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Helix’s products are uniquely poised to disrupt the fitness industry. The only cardio to work in 3D, Helix products have been shown in clinical studies to be dramatically more effective than bikes, treadmills, ellipticals or steppers. The lateral motion burns more fat and recruits more muscles than other cardio, including areas of particular concern to women (the top purchasers of fitness across all categories) such as the inner and outer thighs, glutes, and obliques. It’s why Helix was adopted early and enthusiastically by star trainer Harley Pasternak, who has trained A-list celebrity clients like Lady Gaga, Katy Perry, Megan Fox and Halle Berry.

Helix products are not just for elite athletes; they are exceptionally well suited for an aging population as well.  Scientific studies have demonstrated that lateral trainers confer important benefits for older adults, for example by addressing some causes of age-related balance decline and thus reducing fall risk in as little as 4 weeks of training. Because they safely strengthen key supportive musculature that other cardio ignores, lateral trainers are used successfully in pre- and post-rehabilitation of knee and hip replacement surgery patients.  Studies show that they actually strengthen the knees and hips, quickly reducing pain for many, including those with arthritis and other age-related conditions.   

*Registered trademarks. While these teams use Helix Lateral Trainers in their training protocols, this is not meant to confer an endorsement by these teams.  

Consider traditional cardio equipment: bikes, ellipticals and treadmills.  Each looks different, but they all move the body in one plane of movement only, from front to back, which means they concentrate their workout impact on the fronts and backs of the lower body only. But what if you wanted to work your inner thighs or your outer thighs? Or to work your glute medius? Your obliques? You’d have to add another workout at the end of your cardio session.

Lateral trainers are a genuine revolution. The first truly 3D cardio equipment, they work the body in all three dimensions of human movement, incorporating muscles that other machines – and daily life – don’t even touch. This results in quicker, better, more effective workouts and real-life results, like a more toned body, reduced fall risk and an end to strength imbalances that can increase risk of injury. This is why the technology has been so quickly adopted by everyone from elite athletes to ‘deconditioned’ seniors.   

*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

At-home lifestyles and hectic schedules have led to the adoption of in-home fitness equipment, resulting in the rapid growth of industry revenue. The fitness equipment market continues to grow as it was valued at $11.5 billion in 2019, and is expected to reach $15.2 billion by 2027 at a CAGR of 3.5% from 2020 to 2027.

Amid the COVID-19 crisis, the global market for connected gym equipment estimated at $255.7 million in 2020, is projected to reach $1.5 Billion by 2027. As the demand for effective gym equipment rapidly increases, Helix is uniquely poised for expansion into global fitness markets.

In 2020, the company garnered $4 million in sales, exceeding projections and tripling sales revenue over 2019. With the introduction of both connected technology and direct-to-consumer selling platforms, Helix projects a doubling of net sales revenue in 2021, with projected cost of goods sold at about $4.1 million, projected gross margin at $5.2 million, and projected expenses at $5 million. Importantly, the company has secured 11 utility patents for its proprietary technology both in the U.S. and the top-producing international markets, providing protection for consumer markets AND crucially preventing knock-off production in the countries where fitness equipment is produced, in essence locking up the lateral training market as the company expands outside the U.S. Indeed, Helix has undertaken a culturally specific go-to-market plan for expansion into China in 2022. The company is positioned for strong growth.

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

Helix’s newest product, the Scoop Lateral Trainer, launched in January 2020, and grew from zero sales to more than $2 million in its first year. We believe sales in 2021 for the Scoop brand are already showing strong results. 

The company’s Helix brand products were launched in a new Shopify internet store on November 27, 2020. In fewer than 90 days, the new site produced over $300,000 in sales, with the average order value of $2,500+. Further, the company seeks to continue momentum with upcoming international marketing strategies, such as marketing campaigns in Asia and senior-citizen specific outreach in the United States and Canada. 

For the year 2021, the projected cost of goods sold is about $4.1 million, projected gross margin is about $5.2 million, and projected expenses are about $5 million. In the year 2022, the Company projects cost of goods sold at around $10.9 million, with projected gross margin at $14.1 million and projected expenses around $12 million. Please refer to the Forward Looking Information Legend in the Terms section of the campaign page.  

The Helix founding and leadership team brings decades of experience across the fitness industry, business development, and marketing. This stellar team of combined expertise provides dedication – and momentum – for rapid growth in the coming years.

