The Hercules Mulligan offering is now closed and is no longer accepting investments.

Hercules Mulligan

Stand For Something

Hercules Mulligan

Stand For Something

Wilmington, DE
Food & Beverage
One of the best Ready-to-Drink Cocktails on the market, fueled by its incredible first nearly $750k crowdfunding and co-developed by one of the world’s largest Spirits-loving communities, Flaviar, is taking over the world. We stand for community-supported Spirits. Stand with us and join the Spirits revolution with Hercules Mulligan.

$524,497

raised
$742,741
previously crowdfunded
481
Investors
$15M
Valuation
$2.89
Price per Share
$101.15
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1M
Offering Max
0
Days Left

$524,497

raised
$742,741
previously crowdfunded
481
Investors
$15M
Valuation
$2.89
Price per Share
$101.15
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1M
Offering Max
0
Days Left
This offering ended on September 07, 2022 and is no longer accepting investments.

Reasons to Invest


  • Community -  A blend of existing investors and Flaviar, one of the world's largest Spirits communities, means we can rely on our own data, users, and established distribution system to build a global brand in a new way, aiming to outsmart and outrun our competition. According to our research, very few brands have that.


  • Outstanding Scale - After the initial nearly $750,000k equity crowdfund, we grew the sales by 107%, introduced new channels like Caskers and Drizly, and took on/off-premise markets by storm. We are now available at over 270 Accounts in 3 markets (NY, NJ, and CT). On top of that, our repurchase rate is still almost 3x the standard.


  • An Incredible Team - A world-class team of founders with startup (Y Combinator) and corporate experience and a history of building and selling companies to the tune of $100M+. The co-founder of Hercules Mulligan also created and sold the Leblon Cachaça brand to Bacardi. We know how to spot a growing trend early on and scale it worldwide.

Overview


Hercules Mulligan is back


Off the heels of our first successful raise, we are back for our second Reg CF raise. 


And who are we?


We're one of the best Ready-to-Drink beverages on the market with an unwavering community of investors and loyal consumers. We've worked to establish a strong network in the Spirits industry and are backed by a highly-experienced team.


Our sales have continued to soar, and we have high hopes that this will be the norm for our award-winning brand. As we scale, we plan to expand our product lineup, offering more opportunities for our base to experience high-quality Ready-to-Drink beverages in a market that largely lacks our high standards and our level of community research.

The Problem


A Well-Stocked Home Bar is Hard to Come By


Everyone loves a good cocktail, but making one at home can be a hassle: you don't know how or have the ingredients, the time, or the tools. Plus, most bottled cocktails are made with inferior Spirits and flavor systems from a laboratory. We’re here to revolutionize that completely. 


Enter Hercules Mulligan, a blend of three Rums, three Rye Whiskies, fresh organic ginger, and tailor-made bitters.  




the solution


Leading the Revolution of Ready-to-Drink Cocktails


Hercules Mulligan is a ready-to-drink Old Fashioned that lets you enjoy a first-class, bar-grade cocktail at home with no inconvenience. We want our consumers to have a trusted, high-quality cocktail right in their home bar.


Simply pour over ice and enjoy. Easy as that.



With boldness comes transparency in our sourcing. Hercules Mulligan Rum & Rye is blended and bottled by our Master Blender Mario Mazza in Westfield, NY, and brought to you by Flaviar - one of the world's largest Spirits marketplaces. Our aged Rums are sourced from Guyana, Jamaica, and Puerto Rico, while our aged Rye Whiskeys come from Pennsylvania. The fresh ginger is macerated by our partners in Brooklyn.



Does the name Hercules Mulligan ring a bell? Popularized in ‘Hamilton: An American Musical,’ Hercules Mulligan was an unsung hero of his time who tricked British soldiers into spilling their best-kept war secrets. Not to mention he also saved George Washington's life - twice. He was a real person with an incredibly badass story.  And since our last crowdfund, Hercules Mulligan is now served at Richard Rodgers Theater, the home of Hamilton.


We can't imagine a better inspiration for a brand that's about to lead the revolution in the ready-to-drink cocktail scene. We evoke the same sense of bold independence in Hercules Mulligan. 



And it's not just us. Our data is backed by experts who awarded us a Double Gold medal at the 2021 San Francisco World Spirits Competition. 


