Strategic Irrigation Management


Strategic Irrigation Management

San Diego, CA
GroGuru provides a software as a service for strategic irrigation management - assisting farmers in sustainable crop monitoring that saves them water, resources, and of course, extra work. Deploying over 2,500 soil sensors across over 20 crop types in the United States, GroGuru allocated $650 million in revenue in 2020 alone - a huge success in a very difficult economic environment.


previously crowdfunded
Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


previously crowdfunded
Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


Get rewarded for investing more into GroGuru:

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Tier 1 perk
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Tier 2 perk
GroGuru polo and GroGuru baseball cap
Tier 3 perk
GroGuru Jacket, GroGuru polo and GroGuru baseball cap+ 5% bonus shares
Tier 4 perk
GroGuru Jacket, GroGuru polo and GroGuru baseball cap + 10% bonus shares
Tier 5 perk
GroGuru Jacket, GroGuru polo and GroGuru baseball cap + 15% bonus shares

Reasons to Invest

The global agriculture industry generates $2.4 trillion annually
Optimal irrigation is required to maximize crop yield, and save water and other scarce resources in a sustainable way
We believe to be pioneers of a permanently installed soil monitoring system using top-of-the-line technology

Meet GroGuru® : The Future of Sustainable Farming

As complicated as humans are, we have two very basic essential needs: food and water. And as we know, those vital resources are being threatened due to climate change and a growing population. 

We think the best way to make things better is to start from the ground up - and that’s why we help farmers.


Using AI technology, our irrigation management through soil monitoring assists farmers in growing more food, and saving more water. 

We think the planet deserves a smart farm.

Introducing: Real-Time Data Tracking

GroGuru is continuing to stand out in the agriculture industry by signing an API access agreement with Valley Irrigation, A Valmont Company, which provides farmers with the opportunity to understand data in real-time. These devices are able to track center pivot irrigation systems, soil monitoring sites as well as weather stations which would ultimately improve crops like corn, cotton, wheat and other cereal crops. The future of this partnership is expected to bring a benefit to farmers by increasing efficiency of irrigation systems as well as being mindful of sustainability.

The Problem

Too Many People, Not Enough Food and Water

Let’s look at the big picture:  We have a global problem of catastrophic proportions where we simply cannot meet the basic needs of many people. And with more people every day comes more challenges. 

Not to mention, farming is hard. Farmers typically run into problems with…

We believe soil monitoring for optimal irrigation is necessary to yield enough crops to feed our planet, but  farmers tend to struggle with making practical irrigation choices. And although soil monitoring methods are out there, they tend to have some problems of their own.

Plus, management of irrigation is primarily about the management of the root zone of the crop. The tools needed to do this prior to GroGuru were only a partial answer to this massive problem.

The Solution

Yielding Farmers More Crops and More Money

Our mission is to help farmers make more money by increasing crop yields and more efficiently using water and other scarce resources like labor, energy and fertilizer in a more sustainable way. 

We do this by providing superior decision support tools to farmers and agronomic consultants for strategic irrigation management.  

Crops get fed water and nutrients through the root zone of the crop, inspiring us to monitor from the root zone up. 

With these methods, we provide an enhanced data set combined with other data like rainfall, applied irrigation, weather forecast and crop models to give farmers additional insights about how to optimally manage irrigation. 

In short, we enable farmers to better irrigate their crops - making more money while they’re at it, and acting more sustainably while they're at it,too.

The Market

A Trillion Dollar Market

If you fly over Kansas or Nebraska, this is what you will see: millions of acres of irrigated farmland. If that seems like a lot, it’s because it is. After all, the global agriculture market is $2.4 trillion annually (source). And the market for soil moisture monitoring is best looked at from an acreage standpoint. 

According to the USDA (source), there are 52 million irrigated acres in the US, of which 44 million acres is annual field crops like corn, soybean, cotton, wheat, sorghum, and alfalfa. 

There are 313 million total farming acres in the US and 4.2 billion acres globally (source). 

So assuming…

  •  Reasonable priced reductions over time

  •  Reasonable deployment assumptions of solid sensors based on GroGuru’s modeling

The market, at full penetration, is $2 billion annually in the US and $20 billion globally (source). 

Our Traction

Covering a Lot of Ground

Since our beginning, we’ve...

  • Deployed over 2,500 sensors across over 20 crop types in various geographies in the United States. 

  • Established a dealer footprint that represents 6 million deployable acres. 

  • Achieved $650 million in revenue in 2020 in a very difficult economic environment where a number of our competitors went bankrupt or were sold. 

