Helix Fitness
The most effective cardio products ever built™
Boston, MA
Consumer Products
Health Tech
Why has Helix seen its sales triple in one year? Because in an industry driven by innovation, Helix is the company behind some of the biggest advances in a decade–and now, like the live indoor cycling craze, its products are ‘connected,’ meaning they’re designed for home use but internet-connected for classes, coaching and community. The company’s Helix brand trainers, scientifically proven more effective than traditional cardio machines, have been adopted by one of the country’s most elite professional sports franchises and confer distinct advantages for female consumers. Its recently-launched Scoop brand has quickly become the country’s #1 selling lateral trainer for seniors.
$403,710
raised
141
Investors
$28M
Valuation
$2.00
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on January 11, 2022 and is no longer accepting investments.
Reasons to Invest
The global connected fitness equipment market was valued at $255.7 Million in 2020 and is projected to reach $1.5 Billion by 2027 as has been demonstrated by high-profile market successes in onDemand and live indoor cycling and exercise classes. (Source: Research and Markets)
Prior to 2020, Helix was found only in elite gyms and in the training rooms of professional sports franchises like the LA Lakers and the Cleveland Cavaliers. Last year, the company went direct-to-consumer for the first time, garnering $4 million in sales, tripling sales revenue from the previous year.
While some fitness modalities do not have patent protection, Helix’s technology is internationally protected till 2034 by 11 patents. Its advisory board includes Danny Musico, former World Champion Boxer and Dr. Peter Mackay, founding member of the Titleist Performance Institute Advisory Board and former consultant to the Toronto Blue Jays and Canadian PGA Tour.
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Overview
Pioneering the most effective cardio solutions for the top fitness consumers
Helix’s products are uniquely poised to disrupt the fitness industry. The only cardio to work in 3D, Helix products have been shown in clinical studies to be dramatically more effective than bikes, treadmills, ellipticals or steppers. The lateral motion burns more fat and recruits more muscles than other cardio, including areas of particular concern to women (the top purchasers of fitness across all categories) such as the inner and outer thighs, glutes, and obliques. It’s why Helix was adopted early and enthusiastically by star trainer Harley Pasternak, who has trained A-list celebrity clients like Lady Gaga, Katy Perry, Megan Fox and Halle Berry.
Helix products are not just for elite athletes; they are exceptionally well suited for an aging population as well. Scientific studies have demonstrated that lateral trainers confer important benefits for older adults, for example by addressing some causes of age-related balance decline and thus reducing fall risk in as little as 4 weeks of training. Because they safely strengthen key supportive musculature that other cardio ignores, lateral trainers are used successfully in pre- and post-rehabilitation of knee and hip replacement surgery patients. Studies show that they actually strengthen the knees and hips, quickly reducing pain for many, including those with arthritis and other age-related conditions.
*Registered trademarks. While these teams use Helix Lateral Trainers in their training protocols, this is not meant to confer an endorsement by these teams.
The Problem
Our bodies move in 3D, but cardio equipment didn’t….until now
Consider traditional cardio equipment: bikes, ellipticals and treadmills. Each looks different, but they all move the body in one plane of movement only, from front to back, which means they concentrate their workout impact on the fronts and backs of the lower body only. But what if you wanted to work your inner thighs or your outer thighs? Or to work your glute medius? Your obliques? You’d have to add another workout at the end of your cardio session.
The Solution
Finally: a cardio solution that works the total lower body, from the core to the floor™
Lateral trainers are a genuine revolution. The first truly 3D cardio equipment, they work the body in all three dimensions of human movement, incorporating muscles that other machines – and daily life – don’t even touch. This results in quicker, better, more effective workouts and real-life results, like a more toned body, reduced fall risk and an end to strength imbalances that can increase risk of injury. This is why the technology has been so quickly adopted by everyone from elite athletes to ‘deconditioned’ seniors.
*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
The Market
Multi-billion dollar fitness industry growing rapidly every year
At-home lifestyles and hectic schedules have led to the adoption of in-home fitness equipment, resulting in the rapid growth of industry revenue. The fitness equipment market continues to grow as it was valued at $11.5 billion in 2019, and is expected to reach $15.2 billion by 2027 at a CAGR of 3.5% from 2020 to 2027.
