The GRACEDBYGRIT offering is now closed and is no longer accepting investments.


Premium Activewear That Keeps Women Safe

Regulation Crowdfunding
Fashion & Apparel
Accepting International Investment
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We founded GRACEDBYGRIT in 2013 after training together for a triathlon in San Diego. While training, we recognized that active women like us, 30 to 60 years old, need to feel safe, confident and powerful in order to perform their best. Together, we saw an enormous opportunity to change the way a woman feels when she wears and buys athletic apparel. What we needed to look and perform our best wasn’t out there so we designed it ourselves. In just four years of business, we’ve generated over $3 million in revenue, sold 50,000 pieces of apparel and formed close relationships with over 40,000 loyal customers. When a woman wears GRACEDBYGRIT, she feels like she is part of something bigger and is inspired to become her best self. 


When it came to naming our company, we wanted a name that would resonate with all women. Every woman has experienced that life event she fears will break her. We both overcame very tough experiences that forced us to learn what we were truly made of. How we make it through these moments defines us. Our grittiest moments give us our grace; every woman has been GRACEDBYGRIT.


We proudly design and manufacture our product in the USA, minutes from our office and flagship store in Solana Beach, CA. We import the most luxurious, high-performance, technical fabrics from Italy to give our clothes a unique feel and fit. Our clothes are designed for every body type, work for land and sea and keep you safe. All of our clothing has integrated UPF 50+ and comes with a detachable safety whistle. The whistle can be securely looped on any piece of GRACEDBYGRIT apparel. 

We continue to show why we’re different. Our customers feel like they’re a part of our company’s story and mission when they wear our clothing. We primarily sell direct to consumer and focus on the sense of community every woman is looking for. After seeing how great an outfit makes them look and feel, many of our customers immediately tell their friends and post about us on social media. Word-of-mouth marketing contributes to the majority of our sales; women value the opinion of other women. Our strong online sales, 60% of which come from new visitors, are driven by Fit Shops (trunk shows) we host and the connection our customers make to GRACEDBYGRIT at these events.

Our customers want more GRACEDBYGRIT. With our make-it-happen attitude and premium products designed for safety, we are positioned to grow our company by changing the way women feel about buying and wearing athletic apparel. We recognize women have enormous spending power and want to invest in companies whose values resonate with their own. 

We understand what it takes to be a woman. We celebrate the strength and power behind every woman’s gritty moment. We are breaking the glass ceiling and proving that women can successfully found, run and fund impactful companies. We want you to help us make history; invest in GRACEDBYGRIT now and make a real difference in the lives of women.


$0.16 / share  |  $6.9 million valuation

If you invest, you are betting the company will hold a future value greater than $6.9 million.

Minimum investment of $320 / 2000 shares

Investment opportunity available to accredited and non-accredited investors, with a $320 minimum investment.


The first 50 investors will receive a free GRACEDBYGRIT top of their choice.

If you invest $320

You will receive 2000 shares + 20% off all future purchases + 10% of your total investment credit to spend online or in-store ($32 credit)*

If you invest $500

You will receive 3125 shares + 30% off all future purchases + 10% of your total investment credit to spend online or in-store ($50 credit)*

If you invest $1000 

You will receive 6250 shares + 40% off all future purchases + 10% of your total investment credit to spend online or in-store ($100 credit)*

If you invest $10,000

You will receive 62,500 shares + 50% off all future purchases + 10% of your total investment credit to spend online or in-store ($1000 credit)*

* The fee for posting on is 6% of the total funds raised. This fee is being split between the company (3.5%) and investors in this offering. A 2.5% surcharge will be added to each purchase. This surcharge is in addition to the per share price and is not calculated as a part of the target offering amount or the maximum offering amount. 

GRACEDBYGRIT empowers women to cultivate their grit by designing premium athletic apparel to keep women safe and looking and feeling their very best.

"Wearing GRACEDBYGRIT feels like you're wearing your pajamas. It's basically magic." - CW6 San Diego News Anchor










In only four years of business, GRACEDBYGRIT has evolved into the first community-driven, direct-to-consumer brand targeted at women 30-60 years old. We have experienced a 45% year over year increase in revenue from Q1 2016 to Q1 2017. We expect to report a 105% year over year increase in revenue from 2016 to 2017. Our community and brand recognition are also quickly growing. After launching international shipping in April of 2017, we are already seeing accelerated growth in the international market, most notably in Canada, Australia and Singapore.

