Graze

Fully Autonomous Electric Lawn Mowers

Graze

Fully Autonomous Electric Lawn Mowers

Santa Monica, CA
Technology
Wavemaker Labs
Graze’s safe, autonomous, and electric mowers eliminate high fuel and labor costs, and also make for a safer worksite by lowering operator injuries.

$2,378,241

raised
$3,886,320
previously crowdfunded
1,978
Investors
$23M
Valuation
$5.80
Price per Share
$498.80
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$10M
Offering Max
18
Days Left

$2,378,241

raised
$3,886,320
previously crowdfunded
1,978
Investors
$23M
Valuation
$5.80
Price per Share
$498.80
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$10M
Offering Max
18
Days Left

Reasons to Invest

  • Huge Following
    • Previously raised over $3.88M from more than 2,600 investors
  • Customer Traction

    • Non-Binding Commercial contracts executed by Mainscape, Sundale Country Club and Miranda’s Landscape for a total of 215 mowers worth a combined potential value of over $19.35 million
  • Large and Growing Market

    • Set for growth in the $98.7 billion commercial landscaping market, as well as the $14.16 billion golfing market
  • Experienced Management

    • CEO, John Vlay is an industry insider with 35 years of experience and an exit under his belt

  • Wavemaker Advantage

    • Backed by lead investor, Wavemaker Partners, a global Venture Capital fund with $500M AUM and Wavemaker Labs, an automation focused venture studio





Overview


A fully autonomous commercial lawnmower disrupting a ~$100 billion industry

With specialized machine learning, computer vision, and fully electric vehicles, Graze is paving the way for a fully-autonomous future of commercial lawn mowing. Our proprietary technology allows for landscaping companies, golf courses, and more to reduce labor costs and increase profit margins. We believe our full-electric vehicle reduces 75% of any fuel costs.

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Our software uses machine learning, navigation technology, and safety sensors, allowing Graze to map job sites, plan and execute mowing plans, avoid obstacles, collect and apply data to further optimize for precision and efficiency.

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The Problem


A landscaping industry plagued by high labor costs and low margins

The U.S. commercial landscaping industry is plagued by high labor costs and low margins due to its majority manual, low-skilled operating systems (source). Mowing is one of the lowest margin services offered (source, source 2). Labor accounts for 45% of gross revenue according to data provided by Mainscape (#14 largest commercial landscaping company in the US). Even the best companies in the industry generate only ~10% margins from mowing as rising wages and labor shortages increase cost, while heavy competition drives prices down (source).

Many hardware and equipment manufacturers also suffer from one and done customer purchasing. However, commercial landscaping and maintenance companies must regularly purchase new equipment before the end of product life spans, generally up to 5 years.

The Solution


A groundbreaking landscaping technology

Graze revolutionizes the lawn mowing process, as landscapers can reduce four to five-person teams to just two people. Centering on renewable energy, we believe Graze eliminates 75% of fuel costs, increases operating margins, and allows landscapers to win new business by offering maximized efficiency and quality.

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*Computer generated rendering with current features

As equipment renews every two to five years, Graze is scalable with the potential to have meaningful and predictable recurring revenue.

*Based on managements beliefs using key insights provided by our research and through discussions with industry participants.

The Market


~$100 billion lawn and landscaping market

Graze customers are commercial landscaping companies, including those that manage parks, city infrastructure, golf courses, stadiums, arenas, and more. This maintenance, labor-intensive market is at ~$100 billion  (source). Because labor costs are so high, landscaping companies are looking for more cost-effective solutions, indicating a strong need for Graze’s autonomous mowing vehicles.


Through a new partnership with Sundale Country Club, an 18 hole championship golf course, Graze is also rapidly entering the $14.16 billion golf course market (source, source 2).

