Graze will be closing our Reg A offering round on June 30th. Thank you to all the investors who have joined us to disrupt an industry ripe with high labor costs, low margins, and high fuel costs. We are looking forward to the exciting developments coming in the near future!

If you haven’t joined Graze on our mission to provide autonomous, electric mowers to the commercial landscaping industry, make sure to grab your shares before the window closes!

Graze CEO John Vlay will be hosting Graze’s last two webinars. There, he will be talking about Graze’s future plans and giving the opportunity for the Graze community to ask questions! 

The first webinar will be on June 29th at 11am PT (2pm ET). The bonus webinar will be on Graze’s closing date, June 30th at 11am PT (2pm ET). 

Make sure to sign up for one or both of the webinars by clicking these links before space runs out!

Sign up for June 29th webinar

Sign up for June 30th webinar 

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

We are excited to announce our newest commercial agreement with PSD Groundscare in the United Kingdom! The $6.3M deal for 70 Graze mowers, brings our presales total to $30.15M. PSD Groundscare is one of the largest specialist landscaping suppliers in the United Kingdom and they will be marketing Graze through their unique network of independent dealers and landscaping contractors. PSD Groundscare will also help the company develop and design performance requirements for our Graze mower.

To learn more about this exciting announcement, make sure you join us for our two final webinars with CEO John Vlay. The webinars will take place on June 29th and June 30th, both at 11am PT (2pm ET). Space is limited, so sign up to secure your seat!

Click here to sign up for the June 29th webinar!

Click here to sign up for the June 30th webinar!

This is your last chance to hop on board with Graze! Our offering closes June 30th! So make sure to grab your shares before it’s too late!

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Presales are pursuant to a non-binding letter of intent, not a commercial contract.

Our equity crowdfunding campaign on StartEngine is coming to a close in just one week. We are thrilled by the success of this campaign so far and look forward to a strong close!

Thank you to all those investors who have helped our mission to create electric mowers, illuminate high fuel and labor costs and make for a safe work site by lowering operator injuries.

Join us for our last two investor webinars on June 29th and a bonus final day webinar on June 30th, both at 11:00 AM PST (2pm ET). They will be hosted by John Vlay, the CEO of Graze. John will be hosting two AMA’s so make sure to join with any last questions before our round closes! Seating is limited, so reserve your spot(s) today by signing up below!

Click here to sign up for the June 29th webinar!

Click here to sign up for the June 30th webinar!

Graze CEO John Vlay will be joined by Graze Head of Engineering Martin Buehler in a webinar to discuss Graze’s exciting new technical developments.

The webinar will start today, (June 23rd) at 11am PT (2pm ET). Sign up before it’s too late by clicking this link!

We are excited to announce our new new commercial agreement with Skyline Landscape Services in Australia! The $5.1M deal for 50 Graze mowers, brings our presales total to $23.85M. Skyline is one of the largest landscaping companies in Australia, with operations across the country including Sydney, Melbourne, and Perth. Skyline provides a wide variety of services for sectors where Graze is proven to be highly-effective, such as parklands and public spaces, hotel and resort complexes, and campuses! Skyline will also market the partnership in Australia and help the company develop and design performance requirements for our Graze mower.

To learn more about this exciting announcement, make sure you join us for our upcoming webinar with CEO John Vlay. The webinar will take place on June 23rd at 11am PT (2pm ET).

Space is limited, so click here to reserve your seat!

Last week, Graze was featured in an article by Entrepreneur, discussing Graze’s future plans, the current state of the landscaping industry, and why to invest.

Click here to read the article!

Make sure to join Graze CEO John Vlay and Head of Engineering Martin Buehler on June 23rd at 11am PT (2pm ET) for a webinar discussing Graze's exciting technical developments! 

Sign up here before we run out of seats!

Remember, there are just 9 days left to invest in Graze before our offering closes on June 30th! Make sure to get your shares before the window closes!

