Bon Appetit
The Only Cold Brew Concentrate You Need
Grady's Cold Brew
New Orleans–Style Cold Brew
Bronx, NY
Food & Beverage
Grady’s Cold Brew brings gourmet, coffee-shop quality cold brew to your fridge with an affordable, convenient, and highly-customizable concentrate that will satisfy coffee snobs and novices alike.
$1,064,853
raised
1,211
Investors
$12.8M
Valuation
$1.18
Price per Share
$299.72
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on March 26, 2021 and is no longer accepting investments.
Reasons to Invest
$21.5 million in lifetime sales with consistent YoY revenue growth since 2011
The cold brew market is expected to reach a valuation of $1.63 billion by 2025 and Grady’s is perfectly positioned to grow their share of the market by expanding nationally in leading retail accounts and continued online growth. [1]
Founders Grady Laird (he’s a real person!) and Dave Sands have been featured in Forbes Magazine, Bon Appetite, Runner's World, Wired, Bloomberg among many others, and are considered industry experts and innovators.
“Ready-to-drink, custom cold brew that puts the power of the barista in your hands.”
Grady’s Cold Brew is a Brooklyn born cold brew company that revolutionized the early days of the cold brew industry and has continued to innovate its way into becoming a national brand while never compromising their exceptional reputation for quality and flavor.
Most cold brew is expensive, inconsistent and forgettable
When you walk into a coffee shop for a cold brew, you’re served (after a 10-minute wait in line) a five-dollar beverage produced with the lowest common denominator in mind. There is little room for customization, and the strength of the coffee is out of your hands.
Grady’s Cold Brew is in your fridge and customizable to suit your personal taste.
Consumers can tailor Grady’s Cold Brew to fit their palette. Grady’s is an affordable, convenient alternative to placing your caffeine needs at the whim of your local barista.
With Grady’s you can quench your cold brew craving in a fraction of the time it would take at your local coffee shop. All you have to do is open your fridge to pour yourself the perfect cup.
Ready-to-drink artisan coffee is on the upswing
The coffee world is being turned on its head. Regular ground coffee home brewing has stagnated over the last ten years, while the ready-to-drink (RTD) cold brew market has seen steady growth. This means that in the $100 billion coffee industry - a commodity only outpaced by crude oil - the RTD segment is overtaking the more traditional nooks of the market and has a massive ceiling for growth. The RTD market segment is a major disruptor in the coffee world.
Consumers Tastes are Changing
- Iced beverage sales in coffee shops continue to surge amounting to over $10.4B in sales, outpacing hot beverage growth
- Consumers are moving to coffee as they steer away from soda and sugary drinks
Market Poised for Innovation
- From convenience to club stores, the $2.8B+ cappuccino/ iced coffee market is poised for new entrants with better-for-you, innovative products
- Quality cold brew will continue its strong growth as consumers search for alternatives to the redundant offerings of BigCo beverages
A Decade of Potent M&A in Coffee
- Companies continue to search for opportunities to grow their enterprise value with innovative brands
- Notable Acquisitions:
- Peet’s Coffee: Acquired by JAB Holding Company in 2012 for $974M
- Blue Bottle: Acquired by Nestle in 2017 for $425M
- Stumptown: Acquired by JAB Holding Company in 2015 for $75M
- Chameleon Cold Brew: Acquired by Nestle in 2017 for $100M
From grassroots to national channel distribution
Grady’s began less than ten years ago slinging their first product, a 32 oz cold brew concentrate out of a basement in Brooklyn, to offices and local markets, including Smorgasburg in Williamsburg, Brooklyn.
Since then Grady’s has made huge strides, nailing down key accounts and partnerships including:
- Whole Foods
- Walmart
- National distributors: UNFI and KeHE
- Amazon
Grady's has also expanded their range of offerings to include:
- Bean bag products which launched in 2014 and created a new dry category within the cold brew segment.
- Kegs
- Home brew kits
- Multi-serve bag-in-boxes
- Single-serve bottles
Grady’s has increased annual revenue each year since 2011 and will break $5,000,000 in 2019. The revenue channel breakdown is as follows:
- Retail: 57%
- Ecommerce: 29%
- Food service/corporate: 14%
Currently, Grady's is in the midst of an operational test-run with one of the largest quick-service chains in the country. If successful, we believe, a national roll-out will begin in 2020.
Grady’s provides a bold concentrate that allows consumers to choose their own adventure
Grady’s is all about customizability. From how customers drink their cold brew, personalize the taste, and choose where they buy it. The entire experience is unique and form-fitted to each and every individual.
At the end of the day, we make great coffee that our customers love!
