The GroGuru offering is now closed and is no longer accepting investments.

GroGuru

Strategic Water Management

GroGuru

Strategic Water Management

San Diego, CA
Agriculture
Data/Analytics
GroGuru provides a software as a service for strategic water management - assisting farmers in sustainable crop monitoring that saves them water, resources, and of course, extra work. Deploying over 2,500 soil sensors across over 20 crop types in the United States, GroGuru acquired $620K in revenue in 2020 alone - a huge success in a very difficult economic environment.

$955,091

raised
$1,070,000
previously crowdfunded
660
Investors
$14.7M
Valuation
$0.11
Price per Share
$249.92
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$3.93M
Offering Max
0
Days Left

$955,091

raised
$1,070,000
previously crowdfunded
660
Investors
$14.7M
Valuation
$0.11
Price per Share
$249.92
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$3.93M
Offering Max
0
Days Left
This offering ended on August 24, 2021 and is no longer accepting investments.

Reasons to Invest

GroGuru is standing out in the global agriculture industry, which generates $2.4 trillion annually, by signing an API access agreement with Valley Irrigation - which provides farmers with the opportunity to understand data in real-time.
Strategic water management is essential to maximize crop yield, saving water and protecting other scarce resources in a sustainable way
We believe to be pioneers of a permanently installed soil monitoring system using top-of-the-line technology

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Meet GroGuru® : The Future of Sustainable Farming

As complicated as humans are, we have two very basic essential needs: food and water. And as we know, those vital resources are being threatened due to climate change and a growing population. 


We think the best way to make things better is to start from the ground up - and that’s why we help farmers.

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Using AI technology, our water management through soil monitoring assists farmers in growing more food, and saving more water. 

We think the planet deserves a smart farm.

Introducing: Real-Time Data Tracking

GroGuru is continuing to stand out in the agriculture industry by signing an API access agreement with Valley Irrigation, A Valmont Company, which provides farmers with the opportunity to understand data in real-time. These devices are able to track center pivot irrigation systems, soil monitoring sites as well as weather stations which would ultimately improve crops like corn, cotton, wheat and other cereal crops. The future of this partnership is expected to bring a benefit to farmers by increasing efficiency of irrigation systems as well as being mindful of sustainability.

The Problem


Too Many People, Not Enough Food and Water

Let’s look at the big picture:  We have a global problem of catastrophic proportions where we simply cannot meet the basic needs of many people. And with more people every day comes more challenges. 

Not to mention, farming is hard. Farmers typically run into problems with…

We believe soil monitoring for optimal water management is necessary to yield enough crops to feed our planet, but  farmers tend to struggle with making practical irrigation choices. And although soil monitoring methods are out there, they tend to have some problems of their own.

Plus, water managementn is primarily about the management of the root zone of the crop. The tools needed to do this prior to GroGuru were only a partial answer to this massive problem.

The Solution


Yielding Farmers More Crops and More Money

Our mission is to help farmers make more money by increasing crop yields and more efficiently using water and other scarce resources like labor, energy and fertilizer in a more sustainable way. 


We do this by providing superior decision support tools to farmers and agronomic consultants for strategic water management.  


Crops get fed water and nutrients through the root zone of the crop, inspiring us to monitor from the root zone up. 

With these methods, we provide an enhanced data set combined with other data like rainfall, applied irrigation, weather forecast and crop models to give farmers additional insights about how to optimally manage water usage out in their fieldsirrigation. 


In short, we enable farmers to better irrigate their crops - making more money while they’re at it, and acting more sustainably while they're at it,too.

The Market


A Trillion Dollar Market

If you fly over Kansas or Nebraska, this is what you will see: millions of acres of irrigated farmland. If that seems like a lot, it’s because it is. After all, the global agriculture market is $2.4 trillion annually (source). And the market for soil moisture monitoring is best looked at from an acreage standpoint. 


According to the USDA (source), there are 52 million irrigated acres in the US, of which 44 million acres is annual field crops like corn, soybean, cotton, wheat, sorghum, and alfalfa. 

There are 313 million total farming acres in the US and 4.2 billion acres globally (source). 


So assuming…

  •  Reasonable priced reductions over time

  •  Reasonable deployment assumptions of solid sensors based on GroGuru’s modeling


The market, at full penetration, is $2 billion annually in the US and $20 billion globally (source). 

Our Traction


Covering a Lot of Ground

Since our beginning, we’ve...


  • Deployed over 2,500 sensors across over 20 crop types in various geographies in the United States. 

  • Established a dealer footprint that represents 6 million deployable acres. 

  • Achieved $620K in revenue in 2020 in a very difficult economic environment where a number of our competitors went bankrupt or were sold. 

We are now on our third generation of software as service (SaaS) and our third generation of internet of things (IoT) for farming products. 


We have formed key strategic partnerships with market leaders in the precision ag space, and have many more in the queue eager to work with us.

What We Do


Farmers, We Target Your Specific Needs 

You might be wondering: How exactly does GroGuru provide these insights to farmers and agronomic consultants? 

We do this through AI-based soil monitoring, which we call Wireless Underground System for Permanent Installation of Soil Sensors, aka GroGuru® WUGS.

Once we collect data from the root zone of the crop, we add other critical data and apply machine learning and AI in the Cloud to determine things like…


  • Root growth

  • Root depth

  • Available moisture in the soil 

  • Whether the soil is more sandy or clay based 

  • If soil has compaction layers. 


We then present this information in a simple, intuitive, farmer-friendly user interface that the farmer can access on their mobile device, tablet or computer. 

The GroGuru® InSites platform works with GroGuru’s own telemetry solutions and soil moisture sensors, but also works with an impressive group of third-party sensors.


As a result of the GroGuru InSites approach, we are able to deliver nuanced and comprehensive real-time data, which is instantly actionable. 

This includes:


  • GPS-based Farm Scale view 

  • An “Irrigate by pictures” interface to  visualize the root zone and soil profile 

  • Crop-specific irrigation templates guide users both before, and during the growing season to manage soil moisture conditions in the field.

  • Alternative field telemetry solutions for perennial crops root vegetables


GroGuru WUGS is a 100% wireless underground system that can be buried below the till depth and communicates through several feet of soil wirelessly. This eliminates the need for the sensors to be annually installed and removed for seeding and harvesting, respectively, for these annual crops - making less work for the farmer that's more sustainable.

The Business Model


Pay As You Grow

Historically, we sold hardware and had a companion SaaS service. However, we’ve recently moved hardware customers to an operating lease subscription model, offering a standalone SaaS platform that works with third party hardware providers.

How We Are Different


Paving A New Path 

We’ve noticed that our competitors’ alternative soil moisture monitors use cables from the sensors in the ground to the above ground telemetry. This requires annual installation and removal of the sensors in field crops like corn and soybeans, which represents the vast majority of acreage - 85% to be specific.

We created WUGS to be a permanent installation model that directly targets this issue. This way, it’s much less of a hassle for farmers, and the annual crops they are working with.

The Vision


We Are Going Places

We see ourselves as  the hardware and irrigation system’s ‘agonistic player’ in the strategic water management space within the next five years.

We feel that we are at the very early stages of what is expected to be a multi-decades long growth market opportunity - expecting to surpass one million deployed acres within the planning cycle of the company.

OUR LEADERSHIP


Seasoned Leaders

Our team has the right business acumen, domain expertise, and technical knowledge to win in this market. We also have a strategy of developing strategic and dealer partnerships that will allow us to leverage the best in class portions of the total solution from ecosystem partners. 