Graze Head of Engineering, Martin Buehler, will be joining CEO John Vlay for a special webinar to discuss Graze’s exciting new technical developments. While leading Graze to success in the landscaping industry, Martin is also the CTO of Wavemaker Labs. Prior to joining Graze, Martin completed his PhD at Yale in Electrical Engineering, and has been deeply involved in the robotics industry for most of his career, holding senior executive positions at Walt Disney Imagineering, iRobot, Boston Dynamics, as well as teaching robotics engineering at McGill University. 

The webinar will take place on June 23rd at 11am PT (2pm ET).

Space is limited, so click here to reserve your seat!

The American Green Zone Alliance, led by Founder and President Dan Mabe, a well-known expert in green/low impact landscaping technology, the AGZA is committed to improving quality of life for communities, working conditions for operators and best practices for the landscape maintenance industry. Certified AGZA solutions promise to be quiet, low-impact and green.

Graze is joining this collaboration to help push the landscaping industry to a green and bright future.

Become a part of the green movement and invest before our offering closes on June 30th!

Last week Graze CEO John Vlay hopped on Green.org’s “Going Green Podcast'' with host Dylan Welch. The Going Green Podcast features interviews with leaders in business, entrepreneurship, renewable energy, cleantech, and sustainability. John talks about the future of commercial landscaping and how Graze is leading the sustainable efforts.

Click here to listen!

Don’t wait, invest in Graze before our offering closes on June 30th!

Graze is pleased to introduce our new Advanced Sensor Package!

Join Graze CEO John Vlay along with special guest Martin Buehler, Graze Head of Engineering and Wavemaker Labs CTO, to discuss this exciting new technology enhancement.

The webinar will take place June 23rd at 11am PT (2pm ET). Seats are limited, so CLICK HERE to sign up now!

We are integrating a state of the art sensor suite into the upcoming version of our mower. Graze will be using a combination of advanced video cameras and LiDAR upgrades to ensure better accuracy, night vision, and to discern different types of objects. For more information, we are hosting a webinar to talk about this exciting new upgrade!

This upgrade consists of two main advancements:

Intel RealSense Cameras:

• Six RealSense cameras enabling full 360 degree near range coverage with depth cloud and color video

Ouster 32 Plane LiDAR:

• Ability to detect and avoid obstacles up to 300 feet away

• Ability to classify people and other objects and take action accordingly

• Ability to work in rain and at night

• Ability to know it’s position independent of GPS

Graze is excited to announce that our campaign has surpassed $6,000,000. We have raised over $6M to date from over 4,000 investors!

Haven’t joined us in disrupting the ~$100B landscaping industry yet? Don’t wait, INVEST TODAY! You only have a short time left, our offering closes June 30th!

Last week, Graze CEO John Vlay was interviewed on Technori Pitch by host Scott Kitun. John talked about electrifying the landscaping business with Graze and the future of the industry. This episode is a can’t miss!

Click here to watch!

Some highlights include:

How Graze was founded.

How Graze operates.

Graze’s business model and how the commercial landscaping industry is being targeted.

And so much more!

Over 4,000 investors have joined Graze in disrupting the ~$100 billion lawn and landscaping industry. We’ve just announced the close of our campaign on StartEngine! Don’t miss your chance to get your CUT of this opportunity before June 30th, 2021.

Purchase your equity shares today before your window to invest closes!

It’s been an exciting few months for Graze, with partnerships established across the landscaping industry and our outstanding team of engineers hard at work, Graze is moving ahead at lightspeed. Let’s take a look at some of the recent buzz about Graze in the press...

• Fortune’s “Eye on A.I.” newsletter highlighted the market opportunity in commercial lawn care and the exciting tech Graze is leveraging - “machine learning, coupled with computer vision and a robust system of sensors” 

• Graze was featured in a GPSWorld article highlighting its autonomous system and GPS-based mapping system. 

• CEO John Vlay was featured in Green Root’s podcast “Robots Rising” sharing the latest developments of Graze’s mower.

• Landscape Business’s technology focus highlights Graze as bringing a “sustainable solution to the commercial market”.

Loud gas-powered landscaping equipment, from lawn mowers to leaf blowers, may soon be a thing of the past, according to trends identified by the New York Times. For noise reduction alone, “robotic mowers are the biggest bang for the buck,” said Dan Mabe, the founder and president of the American Green Zone Alliance, or AGZA, a California-based consulting firm.

