The GroundSwell SPC offering is now closed and is no longer accepting investments.

GroundSwell SPC

FinTech moving the needle for good

GroundSwell SPC

FinTech moving the needle for good

Washougal, WA
Financial Services
There is a better way to improve life on this planet. GroundSwell empowers millions of people to use their everyday purchases as a force for good.


Days Left
Maturity Date
Valuation Cap
Discount Rate
Annual Interest Rate
Convertible Note
Offering Type
Min. Investment


Days Left
Maturity Date
Valuation Cap
Discount Rate
Annual Interest Rate
Convertible Note
Offering Type
Min. Investment
This offering ended on September 14, 2019 and is no longer accepting investments.

Bonus Rewards

Get rewarded for investing more into GroundSwell SPC

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

Reasons to Invest

$90 Billion in invisible card-purchase transaction fees are paid by U.S. merchants annually.
69% of Americans gave to a cause in 2018. Demand is growing for social & environmental changes in exchange for consumer patronage.
1% of all purchases made by millions of supporters will be redirected by GroundSwell to nonprofit organizations making the world a better place.

Turning transaction fees into donations

You Want to Make a Difference, but It's Just Too Difficult 

You care about the world, the environment, your community, and those who are less fortunate. You give when you can, but face it: your donations are sporadic and not strategically focused. Moreover, it is impossible to measure your impact.

  • Wouldn’t you feel better if you gave more, gave consistently, and gave strategically?
  • Wouldn’t it be revolutionary if all this were possible without costing you anything?
  • What is more, what if you could witness the positive impact that your giving makes in the world?

Meanwhile, the reality is that the nonprofit organizations doing the most good for our planet, comprised of millions of supporters, are still chronically underfunded.

GroundSwell decided to do something big to solve these problems for people, important causes, and the planet.

Unleash the Hidden Power of Your Spending

GroundSwell took notice and decided to do something with the $90 billion in processing fees paid by merchants for accepting payments from credit and debit cards. 


By redirecting those fees to causes people care about, we found an easy way to generate sustainable funding for good causes. 

With GroundSwell, people and companies get to choose the cause that benefits from their day-to-day purchases - without having to pay for it. We partner with qualified nonprofit organizations to empower their supporters and sponsors to Purchase with Purpose – by redirecting the merchant fees that typically go to banks when making a purchase. Individually these transaction fees are small, but they add up to around $90 billion a year. There is great power when, en masse, we direct our collective buying power.  

Just as important, GroundSwell builds cards that are safe, secure, and simple to use. Our debit cards are free from overdraft fees, recurring fees, annual maintenance fees, and there’s no credit check to qualify. For ease of use, you don't have to open a new account or change your current bank account. Your GroundSwell card simply links to your current bank account, allowing you to transfer money either manually or automatically – similar to PayPal, Venmo, or Cash. As a distinctive perk, GroundSwell also offers active cards users exclusive rewards and benefits on travel, dining and entertainment, a rarity for most debit card programs.

By Purchasing with Purpose, you are supporting non-profit organizations with unrestricted and recurring revenue, allowing them to dedicate more time and resources to the cause you care about.


Uniting Debit Cards and Nonprofit Organizations

There are 1.5 million nonprofits registered in the United States. Their work helps sustain many environmental and social programs our communities could not do without. 

With 69% of Americans who give each year, the funding nonprofits receive is still not enough to address all our challenges. 

We knew there had to be a way to sustainably fund them - and we found it in the financial system.

"Nonprofits are always short of cash... The need is always outstripping their resources." 

- Renee Irvin, PhD 

Director of the Nonprofit Management Program, University of Oregon

For nonprofits, GroundSwell delivers a highly efficient and sustainable source of funds that requires none of the cost or trouble that comes with organizing galas and fundraisers. We give organizations precious unrestricted funding, that can be deployed without the constraints of donors’ requirements. 

Nonprofits also gain a new way to engage with existing, lapsed, and new supporters who can use their branded card daily and see their impact on our website and mobile app. 

Hear one of our nonprofit partner’s explain the value of GroundSwell to his supporters:

Younger generations want to align their money with their values. Surveys and case studies show that given the same price and quality, 90 percent of consumers are likely to switch to brands that support a good cause.

Our app tracks your impact & connects you with causes you care about. The first version of the app is built and functioning, including gamified elements.

And, although many brands encourage donations by purchase, many discourage them by making their programs difficult to navigate or by treating them as an afterthought in their business model. 

For example, many come with marginal donation amounts (such as Amazon Smile’s 0.5% of certain purchases), or are limited by a purchase-by-date (IKEA), or are online gift shops with a limited number of products to buy that may not fit your taste or needs (St. Jude Children’s Research Hospital). 

There are also a few donation gift card services on the market such as OneOC, but they require a minimum purchase and the means to meet it.

We Turn Transaction Fees into Donations

Simply use your GroundSwell debit card as you would any bank debit card at the time of checkout. That’s it! The transaction fee that comes with any purchase is redirected to your favorite nonprofit, just like a donation. You are simply super-powering your normal, everyday purchasing into a force for good.

