Helix Fitness

The most effective cardio products ever built™

Helix Fitness

The most effective cardio products ever built™

Boston, MA
Consumer Products
Health Tech
Why has Helix seen its sales triple in one year? Because in an industry driven by innovation, Helix is the company behind some of the biggest advances in a decade–and now, like the live indoor cycling craze, its products are ‘connected,’ meaning they’re designed for home use but internet-connected for classes, coaching and community. The company’s Helix brand trainers, scientifically proven more effective than traditional cardio machines, have been adopted by one of the country’s most elite professional sports franchises and confer distinct advantages for female consumers. Its recently-launched Scoop brand has quickly become the country’s #1 selling lateral trainer for seniors.

$221,846

raised
115
Investors
$28M
Valuation
$2.00
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$221,846

raised
115
Investors
$28M
Valuation
$2.00
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Helix Fitness:

$500+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Tier 1 - $500+
Receive a Free Scoop Lateral Trainer $299 value (shipping and handling not included).
$1,000+
Investment
Tier 2 - $1,000+
Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 30% off any Helix branded product
$2,500+
Investment
Tier 3 - $2,500+
Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 40% off any Helix branded product
$5,000+
Investment
Tier 4 - $5,000+
Receive a free Helix Lateral Trainer H1000 ($2999 value) or 50% off any Helix Branded Product.
$10,000+
Investment
Tier 5 - $10,000+
free Helix Lateral Trainer HLT3500 + 5% bonus shares
$20,000+
Investment
Tier 6 - $20,000+
free Helix Lateral Trainer HLT3500 + 10% bonus shares
$50,000+
Investment
Tier 7 - $50,000+
free Helix Lateral Trainer HLT3500 + 15% bonus shares
$100,000+
Investment
Tier 8 - $100,000+
free Helix Lateral Trainer HLT3500 + 20% bonus shares

Reasons to Invest

The global connected fitness equipment market was valued at $255.7 Million in 2020 and is projected to reach $1.5 Billion by 2027 as has been demonstrated by high-profile market successes in onDemand and live indoor cycling and exercise classes. (Source: Research and Markets)
Prior to 2020, Helix was found only in elite gyms and in the training rooms of professional sports franchises like the LA Lakers and the Cleveland Cavaliers. Last year, the company went direct-to-consumer for the first time, garnering $4 million in sales, tripling sales revenue from the previous year.
While some fitness modalities do not have patent protection, Helix’s technology is internationally protected till 2034 by 11 patents. Its advisory board includes Danny Musico, former World Champion Boxer and Dr. Peter Mackay, founding member of the Titleist Performance Institute Advisory Board and former consultant to the Toronto Blue Jays and Canadian PGA Tour.

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Overview


Pioneering the most effective cardio solutions for the top fitness consumers 

Helix’s products are uniquely poised to disrupt the fitness industry. The only cardio to work in 3D, Helix products have been shown in clinical studies to be dramatically more effective than bikes, treadmills, ellipticals or steppers. The lateral motion burns more fat and recruits more muscles than other cardio, including areas of particular concern to women (the top purchasers of fitness across all categories) such as the inner and outer thighs, glutes, and obliques. It’s why Helix was adopted early and enthusiastically by star trainer Harley Pasternak, who has trained A-list celebrity clients like Lady Gaga, Katy Perry, Megan Fox and Halle Berry.

Helix products are not just for elite athletes; they are exceptionally well suited for an aging population as well.  Scientific studies have demonstrated that lateral trainers confer important benefits for older adults, for example by addressing some causes of age-related balance decline and thus reducing fall risk in as little as 4 weeks of training. Because they safely strengthen key supportive musculature that other cardio ignores, lateral trainers are used successfully in pre- and post-rehabilitation of knee and hip replacement surgery patients.  Studies show that they actually strengthen the knees and hips, quickly reducing pain for many, including those with arthritis and other age-related conditions.   

*Registered trademarks. While these teams use Helix Lateral Trainers in their training protocols, this is not meant to confer an endorsement by these teams.  

