GroGuru

Strategic Irrigation Management

GroGuru

Strategic Irrigation Management

San Diego, CA
Agriculture
Data/Analytics
GroGuru provides a software as a service for strategic irrigation management - assisting farmers in sustainable crop monitoring that saves them water, resources, and of course, extra work. Deploying over 2,500 soil sensors across over 20 crop types in the United States, GroGuru achieved approximately $620 thousand in revenue in 2020 alone - a huge success in a very difficult economic environment.

$434,746

raised
$1,070,000
previously crowdfunded
192
Investors
$14.7M
Valuation
$0.11
Price per Share
$249.92
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$3.93M
Offering Max
Reg CF
Offering

$434,746

raised
$1,070,000
previously crowdfunded
192
Investors
$14.7M
Valuation
$0.11
Price per Share
$249.92
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$3.93M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into GroGuru:

$249+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Tier 1 perk
GroGuru baseball cap
$5,000+
Investment
Tier 2 perk
GroGuru polo and GroGuru baseball cap
$10,000+
Investment
Tier 3 perk
GroGuru Jacket, GroGuru polo and GroGuru baseball cap+ 5% bonus shares
$25,000+
Investment
Tier 4 perk
GroGuru Jacket, GroGuru polo and GroGuru baseball cap + 10% bonus shares
$50,000+
Investment
Tier 5 perk
GroGuru Jacket, GroGuru polo and GroGuru baseball cap + 15% bonus shares

Reasons to Invest

The global agriculture industry generates $2.4 trillion annually
Optimal irrigation is required to maximize crop yield, and save water and other scarce resources in a sustainable way
We believe to be pioneers of a permanently installed soil monitoring system using top-of-the-line technology

Meet GroGuru® : The Future of Sustainable Farming

As complicated as humans are, we have two very basic essential needs: food and water. And as we know, those vital resources are being threatened due to climate change and a growing population. 


We think the best way to make things better is to start from the ground up - and that’s why we help farmers.

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Using AI technology, our irrigation management through soil monitoring assists farmers in growing more food, and saving more water. 

We think the planet deserves a smart farm.

The Problem


Too Many People, Not Enough Food and Water

Let’s look at the big picture:  We have a global problem of catastrophic proportions where we simply cannot meet the basic needs of many people. And with more people every day comes more challenges. 

Not to mention, farming is hard. Farmers typically run into problems with…

We believe soil monitoring for optimal irrigation is necessary to yield enough crops to feed our planet, but farmers tend to struggle with making practical irrigation choices. And although soil monitoring methods are out there, they tend to have some problems of their own.

Plus, management of irrigation is primarily about the management of the root zone of the crop. The tools needed to do this prior to GroGuru were only a partial answer to this massive problem.

The Solution


Yielding Farmers More Crops and More Money

Our mission is to help farmers make more money by increasing crop yields and more efficiently using water and other scarce resources like labor, energy and fertilizer in a more sustainable way. 


We do this by providing superior decision support tools to farmers and agronomic consultants for strategic irrigation management.  


Crops get fed water and nutrients through the root zone of the crop, inspiring us to monitor from the root zone up. 

With these methods, we provide an enhanced data set combined with other data like rainfall, applied irrigation, weather forecast and crop models to give farmers additional insights about how to optimally manage irrigation. 


In short, we enable farmers to better irrigate their crops - making more money while they’re at it, and acting more sustainably while they're at it,too.

The Market


A Trillion Dollar Market

If you fly over Kansas or Nebraska, this is what you will see: millions of acres of irrigated farmland. If that seems like a lot, it’s because it is. After all, the global agriculture market is $2.4 trillion annually (source). And the market for soil moisture monitoring is best looked at from an acreage standpoint. 


According to the USDA (source), there are 52 million irrigated acres in the US, of which 44 million acres is annual field crops like corn, soybean, cotton, wheat, sorghum, and alfalfa. 

There are 313 million total farming acres in the US and 4.62 billion acres globally (source). 


So assuming…

  •  Reasonable priced reductions over time

  •  Reasonable deployment assumptions of solid sensors based on GroGuru’s modeling


According to Grand View Research, the global irrigation automation market size was valued at USD 2.65 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 16.8% from 2020 to 2027. 

Our Traction


Covering a Lot of Ground

Since our beginning, we’ve...


  • Deployed over 2,500 sensors across over 20 crop types in various geographies in the United States. 

  • Established a dealer footprint that represents 6 million deployable acres. 

  • Achieved approximately $620 thousand in revenue in 2020 in a very difficult economic environment where a number of our competitors went bankrupt or were sold. 

We are now on our third generation of software as service (SaaS) and our third generation of internet of things (IoT) for farming products. 


We have formed key strategic partnerships with market leaders in the precision ag space, and have many more in the queue eager to work with us.

What We Do


Farmers, We Target Your Specific Needs 

You might be wondering: How exactly does GroGuru provide these insights to farmers and agronomic consultants? 

We do this through AI-based soil monitoring, which we call Wireless Underground System for Permanent Installation of Soil Sensors, aka GroGuru® WUGS.