Amid the COVID-19 crisis, the global market for connected gym equipment estimated at $255.7 million in 2020, is projected to reach $1.5 Billion by 2027. As the demand for effective gym equipment rapidly increases, Helix is uniquely poised for expansion into global fitness markets.
Our Traction
Strong growth in revenue with expansion into international markets
In 2020, the company garnered $4 million in sales, exceeding projections and tripling sales revenue over 2019. With the introduction of both connected technology and direct-to-consumer selling platforms, Helix projects a doubling of net sales revenue in 2021, with projected cost of goods sold at about $4.1 million, projected gross margin at $5.2 million, and projected expenses at $5 million. Importantly, the company has secured 11 utility patents for its proprietary technology both in the U.S. and the top-producing international markets, providing protection for consumer markets AND crucially preventing knock-off production in the countries where fitness equipment is produced, in essence locking up the lateral training market as the company expands outside the U.S. Indeed, Helix has undertaken a culturally specific go-to-market plan for expansion into China in 2022. The company is positioned for strong growth.
These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
Helix’s newest product, the Scoop Lateral Trainer, launched in January 2020, and grew from zero sales to more than $2 million in its first year. We believe sales in 2021 for the Scoop brand are already showing strong results.
The company’s Helix brand products were launched in a new Shopify internet store on November 27, 2020. In fewer than 90 days, the new site produced over $300,000 in sales, with the average order value of $2,500+. Further, the company seeks to continue momentum with upcoming international marketing strategies, such as marketing campaigns in Asia and senior-citizen specific outreach in the United States and Canada.
For the year 2021, the projected cost of goods sold is about $4.1 million, projected gross margin is about $5.2 million, and projected expenses are about $5 million. In the year 2022, the Company projects cost of goods sold at around $10.9 million, with projected gross margin at $14.1 million and projected expenses around $12 million. Please refer to the Forward Looking Information Legend in the Terms section of the campaign page.
OUR LEADERSHIP
The best of fitness, business, and marketing experts in a unified team
The Helix founding and leadership team brings decades of experience across the fitness industry, business development, and marketing. This stellar team of combined expertise provides dedication – and momentum – for rapid growth in the coming years.
Mr. Snyderman is a competitive cyclist and the inventor of lateral training. In a career spanning 28 years both in the United States and Europe, he has been a fitness industry leader with a background in new product development, as well as sales and marketing for both brick & mortar retailers and Infomercial/DRTV for world-famous brands and fitness IP. Mr. Snyderman’s extensive manufacturing expertise in Taiwan and China and his Mandarin language skills confer an edge in bringing products to the market at above industry average margins.
Spencer Pingel is recently retired from a 30-year career in Marketing at The Colgate Palmolive Company where he held senior leadership positions, including Vice President Global Design and Packaging, Vice President Consumer Insights and Analytics, and General Manager U.S. Oral Care. Mr. Pingel has extensive international experience, with previous posts in Paris, Warsaw, and Mexico City. He is fluent in Spanish and received his MBA from Columbia University.
Ms. Good has over 25 years of experience in direct response and consumer product marketing in the fitness, health, and beauty categories. She served as Director of Marketing for the world’s largest direct response company in the 1990s, bringing new products to market and managing campaigns with sales totaling over $250 million. Her background in fitness marketing includes directing the introduction of the Gold’s Gym brand into Europe, for which she received the “Marketer of the Year” award for the entire UK sporting goods industry.
A 35-year specialty fitness industry veteran of marketing, promoting, and managing brick & mortar and specialty fitness dealers, Mr. Logan has been employed in the sports industry in all aspects of management, from product development, marketing, sales management, and PR. He has unprecedented knowledge and expertise in the promotion and brand building of some of the world’s most famous fitness brands.
Mr. Baumgartner has nearly 20 years of experience in managing and developing customer service and technical support systems in both the fitness industry as well as software development businesses. Mr. Baumgartner’s years of customer service are crucial as an important foundational requirement for any direct- to-consumer venture. A former resident of Taiwan, Mr. Baumgartner is fluent in Chinese.