But quieter neighborhoods aren’t the only upside.

According to California’s Air Resources Board, operating a commercial lawn mower for just one hour emits as much pollution as driving a Toyota Camry about 300 miles. While labor shortages are driving changes in the short term, demand for more sustainable solutions are changing the shape of the landscaping equipment market in the long term. Electric, battery powered products like Graze grew to nearly 30 percent of the entire lawn mower market in 2019.

Read more about the trends driving the growth of Graze at the New York Times.

TODAY May 20th we're hosting our final webinar of our start engine campaign to answer all of your questions! Join us at 11am PST May 20 to ask your questions directly to CEO, John Vlay.

Limited seating available, so reserve your spot now with the link below.

Register here!

This Thursday May 20th we're hosting our final webinar of our start engine campaign to answer all of your questions! Join us at 11am PST May 20 to ask your questions directly to CEO, John Vlay. 

Limited seating available, so reserve your spot now with the link below.

Register here!

After a year of quarantine we’re finally in the homestretch of this global pandemic. As businesses begin to reopen we sat down with Mark Forsythe, the President and CEO of Mainscape, one of Graze’s anchor customers, to discuss how the lockdown has affected business.

Mark noted that spring and summer are typically the prime seasons for landscaping services businesses; however is now seeing a marked slowdown in demand for “enhancement work, which customers would typically purchase in the Spring but are now delaying for some time.” We’re hopeful that summer 2021 will open up opportunities for the landscaping services businesses. 

“The autonomous mowers will be a huge advantage moving forward, especially in future pandemic situations,” commented Mark, when asked how Graze’s technology will help business in a world with heightened public health concerns. Notably, Mark went on to say he sees a long and fruitful relationship with Graze and hopes to see our autonomous mower become a bigger part of their mower fleet.

In the future, we expect Graze to be a land maintenance platform that handles several tasks on a job site. Additionally, the technology will be able to track and plan around weather data, detect and defend against turf and plant diseases, provide data analytics and insights to its customers, and, eventually, will manage mower fleets with Artificial Intelligence, thereby providing a reduction in indirect labor costs (i.e., administrative personnel).

Graze is pleased to introduce their CTO, Nick Degnan, leading the engineering team to success. Nick comes to Graze as a specialist in new product development and introduction. Nick currently sits on the board of Miso Robotics, a company building robotic kitchen assistants. Prior to becoming CTO of Graze, Nick served as Head of Product for an engineering consulting company developing autonomous vehicle and drone technologies and prior to that role, VP of Operations, leading a team developing human exoskeleton technologies.

“The Landscaping industry has been operating the same way for several decades.  I’m excited to be a part of Graze that can completely change an entire industry for the better." - Nick Degnan

Nick brings to Graze his roots in mechanical & aerospace engineering with strong product development experience.  He has vast experience with startups leading to acquisition with sales, manufacturing and engineering oversight.

We're hosting a special webinar to answer all of your questions! Join us at 11am PST on April 14th to ask your questions directly to CEO, John Vlay.  

Limited seating available, so reserve your spot now with the link below.

Register here!

Graze welcomes Sander Pruijs as an Advisor to the company. A Dutch National, Sander is a seasoned finance executive, lastly the Head of Global Rural & Retail Clients for Rabobank Group. In his capacity as Global Head, he was responsible for the rural banking (primary agriculture) businesses in the Americas, Australia, and New Zealand, as well as the retail banking business in Indonesia. He also lead the digital transformation of Rabobank’s rural business across the aforementioned geographies. Rabobank is a Dutch multinational bank, specializing in food and agriculture financing, with 2019 revenue of $11.9 billion.

As an advisor to Graze, Sander not only brings valuable experience but also a keen knowledge on nurturing and growing agri-focused businesses, having been a rural banking financier at Rabobank since 2008.  

Graze recently secured a commercial agreement with Sundale Country Club in Bakersfield, California. Sundale is a 18 hole golf course with 6,801 yards spread out over 167 acres. The golf course has agreed to purchase 10 units of Graze’s autonomous lawnmowers, representing a contract value of over $1 million over 6 years. In addition, Sundale will also market the partnership and help the company develop and design performance requirements for the equipment.