GroGuru Executive Team (includes founders):

GroGuru’s Farmer Advisory Board Members:

 

Kevin Wright, AFM 

Chief Operating Officer at Hancock Natural Resource Group 

 

Grant Norwood

Owner, Norwood Farms 

Henry County, Tennessee 

 

Matt Shekoyan

Former CFO, Wonderful Citrus 

 

Mike Jarrard

Former President of Mann Packing 

Former Chairman of the Western Growers Association 

 

Harold Grall

Owner, Hasta Farms 

Board Member and former President, North Plains Groundwater Conservation District 

Why Invest


A Major Growth Opportunity

We have a unique solution to a significant problem in what is expected to be a massive and rapidly growing market. We believe we are paving the way to strategic water irrigation management to help farmers heal our planet one acre at a time.

We can differentiate ourselves over time by…


  • Continuing to protect our intellectual property

  • Building strategic partnerships with key ecosystem partners

  • Driving significant profitability as we grow

Offering Summary


Company

:

GroGuru, Inc.

Corporate Address

:

9705 Carroll Centre Road, Suite 101, San Diego, CA 92126

Offering Minimum

:

$9,999.99

Offering Maximum

:

$3,929,999.92

Minimum Investment Amount

(per investor)

:

$249.92











Terms


Offering Type

:

Equity

Security Name

:

Series Seed I Preferred Stock

Minimum Number of Shares Offered

:

90,909

Maximum Number of Shares Offered

:

35,727,272

Price per Share

:

$0.11

Pre-Money Valuation

:

$14,716,316.89











*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Proxy

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Early Bird

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares

Volume

Tier 1 perk - ($1,000 + perk 1)

Tier 2 perk - ($5,000 + perk 2)

Tier 3 perk - ($10,000 + perk 3 + 5% bonus shares)

Tier 4 perk - ($25,000 + 10% bonus shares)

Tier 5 perk - ($50,000 + 15% bonus shares)

Perks/Swag

Perk 1 = GroGuru baseball cap

Perk 2 = GroGuru polo and Perk 1

Perk 3 = GroGuru Jacket and Perk 2

All Tier 4-5 volume investors get Perk 3

For Bonus Shares, an investor will get the greater of the two bonus share amounts from volume and early bird, but not both.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

GroGuru, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed 1 Preferred Stock at

$0.11 / share, you will receive 10 additional shares of Series Seed 1 Preferred Stock, meaning you'll own 110 shares for $11. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,226,363.00 USD
$974,606.00 USD
Cash And Cash Equivalents
$483,012.00 USD
$183,770.00 USD
Accounts Receivable
$59,534.00 USD
$352,691.00 USD
Short Term Debt
$3,228,231.00 USD
$373,114.00 USD
Long Term Debt
$3,770,127.00 USD
$3,512,526.00 USD
Revenues And Sales
$617,986.00 USD
$674,113.00 USD
Costs Of Goods Sold
$623,445.00 USD
$471,029.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$2,912,074.00 USD
-$1,755,950.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

A Big THANK YOU to All the Investors in GroGuru's Financing Campaign on StartEngine - Nearly $1M Raised!

3 months ago

A big thank you to all of the investors that supported GroGuru in our financing campaign on StartEngine. We closed yesterday at just a hair under $1M in this financing. This will help GroGuru continue expand sales of our breakthrough strategic water management solution for commercial farmers. Thanks again for all the support from our investors, customers, employees and partners on the GroGuru journey!

LAST CALL FOR. INVESTORS - Only 5 Hours Left to Invest in GroGuru!

3 months ago


Thanks to every single one of you that has made an investment into GroGuru and, in so doing, is making. a bet on the use of superior technology to help save water, increase crop yield & quality, and create a more sustainable planet!

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum, and. your chance to be a part owner of the company for as little as $250 is ending soon.

To invest in GroGuru, go to www.startengine.com/groguru. We hope you join us on this journey!

Recap of GroGuru Executive Team Webinar - Time is Short to Invest - Only a Few Hours Remaining!

3 months ago


The GroGuru exec team hosted a LIVE Webinar yesterday, August 22, 2021. The team answered a lot of investor questions. The webinar was primarily for people that are considering an investment in our exciting and dynamic AgTech company on StartEngine. TODAY is the last day for you to invest in GroGuru, or for you to increase your current investment. You won't want to miss this opportunity!

To invest in GroGuru, go to https://www.startengine.com/groguru to make an investment. We have broken through the $900,000 investment level and we have great momentum! We hope you join us on this journey!

WOW! GroGuru Smashes Through the $900,000 Investment Milestone! Help Us Get to $1,000,000!

3 months ago

Only a few hours left to make an investment in GroGuru on StartEngine!

We are very excited to report that GroGuru has now broken through the $900,000 milestone in our StartEngine financing campaign! Our funding campaign continues to gain momentum! Thank you to all the investors in this financing round that made this happen! We are in the final couple days of the campaign, but it is not too late for you to get involved.

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum. 

To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

GroGuru Continues Funding Momentum Breaking Through the $800,000 Funding Milestone!

3 months ago

We are very excited to report that GroGuru has now broken through the $800,000 milestone in our StartEngine financing campaign! Our funding campaign continues to gain momentum! Thank you to all the investors in this financing round that made this happen! We are in the final couple days of the campaign, but it is not too late for you to get involved.

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum. 

To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

LIVE Q&A Session with the GroGuru Executive Team Today

3 months ago

REGISTER HERE

The GroGuru exec team is holding a LIVE Webinar on TODAY, August 22, 2021 at 4:00pm Pacific Time. The team will be available to answer your questions. This is primarily for people that may want to make an investment in our exciting and dynamic AgTech company on StartEngine. Tomorrow is the last day for you to invest in GroGuru or for you to increase your current investment. You won't want to miss this opportunity! Attendance is limited to the first 250 people who register, so don't wait!

To invest in GroGuru, go to https://www.startengine.com/groguru to make an investment. We have broken through the $800,000 investment level and we have great momentum! We hope you join us on this journey!

GroGuru Management Team Hosing a Webinar to Answer Your Questions - Be Sure to Tune-In!

3 months ago

You are invited to join a LIVE Webinar on Sunday, August 22, 2021 at 4:00pm Pacific Time with the GroGuru executive management team where there will be available to answer your questions. There are only a few days left for you to invest in GroGuru or for you to increase your current investment. You won't want to miss this opportunity! Attendance is limited to the first 250 people who register, so don't wait! To register go to:

https://app.livestorm.co/groguru/webinar-with-groguru-executive-team-q-and-a?type=detailed

What makes GroGuru different?

  • GroGuru improves the efficiency of water being used for agriculture irrigation by 40-50%. We increase crop yield AND save water and other scarce resources like energy, labor and fertilizer, at the SAME TIME.
  • More efficient use of water means less fertilizer, less nitrates leaking into the ground water and lower greenhouse gasses.
  • The combination of efficient irrigation with no till, proper crop rotations and the appropriate use of cover crops leads to more carbon being sequestered into the soil.
  • The GroGuru wireless underground system, GroGuru® WUGS, is a patented technology that enables GroGuru to permanent install soil sensors in field crops like corn and soybeans. This gives GroGuru a 30X scalability improvement of our hardware versus competitive alternatives. 
  • GroGuru's SaaS (software as a service) solution, GroGuru® InSites, is an enterprise level decision support tool that gives farmers and agronomic consultants at least an order of magnitude improvement in scalability of software versus competitive alternatives. 
  • The application of artificial intelligence and machine learning to the unique and propriety data stream that we collect on farms makes GroGuru InSites the precursor for irrigation automation. GroGuru is effectively providing an 'easy button' for farmers to manage water.
  • GroGuru has inked a number of critical strategic partnerships including Valley Irrigation, DTN, AquaCheck and Sentek. These ecosystem partnerships enable GroGuru to provide a best-in-class complete solution that to-date has not been available to farmers for their water management needs.