What We Do
360 cardio from the “core to the floor”
Helix produces lateral trainers for all levels of fitness, from ‘de-conditioned’ seniors to the most elite of athletes. The company’s products use proprietary technology that has been scientifically demonstrated to be superior to traditional cardio equipment like bikes, steppers, ellipticals and treadmills. Indeed, the products work the body ‘from the core to the floor,’ meaning that unlike other cardio equipment that simply focus on the fronts and backs of the lower body only, Helix’s lateral trainers work the entire lower body and core 360 degrees. Their products include the only cardio trainers that work the body in 3D.
Lateral trainers have unique benefits outside of fitness alone, giving them a place in the enormous rehabilitation and active aging market. For example, lateral trainers activate a rarely trained muscle called the gluteus medius that is crucial to stabilizing the knee joint. Regular use of lateral trainers can improve knee function, even for those with severe osteoarthritis or injury. Lateral training is also ideal for strengthening and increasing hip mobility, and thus is often used in physical therapy for patients, for example those preparing for or recovering from hip replacement surgery or injury. The future of the lateral trainer in professional fitness and rehabilitation is virtually guaranteed.
These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
The Business Model
Excellent margins provide great marketing opportunities
Helix’s new direct-to-consumer approach now generates sales from e-commerce platforms as well as from direct-response TV sales. The company’s large margins allow it to quickly raise awareness for lateral training in general and its products specifically without incurring major marketing losses. Spreading the word about Helix and Scoop online and on TV is part of the path to a profitable bottom line for the company, and results since online and TV campaigns have started prove the strategy is working.
How We Are Different
Bringing new, patented technologies to the home gym
While most of Helix’s competitors are much larger companies, most are fighting for sales with the same or extremely similar product offerings. Helix and Scoop offer technology that moves the fitness industry in a new direction, literally and figuratively. With equipment that moves people laterally, Helix engages more muscles, burns more calories, and balances the body’s musculature more evenly – all with one machine. Helix technology is patented until 2034, giving the advantage of having zero direct competitors with the same technologies or claims.
The Vision
Enhancing fitness...and ready to take on the world
In 2020, the company saw a tripling of sales with a nearly 300% growth year-on-year. 2019 was spent preparing for new product offerings and putting into place the mechanisms for direct consumer sales, allowing online sales in 2020 to increase, particularly when bolstered by the COVID economy. Helix’s next step was creating the connected technology that bolsters our trainers, making them "sticky" and naturally integrated into consumers' lives. Now that both the online sales models and the connected technology are in place, the company is poised to introduce its products into APAC and other global markets in the coming year.
Why Invest
A proven track record, successful sales and the momentum toward strong growth
Helix is already a successful company, with proven technologies, a comprehensive strategy for growth in place, and due to its 11 patents, no direct competitors. After a strong 2020 with $4 million in sales, Helix is now set to scale. With new investment, the company plans to grow across global markets with its proven products. The company’s management team is composed of trusted professionals in the fitness, business, and marketing space – ensuring growth for its new, disruptive technologies. As Helix continues forward and up – and in lateral motion! – it invites investors to join on the journey to bring the industry’s most effective cardio products to the world.
These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
Offering Summary
Company | : | Helix Fitness, Inc. |
Corporate Address | : | 572 Freeport St., Unit A, Boston, MA 02122 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $1,070,000.00 |
Minimum Investment Amount(per investor) | : | $500.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 5,000 |
Maximum Number of Shares Offered | : | 535,000 |
Price per Share | : | $2.00 |
Pre-Money Valuation | : | $28,000,000.00 |
Forward Looking Information Legend
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
Voting Rights of Securities sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time Based
First 48 Hours
Invest in the 48 hours and receive 25% Bonus Shares
First Week
Receive 10% Bonus Shares
Second Week
Receive 5% Bonus Shares
Amount Based
$500+
Receive a Free Scoop Lateral Trainer $299 value (shipping and handling not included).
$1,000+
Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 30% off any Helix branded product
$2,500+
Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 40% off any Helix branded product
$5,000+
Receive a free Helix Lateral Trainer H1000 ($2999 value) or 50% off any Helix Branded Product.