Our Traction


Established and growing customer base

Graze has validated a product-market fit and has secured a built-in path to potential revenue. We’ve proven our market-fit in large landscaping companies with a partnership with Mainscape, the 14th largest U.S. commercial landscaping company based on 2019 commercial contract via non-binding LOI (source, source 2), where Mainscape has placed a pre-order of 200 mowers worth a potential value of $18 million.

We’ve secured additional contracts and partnerships with a small to medium-sized landscaping company, Miranda’s Landscape, which has ordered five Graze Mowers. The contract with Sundale Country Club not only represents 10 additional pre-ordered mowers, but also an R&D partnership as we optimize our cutting technology for golf courses. With the help of Sundale Country Club we are bolstering sales efforts to more golf courses to fill this growing need.

In total, this brings the potential value of our commercial contracts from non-binding LOI’s to $19.35 million over the next 6 years, 2/3rds of which is recurring revenue from our SaaS fee.

What We Do


The lawnmower of the future

Our flagship product is an electric, autonomous lawnmower, specifically for the commercial landscaping industry to counter labor shortages. 

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The Graze mower is...


  • Electric: quiet, low maintenance

  • 24/7 Operable: night mowing

  • Safe: advanced safety protocols

  • Consistent & Precise

  • Environmentally Friendly

*The Company's product is currently in the prototype phase. As a result, current and future capabilities may differ from what is presented. The figure does not represent guarantees of a future product or performance.

Graze Smart Vision technology is powered by a robust sensor suite of ultrasonic sensors, odometry sensors, and an optical suite of computer vision technology. Our smart command center allows users to command mowers with a mobile device, schedule, capture data, manage fleets, and more. Graze mowers safely and precisely self-navigate in and around commercial job sites.

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*The Company's application is currently in the prototype phase. As a result, current and future capabilities may differ from what is presented. The figure does not represent guarantees of a future product or performance.

The Business Model


Straightforward purchasing, with software subscription

Graze offers straightforward pricing for the purchase of each mower, along with software as service recurring payment. The upfront mower cost is $30,000 each, with our software service fee set at $1,000 per month, per mower. With each lifespan, every Graze mower generates $90,000 in gross receipts.

*above product is a functional prototype not yet commercially available

How We Are Different


We provide the first fully-autonomous solution, large enough for efficient commercial jobs

Many of our competitors provide 9” mowers that are only semi-autonomous or still require embedded ground wires or beacons for navigation. Graze mowers are 60”, six times larger than other autonomous mowers, and are fully-autonomous. 

*above product is a functional prototype not yet commercially available

The Vision


Graze, the all-inclusive land maintenance platform

Graze is more than a mower, Graze is a land maintenance platform. We're aiming to produce 100% electric, fully autonomous landscaping equipment. Our products will automate the majority of landscape and maintenance service offerings, allowing our customers to hire and retain their most highly-skilled workers, to boost margins, and to grow their businesses.

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In the future, Graze technology will also track and plan around weather data, detect and defend against turf and plant diseases, provide data analytics and insights to its customers, and, eventually, will manage mower fleets with Artificial Intelligence, thereby further reducing extensive labor costs.

*above product is a functional prototype not yet commercially available

OUR LEADERSHIP


Commercial landscaping industry veterans, geared toward advanced technology development

Graze's Founding Team is led by commercial landscaping industry veteran John Vlay as CEO, and their Principal Engineer, Phillip Wong. 

John led Jensen Landscape as Chairman, CEO, and President for eleven of his 35 years with this award-winning landscape construction and maintenance company. He designed/built one of San Francisco Bay Area’s first green roofs at the GAP headquarters and oversaw the iconic California Academy of Sciences’ green roof in Golden Gate Park.

Robotics Advisor, Rob Anderson is currently the Co-Founder and Head of Mechanical Engineering at Miso Robotics. Before Miso, Rob worked at Microsoft and SpaceX. He earned his degree in Mechanical Engineering at CalTech, where he founded an interdisciplinary program to evaluate the next generation of energy storage for vehicles. 