We are now on our third generation of software as service (SaaS) and our third generation of internet of things (IoT) for farming products. 

We have formed key strategic partnerships with market leaders in the precision ag space, and have many more in the queue eager to work with us.

What We Do

Farmers, We Target Your Specific Needs 

You might be wondering: How exactly does GroGuru provide these insights to farmers and agronomic consultants? 

We do this through AI-based soil monitoring, which we call Wireless Underground System for Permanent Installation of Soil Sensors, aka GroGuru® WUGS.

Once we collect data from the root zone of the crop, we add other critical data and apply machine learning and AI in the Cloud to determine things like…

  • Root growth

  • Root depth

  • Available moisture in the soil 

  • Whether the soil is more sandy or clay based 

  • If soil has compaction layers. 

We then present this information in a simple, intuitive, farmer-friendly user interface that the farmer can access on their mobile device, tablet or computer. 

The GroGuru® InSites platform works with GroGuru’s own telemetry solutions and soil moisture sensors, but also works with an impressive group of third-party sensors.

As a result of the GroGuru InSites approach, we are able to deliver nuanced and comprehensive real-time data, which is instantly actionable.  

This includes:

  • GPS-based Farm Scale view 

  • An “Irrigate by pictures” interface to  visualize the root zone and soil profile 

  • Crop-specific irrigation templates guide users both before, and during the growing season to manage soil moisture conditions in the field.

  • Alternative field telemetry solutions for perennial crops root vegetables

GroGuru WUGS is a 100% wireless underground system that can be buried below the till depth and communicates through several feet of soil wirelessly. This eliminates the need for the sensors to be annually installed and removed for seeding and harvesting, respectively, for these annual crops - making less work for the farmer that's more sustainable.

The Business Model

Pay As You Grow

Historically, we sold hardware and had a companion SaaS service. However, we’ve recently moved hardware customers to an operating lease subscription model, offering a standalone SaaS platform that works with third party hardware providers.

How We Are Different

Paving A New Path 

We’ve noticed that our competitors’ alternative soil moisture monitors use cables from the sensors in the ground to the above ground telemetry. This requires annual installation and removal of the sensors in field crops like corn and soybeans, which represents the vast majority of acreage - 85% to be specific.

We created WUGS to be a permanent installation model that directly targets this issue. This way, it’s much less of a hassle for farmers, and the annual crops they are working with.

The Vision

We Are Going Places

We see ourselves as  the hardware and irrigation system’s ‘agonistic player’ in the strategic irrigation management space within the next five years.

We feel that we are at the very early stages of what is expected to be a multi-decades long growth market opportunity - expecting to surpass one million deployed acres within the planning cycle of the company.


Seasoned Leaders

Our team has the right business acumen, domain expertise, and technical knowledge to win in this market. We also have a strategy of developing strategic and dealer partnerships that will allow us to leverage the best in class portions of the total solution from ecosystem partners. 

GroGuru Executive Team (includes founders):

GroGuru’s Farmer Advisory Board Members:


Kevin Wright, AFM 

Chief Operating Officer at Hancock Natural Resource Group 


Grant Norwood

Owner, Norwood Farms 

Henry County, Tennessee 


Matt Shekoyan

Former CFO, Wonderful Citrus 


Mike Jarrard

Former President of Mann Packing 

Former Chairman of the Western Growers Association 


Harold Grall

Owner, Hasta Farms 

Board Member and former President, North Plains Groundwater Conservation District 

Why Invest

A Major Growth Opportunity

We have a unique solution to a significant problem in what is expected to be a massive and rapidly growing market. We believe we are paving the way to strategic irrigation management to help farmers heal our planet one acre at a time.

We can differentiate ourselves over time by…

  • Continuing to protect our intellectual property

  • Building strategic partnerships with key ecosystem partners

  • Driving significant profitability as we grow

Offering Summary



GroGuru, Inc.

