Honeyfund.com, Inc.

Support the People You Love

Honeyfund.com, Inc.

Support the People You Love

Closing in 15 days
Clearwater, FL
Consumer Internet
E-Commerce
Have you ever given a honeymoon contribution as a wedding gift? If so, you probably did it on Honeyfund, the most trusted honeymoon wedding gift registry. Honeyfund is expanding its popular gift platform so couples can receive financial support from friends and family for all of life’s milestones and mishaps -- like buying a home, having a baby, or even an unexpected illness.

$316,328

raised
$1,067,815
previously crowdfunded
628
Investors
$39.3M
Valuation
$1.80
Price per Share
$135.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$3.93M
Offering Max
15
Days Left

$316,328

raised
$1,067,815
previously crowdfunded
628
Investors
$39.3M
Valuation
$1.80
Price per Share
$135.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$3.93M
Offering Max
15
Days Left

Rewards

Get rewarded for investing more into Honeyfund.com, Inc.:

$135+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
Free Honeyfund Elite Account
For couples getting married, get our full Elite suite of design tools, password protection and more. We’ll upgrade your Honeyfund account free of charge.
$500+
Investment
30-min Honeyfund Registry Consult & Bonus Shares
Lower tier perks + Receive a 30-minute consultation with a Honeyfund member success expert. They will help you design your perfect wedding registry (a $99 value). Receive 5% in bonus shares.
$1,000+
Investment
30-min Vacation Consultation & Bonus Shares
Lower tier perks + Receive a 30-minute consultation w/a vacation planning expert. They will help you design your perfect vacation and locate the best available deals to book. Receive 5% in bonus shares.
$2,500+
Investment
Vacation Planning & Bonus Shares
Lower tier perks + Receive a full trip design completed by a vacation planning expert. They will help you design your perfect vacation and locate the best available properties to book (a $199 value). Receive 7% in bonus shares.
$5,000+
Investment
Honeyfund Swag Box & Bonus Shares
Lower tier perks + Receive a box full of Honeyfund goodies: A Honeyfund t-shirt, a Hydro Flask insulated water bottle, and a “popup” style cell phone handle. Receive 10% in bonus shares.
$10,000+
Investment
1 Hour Zoom Business Coaching w/CEO & Bonus Shares
Lower tier perks + Do you have a business idea that you need help growing? Receive one hour of coaching via Zoom with Honeyfund’s CEO and Shark Tank winner Sara Margulis. Receive 15% in bonus shares.
$25,000+
Investment
2 Hour Zoom Business Coaching with CEO
Lower tier perks + Do you have a business idea that you need help growing? Receive two hours of coaching via Zoom with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis.
$50,000+
Investment
4 Hour In-person Business Coaching with CEO
Lower tier perks + Do you have a business idea that you need help growing? Receive four hours of coaching, in-person, with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis. Your choice of location: San Francisco, Los Angeles, or Tampa.

Reasons to Invest

Honeyfund has a solid history of performance -- funding 1.1 million couples, with more than $703 million in gifts from 6.2 million givers since 2006.
Honeyfund led a consumer shift in the $19 billion wedding industry from blenders and dishes to cash and experiences. Now we plan to lead that same shift in the larger $130 billion all occasion gift market.
The company is backed by Kevin O’Leary of Shark Tank, with advisors including the founder of Ureeka/former head of data at Facebook, and the former CMO of Uber.


Revenue and Gross Marketplace Volume (GMV)

As of June 30, 2022...

  • Honeyfund’s YTD 2021 Gross Marketplace Volume (GMV) was $49.25 million, up 209% from 2020.
  • Honeyfund’s aggregate 2021 revenue grew to 417% of 2020 aggregate revenues.
  • Honeyfund's aggregate H1 2022 revenues grew to 257% of H1 2021 revenues. 


100% Growth in Revenue per Member

  • Honeyfund increased revenue per member in Q3 2021 to $28 from $14 in 2019


Market Highlights


Overview


Support the people you love with Honeyfund

More than 1.1 million couples have received support through Honeyfund’s existing online wedding gift registry, which gives couples the opportunity to create a wish list of honeymoon experiences, wedding-related costs, or just receive money from friends and family to support other savings goals. Honeyfunds are simple to set-up and come with 5-star customer support.



As a giver, it’s easy to visit a couple’s honeyfund page, choose a gift, and check out with a credit or debit card. The cash goes directly into the couple’s PayPal or bank account, less a small processing fee.

You can also give a digital gift card from our nearly 200 brand partners, like Target, Bed Bath & Beyond, Amazon.com, Delta, Southwest, Hotels.com, Uber, Disney Fairy Tale Weddings & Honeymoons, Skyhour, Royal Caribbean and many more.

The Problem


People need assistance with their major life events, and they crave experiences over things

In 2005 when the founders were paying for their own wedding, they didn’t have the budget left over for the once-in-a-lifetime honeymoon, and going into debt wasn’t an option. So they created a makeshift honeymoon registry, and their wedding guests loved it, enthusiastically giving more than $5,000 and raving about the idea. With that, Honeyfund was born.


Like the founders, today couples are paying for their own weddings with little budget left over for the honeymoon or life beyond. They care about starting life together without debt, and they simply don’t need nor value the material items on a typical wedding registry. In other words, they crave experiences over things.


With these two universal shifts that we observed in consumer behavior -- couples paying for their own weddings and wishing for experience-based or cash-based gifts more than things --  Honeyfund transformed the wedding gift industry. Now the company sees an opportunity to lead the same shift in life events beyond the wedding. 


Let’s face it: Life for a married couple is costly and unpredictable. There are countless life events to plan for -- baby showers, anniversaries, home purchases, graduations, retirements, health emergencies and deaths in the family to name a few. Close friends and family members want to be there to help with these monumental moments.


COVID-19 placed further financial burden on us all, making it clear that anything can happen when we least expect it. What we care about now isn’t the hustle, bustle and stress of daily life. It’s the people we love. Now more than ever, we all need a place like Honeyfund to stay connected and support each other financially. 

The Solution


A gift that is more than material

We created Honeyfund for everyone who longs for that dream honeymoon experience but doesn’t have the budget and doesn’t want to go into debt. After funding more than 1.1 million couples’ honeymoons with the support of 6.2 million givers, Honeyfund has established itself as a trusted brand in experience and cash-based gifts. And we learned a lot along the way. 

Shortly after starting Honeyfund, couples started asking us if they could have a similar service for other life events. As a result, we’ve funded more than 13,000 baby showers, anniversaries, retirement parties, graduations, hardships and more.

What we learned by hosting these individual events is that the same friends and family came out to support each one. That’s why we’re building a permanent life-long funding platform that doesn’t require separate accounts and campaigns pages, unlike other crowdfunding competitors such as GoFundMe and IndieGoGo. Each personalized honeyfund account can be tailored and transformed to handle any life event, for example what was a wedding gift site can become a baby gift site. 

All the friends and family that contributed to your previous events will be notified if you make a change or post an update to your honeyfund, prompting them to support you again. 


One thing we’ve always heard since launching Honeyfund is, “What a cool idea! I wish I had that when I got married.” With our new life-long funding page, you can have it for anything in your life. If you didn’t use Honeyfund for your wedding -- you can sign up for a baby on the way, a milestone anniversary or birthday, even an unexpected hardship.  Just invite your friends and family to visit, follow your honeyfund site and make a contribution. Your honeyfund account and all your friends and family stay with you through that event and all the others that will inevitably come your way. They’ll never have to worry about missing an important milestone in your life.


Finally, every Honeyfund gift you give or receive will earn a reward, taking more financial pressure off no matter what life throws your way. 

The Market


Evolving in a $130 billion annual gifting market

We have already made our mark in the evolving wedding gift market, which is valued at $19 billion annually (source). Now we are expanding into all-occasion gifting, with a market size approximately seven times larger at $130 billion year-round (source).

We have also capitalized on the fact that the gifting market is essentially a self-powered marketing engine. Everyone that signs up for a Honeyfund wedding registry invites, on average, 150 of their closest friends and family to their page. Each of those relationships potentially leads to additional platform users, contributing to our super low customer acquisition cost. 


Further, donation-based crowdfunding has become more popular with a 2016 report from the Pew Research Center finding that 22% of American adults had contributed to a crowdsourced fundraising project, and most donors (68%) contributed to help someone in need. (source) The fact is, giving feels good. Especially when someone we love is hurting.


Our Traction


More than 1.1 million happy couples and $703 million in gifts given from 6.2 million givers

Since our 2006 launch, we have played host to over 1.1 million couples receiving $703 million in gifts given, from 6.3 million givers. Honeyfund’s innovation in crowdfunding has also been recognized by prominent media outlets and partners. In 2012, Honeyfund was named one of TIME.com’s Top 50 websites.

In 2014, we made an appearance on Shark Tank and ended up with an investor and advisor in Kevin O’ Leary, aka ‘Mr. Wonderful.’


In 2018, Honeyfund launched an exclusive partnership with Target to power honeymoon gifting on Target’s online wedding registry.


In 2021, Honeyfund partnered with Hilton to provide honeymoon registries for guests of the company’s global hotels.

And in response to COVID-19 pandemic in 2020, Honeyfund partnered with Kevin and the Jamaica Tourist Board to provide relief to wedding couples impacted by the global pandemic.

The Business Model


Steady and expanding revenue streams from partners and payment platforms

Honeyfund truly is remarkable when it comes to its business model. Unlike other crowdfunding sites, we do not charge platform fees, which is great for our customers and their friends and family. There’s just a simple processing fee of around 3-4%, deducted from the amount received. There is never any fee to the giver.


Honeyfund earns revenue from the partners that help us facilitate gift payments and gift card fulfillment. For example, the average eGift Card gift of $120 results in about $10 in commissions paid by the gift card brand. And the recipient receives the full amount!

We also work closely with our gift card partners in retail, travel, and other industries. These partnerships drive advertising revenue to the company without resulting in unwanted or disruptive ads on the platform. We simply add value to customers in the form of travel deals, gift card bonuses and more.  We will expand these partnerships with our planned rewards program to grow customer lifetime value while providing savings to our customers.

