe for women was also highlighted in the segment ‘Best Sneakers for the Spring and Summer’ which aired on the Today show earlier this year. 

You can view the Today show segment here: https://www.today.com/video/best-sneakers-for-the-spring-and-summer-136657989516



Meet Andy Gilkison: HYLETE’s Vice President of Sales

3 months ago

As HYLETE's VP of Sales, Andy will be leading our omnichannel sales strategy to expand revenue channels, both domestically and internationally. 

Learn more about Andy and how he is preparing to open the door for retail expansion in 2022:

https://www.prnewswire.com/news-releases/award-winning-hylete-welcomes-new-vice-president-of-sales-to-accelerate-its-growth-and-expansion-plans-301510088.html?tc=eml_cleartime

4th of July Promotion

3 months ago

HYLETE is recognizing the 4th of July holiday with a sitewide offer of up to 30% off regularly priced items and an extra 10% off team pricing. Now is your chance to sample your 30% off investor pricing! 

Celebrate Independence Day with our ‘Stars and Stripes’ Collection here: https://www.hylete.com/stars-and-stripes?p=2

Summer Essentials Collection

3 months ago

Our ‘Summer Essentials’ Collection is now available on HYLETE.com! Our collection features lightweight and moisture-wicking fabrics that are built for the hottest days and your sweatiest workouts. 

We’ve got what you need to take your workouts to the next level as things start to heat up. Check out the collection here: https://www.hylete.com/summer-essentials?p=2



Your Existing HYLETE Investor Perks

3 months ago

Great news! If you are a current investor and are interested in investing in our newest offering, your original investor benefits will either improve or stay the same. Your new investment will not cause your level of benefit to decrease. 

For those considering investing, the perks available in this round are as follows:


Tier 1 | $499+

Invest $499+ and receive 30% off all regularly priced products for life.


Tier 2 | $1,000+

Invest $1,000+ and receive 50% off all regularly priced products, an additional 10% off clearance items, and free shipping for the 1st year, and then 30% off for life thereafter.


Tier 3 |$2,500+

Invest $2,500+ and receive 50% off all regularly priced products for life, an additional 10% off clearance items, and free shipping.


Tier 4 | $5,000+

Invest $5,000+ and receive $500 store credit***, plus 50% off regularly priced products for life, an additional 10% off clearance items, and free shipping.

*HYLETE also reserves the right to adjust pricing of HYLETE products and/or discounts to investors at any time without further notice.

**All perks occur when investment in company becomes final.

***$500 store credit will expire one year from issue date.

 


June is Trainer Appreciation Month

3 months ago

The HYLETE Train Team was created to show our appreciation for certified trainers who are influential in the HYLETE community. We offer our certified trainers a discount of up to 30% off the original price on all HYLETE orders. June is Trainer Appreciation Month, and we are recognizing our trainer community with an extra 10% off team pricing through the end of the month. 

We also feature 'Trainer Spotlights' regularly on our Expert Voice blog, where industry experts share their knowledge and experience with the HYLETE community.

If you are interested in learning more or would like to apply to the program, check out the 'Trainer Program' page on our website here: https://www.hylete.com/trainer-program



Invest in HYLETE Preferred Stock

4 months ago

Investors now have the chance to invest in our series B2a preferred stock. We are excited to provide past investors and everyone in the StartEngine ecosystem a chance to enjoy the rights, privileges, and preferences associated with this class of shares, the most exciting of which is the possibility of enjoying a 3x return upon a successful exit. We would encourage you to review the 'Offering Details' section of our campaign page to learn more about this exciting possibility. 



HYLETE Featured in Rolling Stone Father’s Day Gift Guide | Father’s Day Promotion

4 months ago

HYLETE’s Flexion II Jacket has been featured in the Rolling Stone Best Father’s Day Gift Guide: 47 Great Gifts to Get for Dad this year! Take a peek at the gift guide, below: 

https://www.rollingstone.com/product-recommendations/product-recommendations-pictures/best-fathers-day-gifts-1001170/


On our website through this weekend (6/19/22), we will be offering an additional 25% off all regularly priced items. Make this Father’s Day special with the gift of premium fitness apparel that keeps up with their active lifestyle.


Own Part Of The Brand You Help Build

4 months ago

We are proud to announce that our new equity crowdfunding campaign is live on StartEngine! Now is your chance to own part of the brand and help HYLETE grow. Learn more about this opportunity to invest in HYLETE preferred stock through our investment page, and our exclusive investor perks, as listed below:


Tier 1 | $499+

Invest $499+ and receive 30% off all regularly priced products for life.


Tier 2 | $1,000+

Invest $1,000+ and receive 50% off all regularly priced products, an additional 10% off clearance items, and free shipping for the 1st year, and then 30% off for life thereafter.


Tier 3 |$2,500+

Invest $2,500+ and receive 50% off all regularly priced products for life, an additional 10% off clearance items, and free shipping.


Tier 4 | $5,000+

Invest $5,000+ and receive $500 store credit***, plus 50% off regularly priced products for life, an additional 10% off clearance items, and free shipping.

*HYLETE also reserves the right to adjust pricing of HYLETE products and/or discounts to investors at any time without further notice.

**All perks occur when investment in company becomes final.

***$500 store credit will expire one year from issue date. 


 

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