Corporate Address


9705 Carroll Centre Road, Suite 101, San Diego, CA 92126

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Series Seed I Preferred Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Proxy

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Early Bird

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares


Tier 1 perk - ($1,000 + perk 1)

Tier 2 perk - ($5,000 + perk 2)

Tier 3 perk - ($10,000 + perk 3 + 5% bonus shares)

Tier 4 perk - ($25,000 + 10% bonus shares)

Tier 5 perk - ($50,000 + 15% bonus shares)


Perk 1 = GroGuru baseball cap

Perk 2 = GroGuru polo and Perk 1

Perk 3 = GroGuru Jacket and Perk 2

All Tier 4-5 volume investors get Perk 3

For Bonus Shares, an investor will get the greater of the two bonus share amounts from volume and early bird, but not both.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

GroGuru, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed 1 Preferred Stock at

$0.11 / share, you will receive 10 additional shares of Series Seed 1 Preferred Stock, meaning you'll own 110 shares for $11. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,226,363.00 USD
$974,606.00 USD
Cash And Cash Equivalents
$483,012.00 USD
$183,770.00 USD
Accounts Receivable
$59,534.00 USD
$352,691.00 USD
Short Term Debt
$3,228,231.00 USD
$373,114.00 USD
Long Term Debt
$3,770,127.00 USD
$3,512,526.00 USD
Revenues And Sales
$617,986.00 USD
$674,113.00 USD
Costs Of Goods Sold
$623,445.00 USD
$471,029.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$2,912,074.00 USD
-$1,755,950.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Notice of Funds Disbursement

3 days ago

[The following is an automated notice from the StartEngine team].


As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


GroGuru Presenting at FOOD FUNDED Climate 2021

9 days ago

On July 21sth, Patrick Henry, GroGuru's president and CEO, will be presenting at FOOD FUNDED Climate 2021. This event is where food entrepreneurs and investors convene for educational sessions and live investor presentations to catalyze the capital flow into our food and agriculture system. 

Program highlights include:

  • Climate Action in Food and Ag: Resilience and Reversal: What are current priorities for food and ag to move the needle on climate change now?
  • Systemic Investing - One Regenerative Solution at a Time: What are impact investors looking for when funding systemic change?
  • FOOD INVESTOR FAIR: Curated entrepreneurial changemakers. Investor feedback.Follow-up connections in small-group breakouts.

To register for the event go to >>

Sustainable Irrigation Management That Boosts Yield and Saves Water

13 days ago

Last week I was fortunate to be interviewed by David Yocom from iSelect Fund to discuss GroGuru and Sustainable Irrigation Management That Boosts Yield and Saves Water. You can watch a replay of the interview here >>

Bottom like, GroGuru helps farmers make more money by increasing crop yield and more efficiently using water and other scarce resources in a more sustainable way. We are very excited about the traction we have to-date, and look forward to continuing to expand our business going forward. There is nothing more strategically important than food and our fresh water supply. GroGuru helps in both these areas. This has never been more important with water scarcity upon us and the likely continuation of this trend with climate change. 

Special thanks to The Yield Lab, FamilyFarms Group, The Van Trump Report and, of course, iSelect Funds.

The Silicon Review Names GroGuru One of 2021's Fifty Leading Companies

16 days ago

The Silicon Review has named GroGuru as one of the 2021 Fifty Leading Companies of the Year! Appreciate the recognition of all the hard work and tireless hours of the GroGuru team to enable strategic irrigation management for farmers.

Notice of Funds Disbursement

17 days ago

[The following is an automated notice from the StartEngine team].


As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Recording of the LIVE Webinar with Chris Graebe from StartupWire on 7/7/2021

17 days ago

For those of you that were unable to join the LIVE event on 7/7/2021 with Chris Graebe from StartupWire, here is a link to a recording of the event:

It was super informative, we had quite a few questions, and it was great to have David Sloane, PhD, and Farooq Anjum, PhD, join me on the call. Hope you enjoy it!

We were able to discuss some of the progress that we've made since our financing on WeFunder including some details about. our partnership with Valley Irrigation, the market leader in center-pivot irrigation systems with over 128,000 connected devices deployed worldwide including irrigation systems, weather stations, soil moisture monitoring sites and rain gages. Through the GroGuru SaaS product, GroGuru InSites, we are able to access all this information, with end customer approval, via an Application Program Interface (API).

Some BIG NEWS and GroGuru Surpasses the $500k Investment Milestone on StartEngine!

18 days ago

Ladies and Gentlemen, 

We are off the races in the current financing on StartEngine by breaking through the $500k milestone. We have raised $527,515 from 285 investors! We are hitting targets that most startups never experience. The next major milestone is $800k, followed by $1M.

Big News - An Event You Won't Want to Miss:  Our lead investor in the crowdfunding financing last year, Chris Graebe, formerly CEO of Startup Camp, and now the head of StartupWire, is going to be interviewing me, and a couple of members of the GroGuru team about our progress to-date and plans for the future. It should be a fantastic event!  