We opened our flagship store in May 2015. Just a block from the ocean, our store is located in the heart of Solana Beach. It has become a community base for so many athletes. We host monthly workouts, meet-ups, private shopping events and more. We emphasize an open and inviting atmosphere. Our office is right next door; we encourage customers to stop by at any time and say hello to our team to offer feedback, see what new items are being designed and maybe join in on a team workout.

Developed strong brand strategy that resonates with all women, especially 30-60 years old;

Sourced luxurious and technical fabrics that continue to receive five star reviews from our customers;

Hired an incredible team of intelligent, fun and capable women;

Moved all production to the United States in 2014;

Created a strong influencer program, that continues to grow, of over 400 women all around the world, including doctors, lawyers, mothers, violinists, fitness instructors, teachers and businesswomen;

Featured on home shopping network Evine and completed first online crowdfunding campaign in 2015;

Hosted successful pop-up shops in Santa Barbara, the Hamptons and Las Vegas;

Launched first Cycling Kit and sold out on the first day of online sales in 2017;

Continue to grow a successful partnership with Chelsea’s Light Foundation and give back to additional charities / organizations.

"Enter GRACEDBYGRIT. Makers of what I call "the Spanx of tights."" - The Huffington Post


GRACEDBYGRIT is a direct-to-consumer premium athletic apparel brand. The technical, luxurious clothing is designed for the 30-60 year old woman who is looking for better fit, fabric and design. All clothing is UPF 50+, made in the USA and every purchase comes with a safety whistle. Most of all, the design is elegant and makes women look and feel fantastic.

We design based on what we love and what our customers want. We fill a void of what’s not on the market, constructing clothes that have safety features and allow you to perform (and look) your best. Items in our wardrobe that we’ve loved for years, but weren’t designed as athletic apparel, are our biggest inspiration. We adjust the fit of our favorite items (that fit extremely well and have lasted for many years) but use technical, high-performance fabric to make them GRACEDBYGRIT. We make clothing that works for all athletic endeavors.


We stand out from our competitors. We prioritize safety. We make our clothes in Southern California. Our clothing is designed by women, for women. 

We directly oversee every step of the production process to ensure our clothes are great for women of all ages, sizes and body types. Our community is strong: we have doctors, nurses, violinists, lawyers, yoga instructors and teachers, many of whom are moms, wearing our clothing all around the world. 

We rely on community-based marketing showcasing authentic, strong women. Our models are our employees, influencers and customers. Women engaging with our social media pages can relate to our posts because they know our models are women just like them. Our inspirational blog posts feature the most influential women. This blog serves as a touchpoint for our community and a source of motivation and inspiration for our customers.

Our fabrics are superior; they are woven from technically advanced materials and designed with innovative features. We receive high praise from our customers, who report solely shopping GRACEDBYGRIT for their athletic apparel needs once they see and feel the difference. Our fabrics are technical, functional, versatile and durable; they hold up during any athletic endeavor and are guaranteed to last for many years, and through many washes. 

We are an engaging, supportive and inclusive brand; our community drives our business. We host Fit Shops and pop-up shops around the country to bring GRACEDBYGRIT to women everywhere. We also frequently host events at our flagship store in Solana Beach, CA. These events include workouts, health seminars and networking nights. They attract new, loyal customers and and provide a sense of community for our existing customers. 

Women love to be part of the GRACEDBYGRIT story.


We have a loyal, engaged community of women and influencers. Customers tag us in photos on social media on a daily basis, wearing GRACEDBYGRIT as they travel the world. 


We love to give back to our community and local economy. Manufacturing in the USA allows us to create new styles quickly that are of the highest quality. It also allows us, and our customers, to reduce our carbon footprint.


We design for all types of women and body types. We understand women’s bodies and know what we need to look and perform our best. We have a wide range of fit models who perform different sports and have different athletic builds.


We know you care about how your clothing is made, and so do we. In 2016, we launched our first sustainable products: the Reel ‘Em In Capri (made from recycled fishing nets) and the Chelsea Legging (made from recycled water bottles) and are working to source even more sustainable fabric.


  • Every purchase comes with a detachable, high-pitched, discrete safety whistle. This whistle can be attached on all items of GRACEDBYGRIT apparel

  • Each item of GRACEDBYGRIT has built-in UPF 50+ so you’re always protected in the sun

  • All bottoms, including shorts, skirts, capris and leggings, have pockets in both the front and back to accommodate a smart phone, whistle and keys 

  • Our new pockets fit an iPhone 7 Plus. You’ll always have your phone and whistle on you while exercising 

"You feel super badass and all slimmed up in GRACEDBYGRIT." - Customer


We have an extremely engaged community. We have over 400 brand influencers wearing our clothes all around the world. They are a big part of our business: they inspire our designs, how we serve the community and where we travel for Fit Shops and pop-up stores. We have over 40,000 loyal customers. We stay engaged with our customers through social media, Fit Shops and local events. We love hearing from our customers and have weekly production meetings to discuss feedback and suggestions we receive. With our store next door to our office, we meet new customers daily.