The Problem


Our bodies move in 3D, but cardio equipment didn’t….until now

Consider traditional cardio equipment: bikes, ellipticals and treadmills.  Each looks different, but they all move the body in one plane of movement only, from front to back, which means they concentrate their workout impact on the fronts and backs of the lower body only. But what if you wanted to work your inner thighs or your outer thighs? Or to work your glute medius? Your obliques? You’d have to add another workout at the end of your cardio session.

The Solution


Finally: a cardio solution that works the total lower body, from the core to the floor™     

Lateral trainers are a genuine revolution. The first truly 3D cardio equipment, they work the body in all three dimensions of human movement, incorporating muscles that other machines – and daily life – don’t even touch. This results in quicker, better, more effective workouts and real-life results, like a more toned body, reduced fall risk and an end to strength imbalances that can increase risk of injury. This is why the technology has been so quickly adopted by everyone from elite athletes to ‘deconditioned’ seniors.   

*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

The Market


Multi-billion dollar fitness industry growing rapidly every year

At-home lifestyles and hectic schedules have led to the adoption of in-home fitness equipment, resulting in the rapid growth of industry revenue. The fitness equipment market continues to grow as it was valued at $11.5 billion in 2019, and is expected to reach $15.2 billion by 2027 at a CAGR of 3.5% from 2020 to 2027.

Amid the COVID-19 crisis, the global market for connected gym equipment estimated at $255.7 million in 2020, is projected to reach $1.5 Billion by 2027. As the demand for effective gym equipment rapidly increases, Helix is uniquely poised for expansion into global fitness markets.

Our Traction


Strong growth in revenue with expansion into international markets

In 2020, the company garnered $4 million in sales, exceeding projections and tripling sales revenue over 2019. With the introduction of both connected technology and direct-to-consumer selling platforms, Helix projects a doubling of net sales revenue in 2021, with projected cost of goods sold at about $4.1 million, projected gross margin at $5.2 million, and projected expenses at $5 million. Importantly, the company has secured 11 utility patents for its proprietary technology both in the U.S. and the top-producing international markets, providing protection for consumer markets AND crucially preventing knock-off production in the countries where fitness equipment is produced, in essence locking up the lateral training market as the company expands outside the U.S. Indeed, Helix has undertaken a culturally specific go-to-market plan for expansion into China in 2022. The company is positioned for strong growth.

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

Helix’s newest product, the Scoop Lateral Trainer, launched in January 2020, and grew from zero sales to more than $2 million in its first year. We believe sales in 2021 for the Scoop brand are already showing strong results. 

The company’s Helix brand products were launched in a new Shopify internet store on November 27, 2020. In fewer than 90 days, the new site produced over $300,000 in sales, with the average order value of $2,500+. Further, the company seeks to continue momentum with upcoming international marketing strategies, such as marketing campaigns in Asia and senior-citizen specific outreach in the United States and Canada. 

For the year 2021, the projected cost of goods sold is about $4.1 million, projected gross margin is about $5.2 million, and projected expenses are about $5 million. In the year 2022, the Company projects cost of goods sold at around $10.9 million, with projected gross margin at $14.1 million and projected expenses around $12 million. Please refer to the Forward Looking Information Legend in the Terms section of the campaign page.  

OUR LEADERSHIP


The best of fitness, business, and marketing experts in a unified team

The Helix founding and leadership team brings decades of experience across the fitness industry, business development, and marketing. This stellar team of combined expertise provides dedication – and momentum – for rapid growth in the coming years.

Mr. Snyderman is a competitive cyclist and the inventor of lateral training. In a career spanning 28 years both in the United States and Europe, he has been a fitness industry leader with a background in new product development, as well as sales and marketing for both brick & mortar retailers and Infomercial/DRTV for world-famous brands and fitness IP.  Mr. Snyderman’s extensive manufacturing expertise in Taiwan and China and his Mandarin language skills confer an edge in bringing products to the market at above industry average margins. 

Spencer Pingel is recently retired from a 30-year career in Marketing at The Colgate Palmolive Company where he held senior leadership positions, including Vice President Global Design and Packaging, Vice President Consumer Insights and Analytics, and General Manager U.S. Oral Care. Mr. Pingel has extensive international experience, with previous posts in Paris, Warsaw, and Mexico City.  He is fluent in Spanish and received his MBA from Columbia University. 