Why Invest


The grass is greener with Graze

Join our monumental growth in disrupting the ~$100 billion lawn and commercial landscaping industry. Our lead investor Wavemaker Partners, a global VC fund with $500 million AUM, alongside CEO John Vlay with 35 years of cutting-edge landscaping experience, propel Graze’s movement for AI landscaping technology.

*above product is a functional prototype not yet commercially available

As 200 of our mowers are contracted via non-binding LOI to one of the biggest landscaping companies in the U.S., our fully-autonomous technologies are trusted to reduce labor costs and provide efficient 24/7, all-electric lawn care. We are also quickly moving into the $14.16 billion golf course market through our growing partnership with Sundale Country Club, which placed an order for 10 Graze mowers to maintain their 18 hole course.


Graze looks forward to greener lawns, reduced labor costs, increased profit margins for our customers and the future of landscaping.

*Based on managements beliefs using key insights provided by our research and through discussions with industry participants

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT.


THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE.


THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY.  THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT.  WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.  INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE.  THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.


WHILE THE COMPANY HAS SIGNED A QUOTATION AGREEMENT TO TRADE THE SECURITIES OFFERED ON STARTENGINE SECONDARY’S NEW ALTERNATIVE TRADING SYSTEM (THE “ATS”), A COMPANY WHICH INTENDS TO BE QUOTED ON THE MARKETPLACE WILL BE SUBJECT TO CERTAIN REQUIREMENTS WHICH THE COMPANY MAY OR MAY NOT BE ABLE TO SATISFY IN A TIMELY MANNER. EVEN IF A COMPANY IS QUALIFIED TO QUOTE ITS SECURITIES ON THE MARKET, THERE IS NO GUARANTEE AN ACTIVE TRADING MARKET FOR THE SECURITIES WILL EVER DEVELOP, OR IF DEVELOPED, BE MAINTAINED.  YOU SHOULD ASSUME THAT YOU MAY NOT BE ABLE TO LIQUIDATE YOUR INVESTMENT FOR SOME TIME OR BE ABLE TO PLEDGE THESE SHARES AS COLLATERAL.

Updates

Upcoming Webinar Announcing our New Sensor Package - June 23rd!

3 days ago

Graze is pleased to introduce our new Advanced Sensor Package!

Join Graze CEO John Vlay along with special guest Martin Buehler, Graze Head of Engineering and Wavemaker Labs CTO, to discuss this exciting new technology enhancement.

The webinar will take place June 23rd at 11am PT (2pm ET). Seats are limited, so CLICK HERE to sign up now!



We are integrating a state of the art sensor suite into the upcoming version of our mower. Graze will be using a combination of advanced video cameras and LiDAR upgrades to ensure better accuracy, night vision, and to discern different types of objects. For more information, we are hosting a webinar to talk about this exciting new upgrade!


This upgrade consists of two main advancements:


Intel RealSense Cameras:

  • Six RealSense cameras enabling full 360 degree near range coverage with depth cloud and color video


Ouster 32 Plane LiDAR:

  • Ability to detect and avoid obstacles up to 300 feet away

  • Ability to classify people and other objects and take action accordingly

  • Ability to work in rain and at night

  • Ability to know it’s position independent of GPS

Graze Raises Over $6M in Funding!

4 days ago

Graze is excited to announce that our campaign has surpassed $6,000,000. We have raised over $6M to date from over 4,000 investors!



Haven’t joined us in disrupting the ~$100B landscaping industry yet? Don’t wait, INVEST TODAY! You only have a short time left, our offering closes June 30th!

CEO John Vlay talks Graze on Technori Podcast!

10 days ago


Last week, Graze CEO John Vlay was interviewed on Technori Pitch by host Scott Kitun. John talked about electrifying the landscaping business with Graze and the future of the industry. This episode is a can’t miss!

Click here to watch!