The market


We Own the Relevance, & the Hype


We are perfectly positioned in the cross-section of Rye Whiskey, Rum, and RTDs. With the growing popularity of these categories, Hercules Mulligan has found an ever-expanding audience. These categories combined generated over $4.4 billion of revenue in 2021, and they are projected to grow even more.


This is the best time for you to join. 

According to our research, we are outrunning our competitors thanks to you, our community!



We are continuing our meteoric rise after accomplishing an amazing crowdfunding round last September. Here is how WE, the Hercules Mulligan Community, believe we are outrunning our competitors.


Building the brand - community way and with Flaviar


The Hercules Mulligan community is a mix of existing crowdfunding investors and Flaviar - one of the world’s largest Spirits communities, making the way we run the business, make decisions, and scale sales unique.  

 

With Flaviar, we can rely on established distribution channels and help with scaling on-premise (bars and restaurants) and off-premise (liquor stores, etc.), and maintain a loyal direct-to-consumer community of hundreds of thousands of devoted Spirits lovers.


With hundreds of thousands of members, data points, and reviews, we can fine-tune our product, scale the sales, and land new accounts, thus enabling us to move and grow considerably faster and smarter than traditional Spirits brands, in our view. 




Power of the media 


Our meteoric rise and our superior product have received the attention of highly credible and well-respected media outlets, which reinforces our relevance, credibility, and interest to hundreds of new points of distribution. 



Experience and team you could only wish for


Hercules Mulligan’s team consists of seasoned Spirits experts, entrepreneurs, and professionals in the heart of the world - New York City. The founding team has launched, scaled, and sold successful Spirits and digital businesses before - so we know what it takes and how to do it again. 


Steve Luttmann, the founder of Hercules Mulligan, previously created Leblon, one of the most known Cachaça brands, and sold it to Bacardi. He has prior experience at an executive level from companies like Möet Hennessey and Unilever. 


Mario Mazza, owner of Five & 20 Spirits distillery


Ryan Malkin, one of the country's best alcohol attorneys


Since the previous crowdfunding round, we have also grown the full-time in-house team by five new people.



Our traction


We put the nearly $750,000 we initially raised into hard work.


DTC growth and new channels


Our Direct to Consumer sales grew by an incredible 107%. We have also introduced new DTC channels like Caskers.com and Drizly.


On and off-premise growth and accounts + map


We hit the shelves of bars and liquor stores with force. We are now available at over 270 liquor stores and bars across New York State, and we’re actively getting placements in NJ and CT since opening those markets on April 1 of this year. 





Ratings and reviews


Due to our reliance on data from hundreds of thousands of Flaviar users to constantly improve our Spirit to perfection, Hercules Mulligan has garnered over 3,000 reviews and ratings from Flaviar members, resulting in an average rating of 8.2 out of 10, compared to the "other Spirits" category average of 7.6 out of 10. 




Even though we scaled the DTC sales, we still managed to keep an outstanding 18% repurchase rate, almost 3x bigger than the Flaviar standard. Now, this is sustainable growth.


Our Gross Profit margin is currently slightly above 45%, and we expect, with scale and innovation, for the margin to grow to 64% by 2026.



Since we are already ahead of the game regarding profits, we plan to invest in the geographic expansion over the next four years - expecting to achieve a break-even based on our current forecasts by 2025. 


With a proven history of how Spirits brands of the future are built in the field of ready-to-drink cocktails to big groups, there is a clear path towards an exit. Our long-term objective is to sell the brand to a larger multi-brand portfolio Spirits company once we surpass 50,000 9L cases sold. 

why invest


We stand for community-supported Spirits.


Our vision is to create an authentic and iconic Spirits brand and a community that will become a staple in the industry.


We want to show you how a Spirits brand of the future is built and how great it is to be part of one.

 

Investors will also have access to our next expression Eyr&Rye.



We will also develop product innovations to add to the Hercules Mulligan portfolio at higher price points and with different Spirits bases, creating other opportunities for consumers to enjoy the brand, leveraging credentials with our various communities along the way. 



We are eager to claim an enormous chunk of this multi-billion dollar opportunity. We have the advantage, the resources, and the means that otherwise take years to build.


And this is where you come in.


We are here today to open the doors to a new round of funding and invite you to join in the success of Hercules Mulligan. There is strength in numbers. 


We stand for community-supported Spirits. We stand for you. Stand with us and join the Spirits revolution with Hercules Mulligan.