Don't just take it from us. Here is what farmers are saying:

"Permanent install and the data all throughout the year and across multiple years from the same spot is priceless.” - Grant Norwood, Owner of Norwood Farms, Henry County, TN

"The ability to permanently install soil moisture sensors will greatly improve our ability to manage water and should improve our yields and sustainability.” - Tom Moore, Owner of Moore Brothers Farming, Sunray, TX

"A permanent probe is the only solution to accurately measure soil moisture the entire year." - Harold Grall, Owner of Hasta Farms, Dumas, TX

“We were already an AgSense (Valley Irrigation) customer on our pivots and having the flexibility to mix and match AgSense and GroGuru hardware while still getting the value of GroGuru InSites across all our farms will be a huge benefit to us. We will now be able to see as-applied irrigation data along with soil moisture data for real time control over our operation." - Jesse Ziems, Senior Agronomist at CSS Farms

To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

Why Should I Invest in GroGuru? There Are Many Important Reasons Why, and Time is Running Short!

3 months ago

GroGuru's financing campaign on StartEngine is closing in less than two days! If you have been on the fence about making an investment, or thinking about increasing your current investment, now is the time to do it!

We have been getting great momentum in our financing and are rapidly approaching the $800,000 milestone.

If you care about water, the survival of the planet, climate change, regenerative agriculture, and life itself, then you want to seriously consider an investment in GroGuru. Products and technologies like those developed and deployed by GroGuru are changing the face of farming and are essential to preserving our ability to provide safe and nutritious food to a growing population. With 70% of the world's fresh water supply already being used for agriculture irrigation, and the need to increase our global food supply by 70% by the year 2050, just to keep pace with population growth, there is no better time than the present to go onboard and invest in key technologies like GroGuru.

What makes GroGuru different?

  • GroGuru improves the efficiency of water being used for agriculture irrigation by 40-50%. We increase crop yield AND save water and other scarce resources like energy, labor and fertilizer, at the SAME TIME.
  • More efficient use of water means less fertilizer, less nitrates leaking into the ground water and lower greenhouse gasses.
  • The combination of efficient irrigation with no till, proper crop rotations and the appropriate use of cover crops leads to more carbon being sequestered into the soil.
  • The GroGuru wireless underground system, GroGuru® WUGS, is a patented technology that enables GroGuru to permanent install soil sensors in field crops like corn and soybeans. This gives GroGuru a 30X scalability improvement of our hardware versus competitive alternatives. 
  • GroGuru's SaaS (software as a service) solution, GroGuru® InSites, is an enterprise level decision support tool that gives farmers and agronomic consultants at least an order of magnitude improvement in scalability of software versus competitive alternatives. 
  • The application of artificial intelligence and machine learning to the unique and propriety data stream that we collect on farms makes GroGuru InSites the precursor for irrigation automation. GroGuru is effectively providing an 'easy button' for farmers to manage water.
  • GroGuru has inked a number of critical strategic partnerships including Valley Irrigation, DTN, AquaCheck and Sentek. These ecosystem partnerships enable GroGuru to provide a best-in-class complete solution that to-date has not been available to farmers for their water management needs.

Don't just take it from us. Here is what farmers are saying:

"Permanent install and the data all throughout the year and across multiple years from the same spot is priceless.” - Grant Norwood, Owner of Norwood Farms, Henry County, TN

"The ability to permanently install soil moisture sensors will greatly improve our ability to manage water and should improve our yields and sustainability.” - Tom Moore, Owner of Moore Brothers Farming, Sunray, TX

"A permanent probe is the only solution to accurately measure soil moisture the entire year." - Harold Grall, Owner of Hasta Farms, Dumas, TX

“We were already an AgSense (Valley Irrigation) customer on our pivots and having the flexibility to mix and match AgSense and GroGuru hardware while still getting the value of GroGuru InSites across all our farms will be a huge benefit to us. We will now be able to see as-applied irrigation data along with soil moisture data for real time control over our operation." - Jesse Ziems, Senior Agronomist at CSS Farms


To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

Founder Spotlight: Patrick Henry, Co-Founder, President and CEO of GroGuru

3 months ago


Now is the time to invest or re-invest in GroGuru, and it may be the last opportunity for individual investors to become part owners of the company. We are on a roll, and I want you to be a part of it!

For me, investing my time and money into GroGuru is about the really big picture; our kids, our grandkids, preserving the planet, helping to mitigate climate change as much as we can, and more efficient use of water. Without a very secure, safe food supply and fresh water, we literally can’t live. There’s nothing more strategic than safe, nutritious food and enough fresh water. That’s huge.  

Also, farmers are the salt of the earth. I love working with farmers. They’re great customers to work with. The agricultural ecosystem that David and Jeff have been working with for a long period of time have been great customers to work with. They’re very honest, straightforward, and hard working. I love that part of it.  

For me, the “why GroGuru” was a combination of two things in addition to the above. It’s about the team. It’s like the Kleiner Perkins guys used to say, the famous venture capitalists in Silicon Valley, "Would you rather have an A team and a B idea or a B team and an A idea?" You go with an A team because the A team can figure it out and make the idea into an A idea. When I met Farooq and Jeff and then brought on board David and Vince, I think we assembled a team that can win in this market.  

This is my fourth tech startup. What excites me from a company standpoint? It’s about winning. I think we have the right product at the right time with the right customers. Maybe 10 years ago, the timing wasn’t right for soil sensors. The reliability wasn’t there. As Jeff mentioned, the cost structure wasn’t there. The cloud-based computing and reliable broadband telemetry wasn’t there. We have gone from 50 units deployed at the end of 2018 to over 1,000 units today. And we are just getting started!

All of those ecosystem pieces are there now. I think we’re bringing something very unique as a solution that makes this thing far more scalable than what the competitors have been able to offer at this point. The market has the potential to be massive. The win in this for you as investors and for us as a team that’s extremely passionate about it as that it’s a big deal.  

I’ll tell you a story. I have built a billion-dollar company before. We eventually sold that. Vince worked at that company as well. When I joined GroGuru, I was meeting some of my CEO buddies in San Diego. They asked me, “Why did you join this company?” I said, “Because this company has an opportunity to be bigger than Entropic.” They said, “Are you kidding me!?” I believed it then, and I still believe it now. What we’re doing is extremely important. What we have the opportunity to build can be really impressive and exciting. That’s why I’m doing it. That’s why I think you should invest in GroGuru. 

What we’re doing is extremely important. 70% of global fresh water is used for agricultural irrigation, and a significant amount of this water can be saved and used more efficiently. The lack of efficiency isn't the farmers' faults. They need better tools, and that’s the problem GroGuru helps to address. We are providing a solution that is orders of magnitude more scalable and easy for farmers to implement and use. What we have the opportunity to build can be really impressive and very exciting. Our campaign is closing soon, and I strongly urge you to increase your shares or invest today, and join our 'A team'. Don’t miss out! Invest today before it’s too late! 

Now is the Time to Invest in GroGuru - Only Three Days Left!

4 months ago


Thanks to all the investors that have supported GroGuru in this financing campaign on StartEngine! We are rapidly approaching the  $800,000 funding milestone, and we are in the final stretch of the campaign. It is not too late for you to get involved. If you've been on the fence about making an investment, now is the time to jump-in!

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum. 