Finally, even though our core customer acquisition strategy happens at the wedding planning stage, our expanded capabilities will enable acquisition during any life event at the same low customer acquisition cost of about $5 on average.

OUR LEADERSHIP


A dynamic CEO, 23-member team, and superstar advisers

After a winning appearance on Shark Tank, our CEO and co-founder Sara Margulis was propelled into several media and speaking engagements. Her thought leadership in entrepreneurship, women in business and work/life balance has been shared at SXSW, Aspen Ideas, Wedding MBA and the Inc. Womens’ Summit. After fully acquiring the company from her co-founder in 2019, Sara overhauled the product with a fresh site design and improved payment methods, doubling customer engagement in just one year.

Sara is supported by a 23-member team. This includes an agile and extensible technology team, a 5-star customer service team, and an 8-person marketing team.


Finally, Sara’s key advisors include Kevin O’Leary of Shark Tank, David Jakubowski, founder of Ureeka and former head of data at Facebook and former GM of search monetization at Microsoft, and Rebecca Messina, senior advisor at McKinsey & Co. and former CMO of Uber and Beam Suntory.

Why Invest


An exponential gifting industry with 7 million established customers

Our vision for Honeyfund: a closed social network for gifting -- where friends and family support each other through all of life’s milestones, mishaps and monumental moments -- gifts that last a lifetime.


This model is better than a one-off “fund me” type campaign because everyone we know and love is already connected to us on our Honeyfund gifting site. When life happens, simply post an update and Honeyfund notifies your support network. 


Your investment in Honeyfund will power 1) feature and app development to expand the popular gifting platform’s capabilities from wedding to the gift occasions beyond, 2) the development of a rewards system that will keep customers and their friends and family coming back again and again, and 3) marketing to attract customers at all stages of life, as well as re-engage our database of 7 million past couples and givers.

Honeyfund has established itself as a beloved brand in the wedding gifting space because it transformed wedding gifts from “things” to experiences. It has a substantial customer database, a finely-tuned product, and the customer engagement to become the de facto platform for online gift giving for any life event. Don't miss out on this unique opportunity as we expand into a $130 billion market.

partnerships





Quick Insert

In the Press

The Atlantic

When the Happy Couple Registers for Cash

Vogue

Should You Ask Your Friends to Fund Your Honeymoon?

CNBC

This service has helped nearly 800,000 couples raise over $600 million for their honeymoons

The New York Times

Passing on Wedding Gifts, Millennials Prefer Cash

Tech Crunch

Target partners with Honeyfund to add cash gifts to its wedding registry

Travel Agent Central

Hilton, Honeyfund Announce Honeymoon Registry Partnership

ABC News

Moms turn to crowdfunding to pay for maternity leave

The New York Times

The New Registry: Needs Versus Wants

Offering Summary


Company

:

Honeyfund.com, Inc.

Corporate Address

:

2519 N McMullen Booth Rd. STE 510-260, Clearwater, FL 33761

Offering Minimum

:

$9,999.00

Offering Maximum

:

$3,932,184.60

Minimum Investment Amount

(per investor)

:

$135.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,555

Maximum Number of Shares Offered

:

2,184,547

Price per Share

:

$1.80

Pre-Money Valuation

:

$39,328,992.00











Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive 25% bonus shares.

Super Early Bird Bonus

Invest within the first 5 days and receive 15% bonus shares.

Early Bird Bonus

Invest within the first 14 days and receive 10% bonus shares.

Previous Investor

If you invested in Honeyfund's previous StartEngine raise, receive 5% bonus shares.

Amount-Based:

$250 | Free Honeyfund Elite Account

For couples getting married, get our full Elite suite of design tools, password protection, and more. We’ll upgrade your Honeyfund account free of charge (a $39 value).

$500 | 30-min Honeyfund Registry Consultation & Bonus Shares

Lower tier perks + Receive a 30-minute consultation with a Honeyfund member success expert. They will help you design your perfect wedding registry (a $99 value). Receive 5% in bonus shares.

$1,000 | 30-min Vacation Consultation & Bonus Shares

Lower tier perks + Receive a 30-minute consultation with a vacation planning expert. They will help you design your perfect vacation and locate the best available deals to book. They’ll even guide you through designing a Honeyfund page to help fund the trip. Receive 5% in bonus shares. 

$2,500 | Vacation Planning & Bonus Shares

Lower tier perks + Receive a full trip design completed by a vacation planning expert. They will help you design your perfect vacation and locate the best available properties to book (a $199 value). Receive 7% in bonus shares. 

$5,000 | Honeyfund Swag Box & Bonus Shares

Lower tier perks + Receive a box full of Honeyfund goodies: A Honeyfund t-shirt, a Hydro Flask insulated water bottle, and a “popup” style cell phone handle. Receive 10% in bonus shares.

$10,000 | One-hour Zoom Business Coaching with Sara Margulis & Bonus Shares

Lower tier perks + Do you have a business idea that you need help growing? Receive one hour of coaching via Zoom with Honeyfund’s CEO and Shark Tank winner Sara Margulis. Receive 15% in bonus shares.

$25,000 | Two-Hour Zoom Business Coaching with Sara Margulis

Lower tier perks + Do you have a business idea that you need help growing? Receive two hours of coaching via Zoom with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis. 

$50,000 | Four-Hour In-person Business Coaching with Sara Margulis

Lower tier perks + Do you have a business idea that you need help growing? Receive four hours of coaching, in-person, with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis. Your choice of location: San Francisco, CA, Los Angeles, CA, or Tampa, FL. (Transportation not included.)

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Honeyfund.com, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1.80/ share, you will receive own 110 shares for $180. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$2,130,157.00 USD
$1,254,055.00 USD
Cash And Cash Equivalents
$1,547,731.00 USD
$647,162.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$1,526,552.00 USD
$1,225,630.00 USD
Long Term Debt
$682,813.00 USD
$542,145.00 USD
Revenues And Sales
$2,737,468.00 USD
$655,108.00 USD
Costs Of Goods Sold
$1,159,997.00 USD
$103,068.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$404,199.00 USD
-$599,241.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Marketing and PR update from Honeyfund

3 days ago

Dear investors,

Yesterday I introduced you to National Honeymoon Day, coming up on August 14. 

What I didn’t say is that this is just one of our amazing PR strategies to increase awareness of Honeyfund – and more broadly raise the importance of honeymooning and travel in a healthy marriage. 

When we invest in long-term strategies like PR, we see ongoing benefits to core KPIs like increased sign up conversion rates, checkout conversion rates, funds raised per member, etc.  In addition, we’re increasing trust and recognition of the Honeyfund brand ahead of our expansion into life events beyond the wedding.

On the direct marketing front, we have just rolled out a brand new Google Adwords campaign targeting couples looking for a wedding website. This allows us to bring couples into Honeyfund at the beginning of their wedding planning cycle, long before a registry is typically set up. 

Thanks to your investment, these two strategies together serve to expand the Honeyfund customer lifecycle both backward and forward at the same time!

If you haven’t yet invested, please consider investing today! There are just 17 days left. 

Warmly,


Mark Your Calendar: National Honeymoon Day is Aug 14!

4 days ago

Dear investors,

Honeyfund is proud to announce National Honeymoon Day, this month on August 14! We established this national holiday to bring attention to the importance of a honeymoon – and ongoing travel – in a marriage. In fact, a recent study commissioned by Honeyfund shows that couples who both 1) took a honeymoon and 2) continued to travel together are more likely to rate their marital satisfaction as high, compared to couples who didn’t honeymoon and don’t travel.

National Honeymoon Day, six months after Valentine’s day, reminds couples to take a break from the pressures of life, spend time with their partner, have new experiences, and make time for intimacy. 

Do you know a couple who missed out on their honeymoon? Or someone planning a wedding that could use a little honeymoon help? Refer them to Honeyfund today!

Do you believe travel is important in relationships? Invest in Honeyfund’s vision for our couples is to “keep the honeymoon going” with the support of friends and family. 

Warmly,

Thank you for $300k committed this round!

5 days ago

3 WEEKS LEFT TO INVEST IN HONEYFUND

6 days ago

FORBES column profiles Honeyfund CEO

9 days ago

Dear investors and followers,

It was an honor to talk to ForbesWomen columnist Shelley Zalis last week about how we created Honeyfund and how we made the decision to pivot from a passion project to a growing technology company. It’s not every day that founders get the opportunity to stick around for the next phase of growth -- I'm humbled and grateful to get the chance. 

When we were invited to Shark Tank we were a small team of seven employees doing our best to serve hundreds of thousands of customers. I pinch myself to think of how far we've come since then. A team of 25 with more than 1.1 m couples and more than $700 m in giving. And our growth is accelerating, with H1 2022 revenues up 257% over last year! 

I hope you’ll join me in the journey as a Honeyfund investor. There are just 24 days left!

Warmly,



25 days left to invest in Honeyfund

10 days ago

$54k committed in the last week!

11 days ago

Dear investors and followers,

A big shout out to Mr. Wonderful himself for sharing this campaign on social media last week. This raise has gained a lot of momentum thanks in part to his support, with about $54k committed investments in the last week!

When you watch Shark Tank you never really know if the deals come through and what impact the Sharks have. Yet here is Kevin O’Leary continuing to support Honeyfund’s growth. And for good reason! Kevin is earning a great return on his Honeyfund investment.

Are you ready to invest like a Shark? 

Warmly,



Invest now to help us hit $300k!

12 days ago

Dear campaign followers,

We are so close to $300k committed investments in this campaign – will you take a moment to invest now?

Once we hit the $300k milestone, StartEngine will promote the campaign via e-mail, which will help us on our way to the next milestone - $500k! 

There are just 27 days left to invest in this second and final round. Thank you for your partnership.

Warmly,


Notice of Funds Disbursement

12 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeyfund.com, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeyfund.com, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

30 days left to invest in Honeyfund

16 days ago

The case for investing in women

16 days ago

Dear investors, 

I wanted to let you know that your investment is in good hands with Honeyfund, a proud woman-owned and woman-led company. Why does gender matter in business leadership? Watch this quick video from our investor Kevin O’Leary about the returns he gets from women. 


