Honeyfund
Support the People You Love
Clearwater, FL
Consumer Internet
E-Commerce
Have you ever given a honeymoon contribution as a wedding gift? If so, you probably did it on Honeyfund, the most trusted honeymoon wedding gift registry. Honeyfund is expanding its popular gift platform so couples can receive financial support from friends and family for all of life’s milestones and mishaps -- like buying a home, having a baby, or even an unexpected illness.
$684,689
raised
1,688
Investors
$19M
Valuation
$0.92
Price per Share
$138.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering
Rewards
Get rewarded for investing more into Honeyfund:
$138+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Free Honeyfund Elite Account
For couples getting married, get our full Elite suite of design tools, password protection and more. We’ll upgrade your Honeyfund account free of charge.
$1,000+
Investment
30-min Honeyfund Vacation Consultation
Lower tier perks + a 30-minute consultation with a Honeyfund member success expert. They will design your perfect vacation, and design your Honeyfund page to help fund the trip. Receive 5% in bonus shares.
$2,500+
Investment
60-min Vacation Consultation
Lower tier perks + a 30-minute consultation with a Honeyfund member success expert. They will design your perfect vacation, and design your Honeyfund page to help fund the trip. Receive 5% in bonus shares.
$5,000+
Investment
Honeyfund Swag Box
Lower tier perks + Receive a box full of Honeyfund goodies: A Honeyfund t-shirt, a Hydro Flask insulated water bottle, and a “popup” style cell phone handle. Receive 10% in bonus shares.
$10,000+
Investment
One-hour Zoom Business Coaching with Sara Margulis
Lower tier perks + Do you have a business idea that you need help getting off the ground? Spend an hour on Zoom creating a business plan with Honeyfund’s CEO and Shark Tank winner Sara Margulis. Receive 15% in bonus shares.
$25,000+
Investment
Two-Hour Zoom Business Coaching with Sara Margulis
Lower tier perks + Do you have a business idea that you need help getting off the ground? Spend two hours on Zoom creating a business plan with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis.
$50,000+
Investment
Two-Hour In-person Coaching with Sara Margulis
Lower tier perks + Spend two hours over lunch creating a business plan with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis. Your choice of location: San Francisco, CA, Los Angeles, CA, or Tampa, FL. (Transportation not included.)
Reasons to Invest
Honeyfund has a solid history of performance -- funding one million couples, with more than $640 million in gifts from 6 million givers since 2006.
Honeyfund led a consumer shift in the $19 billion wedding industry from blenders and dishes to cash and experiences. Now we plan to lead that same shift in the larger $130 billion all occasion gift market.
The company is backed by Kevin O’Leary of Shark Tank, with advisors including the founder of Ureeka/former head of data at Facebook, and the former CMO of Uber.
Support the people you love with Honeyfund
More than a million couples have received support through Honeyfund’s existing online wedding gift registry, which gives couples the opportunity to create a wish list of honeymoon experiences, wedding-related costs, or just receive money from friends and family to support other savings goals. Honeyfunds are simple to set-up and come with 5-star customer support.
As a giver, it’s easy to visit a couple’s honeyfund page, choose a gift, and check out with a credit or debit card. The cash goes directly into the couple’s PayPal or bank account, less a small fee of about 3% for each contribution.
You can also give a digital gift card from our 150+ brand partners, which include Target, Bed Bath & Beyond, Amazon.com, Delta, Southwest, Hotels.com, Uber, Disney Fairy Tale Weddings & Honeymoons, Skyhour, Royal Caribbean and many more.
The Problem
People need assistance with their major life events, and they crave experiences over things
In 2005 when the founders were paying for their own wedding, they didn’t have the budget left over for the once-in-a-lifetime honeymoon, and going into debt wasn’t an option. So they created a makeshift honeymoon registry, and their wedding guests loved it, giving more than $5,000 and begging for a similar solution for other weddings. With that, Honeyfund was born.
Like the founders, today couples are paying for their own weddings with little budget left over for the honeymoon or life beyond. They care about starting life together without debt, and they simply don’t need nor value the material items on a typical wedding registry. In other words, they crave experiences over things.
GIF
With these two universal shifts that we observed in consumer behavior -- couples paying for their own weddings and wishing for experience-based or cash-based gifts more than things -- Honeyfund transformed the wedding gift industry. Now the company sees an opportunity to lead the same shift in life events beyond the wedding.
Let’s face it: Life for a married couple is costly and unpredictable. There are countless life events to plan for -- baby showers, anniversaries, home purchases, graduations, retirements, and deaths in the family to name a few. Close friends and family members want to be there to help with these monumental moments.
