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As complicated as humans are, we have two very basic essential needs: food and water. And as we know, those vital resources are being threatened due to climate change and a growing population.
We think the best way to make things better is to start from the ground up - and that’s why we help farmers.
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Using AI technology, our water management through soil monitoring assists farmers in growing more food, and saving more water.
We think the planet deserves a smart farm.
GroGuru is continuing to stand out in the agriculture industry by signing an API access agreement with Valley Irrigation, A Valmont Company, which provides farmers with the opportunity to understand data in real-time. These devices are able to track center pivot irrigation systems, soil monitoring sites as well as weather stations which would ultimately improve crops like corn, cotton, wheat and other cereal crops. The future of this partnership is expected to bring a benefit to farmers by increasing efficiency of irrigation systems as well as being mindful of sustainability.
The Problem
Let’s look at the big picture: We have a global problem of catastrophic proportions where we simply cannot meet the basic needs of many people. And with more people every day comes more challenges.
Not to mention, farming is hard. Farmers typically run into problems with…
We believe soil monitoring for optimal water management is necessary to yield enough crops to feed our planet, but farmers tend to struggle with making practical irrigation choices. And although soil monitoring methods are out there, they tend to have some problems of their own.
Plus, water managementn is primarily about the management of the root zone of the crop. The tools needed to do this prior to GroGuru were only a partial answer to this massive problem.
The Solution
Our mission is to help farmers make more money by increasing crop yields and more efficiently using water and other scarce resources like labor, energy and fertilizer in a more sustainable way.
We do this by providing superior decision support tools to farmers and agronomic consultants for strategic water management.
Crops get fed water and nutrients through the root zone of the crop, inspiring us to monitor from the root zone up.
With these methods, we provide an enhanced data set combined with other data like rainfall, applied irrigation, weather forecast and crop models to give farmers additional insights about how to optimally manage water usage out in their fieldsirrigation.
In short, we enable farmers to better irrigate their crops - making more money while they’re at it, and acting more sustainably while they're at it,too.
The Market
If you fly over Kansas or Nebraska, this is what you will see: millions of acres of irrigated farmland. If that seems like a lot, it’s because it is. After all, the global agriculture market is $2.4 trillion annually (source). And the market for soil moisture monitoring is best looked at from an acreage standpoint.
According to the USDA (source), there are 52 million irrigated acres in the US, of which 44 million acres is annual field crops like corn, soybean, cotton, wheat, sorghum, and alfalfa.
There are 313 million total farming acres in the US and 4.2 billion acres globally (source).
So assuming…
Reasonable priced reductions over time
Reasonable deployment assumptions of solid sensors based on GroGuru’s modeling
The market, at full penetration, is $2 billion annually in the US and $20 billion globally (source).
Our Traction
Since our beginning, we’ve...
Deployed over 2,500 sensors across over 20 crop types in various geographies in the United States.
Established a dealer footprint that represents 6 million deployable acres.
Achieved $620K in revenue in 2020 in a very difficult economic environment where a number of our competitors went bankrupt or were sold.
We are now on our third generation of software as service (SaaS) and our third generation of internet of things (IoT) for farming products.
We have formed key strategic partnerships with market leaders in the precision ag space, and have many more in the queue eager to work with us.
What We Do
You might be wondering: How exactly does GroGuru provide these insights to farmers and agronomic consultants?
We do this through AI-based soil monitoring, which we call Wireless Underground System for Permanent Installation of Soil Sensors, aka GroGuru® WUGS.
Once we collect data from the root zone of the crop, we add other critical data and apply machine learning and AI in the Cloud to determine things like…
Root growth
Root depth
Available moisture in the soil
Whether the soil is more sandy or clay based
If soil has compaction layers.
We then present this information in a simple, intuitive, farmer-friendly user interface that the farmer can access on their mobile device, tablet or computer.
The GroGuru® InSites platform works with GroGuru’s own telemetry solutions and soil moisture sensors, but also works with an impressive group of third-party sensors.
As a result of the GroGuru InSites approach, we are able to deliver nuanced and comprehensive real-time data, which is instantly actionable.
This includes:
GPS-based Farm Scale view
An “Irrigate by pictures” interface to visualize the root zone and soil profile
Crop-specific irrigation templates guide users both before, and during the growing season to manage soil moisture conditions in the field.