Do you know someone who wants to invest in a woman-owned business? Share this page with them today. 

Haven’t invested yet? Invest now.

Cheers,


H1 2022 Revenue 257% over H1 2021

18 days ago

Dear investors and followers,

I'm writing to share another stellar financial update: Honeyfund’s aggregate H1 2022 revenues grew to 257% of H1 2021 revenues!

This raise is nearing its final month, so be sure to invest now to ride this growth wave with Honeyfund!

Warmly,


A BIG thank you to our investors for $1.31 mil!

19 days ago

Dear investors,

I’d like to personally thank you for your support of Honeyfund's vision to be a place where couples come to make the honeymoon happen and keep the honeymoon going, with the support of friends and family. 

Being in the $19 b wedding gift industry is so much fun! But expanding into the $130 b all-occasion gifting market is truly about our mission: supporting couples throughout their lives. Together with our last Start Engine round, you've committed nearly  $1.31 million to bring this vision to life.

A big thank you to our recent high-dollar investors: Tonya B., Najmul S., Michael P., David S., Aaron G., David W., George K., Kent M., Dane B., Venkata L., Michael C., Kenny P., James C. Humphry N., William P, Franklin A., Tabitha S., Thomas W., Jessica D., Brenda W., Steve R., William D., April D., Michelle M., Connie B., Richard M.!

Want to join the cause? Invest today. This raise will close on August 22, 2022. 

Warmly,


Why Diversity is Good for Business

20 days ago

Dear investors and followers,

You may have noticed that Honeyfund is a champion of diversity in the workplace – from advancing women in leadership positions to speaking up about the importance of diversity and inclusiveness training. 

Why do I care about diversity? The bottom line is this: When women and other under-represented groups hold seats at the leadership table, companies are more profitable. 

Here’s a recent study from McKinsey showing companies in the top quartile for gender diversity on executive teams were 25% more likely to have above-average profitability than companies in the bottom. Ethnic diversity bumps that figure to 36%.


Honeyfund’s leadership team is 71% female. Our entire team is 61% women, 35% nonwhite and 4% transgender. Even still, we are expanding DEI efforts at Honeyfund. Why? Because diversity is demonstrably good for business.  It also happens to be in line with Honeyfund’s values of inclusivity and authenticity, and what our millennial and Gen Z members expect. Finally, lifting up our fellow humans feels good, and is the right thing to do.

We hope you’ll join us in our mission! Invest today.

Warmly,

38 Days Left!

23 days ago

Campaign end date announced: 38 days left!

23 days ago

Dear investors and followers,

We’re excited to announce one more 30-day extension and the official end date of this campaign. We’ll be closing this second round on August 22, 2022. 

Many of you have followed our growth since our first campaign in October of 2020, which closed in August of 2021 at $1.07 million committed investments!

Now we’re aiming for another $1 million or more, and you have the chance to make it happen. But hurry, this second and final campaign closes in just 38 days. 

Invest now.

Warmly,



Notice of Material Change in Offering

23 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Honeyfund.com, Inc. offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date and adding a new team member.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Thank you 2,952 investors for more than $1.3 million!

25 days ago

Dear investors,

I wanted to take moment to thank you for your partnership, your investment dollars and your faith in Honeyfund’s vision to support couples financially as they start out and beyond into their love-filled lives. 

As of today, we’ve received more than $1.3 million in committed investments from nearly 3,000 investors (including our first campaign). 

We are aiming to add another 3,000 investors to our community – will you share this page with a friend now? 

Followers: You can join Honeyfund's investor community now and start us on the path to the next $1.3 million! Invest now

Warmly,


Honeyfund Named Best Overall Honeymoon Registry by Brides.com

26 days ago

Dear investors and followers,

Today we got news that Brides.com has named Honeyfund “Best Overall Honeymoon Registry Site of 2022!”Here’s what they had to say: 



Honeyfund was a pioneer in the honeymoon registry market and now we plan to lead the same consumer shift from household items to experience gifts for the larger $130 billion all-occasion gift market. 

Join us as an investor, today!

Warmly,


Honeyfund Hires VP of Engineering, Dan Testa

27 days ago

Dear investors and campaign followers,

I’m pleased to announce the hiring of Dan Testa, Honeyfund’s VP of Engineering. Dan has an elaborate background as an engineering leader, having successfully scaled teams at startups and launched products at large companies. Dan has experience building products used by hundreds of millions of customers, and has worked across many industries including both business-to-business and consumer-facing. He’s beloved by his former colleagues, managers and team members alike, and we couldn’t be more excited to have him on the team!



Dan will be a key player in delivering the Honeyfund lifelong funding  page, expanding Honeyfund's mission beyond weddings and into the $130 billion all-occasion gifting industry. 

With this hire in place, we’re more confident than ever in our growth. Join us today!


Warmly,


Another Successful Shark Tank Sale!

about 1 month ago

Dear investors, 

I wanted to take a moment to congratulate my friend Anna of Basepaws on her successful acquisition! Basepaws is another Shark Tank company with investment from Kevin O’Leary. 

I met Anna at a retreat for Shark Tank companies hosted by Mr. Wonderful himself. Her idea to conduct DNA testing on cats to find out more about their ancestry was a huge hit!  

When I think back to all the friends I’ve made through the Mr. Wonderful community, I am amazed at how many of them have successfully gone on to sell their companies and I’m excited for that future for Honeyfund. Here are just a few of my friends’ companies that have sold after Shark Tank: 

  • Basepaws

  • Wicked Good Cupcakes

  • Potato Parcel

  • WaiveCar

  • Surprise Ride

This is one of the ways Kevin O’Leary serves his companies as an investor.  You can earn a return on this competitive advantage by investing in Honeyfund today

Warmly,

Invest with Honeyfund in relationships and families

about 1 month ago

Dear investors, 

Honeyfund started as a honeymoon registry, but today our mission is so much more. What we realized is that wedding guests are not only gifting the dream honeymoon when they use Honeyfund, they are investing in that couple's relationship.

And great relationships grow into a loving families.

Therefore, as we expand Honeyfund's capabilities to allow couples to receive support of friends and family beyond the wedding, we are investing in the American family.

And that is a mission that gets us excited to wake up every day.

Want to join our mission? For a limited time, you can join us as an investor in Honeyfund. But don't wait. These shares won't be available to the public forever.

Invest Now

Warmly,



WHAT MAKES A SHARK TANK INVESTOR PAY ATTENTION?

about 1 month ago

Dear investors,

When Honeyfund walked into the Shark Tank, we had already processed more than $200 million in gifts for couples starting out. I remember the moment we revealed that number to the Sharks – boy did they sit up straight and pay attention! 

Today that number is more than $700 million. The best part? Honeyfund is growing faster than before.  

H1 2022 giving volume (H1 = the first half of the year) has increased 64.7% over H1 2021 and 326.1% over H1 2020. So now is a great time for you to invest like a Shark and join us as we expand beyond weddings into the $160 billion all-occasion gift market. 

But hurry, this opportunity is limited. Once this raise closes, the public will no longer be able to invest. 

Invest now. 





JUNE GIVING GREW 21.9% OVER LAST YEAR

about 1 month ago

Happy July to all!

I’m pleased to share Honeyfund’s Monthly Giving Volume was ahead of projections again for June 2022! 2022 is a very strong wedding year and we continue to see giving volume growth – June is up 21.9% over June 2021.  

We’re grateful for your partnership. We count on your investments to continue to grow our support staff, marketing, and tech teams to keep up with modern couples who value honeymoon experiences and cash over traditional wedding gifts.

If you haven’t yet, please invest today and help us hit our next milestone of $300k in this raise.


Warmly,

The Power of Community

about 1 month ago

Dear investors, 

I recently had to pleasure to speak to Lindsay Pinchuck on the Dear FoundHer podcast (episode coming soon!). She's the entrepreneur who founded the Bump Club and Beyond, and sold it to go on to a career supporting other women founders. 

Lindsay's specialty is building community — a powerful tool for any brand. She mentioned how powerful Honeyfund's brand story is — and how authentically we'd built our community. That's not an easy thing to develop! With 16 years of serving couples during the most joyful time of their lives, and providing a super fun experience for their gift-givers, Honeyfund's community is truly special. The power of the Honeyfund "hive" is also evident in this Start Engine raise — more than $1.3 m committed investments including our first raise and this one!

If you haven't already, we invite you to invest today!

Warmly,




REASONS WHY HONEYFUND INVESTORS WERE IN!

about 1 month ago

Dear investors,

Thank you to those of you who answered our call to post comments about why they invested in Honeyfund! Here are some of your answers:


Don’t wait, invest today!


Cheers,

ANNOUNCING HONEYFUND WEDDING WEBSITES!

about 1 month ago

Dear investors,

I’m thrilled to announce the launch of Honeyfund Wedding Websites!

When Honeyfund disrupted the traditional wedding registry in 2006 we did it by simplifying wedding gifting so couples could receive funds toward their dream honeymoon.

Now we're doing the same for wedding websites.

We surveyed, researched, and talked to engaged couples about what they want from a wedding website: a page design that fits their unique style and a site that their friends and family will actually use.

And we know from 16 years in the wedding registry biz that guests want easy access to just three things from a wedding website: when, where and what to give. That's why the Honeyfund Wedding Website is a 1-page wonder that can be set up in minutes even when none of the wedding details are known – and it’s the only wedding website designed primarily for guests and giving.


Couples can select from dozens of templates or even mix-and-match templates to fit their style. The best part: every Honeyfund Wedding Website has a built-in cash contribution tool plus options for honeymoon registry, store registry, custom registry and more. 

Know someone getting married? Send them to the new Honeyfund Wedding Website today. It's totally free. 

This release is Phase 1 of Honeyfund’s lifelong funding page expansion. Next up in Phase 2: more website pages and new design themes for baby, anniversary, and more. 