Offering Summary


Company

:

H. Mulligan Bespoke Libations Co.

Corporate Address

:

1013 Centre Rd. Suite 403-A, Wilmington, DE 19805

Offering Minimum

:

$9,999.40

Offering Maximum

:

$1,000,009.36

Minimum Investment Amount

(per investor)

:

$101.15











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

3,460

Maximum Number of Shares Offered

:

346,024

Price per Share

:

$2.89

Pre-Money Valuation

:

$15,031,158.77











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Previously Waitlisted Investors:

Investors who were previously waitlisted in our first Reg CF offering will receive 3% bonus shares.

Time-Based:

Friends and Family Early Birds

Invest within the first 72 hours and receive 10% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 7% bonus shares.

Early Bird Bonus

Invest within the second week and receive 3% bonus shares.

Amount-Based:

Tier 1 | $100+

Invest $100+ and receive Flaviar Base Membership and a 5% off discount code on Hercules Mulligan products for 6 months.

Tier 2 | $250+

Invest $250+ and receive Flaviar Base Membership and a 10% off discount code on Hercules Mulligan products for 6 months.

Tier 3 | $500+

Invest $500+ and receive Flaviar Base Membership, 10% off discount code on Hercules Mulligan products for 1 year, and 1 bottle of exclusive release of Hercules Mulligan Eyr&Rye.

Tier 4 | $1,000+

Invest $1,000+ and receive Flaviar Base Membership + 15% off discount code on Hercules Mulligan products for 1 year, 1 bottle of exclusive release of Hercules Mulligan Eyr&Rye, and 1 bottle of Hercules Mulligan.

Tier 5 | $2,500+

Invest $2,500 + & receive Flaviar Base Membership, 15% off discount on HM products for 1 year, 2 bottles of exclusive release of Hercules Mulligan Eyr&Rye, 2 bottles of Hercules Mulligan, and 1 Hercules Mulligan collectible bottle w/ Manifesto.

Tier 6 | $5,000+

Invest $5,000+ & receive Flaviar Base Membership, 15% off discount on HM products for 1 year, 2 bottles of exclusive release of Hercules Mulligan Eyr&Rye, 7 bottles of Hercules Mulligan, and 1 Hercules Mulligan collectible bottle w/ Manifesto.

Tier 7 | $10,000+

Invest $10,000+ & receive Flaviar Base Membership, 15% off on products for 1 year, 2 bottles of exclusive release of Hercules Mulligan Eyr&Rye, 9 bottles of Hercules Mulligan, 1 Hercules Mulligan collectible bottle w/ Manifesto, & 3% bonus shares.

Tier 8 | $25,000+

Invest $25,000+ & receive Flaviar Base Membership, 15% off on products for 1 year, 2 bottles of exclusive release of Hercules Mulligan Eyr&Rye, 9 bottles of Hercules Mulligan, 1 Hercules Mulligan collectible bottle w/ Manifesto, & 5% bonus shares.

Tier 9 | $50,000+

Invest $50,000+ & receive Flaviar Base Membership, 15% off on products for 1 year, 2 bottles of exclusive release of Hercules Mulligan Eyr&Rye, 9 bottles of Hercules Mulligan, 1 Hercules Mulligan collectible bottle w/ Manifesto, & 7% bonus shares.

Tier 10 | $100,000+

Invest $100,000+ & receive Flaviar Base Membership, 15% off on products for 1 year, 2 bottles of exclusive release of Hercules Mulligan Eyr&Rye, 9 bottles of Hercules Mulligan, 1 Hercules Mulligan collectible bottle w/ Manifesto, & 10% bonus shares.



*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Hercules Mulligan will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $ 2.89 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $289. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Previously Waitlisted Bonus in addition to the aforementioned bonus.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,563,583.17 USD
$212,125.00 USD
Cash And Cash Equivalents
$1,038,737.26 USD
$1,500.00 USD
Accounts Receivable
$215,000.00 USD
$80,000.00 USD
Short Term Debt
$434,731.00 USD
$20,569.00 USD
Long Term Debt
$34,155.00 USD
$34,155.00 USD
Revenues And Sales
$135,000.00 USD
$80,000.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$74,289.00 USD
$58,312.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Last Day to Invest in Hercules Mulligan

about 1 month ago

Dear friends, investors, followers and supporters;

We can't believe how fast the last three months have gone around. We should feel proud that Hercules Mulligan is growing in current market conditions and that we have welcomed over 460 new investors.

