The Fresno Bee
Want to support Black-owned businesses? Buy this beer from a Fresno brewery
Full Circle Brewing
Craft brewery
Fresno, CA
Food & Beverage
In 2016, the oldest running brewery in the Central Valley met its new owners. Today, Full Circle Brewing company is, literally, at the center of the California Craft Beer Boom! With beers so unique and flavorful, we frequently hear "I don't even like beer, but I like this."
$565,985
raised
687
Investors
$25M
Valuation
$5.09
Price per Share
$244.32
Min. Investment
Units
Security Type
Equity
Offering Type
$5M
Offering Max
28
Days Left
Rewards
Get rewarded for investing more into Full Circle Brewing:
$244+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Tier 2 $500
Full Circle Glass
Full Circle Swag bag
1 bottle of Investor only Bottle
$850+
Investment
Tier 3 $850
Full Circle Glass
Full Circle Swag Bag
1 bottle of Investor only Bottle
15% off beer and Merchandise purchased from our online store or at our taproom
$1,250+
Investment
Tier 4 $1,250
Full Circle Glass
Full Circle Swag Bag
1 bottle of Investor only Bottle
15% off beer and Merchandise purchased from our online store or at our taproom
Full Circle Metal Sign
$2,000+
Investment
Tier 5 $2,000
Full Circle Glass
Full Circle Swag Bag
1 bottle of Investor only Bottle
15% off beer and Merchandise purchased from our online store or at our taproom
Full Circle Metal Sign
Full Circle Owners Growler
Full Circle Owners Only T-Shirt
$5,000+
Investment
Tier 6 $5,000
Full Circle Glass
Full Circle Swag Bag
1 bottle of Investor only Bottle
15% off beer and Merchandise purchased from our online store or at our taproom
Full Circle Metal Sign
Full Circle Owners Growler
More in terms below!
$10,000+
Investment
Tier 7 $10,000
Full Circle Glass
Full Circle Swag Bag
1 bottle of Bad Ass Barleywine (Investor only Bottle)
15% off beer and Merchandise purchased from our online store or at our taproom
Full Circle Metal Sign
Full Circle Owners Growler
More in Terms below
Reasons to Invest
The response to our new ‘Illa’ series has been overwhelmingly positive, with our Strawberry and Blueberry Illa selling out in under an hour and our ‘Illa Vanilla’ awarded at California State Fair for Experimental IPA Category.
The new ownership group acquired Full Circle Brewing in 2016 and production has increased over 3000% between 2016-2020, and we have received product authorizations in many big box chains including Savemart, Raleys, Whole Foods, Trader Joes, and Costco.
We recently acquired the rights to Sonoma Cider and we plan on expanding into the craft cider industry.
Overview
Breathing new life into Fresno’s oldest brewery
Arthur Moye was a CPA with a passion for homebrewing before making a giant leap and selling his practice to acquire Full Circle Brewing Co. The rebirth of FCB was backed by a group of investors, all members of the community, many of whom banded together financially because they so strongly believed in our vision.
The change of ownership resulted in rapid growth and rebirth for the brewery and allowed us to expand from a 7.5BBL brewhouse producing draft beer to a 15 barrel brewhouse packaging a majority of our beer, enabling us to reach consumers throughout California.
Today, Full Circle Brewing Co. remains dedicated to the quality and flavor of our beers. As a result, you can taste the passion, commitment, and experience in every glass and can. We are not only breathing new life into this old brewery, but are committed to reviving downtown Fresno and our own historic Chinatown. We love beer, we love live entertainment, we love Fresno, and we love this brewery!
The Problem
We believe most IPA beers are too bitter and unappealing to non-beer enthusiasts
The beer market is oversaturated with hoppy and bitter IPAs, which are often unappealing to the mass consumer. In our experience, most craft breweries today make hoppy IPAs but struggle to make these typically bitter beers stand out enough for people to seek them out.
As California’s fifth largest city with a population of about half a million, Fresno lags behind similar-sized communities such as Sacramento, which is home to 80 local breweries. Fresno has only 10, the majority of which produce under 1,000bbls per year. This leaves us with a great opportunity to capture the unsaturated local market, and thrive as the most unique and exciting craft beer experience in the valley.