To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

GroGuru Hosting a LIVE Webinar Q&A on Sunday, August 22, 2021 at 4:00pm Pacific Time

4 months ago

You are invited to join a LIVE Webinar on Sunday, August 22, 2021 at 4:00pm Pacific Time with the GroGuru executive management team where there will be available to answer your questions. There are only a few days left for you to invest in GroGuru or for you to increase your current investment. You won't want to miss this opportunity! Attendance is limited to the first 250 people who register, so don't wait! To register go to:

https://app.livestorm.co/groguru/webinar-with-groguru-executive-team-q-and-a?type=detailed

To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

GroGuru Breaks Through the $750,000 Funding Milestone on StartEngine!

4 months ago

We are very excited to report that GroGuru has now broken through the $750k milestone in our StartEngine financing campaign! Our funding campaign continues to gain momentum! Thank you to all the investors in this financing round that made this happen! We are in the final stretch of the campaign, but it is not too late for you to get involved.

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum. 

To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Answering the Most Frequently Asked Questions We've Received During GroGuru's StartEngine Campaign

4 months ago

As most of you know, our campaign will be ending in 5 days, and we wanted to take a minute to address questions that we’ve been receiving from interested investors (below).

Q: How much revenue did GroGuru do in 2020?

A: We did about $620,000 in GAAP revenue in 2020. This was prior to launching our stand-alone software as a service. In the first six month of 2021, we already did about $500,000 in GAAP revenue and significantly expanded our deployment footprint.

Q: What is your forecast revenue for the remainder of 2021 and for 2022?

A: While we are not making financial forecasts during the financing campaign, I can say that we currently have deployed over 1,000 sensing locations on over 200 farms. This represents about 100,000 deployed acres to-date across over 20 crop types. Our existing customers have a deployable footprint of over 1,000,000 acres, and our existing dealer network covers over 5,000,000 acres. Our sales funnel shows over $20M in opportunity that we are currently pursuing in 2022/2023. These are opportunities that we are actively pursuing, not just business we have identified. The opportunities include some very large players including a top-three seed producer and a very large ag retailer.

Q: Why have you accelerated the closing date of the offering?

A: We have made tremendous progress during the offering period, and we felt it was the right thing to do prior to some upcoming events that could provide a step-function increase in our valuation.

Q: How does the drought in California impact your business?

A: Over 70% of the world's fresh water supply is currently used for agriculture irrigation, and we need to increase the amount of food we produce globally by 70% by the year 2050 just to keep pace with population growth. Clearly that math doesn't work. The GroGuru solution can increase water efficiency in agriculture by 40% or more. How? We typically get a 10-20 percent increase in crop yield, AND a 10-20 percent decrease in input costs by using soil sensors. According to our dealers and end customers, the GroGuru permanent install of soils sensors using GroGuru WUGS (our wireless underground system) is giving at least another 10% increase in water efficiency in field crops. We are at the very beginning of the impacts on water due to climate changes, and we are seeing this in California, and globally. It has never been more important than now to deploy technologies like GroGuru's solutions to help to mitigate the challenges ahead.

Q: Is the government subsidizing the deployment of technologies like GroGuru that help to save water, and make more efficient use of water?

A: As far as government subsidies, the US federal government has a program called the Environment Quality Improvements Program (EQIP) that is allocated to farmers at the state and regional level. This money can help offset the cost of deployment of GroGuru equipment. We help farmers find that money if it is available. In California, farmers have additional incentives to use water more efficiently based on the Sustainable Groundwater Management Act (SGMA, pronounced Sigma). There is also emerging regulation around the penetration of nitrates into groundwater. More efficient irrigation and water management leads to more efficient use of fertilizers and thus less nitrates in the groundwater and reduction in greenhouse gases.

Q:Does GroGuru help sequester more carbon in the soil?

A: More efficient use of water and irrigation allows the soil to preserve many of its natural qualities, which benefits the sequestration of carbon in the soil. The combination of proper irrigation, no till, proper crop rotations, and appropriate use of cover crops can make a dramatic difference in how much carbon can be sequestered in the soil. Bottom-line, deployment of GroGuru's. solutions has a side benefit of allowing farmers to sequester more carbon in the soil, especially when used in combination with other sustainable farming practices.

Q: How is GroGuru different than over soil sensor companies in the market?

A: GroGuru is not a soil sensor company. We are a solutions company that enables the more efficient use of water and other scarce resources in commercial agriculture. We use capacitance soil sensors as part of our solution. Our two main soil sensor partners are AquaCheck and Sentek, the market leaders in that technology. To-date, existing competitive alternatives have needed to be annually installed and removed in field crops like corn and soybeans. This is because the soil sensors are cabled from the sensors in the ground to the above-ground telemetry (i.e., the communications technology that sends data to the Cloud). GroGuru has a patented technology called GroGuru WUGS, our wireless underground system, which eliminates the cable and communicates wirelessly through the soil. This enables the permanent installation of soil sensors with a battery life of five years today, going to 10 years over time. This is a total game changer for multiple reasons! Farmers have more data and better data for making management decision, they save the cost and inconvenience of annual install and removal, and the solution is currently 30X more scalable than competitive alternatives. Our second major differentiator is the utility and ease of use of our software as a service. We implement machine learning in the cloud, add other data like the weather forecast and as-applied date from the irrigation system providing a one stop "easy button" for water management. Our solution is an enterprise level decision support tool, farmer friendly, easy to use and far more scalable for farmers and agronomic consultants versus competitive alternatives. Lack of ease of use and lack of scalability have been the primary limiting factors to widespread adoption, and GroGuru solves both problems.

Q: What are GroGuru's plans to develop strategic partnerships?

A: We enthusiastically embrace the importance of best-in-class partnerships to break this market open! GroGuru already has strategic partnerships with AquaCheck, Sentek, DTN, Valley Irrigation and others. I think collaboration with key partners that provide potions of the overall solution for farmers is essential for driving widespread adoption. However, executing on strategic partnerships can be very challenging and tricky. Fortunately for GroGuru, our team not only embraces the concept of strategic partnerships, we have a specific plan of execution and a track record of success in this market and other markets.

Q: What is GroGuru's business model?

A: GroGuru has a hardware-enabled SaaS, software as a service, business model. Ultimately this will evolve into hardware/software as a service or what is coming to be known as IoT as a service. Hardware needs to be very reliable and last for multiple years to execute on this business model and that has been a key focus for our team.

Q: How many sensing sites are needed per acre?

A: It depends on crop type, soil variability, irrigation and crop zone management, and a number of other factors. In general, we currently deploy one sensing location every 20 acres in perennial crops like fruit & nut trees and vineyards, and one sensing location every 120 acres in field crops. We believe that the right deployment density over time in irrigated field crops is one sensing location every 40-50 acres and on rain-fed field crops with pattern tile drains that are gated every 150-200 acres. There are 52 million irrigated acres in the US market and total US agriculture  is 318 million acres. Globally, there are over 3 billion acres of agriculture. This is a massive market will an annual global revenue opportunity of over $2 billion per year. We are at the very early stages of what we expect to be an explosively growing mass market and we are intersecting this opportunity at the right time with the right solution.

Q: How can I invest in GroGuru?

A: Go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!