Jazmine Amelia, Age 32

"Shopping for plus size athletic wear for my size 16 frame usually makes me feel defeated and deflated, but at GRACEDBYGRIT, shopping makes me feel like enough and simply empowered! I am stoked to support a local women’s apparel brand that flatters my every curve, uses quality material, and motivates me to keep active. When I feel good, I do good!"

Maggie Adams, Age 55

"I started my mobile stand-up paddle board business in Carlsbad, CA 4 years ago. Around the same time I joined GRACEDBYGRIT’s Influencer Program. I’m constantly on the water coaching, standup racing, or standup surfing. GRACEDBYGRIT apparel provides me with UV protection and comfort on and off the water. I’m a fair skin red head, so their sun protection is very important to me. I love promoting a quality product for my customers."

Margie Berliant, Age 65

"I wear GRACEDBYGRIT every day running my grandchildren around, I wear it to play paddle tennis, I wear it in the summer in place of a bathing suit. I wear it everywhere! I like how well it washes, how flattering it is, and how I’ve had the same leggings since 2013 and they still look like new. I love how I feel in GRACEDBYGRIT because the fit is great and I do not feel dowdy."

Beth Steele, Age 39

“I am a mom of two and a breast cancer survivor. When I heard the story of GRACEDBYGRIT, I too felt that I have been GRACEDBYGRIT and am stronger having battled that cancer demon. Women need to continue to work together in sisterhood for causes integral to our survival! I am proud to wear apparel from a company that supports important women's causes. For two years in a row, GRACEDBYGRIT helped support my cause and donated thousands of dollars to Susan G Komen to help find the cure for breast cancer!”

Diana Boeh, Age 54

"I love my GRACEDBYGRIT clothes because of the variety of bright colors and versatility. I wear them hiking, skiing, in the ocean and to work out. I have been supporting the company since Day One, as I have known Co-Founder Kimberly Caccavo since high school. It has been both special and fun for me to watch GRACEDBYGRIT grow over time and expand their amazing line."

Heather Kent, Age 35

"My favorite part of GRACEDBYGRIT is that not only is it high quality clothing that I can wear to both workout and in social settings but the women behind the brand make this more of a family than just another clothing company."

Yumi Cho, Age 34

"I simply love everything about GRACEDBYGRIT - the message behind its name, the strong team of women, the quality of the clothing... and the list goes on forever. GRACEDBYGRIT has been a surprisingly wonderful addition to my rehearsal wardrobe at work. Playing the violin in a professional orchestra requires a lot of time spend sitting down, so the compression aspect works like magic for those long haul rehearsals! You'll never see me in the middle of any outdoor activity without one article of GRACEDBYGRIT on my body."

Sue Beckett, Age 44

“I love everything about GRACEDBYGRIT - the clothes, the community, the social conscience. The clothes are super comfortable, wear well (no pilling like other activewear) and always look great. The GRACEDBYGRIT team exemplifies women empowering women. They are the real deal. And, the company’s social conscience reflects this - leggings made from recycled water bottles and fishing nets, charitable actions and support for many charitable causes including Chelsea’s Light Foundation. Plus, as a Canadian, I am so excited that GRACEDBYGRIT is expanding to Canada!”

Courtney Brickner, Age 39

“I am a personal trainer and my job is to help women feel healthy, strong and better about themselves. It's important that my life represents what I try to teach. When I wear GRACEDBYGRIT, I feel confident because the clothes fit perfectly and they are always comfortable; which is a requirement in my profession. I'm happy to be affiliated with a company that makes EVERY woman look and feel good no matter what "gritty" situation they have been through.”

Emily Goethel, Age 27

“I love supporting GRACEDBYGRIT because they support women like me! GRACEDBYGRIT is active in our business community, they support our local artists and athletes and they love women of all shapes and sizes. As a dancer, the GRACEDBYGRIT apparel is PERFECT for high kicks and lots of sweat!”