The Solution
Delicious, unique, and flavorful beers that appeal to non-beer drinkers and beer connoisseurs alike
At Full Circle Brewing Co, we have crafted beers that appeal even to non beer drinkers, the people who visit our brewery and say: “I don't even like beer and I like this," and leave wanting more. Our crushable, flavorful beer allows us to differentiate ourselves from the rest of the market's hoppy and bitter IPA's. With colorful eye-catching labels, our beers are crafted to connect people to the flavors that they already love and consume, like milkshakes, pies, and cream soda.
video
Our brewery prides itself on creating an environment where people can detach, be present and mindful, and enjoy the full effect of the moment. We embody this in the phrase “Beertainment,” the combination of craft beer and live entertainment. Each can that we produce proudly bears this phrase, and the energy of Beertainment can be felt at live music events at the brewery.
The Market
A multibillion dollar market now takes a preference for craft beer
Craft brewer sales have continued to grow at a rate of 4% by volume, reaching 13.6% of the U.S. beer market by volume, while overall U.S. beer volume sales were down 2% in 2019 (source).
“Retail dollar sales of craft increased 6%, up to $29.3 billion, and now account for more than 25% of the $116.0 billion U.S. beer market. (source)"
California has the largest beer market in the country, with an economic impact of $311 per capita, or over $9 billion in total (source) and we are centrally located right in the middle of two markets. The industry supports more than 51,000 jobs across the state and exports nearly one million barrels of beer out of California (source). A trade association representing small and independent American craft brewers reported that the U.S.Craft Beer Market reached $27.6 billion in 2018 representing 13.6% of all U.S. beer sales, a 4% growth over 2017. With over 7,450 breweries operating during the year, small and independent craft brewers produce one in every ten beers sold in America (source).
Our Traction
Major revenue growth, wholesale partnerships with big box chains, and sellouts in under an hour
Our Gross revenue has increased by 227% from 2018 to 2019 and we are continuing to expand with our acquisition of 60BBL Fermenters. We have received product authorizations in many big box chains including Savemart, Raleys, Whole Foods, Trader Joes, and Costco. We recently acquired Sonoma Cider and we plan on expanding into the craft cider industry, as well.
We have two rotating series that have attracted a huge fan base: ‘Illa’ and ‘Pie of the Tiger’. These series have helped bring a new level of inertia to sales, as our Blueberry Illa and Strawberry Illa have begun selling out in under an hour, with stores limiting our Blueberry Illa to one can per person, and our Apricot Pie of the Tiger typically selling out in 2 hours. Our ‘Illa Vanilla’ has also been awarded at The California State Fair for Experimental IPA Category.
Since the onset of the Covid19 pandemic, Full Circle Brewing Co. has actually undergone an explosive increase in sales of cans, as well as more limited competition, as the market has a much higher barrier to entry for new brands.
What We Do
A unique array of flavors worth savoring, and a brand that lends itself to the magic of living in the moment
At Full Circle Brewing Co. we are committed to crafting a variety of uniquely flavorful beers including Juicy NE IPA, Chinatown Undergrounds Coffee Stout, Captain Save a Hop West Coast Pale Ale, Creamzilla Cream Ale, Illa Vanilla Milkshake IPA, Blueberry Illa, Strawberry Illa, Feeling My Stout Golden Stout, and most recently our Pie of the Tiger series.
Our in house graphic designer develops unique, eye-catching branding for each of our widely appealing beers. Our logo features our mascot, Ernie, who has come to achieve his own individual identity, his name being likened to Ernst Eilert who ran one of the first breweries in Fresno, built in 1900.
At Full Circle Brewing, we believe that time is the most valuable non-renewable resource. We have embarked on a journey to provide an outlet where our community can come together, unwind and enjoy the moment. Our brewery, with its unique indoor/outdoor ambiance, hosts a multitude of “beertainment” events including live music, bike polo, beer release parties, roller derby, Oktoberfest, and beer festivals.
As a brand, we have deep roots and connections in the entertainment industry. Through collaborations with music icons like Nappy Roots and Lil Eazy E, we have created a brand that curates experiences, at the tasting room and at home, allowing customers to detach, be mindful, and enjoy the moment.
The Business Model
Successful distribution through wholesale and direct to consumer sales
Full Circle Brewing Co. has two primary distribution channels: wholesale and direct to consumer sales (online and at our location). Since inception, FCB has been a retail (tasting room) and entertainment venue, providing a destination for craft beer enthusiasts and entertainment lovers. FCB will continue this tradition while amplifying the variety, quality, and consistency of the beer and the events.