And now, the COVID-19 has placed further financial burden on us all, making it clear that anything can happen when we least expect it. What people care about now isn’t the hustle, bustle and stress of daily life. It’s the people we love. Now more than ever, we all need a place like Honeyfund to stay connected and support each other financially.
The Solution
A gift that is more than material
We created Honeyfund for everyone who longs for that dream honeymoon experience but doesn’t have the budget and doesn’t want to go into debt. After funding more than a million couples’ honeymoons with the support of 6 million givers, Honeyfund has established itself as a trusted brand in experience and cash-based gifts. And we learned a lot along the way.
Shortly after starting Honeyfund, couples started asking us if they could have a similar service for other life events. As a result, we’ve funded more than 13,000 baby showers, anniversaries, retirement parties, graduations, hardships and more.
What we learned by hosting these individual events is that the same friends and family came out to support each one. That’s why we’re building a permanent life-long funding platform that doesn’t require separate accounts and campaigns pages, unlike other crowdfunding competitors such as GoFundMe and IndieGoGo. Each personalized honeyfund account can be tailored and transformed to handle any life event, for example what was a wedding gift site can become a baby gift site.
All the friends and family that contributed to your previous events will be notified if you make a change or post an update to your honeyfund, prompting them to support you again.
One thing we’ve always heard since launching Honeyfund is, “What a cool idea! I wish I had that when I got married.” With our new life-long funding page, you can have it for anything in your life. If you didn’t use Honeyfund for your wedding -- you can sign up for a baby on the way, a milestone anniversary or birthday, even an unexpected hardship. Just invite your friends and family to visit, follow your honeyfund site and make a contribution. Your honeyfund account and all your friends and family stay with you through that event and all the others that will inevitably come your way. They’ll never have to worry about missing an important milestone in your life.
Finally, every Honeyfund gift you give or receive will earn a cash-back reward, increasing your budget for whatever life throws your way.
The Market
Evolving in a $130 billion annual gifting market
We have also capitalized on the fact that the gifting market is essentially a self-powered marketing engine. Everyone that signs up for a Honeyfund wedding registry invites, on average, 150 of their closest friends and family to their page. Each of those relationships potentially leads to additional platform users, contributing to our super low customer acquisition cost.
Further, donation-based crowdfunding has become more popular with a 2016 report from the Pew Research Center finding that 22% of American adults had contributed to a crowdsourced fundraising project, and most donors (68%) contributed to help someone in need. (source) The fact is, giving feels good. Especially when someone we love is hurting.
Our Traction
More than one million happy couples and $640 million in gifts given from 6 million givers
Since our 2006 launch, we have played host to over a million couples receiving $640 million in gifts given, from 6 million givers. Honeyfund’s innovation in crowdfunding has also been recognized by prominent media outlets and partners. In 2012, Honeyfund was named one of TIME.com’s Top 50 websites.
In 2014, we made an appearance on Shark Tank and ended up with an investor and advisor in Kevin O’ Leary, aka ‘Mr. Wonderful.’
In 2018, Honeyfund launched an exclusive partnership with Target to power honeymoon gifting on Target’s online wedding registry.
And in response to COVID-19 pandemic in 2020, we partnered with Kevin and the Jamaica Tourist Board to provide relief to wedding couples impacted by the global pandemic.
The Business Model
Steady and expanding revenue streams from partners and payment platforms
Honeyfund truly is remarkable when it comes to its business model. Unlike other crowdfunding sites, we do not charge platform fees, which is great for our customers and their friends and family. There’s just a simple processing fee of less than 3%, deducted from the amount received. There is never any fee to the giver.
Honeyfund earns revenue from the partners that help us facilitate gift payments and gift card fulfillment. For example, the average eGift Card gift of $120 results in about $10 in commissions paid by the gift card brand. And the recipient receives the full amount!
We also work closely with our gift card partners in retail, travel, and other industries. These partnerships drive advertising revenue to the company without resulting in unwanted or disruptive ads on the platform. We simply add value to customers in the form of travel deals, gift card bonuses and more. We will expand these partnerships with our planned rewards program to grow customer lifetime value while providing savings to our customers.
Finally, even though our core customer acquisition strategy happens at the wedding planning stage, our expanded capabilities will enable acquisition during any life event at the same low customer acquisition cost of about $1 on average.
OUR LEADERSHIP
A dynamic CEO, 23-member team, and superstar advisers
After a winning appearance on Shark Tank, our CEO and co-founder Sara Margulis was propelled into several media and speaking engagements. Her thought leadership in entrepreneurship, women in business and work/life balance has been shared at SXSW, Aspen Ideas and the Inc. Womens’ Summit. After fully acquiring the company from her co-founder in 2019, Sara overhauled the product with a fresh site design and improved payment methods, doubling customer engagement in just one year.
Sara is supported by a 23-member team. This includes an agile and extensible technology team, a 5-star customer service team, and an 8-person marketing team.
