GOffee

Make Mornings Easy

GOffee

Make Mornings Easy

New York, NY
Food & Beverage
GOffee prepares and delivers delicious coffee directly to customers' homes or offices. Our service is contactless and eco-friendly making it the new must-have of 2021!

$66,064

raised
$1,067,743
previously crowdfunded
107
Investors
$19.5M
Valuation
$1.41
Price per Share
$297.51
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
18
Days Left

$66,064

raised
$1,067,743
previously crowdfunded
107
Investors
$19.5M
Valuation
$1.41
Price per Share
$297.51
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
18
Days Left

Rewards

Get rewarded for investing more into GOffee:

$297+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
First Tier
If you invest $500, you will receive a free GOffee cup
$1,000+
Investment
Second Tier
If you invest $1000, you will receive a free GOffee cup and 5% discount for life on all our GOffee ecommerce products (beans, cups, gear)
$10,000+
Investment
Third Tier
If you invest $10,000, you will receive an engraved cup, 10% for life on all our GOffee ecommerce products (beans, cups, gear) and be listed on our website as early investor
$25,000+
Investment
Fourth Tier
If you invest $25,000, you will receive an engraved cup, 10% for life on all our GOffee ecommerce products (beans, cups, gear) be listed on our website as early investor and will join our board of advisers, meeting quarterly via video call.

Reasons to Invest

TAM: GOffee’s total addressable market, which includes the entire US coffee shop market, is $47.5 billion and growing 5% year over year.
Strategic Partnerships: GOffee has formed strategic partnerships with landlords (achieving a 19% penetration rate among building residents), which will allow the company to scale faster into new markets.
Growth: GOffee has been growing YoY since 2018. Even in 2020, it was able to grow revenue while adapting to the COVID situation and pivoting his business model from B2B to B2C

Overview


Your favorite cup, delivered

 Goffee combines the tastes you love with the convenience you need to make your mornings easy. Skip the line and head out the door or into the office with your favorite drink in hand. GOffee allows you to customize your drink (cappuccino, latte, cold brew, tea, matcha) and delivers it contactless directly to your home or office in an eco-friendly cup. You can order GOffee every morning or try it for one-time meetings and events-- there's no hidden costs or delivery fees.

The Problem


Many consumers don’t have time to wait in line for coffee in the morning

The coffee shop industry got wrecked by COVID, but even beforehand, it was struggling to keep up with the demands of the modern consumer. People still had to wait in line at the coffee shop every morning to get their coffee, and even the shops with mobile apps and order ahead solutions required extra effort on the consumers' part. (Source, Source, Source.)

The Solution


Your favorite coffee delivered safely and directly to you

GOffee is embracing the digital revolution by offering a Cloud coffee shop for customers, delivering any coffee they desire directly and safely to their home or office. Our mobile app and online experience allows our members to choose and customize their favorite coffee and have it arrive freshly brewed every morning. We partnered with landlords to offer coffee deliveries as a building amenity, allowing tenants to grab their coffee in the lobby or lounge area and drop off their empty cup when done.


Those who value taste typically sacrifice convenience for their favorite drink. GOffee offers both; spare the wait and have delicious coffee brought directly to you.

thumbnail for video 

The Market


GOffee’s TAM is worth over $47 billion, as the US coffee shop market continues to grow year over year

Our total addressable market, which includes the entire US coffee shop market, is $47.5 billion and growing 5% year over year before COVID. This is based on an internal analysis of Statista information on the residential housing market, coffee consumption, and the online food and drink delivery market in the U.S.

Our serviceable available market includes the top 20 most populated cities in America, while our serviceable obtainable market includes Class A office buildings and luxury residential buildings with 700+ tenants. (There are 2,000 luxury residential buildings in NYC, and 16,000 across the top 20 cities in the US) (Source).

Our Traction


Year over year growth since 2019, and strategic partnerships

In 2020, GOffee was able to hit double-digit year over year growth, despite COVID setbacks. GOffee was also able to pivot from office coffee delivery to residential coffee delivery, securing our first residential landlord partnership (Source). Please refer to our financials in our Offering Memorandum for more information.