For our closed Beta, we partnered with the nonprofits Life After Hate, LEAD, and Prospera, offering them our debit card, which enables their supporters to purchase in alignment with their values. Our GroundSwell card currently benefits the Community Chest in our hometown. The cards, RoundUp, and DirectDonate features are fully operational. We will continue to improve and iterate on our user experience, product, and messaging.

We are working to grow our list of nonprofit partners with an emphasis on environmental, educational, and social causes. Examples in our current pipeline include: 

Cultivate a Movement > Align Actions with Values > Redirect Revenue > Reward Shareholders.

Fintech is one of the hottest business sectors on the planet and is seeing massive growth with investment dollars pouring in. Companies like Revolut, Chime, N26, and many others have benefited from skyrocketing valuations and billions of dollars in venture capital.

Our competitors are using all that investment capital to build complicated applications and fund an inefficient, brute-force customer acquisition strategy. While they battle each other over the same customers and value proposition, we are differentiating by growing a movement of passionate people and offering them products like our debit card to get them in alignment with their values.


We do this by partnering with organizations who already have passionate supporters, which will enable us to attract thousands and tens of thousands of customers at a time. This strategy has allowed us to minimize the amount of investment dollars needed to get to market and the amount of capital we’ll need to raise to scale. 

Why is this important? In the financial industry, the life-time value (LTV) of a customer can be in excess of $1000 per supporter. When you add this all up, the numbers are staggering - a mere 10,000 customers can be valued at $10,000,000. This is significant because we are positioned to attract millions of loyal customers.  

Our initial product offering enables people to support causes they care about, without needing to give more, through three primary channels: 

1. Retail debit cards

2. Corporate debit cards

3. Cardless programs, like rewards



On the retail side, our strategy is to distribute custom branded debit cards, for the benefit of important causes, in partnership with nonprofits. This partnership allows us to onboard customers efficiently and grow rapidly. The transaction processing fees that are paid by merchants are what fund the nonprofits - at no cost to the individual cardholders. We receive a portion of the fee. In addition to the transaction fees, we built RoundUp and DirectDonate features that increase donations and save nonprofits money on their own merchant account. We collect a fee on the funds received. Transaction fees typically range from 1.15 - 1.75% of every purchase - a fee that is paid by the business accepting the payment, not the cardholder.



Our corporate card programs are being developed currently with three customer types in mind: 

  • Nonprofits with high volume of expenses and transactions handled via credit or debit cards

  • Nonprofits that are not good candidates for, or are not yet ready, to engage in a retail card program

  • For-profit companies that are mission-driven to support important causes

These corporate programs benefit GroundSwell with increased transaction fee revenue - typically 2.15 - 2.65% of every transaction. In addition to the higher payout amount, the transactions of a single company can exceed many individual cardholders. 



Lastly, we are developing a few cardless programs that allow us to engage users who aren't ready to use a new debit card but want to participate to support their cause. We will share a portion of the revenue from these cardless programs.



We’ve partnered with banks who are willing to participate in an arrangement like this, because they get the benefit of new deposits. This new deposit base allows them to issue loans, thereby giving them additional loan fees and interest, plus they earn interest on the deposits themselves. 

Imagine how great it feels to know every time you use your card, you are helping a life-changing cause, instead of banks!

Development Stage

GroundSwell cards, RoundUp, and DirectDonate features are fully operational. Our impact app is built and functioning, including gamified elements. We will continue to improve and iterate on our user experience, product and messaging.

We're the First of Our Kind

GroundSwell is the first platform to enable anyone to support important causes without having to donate more. 


A purchase is the ultimate vote. Every time we buy something, we are either supporting good companies, or those that do harm. We know that nonprofits are chronically underfunded - so why not increase our support of socially responsible companies that are doing good by improving life?

"Being less bad, is not being good."

- William McDonough, Architect and globally recognized leader in sustainable development

Most large banks fund companies that are contributing negatively to environmental and social issues, and yet many good people continue to faithfully deposit money with them. 

GroundSwell is an alternative to that quandary. You don’t need to sacrifice your values every time you buy something.

Check out how we empower people and let them decide the impact they want to make with this example from our forthcoming campaign with Orca Conservancy.

With our card, even a trip to the local coffee shop can support something you care about.

Here's What Lies Ahead.

Over the next few months we are focusing on a few key objectives: 

  1. Improve our user experience. By integrating our core functions into a single application. The ability to deliver useful information about finances, impact, philanthropy, as well as rewards and benefits from a single source is a crucial step toward empowering more people to use their purchases as a force for good.
  2. Grow our audience. GroundSwell is a movement and we need to expand our connections with the people, companies, & organizations that share our values. As we expand the audience, we'll be able to discern new ways to serve them - and increase revenues as a result. 
  3. Add to our team. We will add a couple brilliant team members to help with executing our strategy. 

A Company that Cares

The desire to encourage communal social impact was instilled by our founder, Daniel Rubano. Dan started his career as a podiatric physician and surgeon, with an emphasis in alternative medicine. 

