How Investing Works on StartEngine

Discover startups and early-growth companies that are raising capital on StartEngine and learn about the business, from its payment model and customer traction, to market size and the founding team’s experience. If you like what you see, you can become an investor in the business.

Start Your Investment Journey

Types of Investments

This isn’t Kickstarter or Indiegogo. When you invest in companies on StartEngine, you become a partial owner in a business and can buy:


Buy common shares in a company and own a piece of the pie. If the company grows, your piece grows too and could be worth more than when you purchased it.

Convertible Note

Buy debt in a company and earn interest on your investment in the short-term. At some point in the future, that debt may convert into equity.


Buy debt in a company and get paid back with interest over a predetermined time period.

Revenue Share

Make money when the company makes money by earning a percentage of the company’s future revenue.

Support Startup Growth

On StartEngine, companies raise anywhere from tens of thousands to millions of dollars. It’s likely not enough money to reach profitability, but it is enough for them to take the next step of growth. Here’s how you help:

Make an Investment

An early-growth company or startup raises capital on StartEngine. You invest in the business because you see a future where that business is profitable and successful. Congratulations! You now own part of the company.

Green Arrow Pointing Down

Finance Business Operations

The company takes the money they raised from you and the other investors to expand their operations. Maybe they launch their app and acquire their first customers or maybe they open a new store or release a new product line.

Green Arrow Pointing Down

Follow Their Progress

Eventually, the company you invested in will run out of money (as most early startups do), so they raise capital again. This time though, the company has hopefully shown more success at market, so the value of the business goes up, and the value of your investment* goes up with it.

*Making money on your investment takes time, if you do make money at all: investing in early-growth companies is risky, and there are no guarantees of success.

The Investing Process

Investing on StartEngine is easy. If you want to invest in a company on StartEngine, you take the following steps:

Create an Account

Create an account on StartEngine, or login if you already have an account. You can do both here! With an account, you can “heart” campaigns to receive updates about their progress, and you can comment on campaign pages to ask questions directly to the founders.

Step Two

Analyze Deals

Explore and research the companies raising capital on StartEngine. When you find a company you want to invest in, click the green “Invest Now” at the top of their campaign page and enter your personal information, your method of payment, which includes credit card, ACH, and wire, as well as how much you want to invest.

Step Three

Invest in Private Companies

Once you fill out that information, you will sign a subscription agreement and then submit your investment! You will receive a confirmation email immediately after. Once that happens, your money is held in escrow at bank until the company you invested in disburses (or takes) the money you invested. At that point, you will receive another email confirming that you now own the securities you purchased.

Step Four

Watch Your Investments Grow

From your investor dashboard on StartEngine, you will be able to track all of your investments.

Founder's Summit Application