Once we collect data from the root zone of the crop, we add other critical data and apply machine learning and AI in the Cloud to determine things like…


  • Root growth

  • Root depth

  • Available moisture in the soil 

  • Whether the soil is more sandy or clay based 

  • If soil has compaction layers. 


We then present this information in a simple, intuitive, farmer-friendly user interface that the farmer can access on their mobile device, tablet or computer. 

The GroGuru® InSites platform works with GroGuru’s own telemetry solutions and soil moisture sensors, but also works with an impressive group of third-party sensors.


As a result of the GroGuru InSites approach, we are able to deliver nuanced and comprehensive real-time data, which is instantly actionable.  

This includes:


  • GPS-based Farm Scale view 

  • An “Irrigate by pictures” interface to  visualize the root zone and soil profile 

  • Crop-specific irrigation templates guide users both before, and during the growing season to manage soil moisture conditions in the field.

  • Alternative field telemetry solutions for perennial crops root vegetables


GroGuru WUGS is a 100% wireless underground system that can be buried below the till depth and communicates through several feet of soil wirelessly. This eliminates the need for the sensors to be annually installed and removed for seeding and harvesting, respectively, for these annual crops - making less work for the farmer that's more sustainable.

The Business Model


Pay As You Grow

Historically, we sold hardware and had a companion SaaS service. However, we’ve recently moved hardware customers to an operating lease subscription model, offering a standalone SaaS platform that works with third party hardware providers.

How We Are Different


Paving A New Path 

We’ve noticed that our competitors’ alternative soil moisture monitors use cables from the sensors in the ground to the above ground telemetry. This requires annual installation and removal of the sensors in field crops like corn and soybeans, which represents the vast majority of acreage - 85% to be specific.

We created WUGS to be a permanent installation model that directly targets this issue. This way, it’s much less of a hassle for farmers, and the annual crops they are working with.

The Vision


We Are Going Places

We see ourselves as the hardware and irrigation system’s ‘agonistic player’ in the strategic irrigation management space within the next five years.

We feel that we are at the very early stages of what is expected to be a multi-decades long growth market opportunity - expecting to surpass one million deployed acres within the planning cycle of the company.

OUR LEADERSHIP


Seasoned Leaders

Our team has the right business acumen, domain expertise, and technical knowledge to win in this market. We also have a strategy of developing strategic and dealer partnerships that will allow us to leverage the best in class portions of the total solution from ecosystem partners. 


GroGuru Executive Team (includes founders):

GroGuru’s Farmer Advisory Board Members:

 

Kevin Wright, AFM 

Chief Operating Officer at Hancock Natural Resource Group 

 

Grant Norwood

Owner, Norwood Farms 

Henry County, Tennessee 

 

Matt Shekoyan

Former CFO, Wonderful Citrus 

 

Mike Jarrard

Former President of Mann Packing 

Former Chairman of the Western Growers Association 

 

Harold Grall

Owner, Hasta Farms 

Board Member and former President, North Plains Groundwater Conservation District 

Why Invest


A Major Growth Opportunity

We have a unique solution to a significant problem in what is expected to be a massive and rapidly growing market. We believe we are paving the way to strategic irrigation management to help farmers heal our planet one acre at a time.

We can differentiate ourselves over time by…


  • Continuing to protect our intellectual property

  • Building strategic partnerships with key ecosystem partners

  • Driving significant profitability as we grow


These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.


Offering Summary


Company

:

GroGuru, Inc.

Corporate Address

:

9705 Carroll Centre Road, Suite 101, San Diego, CA 92126

Offering Minimum

:

$9,999.99

Offering Maximum

:

$3,929,999.92

Minimum Investment Amount

(per investor)

:

$249.92











Terms


Offering Type

:

Equity

Security Name

:

Series Seed I Preferred Stock

Minimum Number of Shares Offered

:

90,909

Maximum Number of Shares Offered

:

35,727,272

Price per Share

:

$0.11

Pre-Money Valuation

:

$14,716,316.89











*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Proxy

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Early Bird

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares

Volume

Tier 1 perk - ($1,000 + perk 1)

Tier 2 perk - ($5,000 + perk 2)

Tier 3 perk - ($10,000 + perk 3 + 5% bonus shares)

Tier 4 perk - ($25,000 + 10% bonus shares)

Tier 5 perk - ($50,000 + 15% bonus shares)

Perks/Swag

Perk 1 = GroGuru baseball cap

Perk 2 = GroGuru polo and Perk 1

Perk 3 = GroGuru Jacket and Perk 2

All Tier 4-5 volume investors get Perk 3

For Bonus Shares, an investor will get the greater of the two bonus share amounts from volume and early bird, but not both.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

GroGuru, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed 1 Preferred Stock at

$0.11 / share, you will receive 10 additional shares of Series Seed 1 Preferred Stock, meaning you'll own 110 shares for $11. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,226,363.00 USD
$974,606.00 USD
Cash And Cash Equivalents
$483,012.00 USD
$183,770.00 USD
Accounts Receivable
$59,534.00 USD
$352,691.00 USD
Short Term Debt
$3,228,231.00 USD
$373,114.00 USD
Long Term Debt
$3,770,127.00 USD
$3,512,526.00 USD
Revenues And Sales
$617,986.00 USD
$674,113.00 USD
Costs Of Goods Sold
$623,445.00 USD
$471,029.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$2,912,074.00 USD
-$1,755,950.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

22 hours ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

GroGuru Files Annual Form C-AR Report

9 days ago

GroGuru has filed the annual Form C-AR report for our crowdfunding round on StartEngine. These filings are public on the EDGAR website. Our Form C-AR can be found here. Our full filing is available here.