Haven’t invested yet? Now is the time

Warmly,


WE NEED YOUR HELP – HONEYFUND IS LOOKING FOR MARKETING, SALES AND TECH TALENT!

about 1 month ago

Dear investors and followers,

Honeyfund is growing rapidly, and we could really use your help. We are currently looking to fill several high-profile roles in marketing, design, sales, product and technology. 


We work in a fun, innovative, fast-paced, friendly – and fully remote! – environment. ‪We’re a small agile team of super producers who get stuff done. And we need innovative professionals with a growth mindset and a bias for action to help accelerate our growth.  


Please check out our current job openings on the StartEngine job board today and share with your network!


Warmly,

What can we say, the press loves Honeyfund

about 1 month ago

Happy Friday to our investor community,

In this wedding boom year, it’s no surprise that reporters are frequently mentioning Honeyfund when they write about wedding and honeymoon planning. Last week, Yahoo! and MSN.com featured a story on the “8 Best Ways To Budget for a Honeymoon While Planning a Wedding” which recommended Honeyfund. 



Invest today and help us bring Honeyfund to even more couples!


Warmly,


HONEYFUND REACHES 20K INSTAGRAM FOLLOWERS!

about 2 months ago

Dear investors,


What a milestone! When Honeyfund started toward our goal of 20k Instagram followers before the pandemic, we had fewer than 3,000. I’m so pleased to share we reached our goal! And we did it with methodical attention to authentic engagement, exciting giveaways with partners like Disney and Hilton, valuable content and a lot of patience. 


This is a great example of the value we bring to you as an investor: a commitment to true, meaningful growth; a belief in our mission to help couples get to their honeymoon;  and our vision to “keep the honeymoon going” with the support of friends and family.


Invest today and become part of our march toward 100k Instagram followers!


Warmly,

LIMITED OPPORTUNITY IN $130B GIFTING MARKET

about 2 months ago

Dear soon-to-be-investors,

Honeyfund was created in 2006 to solve a modern problem: after covering the cost of a wedding, there's just not much left for the couple to take a honeymoon. The idea took off and Honeyfund is still the most popular honeymoon registry today.

With more than $1.28 million combined from our sold-out first campaign and this one, Honeyfund is expanding its capabilities so couples can continue to receive gifts from friends and family throughout life's milestones and mishaps – a $130 billion market. 

We strongly believe in our vision to keep the honeymoon going for couples and are committed to providing a platform for people to invest in the American family.

Growth with us by becoming an investor today!

Warmly,


WHY DID YOU INVEST? HELP HONEYFUND REACH $300K

about 2 months ago

Dear investors,

The $300k campaign milestone is close, but we need your help to get there. Can you do me a small favor and post a comment on this page about WHY you invested?  There are more than 2,000  people following this campaign that haven’t yet invested. Your words might just inspire them to join the mission!

Here’s a comment from Tommy S. who has invested multiple times in Honeyfund!

It’s easy to leave a comment, just scroll down below this updates section to find the comments box. 

Warmly,

JAN-MAY ‘22 GIVING VOLUME GREW 83% YOY

about 2 months ago

Dear Honeyfund investors,

As we close the books on May, we’re excited to share our giving volume continues to show strong growth over last year. January to May giving volume exceeded $20m in 2022, up 83% over last year. 


Thank you for being part of our growth!

Warmly,


PRODUCT UPDATE: PHASE 1 LIFELONG FUNDING PAGE

about 2 months ago

Dear investors,

Thanks to you, Honeyfund is in the final stages of phase-one development of the life-long funding page – official launch announcement coming soon! It all starts with Honeyfund’s new 1-page Wedding Website. 

Here’s a sneak peek:


With this first rollout, Honeyfund couples are getting fresh page designs and new features built for wedding guests – information about when and where to attend the wedding, and what to give. In fact, there are five options for gifting!  Couples can choose from open-ended contributions, honeymoon registry, custom cash registry, store registries and gift cards. 


In subsequent phases we’ll introduce beyond-the-wedding design themes like baby, anniversary and birthday – and features like baby registry – that will help couples keep the honeymoon going, with the support of their friends and family. 

Followers, will you invest now and be part of the journey with us?

Warmly,



5-STAR REVIEWS FOR HONEYFUND - INVEST NOW

about 2 months ago

Dear followers of this campaign,

This morning I started my Monday e-mail review with a message from our Google storefront letting me know we had 8 recent reviews -- all five stars!


Here are some of the comments:

Honeyfund has been making honeymoon registries easy since 2006. Our customers count on us, and you can too. 

Invest today

Warmly,

Disclaimer: These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeyfund.com, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeyfund.com, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

HONEYFUND’S MAY 22 REVENUE DOUBLED YOY - INVEST NOW

about 2 months ago

Dear investors and followers,

I’ll keep this short and sweet:  Honeyfund is a rare unicorn of an investment opportunity. Here’s why:

  1. May 2022 financials are in, and Honeyfund’s revenue doubled over May of last year. 

  2. Honeyfund gross profit tripled from 2020 to 2021. (First round investors: high five!)

  3. 2022 weddings are going strong despite omicron and recession. 

  4. Hundreds of applicants are pouring in for our fully remote jobs in tech, marketing, and member success. 

Join us now and your investment dollars will immediately become part of this growth.

Warmly,


HONEYFUND HIRING THOSE AFFECTED BY TECH LAYOFFS

2 months ago

Dear investors and followers,

I’ve come across two stories this morning about the wave of tech layoffs impacting workers. I feel proud that Honeyfund is the type of company that does something good for people in tough economic times. Last week I shared how our business grew through the last recession – it makes sense couples need cash when they are financially strapped.

What I didn’t share is that we are here for the tech workers, too, not just to help with funds from friends and family, but as their next employer. We have two key tech openings (Product Onwer, VP of Engineering) and would love your help sharing them on LinkedIn in case you know anyone impacted by layoffs. 

Finally, we’re here for you as an investment opportunity that is growing during the wider downturn. Join us by investing today!

Warmly,

ENTER FOR A CHANCE TO WIN A MEXICO HONEYMOON TRIP!

2 months ago

Dear investors and followers,

You’re cordially invited to enter the second annual Take the Honey and Run sweepstakes! 

Honeyfund and Hilton have partnered for the second year in a row to take the honeymoon experience to the next level! In celebration of our continued adventure together, we’re offering a chance to win a 6-night stay for two at the luxe, brand new Conrad Tulum Riviera Maya in an ocean-view guest room, two (2) 30 minute Spa Massages, plus breakfast and dinner included. Enter to Take the Honey and Run here. Entries close 8/31/22.

Warmly,


JOIN HONEYFUND'S MISSION TO KEEP THE HONEYMOON GOING

2 months ago

Dear investors and followers,

Every year as summer approaches I find myself reflecting on Honeyfund's impact: Sweet, honeymoon memories for more than 1.1 million couples. Today, we strive to help couples keep those romantic moments alive in everyday life.

You can help us realize our vision of a life-long funding page that keeps the honeymoon going, whatever life brings.

Ready to be part of the mission? INVEST TODAY.

 

Warmly,


 

Ps. Follow @Honeyfund on Instagram for a chance to enter our upcoming honeymoon-trip sweepstakes, going live tomorrow! Anyone can enter, because travel is for everyone. :)

MAY 2022 GIVING VOLUME UP 49.7% YOY

2 months ago

Dear investors and followers:

May 2022 giving volume is up 49.7% over last year. This tracks right with our growth projections! And it's great evidence that the recession hasn't slowed down wedding gifts.

If you haven't yet, please invest today. Your funds will help us grow our development team so we can release life-long funding capabilities and further grow our giving volume beyond weddings and into subsequent life events for our couples. Thank you for your faith in us!

Warmly,


See Honeyfund ads on connected TV

2 months ago

Dear investors and followers,

Honeyfund has launched ads on connected TV, so potential investors can find us when streaming their favorite programs on smart TVs and devices. Here's how it looks:


Will you invest now or share this campaign with a friend today? 


Warmly,

Note: Kevin O'Leary is an investor and strategic advisor in Honeyfund, and a paid spokesperson for Start Engine, which owns the funding portal hosting this offering. Kevin’s investment was made independently of StartEngine and does not constitute an endorsement of Honeyfund by StartEngine or Kevin O'Leary in his role as a strategic advisor for StartEngine. Furthermore, this ad does not represent a guarantee of future success or financial performance by StartEngine or Kevin O’Leary. Kevin O’Leary’s investment was made through a different offering and on differing terms from this offering.


Honeyfund Jan-Apr 2022 COGS down as a % of revenues

2 months ago

Dear investors and followers,

Back in March, I shared that 2022 Jan-April gross profit was up 7.3x over the same period in 2021. What I didn’t share was the story of Honeyfund’s Cost of Goods Sold. In 2021, COGS ate up a higher % of revenues at about 43.4% for the year.  For Jan to April of this year, COGS are down to just 27.3% of revenues. This has been a heroic effort on the part of the product and finance teams. Since payment processing makes up most of our COGS, we’re excited to see that number go down even more as we continue payments optimizations with our partners. 

The important thing to know is that we have teams watching all parts of the business, from revenues to expenses to COGS, to execute on the value we return to you, our investors. 

If you haven’t yet, invest now. This offering won’t be available indefinitely. 

Warmly,


Honeyfund signup and gifting grew 2x during 2008-2009 recession

2 months ago

Dear investors and followers,

I’ve been reading a lot about how companies are bracing for this economic downturn. I wanted you to know that Honeyfund is bracing for growth. The 2008-2009 recession saw Honeyfund signups and gifting volume doubling every year. 

It makes sense that during tougher economic times couples are wanting and needing some extra cash, and that’s exactly what Honeyfund offers them. What other website can you sign up for and walk away with a few thousand dollars for your future? 

Invest today and be part of our mission to help couples through the happiest time in their lives, regardless of the economic circumstances. 

Warmly,




Honeyfund is the future of gifting in a $130 b industry

2 months ago

Dear investors and followers,

Honeyfund makes honeymoons happen with cash wedding gifts from friends and family. Soon, we'll be enabling cash and experience-based gifting for all of life's occasions.