Ms. Good has over 25 years of experience in direct response and consumer product marketing in the fitness, health, and beauty categories. She served as Director of Marketing for the world’s largest direct response company in the 1990s, bringing new products to market and managing campaigns with sales totaling over $250 million. Her background in fitness marketing includes directing the introduction of the Gold’s Gym brand into Europe, for which she received the “Marketer of the Year” award for the entire UK sporting goods industry.

A 35-year specialty fitness industry veteran of marketing, promoting, and managing brick & mortar and specialty fitness dealers, Mr. Logan has been employed in the sports industry in all aspects of management, from product development, marketing, sales management, and PR. He has unprecedented knowledge and expertise in the promotion and brand building of some of the world’s most famous fitness brands.

Mr. Baumgartner has nearly 20 years of experience in managing and developing customer service and technical support systems in both the fitness industry as well as software development businesses. Mr. Baumgartner’s years of customer service are crucial as an important foundational requirement for any direct- to-consumer venture.  A former resident of Taiwan, Mr. Baumgartner is fluent in Chinese.

What We Do


360 cardio from the “core to the floor”

Helix produces lateral trainers for all levels of fitness, from ‘de-conditioned’ seniors to the most elite of athletes. The company’s products use proprietary technology that has been scientifically demonstrated to be superior to traditional cardio equipment like bikes, steppers, ellipticals and treadmills. Indeed, the products work the body ‘from the core to the floor,’ meaning that unlike other cardio equipment that simply focus on the fronts and backs of the lower body only, Helix’s lateral trainers work the entire lower body and core 360 degrees. Their products include the only cardio trainers that work the body in 3D. 

Lateral trainers have unique benefits outside of fitness alone, giving them a place in the enormous rehabilitation and active aging market. For example, lateral trainers activate a rarely trained muscle called the gluteus medius that is crucial to stabilizing the knee joint. Regular use of lateral trainers can improve knee function, even for those with severe osteoarthritis or injury. Lateral training is also ideal for strengthening and increasing hip mobility, and thus is often used in physical therapy for patients, for example those preparing for or recovering from hip replacement surgery or injury. The future of the lateral trainer in professional fitness and rehabilitation is virtually guaranteed.

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

The Business Model


Excellent margins provide great marketing opportunities

Helix’s new direct-to-consumer approach now generates sales from e-commerce platforms as well as from direct-response TV sales. The company’s large margins allow it to quickly raise awareness for lateral training in general and its products specifically  without incurring major marketing losses. Spreading the word about Helix and Scoop online and on TV is part of the path to a profitable bottom line for the company, and results since online and TV campaigns have started prove the strategy is working. 

How We Are Different


Bringing new, patented technologies to the home gym

While most of Helix’s competitors are much larger companies, most are fighting for sales with the same or extremely similar product offerings. Helix and Scoop offer technology that moves the fitness industry in a new direction, literally and figuratively. With equipment that moves people laterally, Helix engages more muscles, burns more calories, and balances the body’s musculature more evenly – all with one machine. Helix technology is patented until 2034, giving the advantage of having zero direct competitors with the same technologies or claims. 

The Vision


Enhancing fitness...and ready to take on the world

In 2020, the company saw a tripling of sales with a nearly 300% growth year-on-year. 2019 was spent preparing for new product offerings and putting into place the mechanisms for direct consumer sales, allowing online sales in 2020 to increase, particularly when bolstered by the COVID economy. Helix’s next step was creating the connected technology that bolsters our trainers, making them "sticky" and naturally integrated into consumers' lives. Now that both the online sales models and the connected technology are in place, the company is poised to introduce its products into APAC and other global markets in the coming year.

Why Invest


A proven track record, successful sales and the momentum toward strong growth

Helix is already a successful company, with proven technologies, a comprehensive strategy for growth in place, and due to its 11 patents, no direct competitors. After a strong 2020 with $4 million in sales, Helix is now set to scale. With new investment, the company plans to grow across global markets with its proven products. The company’s management team is composed of trusted professionals in the fitness, business, and marketing space – ensuring growth for its new, disruptive technologies. As Helix continues forward and up – and in lateral motion! – it invites investors to join on the journey to bring the industry’s most effective cardio products to the world. 

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

Offering Summary


Company

:

Helix Fitness, Inc.