GroGuru Secures Investment from Agri-Food VC The Yield Lab

10 days ago

Endorsement from agriculture industry expert boosts GroGuru's credibility as an emerging leader in strategic water management



GroGuru recently launched a financing on StartEngine, an equity crowdfunding platform. Agri-Food VC, The Yield Lab, is one of the early leading investors in this financing round.

"The Yield Lab has been a tremendous supporter of GroGuru over the years and we are grateful to have them participate as an early investor in our current Series Seed Preferred Stock financing," said Patrick Henry, president and CEO at GroGuru. "The managing directors at The Yield Lab bring an unprecedented level of insight and agriculture industry access for emerging companies like GroGuru, and we're excited to continue to work with them as we work to accelerate the growth of GroGuru."

Equity crowdfunding has become an emerging source of capital for early stage startups, and allows both accredited and non-accredited investors to become part owners of startup companies historically reserved for high net worth individuals and venture capital firms.

The Yield Lab was an early investor in GroGuru, and they have continued to show their support by participating as a leading investor in GroGuru's current financing campaign.

"The Yield Lab is excited to make another investment in GroGuru," said Pat Pinkston, Managing Director at The Yield Lab. "Patrick Henry and his team have demonstrated outstanding leadership and the company is making great progress in the market with innovative technology and a platform for strategic water management."

Mr. Pinkston was a 40 year veteran of John Deere where he served in several senior roles including VP, Technology & Information Solutions, Intelligent Solutions Group. This group managed John Deers efforts in precision agriculture, which is the target market segment for GroGuru. Pat's colleagues at The Yield Lab have held senior management roles at other agri-food industry leaders like Monsanto, now Bayer, and Novus International.

About GroGuru:

GroGuru, Inc. is a privately held company based in San Diego, CA, founded in 2014. GroGuru supplies precision soil and irrigation monitoring and management systems to the commercial agriculture industry. GroGuru is all about strategic irrigation management, helping farmers make more money by increasing crop yield and more efficiently using water in a sustainable way.

GroGuru has a patented wireless underground system (WUGS) for soil monitoring, an AI-based recommendation engine in the Cloud, and an intuitive farmer-friendly user interface that farmers can access on their tablet, computer or mobile device. GroGuru sells an innovative hardware-enabled subscription-based solution to farmers that enables optimal irrigation, as well as a software as a service (SaaS) marketed as GroGuru® InSites.

GroGuru’s patented WUGS technology enables a permanent installation of soil sensors, even in annual field crops. GroGuru has been a part of the OCTANE LaunchPad, EvoNexus, AgLaunch, the Yield Lab, SVG-Thrive and Plug & Play AgTech accelerator programs.

About The Yield Lab:

The Yield Lab's mission to enable entrepreneurs to sustainably revolutionize agri-food systems. They do this by investing in and accelerating high-impact early-stage companies all around the world. In parallel, The Yield Lab provides educational resources and ecosystem building support through its non-profit branch, the Yield Lab Institute.

MintzTech Connect Industry News: Spotlight on GroGuru, Inc

13 days ago

Great article in Lexology about GroGuru! Thanks to Mintz for having GroGuru featured in the MintzTech Connect Industry News Spotlight! This article really captures the essence of what GroGuru does and why our team is so passionate about it! Here is a link to the article:

https://www.lexology.com/library/detail.aspx?g=51714449-7bc9-4a4c-a485-48b7a8f24311

Notice of Funds Disbursement

16 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

GroGuru Selected as a CONNECT 2021 Cool Company

16 days ago

I'm very pleased to announce that GroGuru Inc has been selected by Connect w/ San Diego Venture Group as one of their "Cool Companies" in 2021. Since 2015, Cool Companies have raised over $650M just in Series A financing. Thanks to Mintz as the lead sponsor of the event!

https://connect.org/cool-companies-2021/

Connect is a community nonprofit organization passionate about helping tech and life sciences entrepreneurs build great companies. Connect serves entrepreneurs throughout their growth journey with a suite of curated programs aimed to help companies grow, gain access to capital, and scale. The national venture capital community is annually presented with 'Cool Companies', San Diego's top-performing startups, selected neutrally by our elite community of VCs, angel investors, entrepreneurs, executives, market influencers, and community leaders. We help innovative companies thrive so they can make a meaningful impact on the economic development of the region, and together create a world-class tech ecosystem.

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