Today is the very last day and the very last chance for you to invest in Hercules Mulligan. We have also saved some phenomenal news for the very last day.

We were just authorised and will be selling in Texas and Florida, opening this two new major states.

We want to thank to everyone that joined us on this journey, everyone that is still considering or will join us in the future. We could not have done it without you.

To celebrate, we will be hosting a Zoom AMA and a chance to meet our new VP of Sales Anthony, tonight at 8.30pm ET. Claim your spot here

https://us06web.zoom.us/meeting/register/tZMsf-urrz8rH9Vph7QFJF6Ab68FK0WXfP_4

So grab this last chance to join us on this journey and co-create the future of spirits with us.

Hercules Mulligan Team

We will not extend the timeline of the campaign

about 1 month ago

Dear investors, followers, supporters and friends,

Important news! We’ve decided not to extend the current crowdfunding campaign, meaning it will end on September 6, 2022.


We’re monitoring the market situation, and we’re confident with the current results, deciding to end the campaign in the initially planned timeframe. That means you only have four more days to become a co-owner and co-creator of Hercules Mulligan and shape the future of spirits & cocktails with us. We’d love to have you on board!


More news about the decision to come soon, but if you have any questions, comments, or concerns, please feel free to reach out.


Hercules Mulligan Team

Hercules Mulligan to be featured in Flaviar 2022 Advent Calendar

about 1 month ago

Dear investors, fans, followers and supporters

As we are approaching the end of this fundraising campaign, there seems to be no shortage of good news. The secret is out: Hercules Mulligan will be featured in the offline edition of the 2022 Flaviar Whiskey Advent Calendar.


The Advent Calendar is Flaviar’s most popular product, selling in tens of thousands around the US and EU. This year, we’re going even further and introducing an edition that will be sold in selected chain shops and liquor stores and not online.


Hercules Mulligan will be featured as one of the 24 drinks, reaching an audience of thousands of new drinkers, potential investors, and fans — not to mention a sales boost since such a number of Advent Calendars means moving quite a lot of juice.


Become part of the good news! Claim one of the last options to invest in Hercules Mulligan and cheer with us.



Hercules Mulligan Hires New VP of Sales and NYC Market Manager

about 1 month ago

Dear investors, followers, fans, and friends,


We are happy to announce that we’ve recently passed the $400k mark. We want to thank anyone who invested or helped spread the word about the campaign.  We are looking forward to any new investors that will join our cause and support us before the campaign ends.

We are beyond excited to announce two new senior hires 

Anthony Faletra joined our team as VP of Sales. He has been the General Manager and board member of the Klin Group LLC for more than 15 years, maximising sales of vodka and cigar products in 38 states throughout the US. With his extensive experience in sales and marketing, we are well positioned to scale Hercules Mulligan into new markets.

Michelle Waters joined our team as NYC Market Manager. With a rich background in wine and spirits distribution, she will be focusing on increasing sales mainly in the regions of Long Island and Westchester but Queens and Upper Manhattan as well.

Team dinner at Ben & Jack’s Steakhouse, which now has a Hercules Mulligan cocktail on the menu. 44th Paper Plane - Hercules Mulligan, Nonio, Aperol, Lemon Juice.

New hires are already brining in new results, which we will shortly share in our July Investor Report.


Thank you again for all your support


Hercules Mulligan Team


Hercules Mulligan June 2022 Investor Update

3 months ago

Dear investors, followers, fans, and friends,


The second crowdfunding campaign has been running for more than a month, and our efforts to reach $1M are still going on. We’re approaching the $400k mark, which we believe is an incredible achievement given the unpredictable market conditions. We understand you might have questions about how our results affect plans, so if you have any questions on this topic, you can always reach us through email or Discord.


Amy and Steve hosted another AMA event to keep everyone updated and answer all new questions that might’ve come up in the recent weeks. You can find the recording on this YouTube link


Without further ado, please find the June report below.  


DTC SALES UPDATE


June 2022 - 629 bottles sold // 52.4 9L cases 


ON/OFF-PREMISE UPDATE


  • On-Premise Wins

    • Stan’s - Legendary sports bar across the street from Yankee Stadium. HM flag hung in a fantastic POV.

    • Playwright - Iconic Times Square Irish pub.