Corporate Address

:

572 Freeport St., Unit A, Boston, MA 02122

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$28,000,000.00











Forward Looking Information Legend

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

Voting Rights of Securities sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time Based

First 48 Hours

Invest in the 48 hours and receive 25% Bonus Shares

First Week

Receive 10% Bonus Shares

Second Week

Receive 5% Bonus Shares

Amount Based

$500+

Receive a Free Scoop Lateral Trainer $299 value (shipping and handling not included).

$1,000+

Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 30% off any Helix branded product

$2,500+

Free Scoop Lateral Trainer ($299 value) + Helix Stainless Water Bottle and a baseball cap or 40% off any Helix branded product

$5,000+

Receive a free Helix Lateral Trainer H1000 ($2999 value) or 50% off any Helix Branded Product.

$10,000+

free Helix Lateral Trainer HLT3500 ($4999 value) + 5% bonus shares

$20,000+

free Helix Lateral Trainer HLT3500 ($4999 value) + 10% bonus shares

$50,000+

free Helix Lateral Trainer HLT3500 ($4999 value) + 15% bonus shares

$100,000+

free Helix Lateral Trainer HLT3500 ($4999 value) + 20% bonus shares

*All perks occur when the offering is completed.

*All perks can be exchanged for a donation to one of three charities at an equivalent amount based on product costs.

*All perks that include the Scoop lateral trainer can be gifted from the investor to a senior/retiree.

The 10% StartEngine Owners’ Bonus

Helix will offer 10% additional bonus shares of Common Stock for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer’s bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares of Class A Common Stock (Non-Voting) which they purchase in this offering. For example, if you buy 100 shares of common shares at $2.00 / share, you will receive and own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments. Any expense labeled “Travel and Entertainment”.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,091,339.00 USD
$844,791.00 USD
Cash And Cash Equivalents
$256,942.00 USD
$8,632.00 USD
Accounts Receivable
$113,763.00 USD
$131,584.00 USD
Short Term Debt
$745,250.00 USD
$655,452.00 USD
Long Term Debt
$1,014,709.00 USD
$500,491.00 USD
Revenues And Sales
$4,086,909.00 USD
$1,621,478.00 USD
Costs Of Goods Sold
$1,099,584.00 USD
$669,678.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$357,468.00 USD
-$363,372.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

We beat our own record!

8 days ago

This past March, we celebrated our strongest sales month to date for for Helix Lateral Trainers.  Given March's historically strong numbers for fitness, we thought the record would hold for the rest of the year.  We were wrong.  We just beat our own record---by close to 40%.  Why is this happening?  There are 3 reasons, and they all point to the fact that the strategic choices we've made in the past two years are paying off. 

1.  In 2020, we launched upgraded models featuring the 3D tech that not only makes them more effective as a fitness modality, but also makes them easier for consumers in terms of perceived exertion.  This upgrade instantly increased our potential customer base, taking Helix from a product that appealed mainly to hardcore fitness consumers to one that could suit nearly any fitness consumer.     

2. In 2020 we started aggressively selling direct-to-customer via a new website, HelixFitness.com   This gave us an effective platform to market our product directly to our end consumer, while controlling messaging and increasing bottom line profitability.  

3. Concurrent with the launch of the site, we started an aggressive, multi-channeled marketing campaign to introduce lateral training to a mass audience. It includes extensive social media marketing and traditional television media, with ads, posts, and tv spots all extolling the benefits of lateral training, the patented technology behind all of our products.

We’re thrilled to see the progress--and the confirmation that our strategies are working.

We’ll keep you posted!

Lenny Snyderman

President & CEO, Helix  

 

A product that may help 76,000,000+ with hip pain

12 days ago

Did you know that 76,000,000 Americans report having hip pain? Or that each year, over 450,000 people get hip replacement surgery* and 300,000+ fracture a hip**? 

The market for a product that can help the hips is enormous, and with an aging population, growing rapidly. ***    And Helix’s patented technology is ’tailor made’ for these customers.    

