HYLETE
Pioneering an ecosystem to change the landscape of fitness.
Regulation Crowdfunding
Solana Beach, CA
Fashion & Apparel
Accepting International Investment
Own Part Of The Brand You Helped Build
Invest in HYLETE
"We started HYLETE in 2012 with a goal to build a fitness brand with a direct connection to its customers. We made this goal a reality by creating the best cross-training short on the market, and selling it direct to consumer (bypassing traditional retail).
With over 150,000 customers, HYLETE has evolved into the first community-driven brand targeted at the lifestyle of functional fitness - designing, and building men’s and women’s premium performance apparel and gear. We do this with the support, input, and feedback of the “HYLETE nation” community, 10,000 of which are influential fitness professionals.
In 2016, HYLETE generated $6.9 million in revenue, contributing to greater than $19 million in revenue since inception. In 2017, we will continue to not only add to our array of premium performance apparel, but will be launching an extended lineup of backpacks and bags. For December of 2017, we have targeted the launch of our first functional fitness shoe that will allow users to select from a system of insoles to maximize the performance, comfort, and safety of their workouts.
Our vision is to create a dynamic fitness “ecosystem” that we believe can ultimately change the landscape of fitness.
The next step in the continued engagement and growth within our community, is the introduction of the HYLETE Daily Circuit App. This App is designed to deliver a workout regimen that maximizes an efficient combination of endurance, strength, and cardio circuits to forge a healthier, happier lifestyle. Our ultimate success in developing this new ecosystem will result in physical and virtual locations, whereby the HYLETE community will assemble to experience a functional fitness lifestyle in an efficient, fun, and fresh new way.
With our unique approach, trust of our community, and this new evolution in crowdfunding, we are poised to change the future of fitness. We hope you will take the time to learn more about us, and join us in creating positive change in millions of lives."
-Ron L. Wilson, II (CEO and Co-founder)
Invest
$1 / share | $25 million pre-money valuation
If you invest, you're betting the company will hold a future value greater than $26 million.
Minimum investment of $250 / 250 shares
Investment opportunity available to accredited and non-accredited investors, with $250 minimum investment.
Perks
50% off all purchases on HYLETE.com
All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on HYLETE.com (Excludes clearance, co-branded, and project items).
10% store credit
Additionally, you will receive a store credit on HYLETE.com in the amount of 10% of your total investment. (For example, a $1,000 investment will receive $100 in store credit; a $200 retail value, on HYLETE.com.)
Market Opportunity
Americans spend over $60 billion per year on the desire to live healthier. Millions of people consistently seek the latest “innovation” in fitness training, diets, and gear; but undoubtedly the vast majority will migrate to the next “new thing” as the time and money they spend will not achieve the results they desire.*
In recent years functional fitness participation has skyrocketed to over 17 million core participants within cross-training, high intensity interval training, and boot camps.**
The functional fitness market is already significant and by pioneering an efficient and fun ecosystem that is built with the input, support, and feedback of our HYLETE community provides a new opportunity to engage and keep millions of people living healthier and happier lifestyles (rather than jumping from fitness fad to fitness fad, or deciding to give up on a fitness lifestyle).
*http://money.usnews.com/money/personal-finance/articles/2013/01/02/the-heavy-price-of-losing-weight
**2015 Sports, Fitness and Leisure Activities Topline Participation Report – Sports and Fitness Industry Association
What We've Accomplished So Far
Sales Growth
Our sales have grown an average of 50%+ per year since inception, and we are targeting growth to over $20 million in revenue per year by 2019.
Customer Growth
Over 150,000+ customers including 10,000+ fitness professionals have joined the HYLETE nation since 2012.
Product Success
2016 saw the introduction of some of the most innovative and sought-after product HYLETE has ever designed. Our backpack line grew with the addition of the new icon 6-in-1 backpack. The icon backpack has 6 configurations, including a removable daypack with laptop sleeve. The flexion collection introduced flexion fabric to our line of men’s performance apparel, by way of the flexion jacket, flexion short, and flexion pant. Our goal to continually innovate and push the limits of what we build for the HYLETE nation was showcased with the arrival of the women’s nimbus caprite, featuring an adjustable length that can be worn as a capri, or a full length tight.
Passionate Community
#HYLETEnation
HYLETE is fueled by the support, input, and feedback of a passionate community, referred to as the “HYLETE nation.” With over 230,000 followers on various social media platforms, the HYLETE nation continues to actively participate in the growth of HYLETE’s online presence.