Alternative field telemetry solutions for perennial crops root vegetables
GroGuru WUGS is a 100% wireless underground system that can be buried below the till depth and communicates through several feet of soil wirelessly. This eliminates the need for the sensors to be annually installed and removed for seeding and harvesting, respectively, for these annual crops - making less work for the farmer that's more sustainable.
The Business Model
Historically, we sold hardware and had a companion SaaS service. However, we’ve recently moved hardware customers to an operating lease subscription model, offering a standalone SaaS platform that works with third party hardware providers.
How We Are Different
We’ve noticed that our competitors’ alternative soil moisture monitors use cables from the sensors in the ground to the above ground telemetry. This requires annual installation and removal of the sensors in field crops like corn and soybeans, which represents the vast majority of acreage - 85% to be specific.
We created WUGS to be a permanent installation model that directly targets this issue. This way, it’s much less of a hassle for farmers, and the annual crops they are working with.
The Vision
We see ourselves as the hardware and irrigation system’s ‘agonistic player’ in the strategic water management space within the next five years.
We feel that we are at the very early stages of what is expected to be a multi-decades long growth market opportunity - expecting to surpass one million deployed acres within the planning cycle of the company.
OUR LEADERSHIP
Our team has the right business acumen, domain expertise, and technical knowledge to win in this market. We also have a strategy of developing strategic and dealer partnerships that will allow us to leverage the best in class portions of the total solution from ecosystem partners.
GroGuru Executive Team (includes founders):
GroGuru’s Farmer Advisory Board Members:
Kevin Wright, AFM
Chief Operating Officer at Hancock Natural Resource Group
Grant Norwood
Owner, Norwood Farms
Henry County, Tennessee
Matt Shekoyan
Former CFO, Wonderful Citrus
Mike Jarrard
Former President of Mann Packing
Former Chairman of the Western Growers Association
Harold Grall
Owner, Hasta Farms
Board Member and former President, North Plains Groundwater Conservation District
Why Invest
We have a unique solution to a significant problem in what is expected to be a massive and rapidly growing market. We believe we are paving the way to strategic water irrigation management to help farmers heal our planet one acre at a time.
We can differentiate ourselves over time by…
Continuing to protect our intellectual property
Building strategic partnerships with key ecosystem partners
Driving significant profitability as we grow
Company | : | GroGuru, Inc. |
Corporate Address | : | 9705 Carroll Centre Road, Suite 101, San Diego, CA 92126 |
Offering Minimum | : | $9,999.99 |
Offering Maximum | : | $3,929,999.92 |
Minimum Investment Amount(per investor) | : | $249.92 |
Offering Type | : | Equity |
Security Name | : | Series Seed I Preferred Stock |
Minimum Number of Shares Offered | : | 90,909 |
Maximum Number of Shares Offered | : | 35,727,272 |
Price per Share | : | $0.11 |
Pre-Money Valuation | : | $14,716,316.89 |
*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Proxy
Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives*
Early Bird
Friends and Family - First 72 hours | 15% bonus shares
Super Early Bird - Next 72 hours | 10% bonus
Early Bird Bonus - Next 7 days | 5% bonus shares
Volume
Tier 1 perk - ($1,000 + perk 1)
Tier 2 perk - ($5,000 + perk 2)
Tier 3 perk - ($10,000 + perk 3 + 5% bonus shares)
Tier 4 perk - ($25,000 + 10% bonus shares)
Tier 5 perk - ($50,000 + 15% bonus shares)
Perks/Swag
Perk 1 = GroGuru baseball cap
Perk 2 = GroGuru polo and Perk 1
Perk 3 = GroGuru Jacket and Perk 2
All Tier 4-5 volume investors get Perk 3
For Bonus Shares, an investor will get the greater of the two bonus share amounts from volume and early bird, but not both.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
GroGuru, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed 1 Preferred Stock at
$0.11 / share, you will receive 10 additional shares of Series Seed 1 Preferred Stock, meaning you'll own 110 shares for $11. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
If you, as an investor, need to see your shares and official documentation of their equity within GroGuru, you can reach out to Contact@StartEngine.com and StartEngine's Investor Services will provide you with the corresponding documentation.