We also launched our FullCircle2Go program at the beginning of the pandemic, providing not only an outlet for retail sales, but also a way for our regular customers to remain connected to Full Circle while staying at home. We are not only offering delivery of beer in Fresno and surrounding areas, but also statewide shipping, enabling us to get beer to customers' porches anywhere in California.
Retail sales produce the highest dollar per Barrel (31 gallons) at $1200 per barrel, while sales through the wholesale distribution channel average around $500 per barrel. Due to COVID-19, our current occupancy is restricted, thus reducing the possibility of increased sales. Accordingly we have begun a greater effort to expand our wholesale distribution revenue through acquiring new distributors, as there are less upward limits to this channel.
How We Are Different
An established brand with a fresh, new approach
Full Circle Brewing was established in 2000, giving us history as the longest running brewery in Fresno, CA. New leadership has breathed life into the brand, with a refreshed logo, modernized beer and unique entertainment. Not only do we sell unique beer, but we are also ingrained in the entertainment industry, hosting events that are simply unmatched in the Central Valley region. From music events featuring P.O.D. to Alien Ant Farm, and live entertainment featuring everything from Roller Derby to Sword swallowing, FCB’s entertainment variety has something for everyone.
We believe we are the first brand in the market to focus on the modern craft beer drinker, community, and millennials that are starved of entertainment. Now, with our own canning line, we are able to quickly run large batches of our signature beers as well as bring experimental and seasonal beers to the market on demand.
While all breweries initially invest in equipment, FCB is also investing in the process by implementing cutting edge inventory, sales, accounting, and social media applications, as well as thoroughly documenting our procedures so they can be quickly replicated in a scaling environment.
The Vision
At the forefront of commercial scale beers in the Western region
Our goal is to be the primary name in fruited commercial scale beers within the Western Region. When people think of milkshake IPAs or fruited sours, we want them to think of our beers first. We intend to continue to ensure that our beers are sought after, fast sellouts, with customers anxiously awaiting the release of our newest flavor. For this reason, we are continuing to focus on and build excitement around the entire ‘Illa’ series, developing new experimental flavors.
These are blueprints of a potential building
We intend to grow our footprint at our current location, by expanding on the property adjacent to the brewery, which we currently use for storage and outdoor events. This expansion will enable us not only to significantly increase our production, but also provide space that can be adapted for a music venue, tasting room, and beer related events such as festivals.
OUR LEADERSHIP
Knowledgeable and passionate about connecting with the market we serve
Full Circle Brewing Co. is a black-owned business, led to its current heights of success by CEO Arthur Moye. Moye’s corporate background has provided a connection to the office world, and as a result, allowed us to create branding that resonates with our consumers. Moye has focused on crafting a team that is comprised of individuals that are the best in their field. At Full Circle, we have crafted our own family of the best in the business, leading to the exponential growth we have experienced.
FCB’s management and investor team includes Fresno-based business professionals who are passionate about bringing quality beer and entertainment experiences to their community. Our seasoned team possesses complementary skills and delivers unparalleled business acumen, backed by decades of success. Our team is not only from Fresno, but all over California, the largest craft beer market in the country.
Why Invest
We have the ingredients for continued successful growth and market penetration-- now we need your help in putting them all together!
Full Circle Brewing Co. has the leadership, craftsmanship, and marketing expertise needed to position ourselves as a top craft brewer of the West. The market has proven that craft beer is the preferred choice for consumers across the US and, with our delicious, widely appealing flavors and varieties, we have a unique edge and a potential for mass market penetration. With our newest ‘Illa’ and ‘Pie of the Tiger’ flavors flying off the shelves within hours, we are growing a fan base and creating brand loyalty unmatched by our competitors.
Our recent acquisition of Sonoma Cider is one of our most exciting undertakings to date. We hope to not only revive the brand, but also provide the first cider produced on a commercial scale in the central valley.
As we continue to expand our brewery’s capacity and grow our distribution network, we can’t wait to have you join the Full Circle Brewing family!