Mr. Snyderman is a competitive cyclist and the inventor of lateral training. In a career spanning 28 years both in the United States and Europe, he has been a fitness industry leader with a background in new product development, as well as sales and marketing for both brick & mortar retailers and Infomercial/DRTV for world-famous brands and fitness IP.  Mr. Snyderman’s extensive manufacturing expertise in Taiwan and China and his Mandarin language skills confer an edge in bringing products to the market at above industry average margins. 

Spencer Pingel is recently retired from a 30-year career in Marketing at The Colgate Palmolive Company where he held senior leadership positions, including Vice President Global Design and Packaging, Vice President Consumer Insights and Analytics, and General Manager U.S. Oral Care. Mr. Pingel has extensive international experience, with previous posts in Paris, Warsaw, and Mexico City.  He is fluent in Spanish and received his MBA from Columbia University. 

Ms. Good has over 25 years of experience in direct response and consumer product marketing in the fitness, health, and beauty categories. She served as Director of Marketing for the world’s largest direct response company in the 1990s, bringing new products to market and managing campaigns with sales totaling over $250 million. Her background in fitness marketing includes directing the introduction of the Gold’s Gym brand into Europe, for which she received the “Marketer of the Year” award for the entire UK sporting goods industry.

A 35-year specialty fitness industry veteran of marketing, promoting, and managing brick & mortar and specialty fitness dealers, Mr. Logan has been employed in the sports industry in all aspects of management, from product development, marketing, sales management, and PR. He has unprecedented knowledge and expertise in the promotion and brand building of some of the world’s most famous fitness brands.

Mr. Baumgartner has nearly 20 years of experience in managing and developing customer service and technical support systems in both the fitness industry as well as software development businesses. Mr. Baumgartner’s years of customer service are crucial as an important foundational requirement for any direct- to-consumer venture.  A former resident of Taiwan, Mr. Baumgartner is fluent in Chinese.

Helix produces lateral trainers for all levels of fitness, from ‘de-conditioned’ seniors to the most elite of athletes. The company’s products use proprietary technology that has been scientifically demonstrated to be superior to traditional cardio equipment like bikes, steppers, ellipticals and treadmills. Indeed, the products work the body ‘from the core to the floor,’ meaning that unlike other cardio equipment that simply focus on the fronts and backs of the lower body only, Helix’s lateral trainers work the entire lower body and core 360 degrees. Their products include the only cardio trainers that work the body in 3D. 

Lateral trainers have unique benefits outside of fitness alone, giving them a place in the enormous rehabilitation and active aging market. For example, lateral trainers activate a rarely trained muscle called the gluteus medius that is crucial to stabilizing the knee joint. Regular use of lateral trainers can improve knee function, even for those with severe osteoarthritis or injury. Lateral training is also ideal for strengthening and increasing hip mobility, and thus is often used in physical therapy for patients, for example those preparing for or recovering from hip replacement surgery or injury. The future of the lateral trainer in professional fitness and rehabilitation is virtually guaranteed.

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

Helix’s new direct-to-consumer approach now generates sales from e-commerce platforms as well as from direct-response TV sales. The company’s large margins allow it to quickly raise awareness for lateral training in general and its products specifically  without incurring major marketing losses. Spreading the word about Helix and Scoop online and on TV is part of the path to a profitable bottom line for the company, and results since online and TV campaigns have started prove the strategy is working. 

While most of Helix’s competitors are much larger companies, most are fighting for sales with the same or extremely similar product offerings. Helix and Scoop offer technology that moves the fitness industry in a new direction, literally and figuratively. With equipment that moves people laterally, Helix engages more muscles, burns more calories, and balances the body’s musculature more evenly – all with one machine. Helix technology is patented until 2034, giving the advantage of having zero direct competitors with the same technologies or claims. 

In 2020, the company saw a tripling of sales with a nearly 300% growth year-on-year. 2019 was spent preparing for new product offerings and putting into place the mechanisms for direct consumer sales, allowing online sales in 2020 to increase, particularly when bolstered by the COVID economy. Helix’s next step was creating the connected technology that bolsters our trainers, making them "sticky" and naturally integrated into consumers' lives. Now that both the online sales models and the connected technology are in place, the company is poised to introduce its products into APAC and other global markets in the coming year.

Helix is already a successful company, with proven technologies, a comprehensive strategy for growth in place, and due to its 11 patents, no direct competitors. After a strong 2020 with $4 million in sales, Helix is now set to scale. With new investment, the company plans to grow across global markets with its proven products. The company’s management team is composed of trusted professionals in the fitness, business, and marketing space – ensuring growth for its new, disruptive technologies. As Helix continues forward and up – and in lateral motion! – it invites investors to join on the journey to bring the industry’s most effective cardio products to the world. 

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.