Julia Fukuhara, Age 34

"GRACEDBYGRIT is one of my favorite companies. It also happens to be an incredible clothing line. Their clothing is truly suited for every woman. From lifestyle looks to high performance competitive sports wear, you cannot go wrong with any article of clothing. The fabrics are bold colors and refined so they hold shape and lasts. They have real sizes for real women. GRACEDBYGRIT empowers women to look, feel, and do their best with whatever drives their passion in life."

Lynn Tardif, Age 47

"I am so completely grateful to GRACEDBYGRIT for choosing real women to represent their brand. I love every single piece I own from GRACEDBYGRIT. They somehow have blended beautiful classic pieces with high functionality and amazing fit. The company stands by its values and supports many causes. They are the real deal."


Women are more active than ever. They are going to the gym, practicing yoga, running marathons, completing triathlons, stand-up paddling and more in record numbers. Women 30-60 years old have enormous spending power (and power in general) and deeply care about health and fitness. They are willing to spend money on what makes them feel confident. In the recent years, there has been a societal shift toward less formal fashion styles, according to Morgan Stanley. Healthy living and active lifestyles are impacting not only our exercise habits, but how we dress. The athletic apparel industry is booming because activewear makes life easier. You can wear stylish and elegant GRACEDBYGRIT pieces all day long from a business meeting to the gym to a beachside dinner. 

According to a report from Lightspeed, 80% of women have purchased activewear in the last year. It’s not a trend or a niche and there are no signs of this industry slowing down. 

73% of women say running horror stories have inspired them to run with a phone - Runner's World

Due to concerns about safety or unwanted attention, the same study reported 60% of women say they limit their runs to daylight hours and 52% say they are forced to change running routes. 43% of women have experienced harassment while on a run, compared with just 4% of men. Many women feel unsafe while they are exercising. We want women to never have to sacrifice doing what they love. That’s why safety is at the forefront of our business.


GRACEDBYGRIT is a women owned and run San Diego-based company that has created an inclusive community of women who empower one another. Women design, sew and proudly wear GRACEDBYGRIT. At the core of our strong community are our employees, who are passionate, intelligent and driven; the community extends to our athletic influencers, who are doctors, lawyers, mothers, violinists, fitness instructors, teachers and businesswomen. The focus on safety, authenticity and women in the prime of their life resonates with our customer. We showcase these authentic, strong women throughout all of our marketing. Our models are our employees, influencers and customers. 

The GRACEDBYGRIT customer is 30-60 years old. She is educated, sophisticated, active, fun, competitive and fearless. She is confident and tough. She is a mother; she is a professional; she is an athlete. She often balances a busy family life with a demanding work schedule but still makes time for herself and her passions. She travels. She goes on family vacations. She needs pieces in her wardrobe that will work with her and for her wherever she is.

We manufacture in Southern California. We work diligently to ensure quality products.

We use our team, friends and influencers as fit models so our designs fit all body types. 

We want our customers to feel strong, confident and safe in our clothes.


Our employees are talented and passionate. They are dedicated moms, professionals, executives and recent college graduates. 

Our team is committed to making GRACEDBYGRIT a profitable company and the go-to athletic apparel brand for women aged 30-60 years old.


The seed for GRACEDBYGRIT was planted when Kimberly and Kate met seven years ago training for a triathlon in honor of Chelsea King, a 17-year-old girl who was brutally murdered while running a trail by herself. She had no way to attract attention, no whistle or phone, no way to inform others of her plight. Chelsea’s tragedy inspired us to design clothing that makes women feel safe. We include a safety whistle with each and every product and incorporate pockets into our waistbands to accommodate a smartphone. No woman or girl should feel scared while exercising. 

We support the incredible work of Chelsea’s Light Foundation, which was founded by Chelsea’s parents to create the strongest laws in the country to protect children against known violent predators. We have created a Chelsea Collection in honor of Chelsea, including the Chelsea Legging, the Chelsea Capri and the Chelsea Headband. We donate a percentage of proceeds from the collection to Chelsea's Light Foundation. We are inspired by Chelsea and the grit and grace of her family every day; her light will forever be a part of our story.

XO, Kate and Kimberly

In the Press

The Best Mother's Day Gifts For Active Women

"This is a feel-good workout capri in more ways than one. First, they feel good, as they’re lightweight but compressive, high-waisted, soft and fast drying. Then there’s the sustainable aspect - the capris are made from recycled fishing nets."

2016 Gear Guide: The best in women’s fitness

"In a world of ever-increasing legging varieties, it can be difficult to determine which pair truly stands out. GRACEDBYGRIT is becoming well-known for its focus on design, style and comfort. If we had to choose one legging for the rest of our days, the GRACEDBYGRIT fleece-lined option would top the list."