A big thank you to all of the investors that supported GroGuru in our financing campaign on StartEngine. We closed yesterday at just a hair under $1M in this financing. This will help GroGuru continue expand sales of our breakthrough strategic water management solution for commercial farmers. Thanks again for all the support from our investors, customers, employees and partners on the GroGuru journey!
Thanks to every single one of you that has made an investment into GroGuru and, in so doing, is making. a bet on the use of superior technology to help save water, increase crop yield & quality, and create a more sustainable planet!
GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum, and. your chance to be a part owner of the company for as little as $250 is ending soon.
To invest in GroGuru, go to www.startengine.com/groguru. We hope you join us on this journey!
The GroGuru exec team hosted a LIVE Webinar yesterday, August 22, 2021. The team answered a lot of investor questions. The webinar was primarily for people that are considering an investment in our exciting and dynamic AgTech company on StartEngine. TODAY is the last day for you to invest in GroGuru, or for you to increase your current investment. You won't want to miss this opportunity!
To invest in GroGuru, go to https://www.startengine.com/groguru to make an investment. We have broken through the $900,000 investment level and we have great momentum! We hope you join us on this journey!
Only a few hours left to make an investment in GroGuru on StartEngine!
We are very excited to report that GroGuru has now broken through the $900,000 milestone in our StartEngine financing campaign! Our funding campaign continues to gain momentum! Thank you to all the investors in this financing round that made this happen! We are in the final couple days of the campaign, but it is not too late for you to get involved.
GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum.
To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!
We are very excited to report that GroGuru has now broken through the $800,000 milestone in our StartEngine financing campaign! Our funding campaign continues to gain momentum! Thank you to all the investors in this financing round that made this happen! We are in the final couple days of the campaign, but it is not too late for you to get involved.
GroGuru is all about strategic water management for commercial farmers. We are a solutions company that helps farmers more efficiently use water. What does that mean? We help farmers make more money by increasing crop yield while more efficiently using water and other scarce resources in a more sustainable way. Our hardware enabled SaaS model continues to gain momentum.
To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!
The GroGuru exec team is holding a LIVE Webinar on TODAY, August 22, 2021 at 4:00pm Pacific Time. The team will be available to answer your questions. This is primarily for people that may want to make an investment in our exciting and dynamic AgTech company on StartEngine. Tomorrow is the last day for you to invest in GroGuru or for you to increase your current investment. You won't want to miss this opportunity! Attendance is limited to the first 250 people who register, so don't wait!
To invest in GroGuru, go to https://www.startengine.com/groguru to make an investment. We have broken through the $800,000 investment level and we have great momentum! We hope you join us on this journey!
You are invited to join a LIVE Webinar on Sunday, August 22, 2021 at 4:00pm Pacific Time with the GroGuru executive management team where there will be available to answer your questions. There are only a few days left for you to invest in GroGuru or for you to increase your current investment. You won't want to miss this opportunity! Attendance is limited to the first 250 people who register, so don't wait! To register go to:
https://app.livestorm.co/
What makes GroGuru different?
Don't just take it from us. Here is what farmers are saying:
"Permanent install and the data all throughout the year and across multiple years from the same spot is priceless.” - Grant Norwood, Owner of Norwood Farms, Henry County, TN
"The ability to permanently install soil moisture sensors will greatly improve our ability to manage water and should improve our yields and sustainability.” - Tom Moore, Owner of Moore Brothers Farming, Sunray, TX
"A permanent probe is the only solution to accurately measure soil moisture the entire year." - Harold Grall, Owner of Hasta Farms, Dumas, TX
“We were already an AgSense (Valley Irrigation) customer on our pivots and having the flexibility to mix and match AgSense and GroGuru hardware while still getting the value of GroGuru InSites across all our farms will be a huge benefit to us. We will now be able to see as-applied irrigation data along with soil moisture data for real time control over our operation." - Jesse Ziems, Senior Agronomist at CSS Farms
To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!
GroGuru's financing campaign on StartEngine is closing in less than two days! If you have been on the fence about making an investment, or thinking about increasing your current investment, now is the time to do it!
We have been getting great momentum in our financing and are rapidly approaching the $800,000 milestone.