Some highlights include:

How Graze was founded.

How Graze operates.

Graze’s business model and how the commercial landscaping industry is being targeted.

And so much more!

ANNOUNCEMENT: Offer Closing! Invest before June 30, 2021!

11 days ago


Over 4,000 investors have joined Graze in disrupting the ~$100 billion lawn and landscaping industry. We’ve just announced the close of our campaign on StartEngine! Don’t miss your chance to get your CUT of this opportunity before June 30th, 2021.


Purchase your equity shares today before your window to invest closes!

 

Recent press highlights!

16 days ago


                                           

It’s been an exciting few months for Graze, with partnerships established across the landscaping industry and our outstanding team of engineers hard at work, Graze is moving ahead at lightspeed. Let’s take a look at some of the recent buzz about Graze in the press...


  • Fortune’s “Eye on A.I.” newsletter highlighted the market opportunity in commercial lawn care and the exciting tech Graze is leveraging - “machine learning, coupled with computer vision and a robust system of sensors” 

  • Graze was featured in a GPSWorld article highlighting its autonomous system and GPS-based mapping system. 

  • CEO John Vlay was featured in Green Root’s podcast “Robots Rising” sharing the latest developments of Graze’s mower.

  • Landscape Business’s technology focus highlights Graze as bringing a “sustainable solution to the commercial market”.

New York Times: Robot Lawn Mowers are the Quieter, Greener Future

19 days ago

Loud gas-powered landscaping equipment, from lawn mowers to leaf blowers, may soon be a thing of the past, according to trends identified by the New York Times. For noise reduction alone, “robotic mowers are the biggest bang for the buck,” said Dan Mabe, the founder and president of the American Green Zone Alliance, or AGZA, a California-based consulting firm.

But quieter neighborhoods aren’t the only upside.

According to California’s Air Resources Board, operating a commercial lawn mower for just one hour emits as much pollution as driving a Toyota Camry about 300 miles. While labor shortages are driving changes in the short term, demand for more sustainable solutions are changing the shape of the landscaping equipment market in the long term. Electric, battery powered products like Graze grew to nearly 30 percent of the entire lawn mower market in 2019.

 

Read more about the trends driving the growth of Graze at the New York Times.

 


TODAY: Ask Me Anything! Graze Webinar 11am PST

23 days ago

TODAY May 20th we're hosting our final webinar of our start engine campaign to answer all of your questions! Join us at 11am PST May 20 to ask your questions directly to CEO, John Vlay.

Limited seating available, so reserve your spot now with the link below.

Register here!

REGISTER NOW: May 20 11am PST - Ask Me Anything! Graze Webinar

25 days ago

This Thursday May 20th we're hosting our final webinar of our start engine campaign to answer all of your questions! Join us at 11am PST May 20 to ask your questions directly to CEO, John Vlay

Limited seating available, so reserve your spot now with the link below.

Register here!

 


Interview with Mark Forsythe, President & CEO of Mainscape

about 1 month ago

After a year of quarantine we’re finally in the homestretch of this global pandemic. As businesses begin to reopen we sat down with Mark Forsythe, the President and CEO of Mainscape, one of Graze’s anchor customers, to discuss how the lockdown has affected business.


Mark noted that spring and summer are typically the prime seasons for landscaping services businesses; however is now seeing a marked slowdown in demand for “enhancement work, which customers would typically purchase in the Spring but are now delaying for some time.” We’re hopeful that summer 2021 will open up opportunities for the landscaping services businesses. 

“The autonomous mowers will be a huge advantage moving forward, especially in future pandemic situations,” commented Mark, when asked how Graze’s technology will help business in a world with heightened public health concerns. Notably, Mark went on to say he sees a long and fruitful relationship with Graze and hopes to see our autonomous mower become a bigger part of their mower fleet.