Quick Insert
In the Press
The Business Journal
FULL CIRCLE BREWING SHINES LIGHT ON SIERRA TREE DEVASTATION
KMPH
Fresno's newest beer..."My beer depends on ag"
The Business Journal
BREWERS, CHOCOLATIER JOIN FORCES, GIVE BIRTH TO ‘FUDGEMENT DAY’
porch drinking
60+ Black-Owned Breweries to Support Across the Country
Offering Summary
Company | : | Full Circle Brewing Co. Ltd., LLC |
Corporate Address | : | 620 F Street, Fresno, CA 93706 |
Offering Minimum | : | $9,996.76 |
Offering Maximum | : | $4,999,998.62 |
Minimum Investment Amount(per investor) | : | $244.32 |
Terms
Offering Type | : | Equity |
Security Name | : | Class C Non Voting |
Minimum Number of Shares Offered | : | 1,964 |
Maximum Number of Shares Offered | : | 982,318 |
Price per Share | : | $5.09 |
Pre-Money Valuation | : | $24,996,501.36 |
*Maximum Number of Units Offered subject to adjustment for bonus units. See Bonus info below.
Investments Incentives and Bonuses*
Early Bird
Friends and Family - First 72 hours | 15% bonus units
Super Early Bird - Next 72 hours | 10% bonus units
Early Bird Bonus - Next 7 days | 5% bonus units
Tier 1 $250
- Full Circle Glass
Tier 2 $500
- Full Circle Glass
- Full Circle Swag bag
- 1 bottle of Investor only Bottle
Tier 3 $850
- Full Circle Glass
- Full Circle Swag Bag
- 1 bottle of Investor only Bottle
- 15% off beer and Merchandise purchased from our online store or at our taproom
Tier 4 $1,250
- Full Circle Glass
- Full Circle Swag Bag
- 1 bottle of Investor only Bottle
- 15% off beer and Merchandise purchased from our online store or at our taproom
- Full Circle Metal Sign
Tier 5 $2,000
- Full Circle Glass
- Full Circle Swag Bag
- 1 bottle of Investor only Bottle
- 15% off beer and Merchandise purchased from our online store or at our taproom
- Full Circle Metal Sign
- Full Circle Owners Growler
- Full Circle Owners Only T-Shirt
Tier 6 $5,000
- Full Circle Glass
- Full Circle Swag Bag
- 1 bottle of Investor only Bottle
- 15% off beer and Merchandise purchased from our online store or at our taproom
- Full Circle Metal Sign
- Full Circle Owners Growler
- Full Circle “Owners Only” Collared shirt
- “Season ticket” for admission into all onsite shows
Tier 7 $10,000
- Full Circle Glass
- Full Circle Swag Bag
- 1 bottle of Bad Ass Barleywine (Investor only Bottle)
- 15% off beer and Merchandise purchased from our online store or at our taproom
- Full Circle Metal Sign
- Full Circle Owners Growler
- Full Circle “Owners Only” Collared shirt
- “Season ticket” for admission into all onsite shows
- Initial call with CEO discussing opportunities and direction of Company
*All perks occur when the offering is completed.
The 10% Bonus for StartEngine Shareholders
Full Circle Brewing Co. Ltd., LLC will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any Class C Units they purchase in this offering. For example, if you buy 100 units of Class C Units at $5.09 / unit, you will receive 110 units of Class C Units, meaning you'll own 110 units of Class C Units for $509. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
We will not incur any irregular use of proceeds.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,764,403.00
USD
$1,098,667.00
USD
Cash And Cash Equivalents
$179,904.00
USD
$96,199.00
USD
Accounts Receivable
$136,698.00
USD
$24,141.00
USD
Short Term Debt
$720,959.00
USD
$261,644.00
USD
Long Term Debt
$1,474,047.00
USD
$1,182,574.00
USD
Revenues And Sales
$2,348,337.00
USD
$1,387,367.00
USD
Costs Of Goods Sold
$1,081,041.00
USD
$678,584.00
USD
Taxes Paid
$163,192.00
USD
$80,791.00
USD
Net Income
-$286,450.00
USD
-$579,172.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Our New Foodtruck has Arrived!
20 days agoSome exciting news! Our brand new food truck which we ordered arrived last week! We will now be the only brewery in Fresno with a permanent food truck. We can't wait to share our new menu with you all, and what days we will have Grumpy Burger Lady's holding it down in the Kitchen!
We wasted no time - utilizing the truck this past Friday for a collaboration between Grumpy Burger Lady's and Comfort LA, a growing name in both soul food, and the entertainment industry.
Cali-Licious! Valley Fresh Blood Orange Wheat.