    • Stout Group - Placement at all seven accounts with weekly happy hour specials at Grand Central Location.

    • Club Cumming - Actor Alan Cumming’s (Eyes Wide Shut, Cabaret, Goldeneye) East Village Club now features our Ginger Martini special.

    • Hometown BBQ - 2 NYC locations. Owned by legendary pitmaster Billy Durney.

    • Brazen Head - Downtown Brooklyn.

    • Gatsby’s Landing - A brand new restaurant a block away from Rodger’s Theater.


  • Off-Premise Wins

    • Station Wine and Liquors (Rockaways

    • Wine Room of Forest Hills (Queens)


HIGHLIGHTS


We started a potential discussion with Flaviar to be included in this year’s Flaviar 2022 Advent Calendar.

We participated in Bar Convent Brooklyn, where we have, as usual, attracted a lot of attention and received tremendous interest from the community.

Launched the first beta version of Eyr & Rye and received incredible feedback so far. We feel this can be a groundbreaking opportunity to attract a loyal and passionate community of Manhattan drinkers.



We launched two Flaviar Tasting Boxes, which include a Hercules Mulligan taster: From the House of Flaviar and Hybrid Spirits. We are tracking the sales of both and thinking of ways to tap into the new audience that tasted HM for the first time.

Steve Luttmann presented at Gabriel’s Angels Fundraises at Classic Car Club of Manhattan. It sparked a lot of interest with a crowdfunding round.

We received a returning order from Richard Rodgers theater for another 6 cases.




LOWLIGHTS

A slower turnaround with a crowdfunding round. The extremely complex market conditions have changed the fundraising game.

With the decline in eCommerce sales due to recent changes in shipping terms and conditions at Flaviar, we need to start scaling more on Drizly.

Certain distributors are not securing any Manhattan but only borough accounts.


ASKS

We are again asking all our supporters to spread the word about the crowdfunding campaign and point anyone interested to our StartEngine page. Your support is crucial during the summer, and we appreciate having you with us.


You can always reach out to us if you have any additional questions, comments, concerns, or ideas!


Hercules Mulligan Team


Hercules Mulligan AMA Recording

3 months ago

📣 Dear investors, followers, fans, and supporters!

Thank you all for participating in yesterday's AMA with Steve, Amy and Jaka. We had a blast and answered some important questions.


For all of you that couldn't join us yesterday, please find the recording attached. Hopefully it will provide you the necessary insights and help you make an investment decision

https://youtu.be/ZNcN2afumz4


Hercules Mulligan Team

Hercules Mulligan featured in the MarketWatch

3 months ago

📣 Dear investors, followers, fans, and supporters!

Hope everyone had a great 4th of July! As we are wrapping up our June business report, featuring highlights, lowlights and asks, we want to share a recent PR win.


As part of 4th of July campaign, Hercules Mulligan and its crowdfunding campaign got featured in the prominent MarketWatch.

https://www.marketwatch.com/story/review-honor-the-fourth-of-july-with-a-bottle-celebrating-american-patriot-hercules-mulligan-11656702987

Enjoy the read, and remember, the round is still open for everyone to join, and stand for something with us.

PS. we are still open for our next AMA on Jul 6 at 8.30pm ET - you can register here

https://us06web.zoom.us/meeting/register/tZArdeiopzwjHN3zijVxpohnTiqpA38iBUQ_

Hercules Mulligan Team

Our Community Joins In! | Insider Investment Notice

3 months ago

📣 Dear investors, followers, fans, and supporters!

This is an Insider Investment Notice.  We're excited to see our community come in and invest in Hercules Mulligan, and we also want to announce the current status of Insider investments for a total transparency.

Our Insiders have invested a total of $6,476.49 into the offering! 

Everything else in this offering comes from fans, drinkers and supporters of Hercules Mulligan, which we greatly appreciate. We hope you join in as well! Invest in Hercules Mulligan

Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.

Ask Me Anything on Jul 6 at 8.30pm ET

3 months ago

📣 Dear investors, followers, fans, and supporters!

We are happy to announce our next Ask Me Anything with founder and CEO of Hercules Mulligan - Steve Luttmann, brand manager Amy Yakuboff and other Flaviar team members.

The main purpose of AMAs is to  answer everything and provide full transparency, not just as far as the funding goes, but also where the business it, what are the future priorities. We have a lot going on at the moment so we will also update you where the recent developments are.