The webinar is scheduled for this Wednesday, July 7th, 2021, at 6:00pm PT so mark your calendars. Here is the link (which will be active when we live there on 7/7):

Joining me will be my co-founder and GroGuru CTO, Farooq Anjum, PhD, and GroGuru Chief Agronomist, David Sloane, PhD. 

I recall when I was running Entropic, the company that I took public and drove to a $1 billion valuation. We had won a massive piece of business with Verizon, and the Verizon CTO, who we had met before, invited me and my CTO and co-founder, Itzhak Gurantz, to meet in White Plains, NY. It was an hour-long meeting and he spent 55 minutes telling us what was wrong with us and with our product. We listened intently and believed we could fix all the issues that he was highlighting. In the last five minutes, he told us what was going right, and summarized by saying, “Bottom-line, your stuff works.” 

Well, GroGuru’s ‘stuff’ works too. We now have over 1,000 sites deployed and over 100,000 acres under management. We have trials ongoing with some very large prospects that have the potential to give us millions of acres of step function growth. The GroGuru® WUGS and GroGuru® InSites SaaS offerings are really resonating with customers and channel partners, and our partnerships with Valley IrrigationDTNAquaCheck and Sentek are really starting to pay off! It is amazing to have great partnerships like Valley Irrigation, the market leader in center-pivot irrigation, and DTN, a market leader in weather forecasting and crop models. AquaCheck and Sentek are global leaders in capacitance soil moisture probes, with a substantial footprint in the USA and worldwide.

Farmers are getting incredible value from the GroGuru solution! They are seeing a payback period of less than one growing-season for each site deployed. They are increasing crop yield and more efficiently using water. And the biggest thing, from a growth potential for GroGuru, is that we are 30X more scalable in hardware than the competitive alternatives, and an estimated 20-30X more scalable from a SaaS usability standpoint. This is why Agronomic Consulting groups and Ag Retailers want to work with us. And this is why we will WIN! 

Be sure to tune-in to the webinar and bring your questions. You won’t want to miss it! 



From The Van Trump Report: NEW AgTech Helping Producers Boost Yield and Save Water

24 days ago

Very excited that GroGuru has received some very favorable coverage in The Van Trump Report. Kevin Van Trump is the CEO of Farm Direction, a trader, an Angel Investor, and Corp. Coach. He is the author of the Van Trump Report which is followed broadly in the AgriFood industry. There is nothing more strategic than our food supply and clean fresh water, and GroGuru is leading the way to use water more efficiently to grow crops. Shout-out to GroGuru investor, The Yield Lab, for highlighting GroGuru to Mr. Van Trump.

You are invited to attend our webinar called “Sustainable Irrigation Management That Boosts Yield and Saves Water,” to be held Thursday, July 1st at 3:00pm CST featuring GroGuru, CEO, Patrick Henry. Register HERE 

GroGuru Provides the 'Easy Button' for Irrigation and Water Management for Farmers - Perspective on the Valley Irrigation API License Agreement and More

26 days ago

In this discussion with Patrick Henry, GroGuru president and CEO, and David Sloane, PhD, GroGuru Chief Agronomist, they discuss GroGuru's innovative software as a service offering, GroGuru® InSites, and how it leverages key strategic partnerships, including Valley Irrigation, the global market leader in center-pivot irrigation systems, which is the dominant irrigation method for field crops like corn and soybeans. 

GroGuru InSites uses an Application Program Interface, or API, to access key information from Valley, including soil moisture, as-applied irrigation data, weather stations and rain gages, at the end customer's choice. 

GroGuru also has a partnership with DTN, a market leader in weather forecasts and crop models. The irrigation 'agnostic' Software as a Service, or SaaS, supports market leading soil sensors from both AquaCheck and Sentek. 

Henry and Dr. Sloane, go on to discuss the powerful combination of GroGuru InSites and GroGuru® WUGS, and how it delivers an improved farmer experience, ease of use, 'ground-truthing' of other data sources, and massively better scalability than competitive alternatives in the market today. Finally, Dr. Sloane touches on the value of the GroGuru solution in rain-fed crops, in addition to irrigated crops.

Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the GroGuru offering. Here's an excerpt describing the specifics of the change:

Update on the Issuer's partnership with Valley Irrigation.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

BIG NEWS! GroGuru Signs Application Programming Interface (API) License Agreement with Valmont

about 1 month ago

GroGuru has signed an API access agreement with Valmont (Valley Irrigation) which gives us access to Valley's 128,000 connected devices at the end customer's discretion. The press release is here:

Valley/AgSense connected devices include center pivot irrigation systems, soil monitoring sites, and weather stations. All the customer needs to do is check a box in their Valley/AgSense telemetry software, and the data from Valley Irrigation can be accessed by GroGuru® InSites, our software as a service (SaaS). 