We generated a 19% penetration rate in our residential building (number of tenants ordering at least one coffee per month), and designed and developed our own cups and mobile apps.

We partnered with 15 different coffee brands like  Bluestone Lane, Segafredo, Think Coffee, and Bare Coffee... hired expert baristas, coffee roasters to make sure we can match any taste that our members might want. We also operate 3 cloud coffee shops in manhattan.

What We Do


Safe and efficient coffee delivery + pick up at your residence or office

GOffee operates a network of ghost coffee shops, allowing us to deliver coffee to our members where they live or work. Each coffee is delivered to the lounge or lobby of the building so tenants can retrieve it without any contact from our delivery team. Once customers are done with their drinks, they simply return their used cups to the lounge where our team picks them up to be cleaned. The cups undergo a unique cleaning process and each lid is only used once.

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The Business Model


Three different revenue streams, Amazing Unit Economics!

GOffee has 3 main sources of revenues:

GOffee is committed to developing an office subscription business but due to COVID, will only focus it once more companies are back in offices

     1. Coffee sales: Residential users purchase coffees at an average order value of $4.5 before tip; cost of goods equals $0.45.

     2. Company subscriptions: Companies buy coffee for their employees, at an average order value of $1999; cost of goods equals $499. (unavailable)

     3. Added Products: GOffee allows users to buy coffee bean bags for their own consumption to be delivered with a coffee order, at an average order

          value of $12; cost of goods equals $6.

How We Are Different


Purely digital, achieving success through partnerships with landlords, management companies and offices

We believe GOffee is the first pure digital player in the coffee shop industry. Rather than operating in-person stores, our users order from our app and get their coffee delivered at their home or office. Our process is COVID-safe, because it is completely contactless!

Our strategy of partnering with offices, landlords and management companies is another one of our key differentiators and components of our success, ensuring that each delivery will have a large pool of potential customers. Also, partnering with landlords will allow GOffee to scale faster into new markets, as many of the companies own properties suitable for GOffee in other US cities.

The Vision


A global presence and a highly efficient, integrated delivery system

Coffee consumption only continues to rise worldwide, but the experience of the coffee shop is no longer an adequate solution to such high demand. We plan to expand our presence to cities all around the world, with what we believe to be the best and most efficient way to get your morning coffee! Our delivery infrastructure will allow us to deliver other products aside from just freshly prepared coffee, making us the most integrated delivery ecosystem on the market.

OUR LEADERSHIP


Simply put, we care deeply about what we do and everyone involved

GOffee is a woman-led company with a team that brings unique experience in every aspect of the business. Care for our customers, our planet and one another is at the center of everything we do. We empower each of our employees to embrace change and push new boundaries, while continuing to constantly improve safety protocols for our customers. Every member of our team is trained and certified as a barista and delivery expert, and we pay for their weekly COVID tests and protective gear. When it comes to our coffee partners, we have made it our priority to become a major source of extra revenue for them, keeping their brands growing and in front of as many customers as possible.

Why Invest


As demand grows, GOffee is well positioned to capture significant market share, with partnerships that give us an added advantage

The coffee market has been in constant growth for the past 10 years, with the US total addressable market reaching $47.5 billion. As this rise continues, so does the ever present need for more efficient ways to access good coffee. 

At GOffee, we have deep relationships with offices and landlords, giving us direct and free access to new users and faster market expansions. Our recurring deliveries, logistics and scale of operations make GOffee a great acquisition for corporations focused on delivering products such as ecommerce, household items, and food. We believe we are truly the first pure digital player in the coffee shop industry, with so much potential ahead of us, and we can’t wait to have you alongside us for the ride!

In the Press

New York Post
January 1, 2017

Do you stand in line for five or 10 minutes every morning to get coffee, pay $4 or $5 for it, and toss your cup into the garbage when you’re done? If so, Vincent Meyer believes your routine is ripe for disruption.