Sign up using this link

https://us06web.zoom.us/meeting/register/tZArdeiopzwjHN3zijVxpohnTiqpA38iBUQ_

Hercules Mulligan Team

$360k raised so far, 340 new investors, join us.

3 months ago

📣 Dear investors, followers, fans, and supporters!

As we are in the middle of our 3rd week of equity crowdfunding, we are happy to announce we have passed a $360k raised in this crowdfund by 340 investors (new and returning), that are joining us in this round.

Our page has almost 2000 followers and we would love to see as many of you as possible join us as investors and join our community. If there are any questions we can help answer, we are always here and on Discord to help.

We have made great progress in the last few weeks, including hiring our new NJ market representative, who will help us scale on and off-premise in this important state. We are also in negotiations for inclusion in a strategic product, that would get us in front of many new drinkers.

More of that is in our June investor report, which is just around the corner.

Hercules Mulligan Team


Invest and receive a bottle of our new SKU - Eyr&Rye

4 months ago

In 2021 we promised more innovation in the field of ready-to-drink cocktails. And we keep our promises with the launch of our next expression - Eyr & Rye.

It is a proper Manhattan with Irish Whiskey, Rye, and Cherry Bitters. Invest over $500 now and receive a bottle of it with your investment and all the benefits that come together with being in the Hercules Mulligan community.

Rum & Rye is already the 5th most reviewed spirit on Flaviar - one of the world's largest spirits communities and marketplaces. With Eyr&Rye we will attract even more drinkers and lead the RTD revolution.



Invest now and receive your Eyr&Rye bottle.

Last day of 3% Bonus Shares and last time based discount

4 months ago

📣 Dear investors, followers, fans, and supporters!

We are finishing our 2nd week of crowdfunding and this also means it is the last day of 3% bonus shares and the last time-based perk we are doing.

We hope you've enjoyed our May report - our team is working extraordinarily hard to achieve the goals we have set. Even in this market, we are able to grow our on/off premise placements and expand. We know there is a passionate and dedicated community behind this company and we appreciate your support! So if you ever wanted to own a spirits brand - claim your extra 3% today!

And to top up - all returning or waitlisted investors from last year also receive a 3% top-up on their investment.

Hercules Mulligan

Hercules Mulligan MONTHLY COMPANY REPORT - May 2022

4 months ago

Dear investors, followers, fans, and friends,

This update comes to you a bit late, but there were so many things going on that we wanted to finish them right - one of them being the launch of our next equity crowdfunding round. We also know that many of you are paying close attention to the current market conditions and want to ensure that our perspective is also reflected in this update.

The second crowdfunding campaign officially launched on June 8th, and we have passed $300k (⅓ of our goal) after the first week.

We’re incredibly grateful for the support we have received, but we’re aware that there is still a long way ahead. We are also making sure all the necessary precautions are taken regarding our burn rate and runway to ensure we come out of the current conditions as winners.

You can follow the progress of the crowdfunding campaign on our StartEngine page. Don’t forget to spread the word about it among your friends, family, and colleagues, and of course, you are all welcome to invest again.


ON/OFF-PREMISE UPDATE

  • On-Premise Highlights

    • Stout NYC (Multiple Locations) - Secured first order.

    • Ponyboy - By far one of the hottest venues in Williamsburg.

    • Gershwin Theater - Lots of momentum, 3 cases per month.

    • Baylander - HM on the cocktail list.

    • Richard Rodgers Theater - HM is the #1 selling cocktail in the theater.

    • Frankie & Johnies - HM listed as the #1 cocktail on the list.

    • Coyote Ugly  - The general manager of this long-running East Village staple is a huge HM fan and has been using it as the new staff and regulars' go-to shot.

    • Jimmy’s Corner - HM bottle is positioned right next to the original boxing belt from Madison Square Garden. The Guardian published a nice article about the bar



      Additional Back Bar Placements

      Good Bar (Greenpoint), Seans (Midtown), La Masseria, Cowgirl, Hawthorne, Caledonia West and Caledonia East,  Bacaro (Long Island), Caracara Mexican Grill (Long Island), Oniro Taverna Lounge (Long Island), Seafood Basin (Long Island), The Rabbit’s Foot (Long Island), The Rare Bit (Dobbs Ferry)


      Off-Premise Highlights

      • Dry Dock - Our #1 off-premise Brooklyn account. HM has a prime placement there.

