Arthur Moye was a CPA with a passion for homebrewing before making a giant leap and selling his practice to acquire Full Circle Brewing Co. The rebirth of FCB was backed by a group of investors, all members of the community, many of whom banded together financially because they so strongly believed in our vision.

The change of ownership resulted in rapid growth and rebirth for the brewery and allowed us to expand from a 7.5BBL brewhouse producing draft beer to a 15 barrel brewhouse packaging a majority of our beer, enabling us to reach consumers throughout California.

Today, Full Circle Brewing Co. remains dedicated to the quality and flavor of our beers. As a result, you can taste the passion, commitment, and experience in every glass and can. We are not only breathing new life into this old brewery, but are committed to reviving downtown Fresno and our own historic Chinatown. We love beer, we love live entertainment, we love Fresno, and we love this brewery!

The beer market is oversaturated with hoppy and bitter IPAs, which are often unappealing to the mass consumer. In our experience, most craft breweries today make hoppy IPAs but struggle to make these typically bitter beers stand out enough for people to seek them out.

As California’s fifth largest city with a population of about half a million, Fresno lags behind similar-sized communities such as Sacramento, which is home to 80 local breweries. Fresno has only 10, the majority of which produce under 1,000bbls per year. This leaves us with a great opportunity to capture the unsaturated local market, and thrive as the most unique and exciting craft beer experience in the valley. 

At Full Circle Brewing Co, we have crafted beers that appeal even to non beer drinkers, the people who visit our brewery and say: “I don't even like beer and I like this," and leave wanting more. Our crushable, flavorful beer allows us to differentiate ourselves from the rest of the market's hoppy and bitter IPA's. With colorful eye-catching labels, our beers are crafted to connect people to the flavors that they already love and consume, like milkshakes, pies, and cream soda. 

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Our brewery prides itself on creating an environment where people can detach, be present and mindful, and enjoy the full effect of the moment. We embody this in the phrase “Beertainment,” the combination of craft beer and live entertainment. Each can that we produce proudly bears this phrase, and the energy of Beertainment can be felt at live music events at the brewery. 

Craft brewer sales have continued to grow at a rate of 4% by volume, reaching 13.6% of the U.S. beer market by volume, while overall U.S. beer volume sales were down 2% in 2019 (source). 

“Retail dollar sales of craft increased 6%, up to $29.3 billion, and now account for more than 25% of the $116.0 billion U.S. beer market. (source)"

California has the largest beer market in the country, with an economic impact of $311 per capita, or over $9 billion in total (source) and we are centrally located right in the middle of two markets. The industry supports more than 51,000 jobs across the state and exports nearly one million barrels of beer out of California (source). A trade association representing small and independent American craft brewers reported that the U.S.Craft Beer Market reached $27.6 billion in 2018 representing 13.6% of all U.S. beer sales, a 4% growth over 2017. With over 7,450 breweries operating during the year, small and independent craft brewers produce one in every ten beers sold in America (source).

Our Gross revenue has increased by 227% from 2018 to 2019 and we are continuing to expand with our acquisition of 60BBL Fermenters. We have received product authorizations in many big box chains including Savemart, Raleys, Whole Foods, Trader Joes, and Costco. We recently acquired Sonoma Cider and we plan on expanding into the craft cider industry, as well.

We have two rotating series that have attracted a huge fan base: ‘Illa’ and ‘Pie of the Tiger’. These series have helped bring a new level of inertia to sales, as our Blueberry Illa and Strawberry Illa have begun selling out in under an hour, with stores limiting our Blueberry Illa to one can per person, and our Apricot Pie of the Tiger typically selling out in 2 hours. Our ‘Illa Vanilla’ has also been awarded at The California State Fair for Experimental IPA Category.

Since the onset of the Covid19 pandemic, Full Circle Brewing Co. has actually undergone an explosive increase in sales of cans, as well as more limited competition, as the market has a much higher barrier to entry for new brands.

At Full Circle Brewing Co. we are committed to crafting a variety of uniquely flavorful beers including Juicy NE IPA, Chinatown Undergrounds Coffee Stout, Captain Save a Hop West Coast Pale Ale, Creamzilla Cream Ale, Illa Vanilla Milkshake IPA, Blueberry Illa, Strawberry Illa, Feeling My Stout Golden Stout, and most recently our Pie of the Tiger series. 

Our in house graphic designer develops unique, eye-catching branding for each of our widely appealing beers. Our logo features our mascot, Ernie, who has come to achieve his own individual identity, his name being likened to Ernst Eilert who ran one of the first breweries in Fresno, built in 1900.