10 New Fitness Fashion Brands to Sweat in This Spring

"GRACEDBYGRIT launched out of San Diego last year with athletic-minded clothing for everything from indoor cycling and CrossFit to stand-up paddleboarding. Bonus: Every clothing item comes with a whistle so women feel safe when working out."

This Workout Is Only 8 Minutes But It's Intense: Total-Body Tabata

Anna Renderer from POPSUGAR Fitness wearing a full GRACEDBYGRIT outfit during a high-intensity Tabata workout.

Using This Simple Kitchen Tool Helped Me Drop 108 Pounds

Featuring the GRACEDBYGRIT Chelsea Legging, Kate Tank and Gritty Titty Bra.

10 Athleisure Pieces for Everyday Wear

Featuring the GRACEDBYGRIT Every Wear Top. "The name says it all with this top. You can wear it everywhere from yoga to a night on the town. These would look great with printed leggings or plain black denim!"

Entrepreneur Series: Growing Up and Doing Business With... Kimberly Caccavo and Kate Nowlan of GRACEDBYGRIT

"In the legging-filled coast of California, it’s actually tough to find a pair that fits well. Enter GRACEDBYGRIT. Makers of what I call “the spanks of tights”, their Everyday Leggings lift and shape the body, and are versatile enough to squeeze in a round of sun salutations before running off to do the errands."

The Beginners’ Guide to Stand-Up Paddleboarding

Wearing GRACEDBYGRIT featured as an expert tip for mastering paddleboarding. "Versatile activewear makes it easier to go from the water to a beach run to a seaside margarita fast. Mott 50, GRACEDBYGRIT, and Beach House Sport are three new brands leading the charge in cute, functional watersport apparel."

5 Fashion-Girl Outfit Ruts & How To Break Out Of Them

Featuring the GRACEDBYGRIT Sun Protective Turtleneck.

Special Issue: Your Guide to Essential Poses

GRACEDBYGRIT Land & Sea Knicker featured in the print edition of W Magazine.

8 Fitness Gear Essentials for In-Between Weather

"We love the GRACEDBYGRIT Land and Sea Knicker, $64. Why? First, the super quick-dry compression fabric is perfect for rainy runs, sweaty boot camps, SUP workouts and even a quick swim—pretty much anything you'll want to do outside. Plus, they'll fit your entire iPhone5 into their back pocket (and no, it won't jiggle around when you're on the go). And they even have a "just in case" safety whistle."

GRACEDBYGRIT featured in the print edition of Women's Health.

Seven Workout Essentials For Every Kind Of Budget

GRACEDBYGRIT featured in Lucky Magazine.

The hottest L.A. trend in fashion? Fitness clothing

"The majority of the Italian-made fabrics have built-in UPF 50+ sun protection; a Land & Sea collection geared to water sports is crafted of quick-dry, high-compression fabric, while a Skinny Microfleece fabric has a cozy fleece-like lining without bulk for snow and outdoor sports. Named for tough or "gritty" life-defining moments that turn out to build grace, the company's mission is to help women feel stronger and more confident."

GRACEDBYGRIT featured on Headline News.

GRACEDBYGRIT featured in the print edition of W Magazine.

Mother's Day gift guide: Best golf gifts for mom

Featuring the GRACEDBYGRIT Sleeveless Polo and Sport Skirt. "GRACEDBYGRIT's mission for its athletic apparel is to empower and keep women safe (it's also a woman-owned company). For their golf and tennis options, they've incorporated sweat-wicking UPF 50+ fabric, a loop to secure a safety whistle, and reflective logos."

Offering Summary

 Maximum 6,687,500 shares of common stock ($1,070,000)

Minimum 62,500 shares of common stock ($10,000)


Corporate Address
153 North Highway 101, Suite 102, Solana Beach, California 92075

Description of Business

GRACEDBYGRIT is a direct to consumer premium athletic apparel brand. The technical, luxurious clothing is designed for the 30-60 year old woman who is looking for better fit, fabric and design. All clothing is UPF 50+, made in the USA and every purchase comes with a safety whistle. Most of all, the design is elegant and makes women look and feel fantastic. GRACEDBYGRIT was founded by a 35 year old single mom and a 53 year old scientist to empower women by making them feel protected and safe while they are doing what they love.


Type of Security Offered
Nonvoting Class B Common Stock
Purchase Price of Security Offered

Minimum Investment Amount (per investor) 
$320 (2000 shares)


The first 50 investors will receive a free GRACEDBYGRIT top of their choice.