Join us as an investor today!

Warmly,



Kevin O'Leary is an investor and strategic advisor in Honeyfund, and a paid spokesperson for Start Engine, which owns the funding portal hosting this offering. Kevin’s investment was made independently of StartEngine and does not constitute an endorsement of Honeyfund by StartEngine or Kevin O'Leary in his role as a strategic advisor for StartEngine. Furthermore, this ad does not represent a guarantee of future success or financial performance by StartEngine or Kevin O’Leary. Kevin O’Leary’s investment was made through a different offering and on differing terms from this offering.

2022 Advertising Sales Revenue is 5.9x YoY

3 months ago

Dear investors and followers,

More great news regarding Honefyund’s 2022 revenues – Jan to April advertising sales revenue is 3.3x 2019’s levels (pre-pandemic) and 5.9x the same period last year. With an additional $250k currently in the pipeline and new opportunities coming in weekly, we’re on track to generate $500k in advertising sales in 2022. 

Travel and retail companies rely on Honeyfund to connect them with couples in the biggest buying period of their lives.  Our couples are spending on weddings ($60 b per year), honeymoons ($13 b per year), and first-time home purchases ($561 b per year) – so it’s no wonder the companies in these industries are excited to work with us. 

Invest today and help us expand our advertising sales team and grow this revenue further. 

Warmly,

Sources:

Wedding industry 

Honeymoon industry

First time home buyers


Notice of Material Change in Offering

3 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Honeyfund.com, Inc. offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

CAMPAIGN EXTENDED 60 DAYS

3 months ago

Dear investors and followers, 

After hitting the $200k committed investments milestone, and careful consideration of the Honeyfund team, we’ve decided to extend this campaign by 60 days. This decision was based on two primary factors; 1) feedback from our investor survey that our campaign followers need more time to complete an investment and 2) success in reaching new audiences of active investors. This campaign now has some great momentum going – will you share this page with a friend today?

And if you haven't yet, please invest now.

Warmly,


THANK YOU FOR $200K COMMITTED INVESTMENTS! TIME TO DOUBLE DOWN ON HONEYFUND

3 months ago

Dear investors and followers,

I’m so pleased to announce we’ve crossed $200k committed investments in this round, for a total of $1.27 million committed investments via Start Engine! 

To the 2,820+ investors who made this happen, thank you. Will you double down today and help us reach $300k in this round? 

Warmly,

GIVING VOLUME PACING 16.9% AHEAD OF PROJECTIONS

3 months ago

Dear investors and followers,

Some new data in: January to April 2022 giving volume is pacing 16.9% ahead of projections, meaning Honeyfund is set up to have an even better year than expected. Our Jan-May 2022 weddings per month total is 8% ahead of projections, so we can expect this trend to continue. 

Source: Honeyfund internal data

With your investment, we will expand customer acquisition and staffing to continue the growth. 

Join us today!

Warmly,


Welcome to Honeyfund’s new Chief of Staff

3 months ago

Dear investors and followers,

I’m very excited to introduce you to Honeyfund’s new Chief of Staff, Gabriele Pietz-Vogel. Gabriele is a career executive administrator coming from a variety of industries including finance, insurance, pharmaceutical, and foreign service. I call her Honeyfund’s “secret weapon” because she brings a wealth of experience organizing executive work in high-level companies that will keep our leadership team laser-focused, acting as an accelerator for Honeyfund’s growth. 

Gabriele is already a part of the Honeyfund family — she had a honeyfund in 2006 for her honeymoon to Bora Bora AND she is an investor in this campaign.

If you haven’t yet, today’s a great day to invest in the future of gifting.

Warmly,



Honeyfund's Television Commercials LIVE on CNN, CNBC

3 months ago

Dear investors and followers,

Great news: Honeyfund is back on TV! Check out our national TV Ads, featuring Kevin O'Leary and Honeyfund's Start Engine campaign on cable channels like CNN and CNBC. If you're a market-day news lover, we hope to see you there!

Don't forget to share our open jobs with your networks, and as always, we welcome your investment.

Cheers,


Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeyfund.com, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeyfund.com, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

THE HEART OF HONEYFUND

3 months ago

Dear investors and followers,

I recently had the pleasure of sitting down with a beloved wedding industry influencer, Jamie Wolfer. Jamie and I share the philosophy that your wedding shouldn’t break the bank and that love should last a lifetime.  If you want an in-depth look at what Honeyfund is all about, how we’re helping couples, and why we do what we do, I invite you to watch. 

As always, we welcome you to invest today. 

Warmly,


INVESTORS SHARE WHY THEY CHOSE HONEYFUND

3 months ago

Dear investors and followers,

As promised, I’m sharing the results of Honeyfund’s recent investor survey. The survey received 15 responses, 73% from those who had already invested. Here is a summary of the reasons investors gave for why they chose to put their hard-earned dollars behind Honeyfund: 

  • Good potential for growth (“I believe I can realize  at least 40% ROI”)

  • Belief and trust in the company  (“I used your service” “Kevin O’Leary backs it”)

  • The company excites me (“Great idea - Wish I knew about it when I got married!”)

Additionally, 72.7% of  investors did so on the first or second visit to the campaign page:


Thank you for your faith in Honeyfund, myself and Kevin to put your funds to good use. We are working hard to generate a return for you!

If you haven't already, here's a link to invest now.

Warmly,


HIRING UPDATE: HONEYFUND ADDS MEMBER SUCCESS, TECH, MARKETING AND ADMIN STAFF

3 months ago

Dear investors -- this update is for you!

I'm pleased to announce Honeyfund has recently brought on seven new teammates thanks to your support of our growth. These roles include three software developers, a graphic designer, two member-success reps, and a chief of staff. 

Our new teammates tell us they are so proud to work at a company that champions diversity and inclusivity, and cares about supporting couples throughout their married lives.

We are still actively seeking a VP of Tech, a scrum team Product Owner, a Growth Marketer and a B2B Sales Funnel Manager. Will you please spread the word? 


Warmly,


2022 YTD YOY GIVING VOLUME DOUBLED!

3 months ago

Dear friends of Honeyfund,

Yesterday I shared that 2022 Q1 Revenues increased 282% over the same period in 2021. Today I’m happy to share Honeyfund’s 2022 YTD (to April 30) giving volume has doubled over last year. A doubling of gifts flowing through the platform, and a near tripling of revenue, make this the perfect time to invest.


Help us hit $200k TODAY!

Warmly,


CLOSING SOON: 2022 Q1 REVENUES UP 282% YEAR OVER YEAR

3 months ago

Dear investors and followers,

Earlier this week I shared the results of 2021 growth over 2020. Today I’m happy to report that 2022’s Q1 revenues show a +282% increase over the same period in 2021. This increase reflects our continued work optimizing revenue from cash gifts as well as the boom in weddings. 

Investors in Honeyfund’s first Start Engine round enjoyed seeing Honeyfund’s valuation double to this round. Now you have the opportunity to grow with us too!

But you must invest today. There are only 18 days remaining.

Warmly,


CLOSING SOON: HONEYFUND CEO QUOTED IN FORBES

3 months ago

Dear investors and followers,

In case you missed it, wedding season is in full swing and 2022 is the biggest wedding year since the 1980s. Maybe that's why this Forbes piece, quoting myself as Honeyfund's CEO, received an estimated 65,400 views! 

11 Timeless Wedding Gifts And How To Pick One They’ll Cherish Forever, According To Wedding Planners

We invite you to invest in a company at the forefront of the $19 billion wedding gift industry. There are only 19 days remaining.


CLOSING SOON: 417.8% YOY GROWTH IN REVENUES

3 months ago

Dear investors and followers,

Honeyfund's 2021 Annual Report is now available. We are excited to share that Honeyfund's aggregate 2021 revenues were up 417.8% from 2020. This increase was due to optimizations related to cash-gifting via Honeyfund's integration with Stripe, and the return to weddings after Covid-19. 

I invite you to review the report and post questions in the comments on this page, I'll answer quickly.

If you're interested in joining our growth path, please invest today . There are only 20 days remaining.

Warmly,

Sara

24 DAYS LEFT: INVEST IN HONEYFUND ALONGSIDE KEVIN O'LEARY OF SHARK TANK

3 months ago

Dear investors and campaign followers,

When I walked into the Shark Tank, Honeyfund had processed more than $200 million in giving. That made the investors on ABC's hit show sit up and pay attention!

Now Honeyfund's all-time giving volume is more than $700 million. ABC Shark Tank's 'Mr. Wonderful,' Kevin O'Leary, invested on the spot, and its' been a win for him. Now you can invest alongside him

But don’t wait, Honeyfund’s shares won’t be available to the public for much longer. This campaign ends in 24 days. 

Warmly,


Image courtesy ABC

Honeyfund Shark Tank Season 6




CLOSING SOON: INVEST IN HONEYFUND AND THE $12 B HONEYMOON INDUSTRY

3 months ago

Dear investors and followers,

I recently gave a podcast interview all about honeymoon destinations, why we take honeymoons, and where to start with planning one. Honeymoons are big business, estimated at $12 billion annually (source: Wikipedia). Honeyfund plays in this industry. Here's how: The gift money couples receive through the Honeyfund platform is largely spent on honeymoons ($49.25 million last year). We participate in that spend through advertising partnerships with global hotel companies, individual resorts, online booking sites, airlines, and other travel providers. One example is Honeyfund’s Honeymoon Resort Directory.

Even more travel dollars are spent by guests traveling to attend the wedding. Honeyfund monetizes this spend via links to recommended hotels that couples post to their registry pages. I've spent the last seven years forming affiliate advertising partnerships with every major hotel chain so we can do this.

You can invest in Honeyfund today and share in this travel spend with us. But be sure to invest now, there are just 25 days left.

Warmly,




Closing Soon: Why Kevin O’Leary Invests in Women and You Should Too

3 months ago

Dear investors and followers,

A few years ago our Shark Tank investor and advisor Kevin O’Leary noticed that all his returns were coming from women-led companies. Here’s a great piece from CNBC exploring why that might be, featuring my interview on Squawk Box. 

