Happy National Coffee day!
Today is an exciting day for GOffee. We are officially (re)-launching our coffee delivery service, but more importantly, we are going after a wider and bigger market. Let me explain.
When GOffee began, we focused on the in-office experience by providing office managers with an improved solution to their current coffee machines. Our service allowed every employee to get their favorite cup of coffee delivered each morning. In exchange, office managers would pay us a monthly subscription based on the number of employees. On average, we were selling each cup for $1.50 and delivering a minimum of 30 drinks.
As COVID hit, all offices in the city closed down and offices, as we knew them, are now a thing of the past. This was confirmed by most of our existing contacts who kept delaying their return, even partially, at their respective workplaces until next year. As of today, only a few companies allow employees to work from the office in small groups or with a split day schedule. These changing times did not fit our business model anymore.
However, our product (coffee delivery) made even more sense as coffee shops closed or had a hard time adjusting to new regulations.
For these reasons, we decided to rework our platform and focus on our core mission: deliver delicious coffee to a group of individuals. Coffee is a social experience, either in the way you get it (trips to the coffee shop) or in the way you drink it (coffee breaks).
We are now excited to welcome a brand new GOffee experience: GOffee Share. A platform that allows you to order your favorite drinks ahead of time and share the order with your co-workers and friends, so they can join your delivery too.
Key Features include :
Pay for your friends’ drinks. When creating your order, you can decide to have all the drinks charged to your card. So, when your teammates will receive the link to the order, they will each choose their drink and won’t be charged for it.
Receive a GOffee delivery across (nearly) all of Manhattan. We increased our delivery radius from Midtown all the way to the Financial District with an upcoming expansion into Brooklyn.
Contactless Delivery. Every order will be delivered in GObox that our barista will leave in front of the office door or with security. When people are done with their coffee, they can put the cups back in the box, scan the QR code on the side of it, and we will come to pick up the empty cups.
Each order will need to have at least three drinks to be delivered. Our drinks are between $3-$5 depending on your selection, which is still 10-15% cheaper than a coffee shop price.
We can still service large orders for a full office, but we now offer the flexibility to choose specific days or times to accommodate attendance and various group sizes.
You can test the web platform here. Please share it with any friends or family you have in NYC, as we want as many early adopters as possible.
In addition to this new launch, we have secured an agreement with a residential luxury group that owns four properties in the city, all offering the GOffee service to their tenants. Each morning, we will deliver at a set time in the building lobby, and tenants will be able to order ahead.
We are currently working on the press release and I will share it with you as soon as it is out.
Although the past few months have been hard for everyone, we are fighting back and putting all our energy and determination into your investment. We can be one of the success stories during these unprecedented times, and I hope you are as excited as we are!
As always if you have any questions or comments feel free to reach out!
All the best,
Vincent and the GOffee team.