Sneak Peek! Graze Product Roadmap

about 2 months ago

In the future, we expect Graze to be a land maintenance platform that handles several tasks on a job site. Additionally, the technology will be able to track and plan around weather data, detect and defend against turf and plant diseases, provide data analytics and insights to its customers, and, eventually, will manage mower fleets with Artificial Intelligence, thereby providing a reduction in indirect labor costs (i.e., administrative personnel).

Meet Graze CTO Nick Degnan

about 2 months ago

Graze is pleased to introduce their CTO, Nick Degnan, leading the engineering team to success. Nick comes to Graze as a specialist in new product development and introduction. Nick currently sits on the board of Miso Robotics, a company building robotic kitchen assistants. Prior to becoming CTO of Graze, Nick served as Head of Product for an engineering consulting company developing autonomous vehicle and drone technologies and prior to that role, VP of Operations, leading a team developing human exoskeleton technologies.

“The Landscaping industry has been operating the same way for several decades.  I’m excited to be a part of Graze that can completely change an entire industry for the better." - Nick Degnan

Wavemaker Labs

Nick brings to Graze his roots in mechanical & aerospace engineering with strong product development experience.  He has vast experience with startups leading to acquisition with sales, manufacturing and engineering oversight.

Ask Me Anything! Graze Webinar on April 14th

2 months ago

We're hosting a special webinar to answer all of your questions! Join us at 11am PST on April 14th to ask your questions directly to CEO, John Vlay.  

Limited seating available, so reserve your spot now with the link below.

Register here!

Meet Graze’s Advisor, Sander Prujis (Former Rabobank Executive)

2 months ago

Graze welcomes Sander Pruijs as an Advisor to the company. A Dutch National, Sander is a seasoned finance executive, lastly the Head of Global Rural & Retail Clients for Rabobank Group. In his capacity as Global Head, he was responsible for the rural banking (primary agriculture) businesses in the Americas, Australia, and New Zealand, as well as the retail banking business in Indonesia. He also lead the digital transformation of Rabobank’s rural business across the aforementioned geographies. Rabobank is a Dutch multinational bank, specializing in food and agriculture financing, with 2019 revenue of $11.9 billion.

As an advisor to Graze, Sander not only brings valuable experience but also a keen knowledge on nurturing and growing agri-focused businesses, having been a rural banking financier at Rabobank since 2008.  

Graze opens doors to golf course market

2 months ago

Graze recently secured a commercial agreement with Sundale Country Club in Bakersfield, California. Sundale is a 18 hole golf course with 6,801 yards spread out over 167 acres. The golf course has agreed to purchase 10 units of Graze’s autonomous lawnmowers, representing a contract value of over $1 million over 6 years. In addition, Sundale will also market the partnership and help the company develop and design performance requirements for the equipment.

For context, at the end of 2019, there were over 38k public and private golf courses across the globe, with over 16k of these situated in the U.S. These golf courses each spent $845k on average on land maintenance in 2019, with the expenditure expected to jump to $987k by the end of 2020.

Labor availability continues to be the greatest hindrance to growth in the golf course industry and Graze is attempting to solve the issues around accessing labor with a sophisticated, fully-electric, and fully-autonomous robotic solution.

Inside Graze’s AI for Safety Protocols

2 months ago


The number one importance for Graze is safety.  As such, Graze has further developed its computer vision to recognize humans so that the machine can cease activity, much like a landscaper would do if a pedestrian walked by. Using Artificial Intelligence, the cameras on Graze’s autonomous mower are capable of identifying a human in view or even just a body part that comes into view. This feature is one thing that sets us apart from semi-autonomous, residential lawn mowers on the market. 

An additional safety protocol that Graze is implementing is ultrasonic sensors that provide proximity detection within 5 feet of the mower. This feature adds an extra layer of protection for pedestrians, workers, ducks and anything else that may come close to the Graze mower. 

Watch: New Graze video as the company surpasses $800k in funding!