If you invest $320 — you will receive 2000 shares + 20% off all future purchases + 10% of your total investment credit to spend online or in-store ($32 credit)

If you invest $500 — you will receive 3125 shares + 30% off all future purchases + 10% of your total investment credit to spend online or in-store ($50 credit)

If you invest $1000 — you will receive 6250 shares + 40% off all future purchases + 10% of your total investment credit to spend online or in-store ($100 credit)

If you invest $10,000 — you will receive 62,500 shares + 50% off all future purchases + 10% of your total investment credit to spend online or in-store ($1000 credit).

We have already raised $1.744 million and issued series B preferred stock shares on a $5 million valuation.

Irregular Use of Proceeds

The Company does not anticipate any irregular use of proceeds at this time.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$539,769.00 USD
$798,432.00 USD
Cash And Cash Equivalents
$38,762.00 USD
$135,302.00 USD
Accounts Receivable
$7,668.00 USD
$2,640.00 USD
Short Term Debt
$859,087.00 USD
$985,822.00 USD
Long Term Debt
$0.00 USD
$850,000.00 USD
Revenues And Sales
$741,813.00 USD
$582,573.00 USD
Costs Of Goods Sold
$350,707.00 USD
$302,501.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,049,372.00 USD
-$873,562.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Why a Father Invested in GRACEDBYGRIT.

almost 5 years ago

Watch this and see why a dad chose to invest in GRACEDBYGRIT:

A Father Invests in GRACEDBYGRIT!

Grace, Grit and Giving

almost 5 years ago

We are excited to announce that we are featured in both Competitor Running Magazine and Family Circle Magazine this month. For the month of October, we are donating 20% of all pink purchases to Keep A Breast Foundation. The safety features on all GRACEDBYGRIT products were inspired by the tragedy of Chelsea King. In her honor, we created the Chelsea Legging and Capri to help the Chelsea's Light Foundation keep our children safe. Please see more below.

Yes, You Heard Right!

almost 5 years ago

Good news! Our campaign has been extended until October 31st. You and your friends now have even more time to become owners of GRACEDBYGRIT. There are now 21 days left. We are excited for this new wave to grow our team. Thank you in advance. 

Amending our Securities Offering

almost 5 years ago

Hello! Recently, a change was made to the GRACEDBYGRIT offering. Here's an excerpt describing the specifics of that change:

Graced By Grit is extending the end date of their campaign to October 31, 2017.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

ONE DAY LEFT to Invest!

almost 5 years ago

One day left! We hope you will invest today and help us bring GRACEDBYGRIT to the next level.

TWO Days Left!

almost 5 years ago

Are you still wondering if you should invest? We will answer your questions below! We want you to become GRACEDBYGRIT.

THREE Days Left to Invest in GRACEDBYGRIT!

almost 5 years ago

Did you know we have a sustainable collection? This collection includes the Reel 'Em In Capri, the Reel 'Em In Legging, the Chelsea Capri and the Chelsea Legging. With your investor lifetime discount, you can shop these items at wonderful prices and help us give back to the environment and minimize our carbon footprint at the same time. 

FOUR Days Left!

almost 5 years ago

We're slowly approaching the end of our StartEngine campaign but there are still FOUR days left! We know this may be just the amount of time we need to reach our goal... with your support. This weekend we are hosting our brand influencers in and around Solana Beach to grow and inspire our community. Our influencers have flown in from all around the US to meet one another, build stronger relationships and learn more about GRACEDBYGRIT. Today, we spent our day touring our San Diego factories, doing a team workout and spending time at our flagship store for mingling and shopping. Please enjoy a few pictures below and watch our video giving you another great reason to invest in GRACEDBYGRIT today. We can't wait to have you join our growing community.

Have you invested yet?

almost 5 years ago

Here's another great reason to invest: We design all of our clothes for safety to give women that added sense of protection while they're out doing what they love. All of our products come with a safety whistle and all bottoms have front and back pockets to hold a smartphone.

Time Is Running Out!

almost 5 years ago

Have you invested yet? Have you told your friends and family about this opportunity to invest in a made in Southern California brand?

Click here to learn more:

SEVEN Days Left to Invest!

almost 5 years ago

There are just a few days left to become an owner of GRACEDBYGRIT! We're giving you another great reason to invest while you still can. All of our products are made in the USA and we plan to continue manufacturing in the USA. In 1993, more than half of the garments sold in America were made in America. Now, that number is less than 3%. We are part of that small percentage and we need your support. 