Circuit Challenge for Charity
The Circuit Challenge for Charity is an annual, fun-spirited fitness challenge built to benefit HYLETE’s supported charities. Taking place in the Spring, participants are delivered a weekly circuit challenge for four weeks. HYLETE donates $1 per each participation score that is uploaded. In 2016 over $5,000 was raised for the participating charities.
HYLETE project
The HYLETE nation's feedback and input inspires future product ideas. HYLETE project provides the community with the opportunity to bring product concepts to reality under the theme of: "You back it. We build it.” When a product is fully funded through HYLETE project, it is put into production and when available, shipped directly to the backers.
HYLETE Charity Program
The HYLETE charity program supports charities that share the same core beliefs of the HYLETE nation. Handpicked for their clear vision and genuine compassion, participating charities receive fifty percent (50%) of revenue from their charity apparel sales on HYLETE.com. In 2017, HYLETE hopes to raise $100,000 for participating charities.
“I think the thing that’s been surprising and encouraging is the fact that the HYLETE community jumped on board and they are major supporters, fans, and Abolitionists. They are helping us. They are supporting us. So HYLETE, more than just contributing financial means to us, they’ve created their own tribe and their own team of athletes who are onboard with us.”
- Tim Ballard, O.U.R. Rescue, Founder and CEO
Future Products
Footwear
For December of 2017, we have targeted the launch of our first functional fitness shoe that will allow users to select from a system of insoles to maximize the performance, comfort, and safety of their workouts.
Each insert is designed to work within the shoe itself, with the goal of reducing the number of shoes (and 3rd party inserts) that you would potentially purchase for your fitness lifestyle.
Daily Circuit
The HYLETE Daily Circuit training program is designed for a lifestyle of functional fitness that strives to maximize its effectiveness through a combination of endurance, strength, and cardio circuits while minimizing the time commitment required. Energy and effort must be put into the program to achieve the results, but the goal is to make the time spent as efficient as possible. The HYLETE Daily Circuit is designed to be executed at 80-90% of max output so that participation in other athletic and/or fitness endeavors can be intermixed and enjoyed and NOT be impeded due to excessive soreness or injury.
Daily Circuit App
Participants of the HYLETE Daily Circuit will be able to access each circuit through the HYLETE Daily Circuit App. Each circuit outlines a series of daily movements that include detailed descriptions of each movement along with a short tutorial video. Beta Version is now available for free download to both IOS and Android devices.
HYLETE Fusion Studios
HYLETE Fusion Studios are the concept of actual brick and mortar locations that “fuse” the following:
- fitness
- fashion
- food
- fun
The concept studio encompasses a high tech interactive Daily Circuit Studio with 16 Pods (one pod per person) working out in a reserved pod and time slot (every hour on the hour), with the coaching and motivation of a Daily Circuit Certified Instructor.
The club atmosphere allows for all HYLETE members to see and try on the latest apparel, footwear and gear. The balance of the space is intended to be highly effective space for members to work remotely, meet, and enjoy high quality fitness food and drink (also delivered at a value price).
These HYLETE Fusion Studios bring together the best attributes of other leading brands, but deliver them at a cost and time savings to our members.
What The Future Holds
Where The Money Is Going
This current crowdfunding round is intended to continue our innovation in apparel, gear, and help us introduce footwear to the HYLETE line. Additionally, it will enable us to further expand the quality and depth of our HYLETE Daily Circuit App. With success in these areas, we will look to a larger crowdfunding round to further build the community-driven HYLETE brand and open the doors to physical HYLETE Fusion Studio locations.
Offering Summary
Target Offering Amount: This offering is for up to $1,000,000 in total investment. The Company will not accept investment over the Target Offering Amount.
Minimum Raise: The minimum total investment for the closing of escrow and the purchase of stock is $250,000. After close of the Minimum Raise, the Company intends to close escrow as funds are raised up the Target Offering Amount.
Target Closing Date: The target closing date is on or before April 28, 2017, and if we have not received the Minimum Raise by that date no securities will be sold in this offering, and before investment commitments are cancelled and committed funds returned we will seek permission from investors to close on the amount raised.
Investors: Accredited and non-accredited investors who subscribe through StartEngine.com pursuant to a Title III offering.
Instrument: The investment instrument is non-voting Class B Common Stock.
Stock Price: $1.00 per Share.
Number of Shares: Up to 1,000,000 Class B Common Stock shares are being offered.