If you care about water, the survival of the planet, climate change, regenerative agriculture, and life itself, then you want to seriously consider an investment in GroGuru. Products and technologies like those developed and deployed by GroGuru are changing the face of farming and are essential to preserving our ability to provide safe and nutritious food to a growing population. With 70% of the world's fresh water supply already being used for agriculture irrigation, and the need to increase our global food supply by 70% by the year 2050, just to keep pace with population growth, there is no better time than the present to go onboard and invest in key technologies like GroGuru.
What makes GroGuru different?
Don't just take it from us. Here is what farmers are saying:
"Permanent install and the data all throughout the year and across multiple years from the same spot is priceless.” - Grant Norwood, Owner of Norwood Farms, Henry County, TN
"The ability to permanently install soil moisture sensors will greatly improve our ability to manage water and should improve our yields and sustainability.” - Tom Moore, Owner of Moore Brothers Farming, Sunray, TX
"A permanent probe is the only solution to accurately measure soil moisture the entire year." - Harold Grall, Owner of Hasta Farms, Dumas, TX
“We were already an AgSense (Valley Irrigation) customer on our pivots and having the flexibility to mix and match AgSense and GroGuru hardware while still getting the value of GroGuru InSites across all our farms will be a huge benefit to us. We will now be able to see as-applied irrigation data along with soil moisture data for real time control over our operation." - Jesse Ziems, Senior Agronomist at CSS Farms
To invest in GroGuru, go to www.startengine.com/groguru to make an investment. Keep in mind that the financing campaign is closing very soon. We hope you join us on this journey!
Now is the time to invest or re-invest in GroGuru, and it may be the last opportunity for individual investors to become part owners of the company. We are on a roll, and I want you to be a part of it!
For me, investing my time and money into GroGuru is about the really big picture; our kids, our grandkids, preserving the planet, helping to mitigate climate change as much as we can, and more efficient use of water. Without a very secure, safe food supply and fresh water, we literally can’t live. There’s nothing more strategic than safe, nutritious food and enough fresh water. That’s huge.
Also, farmers are the salt of the earth. I love working with farmers. They’re great customers to work with. The agricultural ecosystem that David and Jeff have been working with for a long period of time have been great customers to work with. They’re very honest, straightforward, and hard working. I love that part of it.
For me, the “why GroGuru” was a combination of two things in addition to the above. It’s about the team. It’s like the Kleiner Perkins guys used to say, the famous venture capitalists in Silicon Valley, "Would you rather have an A team and a B idea or a B team and an A idea?" You go with an A team because the A team can figure it out and make the idea into an A idea. When I met Farooq and Jeff and then brought on board David and Vince, I think we assembled a team that can win in this market.
This is my fourth tech startup. What excites me from a company standpoint? It’s about winning. I think we have the right product at the right time with the right customers. Maybe 10 years ago, the timing wasn’t right for soil sensors. The reliability wasn’t there. As Jeff mentioned, the cost structure wasn’t there. The cloud-based computing and reliable broadband telemetry wasn’t there. We have gone from 50 units deployed at the end of 2018 to over 1,000 units today. And we are just getting started!
All of those ecosystem pieces are there now. I think we’re bringing something very unique as a solution that makes this thing far more scalable than what the competitors have been able to offer at this point. The market has the potential to be massive. The win in this for you as investors and for us as a team that’s extremely passionate about it as that it’s a big deal.
I’ll tell you a story. I have built a billion-dollar company before. We eventually sold that. Vince worked at that company as well. When I joined GroGuru, I was meeting some of my CEO buddies in San Diego. They asked me, “Why did you join this company?” I said, “Because this company has an opportunity to be bigger than Entropic.” They said, “Are you kidding me!?” I believed it then, and I still believe it now. What we’re doing is extremely important. What we have the opportunity to build can be really impressive and exciting. That’s why I’m doing it. That’s why I think you should invest in GroGuru.
What we’re doing is extremely important. 70% of global fresh water is used for agricultural irrigation, and a significant amount of this water can be saved and used more efficiently. The lack of efficiency isn't the farmers' faults. They need better tools, and that’s the problem GroGuru helps to address. We are providing a solution that is orders of magnitude more scalable and easy for farmers to implement and use. What we have the opportunity to build can be really impressive and very exciting. Our campaign is closing soon, and I strongly urge you to increase your shares or invest today, and join our 'A team'. Don’t miss out! Invest today before it’s too late!
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