$10,000+
free Helix Lateral Trainer HLT3500 ($4999 value) + 5% bonus shares
$20,000+
free Helix Lateral Trainer HLT3500 ($4999 value) + 10% bonus shares
$50,000+
free Helix Lateral Trainer HLT3500 ($4999 value) + 15% bonus shares
$100,000+
free Helix Lateral Trainer HLT3500 ($4999 value) + 20% bonus shares
*All perks occur when the offering is completed.
*All perks can be exchanged for a donation to one of three charities at an equivalent amount based on product costs.
*All perks that include the Scoop lateral trainer can be gifted from the investor to a senior/retiree.
The 10% StartEngine Owners’ Bonus
Helix will offer 10% additional bonus shares of Common Stock for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer’s bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares of Class A Common Stock (Non-Voting) which they purchase in this offering. For example, if you buy 100 shares of common shares at $2.00 / share, you will receive and own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments. Any expense labeled “Travel and Entertainment”.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,091,339.00
USD
$844,791.00
USD
Cash And Cash Equivalents
$256,942.00
USD
$8,632.00
USD
Accounts Receivable
$113,763.00
USD
$131,584.00
USD
Short Term Debt
$745,250.00
USD
$655,452.00
USD
Long Term Debt
$1,014,709.00
USD
$500,491.00
USD
Revenues And Sales
$4,086,909.00
USD
$1,621,478.00
USD
Costs Of Goods Sold
$1,099,584.00
USD
$669,678.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$357,468.00
USD
-$363,372.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Helix and high-profile athletes
4 months agoDear Investors,
If you're a golf fan, you may be tuning in to the Farmers Insurance Open at Torrey Pines this week--and rising PGA star Brandon Hagy may already be on your radar screen. We thought you’d like to know that Helix® is on HIS radar screen: in fact, he calls it “The best golf specific cardio training I have experienced.”
Clinically shown to recruit muscles other cardio ignores,* our lateral trainers' sports-specific benefits have led to their adoption by elite athletes from Hagy, to the LA Lakers, to top tier collegiate ice hockey teams. But they're also unique in the fitness category for the therapeutic benefits they impart as well: specifically improved knee/hip joint health and pain reduction. According to Markets and Markets, the US market for physiotherapy equipment is driven in large part by the prevalence of degenerative joint disorders and is estimated to reach 21.7 billion by 2025.* * This is a market we have just begun to tap into; we see enormous potential for our patented products. More on that with our next update!
All the best,
Lenny Snyderman
President and CEO, Helix
*https://helixfitness.com/pages/clinical-research-data
**https://www.marketsandmarkets.com/Market-Reports/physiotherapy-equipment-market-65250228.html
How to Contact Helix.
4 months agoDear Partners,
We are so grateful for your investment and your trust in us!
We’ve up a special ‘hotline’ email for you to reach us. It is investors@helixfitness.com Please don’t hesitate to reach out at any point; we always want to hear your questions, your ideas and of course, any suggestions you have to aid in growing OUR company.
Thank you so much and look forward to hearing from you!
Best,
Lenny Snyderman
President & CEO, Helix
Meet our newest product, custom built for 83.5 million Americans**
4 months agoDear Investors,
Did you know that 25% of Americans suffer from knee or hip pain?* And for those 65+, the number increases to 50.3%?**
Our Scoop® Lateral Trainer, introduced after 10 years of clinical studies and marketed as a therapeutic fitness device to reduce hip and knee pain, has been a huge success. The reviews we receive daily are glowing, to put it mildly.
Here are some recent reviews from verified customers:
“I have had bone on bone pain in my left (knee) for over 2 years... Before I started using the Scoop, I was having trouble walking short distances and playing with our beloved Sheltie in the yard was next to impossible. Now I can walk long distances and play with our dog and my knee feels almost normal."
“After a little more than a week, the chronic arthritic hip pain has been greatly reduced with improved flexibility.”
“The Scoop has been a miracle for me. Much better than pt in my opinion.”
“Life changing. I was having very serious pain in my hips and I simply couldn’t sleep at night as the pain was excruciating….since using the Scoop each day for 30 to 40 minutes, I’ve finally been able to sleep through the night and its helped make walking less painful and I can walk longer and farther.”