At Full Circle Brewing, we believe that time is the most valuable non-renewable resource. We have embarked on a journey to provide an outlet where our community can come together, unwind and enjoy the moment. Our brewery, with its unique indoor/outdoor ambiance, hosts a multitude of “beertainment” events including live music, bike polo, beer release parties, roller derby, Oktoberfest, and beer festivals.

As a brand, we have deep roots and connections in the entertainment industry. Through collaborations with music icons like Nappy Roots and Lil Eazy E, we have created a brand that curates experiences, at the tasting room and at home, allowing customers to detach, be mindful, and enjoy the moment.

Full Circle Brewing Co. has two primary distribution channels: wholesale and direct to consumer sales (online and at our location). Since inception, FCB has been a retail (tasting room) and entertainment venue, providing a destination for craft beer enthusiasts and entertainment lovers. FCB will continue this tradition while amplifying the variety, quality, and consistency of the beer and the events. 

We also launched our FullCircle2Go program at the beginning of the pandemic, providing not only an outlet for retail sales, but also a way for our regular customers to remain connected to Full Circle while staying at home. We are not only offering delivery of beer in Fresno and surrounding areas, but also statewide shipping, enabling us to get beer to customers' porches anywhere in California.

Retail sales produce the highest dollar per Barrel (31 gallons) at $1200 per barrel, while sales through the wholesale distribution channel average around $500 per barrel. Due to COVID-19, our current occupancy is restricted, thus reducing the possibility of increased sales. Accordingly we have begun a greater effort to expand our wholesale distribution revenue through acquiring new distributors, as there are less upward limits to this channel.

Full Circle Brewing was established in 2000, giving us history as the longest running brewery in Fresno, CA. New leadership has breathed life into the brand, with a refreshed logo, modernized beer and unique entertainment. Not only do we sell unique beer, but we are also ingrained in the entertainment industry, hosting events that are simply unmatched in the Central Valley region. From music events featuring P.O.D. to Alien Ant Farm, and live entertainment featuring everything from Roller Derby to Sword swallowing, FCB’s entertainment variety has something for everyone.

We believe we are the first brand in the market to focus on the modern craft beer drinker, community, and millennials that are starved of entertainment. Now, with our own canning line, we are able to quickly run large batches of our signature beers as well as bring experimental and seasonal beers to the market on demand.

While all breweries initially invest in equipment, FCB is also investing in the process by implementing cutting edge inventory, sales, accounting, and social media applications, as well as thoroughly documenting our procedures so they can be quickly replicated in a scaling environment.

Our goal is to be the primary name in fruited commercial scale beers within the Western Region. When people think of milkshake IPAs or fruited sours, we want them to think of our beers first. We intend to continue to ensure that our beers are sought after, fast sellouts, with customers anxiously awaiting the release of our newest flavor. For this reason, we are continuing to focus on and build excitement around the entire ‘Illa’ series, developing new experimental flavors.

These are blueprints of a potential building

We intend to grow our footprint at our current location, by expanding on the property adjacent to the brewery, which we currently use for storage and outdoor events. This expansion will enable us not only to significantly increase our production, but also provide space that can be adapted for a music venue, tasting room, and beer related events such as festivals.

Full Circle Brewing Co. is a black-owned business, led to its current heights of success by CEO Arthur Moye. Moye’s corporate background has provided a connection to the office world, and as a result, allowed us to create branding that resonates with our consumers. Moye has focused on crafting a team that is comprised of individuals that are the best in their field. At Full Circle, we have crafted our own family of the best in the business, leading to the exponential growth we have experienced. 

FCB’s management and investor team includes Fresno-based business professionals who are passionate about bringing quality beer and entertainment experiences to their community. Our seasoned team possesses complementary skills and delivers unparalleled business acumen, backed by decades of success. Our team is not only from Fresno, but all over California, the largest craft beer market in the country.

Full Circle Brewing Co. has the leadership, craftsmanship, and marketing expertise needed to position ourselves as a top craft brewer of the West. The market has proven that craft beer is the preferred choice for consumers across the US and, with our delicious, widely appealing flavors and varieties, we have a unique edge and a potential for mass market penetration. With our newest ‘Illa’ and ‘Pie of the Tiger’ flavors flying off the shelves within hours, we are growing a fan base and creating brand loyalty unmatched by our competitors. 

Our recent acquisition of Sonoma Cider is one of our most exciting undertakings to date. We hope to not only revive the brand, but also provide the first cider produced on a commercial scale in the central valley.

As we continue to expand our brewery’s capacity and grow our distribution network, we can’t wait to have you join the Full Circle Brewing family!