GroGuru Continues to Gain Momentum with Valley Irrigation API Access Partnership

4 months ago

GroGuru recently signed an API access agreement with Valmont (Valley Irrigation) which gives us access to Valley's 128,000 connected devices at the end customer's discretion. The press release is here: 

https://www.prweb.com/releases/groguru_signs_application_programming_interface_api_license_agreement_with_valmont/prweb17964321.htm 

Valley/AgSense connected devices include center pivot irrigation systems, soil monitoring sites, and weather stations. All the customer needs to do is check a box in their Valley/AgSense telemetry software, and the data from Valley Irrigation can be accessed by GroGuru® InSites, our software as a service (SaaS).  This agreement gives an enormous boost to our accessible market for GroGuru InSites, and gives us the ability to access the ‘as applied’ irrigation data from any Valley center-pivot irrigation systems.  We have already experienced some major conversion at large farming customers. They love the enterprise management aspects of GroGuru InSites which allows them to manage multiple farms across several states and be able to drill down into specific sites at the regional and farm level. This decision support tool overcomes one of the major obstacles for widespread deployment of soil sensors, and we are well on our way to doing just that! Valley has about 40% market share in center-pivot irrigation systems and is the global market leader. Center pivot irrigation systems are the dominant irrigation method for broad-acre row crops like corn, cotton, wheat, and other cereal crops. The Valley API access agreement along with our partnerships with Sentek and AquaCheck, gives GroGuru a best-in-class solution for all major crop types and positions us very well for significant customer conversion and widespread adoption.

GroGuru’s raise on StartEngine will be closing soon, and now is a great chance to invest in a company making big strides in the AgTech sector. Invest today before it’s too late!




Saving Water & Saving the Planet - Invest in GroGuru - Open Letter and Call to Action from GroGuru's CEO

4 months ago

 To GroGuru Investors and Prospective Investors:

Now is the time to invest or re-invest in GroGuru, and it may be the last opportunity for individual investors to become part owners of the company. We are on a roll, and I want you to be a part of it!

For me, investing my time and money into GroGuru is about the really big picture; our kids, our grandkids, preserving the planet, helping to mitigate climate change as much as we can, and more efficient use of water. Without a very secure, safe food supply and fresh water, we literally can’t live. There’s nothing more strategic than safe, nutritious food and enough fresh water. That’s huge.  

Also, farmers are the salt of the earth. I love working with farmers. They’re great customers to work with. The agricultural ecosystem that David and Jeff have been working with for a long period of time have been great customers to work with. They’re very honest, straightforward, and hard working. I love that part of it.  

For me, the “why GroGuru” was a combination of two things in addition to the above. It’s about the team. It’s like the Kleiner Perkins guys used to say, the famous venture capitalists in Silicon Valley, "Would you rather have an A team and a B idea or a B team and an A idea?" You go with an A team because the A team can figure it out and make the idea into an A idea. When I met Farooq and Jeff and then brought on board David and Vince, I think we assembled a team that can win in this market.  

This is my fourth tech startup. What excites me from a company standpoint? It’s about winning. I think we have the right product at the right time with the right customers. Maybe 10 years ago, the timing wasn’t right for soil sensors. The reliability wasn’t there. As Jeff mentioned, the cost structure wasn’t there. The cloud-based computing and reliable broadband telemetry wasn’t there. We have gone from 50 units deployed at the end of 2018 to over 1,000 units today. And we are just getting started!

All of those ecosystem pieces are there now. I think we’re bringing something very unique as a solution that makes this thing far more scalable than what the competitors have been able to offer at this point. The market has the potential to be massive. The win in this for you as investors and for us as a team that’s extremely passionate about it as that it’s a big deal.  

I’ll tell you a story. I have built a billion-dollar company before. We eventually sold that. Vince worked at that company as well. When I joined GroGuru, I was meeting some of my CEO buddies in San Diego. They asked me, “Why did you join this company?” I said, “Because this company has an opportunity to be bigger than Entropic.” They said, “Are you kidding me!?” I believed it then, and I still believe it now. What we’re doing is extremely important. What we have the opportunity to build can be really impressive and exciting. That’s why I’m doing it. That’s why I think you should invest in GroGuru. 

Here is the summary of my recent discussion I had with my management team, if you want to hear and see it from me:

https://youtu.be/xGV0A74O1BE

What we’re doing is extremely important. 70% of global fresh water is used for agricultural irrigation, and a significant amount of this water can be saved and used more efficiently. The lack of efficiency isn't the farmers' faults. They need better tools, and that’s the problem GroGuru helps to address. We are providing a solution that is orders of magnitude more scalable and easy for farmers to implement and use. What we have the opportunity to build can be really impressive and very exciting. Our campaign is closing soon, and I strongly urge you to increase your shares or invest today, and join our 'A team'. Don’t miss out! Invest today before it’s too late! 

GroGuru Accelerates Funding Momentum and Break-Through $700,000 Raised on StartEngine

4 months ago

Thanks to all the investors that have supported GroGuru in this financing campaign on StartEngine! We are delighted to report that GroGuru has now broken through the $700,000 milestone. We are in the final stretch of the campaign, but it is not too late for you to get involved. If you've been on the fence about making an investment, now is the time to jump-in!

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum. 

We have made substantial progress over the last several month in the business including:

  • $1M+ run-rate business and ramping
  • 200+ farms, 20+ crop types, 1,000+ sensing sites, over 100,000 acres under management, and existing customers representing 1M deployable acres of footprint
  • Our dealer network now has about 5M acres of coverage
  • Launched our stand-alone GroGuru InSites SaaS product
  • Over $20M in our sales funnel for 2022/2023 deployments, including a top 3 seed producer and a major ag retailer
  • Proven success with an average ROI of 6X to 8X in the first growing season
  • Continued progress on key strategic partnerships like DTN, Valley Irrigation, Sentek, AquaCheck and others

What's next:

  • We have some very exciting new game changing products that will be launched over the next six to 12 month. Stay tuned.
  • We feel that we can grow with our existing customers and dealers, while also expanding our customer base and dealer network over the next several months. Much of this momentum will be based on our partnerships with Valley Irrigation, Sentek and AquaCheck.
  • As our GroGuru InSites SaaS product gains more widespread exposure, acceptance and deployment, we feel that this gives GroGuru an opportunity to accelerate our revenue growth with deployment of our software on legacy hardware!
  • We have some other big partnerships in the works that are sure to add to our deployable footprint and provide us an opportunity for even further market expansion.

If you are an existing investor in GroGuru, it still isn't too late to add to your existing investment. We are just getting started, and with our offering closing soon, you still have time to grow with us as an investor in GroGuru.

If you are a prospective new investor, GroGuru’s raise on StartEngine will be closing soon, and now is a great chance to invest in a company making big strides in the AgTech sector. Invest today before it’s too late!

GroGuru Named One of The 7 Best Startups to Buy on StartEngine Before They Disappear

4 months ago

GroGuru's StartEngine offerings is in their final weeks -- check it out now!


GroGuru has been named one of the 7 best startups to buy on StartEngine before they disappear:

https://investorplace.com/2021/08/the-7-best-startups-to-buy-on-startengine-before-they-disappear/

According to InvestorPlace, "Best Startups on StartEngine: GroGuru: Water is vital for most living things, and GroGuru’s software helps people manage their usage of this resource.  This should help with the biggest problem in the agriculture industry — irrigation.

This software helps farmers stop wasting water while increasing their output. GroGuru is also a solution to sustainable crop monitoring, providing strategic irrigation management.

GroGuru’s wireless underground system has a five-year battery life that makes it easy to use, as it connects with other data sources in the cloud and analyzes information in real-time with a simple-to-use interface to determine how much exactly farmers need to irrigate.

So in sum, GroGuru’s advantages are that is a cost-effective, scalable system that can increase crop yield and is also labor-saving, as it does not require annual replacement."

The GroGuru financing is closing soon! Don't miss you chance to own part of this exciting and dynamic AgTech company! Invest today before it’s too late!

GroGuru Looking Back and Going Forward - A Discussion with the GroGuru Executive Team

4 months ago

In this discussion with the GroGuru executive team, we talk about the catalyst and ideas for starting GroGuru, how we have grown and evolved to-date, and where we see ourselves going over the coming years. We also discuss why we each joined GroGuru, why we are so passionate about what we are doing, and why we think GroGuru is a good investment. 