26 days agoWe are community owned and community grown. So we thought it made sense to create a valley fresh beer featuring blood oranges from right here in the central valley!
-
Introducing Cali-Licious, our brand new Blood Orange Wheat. We’ve loaded this wheat beer with blood oranges from right here in the Central Valley. Resembling a classic German hefeweizen with hints of banana and clove, we added a modern twist of a candy-like explosion of citrus. You are going to love every last drop of this Valley Fresh wheat!
Notice of Funds Disbursement
about 1 month ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Full Circle Brewing has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Full Circle Brewing be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Material Change in Offering
about 1 month ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Full Circle Brewing offering. Here's an excerpt describing the specifics of the change:
Issuer is increasing maximum funding amount
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Join us tomorrow at our taproom for information session!
about 1 month agoInterested in investing in Full Circle Brewing but want to learn more? Join us tomorrow Tuesday August 10th at 6:00pm at our Brewery District location for an information session on all things Full Circle and our Crowd Equity raise. We will also be going live at 6:00pm on Instagram for those who are out of town!
Notice of Funds Disbursement
about 2 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Full Circle Brewing has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Full Circle Brewing be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Material Change in Offering
2 months ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Full Circle Brewing offering. Here's an excerpt describing the specifics of the change:
Issuer is extending their campaign for 90 days
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Over 97% of Raise Complete!
2 months ago
We are over 97% of the way towards our maximum raise, and we could not be more excited to welcome all of the new members of the Full Circle Family! If you have still not invested in Full Circle Brewing, the time has never been better. With a minimum investment of only $250, investing in one of the fastest growing industries in the Food and Beverage space has never been easier!
Notice of Funds Disbursement
2 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Full Circle Brewing has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Full Circle Brewing be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
3 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Full Circle Brewing has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Full Circle Brewing be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Did you know that we are opening a location in the Brewery District in Downtown Fresno? This spot will be the new home for our taproom and entertainment venue. We have been hard at work preparing this awesome spot to invite you all down for Cold Beer, Live Music, and lots of Third Things. 
Pina Bomb has officially returned! This DIPA is jam packed with Pineapple. Coconut, and lactose to create a creamy tropical IPA perfect for the spring days ahead spent on the beach. We have received countless requests to bring this monster of a fruited DIPA back, so we don't anticipate that this batch will stick around long! Pina Bomb is available now for pre-order on www.fullcircle2go.com with pickups starting this Friday. 
Interested in investing but want to learn more about Full Circle and this unique opportunity? Join us tonight to learn more about Full Circle and get any questions that you might have answered by the Full Circle team! RSVP using the link below, to receive the Zoom link via email. 
We are very happy to report that the re-launch of Sonoma Cider has been received great by the community! The launch has been featured by several influencers in the craft beer and cider industry! Checkout the recent blog post by CiderScene at the Link Below!
Interested in learning more about this unique investment opportunity but have questions to ask to the Full Circle Brewing Team? Join us tomorrow at 4:30pm PST for a virtual information session and Q&A. 
At Full Circle, we continue to focus on fruit-forward beers that appeal to beer connoisseurs and non-beer drinkers alike. This past week we added new beers to our two most popular series! We also recently launched “The Hatchet”, the first cider we have produced during our revival of the brand Sonoma Cider, which we have recently acquired.
Shoutout to everyone that has been posting about our campaign and spreading the word, including our friends from Nappy Roots over at their brewery Atlantucky! Its great to be receiving such amazing support from such active members of both the brewing and entertainment industries! The opportunity for a early investors bonus is still there, so be sure to take advantage of that before it is gone!
We are amazed at the support we have had throughout the first week of the campaign! We would like to thank everyone that has already committed to investing in this campaign! We would like to introduce one of the key members of our team, Chad Lyons, our Operations Manager. Chad has been with us for two and a half years, and has played a key role in our growth. Chad was a member of the security forces of the United States Air Force, and has been able to use the experience he had there to help oversee the entire brewery operations process from brewing to distribution. Chad sources ingredients, packaging materials, and keeps everything running smoothly. In his free time, Chad enjoys playing disk golf and drinking his favorite Full Circle Beer.
Thank you to everyone who has joined the campaign! We are overwhelmed with the early support we have gotten so far, and can't wait to see where this campaign takes us! There is still a limited amount of time left to receive the early investor bonus rewards!
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