There are just 26 days left to invest in Honeyfund alongside ‘Mr. Wonderful.’  Women-led companies like Honeyfund are working for him – we’re excited to work for you too!

Cheers,





What's the return on investment? How do Start Engine exits work?

3 months ago


Dear investors and followers,

Honeyfund's Start Engine investors frequently ask how they will receive a return on their investment. Investors in private companies naturally want to sell their investment after a period of growth. I'm happy to share that I'm looking forward to that future for Honeyfund as well! That's why we're all here.

So how do we plan to accomplish this return?

Honeyfund has multiple growth strategies in place including 1) continuing our flagship honeymoon registry business in the growing wedding gifting market, 2) growing our wedding gifting capabilities within the wedding gifting market($19 billion/year) by improving our product and attracting a higher percentage of any given year's available wedding planning couples, and 3) expanding to new gifting markets like baby, birthdays, anniversaries, and hardships -- a $130 billion market -- and a natural extension of our consumer's lifecycle.

As Honeyfund grows, we will be open to exit opportunities that will provide a return to our investors including IPO and private acquisition. I look forward to discovering those together!

Thank you for your trust in me as the company's CEO -- and my team -- as we work hard to create a return for you.

Warmly,

THANK YOU TO OUR TOP INVESTORS!

3 months ago

Dear investors and followers,

Thank you ALL for your support of Honeyfund’s vision for the future of gifting! We’ve received more than $1.2 million in committed investments (together with our last raise) and we’re aiming for $2 million total in the next 30 days. 


Special thanks to these recent investors for your generosity! Gabriele P., Marisa B., John S., Erez P., Joanna A., Gerald T. and Daniel B.

Warmly,


CLOSING SOON: INVEST IN THE GROWING WEDDING INDUSTRY

4 months ago

Dear investors and followers,

As consumers continue to wrestle with inflation and international conflict, Honeyfund is here to help couples who need funds to make their dream wedding and honeymoon happen. Honeyfund grew during the 2008 economic downturn and throughout the recovery (see site traffic chart below). This new economic downturn is another chance for us to be there for couples who need support, and for you to grow with Honeyfund.

If you haven’t yet, please invest today. There are just 31 days left, and you can start with as little as $135. 

Warmly,


SOURCE: Honeyfund’s Google Analytics - Growth of Site Users 2008-2015


FINAL MONTH: I’D LOVE TO HEAR FROM YOU

4 months ago

Dear investors and followers, 

Would you take a moment to answer  few questions for me? I’d consider it a personal favor to know more about what you think of this investment opportunity with a quick anonymous survey. The results will be made available in a future update. 

Thank you!

NEARING FINAL MONTH: HONEYFUND FEATURED IN USA TODAY

4 months ago

Dear investors and followers,

I'd like to invite you to read my recent interview with USA Today about wedding gifting. As you know Honeyfund revolutionized wedding gifting with its popular honeymoon registry that turns wedding gifts into cash to fund a dream honeymoon! This 16 years of expertise lends itself well to media coverage. 

Now, we’re working to revolutionize the $130 billion all occasion gift market in the same way. I can see the headlines now.  Invest today, there are just 33 days left. 

Warmly,



Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeyfund.com, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeyfund.com, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

35 DAYS LEFT: THANK YOU INVESTORS!

4 months ago

Dear investors and followers,

Today we crossed 300 committed investors in this round, bringing us to a total of more than 2725 committed investors and $1.2 million in committed investments (including our last round). And it's all for Honeyfund's vision of the future of giving — a platform where the good wishes of friends and family become cash to support the couple throughout their lives.

If you haven't yet, please invest today! There are just 35 days left.

Warmly,




38 DAYS LEFT TO INVEST IN HONEYFUND

4 months ago


There are just over 30 days left to invest in Honeyfund's second and final StartEngine round. 

INVEST NOW.

Kevin O’Leary is an investor in Honeyfund.  Kevin’s investment was made independently of StartEngine and does not constitute an endorsement of HoneyFund by StartEngine or Kevin O'Leary in his role as a strategic advisor for StartEngine. Furthermore, this ad does not represent a guarantee of future success or financial performance by StartEngine or Kevin O’Leary. Kevin O’Leary’s investment was made through a different offering and on differing terms from this offering.



40 DAYS REMAINING TO GROW WITH THE $19 BIL. WEDDING GIFT INDUSTRY

4 months ago

*Source: Honeyfund's internal records. January and February GROSS PROFIT has grown 7.3 times over 2021 + January and February SIGN UPS are up 50% YoY

45 DAYS LEFT: INVEST IN $130 BIL. GIFTING INDUSTRY

4 months ago

Dear investors and followers,

More than 2,700 of you have gone "in" on our genius idea to turn gifts into cash for all of life's experiences -- from the honeymoon to birthdays, anniversaries, hardships, and beyond.


Investors, can you double down to get us to the $200k milestone?  Followers, will you invest today? There are just 45 days left to invest in our second and final Start Engine round.

Warmly,


INVEST NOW: 7.3X GROSS PROFIT, 50% YoY SIGNUP GROWTH

4 months ago

Dear investors and followers,

ICYMI, Honeyfund has some amazing year-over-year growth in the first two months of the year. 

  • January and February GROSS PROFIT has grown 7.3 times over 2021
  • January and February SIGN UPS are up 50% YoY

And this is just in the wedding space! 

Invest today and your dollars will help us accelerate product enhancements that will enable gifting for all of life's occasions -- leapfrogging Honeyfund into an even bigger growth opportunity -- the  $130 bil. all-occasion gifting market. 

Please don't wait. INVEST NOW.

Warmly,


JOIN OUR JOURNEY OF REVOLUTIONIZING THE $130 BIL. GIFTING MARKET

4 months ago

Dear campaign followers,

In 2006 Honeyfund changed the face of the wedding gift industry by popularizing the gift of experiences over things. Now an estimated 25% of wedding couples register for cash gifts of some kind — from honeymoons to home down payments. Honeyfund continues to grow in popularity among wedding couples with more than $700 mil. gifted through the platform. But now we're expanding to keep those experiences and cash gifts coming for all of life's occasions — a $130 bil. market. 

Join us today!

7.3X GROWTH IN YEAR-OVER-YEAR GROSS PROFIT

4 months ago

Dear investors and followers,

This week I was elated to share with my team that Covid-19  is far behind us, and we are in full-on growth mode. January and February GROSS PROFIT has grown 7.3 times over 2021. Even with investment in hiring and product development, we turned a profit in these two months, something that is not typical in the slow winter months of the annual wedding cycle. We are excited for this wedding-fueled growth and even more confident that our upcoming life-long funding capability will be a gamechanger for company revenues and the gifting industry. Thank you for your investment and your belief in our vision!


Warmly,


SHARK TANK-WINNING CASH GIFTING PLATFORM TAKES ON THE $130 BIL. GIFTING MARKET

4 months ago

An insider's view of the entrepreneurial journey

4 months ago

Dear investors and followers, 

What's it like to start a fun website on your couch and then have it turn into something BIG?  You can imagine a lot of emotions are part of the journey! Listen to my recent podcast interview with the Wedding MBA Podcast, where I talk about my experience, how emotions shape a business, and what I tell other entrepreneurs on this journey.

Then join me as an investor, and be part of Honeyfund's evolution in the $130 b gifting industry. 

Warmly,



Thanks for nearly $1.19 million!

5 months ago

Dear investors,

Just a huge THANK YOU for your support of Honeyfund's vision to be a place where couples come to make the honeymoon happen and keep the honeymoon going, with the support of friends and family. Being in the $19 b wedding gift industry is so rewarding, and expanding into the $130 b all-occasion gifting market to help our couples feel celebrated throughout their lives is even more exciting!

Together with our last Start Engine round, you've invested nearly $1.19 million to bring this vision to life.

A big thank you to our biggest investors in this round so far: Douglas U., Nisheet P., Wesner R., Percy D., Dave V., Lindsay B., Olufunke I.,  Maria K., Marie C., James C., Thomas M., James S., Kai T., Michael R., Stefan B., Paul F., Michael P., Corey M., Christian R., Stephanie W.,  Cherron H., Brian A., Christopher Z., Prabagaran S., Wilfred C., Jerry F.,  Douglas B., and Matthew P.!

Warmly,


P.s. If you're reading this and haven't done so yet, invest today and tell a friend!


Why is Honeyfund so magical? See Honeyfund on 'Daytime' Friday March 25

5 months ago

Dear investors and followers,

For those of you who haven't had the opportunity to start your own Honeyfund or give a Honeyfund gift, I wanted to share this video made by a real Honeyfund couple. It perfectly explains the magic of Honeyfund!

If you haven't already, we invite you to join us as an investor as we expand from the wedding gift to the magical moments beyond the big day -- and keep the honeymoon going for millions of couples!

If you've already invested, will you share this page with a friend

Finally, catch us on the syndicated morning show Daytime, don't miss the segment Friday morning, March 25! 

Cheers,



HAPPY SWEET 16 TO HONEYFUND!

5 months ago

Dear investors and followers,

Today is Honeyfund's 16th birthday! All that time, we've heard the same words over and over, "I wish I had Honeyfund when I got married." As you know, Honeyfund won't be for just weddings when we're done with our new product enhancements. We're moving into the $130 billion all-occasion gifting marketing with the same enthusiasm we had when we launched Honeyfund for honeymooners in 2006. We can't wait to help them keep the honeymoon going with the support of friends and family.

Invest today in the next 16 years!

Warmly,

More than just money for the honeymoon

5 months ago

Dear investors and followers,
The more than 1.1 million couples who have used Honeyfund for their honeymoon registry have taught us something — today's couples are smart with their money. 

The average wedding cost of $35,000 just isn't doable for most couples. That's why we've created Honeyfund's 1-Page Wedding Plan, an easy-to-use budget planner that helps couples think about their wedding funds in a realistic way, and encourages them to plan for the financial dreams of the marriage beyond the wedding. 