We have hundreds of similar reviews. That’s why we’re thrilled to give you a sneak preview of our newest patented product, slated for production April 2022. See the WORKING (not one of those phony renderings) pre-production prototype, below being tested in our Boston offices.
This new Scoop® Lateral Trainer is beefier so those who weigh over 250 lbs can use it (they’ve been clamoring!). It is lower profile to fit more easily under desks. And despite the fact that our return rate is extremely low for a direct response product (industry average runs 10- 15%, we’re close to 5%), we believe the new product effectively addresses the most common complaints we've received and that it will be perfectly suited to light commercial use in a physical therapy clinic.
If current Scoop Lateral Trainer has been a home run, we feel pretty confident this one is a grand slam.....and completely out of the park!!
We’re so excited for Scoop has the opportunity to bring pain relief to 83.5 million Americans…and for you to share in the success of this product.
Best,
Lenny Snyderman
President & CEO, Helix
* Source:
https://www.cdc.gov/mmwr/preview/mmwrhtml/mm5717a9.htm
***These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success."
Closing in less than 24 hours....
4 months agoIn the spirit of the countdown lists so ubiquitous this time of year, we wanted to leave you with why we're so bullish on our company's future.
Without further ado: the top 10 reasons the future looks bright for Helix.
Reason #10 Our patented trainers so effectively target the top 3 sources of chronic pain* that they're now commonly used by physical therapists across the US and Canada. In fact, so many PTs requested lateral trainers that we created two model specifically for them (the Helix HR3500) and the new Scoop Sc300 Portable Commercial Lateral Trainer (Available April 2022).
Reason #9 Our patented lateral trainers have been clinically shown to improve balance by 59% in less than one month, reducing fall risk, the #1 cause of injury and death in older Americans.** We are not aware of any other cardio that does this.
Reason #8 Our new TV commercial, launched in November, has nearly doubled daily sales for our Scoop® Lateral Trainers, driving traffic directly from the TV spot and ‘lifting’ sales on Amazon and our own website (www.TrytheScoop.com)
Reason #7: Some of the fittest people in the world—those whose very livelihood depends on staying in peak condition-- choose our lateral trainers. We think you’ll agree that if it’s good enough for the LA Lakers and the Cleveland Cavaliers…it’s pretty darn good.
Reason #6 We’ve had 4 successful appearances on QVC in 2021 and 2022, including one airing where we sold close to $100,000 worth of Scoop® Lateral Trainers in less than 12 minutes. In fact, just since December 22nd, we’ve sold close to $350,000 on QVC .
Reason #5 Our overall revenue increased 300% in 2020 and nearly doubled in 2021.We tripled our sales of Lateral Trainers on Amazon in 2021 We’ve budgeted $20,000,000 in revenue for 2022.
Reason #4 Despite supply chain issues that have hobbled some companies, we’ve managed to meet the greatly increased demand for our lateral trainers without incident and have even brought a new factory on line for 2022.
Reason #3 One in four US adults suffer from chronic joint pain.*** Unlike cycling, running, ellipticals, steppers or walking, our patented lateral trainers aren’t just SAFE for knees and hips, they are clinically shown to be GOOD for knees and hips.
Reason #2 Lateral trainers have been clinically shown more effective than traditional cardio. They work more muscles, they burn more fat every second of every workout, and they achieve target heart rates 23% faster. An added plus: they target muscles that women in particular say they care about, such as the inner thighs, the outer thighs, the butt and the muscles of the core.
Reason #1 Did we mention that we have 11 international patents?! We like to say that lateral training is the most effective cardio ever made, and it’s also clinically shown to be among the most therapeutic. Our 11 patents mean we have a virtual lock on lateral training as a category through 2032.
We don’t know what the future will hold, but given current consumer trends, we like to think we are a pretty safe bet in an uncertain world. We look forward to making the world a little bit healthier, and to increasing our bottom line—and our investors’— while we do it. We so appreciate your trust!