3 months ago

Graze is proud to show off their latest prototype, which is currently being used for testing our navigation and safety sensors in the field. Watch their new video to see their latest prototype in action!



We’re also excited to announce that our campaign on StartEngine has surpassed $800k in funding. We have previously raised $3.88M from more than 2,600 investors, which brings the company's $10 million offering to more than 45% funded

Graze’s Robotics Advisor and Their Principal Engineer

3 months ago

Graze recently welcomed Rob Anderson as its newest advisor. Rob is a Co-Founder and currently Head of Mechanical Engineering at Miso Robotics. Prior to Miso, Rob worked at Microsoft and SpaceX, where he supported the development of increased performance in rocket engine components. He earned his degree in Mechanical Engineering at CalTech, where he founded the Caltech Sustainable Vehicle Club in an effort to investigate the next generation of automotive technology.

In addition to welcoming Rob to the advisory team, Graze also hired Philip Wong as its Principal Engineer to focus on localization, perception, and motion planning for Graze’s autonomous lawn mower for the commercial landscaping industry. Prior to joining the company, Phillip spent six years as the K5 Lead Engineer of Knightscope, a company building autonomous security robots which share many navigation features with Graze's technnology. 

CEO, John Vlay Interviewed in the Green Industry Pros: Grass Roots Podcast!

3 months ago

It’s no doubt that the Landscaping industry has their eyes on Graze. Just last week, Our CEO was interviewed by Green Industry Pros to get his take on the future of Landscaping.


Click here to listen to CEO, John Vlay, on the “Robots Rising” episode of Grass Roots podcast by Green Industry Pros.  

In the interview, Graze’s CEO, John Vlay, shares the latest development of Graze’s first fully autonomous or robotic mower, as well as some of his own insights on the future of robotic mowers in the green industry. 

Meet the CEO of Graze, John Vlay!

3 months ago

Graze is led by John Vlay, former Chairman, CEO and President of Jensen Landscape for eleven of his 35 years with this award-winning landscape construction and maintenance during that period. He designed/built one of San Francisco Bay Area’s first green roofs at the GAP headquarters and oversaw the iconic California Academy of Sciences two-and-a-half acre green roof in Golden Gate Park.

Under John’s leadership, Jensen acquired a maintenance company in 2008 to extend its geographic reach to Sacramento and the North Bay before selling Jensen Landscape to private equity backed Monarch Landscape in 2016. There, John oversaw Safety for Monarch’s six rollup companies in five states and worked with the Monarch CEO on acquisition prospects. John left Jensen in 2018, after which he has engaged in a number of consulting roles. 

As a member of Vistage, a CEO advisory group, John has gained insights into many varied businesses and is currently involved with two other landscape related companies with unique patented products. John is a graduate of the University of California, Los Angeles (UCLA) in Business and Economics.

Graze Surpasses $500k in Funding!

3 months ago

Graze is excited to announce that our campaign on StartEngine has surpassed $500,000. Our previous campaign raised over $3.88M from more than 2,600 investors



Also, don't forget to register for the live investor webinar March 10th, where we will be diving into companies using robotics to impact the healthcare, food, and agriculture industries. Click here to reserve your seat.


Learn More About Graze's Three Customer Segments

3 months ago

Over the past year, Graze has secured commercial agreements to pre-order 215 mowers via LOI with three customers that represent different segments of the landscaping industry. 

These contracts represent $19.35 Million in potential revenue!