The plan is free for everyone at www.honeyfund.com/WeddingPlanning. And we can't wait to support them through their next life event. Invest today!


Warmly,


Help us get to our next milestone of $200k!

5 months ago

Dear investors and followers, 

We're making progress toward the $200k mark but we need your help. Will you join the raise today

If you invest now we'll use the funds to add staff to our product team — accelerating the launch of the life-long funding features. 



Many thanks! 

Wedding couples need Honeyfund - tell a friend

5 months ago

Dear Honeyfund Investors ,

Do you want to be a hero to your friends and family AND help your investment portfolio? 

Tell a friend about Honeyfund! 

2022 is set to be the biggest year for weddings in 4 decades, so chances are you know someone who could use some extra money for a wedding or honeymoon. 

They can sign up at Honeyfund.com.

Many thanks 🙏 

 


Honeyfund is a lifeline for couples in a challenging economy

5 months ago

Dear investors and followers,

We're feeling for the millions of couples planning a wedding this year with inflation up and the stock market down. Honeyfund is here to help them receive some extra cash to take the edge off their wedding budget and start life out on good financial footing.

But the financial challenges facing couples today won't end when the wedding is over. This is why our work to expand the platform's capabilities beyond the wedding is so important.

Invest today so couples can continue to receive support from friends and family throughout every economic up and down they will face.

Warmly,


Taking aim at a $130B industry

5 months ago

I wanted to take a moment to share my personal story and how Honeyfund came to be. Honeyfund started in 2006 when my fiance and I, like many couples, lived in a one-bedroom apartment that was already fully furnished. After paying for our own wedding, we didn’t have a honeymoon budget. So, we created a simple wish list of honeymoon costs like airfare, resort nights, excursions, and romantic meals. Our wedding guests blew our minds with their generous donations to our dream honeymoon in Fiji (totaling more than $5,000!) and enthusiastically raved about the idea. A year later, Honeyfund was born for other couples like us to prioritize the honeymoon of their dreams over sheets and towels.

Honeyfund truly led a consumer shift in the $19 billion wedding industry from blenders and dishes to cash and experiences. Now we plan to lead that same shift in the larger $130 billion all-occasion gift market.
We need your investment now to help us expand our popular gifting platform so couples can continue to receive support from friends and family throughout the adventures of married life – from milestones to mishaps. Invest today to help support couples throughout their life journey.

Warmly,

Congratulations to our friends and fellow Shark Tank alumns

5 months ago

Dear investors and followers, 

If you are a long-time Shark Tank fan like us, you probably remember Wicked Good Cupcakes from Season 4. Kevin O’Leary invested in the mother-daughter company that ships the MOST delicious cupcakes in jars around the world. They are dear friends and we've supported each other throughout our entrepreneurial journeys. That’s why we wanted to take a moment to wish Wicked Good Cupcakes a heartfelt congratulations on their recent acquisition by Hickory Farms — from all of us at Honeyfund! 




Having friends like these is one of the benefits of being a Shark Tank company and working with Kevin O'Leary. We’re in very good company, and we want you to join the family! Invest today.

Warmly, 


Honeyfund featured on travel site, TripSavvy

5 months ago

While Honeyfund is in development on the life-long gifting page, we continue to strive for excellence in making the honeymoon dream come true. And so travel site TripSavvy.com recently turned to Honeyfund to provide our expert insights into the trends we're seeing. 

I told the folks at TripSavvy that “The Caribbean is definitely on the calendar this year, Hawaii is back, and Europe is still a little restricted but you have to time it just right...People just want to get outside, be somewhere beautiful, and relax.” 

Read more about the trends we're seeing in honeymoon travel this year. And join us as an investor as we continue to help honeymooners make their dreams a reality.

Warmly,


Engagement season is almost over, fund our research

5 months ago

Dear investors and followers,

Our new VP of Marketing, Erin, is researching what makes our most successful customers tick, as well as any pain points that are blocking success. We want every couple who signs up for Honeyfund to receive contributions to their honeymoon fund or cash registry so they can fulfill their dreams, so we're committed to learning as much as we can. 

This research will also be the foundation of our marketing strategy moving forward -- guiding messaging, targeting, and product decisions.

If 200 of you invest today, we'll be able to accelerate this research and acquire more customers from 2022's wedding boom. But time is of the essence as we enter the last month of engagement season. Can you invest now? 

Warmly,

Continuing on our trajectory — Signups are up 50% YoY

5 months ago

Dear investors and followers,

We just closed out February, and the data is in. We continue to see a 50% increase in signups year over year.

Invest now to help us serve this rush of new business and continue progress on the life-long funding page. Please help us reach our next fundraising milestone — $200k!


Warmly,

Join more than 200 investors to help us reach $200k during the week of 2/22/22

5 months ago

Dear investors and followers,

On 2/22/22 Tuesday, I couldn't help but notice that more than 200 Start Engine investors have already joined this round, supporting Honeyfund's mission to keep the honeymoon going for millions of couples through the support of friends and family.

Special thanks to these recent investors for your generous support: Perry D., Dave V., Lindsay B., Maria K., Marie C., James C., Thomas M., and James S. Thank you, thank you!

Join them and help us reach $200k. Invest in Honeyfund today.


Warmly,


We're giving away a $1,500 Airbnb Gift Card!

6 months ago

We love a good giveaway. That's why Honeyfund is giving a $1,500 Airbnb gift card to one lucky couple. We're calling it the Honeymoon Escape Sweepstakes.

Follow the fun on Honeyfund's Instagram (@honeyfund). The Honeymoon Escape sweeps ends 3/31/22, and anyone with a yearning for love and travel can enter to win!


This promotion is one way we generate new members on the Honeyfund platform. Invest in Honeyfund today to help us continue to develop fun marketing campaigns like the Honeymoon Escape Sweeps.

Warmly,



Kevin O'Leary on why he invested

6 months ago

Dear investors and followers, 

When Honeyfund appeared on Shark Tank, Mr. Wonderful invested on the spot. He understood the incredible power of the $19 billion wedding gift industry. Now, as Honeyfund expands into the $130 billion all-occasion gift market, you have the opportunity to invest as well. Invest in the future of Honeyfund today



Warmly,

The market is down, but weddings are up

6 months ago

Dear investors and followers, 

What a time we are living in. Stocks are down. Crypto is down. Inflation is up. It's enough to make your head spin. Here's the NASDAQ Composite Index (source: Marketwatch) from the last 3 months: 


But weddings are on the rise! 

After so many couples postponed their weddings in 2020 and 2021 (aka the big crater you see above), the wedding industry is now busier than it has been in decades. There will be an estimated 2.5 million weddings in 2022 — the most in the U.S. since 1984. 

Invest in Honeyfund today and be part of something that's trending up in this volatile time. I'm excited to partner with you!

Warmly,


Honeyfund is hiring in product, sales, tech and marketing

6 months ago

Dear investors and followers,

Honeyfund is growing, and you can help. We are currently looking to fill six roles at Honeyfund -- in marketing, design, sales, product and technology. We love growth-minded professionals who want to innovate in community platforms, gift-giving and fintech. If you or someone you know fits the bill, please send them our way. Check out our current job openings on indeed.com today. 



Thank you,


Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeyfund.com, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeyfund.com, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Please share the campaign

6 months ago

Dear investors and followers,

I have a simple request as we work toward our next milestone of $200k. Will you please share this page with your investment-minded friends and family?
www.startengine.com/honeyfund

Many thanks!


Introducing Honeyfund's PR Team - and our recent Washington Post appearance

6 months ago

Dear investors and followers,

This is big news: Honeyfund has hired a stellar PR team to assist in building awareness of the Honeyfund brand and platform -- Lindsay Anthony and Kelly Fausel. These two powerhouses of PR have already driven some great results for the brand in just two short weeks, with coverage by the Washington Post coming out of the gate. 

Please take a moment to get to know our new PR team by readying their bios, below. 

More coverage is planned for next week, so be sure to invest today or follow this campaign (click the heart, above) to stay up to date.

Warmly.


Lindsay Anthony is the founder of public relations and communications consultancy Lately Collective. For 12 years, she's been helping consumer brands and their leaders to grow their presence via strategic PR campaigns, impactful earned media, relevant and compelling content, and purposeful influencer partnerships. Prior to founding Lately, she served in a director role for a large PR firm (Havas), where she spearheaded public relations programs for national brands, including Art.com, Kashi, Hormel, and many more. She also has extensive experience with thought leadership PR for business executives. Notable media coverage includes TODAY, USA Today, The Wall Street Journal, The New York Times, Associated Press, Forbes, CNN, and Reuters, to name a few.

She lives in San Diego with her husband, two young daughters, and a golden retriever. In 2013, Lindsay and her husband went to Riviera Maya for an all-inclusive, romantic honeymoon which she still daydreams about.


Kelly Fausel's work serves as a natural extension of each brand's unique identity -- from managing campaigns, navigating influencer relations, securing headline-worthy collaborations, and implementing crisis communication. Throughout her career, Kelly has worked with more than 40 clients spanning retail, travel & hospitality, health & wellness, consumer packaged goods, and public affairs. She’s secured hundreds upon hundreds of regional and national placements for current and former clients alike. 

Kelly refined her PR skills working with hotel groups like Provenance Hotels, hospitality pillars including Vail Resorts and destination clients such as Baja Norte's Ministry of Tourism, leading the charge to redefine cross-border travel in the region. Kelly has worked on everything from hotel openings to major renovations and her media relations efforts have garnered placements in top-tier outlets including Architectural Digest, Conde Nast Traveler, AFAR, SELF and Travel + Leisure. 

Kelly is also a champion of women in business, making her a great resource to help Honeyfund shine as a woman-led business. Kelly works her magic from her home office in Northern California.

Funding the wedding with Honeyfund -- a growing trend

6 months ago

Dear investors and followers,

We're noticing a trend coming out of Covid: More Honeyfund couples are using their account to register for the costs of the wedding, roughly 8.2% on average for the last three months (up from 5.4% when we launched the feature). Think photography, rentals, officiant, DJ costs, and more. 