Responsibly sourced, locally brewed, ready to enjoy
Roasting
Grady's longtime Brooklyn-based coffee partner (established in 1907) sources all of their single-origin coffees and ingredients. They import 100% arabica beans and freshly roast them to Grady's exacting standards.
Blending, Brewing, and Packaging
After receiving the freshly roasted coffee, Grady's blends and brews their product in-house at a state-of-the-art facility in the South Bronx built specifically to make craft batches of ready-to-drink cold brew.
For the dry coffee line, Grady's works closely with their friends in the Tri-state area to blend and package their signature Bean Bag products. Their partner does business with Fortune 500 companies and recently opened up a brand new facility with plenty of manufacturing capacity to continue scaling the Grady's brand.
Distribution
Once packaged, Grady's works with wholesale distributors including local distribution partners, as well as nationally through UNFI and KeHE, to put their products on retail shelves making Grady's easily accessible to new and existing customers.
In conjunction with the wholesale operation, Grady's also has a strong direct-to-consumer operation through Amazon and their website (gradyscoldbrew.com) to reach many returning customers where the average order is over $50.
Grady's has led the way on every evolution of the industry
Grady's was one of the first cold brew companies to come to market at the onset of the cold brew craze. They built out a brewery to maintain exacting standards when many competitors were outsourcing production. Since then Grady's has continually innovated and adapted to lean into the market curves and stay ahead of the competition while maintaining their commitment to quality.
Grady's saw the market turning toward self brewing, and were the first to market with their Bean Bags, a DIY system that allows customers to freshly brew from their home with ease.
Grady's has also solved a pain point for many restaurants and coffee shops who struggled with the agony of the cold brew brewing process by giving them an on-site cold brewing solution.
Grady’s Cold Brew will continue to bolster its national profile
Grady’s Cold Brew will continue to build partnerships with major national accounts, distributors and restaurants to become the premier nationally sold craft cold brew brand. Using some of this round of funding, Grady's will beef up their marketing and advertising budgets, establish new partnerships for E-commerce, and grow the sales team. As the company positions itself to scale sustainably, Grady's sees what we believe to be a clear path for consistent growth with increased operational efficiencies.
Young, dynamic trailblazers in the cold brew space
Founders Grady Laird and Dave Sands are both well-connected in media from their pre-Grady’s Cold Brew days and have garnered generous earned media in publications from Business Insider to the New York Times.
The two founders provide an authentic backbone to their brand, growing organically from the heart of NYC to become one of the city’s top choices for a cold caffeinated beverage.
Grady’s has demonstrated success in the market and is well-positioned to expand its national presence.
Cold brew will continue to overtake market segments in the coffee and beverage industry, and Grady’s gives you the best opportunity to capitalize. As one of the few remaining independent brands sold nationally, Grady's is the rare chance to invest in one of the pioneers of the category. In this era of flashy, wannabe unicorns devoid of proven earnings, Grady’s offers a unique alternative thanks to their consistent year-over-year increase in revenue, diverse channel mix, and keen attention to improving operations.
In the Press
New York Business Journal
Grady's Cold Brew has developed a recipe for success in N.Y.C.
Cool Hunting
GRADY’S ALL-IN-ONE HOME BREWING KIT
Forbes
Battle of the Cold Brews: The Best Bottled Coffees
Business Insider
Brew it yourself: You can make Grady's famous iced coffee at home
New York Post
Jobs brewing in Williamsburg
Self
10 Dietitian-Approved Iced Coffees and Cold Brews You Can Buy at the Supermarket
W
W's Beauty Director's Latest Obsession? Grady's Cold Brew Bean Bags
abc7NY
Grady's Cold Brew in the Bronx makes cold brew affordable for coffee lovers
Food Network
12 Must-Have Tools to Host the Ultimate Tailgate, According to a Caterer
Women's Health
58 Gifts For Your Boyfriend That'll Make You Girlfriend Of The Year
GQ
The Shameless (But Totally Justified) Plug: Grady's Cold Brew
Real Simple
6 Clever Items to Simplify Your Life
Martha Stewart
The Lowdown: What's the Difference Between Iced Coffee and Cold Brew?
BuzzFeed
21 Things That’ll Help You Make The Best Cold Brew Of Your Life
Bustle
42 Things On Amazon That Will Save You At Least $100
Jet Setter
18 Cool Things JS Editors Are Buying This July
Offering Summary
Company | : | Grady's Cold Brew, Inc. |
Corporate Address | : | 819 Garrison Ave, Bronx, NY 10474 |
Offering Minimum | : | $9,999.32 |
Offering Maximum | : | $1,069,999.22 |
Minimum Investment Amount(per investor) | : | $299.72 |
Terms
Offering Type | : | Equity |
Security Name | : | Class B Common Stock |
Minimum Number of Shares Offered | : | 8,474 |
Maximum Number of Shares Offered | : | 906,779 |
Price per Share | : | $1.18 |
Pre-Money Valuation | : | $12,808,980.24 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below
Time-Based Perks
Invest within the first 48 hours and receive 10% bonus shares.