This agreement gives an enormous boost to our accessible market for GroGuru InSites, and gives us the ability to access the ‘as applied’ irrigation data from any Valley center-pivot irrigation systems. Valley has about 40% market share in center-pivot irrigation systems and is the global market leader. Center pivot irrigation systems are the dominant irrigation method for broad-acre row crops like corn, cotton, wheat, and other cereal crops. 

This is a massive milestone for GroGuru that we set for ourselves in late 2018.  

Separately, Valmont recently acquired PivoTrac Monitoring, a GroGuru market channel and strategic partner. Here is a link to the news story: 

Through GroGuru’s partnership with Pivotrac, we have access to over 5,000 center pivot’s ‘as applied’ data, and thousands of rain gages mounted on center pivots. This feature is part of our GroGuru InSites SaaS offering. PivoTrac’s footprint represents over 1 million deployed acres, primarily in Texas and Idaho.

The global center pivot irrigation market was estimated to be $1.6B in 2020, is expected to grow at a 13.9% CAGR to $3.9B in 2027. That is annual sales of new systems and does not represent the massive installed base. The connected ability of the pivots and monitoring sites will grow at a much more rapid clip! 

I also wanted to make you aware of a recent acquisition in the AgTech space that is very important to GroGuru. Valley Irrigation has acquired Prospera for $300M. Prospera provides a spatial technology that uses AI for image and pattern recognition. They use satellite and camera images to detect irrigation patterns, disease, insect infestations, etc. 

The capability provided by Prospera is totally complementary to what we do at GroGuru. It was reported that Prospera had about $7M in trailing 12-month revenue, so it was a HUGE multiple. 

It is an exciting time to be in the precision agriculture market! 

Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].


As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Discussion with David Sloan, PhD, Chief Agronomist at GroGuru

about 2 months ago

In this conversation, we discuss David Sloane's journey to joining GroGuru and his work in the field and with software definition that has served as a catalyst for customer adoption of the GroGuru Wireless Underground System (WUGS) Solution for permanent installation of soil sensors. We discuss the importance of machine learning and the farmer friendly user interface of the GroGuru software solution, and how this benefits our farmer customers. Finally, we talk about the scalability of the solution and how it is a win/win/win for GroGuru, our dealer network and our farmer customers.

Introduction to the Founders of GroGuru

about 2 months ago

Here is a short video of the GroGuru founders discussing their backgrounds, what led them to GroGuru, the thought process behind our strategy and products, and how we have built a winning team and culture that is focused on solving major problems for farmers. In this video: 

Patrick Henry, President and CEO of GroGuru 

Farooq Anjum, PhD, VP of Engineering and CTO of GroGuru 

Jeff Campbell, PhD, Chief Scientist of GroGuru

Overview of the GroGuru® InSites Software as a Service (SaaS) for Strategic Irrigation Management

2 months ago

Here is a great video from GroGuru Chief Agronomist, David Sloane, PhD, about our recently launched stand-alone Software as a Service (SaaS) for Strategic Irrigation Management of crops. GroGuru® InSites is now supported by key soil moisture probe companies, Sentek and AquaCheck. It can be used with GroGuru's own telemetry included in the GroGuru® WUGS (wireless underground system) and growing number of other telemetry providers. Our solution provides 'as applied' irrigation information and rain gage, when it is available. And, in our partnership with DTN, we provide crop models and 10-day weather forecast. This is a massive leap forward in simplification and integration of several factors that allow farmers and agronomy consulting groups to make better decisions and improved recommendations about irrigation management! GroGuru helps farmers increase crop yield, while more efficiently using water and other scarce resources in a more sustainable way! 

Benefits of GroGuru® WUGS (Wireless Underground System) for Strategic Irrigation Management

2 months ago

Our Chief Agronomist at GroGuru, David Sloane, PhD, did this terrific video about the benefits of the GroGuru® WUGS (wireless underground system) for strategic irrigation management. The GroGuru WUGS enables the permanent installation of soil sensors, without cables. This is a game changer for farmers and agronomic consulting groups that are focused on fully irrigated broad acre row crops like corn, soybeans, cotton, and wheat. Enjoy!

Notice of Funds Disbursement

2 months ago

[The following is an automated notice from the StartEngine team].