Finally, Sara’s key advisors include Kevin O’Leary of Shark Tank, David Jakubowski, founder of Ureeka and former head of data at Facebook and former GM of search monetization at Microsoft, and Rebecca Messina, senior advisor at McKinsey & Co. and former CMO of Uber and Beam Suntory.
Why Invest
An exponential gifting industry with 7 million established customers
Our vision for Honeyfund: a closed social network for gifting -- where friends and family support each other through all of life’s milestones, mishaps and monumental moments -- gifts that last a lifetime.
This model is better than a one-off “fund me” type campaign because everyone we know and love is already connected to us on our Honeyfund gifting site. When life happens, simply post an update and Honeyfund notifies your support network.
Your investment in Honeyfund will power 1) 6-9 months of feature and app development to expand the popular gifting platform’s capabilities from a wedding focus to the gift occasions beyond, 2) the development of a cash-back rewards system that will keep customers and their friends and family coming back again and again, and 3) marketing to attract customers at all stages of life, as well as re-engage our database of 7 million past couples and givers.
Honeyfund has established itself as a beloved brand in the wedding gifting space because it transformed wedding gifts from “things” to experiences. It has a substantial customer database, a finely-tuned product, and the customer engagement to become the de facto platform for online gift giving for any life event. Don't miss out on this unique opportunity as we expand into a $130 billion market.
In the Press
Offering Summary
Company | : | Honeyfund.com, Inc. |
Corporate Address | : | 2519 N McMullen Booth Rd. STE 510-260, Clearwater, FL 33761 |
Offering Minimum | : | $9,999.48 |
Offering Maximum | : | $1,069,999.56 |
Minimum Investment Amount(per investor) | : | $138.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 10,869 |
Maximum Number of Shares Offered | : | 1,163,043 |
Price per Share | : | $0.92 |
Pre-Money Valuation | : | $18,968,560.00 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days
In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time-Based:
Friends and Family Early Birds
Invest within the first 48 hours and receive 25% bonus shares.
Super Early Bird Bonus
Invest within the first 5 days and receive 15% bonus shares.
Early Bird Bonus
Invest within the first 14 days and receive 10% bonus shares.
Amount-Based:
$500 | Free Honeyfund Elite Account
For couples getting married, get our full Elite suite of design tools, password protection, and more. We’ll upgrade your Honeyfund account free of charge.
$1,000 | 30-min Honeyfund Vacation Consultation & Bonus Shares
Lower tier perks + Receive a 30-minute consultation with a Honeyfund member success expert. They will help you design your perfect vacation (even during Covid-19!) and locate the best available deals to book. They’ll even guide you through designing a Honeyfund page to help fund the trip. Receive 5% in bonus shares.
$2,500 | 60-min Vacation Consultation & Bonus Shares
Lower tier perks + Receive a 60-minute consultation with a Honeyfund member success expert. They will help you design your perfect vacation (even during Covid-19!) and locate the best available deals to book. They’ll even guide you through designing a Honeyfund page to help fund the trip. Receive 5% in bonus shares.
$5,000 | Honeyfund Swag Box & Bonus Shares
Lower tier perks + Receive a box full of Honeyfund goodies: A Honeyfund t-shirt, a Hydro Flask insulated water bottle, and a “popup” style cell phone handle. Receive 10% in bonus shares.
$10,000 | One-hour Zoom Business Coaching with Sara Margulis & Bonus Shares
Lower tier perks + Do you have a business idea that you need help getting off the ground? Spend an hour on Zoom creating a business plan with Honeyfund’s CEO and Shark Tank winner Sara Margulis. Receive 15% in bonus shares.
$25,000 | Two-Hour Zoom Business Coaching with Sara Margulis
Lower tier perks + Do you have a business idea that you need help getting off the ground? Spend two hours on Zoom creating a business plan with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis.
$50,000 | Two-Hour In-person Business Coaching with Sara Margulis
Lower tier perks + Do you have a business idea that you need help getting off the ground? Spend two hours over lunch creating a business plan with Honeyfund’s, CEO, and Shark Tank winner Sara Margulis. Your choice of location: San Francisco, CA, Los Angeles, CA, or Tampa, FL. (Transportation not included.)
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Honeyfund.com, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $0.92/ share, you will receive own 110 shares for $92. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,023,944.00
USD
$1,364,369.00
USD
Cash And Cash Equivalents
$650,162.00
USD
$729,547.00
USD
Accounts Receivable
$32,024.00
USD
$60,661.00
USD
Short Term Debt
$1,211,922.00
USD
$1,363,353.00
USD
Long Term Debt
$681,200.00
USD
$0.00
USD
Revenues And Sales
$655,307.00
USD
$1,731,069.00
USD
Costs Of Goods Sold
$103,068.00
USD
$212,432.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$850,468.00
USD
$24,305.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Global Partnership Announcement Coming Soon
1 day agoDear investors and followers,
Honeyfund has just executed an exclusive partnership agreement with a very large global hotel company to provide honeymoon registry services for their properties around the world. As a result, Honeyfund will serve thousands of new couples from the partner's honeymoon and wedding events business.