Minimum Investment: $250 per investor (250 Shares)
Investment Limitations: Investors are subject to the following limitations on the amount they may invest in this offering, as set forth below:
Annual income OR net worth less than $100,000:
Greater of $2,000 or 5% of the lesser of your annual income or net worth, subject to a maximum of $100,000
Annual income AND net worth greater than $100,000:
10% of the lesser of your annual income or net worth, subject to a maximum of $100,000.
You may include the income of your spouse for purposes of determining your annual income. Your net worth must exclude the value of your primary residence, and if you have a mortgage on your residence that exceeds its worth, you must include that negative equity for purposes of determining your net worth.
Offering Exemption: This offering is being conducted by Start Engine Capital LLC (“Start Engine”), a leading investment crowdfunding platform, pursuant to Regulation CF, promulgated under Title III of the JOBS Act, and specifically Section 4(a)(6) of the Securities Act of 1933, as amended.
Investor Perks:
All investors will automatically receive a VIP Investor account that will entitle them to 50% off all purchases on www.hylete.com (excludes clearance, co-branded, and project items).
Additionally, all investors will receive a store credit on HYLETE.com in the amount of 10% of their total investment. (For example, a $1,000 investment will receive $100 in store credit; a $200 retail value, on www.hylete.com.)
Q&A:
THE BELOW Q&A SECTION INCLUDES FORWARD-LOOKING STATEMENTS, BASED ON THE COMPANY’S CURRENT EXPECTATIONS AND PROJECTIONS ABOUT FUTURE EVENTS. ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE DISCUSSED IN, OR IMPLIED BY, THESE FORWARD-LOOKING STATEMENTS. FORWARD-LOOKING STATEMENTS ARE IDENTIFIED BY WORDS SUCH AS “BELIEVE,” “EXPECT,” “INTEND,” “PLAN,” “WILL,” “MAY,” “SEEK,” “TARGET,” “ESTIMATE,” “CONTINUE” AND OTHER SIMILAR EXPRESSIONS. IN ADDITION, ANY STATEMENTS THAT REFER TO EXPECTATIONS, PROJECTIONS OR OTHER CHARACTERIZATIONS OF FUTURE EVENTS OR CIRCUMSTANCES ARE FORWARD-LOOKING STATEMENTS. ALTHOUGH THE COMPANY BELIEVES THAT THE EXPECTATIONS REFLECTED IN THE FORWARD-LOOKING STATEMENTS ARE REASONABLE, THE COMPANY CANNOT GUARANTEE FUTURE RESULTS, LEVELS OF ACTIVITY, PERFORMANCE OR ACHIEVEMENTS. THE COMPANY HAS NO OBLIGATION TO UPDATE OR RELEASE THE RESULTS OF ANY REVISIONS TO THESE FORWARD-LOOKING STATEMENTS TO REFLECT ANY FUTURE EVENTS OR CIRCUMSTANCES.
The Company will not incur any irregular use of proceeds.
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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$3,950,690.00
USD
$1,893,283.00
USD
Cash And Cash Equivalents
$671,617.00
USD
$467,783.00
USD
Accounts Receivable
$83,252.00
USD
$72,220.00
USD
Short Term Debt
$1,100,254.00
USD
$0.00
USD
Long Term Debt
$47,954.00
USD
$0.00
USD
Revenues And Sales
$5,732,609.00
USD
$4,004,791.00
USD
Costs Of Goods Sold
$2,701,752.00
USD
$1,980,287.00
USD
Taxes Paid
$800.00
USD
$800.00
USD
Net Income
-$1,932,222.00
USD
-$732,929.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Investor Accounts Update
about 2 years agoHello All,
We sent out investor account information (and store credits) last week for those of you that are part of the 6th closing on this raise. We still have as many as 200 investors that we are still awaiting funds to clear escrow (and may have not cleared your bank yet). Start Engine is working on allowing the remaining investments to be released to escrow, so that they can then be released to HYLETE (and we can get accounts/store credit set up).
I apologize for the delays and this lengthy process (especially for those of you at the end of this round).
For those of you who have already been contacted (by HYLETE) with your investor information you will be getting your esharesinc.com information next week (login for shares info). We had some technical difficulties in getting everyone transferred over, but have now resolved the issue with esharesinc.com (https://esharesinc.com/)
Thanks again for your investment in HYLETE and have a great week!