For context, at the end of 2019, there were over 38k public and private golf courses across the globe, with over 16k of these situated in the U.S. These golf courses each spent $845k on average on land maintenance in 2019, with the expenditure expected to jump to $987k by the end of 2020.

Labor availability continues to be the greatest hindrance to growth in the golf course industry and Graze is attempting to solve the issues around accessing labor with a sophisticated, fully-electric, and fully-autonomous robotic solution.

The number one importance for Graze is safety.  As such, Graze has further developed its computer vision to recognize humans so that the machine can cease activity, much like a landscaper would do if a pedestrian walked by. Using Artificial Intelligence, the cameras on Graze’s autonomous mower are capable of identifying a human in view or even just a body part that comes into view. This feature is one thing that sets us apart from semi-autonomous, residential lawn mowers on the market. 

An additional safety protocol that Graze is implementing is ultrasonic sensors that provide proximity detection within 5 feet of the mower. This feature adds an extra layer of protection for pedestrians, workers, ducks and anything else that may come close to the Graze mower. 

Graze is proud to show off their latest prototype, which is currently being used for testing our navigation and safety sensors in the field. Watch their new video to see their latest prototype in action!

We’re also excited to announce that our campaign on StartEngine has surpassed $800k in funding. We have previously raised $3.88M from more than 2,600 investors, which brings the company's $10 million offering to more than 45% funded. 

Graze recently welcomed Rob Anderson as its newest advisor. Rob is a Co-Founder and currently Head of Mechanical Engineering at Miso Robotics. Prior to Miso, Rob worked at Microsoft and SpaceX, where he supported the development of increased performance in rocket engine components. He earned his degree in Mechanical Engineering at CalTech, where he founded the Caltech Sustainable Vehicle Club in an effort to investigate the next generation of automotive technology.

In addition to welcoming Rob to the advisory team, Graze also hired Philip Wong as its Principal Engineer to focus on localization, perception, and motion planning for Graze’s autonomous lawn mower for the commercial landscaping industry. Prior to joining the company, Phillip spent six years as the K5 Lead Engineer of Knightscope, a company building autonomous security robots which share many navigation features with Graze's technnology. 

It’s no doubt that the Landscaping industry has their eyes on Graze. Just last week, Our CEO was interviewed by Green Industry Pros to get his take on the future of Landscaping.

Click here to listen to CEO, John Vlay, on the “Robots Rising” episode of Grass Roots podcast by Green Industry Pros.  

In the interview, Graze’s CEO, John Vlay, shares the latest development of Graze’s first fully autonomous or robotic mower, as well as some of his own insights on the future of robotic mowers in the green industry. 

Graze is led by John Vlay, former Chairman, CEO and President of Jensen Landscape for eleven of his 35 years with this award-winning landscape construction and maintenance during that period. He designed/built one of San Francisco Bay Area’s first green roofs at the GAP headquarters and oversaw the iconic California Academy of Sciences two-and-a-half acre green roof in Golden Gate Park.

Under John’s leadership, Jensen acquired a maintenance company in 2008 to extend its geographic reach to Sacramento and the North Bay before selling Jensen Landscape to private equity backed Monarch Landscape in 2016. There, John oversaw Safety for Monarch’s six rollup companies in five states and worked with the Monarch CEO on acquisition prospects. John left Jensen in 2018, after which he has engaged in a number of consulting roles. 

As a member of Vistage, a CEO advisory group, John has gained insights into many varied businesses and is currently involved with two other landscape related companies with unique patented products. John is a graduate of the University of California, Los Angeles (UCLA) in Business and Economics.

Graze is excited to announce that our campaign on StartEngine has surpassed $500,000. Our previous campaign raised over $3.88M from more than 2,600 investors. 

Also, don't forget to register for the live investor webinar March 10th, where we will be diving into companies using robotics to impact the healthcare, food, and agriculture industries. Click here to reserve your seat.

Over the past year, Graze has secured commercial agreements to pre-order 215 mowers via LOI with three customers that represent different segments of the landscaping industry. 