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum. 

We are helping to heal the planet, make farmers more profitable. We believe the timing is right for the rapid deployment of this technology. We have significant competitive advantages and solve all the key problems, including hardware and software scalability, that have hindered the explosive growth of this market. We have the right team, the right product, the proper domain expertise, and the right intellectual property to win in this market. 

Don’t miss your chance to invest in GroGuru. You can invest here.


GroGuru Breaks Through $600k Milestone in StartEngine Financing Campaign!

4 months ago

We are delighted to report that GroGuru has now broken through the $600k milestone in our StartEngine financing campaign. Thank you to all the investors in this financing round that made this happen! We are in the final stretch of the campaign, but it is not too late for you to get involved.

GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum. 

We have made substantial progress over the last several month in the business including:

  • $1M+ run-rate business and ramping
  • 200+ farms, 20+ crop types, 1,000+ sensing sites, over 100,000 acres under management, and existing customers representing 1M deployable acres of footprint
  • Our dealer network now has about 5M acres of coverage
  • Launched our stand-alone GroGuru InSites SaaS product
  • Over $20M in our sales funnel for 2022/2023 deployments, including a top 3 seed producer and a major ag retailer
  • Proven success with an average ROI of 6X to 8X in the first growing season
  • Continued progress on key strategic partnerships like DTN, Valley Irrigation, Sentek, AquaCheck and others

What's next:

  • We have some very exciting new game changing products that will be launched over the next six to 12 month. Stay tuned.
  • We feel that we can grow with our existing customers and dealers, while also expanding our customer base and dealer network over the next several months. Much of this momentum will be based on our partnerships with Valley Irrigation, Sentek and AquaCheck.
  • As our GroGuru InSites SaaS product gains more widespread exposure, acceptance and deployment, we feel that this gives GroGuru an opportunity to accelerate our revenue growth with deployment of our software on legacy hardware!
  • We have some other big partnerships in the works that are sure to add to our deployable footprint and provide us an opportunity for even further market expansion.

It still isn't too late to add to your existing investment or to make a new investment in GroGuru. We are just getting started , and with our offering closing soon, you still have time to grow with us as an investor in GroGuru.


Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Sensing a shift: Manufacturers, growers and policymakers can all play a role in increasing soil moisture sensor adoption

4 months ago


Good article in Irrigation Today about the use of soil moisture probes, the value and the growth opportunity. As it says in the article, "When properly used, soil moisture sensors provide valuable data to improve irrigation efficiency, save water and improve yields. Manufacturers, growers and policymakers can all play a role in increasing soil moisture sensor adoption." GroGuru Inc has developed a solution that massively improves the scalability and lowers the total cost of ownership for the use of this key technology that allows farmers to more efficiently use water and other scarce resources in a more sustainable way. Thanks to Saleh Taghvaeian, PhD, for writing this valuable and informative piece!

https://irrigationtoday.org/features/sensing-a-shift/

GroGuru Named Investor Fair Finalist at FOOD FUNDED Climate 2021

4 months ago

GroGuru was recently named an investor fair finalist at FOOD FUNDED Climate 2021 conference! GroGuru's innovative water management solutions for the smart farm highlighted for sustainable farming

FOOD FUNDED supports entrepreneurs in food and agriculture to build mission-driven startups that are addressing Social Justice and Climate Change. The community provides a platform to network, learn and grow with a community of investors and partners.

GroGuru is all about strategic water management for the smart farm. They help farmers make more money by increasing crop yield, while more efficiently using water, and other scarce resources, in a more sustainable way.

It was an honor to present to the group of investors, business leaders and entrepreneurs at this year's FOOD FUNDED Climate 2021 event. GroGuru supports the FOOD FUNDED mission of regenerative agriculture, sustainability, and carbon draw down. The GroGuru team is passionate about our mission to support farmers and help to heal our planet at the same time!

Closing Soon! Secure Your Investment Before The Campaign Ends

4 months ago


The GroGuru financing campaign on StartEngine is closing soon!

If you would like to invest, you can go HERE.

For as little as $250 you can be a part owner of an exciting and dynamic AgTech company!

GroGuru is all about strategic water management for commercial farmers. We help farmers make more money by increasing crop yield and more efficiently using water and other scarce resources in a more sustainable way.

Over the past few months, we have rebounded strongly from the pandemic, and are now deployed our technology on over 200 farms, with 1,000+ sensing sites, and coverage of 100,000+ acres across over 20 crop types. Our dealer network covers 4-5M acres, and we continue to sign-on new dealers and end customers.

Our partnership with Valley Irrigation, the market leader in center-pivot irrigation systems, is bearing fruit, and we feel that this partnership provides significant additional validation to our solution and expands our market opportunity. Valley has over 100,000 connected devices globally. We are also getting significant leverage and traction from our partnerships with AquaCheck, DTN and Sentek! We also have some other big partnerships in the works!

There is nothing more strategic than safe clean water and sufficient amounts of nutritious food. We literally cannot live without both. We need to provide more food to a growing population, while more efficiently using our fresh water supply, and do it responsibly by protecting our climate and delivering in a sustainable way. GroGuru does just that!

The GroGuru team is passionate about this mission! We hope you join us on this journey!

Invest today! Limited time remains!

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

GroGuru Presenting at FOOD FUNDED Climate 2021

5 months ago


On July 21sth, Patrick Henry, GroGuru's president and CEO, will be presenting at FOOD FUNDED Climate 2021. This event is where food entrepreneurs and investors convene for educational sessions and live investor presentations to catalyze the capital flow into our food and agriculture system. 

Program highlights include:

  • Climate Action in Food and Ag: Resilience and Reversal: What are current priorities for food and ag to move the needle on climate change now?
  • Systemic Investing - One Regenerative Solution at a Time: What are impact investors looking for when funding systemic change?
  • FOOD INVESTOR FAIR: Curated entrepreneurial changemakers. Investor feedback.Follow-up connections in small-group breakouts.

To register for the event go to >> https://www.eventbrite.com/e/food-funded-2021-climate-registration-154494432005?discount=FF21FAMILY

Sustainable Irrigation Management That Boosts Yield and Saves Water

5 months ago

Last week I was fortunate to be interviewed by David Yocom from iSelect Fund to discuss GroGuru and Sustainable Irrigation Management That Boosts Yield and Saves Water. You can watch a replay of the interview here >>

https://youtu.be/iTxkyfKb0KQ

Bottom like, GroGuru helps farmers make more money by increasing crop yield and more efficiently using water and other scarce resources in a more sustainable way. We are very excited about the traction we have to-date, and look forward to continuing to expand our business going forward. There is nothing more strategically important than food and our fresh water supply. GroGuru helps in both these areas. This has never been more important with water scarcity upon us and the likely continuation of this trend with climate change. 

Special thanks to The Yield Lab, FamilyFarms Group, The Van Trump Report and, of course, iSelect Funds.

The Silicon Review Names GroGuru One of 2021's Fifty Leading Companies

5 months ago

The Silicon Review has named GroGuru as one of the 2021 Fifty Leading Companies of the Year! Appreciate the recognition of all the hard work and tireless hours of the GroGuru team to enable strategic irrigation management for farmers.

https://thesiliconreview.com/magazine/profile/50-leading-companies-of-the-year-2021-listing

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Recording of the LIVE Webinar with Chris Graebe from StartupWire on 7/7/2021

5 months ago

For those of you that were unable to join the LIVE event on 7/7/2021 with Chris Graebe from StartupWire, here is a link to a recording of the event:

https://youtu.be/B9OYlJZjvXs

It was super informative, we had quite a few questions, and it was great to have David Sloane, PhD, and Farooq Anjum, PhD, join me on the call. Hope you enjoy it!