Just EIGHT Days Left to Invest!

almost 5 years ago

With your investment, you will not only be supporting a company by women, for women and joining an inclusive community; you will also receive a significant lifetime discount in addition to your shares. Invest $320 to receive 20% off, $500 to receive 30% off, $1000 to receive 40% off and $10,000 to receive 50% off all future purchases.


NINE Days Left to Invest!

almost 5 years ago

Another great reason to invest? GRACEDBYGRIT is a company founded and run by women. Help support a women-owned and operated company by investing today!

The Countdown Begins - Just TEN Days Left to Invest in GRACEDBYGRIT!

almost 5 years ago

There's still time! Over the next ten days, we are counting down our top ten reasons for why YOU should invest in GRACEDBYGRIT today. Our first reason: the inclusive community of women we have created that only continues to grow. We would love for you to join that empowering community. 

Less Than Three Weeks Left To Invest!

almost 5 years ago

We’re dedicated to growing GRACEDBYGRIT to bring our loyal customers new product, create more jobs in San Diego and empower and keep more women around the country safe. Help us get to the next level by spreading the word that there’s still a limited time to invest in GRACEDBYGRIT.

Our Fifth Disbursement Is Expected To Take Place Next Week

almost 5 years ago

Have you told your friends and family about GRACEDBYGRIT? We need your help to raise $1 million! With this round of funding, we will be able to upgrade our e-commerce platform and grow our presence online so every woman can be GRACEDBYGRIT. That means more of what you already love from GRACEDBYGRIT. If you are ever in Solana Beach, CA please stop by to see us. We would love to meet you. 

We will have a fifth closing in five business days. If your funds have already cleared, and you have not cancelled your investment 48 hours before the close, your investment will be final. If you are part of this fifth closing, you will receive a welcome email from Alex Vidaeff once StartEngine disburses funds to GRACEDBYGRIT.

If your funds have not yet cleared, you will be part of the next closing. Thank you for your continued support and have a great weekend.


almost 5 years ago

The word is spreading about GRACEDBYGRIT! We have been fortunate to have many top publications feature our story and our clothing over the past few years. The momentum is continuing this month. Earlier this month, our safety features were highlighted in Popsugar Fitness. Read more here:

Most recently, two local San Diego publications picked up our business story, including San Diego Business Journal and Locale Magazine. See more below.

How We Came Up With The Name GRACEDBYGRIT

almost 5 years ago

When it came to naming our company, we wanted a name that would resonate with all women. Our grittiest moments give us our grace; every woman has been GRACEDBYGRIT.

Women Making a Difference in Business

almost 5 years ago

I hope you are enjoying the holiday weekend. Thank you so much for joining our team and helping us build the best women's apparel company out there. In addition to creating clothes that look great and keep women safe, we are have created an incredible community of engaged, strong and successful women. 

As we think about Labor Day and the news that continues to surface about venture capitalist's attitude towards women and issues at companies like Google, UBER, and Facebook, we have decided to celebrate the strength, passion and intelligence that we see in our team. Click on the links below to read the first two articles:

My story, as a female entrepreneur:

Head of Sales Sherrie Bainer’s story: 

We hope you all have a wonderful Labor Day Weekend  with friends and family.  Spend some time by the pool or at the beach talking about GRACEDBYGRIT, and the opportunity to get in  on the ground floor of this female-led company. Visit our Startengine page for more information about becoming a GRACEDBYGRIT investor. 

Our Fourth Disbursement Is Expected To Take Place Next Week

almost 5 years ago

Miss the news yesterday? We were approved for our next raise! Our next goal is to raise $1 million. With your continued support, we know we can do it. Please tell EVERYONE you know about GRACEDBYGRIT. You can make a difference and help us prove that women can successfully found, run and fund impactful companies. This round of funding will allow us to upgrade our e-commerce platform and grow our presence online. It’s time for every woman to be GRACEDBYGRIT

We will have a fourth closing in five business days. If your funds have already cleared, and you have not cancelled your investment 48 hours before the close, your investment will be final. If you are part of this fourth closing, you will receive a welcome email from Alex Vidaeff next week once StartEngine disburses funds to GRACEDBYGRIT.

If your funds have not yet cleared, you will be part of the next closing. Thank you; we sincerely appreciate your support.

It’s Time to Hit One Million!

almost 5 years ago

Thanks to you, we reached our first fundraising goal of $107K. Today, we were approved to increase our raise to $1 million. Call your friends, call your family members and tell all your business associates to invest in a women-owned and operated company that makes the best athletic apparel out there.