These contracts represent $19.35 Million in potential revenue!

1. Large landscaping companies - these customers require high touch and a long sales cycle but getting one on board could mean hundreds of mowers purchased every 4-6 years. We have proven our product/market fit with this segment by getting Mainscape (#14 in the US) on board as a customer/R&D partner (200 Mowers!).  
2. Small to medium sized landscaping companies - these customers may only purchase 5-20 Graze mowers at a time but the sales cycle is much shorter. We have proven our product/market fit for this segment by onboarding Miranda's Landscape  (5 Mowers!) as a customer and R&D partner. The value is clear for these companies as their number one goal is growing market share by outbidding their competition. With Graze they are able to lower their price point and win more job sites without needing a larger workforce and squeezing their own margins. 
3. Golf courses - This segment will require a new spin on Graze: the blades! Golf courses require a completely different type of cutting deck, called reel blades, so we'll need to adapt our product to fit their needs. Once that is complete, with the help of our customer and R&D partner, Sundale Country Club (10 mowers!),  we will begin our sales efforts to more golf courses.  

Not only do these customers represent potential recurring revenue for Graze but they also establish product-market fit into these 3 market segments.

Join us today to help us recognize this revenue opportunity sooner!

In a recent Fortune Eye on A.I. newsletter, Graze is featured in the A.I. in the News section. The mention details that Graze is built for mid- to large-sized commercial lawns using “machine learning, coupled with computer vision and a robust system of sensors, [which] allows the new Graze commercial mower to map job sites, plan and execute mowing paths, and avoid obstacles and dangerous inclines while continuously collecting and apply data to further improve aesthetic quality and efficiency.”

As we build our product, it is important to note that the industry has their eye on Graze. From Lawn & Landscape and Landscape Management to Golf Course Industry, Graze has received a lot of attention from the press, helping us build customer and distributor relationships before we release our product. 

The ~$100B commercial landscaping industry -- made up of the companies that service complex municipal and corporate land -- is plagued with rising hourly wages and shrinking labor pools. To solve this growing threat, Graze is building an electric, self-driving lawn mower for commercial landscaping companies. 

One of the top 15 US companies, Mainscape, is working with Graze to develop and launch a mower that will be commercial grade and capable of self-navigating complex job sites. Mainscape has also pre-ordered $18,000,000 worth of Graze mowers (via non-binding LOI) with the following specifications:

• Commercial-Grade | The flagship mower needs to service large job sites to meet the needs of commercial landscaping companies. Most mower fleets for these companies include a mix of 48”, 60”, and even 72” wide cutting decks along with a few smaller push mowers for hard to reach areas. Graze's current prototype has a 60” cutting deck to meet these needs.

• Consistent & Precise | Graze is currently testing a combination of machine learning and computer vision algorithms to map job sites and execute consistent parallel mowing paths, and collect and apply data to further optimize for precision and efficiency. 

• Electric | Each mower will run on electricity to maximize efficiency and allow them to mow quietly, night or day.

• Safe | The Graze team is evaluating a robust sensor suite that will enable it to avoid obstacles (i.e., trees, power converters, people), and safely self-navigate in and around commercial job sites. 

With fuel costs reduced and labor costs removed from mowing services via the introduction of its electric, autonomous mower, Graze offers its customers an immediate and substantial boost in profits. In the case of Mainscape, operating profit on mowing is expected to jump from 6% to 43% thanks to the Graze mower.

As part of the current Series A offering, Graze has raised over $4 million of the maximum $10 million round! We’re thrilled with the progress we’ve made and equally excited about the work that remains ahead of us. Utilizing the funds already raised, we've been able to make great strides in both our business and product development, including….

• Locking in 3 commercial contracts executed by Mainscape, Sundale Country Club and Miranda’s Landscape for a total of 215 mowers worth a combined value of $19.35 million in potential revenue!

• Unlocking the $14.16 Billion golf course landscaping market through our partnership with Sundale Country Club.

• Releasing a new fully-functional prototype with a 60” wide removable cutting deck, several safety and navigation sensors, and wheels that won’t go flat.

The future is bright at Graze, and we’re hopeful you’ll join us for the ride!