As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


GroGuru Files Annual Form C-AR Report

3 months ago

GroGuru has filed the annual Form C-AR report for our crowdfunding round on StartEngine. These filings are public on the EDGAR website. Our Form C-AR can be found here. Our full filing is available here.

GroGuru Secures Investment from Agri-Food VC The Yield Lab

3 months ago

Endorsement from agriculture industry expert boosts GroGuru's credibility as an emerging leader in strategic water management

GroGuru recently launched a financing on StartEngine, an equity crowdfunding platform. Agri-Food VC, The Yield Lab, is one of the early leading investors in this financing round.

"The Yield Lab has been a tremendous supporter of GroGuru over the years and we are grateful to have them participate as an early investor in our current Series Seed Preferred Stock financing," said Patrick Henry, president and CEO at GroGuru. "The managing directors at The Yield Lab bring an unprecedented level of insight and agriculture industry access for emerging companies like GroGuru, and we're excited to continue to work with them as we work to accelerate the growth of GroGuru."

Equity crowdfunding has become an emerging source of capital for early stage startups, and allows both accredited and non-accredited investors to become part owners of startup companies historically reserved for high net worth individuals and venture capital firms.

The Yield Lab was an early investor in GroGuru, and they have continued to show their support by participating as a leading investor in GroGuru's current financing campaign.

"The Yield Lab is excited to make another investment in GroGuru," said Pat Pinkston, Managing Director at The Yield Lab. "Patrick Henry and his team have demonstrated outstanding leadership and the company is making great progress in the market with innovative technology and a platform for strategic water management."

Mr. Pinkston was a 40 year veteran of John Deere where he served in several senior roles including VP, Technology & Information Solutions, Intelligent Solutions Group. This group managed John Deers efforts in precision agriculture, which is the target market segment for GroGuru. Pat's colleagues at The Yield Lab have held senior management roles at other agri-food industry leaders like Monsanto, now Bayer, and Novus International.

About GroGuru:

GroGuru, Inc. is a privately held company based in San Diego, CA, founded in 2014. GroGuru supplies precision soil and irrigation monitoring and management systems to the commercial agriculture industry. GroGuru is all about strategic irrigation management, helping farmers make more money by increasing crop yield and more efficiently using water in a sustainable way.

GroGuru has a patented wireless underground system (WUGS) for soil monitoring, an AI-based recommendation engine in the Cloud, and an intuitive farmer-friendly user interface that farmers can access on their tablet, computer or mobile device. GroGuru sells an innovative hardware-enabled subscription-based solution to farmers that enables optimal irrigation, as well as a software as a service (SaaS) marketed as GroGuru® InSites.

GroGuru’s patented WUGS technology enables a permanent installation of soil sensors, even in annual field crops. GroGuru has been a part of the OCTANE LaunchPad, EvoNexus, AgLaunch, the Yield Lab, SVG-Thrive and Plug & Play AgTech accelerator programs.

About The Yield Lab:

The Yield Lab's mission to enable entrepreneurs to sustainably revolutionize agri-food systems. They do this by investing in and accelerating high-impact early-stage companies all around the world. In parallel, The Yield Lab provides educational resources and ecosystem building support through its non-profit branch, the Yield Lab Institute.

MintzTech Connect Industry News: Spotlight on GroGuru, Inc

3 months ago

Great article in Lexology about GroGuru! Thanks to Mintz for having GroGuru featured in the MintzTech Connect Industry News Spotlight! This article really captures the essence of what GroGuru does and why our team is so passionate about it! Here is a link to the article:

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].


As you might know, GroGuru has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GroGuru be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


GroGuru Selected as a CONNECT 2021 Cool Company

3 months ago

I'm very pleased to announce that GroGuru Inc has been selected by Connect w/ San Diego Venture Group as one of their "Cool Companies" in 2021. Since 2015, Cool Companies have raised over $650M just in Series A financing. Thanks to Mintz as the lead sponsor of the event!

Connect is a community nonprofit organization passionate about helping tech and life sciences entrepreneurs build great companies. Connect serves entrepreneurs throughout their growth journey with a suite of curated programs aimed to help companies grow, gain access to capital, and scale. The national venture capital community is annually presented with 'Cool Companies', San Diego's top-performing startups, selected neutrally by our elite community of VCs, angel investors, entrepreneurs, executives, market influencers, and community leaders. We help innovative companies thrive so they can make a meaningful impact on the economic development of the region, and together create a world-class tech ecosystem.

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