Our Third Disbursement Is Expected To Take Place Next Week

about 5 years ago

Thanks to all of YOU, we have accomplished our first goal of $107,000. We have put your investments to good use already, investing in new fabrics for current and upcoming productions. Our loyal customers are raving about our new summer styles, including the Energy Short and the white Performance Jogger. Please stay engaged with our social media accounts and newsletter to learn more. Anyone can still invest in GRACEDBYGRIT

Every investor that was part of the second disbursement has received an email from Alex Vidaeff with their perks. We hope you are enjoying them! 

We will have a third closing in five business days. If your funds have already cleared, and you have not cancelled your investment 48 hours before the close, your investment will be final. If you are part of this third closing, you will receive a welcome email from Alex next week once StartEngine disburses funds to GRACEDBYGRIT.

If your funds have not yet cleared, you will be part of the next closing. Thank you; we sincerely appreciate your support. 

Thank You For Helping Us Raise $107K!

about 5 years ago

We are THRILLED to have reached our first goal of $107K. Thank you for believing in GRACEDBYGRIT. If you haven’t invested yet, don’t worry; you still can! Do it now and help us make women look and feel better while they work out. Plus, we have more exciting news that we will be able to share later this week… stay tuned!

Our Second Disbursement Is Expected To Take Place Early Next Week

about 5 years ago

Wow! We are quickly approaching our goal of $107,000. We are excited about the momentum of our campaign. Thank you to all of you who believe in our mission, believe in women and believe in GRACEDBYGRIT enough to become owners of our company. We have exceeded our minimum funding goal. Yippee! We are continuing to accept investments through 8/22/17. 

We will have a second closing in five business days. If your funds have already cleared, and you have not cancelled your investment 48 hours before the close, your investment will be final. If you are part of this second closing, you will receive your perks via email from Alex Vidaeff early next week once StartEngine disburses funds to GRACEDBYGRIT.

If your funds have not yet cleared, you will be part of the next closing. Thank you; we sincerely appreciate your support for GRACEDBYGRIT!

Summer Sale Ends Tonight!

about 5 years ago

The holiday may be over but we’re still celebrating here at GRACEDBYGRIT. Our summer sale ends tonight at 11:59 PM PST. We would love for you to try our apparel, if you haven’t already. Visit our website here:

Plus, new styles and colors coming this month! If you are available today at 3 PM PST/6 PM EST, please visit our Facebook page for a special Facebook Live event. 

Thank you for your support and we hope to have you as an investor soon!

First 50 Investors - Check Your Inbox!

about 5 years ago

StartEngine followers, the first disbursement has finalized. Yesterday, we received contact information for the first set of investors. If you were one of the first 50, please check your inbox! You should have received an email from Alex Vidaeff with your perks and a special message from Kate and me. If you were not one of the first 50, but invested prior to June 15th, you will be hearing from us very soon. Thank you for your support.

Haven't invested yet? We want YOU to help us take GRACEDBYGRIT to the next level. Please let us know if we can provide you with any additional information. 

Wondering When to Expect Your Perks?

about 5 years ago

For those of you who have already invested - good news! Funds have been disbursed and StartEngine is in the process of clearing all investments. We expect to be able to contact each of you by the end of the week. Please be on the lookout for an email from us with your perks. 

Today we took our team to hike the trail where Chelsea King was killed. In honor of Chelsea, we are officially launching our newest product - the Chelsea Capri. We are donating $10 from each capri purchase to Chelsea’s Light Foundation. Keeping women, and girls, safe is the foundation of our company. We are honored to continue our work with this powerful organization. 

You can learn more and shop the capri here:

Exciting Times for GRACEDBYGRIT!

about 5 years ago

Last week, we brought GRACEDBYGRIT to New York. Tomorrow, we are launching yet another new product requested by our customers. Please join our community by signing up for our newsletter, if you haven’t already, to get a sense of how we market, hear our inspirational stories and see what items we are launching this summer. You can sign up here:

Please ask your friends and family members to follow our campaign and become owners of GRACEDBYGRIT. Let us know if you have any questions below!

GRACEDBYGRIT is Conducting a Close on Their Offering

about 5 years ago

GRACEDBYGRIT has exceeded their minimum funding goal and are continuing to accept investments through 8/22/2017.

Per their offering terms, and because their equity crowdfunding campaign has now exceeded the minimum funding goal by over 542%, they have decided to conduct a closing on 6/22/2017. If your funds have cleared you will have up until 48 hours prior to this closing to cancel your investment. If your funds have not yet cleared by this date, then you will be part of the next closing if and when your funds do clear.

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