We were able to discuss some of the progress that we've made since our financing on WeFunder including some details about. our partnership with Valley Irrigation, the market leader in center-pivot irrigation systems with over 128,000 connected devices deployed worldwide including irrigation systems, weather stations, soil moisture monitoring sites and rain gages. Through the GroGuru SaaS product, GroGuru InSites, we are able to access all this information, with end customer approval, via an Application Program Interface (API).



Some BIG NEWS and GroGuru Surpasses the $500k Investment Milestone on StartEngine!

5 months ago


Ladies and Gentlemen, 

We are off the races in the current financing on StartEngine by breaking through the $500k milestone. We have raised $527,515 from 285 investors! We are hitting targets that most startups never experience. The next major milestone is $800k, followed by $1M.

Big News - An Event You Won't Want to Miss:  Our lead investor in the crowdfunding financing last year, Chris Graebe, formerly CEO of Startup Camp, and now the head of StartupWire, is going to be interviewing me, and a couple of members of the GroGuru team about our progress to-date and plans for the future. It should be a fantastic event!  

The webinar is scheduled for this Wednesday, July 7th, 2021, at 6:00pm PT so mark your calendars. Here is the link (which will be active when we live there on 7/7): 

 

https://youtu.be/B9OYlJZjvXs
 

Joining me will be my co-founder and GroGuru CTO, Farooq Anjum, PhD, and GroGuru Chief Agronomist, David Sloane, PhD. 

I recall when I was running Entropic, the company that I took public and drove to a $1 billion valuation. We had won a massive piece of business with Verizon, and the Verizon CTO, who we had met before, invited me and my CTO and co-founder, Itzhak Gurantz, to meet in White Plains, NY. It was an hour-long meeting and he spent 55 minutes telling us what was wrong with us and with our product. We listened intently and believed we could fix all the issues that he was highlighting. In the last five minutes, he told us what was going right, and summarized by saying, “Bottom-line, your stuff works.” 

Well, GroGuru’s ‘stuff’ works too. We now have over 1,000 sites deployed and over 100,000 acres under management. We have trials ongoing with some very large prospects that have the potential to give us millions of acres of step function growth. The GroGuru® WUGS and GroGuru® InSites SaaS offerings are really resonating with customers and channel partners, and our partnerships with Valley IrrigationDTNAquaCheck and Sentek are really starting to pay off! It is amazing to have great partnerships like Valley Irrigation, the market leader in center-pivot irrigation, and DTN, a market leader in weather forecasting and crop models. AquaCheck and Sentek are global leaders in capacitance soil moisture probes, with a substantial footprint in the USA and worldwide.

Farmers are getting incredible value from the GroGuru solution! They are seeing a payback period of less than one growing-season for each site deployed. They are increasing crop yield and more efficiently using water. And the biggest thing, from a growth potential for GroGuru, is that we are 30X more scalable in hardware than the competitive alternatives, and an estimated 20-30X more scalable from a SaaS usability standpoint. This is why Agronomic Consulting groups and Ag Retailers want to work with us. And this is why we will WIN! 

Be sure to tune-in to the webinar and bring your questions. You won’t want to miss it! 

Regards, 

Patrick 

From The Van Trump Report: NEW AgTech Helping Producers Boost Yield and Save Water

5 months ago


Very excited that GroGuru has received some very favorable coverage in The Van Trump Report. Kevin Van Trump is the CEO of Farm Direction, a trader, an Angel Investor, and Corp. Coach. He is the author of the Van Trump Report which is followed broadly in the AgriFood industry. There is nothing more strategic than our food supply and clean fresh water, and GroGuru is leading the way to use water more efficiently to grow crops. Shout-out to GroGuru investor, The Yield Lab, for highlighting GroGuru to Mr. Van Trump.


https://www.vantrumpreport.com/new-agtech-helping-producers-boost-yield-and-save-water/


You are invited to attend our webinar called “Sustainable Irrigation Management That Boosts Yield and Saves Water,” to be held Thursday, July 1st at 3:00pm CST featuring GroGuru, CEO, Patrick Henry. Register HERE 

GroGuru Provides the 'Easy Button' for Irrigation and Water Management for Farmers - Perspective on the Valley Irrigation API License Agreement and More

5 months ago

In this discussion with Patrick Henry, GroGuru president and CEO, and David Sloane, PhD, GroGuru Chief Agronomist, they discuss GroGuru's innovative software as a service offering, GroGuru® InSites, and how it leverages key strategic partnerships, including Valley Irrigation, the global market leader in center-pivot irrigation systems, which is the dominant irrigation method for field crops like corn and soybeans. 

GroGuru InSites uses an Application Program Interface, or API, to access key information from Valley, including soil moisture, as-applied irrigation data, weather stations and rain gages, at the end customer's choice. 

GroGuru also has a partnership with DTN, a market leader in weather forecasts and crop models. The irrigation 'agnostic' Software as a Service, or SaaS, supports market leading soil sensors from both AquaCheck and Sentek. 

Henry and Dr. Sloane, go on to discuss the powerful combination of GroGuru InSites and GroGuru® WUGS, and how it delivers an improved farmer experience, ease of use, 'ground-truthing' of other data sources, and massively better scalability than competitive alternatives in the market today. Finally, Dr. Sloane touches on the value of the GroGuru solution in rain-fed crops, in addition to irrigated crops.


Notice of Material Change in Offering

5 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the GroGuru offering. Here's an excerpt describing the specifics of the change:


Update on the Issuer's partnership with Valley Irrigation.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

BIG NEWS! GroGuru Signs Application Programming Interface (API) License Agreement with Valmont

5 months ago

GroGuru has signed an API access agreement with Valmont (Valley Irrigation) which gives us access to Valley's 128,000 connected devices at the end customer's discretion. The press release is here:

https://www.prweb.com/releases/groguru_signs_application_programming_interface_api_license_agreement_with_valmont/prweb17964321.htm



Valley/AgSense connected devices include center pivot irrigation systems, soil monitoring sites, and weather stations. All the customer needs to do is check a box in their Valley/AgSense telemetry software, and the data from Valley Irrigation can be accessed by GroGuru® InSites, our software as a service (SaaS). 

This agreement gives an enormous boost to our accessible market for GroGuru InSites, and gives us the ability to access the ‘as applied’ irrigation data from any Valley center-pivot irrigation systems. Valley has about 40% market share in center-pivot irrigation systems and is the global market leader. Center pivot irrigation systems are the dominant irrigation method for broad-acre row crops like corn, cotton, wheat, and other cereal crops. 

This is a massive milestone for GroGuru that we set for ourselves in late 2018.  

Separately, Valmont recently acquired PivoTrac Monitoring, a GroGuru market channel and strategic partner. Here is a link to the news story: 

https://www.businesswire.com/news/home/20210420005979/en/Valley%C2%AE-Acquires-PivoTrac%C2%AE 

Through GroGuru’s partnership with Pivotrac, we have access to over 5,000 center pivot’s ‘as applied’ data, and thousands of rain gages mounted on center pivots. This feature is part of our GroGuru InSites SaaS offering. PivoTrac’s footprint represents over 1 million deployed acres, primarily in Texas and Idaho.

