As complicated as humans are, we have two very basic essential needs: food and water. And as we know, those vital resources are being threatened due to climate change and a growing population. 

We think the best way to make things better is to start from the ground up - and that’s why we help farmers.

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Using AI technology, our irrigation management through soil monitoring assists farmers in growing more food, and saving more water. 

We think the planet deserves a smart farm.

Let’s look at the big picture:  We have a global problem of catastrophic proportions where we simply cannot meet the basic needs of many people. And with more people every day comes more challenges. 

Source, Source, Source

Not to mention, farming is hard. Farmers typically run into problems with…

We believe soil monitoring for optimal irrigation is necessary to yield enough crops to feed our planet, but farmers tend to struggle with making practical irrigation choices. And although soil monitoring methods are out there, they tend to have some problems of their own.

Plus, management of irrigation is primarily about the management of the root zone of the crop. The tools needed to do this prior to GroGuru were only a partial answer to this massive problem.

Our mission is to help farmers make more money by increasing crop yields and more efficiently using water and other scarce resources like labor, energy and fertilizer in a more sustainable way. 

We do this by providing superior decision support tools to farmers and agronomic consultants for strategic irrigation management.  

Crops get fed water and nutrients through the root zone of the crop, inspiring us to monitor from the root zone up. 

With these methods, we provide an enhanced data set combined with other data like rainfall, applied irrigation, weather forecast and crop models to give farmers additional insights about how to optimally manage irrigation. 

In short, we enable farmers to better irrigate their crops - making more money while they’re at it, and acting more sustainably while they're at it,too.

If you fly over Kansas or Nebraska, this is what you will see: millions of acres of irrigated farmland. If that seems like a lot, it’s because it is. After all, the global agriculture market is $2.4 trillion annually (source). And the market for soil moisture monitoring is best looked at from an acreage standpoint. 

According to the USDA (source), there are 52 million irrigated acres in the US, of which 44 million acres is annual field crops like corn, soybean, cotton, wheat, sorghum, and alfalfa. 

There are 313 million total farming acres in the US and 4.62 billion acres globally (source). 

So assuming…

•  Reasonable priced reductions over time

•  Reasonable deployment assumptions of solid sensors based on GroGuru’s modeling

According to Grand View Research, the global irrigation automation market size was valued at USD 2.65 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 16.8% from 2020 to 2027. 

Since our beginning, we’ve...

• Deployed over 2,500 sensors across over 20 crop types in various geographies in the United States. 

• Established a dealer footprint that represents 6 million deployable acres. 

• Achieved approximately $620 thousand in revenue in 2020 in a very difficult economic environment where a number of our competitors went bankrupt or were sold. 

We are now on our third generation of software as service (SaaS) and our third generation of internet of things (IoT) for farming products. 

We have formed key strategic partnerships with market leaders in the precision ag space, and have many more in the queue eager to work with us.

You might be wondering: How exactly does GroGuru provide these insights to farmers and agronomic consultants? 

We do this through AI-based soil monitoring, which we call Wireless Underground System for Permanent Installation of Soil Sensors, aka GroGuru® WUGS.

Once we collect data from the root zone of the crop, we add other critical data and apply machine learning and AI in the Cloud to determine things like…

• Root growth

• Root depth

• Available moisture in the soil 

• Whether the soil is more sandy or clay based 

• If soil has compaction layers. 

We then present this information in a simple, intuitive, farmer-friendly user interface that the farmer can access on their mobile device, tablet or computer. 

The GroGuru® InSites platform works with GroGuru’s own telemetry solutions and soil moisture sensors, but also works with an impressive group of third-party sensors.

As a result of the GroGuru InSites approach, we are able to deliver nuanced and comprehensive real-time data, which is instantly actionable.  

This includes:

• GPS-based Farm Scale view 

• An “Irrigate by pictures” interface to  visualize the root zone and soil profile 

• Crop-specific irrigation templates guide users both before, and during the growing season to manage soil moisture conditions in the field.

• Alternative field telemetry solutions for perennial crops root vegetables

GroGuru WUGS is a 100% wireless underground system that can be buried below the till depth and communicates through several feet of soil wirelessly. This eliminates the need for the sensors to be annually installed and removed for seeding and harvesting, respectively, for these annual crops - making less work for the farmer that's more sustainable.

Historically, we sold hardware and had a companion SaaS service. However, we’ve recently moved hardware customers to an operating lease subscription model, offering a standalone SaaS platform that works with third party hardware providers.

We’ve noticed that our competitors’ alternative soil moisture monitors use cables from the sensors in the ground to the above ground telemetry. This requires annual installation and removal of the sensors in field crops like corn and soybeans, which represents the vast majority of acreage - 85% to be specific.

We created WUGS to be a permanent installation model that directly targets this issue. This way, it’s much less of a hassle for farmers, and the annual crops they are working with.

We see ourselves as the hardware and irrigation system’s ‘agonistic player’ in the strategic irrigation management space within the next five years.

We feel that we are at the very early stages of what is expected to be a multi-decades long growth market opportunity - expecting to surpass one million deployed acres within the planning cycle of the company.

Our team has the right business acumen, domain expertise, and technical knowledge to win in this market. We also have a strategy of developing strategic and dealer partnerships that will allow us to leverage the best in class portions of the total solution from ecosystem partners. 

GroGuru Executive Team (includes founders):

GroGuru’s Farmer Advisory Board Members:

Kevin Wright, AFM 

Chief Operating Officer at Hancock Natural Resource Group 

Grant Norwood 

Owner, Norwood Farms 

Henry County, Tennessee 

Matt Shekoyan 

Former CFO, Wonderful Citrus 

Mike Jarrard 

Former President of Mann Packing 

Former Chairman of the Western Growers Association 

Harold Grall 

Owner, Hasta Farms 

Board Member and former President, North Plains Groundwater Conservation District

Tom Franscioni

Co-owner, Divum Wines

We have a unique solution to a significant problem in what is expected to be a massive and rapidly growing market. We believe we are paving the way to strategic irrigation management to help farmers heal our planet one acre at a time.

We can differentiate ourselves over time by…

• Continuing to protect our intellectual property

• Building strategic partnerships with key ecosystem partners

• Driving significant profitability as we grow

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.