With a projected 2.5 m weddings in 2022  costing an average of $28,000, that's an estimated $70 billion in wedding spending this year. 

What does it all mean? Couples need help covering the costs of their weddings, and they're using Honeyfund to do it.

Invest in Honeyfund today and your dollars will go right into marketing -- to identify, attract and serve couples who need funds to make their dream weddings happen.

Warmly,


Why traveling is good for relationships

6 months ago

Dear friends,

I just got off the phone with a travel reporter writing a story on 2022 honeymoons. I was reminded of the power of travel to bring two people together and keep them in love for the long term.  Watch this short video interview I did for the Huffington Post to learn more about this phenomenon:


This is why Honeyfund was born and why we are committed to keeping the honeymoon going for our 1.1 million + couples. Will you join us in our mission?

Invest today.


Thank you for $100k!

6 months ago

Dear investors,

Thank you for the first $100k! We are honored to share in Honeyfund's growth with you.

Some of you have a long history with Honeyfund, so you know that our company was founded to solve a wedding budget challenge — making the honeymoon happen after the costs of paying for a wedding.

What you might not know is the REASON we refused to miss out on our magical trip of a lifetime — because there is nothing better in life than love and travel!

That's why one of our investor perks is a custom vacation plan by a honeymoon expert. No matter where you are in your life or relationships, we want to help you experience life to the fullest. Invest today.

Warmly,

Introducing Honeyfund's VP of Marketing, Erin Gunnuscio

6 months ago

Dear investors and followers,

I'm beyond thrilled to announce Honeyfund's new VP of Marketing, Erin Gunnuscio. Erin comes from Bokun, a division of Tripadvisor that supports tour operators. Throughout her travel-focused marketing career, Erin has worked in brand, PR, cross-channel integrated marketing, and marketing strategy. Her wealth of experience around the marketing mix and her team leadership skills make her an excellent fit for Honeyfund.

I'll be working with Erin on the overall marketing strategy in the coming weeks and months. Together, we'll put your investment dollars to work to attract today's wedding planning couples who could use some help with the wedding and honeymoon budget. We'll also be re-engaging past members with the platform to support their next life events.

The best part: Honeyfund's revenue per member doubled last year, which makes this the perfect time to invest in customer acquisition. Will you invest today to support Honeyfund's growth?

Warmly,


As weddings boom, it's a great time to invest in Honeyfund

7 months ago

Dear investors and followers,

I've got great news to report: We've added more than 12,000 members to the "Hive" (Honeyfund's community) in these first days of January.

We're so close to the $100k milestone for this campaign -- help us reach it, and Start Engine will send an e-mail to its community that will fuel the campaign further. 

Your dollars will go right to the marketing campaign that will continue growing the hive. Will you invest today?

All our love and thanks!

Warmly,


New Home Registry Partner Coming Soon

7 months ago

Dear investors and followers,

Honeyfund has signed a national cross-promotion with a Fortune 1,000 home builder to promote registering for a new home as a wedding gift! A large percentage of newly married couples buy a home within the first two years of marriage, and Honeyfund is here to help them make their dreams a reality.

As a part of the cross-promotion, Honeyfund will be marketed to thousands of new home buyers annually from the partner's business. There will be a national media campaign supporting the launch in March of this year.

While I can't share all the details just yet, if you follow this page or invest now, you'll be the first to get the news when it comes out. 

Thanks for your ongoing support!

Cheers,

All about the perks of investing in Honeyfund

7 months ago

Dear followers,

We've been talking a lot about our YoY growth and the booming wedding industry (2.5 m projected weddings in 2022 according to wedding.report). If those aren't reason enough to invest in Honeyfund today, check out all the perks you could earn by investing in honeyfund. Be sure to mouse over each perk for more info!

Warmly,


Your questions about our Shark Tank investor, Kevin O'Leary, answered.

7 months ago

Dear investors and followers,

Many of you have asked about our relationship with Kevin O'Leary and if he continues to work with us toward Honeyfund's future growth. Kevin invested in Honeyfund on the spot when we met him in the Shark Tank in 2013, and he continues to be a huge brand advocate, advisor, and friend to this day.

Here's a recent post from Kevin's LinkedIn. I recommend you follow Kevin for lots of great ideas and advice.


We invite you to invest in Honeyfund along with Kevin!

Warmly,


Signups trending 64% higher than 2020 - A great time to invest!

7 months ago

Dear investors and followers.

The initial data is in and we have some good news -- Honeyfund signups have grown 64% over this time in 2021! That's a great trend to kick off the new year. We've already exceeded our goal of a 50% YoY sign-up growth rate. 

If you invest today, we'll be able to accelerate the hiring of new support and engineering staff to serve these new couples. 

Last thing: We're getting very close to a major milestone with this campaign. Will you invest now and help us reach $100k? 

Warmly.


Happy new year!

7 months ago

Dear followers,

Honeyfund was created in 2006 to solve a modern problem: after covering the cost of a wedding, there's just not much left for the couple to take a honeymoon. The idea took off and Honeyfund is still the most popular honeymoon registry today.

Now, as we begin our 17th year in business, we're expanding the platform's capabilities so couples can continue to receive support from friends and family throughout life's milestones and mishaps. We are committed to keeping the honeymoon going for millions of couples, and we're inviting YOU to join us as an investor.

Will you invest today?

Wishing you a prosperous new year,

 


Investing in Honeyfund using an IRA

7 months ago

Dear investors and followers,

If you were wondering if you can invest in Honeyfund using your self-directed IRA, you can!  It's a great time to discuss end-of-year strategies with your CPA, like maxing your IRA contributions for the year. Here is some info from Start Engine on how to invest using an IRA, Company, or Trust.

One more thing: Would you please invite a few friends to follow this campaign? It would help us tremendously to grow our potential investor community.

Thank you!

Heading into 2022 with 3x YoY Giving Volume (2021 over 2020)

8 months ago

Dear investors and followers,

We're pleased to share that 2021 is winding up to be one great year for Honeyfund members. Together they have already received $48.5 million in gifts in 2021, which is more than 3 times the giving volume in 2020. That number is also up 23% over 2019.

Honeyfund's leadership team has been busy planning and budgeting for 2022, and we're grateful for your investment to help fuel our growth. First and foremost we're planning a 50% increase in signups next year. Since 2022 is set to be the biggest year for weddings since the 1980s, this is a very achievable goal.  Your investment will go directly into scaling our existing marketing efforts.

We wholeheartedly invite you to invest now and be part of this once-in-a-generation wedding industry growth!

Warmly,


Honeyfund Holiday Gift Guide - great ideas from the giving experts

8 months ago

Dear investors and followers,

As giving experts, we strive for meaningful simplicity in the gifts we give. This year, it feels especially important to spread Christmas cheer with a thoughtful gift, while keeping it easy on our stress levels. These ideas are sure to bring a smile to your friends' and family’s faces. Find Honeyfund's full list of holiday gift ideas here, including travel gifts, an international wine club, and curated goodie boxes.

Enjoy!

Warmly,


Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeyfund.com, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeyfund.com, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Happy Holidays! October and November gross profits up 233% over 2020

8 months ago

Dear investors and followers,

I hope you all are enjoying the holiday season with your families! In my home in Northern California, we enjoyed a festive 8 nights of Hanukkah just after Thanksgiving and are now getting ready for a very cold and rainy Christmas.

I'm happy to report that Honeyfund's October and November 2021 gross profit is up 233% over the same period in 2020, and up 47% over the same period in 2019.

If you haven't yet invested, we hope you'll join us as Honeyfund expands from being the place to fund a honeymoon, to the place where couples come to keep the honeymoon going, with the support of friends and family.

Warmly,


Last early bird bonus. And November giving volume is up 75% over 2019

8 months ago

Dear investors and followers,

As the last early bird bonus period comes to a close (ends this Wednesday 12/8/21 at 5 am Eastern) I wanted to share that November's giving volume on Honeyfund is up 75% over 2019. We continue to see strong growth in sign-ups as well, with post-Covid 2021 signups (May to November) up 11% over the same period 2019.

We hope you'll invest today to take advantage of the last early bird bonus period offering 10% bonus shares!

Warmly,

Help us get to $45k!

8 months ago

Since we launched just before Thanksgiving, nearly 100 investors have joined the Honeyfund family. Welcome to you all. We are only around $6k away from being a featured new campaign on Start Engine's home page. 

I'd like to offer a special word of thanks to these investors for your generous support: Christian R, Stephanie W, Cherron H, Brian A, Christopher Z, Mark Ronlov, Prabagaran S, Jeffrey F, Douglas B, Matthew P, Wilfred C. I look forward to your continued partnership. :)

If you haven't yet invested, help us get to $45,000 so we can be featured on Start Engine's home page before the weekend.

Thank you!

Sincerely,



Invest now for 10% bonus shares -- the last early bird bonus!

8 months ago

Dear friends of Honeyfund,

If you haven't yet invested in this round, you have the opportunity to capture the last early bird bonus -- 10% bonus shares. But hurry it's only good for the next 7 days. 

Invest now and you can help us hit the $45,000 mark which will automatically display our campaign on Start Engine's home page!

Thanks for all you do.

Warmly,


Happy Thanksgiving! And thank you

8 months ago

Happy Thanksgiving to our American friends. And a very special thank you to our first 58 friends and family/early bird investors! You’ve made a huge difference to this campaign — starting us off strong. We’re grateful to you and for you as we celebrate Thanksgiving. Wishing you a peaceful and prosperous holiday season.  
Warmly,


We're back!

9 months ago

Dear investors and followers,

During Honeyfund's first raise, we were humbled by the huge outpouring of support for Honeyfund's vision. As we launch round two, I want to personally welcome you to the journey! Together, we are building the next phase of Honeyfund -- a place where couples and their friends and family stay connected and support each other throughout the milestones and mishaps of life.

To help us kick off with a bang, would you please FOLLOW and SHARE this campaign with just TWO people in your network?

www.startengine.com/honeyfund

Warmly,

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