Connect commercial real estate
January 1, 2017

“This is a great amenity to the building, especially as more people are working from home at this time,” said Joshua Young, VP of market-rate leasing at Clinton Management

Yahoo finance
January 1, 2017

GOffee, the eco-friendly, B2B coffee, and tea delivery service, announced today that the company has closed its crowdfunding round with a total raise of $1.07MM

BFM TV

Uber du café -ou comment un ancien de Criteo s'est lancé dans la livraison de café a New York

Restaurant Hospitality

‘Uber for coffee’ brings morning drinks into the age of delivery

Offering Summary


Company

:

Goffee, Inc.

Corporate Address

:

315 W 39th street, suite 206, New York, NY 10018

Offering Minimum

:

$9,999.72

Offering Maximum

:

$1,069,996.83

Minimum Investment Amount

(per investor)

:

$297.51











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

7,092

Maximum Number of Shares Offered

:

758,863

Price per Share

:

$1.41

Pre-Money Valuation

:

$19,540,947.48











COVID Relief

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days.

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated beginning on May 4, 2020 in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Friends and Family - First 72 hours | 10% bonus shares

Early Bird Bonus - Next 10 days | 5% bonus shares

We will offer 4 levels of Perks :

If you invest $500, you will receive a free GOffee cup

If you invest $1000, you will receive a free GOffee cup and 5% discount for life on all our GOffee ecommerce products (beans, cups, gear)

If you invest $10,000, you will receive an engraved cup, 10% for life on all our GOffee ecommerce products (beans, cups, gear) and be listed on our website as early investor

If you invest $25,000, you will receive an engraved cup, 10% for life on all our GOffee ecommerce products (beans, cups, gear) be listed on our website as early investorp and will join our board of advisers, meeting quarterly via video call.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Goffee, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.41 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $141. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$478,038.66 USD
$729,681.00 USD
Cash And Cash Equivalents
$470,502.01 USD
$301,655.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$8,918.30 USD
$1,871.00 USD
Long Term Debt
$73,375.00 USD
$0.00 USD
Revenues And Sales
$92,551.67 USD
$52,408.00 USD
Costs Of Goods Sold
$8,926.11 USD
$23,248.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$401,073.29 USD
-$266,764.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

50K and some great news!

14 days ago

Hello Everyone,

We are so excited to have reached the 50K raised. It's a personal milestone from our previous campaign! Thanks to everyone who already invested in us.

We wanted to also share two coffee roasters announcement Sweetleaf and Abbotsford Road that are joining our program. Please read the announcement here

Abbotsford Road News

Sweetleaf News

Finally, we are soon going to release our coffee bean ordering platform allowing everyone to get their coffee beans delivered across the US. We are super excited to extend this program we had launched in NYC only to the rest of the country!

Stay tuned!

First Investors Q/A

about 1 month ago

Hello friends,

We are very excited to kick off our first webinar this Friday, March 12th at 6 pm EST.

Please register here


Founder Vincent Meyer and Early investor and Advisor Corentin Claisse will over GOffee business offering as well as questions coming from our startengine campaign. They will also take questions from the audience.

Looking forward to seeing you all on Friday!
Vincent 

Happy Women's day

about 1 month ago

Happy International Women’s Day!

Millions of people gathered in 1911 to celebrate women on March 8th, and even now, International Women’s Day continues to serve as a global day that celebrates the social, economic, cultural, and political achievements of women. The day also marks a call to action for accelerating women’s equality. 

At GOffee, we champion diversity and inclusion in all that we do, but today encouraged us to step back and share an extra appreciation for our fearless female leader: Coumba Ndao 

Read more here : 

https://www.einnews.com/pr_news/536520522/women-s-international-day-with-one-of-a-kind-coffee-company

GOffee is back live!

about 2 months ago

Hey everyone,

we are so excited to have our page live again! We have been busy those past few months focusing on rolling out our new residential deliveries, website, new cups, adding team members etc. We hope you enjoy our new video and see the huge potential that we have in front of us!
GOffee GO GO GO!

Vincent and the GOffee team!

Show More Updates End of Updates

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