In ten years of clinical studies, lateral training has been shown to be safe and beneficial to the hips in two ways.   First, it specifically targets muscles that traditional cardio (and daily life and activity) completely ignores, muscles that are critical to healthy functioning of the hip joint.  Second, it increases flexibility and mobility in the joint itself.   The benefits have been demonstrated to be significant; it’s why Helix’s products have been increasingly adopted by physical therapy clinics across the country for use as a tool to combat hip pain and to rehabilitate after injury and/or hip replacement surgery.  And it's why the positive reviews for our Scoop Lateral Training products--specifically marketed to those with hip and knee issues--keep pouring in.  See a few examples below.  

“Bad” hips are a huge problem.  With 11 international patents, Helix ‘owns’ the technology that can be a major part of the solution. 

We’ll keep you updated!

Lenny Snyderman

CEO & President, Helix  


*   Source, American Joint Replacement Registry

**  Source, Cleveland Clinic

*** Source, The United States Census Bureau



*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Would you invest in tech that can prevent the biggest cause of injury in those 65+?

about 1 month ago

A recent study confirmed that Helix's proprietary lateral training products dramatically improve balance (and reduce fall risk) in less than one month. We see this as an ENORMOUS opportunity to make a positive impact on quality of life for people 65+ — and of course, to increase market share for the company. 

One third of people 65+ report a fall each year, with 37,000,000 ending up in the ER. Falls are the leading cause of death from injury in older Americans, and over 95% of hip fractures are caused by falling. That’s where Helix's patented technology comes in.

SciFit Corporation, a Tulsa, OK-based manufacturer of medical fitness products, licensed Helix’s proprietary technology for a recumbent lateral trainer and then commissioned a study of that trainer in 2015.    

The study followed male and female test subjects who ranged in age from 72 to 95.  Subjects were given a simple fitness test measuring agility, strength and balance (called a side step test or SST). The subjects then conducted regular workouts on a recumbent lateral trainer under the supervision of a physical therapist.    After three weeks, the SST was repeated.   The results were unequivocal:

 

·      Each participant who completed the study showed significant gains in ‘power factor’ results

·      When the study commenced, three of the test subjects were suffering from severe loss of balance and were unable to perform the SST without aid; all three were able to perform the test un-assisted just three weeks later. 

·      Improvements ranged from a low of 6.9% improvement in a test subject with nerve damage in both legs to a high of 144% in a 72-year-old female.  The average of all participants was 59%.

·      Researchers concluded that recumbent lateral trainers can quickly improve lateral strength and stability, resulting in improved balance and performance even in highly de-conditioned people. 

There are currently over 46,000,000 Americans over the age of 65, and that number is expected to increase by 18 million in the next 10 years.  Our patented products are BETTER for this population than any other cardio on the market.  We see this as one of  Helix’s great strengths.

Lenny Snyderman

CEO & President, Helix

 

 


Best month to date for Amazon sales

about 1 month ago

Most of our direct-to-consumer sales occur on our own Shopify site at www.Helixfitness.com   

 

However, because so many consumers trust and prefer Amazon for their purchases—from groceries to high-end fitness equipment--we recently hired an Amazon marketing specialist to help tweak and guide our strategy on that crucial distribution channel.  The relationship is paying off.  

 

We had our best Amazon month in August, with over $100,000 in sales for the first time ever.   This is a pleasant surprise, given that August is not traditionally a strong month for fitness sales. As a company, we are committed to evolving with our customers to keep pace with a rapidly changing sales climate.  We see this as one (successful) example.  

 

Happy Labor Day!

 

 

Lenny Snyderman

CEO & President, Helix 



Life Fitness & Helix

about 2 months ago

Exciting update about the power of our current media campaigns!

 

Life Fitness is one of the fitness industry’s most dominant players.  With the largest installed base of equipment globally, it is estimated that over 60,000,000 people worldwide use Life Fitness equipment on a regular basis.  In 2019, the company was sold to KPS Capital Partners for $490,0000,000.

 

Five years ago, Life Fitness licensed Helix’s patented technology for the first time in order to produce lateral trainers under their own brand name.   Now, Life Fitness has just placed its first new order in years, proof that our ramped-up social media campaigns have increased public awareness of--and demand for--lateral trainers.    Better yet, having such an influential fitness company putting their own considerable resources behind lateral training as a fitness category should prove even more beneficial to furthering awareness of the benefits of Helix’s proprietary technology.