Invest within the first week of the campaign and receive 5% bonus shares.
Amount Based Perks*
$350 or more Level 1: (1) Grady's Cold Brew Kit (30-day supply)
$750: (1) Grady's Cold Brew Kit (30-day supply) and 10% off site for 1-year
$1,500: (3) Month Grady's Cold Brew Kit Subscription, Grady's Hat, 10% off for 1-year
$5,000: 1-year Grady's Cold Brew Kit Subscription, Grady's Hat, 10% Lifetime Discount
$10,000: 1-year Grady's Cold Brew Kit Subscription, 10% Lifetime Discount and 10% Bonus Shares
*All perks occur after the offering is completed. Any purchase discounts, can be used in addition to existing online sales.
The 10% Bonus for StartEngine Shareholders
Grady's Cold Brew, Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $1.18 / share, you will receive 10 shares of Class B Common Stock, meaning you'll own 110 shares for $118. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,182,170.00
USD
$1,246,284.00
USD
Cash And Cash Equivalents
$106,121.00
USD
$132,574.00
USD
Accounts Receivable
$379,785.00
USD
$292,841.00
USD
Short Term Debt
$1,479,867.00
USD
$943,980.00
USD
Long Term Debt
$529,948.00
USD
$630,276.00
USD
Revenues And Sales
$4,536,594.00
USD
$3,896,701.00
USD
Costs Of Goods Sold
$2,060,596.00
USD
$2,422,988.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$499,764.00
USD
-$957,618.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
New Product Alert from Grady's Cold Brew! The Spouch! 📢
12 months agoINTRODUCING THE SPOUCH!
Our all-in-one Spouch (a pouch with a spout!) makes cold brewing foolproof and makes 6 cups of coffee. Just add water, brew for 12 hours, remove the two coffee bean Bean Bags, and you're ready to pour New Orleans–Style cold brew that's bold, smooth, and naturally sweet.
Notice of Funds Disbursement
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Grady's Cold Brew has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Grady's Cold Brew be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Grady's Cold Brew has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Grady's Cold Brew be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Grady's Cold Brew, Inc - 2020 Performance Update
over 1 year agoIt is my pleasure to report to all of you that 2020 was a great financial success for Grady’s Cold Brew. Our top and bottom line results were better than ever thanks to a combination of internal and external factors.
- Total revenues grew to $6.7MM, up 26% from 2019. Most of this growth came from our online channels, which grew at an accelerated rate once the pandemic began. Our sales to grocery customers also grew well in the second half of the year.
- We also realized significant cost efficiencies from permanent production changes that were made before the pandemic. Our direct materials cost fell by nearly 10% of revenues in 2020 vs. 2019, and we reduced our factory labor by over $30K year over year, despite the aforementioned growth.
- As a result, EBITDA increased to $121K in 2020, up $353K from 2019. Further, GCB net income benefited from pandemic relief granted by lenders and government programs.
We are nearing the maximum goal ($1.07MM) for our StartEngine raise, so time is running out on your potential investment. I hope you will consider joining the Grady's Cold Brew family and help us continue the success we achieved in 2020.
Cheers,
Grady
Notice of Funds Disbursement
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Grady's Cold Brew has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Grady's Cold Brew be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Material Change in Offering
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Grady's Cold Brew offering. Here's an excerpt describing the specifics of the change:
Grady's Cold Brew is extending their campaign by 60 days.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Grady's Cold Brew has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Grady's Cold Brew be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Grady's Cold Brew has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Grady's Cold Brew be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Grady's Cold Brew has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Grady's Cold Brew be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Q3 Update for Grady's Cold Brew
over 1 year agoHi Everyone, as the official iced coffee season comes to close (always brings a tear to my eye, but thanks to all you year-rounders out there!), we wanted to share how well we fared over the summer: Q3 2020 gross revenue was up by 34% over Q3 2019. Ecommerce continues to perform exceptionally well with Q3 revenue up 172% over last year and a conversion rate of 8.39% (up 107% from last year). Here are some recent media mentions as well. Thanks, Grady
https://www.healthline.com/
https://www.esquire.com/food-
https://nymag.com/strategist/
https://www.foodnetwork.com/
https://airmail.news/issues/
https://www.strikead.com/best-
https://www.thespruceeats.com/
https://recipes.howstuffworks.
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