      • Times Square Liquor - Window display went up, and in-store tastings are now ready to be started.

      • Seneca Wines and Spirits - We were the first brand ever allowed to do a tasting at this location.  


Other Notable Off-Premise Accounts that carry Hercules Mulligan: 

Roebling Liquors, Soreiku Wine & Liquor, Devino Wine and Spirits (Jackson Heights), KC Wines & Liquor (Bellmore), J&J Wine, Port to Port, Point Lookout Wine, Primo Wine and Liquor, Port Washington Wine and Liquor, Baldwin Wine, Pequa Wine and Spirits, Rocky Point Wine, K&W Wine and Liquors, Swiftway Wine & Liquors, Wine & Liquor Depot Islip, Swiftway Wine & Liquor Medford, 3 Son Liquors (Forest Hills), 107 liquors (LI), 120 W58th Wine & Liquors (NYC), J&J Liquors (NYC), Ace (long island), AKC (BK), Alcomore Wine & Liquors (LI), Amity Babylon Wine & Spirits (long island), Ambassador Wine & Liquors (NYC), Benely Wine & Spirits (brooklyn), Bogeys Bottle Goods (long island), Cabrini Wine & Spirits (NYC), Cedarhurst Wine & Spirits (long island), Columbus Circle (NYC), GNG Wine & Spirits (long island), J&J Spirits Shop (long island) Scotto’s wine and Liquor, Laati Liquor.


HIGHLIGHTS
We participated in three events where Hercules Mulligan had terrific receptions. Both Bourbon at Belmont and WhiskyX in NY had over 1k+ attendees, out of which over 400 sampled HM. It also allowed us to meet & greet investors in person.

The Dead Rabbit bar in NYC hosted a United States Bartenders’ Guild (USBG) event on May 18th. Four Hercules Mulligan cocktails were created for the occasion and served on-site. Our brand manager Amy talked about the history of Hercules Mulligan, and the cocktail expert David Wondrich gave a lecture on drinks and cocktails of the 18th Century. Over 60 people attended the event, and we expect new accounts from being present there.



LOWLIGHTS

We had the opportunity to promote HM at a large event on Long Island, but it was unfortunately canceled due to Covid. 

Supply chain issues are coming in the future, specifically Rye sourcing-related. Rising costs of raw materials are also predicted in the coming months. We do not know if current market conditions might scale down this issue, but we are closely monitoring the situation.


ASKS

With the second crowdfunding round launching, our biggest ask for this month is to let your friends, family, and colleagues know about the campaign and point them to the StartEngine page. Of course, all of you are welcome to participate again. United, we will make this round a success.

Last day of 7% bonus shares!

4 months ago

📣 Dear investors, followers, fans, and supporters!

It means so much to us to see so many people standing for us and supporting our vision! We are proceeding with the expected trajectory of this round, and our first week of fundraising is almost over.

Today is the last chance to claim a 7% bonus shares with your investment. This is the last day of significant bonus shares since the next bonus will be much smaller.

We are making great progress on the sales and hiring front as well and will share our May progress report soon! If you ever wanted to co-own a spirits brand, today is the day to do it.

And to top up - all returning or waitlisted investors from last year also receive a 3% top-up on their investment.

Hercules Mulligan

Last day of 10% bonus shares!

4 months ago

📣 Dear investors, followers, fans and supporters!

We are extremely happy by an outstanding support we have received in these first 2 days. That being said, we are entering the last day of 10% bonus shares.


Don't miss the new chance to invest in Hercules Mulligan, a blockbuster ready-to-drink Old Fashioned that's taking the market by storm.


And to top up - all returning or waitlisted investors from last year also receive a 3% top up on their investment. Are you ready to stand for something with us?

Hercules Mulligan



The 2nd round of Hercules Mulligan crowdfunding starts now!

4 months ago

We've put the first raised capital to good use, and we already see results. We want to move faster and give more people an opportunity to own a chunk of Hercules Mulligan.


We were delighted to see how many people were patiently waiting on the waiting list to invest in the previous round. This is your opportunity to join our RTD revolution, and now is the best moment to invest. Why? Two words: bonus shares!


If you invest in the first 72 hours, you'll get 10% extra shares.


We were impressed by the intent of so many people that got waitlisted in the previous round, so if you invest this time, you get an additional  3% top-up on top of everything!


Ready for another round? 🚀

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