 

We’ll keep you posted!


It's working!

about 2 months ago

Investors like you have helped us to raise over $200,000. We’re thrilled.

When we started this campaign, we didn’t know what to expect...but we’d seen how educating consumers about lateral training--regardless of the platform--had consistently paid off in dramatically increased sales.    

It sounds simplistic, but our products really DO have  a point of difference that makes them more effective than the competition.  All we have needed is the funds to get that message out to the public, and the rest falls into place.

We’ve been increasing our media presence dramatically and it’s working.   This past July was our best sales month EVER.   Not only have sales been stronger than ever, but we’ve noticed another positive trend: a marked increase  (commensurate with increased advertising) in contacts from physical therapists interested in using our products in their clinics and even offering our products to sell to their own patients. It’s an exciting avenue that we think will pay off in terms of increased sales, and even enhanced credibility with the average consumer. 

We want to thank you for trusting us.  We're very excited to share with you what’s next.

Best,


Lenny Snyderman

CEO & President, Helix 



A product update for the future

about 2 months ago

We have an exciting product update to share.   This enhancement has been in the works for over a year, and is based 100% on what fitness consumers want NOW....and into the future.

 

Our ‘flagship’ HLT3500 3D models now feature state-of-the-art computer consoles powered by Android®. Fully connected, they function like a ‘smart tablet’ built into the computer console of the machine itself.  Users can surf the web, visit social media sites, watch Netflix or YouTube, and of course, take live or on demand Helixing classes---all from their lateral trainer --and without the need for a smart phone or a tablet.  

 

This upgrade promises to truly elevate the user experience, both at home or in a gym or other professional setting.   We’re very excited about it, and the feedback we’ve received from dealers and consumers alike has been truly stellar.

 

Best,


Lenny Snyderman

CEO & President, Helix




Strong sales during an historically slow period

2 months ago

I wanted to update investors with a piece of great news.   The first graph below shows how 2021 sales have outperformed budget numbers. 

In particular, June/July 2021 sales for our lateral trainers have been extremely strong, more than doubling  June/July  2020 totals (see second chart below).  Given that 2020 was a banner sales year, this would be great news in and of itself,  but coming at the height of summer it is exceptional. 

Ask any fitness industry veteran and they will tell you: June and July are ‘dead’ when it comes to sales of fitness equipment.   In fact, fitness dealers and manufacturers plan their year with the expectation that summertime will be their absolute slowest season.

At Helix, we see our strong June/July 2021 sales as an indicator that our extensive social media marketing campaigns  are reaching their intended targets.  It’s clear that sales are increasing  in step with consumer knowledge and awareness about the benefits of lateral training--even at a time when most people are NOT shopping for fitness equipment.   This bodes extremely well for the coming months.

We’ll keep you posted!

Lenny Snyderman, CEO & President, Helix  


“Building” healthier knees with proprietary technology

2 months ago

 We wanted to update investors on lateral training with respect to a very  (common) problem:   painful knees.

One of our company’s assets is the fact that our technology has been clinically shown to be not just safe for knees, but actually good for the health of the knee joints.   In fact, lateral training is the only cardio that can actively rehabilitate many common and painful knee issues.  Why?   It safely strengthens the muscles that support the knees without putting any additional stress on the joints themselves.    Some of these muscles, like the gluteus medius, are crucial to knee support, yet very difficult to strengthen using other cardio modalities.

This makes Helix products a perfect fit for those with ‘bad’ knees, whether they be former runners and other athletes, those preparing for or recovering from knee replacement surgery, or older customers with arthritis and osteoarthritis.   While our clinical research has demonstrated this benefit well, some recent reviews from actual Scoop Lateral Trainer customers probably say it best.  Please see those below.

Best,

Lenny Snyderman

CEO & President


Latest numbers show big uptick in Scoop 'community' membership

2 months ago

Scoop is our own affordable (and portable) lateral trainer marketed via direct response channels, predominately as a therapeutic fitness device for those suffering with problem knees and/or hips.  Introduced in 2020, and protected by 11 patents, it has quickly become the #1 lateral trainer in America.