All the best,
Lenny Snyderman
President & CEO, Helix
* Source:
** Source:
*** Source:
Covid and connected fitness
4 months agoOne of the biggest trends in fitness in the past 5 years has been the move towards “connected” fitness: products like Helix, Peloton, Tonal and Mirror that allow you to take live and on demand classes in your own home.
Home fitness, particularly connected fitness, was booming prior to the pandemic, and it’s clear that current conditions — with intermittent lock downs, gym closures, social distancing and an increased urgency to maintain health and wellness — have not only increased demand, but increased it dramatically.*
Indeed, COVID has now shaped and cemented people’s wellness habits, and industry analysts predict this effect will remain after the pandemic is over. Jason Helfstien, a senior analyst at Oppenheimer & Co, has this to say about home fitness for the future: “The genie doesn’t go back in the bottle post pandemic…once consumers try something new, they never fully go back to the old way.” **
Helix now offers a subscription service for unlimited at-home classes, via a smart phone app, and our top of the line model actually integrates this app into the console itself. We’ve seen a 50% increase in those taking our at-home classes in just the past month. There is no doubt that this is the future of fitness; the genie is not going back in the bottle. We are ready TODAY.
Lenny Snyderman
President & CEO, Helix
* Source:
** Source:
Only 4 days left...
5 months agoA quick update on a fast growing fitness market with enormous potential for Helix: the Asian fitness market.
The Chinese market for fitness products is absolutely booming, particularly among the quickly growing middle class. Young people, in particular, are hooked on fitness as part of an aspirational lifestyle; in fact, 48% of those aged 16 -24 and 59% of those aged 25-34% have a gym membership.*
We are poised to tap into this market and have already made some important inroads. For example, we have a new Chinese sales agency relationship with strong ties to FIBO, the largest commercial fitness trade group in the world. This agency has begun to promote our Helix® Lateral Trainers to some of China's largest players and has already placed a number of commercial Helix Lateral Trainer in clubs around Shanghai. Stay tuned!
With respect to our Scoop® Lateral Trainers for China, we’ve been in discussion with Xiaomi, the famous $43billion ** consumer electronics company who has seen the opportunity in health and wellness in China and launch a fitness division in 2019. They were especially drawn to our Scoop product due to its compact size, its therapeutic fitness applications, and the fact that it is good for the whole family--from kids to grandparents-- something that is extremely appealing to a population that often lives multi-generationally.
Finally, I’ll leave you with a quick shot of a new gym in Taiwan that just installed our new Helix® 3D Lateral Trainers.
We’ll keep you posted!
Lenny Snyderman
President & CEO, Helix
* https://www.statista.com/statistics/1184474/china-people-with-a-gym-membership-by-age/
** https://en.wikipedia.org/wiki/Xiaomi
Brand new product: Pre-production sample just arrived
5 months agoHelix as a company is thriving—and growing--even during very tough conditions.
You’ve heard about how hard it's been for firms to maintain staff, to procure inventory and to supply orders. We are facing all the same challenges you’ve read about, but to be frank, we’re handling them largely without a hitch. We want our investors to know this because we believe it really says something about the health of our company.
Point #1: We have not been able to go to Asia since early 2020, but because Helix has 30+ year established manufacturing partnerships and key strategic relationships in place in both China and Taiwan, we’ve been able to ramp up production, make necessary tweaks and improvements to existing products and supply dramatically increased consumer demand. We’ve even been able to get a third factory on line for first quarter 2022.
Point #2: We have received a full, pre-production, WORKING prototype of our newest product: a 2.0, upgraded version of our Scoop Lateral Trainer. Check out the video below of our marketing director giving it a whirl.
This machine has features that customers have asked for, like a handle and integrated slides to move more easily, built in capacity to incorporate resistance bands for upper body training, and a lower profile to work better under desks. It also has features they didn’t even know to ask for: like an internal flywheel system that makes the workout even smoother and more robust and enables greatly increased resistance options.
This new model can help us cement our growing physical therapist customer base, while bringing in an entirely new demographic as well: younger, fitter people who want to work out at home or at their desks but need it to more replicate the cardio workouts they're familiar with at home and in the gym.
It’s a game changer, and we have been able to bring it to market during what others describe as one of the toughest climates for business in memory.
We hope you’ll agree that Helix is a great investment.