The global center pivot irrigation market was estimated to be $1.6B in 2020, is expected to grow at a 13.9% CAGR to $3.9B in 2027. That is annual sales of new systems and does not represent the massive installed base. The connected ability of the pivots and monitoring sites will grow at a much more rapid clip!  

https://www.reportlinker.com/p05899196/Global-Center-Pivot-Irrigation-Systems-Industry.html?utm_source=GNW 

I also wanted to make you aware of a recent acquisition in the AgTech space that is very important to GroGuru. Valley Irrigation has acquired Prospera for $300M. Prospera provides a spatial technology that uses AI for image and pattern recognition. They use satellite and camera images to detect irrigation patterns, disease, insect infestations, etc.  

https://www.businesswire.com/news/home/20210505005364/en/Valmont-to-Acquire-Prospera-Technologies-Global-Leader-in-Agricultural-Artificial-Intelligence-Machine-Learning 

The capability provided by Prospera is totally complementary to what we do at GroGuru. It was reported that Prospera had about $7M in trailing 12-month revenue, so it was a HUGE multiple. 

It is an exciting time to be in the precision agriculture market! 

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Discussion with David Sloan, PhD, Chief Agronomist at GroGuru

6 months ago

In this conversation, we discuss David Sloane's journey to joining GroGuru and his work in the field and with software definition that has served as a catalyst for customer adoption of the GroGuru Wireless Underground System (WUGS) Solution for permanent installation of soil sensors. We discuss the importance of machine learning and the farmer friendly user interface of the GroGuru software solution, and how this benefits our farmer customers. Finally, we talk about the scalability of the solution and how it is a win/win/win for GroGuru, our dealer network and our farmer customers.



Introduction to the Founders of GroGuru

6 months ago

Here is a short video of the GroGuru founders discussing their backgrounds, what led them to GroGuru, the thought process behind our strategy and products, and how we have built a winning team and culture that is focused on solving major problems for farmers. In this video: 

Patrick Henry, President and CEO of GroGuru 

Farooq Anjum, PhD, VP of Engineering and CTO of GroGuru 

Jeff Campbell, PhD, Chief Scientist of GroGuru



Overview of the GroGuru® InSites Software as a Service (SaaS) for Strategic Irrigation Management

6 months ago

Here is a great video from GroGuru Chief Agronomist, David Sloane, PhD, about our recently launched stand-alone Software as a Service (SaaS) for Strategic Irrigation Management of crops. GroGuru® InSites is now supported by key soil moisture probe companies, Sentek and AquaCheck. It can be used with GroGuru's own telemetry included in the GroGuru® WUGS (wireless underground system) and growing number of other telemetry providers. Our solution provides 'as applied' irrigation information and rain gage, when it is available. And, in our partnership with DTN, we provide crop models and 10-day weather forecast. This is a massive leap forward in simplification and integration of several factors that allow farmers and agronomy consulting groups to make better decisions and improved recommendations about irrigation management! GroGuru helps farmers increase crop yield, while more efficiently using water and other scarce resources in a more sustainable way! 



Benefits of GroGuru® WUGS (Wireless Underground System) for Strategic Irrigation Management

7 months ago

Our Chief Agronomist at GroGuru, David Sloane, PhD, did this terrific video about the benefits of the GroGuru® WUGS (wireless underground system) for strategic irrigation management. The GroGuru WUGS enables the permanent installation of soil sensors, without cables. This is a game changer for farmers and agronomic consulting groups that are focused on fully irrigated broad acre row crops like corn, soybeans, cotton, and wheat. Enjoy!

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

GroGuru Files Annual Form C-AR Report

7 months ago

GroGuru has filed the annual Form C-AR report for our crowdfunding round on StartEngine. These filings are public on the EDGAR website. Our Form C-AR can be found here. Our full filing is available here.

GroGuru Secures Investment from Agri-Food VC The Yield Lab

7 months ago

Endorsement from agriculture industry expert boosts GroGuru's credibility as an emerging leader in strategic water management



GroGuru recently launched a financing on StartEngine, an equity crowdfunding platform. Agri-Food VC, The Yield Lab, is one of the early leading investors in this financing round.

"The Yield Lab has been a tremendous supporter of GroGuru over the years and we are grateful to have them participate as an early investor in our current Series Seed Preferred Stock financing," said Patrick Henry, president and CEO at GroGuru. "The managing directors at The Yield Lab bring an unprecedented level of insight and agriculture industry access for emerging companies like GroGuru, and we're excited to continue to work with them as we work to accelerate the growth of GroGuru."

Equity crowdfunding has become an emerging source of capital for early stage startups, and allows both accredited and non-accredited investors to become part owners of startup companies historically reserved for high net worth individuals and venture capital firms.

The Yield Lab was an early investor in GroGuru, and they have continued to show their support by participating as a leading investor in GroGuru's current financing campaign.

"The Yield Lab is excited to make another investment in GroGuru," said Pat Pinkston, Managing Director at The Yield Lab. "Patrick Henry and his team have demonstrated outstanding leadership and the company is making great progress in the market with innovative technology and a platform for strategic water management."

Mr. Pinkston was a 40 year veteran of John Deere where he served in several senior roles including VP, Technology & Information Solutions, Intelligent Solutions Group. This group managed John Deers efforts in precision agriculture, which is the target market segment for GroGuru. Pat's colleagues at The Yield Lab have held senior management roles at other agri-food industry leaders like Monsanto, now Bayer, and Novus International.

About GroGuru:

GroGuru, Inc. is a privately held company based in San Diego, CA, founded in 2014. GroGuru supplies precision soil and irrigation monitoring and management systems to the commercial agriculture industry. GroGuru is all about strategic irrigation management, helping farmers make more money by increasing crop yield and more efficiently using water in a sustainable way.

GroGuru has a patented wireless underground system (WUGS) for soil monitoring, an AI-based recommendation engine in the Cloud, and an intuitive farmer-friendly user interface that farmers can access on their tablet, computer or mobile device. GroGuru sells an innovative hardware-enabled subscription-based solution to farmers that enables optimal irrigation, as well as a software as a service (SaaS) marketed as GroGuru® InSites.

GroGuru’s patented WUGS technology enables a permanent installation of soil sensors, even in annual field crops. GroGuru has been a part of the OCTANE LaunchPad, EvoNexus, AgLaunch, the Yield Lab, SVG-Thrive and Plug & Play AgTech accelerator programs.

About The Yield Lab:

The Yield Lab's mission to enable entrepreneurs to sustainably revolutionize agri-food systems. They do this by investing in and accelerating high-impact early-stage companies all around the world. In parallel, The Yield Lab provides educational resources and ecosystem building support through its non-profit branch, the Yield Lab Institute.

MintzTech Connect Industry News: Spotlight on GroGuru, Inc

7 months ago

Great article in Lexology about GroGuru! Thanks to Mintz for having GroGuru featured in the MintzTech Connect Industry News Spotlight! This article really captures the essence of what GroGuru does and why our team is so passionate about it! Here is a link to the article:

https://www.lexology.com/library/detail.aspx?g=51714449-7bc9-4a4c-a485-48b7a8f24311

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

GroGuru Selected as a CONNECT 2021 Cool Company

7 months ago

I'm very pleased to announce that GroGuru Inc has been selected by Connect w/ San Diego Venture Group as one of their "Cool Companies" in 2021. Since 2015, Cool Companies have raised over $650M just in Series A financing. Thanks to Mintz as the lead sponsor of the event!

https://connect.org/cool-companies-2021/

Connect is a community nonprofit organization passionate about helping tech and life sciences entrepreneurs build great companies. Connect serves entrepreneurs throughout their growth journey with a suite of curated programs aimed to help companies grow, gain access to capital, and scale. The national venture capital community is annually presented with 'Cool Companies', San Diego's top-performing startups, selected neutrally by our elite community of VCs, angel investors, entrepreneurs, executives, market influencers, and community leaders. We help innovative companies thrive so they can make a meaningful impact on the economic development of the region, and together create a world-class tech ecosystem.

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