Today's numbers show a sizable increase in membership in our Scoop 'community,' open by invitation to some of the more than 30,000 customers who have purchased our Scoop Lateral Trainer since its launch in 2020.  In fact, as of August 4, this private Facebook page now boasts over 3200 members and is a true community where “Scoopers” take live or on demand classes and, crucially, give each other advice and support. While some classes will always be offered free for customers who rely upon them, this program will eventually transition to a subscription service, offering our company another ongoing revenue source. 


The Scoop Facebook community is clearly a great resource for those who join the page, but it is also a tremendous resource for our company as well, giving us access to testimonials and a platform to inquire about consumer issues, desired upsell products, and even feedback on product revisions. 


We'll keep you informed!


Lenny Snyderman
CEO & President, Helix





Helix and golf: our newest B2B campaign

3 months ago

We’ve just launched an extensive B2B campaign to target golf facilities across the US. Why?


                                                                                          Peter Mackay, D.C., QME

You’ve heard that Helix Lateral Trainers are the only cardio products that move the body in 3D.  Moving in all three planes of human motion confers real-world benefits, like correction of strength imbalances, enhanced muscle activation and improved balance.      But it also has major positive benefits for golfers, according to Helix Strategic Advisor Dr. Peter Mackay, D.C., QME, a world-renowned expert on the biomechanics of golf and the golf swing.


Dr. Mackay is a founding member of the Advisory Board of the Titleist® Performance Institute and a former Director of Therapy for the Canadian Open and Canadian PGA Tour.  Bottom line: when he talks, golfers listen.   According to Dr. Mackay, “Helix is beneficial to all golfers.”  Lateral training with Helix can: 

- generate more swing power by increased gluteus and adductor activation

-create better torque in the backswing via encouraging lateral weight transfer during workouts

-help maintain better control during the swing due to increased obliques and core activation

-improve both balance and foot pressure awareness


We're excited to update you about this just-launched campaign! We'll keep you posted.


Lenny Snyderman,

CEO & President, Helix 



Our lateral trainers on TV

3 months ago

As a company, we’re committed to selling across a variety of marketing channels to reach the widest possible audience--and that includes home shopping television networks.

You’ve heard of QVC, the flagship home shopping channel, but did you know that Dyson, Bose, Dooney & Burke and even Apple all offer their products on the network?


We suspected that our Scoop Lateral Trainer, predominately sold on Amazon and via social media, would be a perfect fit for the home shopping audience.  Turns out we were right.  Our first 8-minute-airing led to the sale of 500 machines; QVC then placed an order for over 4,000 pieces for the next airing (which we await soon).


QVC will prove a great way to market Scoop, and the very fact that we can say that Scoop Lateral Trainers are  sold on QVC--meaning that they've passed the network's rigorous testing and extensive vetting--gives the product a seal of approval of sorts, building trust for future customers across other platforms.



Lenny Snyderman

President & CEO, Helix 

Our 11th patent!

3 months ago


We know we have a unique product, but in today’s world, even great technology is only as good as a company’s ability to protect it.  

We just received a copy of our latest patent--our eleventh--further safeguarding our proprietary technology for the future.  Many companies protect their tech only in the US.  We know it’s just as crucial to get patent protection in the countries where our equipment is typically manufactured as well.  In case your Mandarin skills are a little dusty, the attached certificate awards Helix patent # I731852 in Taiwan.    

Good news for lateral training--and for Helix.



Incredible response on our first day

3 months ago

Wow!   Since our launch yesterday, we’ve raised over $100,000, pending all investments clear accordingly. We know that this new investment is going to fuel our growth in a very powerful way.  Why?  Because bottom line, we’ve seen that when we can educate people about lateral training, it sells!

From our company’s inception, I’ve believed in the power of lateral training. Now, 10 years of clinical research -- and feedback from some of the fittest people on the planet-- has proven that lateral training is the most effective cardio available.  It’s also shown that lateral training has the potential to improve performance for elite athletes, to reduce discomfort for those struggling with chronic joint  pain conditions, and even to reduce the number #1 cause of injury in older adults:   their risk of falling. 

With capital to spread this message far and wide, we are confident we can meet or exceed our goals for 2021 and beyond.   Thank you for your trust in us! 

Lenny Snyderman,  President & CEO

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