We’ll continue to keep you posted!
Lenny Snyderman
President & CEO, Helix Fitness Inc.
Our strategy is working
5 months agoWe keep breaking records…and we see that as concrete proof that the marketing strategies we've put into place are working exactly as planned. We had our biggest sales day EVER for our Scoop® brand on January 1st, and in the previous 10 days we've sold just under $300,000 worth of product on QVC in just two short 12 minute airings.
It’s not a coincidence: we are seeing concrete evidence that our new television spot is driving sales for our mini lateral trainer across all platforms, and that our social media campaigns for both Scoop® and Helix® are driving consumer demand for the category as a whole. In fact, we're hearing from fitness dealers across the United States that consumers are now coming into their brick and mortar stores in search of lateral trainers.
Spreading the word about the benefits of lateral training has been our strategy all along, as we believed that once the public understood the benefits, sales would inevitably follow. Almost without exception, every dollar we’ve been able to spend on marketing lateral training has paid off. Think about it: when there's one fitness modality that's been clinically shown to be exceptionally effective cardio AND that same modality can also dramatically reduce the most common forms of chronic pain, wouldn’t you be interested?
We’ll keep you posted!
Lenny Snyderman
President & CEO, Helix Fitness
2021 recap
5 months agoDear Investors,
We’ve shared a lot of stories about what an incredible year it has been for Helix. As this campaign winds to a close in just 10 short days, we thought we’d leave you with some of the highlights of 2021
- Overall sales: We keep breaking our own records. After tripling sales in 2020, we nearly doubled our revenue overall in 2021.
- Amazon: We’ve more than tripled our Lateral Trainer sales to over $1,000,000 on arguably the most important platform of all: Amazon.
- TV Home Shopping: We’ve had two extremely successful appearances on QVC for our Scoop® product, with sales of over $8000 per minute in each of our two appearances. A third airing is planned for January 2nd. Amazingly, in just the last 7 days alone, QVC has sold over $237,000
of Scoop Lateral Trainers.
- Supply: Despite well publicized supply chain issues, we’ve managed to keep pace with dramatically increased demand. In fact, we’ve lined up a third factory to manage supply. It will come online first quarter of 2022.
- Brick and Mortar stores: Our more than 100 Special Fitness Storefronts in the US are reporting increased consumer demand for lateral trainers, an impact of our ramped up social media and television presence. There’s even a brand new store dedicated to our lateral trainers only: Revolutionary Fitness in Des Moines, Iowa.
As we enter what is traditionally the strongest time of the year for health and fitness sales, we are extremely optimistic for 2022. We thank you for your support this year and look forward to a fantastic 2022.
Happy New Year,
Lenny Snyderman
President & CEO, Helix Fitness, Inc.
Lateral training as therapy
5 months agoAs investors, you know that my company invented — and patented — a new category of fitness: lateral cardio trainers. When I came up with the idea for the original lateral trainer, I knew that by incorporating more muscles every second of every workout, I could create a more effective and more efficient cardio product than anything else on the market.
What I frankly did not anticipate was the therapeutic side of the modality. You see, by strengthening the muscles on the sides of the body (muscles that traditional cardio machines ignore), lateral trainers can:
- safely rehabilitate after hip and knee replacement surgeries
- dramatically reduce pain from common joint injuries, pain or arthritis
- quickly improve balance in those with age-related balance decline
- correct strength imbalances that can lead to increased risk of injuries
In fact, because of lateral training's therapeutic benefits, we heard from so many physical therapists clamoring for our products that we had to make Helix® models specifically for physical therapy settings (the HLT3000, shown below). Similarly, now we see that our Scoop® mini lateral trainers have quickly been adopted in physical therapy clinics across the US and Canada.
Our goal as a company is to introduce technology that helps people lead fitter, healthier lives. We’re very proud that our products are doing just that.
Best,
Lenny Snyderman
President & CEO, Helix 
Wow! Since our launch yesterday, we’ve raised over $100,000, pending all investments clear accordingly. We know that this new investment is going to fuel our growth in a very powerful way. Why? Because bottom line, we’ve seen that when we can educate people about lateral training, it sells!
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