Ron Wilson
Co-founder and CEO
investor.relations@HYLETE.com
UPDATE on Final Closing - 2 more weeks to finalize
over 2 years agoHello All,
Thanks again to all of you who invested in HYLETE during this offering! The final closing occurred on April 28th and we should receive all the final investment information (investor names, emails, amounts, etc.) by mid May. As soon as we have this information the final closing investors (those who were not part of the first four intermediary closings), we will send you an email with your HYLETE Investor Account information and your store credit.
ALL investors who make the $1M cutoff in this offering, will receive an email from HYLETE via www.esharesinc.com that will give you on-line access to your stock certificates. Everything is electronic, so you will not receive anything in the mail. This email will occur by the end of May.
If you invested, but do not make the $1M cutoff, then Start Engine will refund your money.
If you have any questions regarding your investment, you may email us at investor.relations@HYLETE.com
Thanks and have a great evening!
Ron Wilson, CEO and Co-Founder
16 hours left in HYLETE Offering
over 2 years agoHello All
Thanks to all of you who have become investors! We appreciate it! While the investment shows $1M achieved on the Start Engine platform, this does not reflect investments which may not clear (ACH and wire transfer) and would be available to other potential investors. If you invest now and you do not make the $1M cutoff (SEC regulations), your money will be refunded (we are contemplating future offerings and will do our best to give any investor who has their money refunded, in this first opportunity, the opportunity to invest in any follow offerings first). Thanks so much for the support! Ron Wilson, CEO and Co-Founder
Thank You! AND there may still be time to invest even though we are showing $1M in investment achieved on the SE platform
over 2 years agoHello All
While the investment shows $1M achieved on the Start Engine platform, this does not reflect investments which may not clear (ACH and wire transfer) and would be available to other potential investors. If you invest now and you do not make the $1M cutoff (SEC regulations), your money will be refunded. Also note that our 5th closing will transpire in conjunction with the ending of this offering termination date of April 28th. Thanks so much for the support! Ron Wilson, CEO and Co-Founder
With just 7 days remaining, we are nearing the maximum raise. Thank you!
over 2 years agoWe are pacing to hit the maximum amount that we can raise under this Offering. We are thrilled with the response and the fact that we now have over 1,500 new HYLETE investors. Have a great weekend and thanks for the support! Ron Wilson, CEO and Co-Founder
Product Development UPDATE: first prototypes of our shoes/inserts have arrived
over 2 years agoWe received the first versions of our HYLETE cross-training shoes yesterday, and we are super excited. There is still some work to do, but the shoes look and feel great and the innovative multiple midsole/insole insert system works better than anticipated. Thanks for you support! Ron Wilson, CEO and Co-founder
9 days left and 350% of Original Investment Goal - Thank You!!
over 2 years agoThanks to all of you who have invested in HYLETE! We are excited about the future and hope that his round of investment spurs the right partnerships and further investment to make the latest vision for physical HYLETE nation community locations a future reality. Here our the latest conceptual renderings. Have a great day! Ron Wilson, CEO and Co-founder
HYLETE Daily Circuit App to Officially Launch April 20th, 2017
over 2 years agoThis Thursday, April 20th, we will officially be launching our HYLETE Daily Circuit App in conjunction with our 2017 Circuit Challenge (for Charity). We had nearly 5,000 participate in last year's charity challenge and hope to grow that number 10X this year. If you haven't done so already, you can download our FREE app at the App Store and Google Play. Thanks for your support! Ron Wilson, CEO and Co-founder.
Only 12 Days left to invest in the HYLETE Equity Offering
over 2 years agoHello All
Thanks to all of you that have become investors or that have committed to become investors in HYLETE. We are thrilled about the support and elated that we have exceeded over 300% of our original investment goal! Thanks again;we sincerely appreciate it! Ron Wilson, CEO and Co-founder
Announcement for the 5th Closing on HYLETE Investments
over 2 years agoPer our offering terms, we will be conducting a 5th closing in as little as 5 business days. If your funds have cleared, you will have up until 48 hours prior to this closing to cancel your investment.
We are excited to have all of you who have invested so far in HYLETE to become owners in the company. As soon as possible after this fifth closing, we will be creating investor accounts (and placing respective store credits) for all investors who are part of this fifth closing.
We anticipate conducting follow-on closing(s), as appropriate, and as such follow-on investors will receive their investor perks shortly after those follow-on closing(s).
Thanks again for your support!
Ron Wilson, CEO and Co-Founder
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