In 2004, he and his wife left their comfortable life in Beverly Hills to move to the Pacific Coast of Nicaragua. There they founded, designed, built, and operated Aqua Wellness Resort, a top-five ranking eco-sustainable treehouse retreat where guests reconnected with nature, health and community. 

This experience profoundly changed their lives.

Upon returning to the United States in 2011, they found many “good” businesses they knew and loved were gone. At the same time, big corporations causing much of our planetary damage were booming. Using lessons learned from his time abroad, he met with other like-minded individuals with a passion for change and worked to develop a lasting solution using our existing community and the consumer culture of which we’re a part.

Your investment can help millions of people to purchase with purpose - to lift up people and our planet.

Be Part of the Team That is Making a Difference

What we invest in is an insight into what we truly value. 

GroundSwell values community and collaboration, so we partnered with StartEngine as a way for us to align our values, by making it possible for anyone to invest with us - not just accredited investors.

Join our community of people becoming more conscious about what our money supports. With your investment, we’ll continue to improve our next gen mobile app and add new ways to sustainably fund critically important causes. 

If supporting organizations that are fighting for the planet and its people is important to you, join us and invest in GroundSwell. 

GroundSwell democratizes philanthropy by allowing people to determine whether their everyday purchases support big banks or important causes.

In the Press

Camas-Washougal Post Record
August 30, 2018

A ‘groundswell’ of support for nonprofits Washougal company GroundSwell turns debit card fees into cash for social, environmental groups

Offering Summary



GroundSwell SPC

Corporate Address


1700 Main Street #203, Washougal, WA 98671

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type


Convertible Promissory Notes

Type of Equity Converted Into


Common Stock

Conversion Trigger



Maturity Date


January 01, 2021

Valuation Cap



Discount Rate



Annual Interest Rate



What is a Convertible Note?

A convertible note offers you the right to receive Common Stock in GroundSwell SPC. The amount of Common Stock you will receive in the future will be determined at the next equity round in which the Company raises at least $1,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a $8,000,000.00  Valuation Cap or if less, then you will receive a 7.5% discount on the price the new investors are paying.  You also receive 6.0% interest per year added to your investment.  When the maturity date is reached, if the note has not converted then you are entitled to receive Common Stock equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).

*Annual Interest Rate subject to adjustment of 10% bonus for StartEngine shareholders. See 10% Bonus below


Perk 1- GroundSwell card (no cost, no annual fees, no monthly fees, no overdraft) (min $250 investment)

Perk 2- Rewards program free for 1 year, and GroundSwell card (min $350 investment)

Perk 3- GroundSwell-branded hot travel thermos & recycled shopping bag, GroundSwell card, rewards program free for 1 year (min $1,000 investment)  

*All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

GroundSwell SPC will offer 10% additional bonus interest for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in StartEngine's own offerings.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering. For example, if you invest in the first 24 hours, your annual interest rate will be 6.6% instead of 6.0%.   

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$7,051.27 USD
$77,185.62 USD
Cash And Cash Equivalents
$2,051.27 USD
$72,185.62 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$9,092.14 USD
$0.00 USD
Long Term Debt
$1,059,092.14 USD
$427,500.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$116,695.22 USD
$99,266.50 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$701,726.49 USD
-$422,387.51 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Notice of Funds Disbursement

10 months ago

[The following is an automated notice from the StartEngine team].


As you might know, GroundSwell SPC has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroundSwell SPC be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


⚡⚡⚡Inching our way to 100.

11 months ago

We're still 77 days from project end and almost 25% of the way toward our stretch goal of 100 investors! 

🌈 Keep sharing with your friends and we'll get there in no time.

🐋 Partner Highlight: Saving Orcas from Extinction 🐋

11 months ago

We’re very proud to highlight our nonprofit partner, Orca Conservancy and their efforts to save our Washington State Southern Resident Orca population. 

They are a great organization attracting lots of attention doing amazing work with salmon habitats and improving waterways all over the Salish Sea.


About GroundSwell SPC: We create opportunities for anyone to make a difference with their everyday purchases by re-directing fees from banks to Nonprofit Organizations. The best part is it doesn’t cost you a dime! - a true win-win-win! 

Together we can help more causes like Orca Conservancy do their work, consider making a crowdfund investment in GroundSwell. 

👉 Stats from the week 👀

11 months ago

This weekend we reviewed the stats from the first week on StartEngine. Here they are: 

🤩 1 week results - off to a great start. 🤩

11 months ago


The first week of our campaign is in the books and what a great week it was! 14 different investors propelled us past the minimum funding amount, we are already almost 15% of the way to our maximum of $107,000!

We'd love to double the number of investors next week and ultimately get to 100! Our plan is to turn the corner on the social and environmental issues facing humanity by align our efforts - their is strength in numbers.

If you are comfortable, please share this link with friends:

Have an awesome weekend! 


Minimum Funding Goal Already Met!

11 months ago

Less than a week into our campaign and you've already met our minimum funding goal of $10,000!

Currently our average contribution is $1250 per investor, coming from four different states: Washington, Florida, Oregon, & Illinois. We're excited to see how diverse the group becomes!

A special thank you to everyone who has contributed so far - you are awesome! 

Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}