  1. Large landscaping companies - these customers require high touch and a long sales cycle but getting one on board could mean hundreds of mowers purchased every 4-6 years. We have proven our product/market fit with this segment by getting Mainscape (#14 in the US) on board as a customer/R&D partner (200 Mowers!).  
  2. Small to medium sized landscaping companies - these customers may only purchase 5-20 Graze mowers at a time but the sales cycle is much shorter. We have proven our product/market fit for this segment by onboarding Miranda's Landscape  (5 Mowers!) as a customer and R&D partner. The value is clear for these companies as their number one goal is growing market share by outbidding their competition. With Graze they are able to lower their price point and win more job sites without needing a larger workforce and squeezing their own margins. 
  3. Golf courses - This segment will require a new spin on Graze: the blades! Golf courses require a completely different type of cutting deck, called reel blades, so we'll need to adapt our product to fit their needs. Once that is complete, with the help of our customer and R&D partner, Sundale Country Club (10 mowers!),  we will begin our sales efforts to more golf courses.  

Not only do these customers represent potential recurring revenue for Graze but they also establish product-market fit into these 3 market segments.

Join us today to help us recognize this revenue opportunity sooner!

Graze Featured in Fortune's "Eye on A.I." Newsletter!

3 months ago


In a recent Fortune Eye on A.I. newsletter, Graze is featured in the A.I. in the News section. The mention details that Graze is built for mid- to large-sized commercial lawns using “machine learning, coupled with computer vision and a robust system of sensors, [which] allows the new Graze commercial mower to map job sites, plan and execute mowing paths, and avoid obstacles and dangerous inclines while continuously collecting and apply data to further improve aesthetic quality and efficiency.”

As we build our product, it is important to note that the industry has their eye on Graze. From Lawn & Landscape and Landscape Management to Golf Course Industry, Graze has received a lot of attention from the press, helping us build customer and distributor relationships before we release our product. 

Product Features and Why Landscapers Need Them

4 months ago

The ~$100B commercial landscaping industry -- made up of the companies that service complex municipal and corporate land -- is plagued with rising hourly wages and shrinking labor pools. To solve this growing threat, Graze is building an electric, self-driving lawn mower for commercial landscaping companies. 

One of the top 15 US companies, Mainscape, is working with Graze to develop and launch a mower that will be commercial grade and capable of self-navigating complex job sites. Mainscape has also pre-ordered $18,000,000 worth of Graze mowers (via non-binding LOI) with the following specifications:

  • Commercial-Grade | The flagship mower needs to service large job sites to meet the needs of commercial landscaping companies. Most mower fleets for these companies include a mix of 48”, 60”, and even 72” wide cutting decks along with a few smaller push mowers for hard to reach areas. Graze's current prototype has a 60” cutting deck to meet these needs.

  • Consistent & Precise | Graze is currently testing a combination of machine learning and computer vision algorithms to map job sites and execute consistent parallel mowing paths, and collect and apply data to further optimize for precision and efficiency. 

  • Electric | Each mower will run on electricity to maximize efficiency and allow them to mow quietly, night or day.

  • Safe | The Graze team is evaluating a robust sensor suite that will enable it to avoid obstacles (i.e., trees, power converters, people), and safely self-navigate in and around commercial job sites. 

With fuel costs reduced and labor costs removed from mowing services via the introduction of its electric, autonomous mower, Graze offers its customers an immediate and substantial boost in profits. In the case of Mainscape, operating profit on mowing is expected to jump from 6% to 43% thanks to the Graze mower.

Graze raises $4 Million and is now over 40% Funded in this offering!

4 months ago

As part of the current Series A offering, Graze has raised over $4 million of the maximum $10 million round! We’re thrilled with the progress we’ve made and equally excited about the work that remains ahead of us. Utilizing the funds already raised, we've been able to make great strides in both our business and product development, including….

  • Locking in 3 commercial contracts executed by Mainscape, Sundale Country Club and Miranda’s Landscape for a total of 215 mowers worth a combined value of $19.35 million in potential revenue!

  • Unlocking the $14.16 Billion golf course landscaping market through our partnership with Sundale Country Club.

  • Releasing a new fully-functional prototype with a 60” wide removable cutting deck, several safety and navigation sensors, and wheels that won’t go flat.

The future is bright at Graze, and we’re hopeful you’ll join us for the ride!


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