While I can't share all the details just yet, if you follow this page or invest now, you'll be the first to get the news when it comes out next month.
Thanks for your ongoing support!
Cheers,
Notice of Funds Disbursement
2 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Honeyfund has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeyfund be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Thank you 1,671 investors for nearly $700k!
7 days agoDear investors,
A huge THANK YOU for your partnership in Honeyfund's vision for a new kind of community platform where people can support each other with love and funds.
If you want to ensure your investment-minded friends and family get in before it's too late, here's a "copy-and-paste" invitation you can send:
"I invested in Honeyfund through Start Engine and thought you might want to get in before the round closes." https://www.startengine.com/honeyfund"
Warmly,
June new accounts trending 37% growth over 2019
8 days agoDear investors and followers,
More great news from the member growth side, with June-to-date account signups showing a 37% increase over 2019.
To handle the growth, Honeyfund has recently added a front-end developer and two new full-stack engineers to our product development team. We've expanded the member success team with a new manager and one more member success representative.
Please consider investing today if you haven't already. As we near the $700k mark we've noticed investments are coming in at a faster pace. Be sure to get in now before it's too late!
Warmly,
What's it like to be on Shark Tank?
14 days agoDear friends of Honeyfund,
For millions of viewers, ABC's Shark Tank is a weekly family tradition. People of all ages tune in to meet new companies and cheer them on against the blood-thirst Sharks. It's become a national phenomenon -- perhaps that's why I get asked all the time, "What was it like to be on Shark Tank?"
You can follow Honeyfund's Shark Tank journey from traveling to LA for taping, to waiting in the trailer to be called into the studio, to the many Shark Tank appearances since then. A journey that arrives at this Start Engine campaign and continues with a brand new Honeyfund page where couples can receive love and support for all of life's milestones and mishaps.
Enjoy!
https://www.honeyfund.com/shark-tank
Cheers,
Nothin' but 5-Star Reviews for Honeyfund
16 days agoDear prospective investor,
I hope you had a great Memorial Day Weekend! Now that wedding season is in full swing, it's a great time for couples to leave reviews of their Honeyfund experience. I wanted to share their sentiments with you, to give you a feel for the impact Honeyfund makes on couples starting out in today's world. This screenshot is from our "Google Business" profile:
I hope you can see how Honeyfund's product makes a real difference and invest today.
Warmly,
Spread the Word: Head of Marketing Search Underway
21 days agoDear Investors and Followers,
One of the joys of working for Honeyfund is the enthusiasm we receive from the "Hive" -- our community of 7 million past couples, givers, investors and friends.
One example is our COO Davey Randa -- as a past Honeyfund member, he was resonated with the company's mission and immediately applied for the role.
This weekend we'll be announcing a Head of Marketing search to the Hive and asking folks to share the opening in their networks. We're excited to bring on this key member of the leadership team to accelerate the great work we're doing with member growth.
Will you help us spread the word?
Warmly,
May new accounts up 15% over 2019
23 days agoDear investors and followers,
The growth indicators keep coming in, with May-to-date account signups up 15% over 2019.
If you haven't already, now is a great time to partner with us. Your investment will fund the continued expansion of our product and member success teams. We'll need them to handle the new member growth!
Warmly,
Building the life-long funding page
29 days agoDear investors and followers,
The Honeyfund team has been hard at work designing the life-long funding page we envisioned for you above -- so that each personalized Honeyfund account can be tailored and transformed to handle any life event.
I'm pleased to announce the engineering work has now started! At the same time, we're doubling our tech team size so we can be ready to invite our past members to re-engage with their new Honeyfund pages as early as Q3 2021.
Followers, are you ready to invest today?
With gratitude,
Honeyfund new users up 23% over pre-pandemic 2019 levels
about 1 month agoDear investors and followers,
One important indicator of Honeyfund's growth is how we're doing compared to 2019, pre-pandemic. We're thrilled to share that April's new website visitors are up 23% over April 2019! And nearly 200% over last year.
With your investments to date, we've expanded our marketing team and programs, and the results are clear. We continue to be honored by your faith in us, and your belief in our vision to be a platform where couples come not just to start out on good financial footing, but to realize their dreams throughout marriage and life with the support of friends and family.
Would you take a moment to share this page with an investment-minded friend?
www.startengine.com/honeyfund
Warmly,
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