The FLX Bike offering is now closed and is no longer accepting investments.

FLX Bike

Ride faster, climb higher & explore further than ever before

FLX Bike

Ride faster, climb higher & explore further than ever before

San Diego, CA
FLX Bike is a San Diego based brand of quality electric bicycles. The mobility market is growing, we're in a great position to capitalize on that with our product, team and strong supply chain. We bring exceptional value to our customers with our direct-to-consumer model and dedicated customer service team. We've already achieved high sales with 0 outside investment. We have a lot more to do and with your help, we believe we’re going to change the way people think about what’s possible.


Price per Share
Min. Investment
Shares Offered
Offering Type
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Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Days Left
This offering ended on April 28, 2022 and is no longer accepting investments.

Reasons to Invest

  • $29.3M Cumulative Revenue: Since launch in 2016, we've generated $29.3M in revenue with 0 outside investment.
  • $200M+ in Exits: We're led by seasoned executives who have led 10 startups to over $200M in total exits.
  • $24 Billion Market: The e-bike market was valued at $24 billion in 2020, and expected to reach $48 Billion by 2026  (12.27 % CAGR).
  • 504% YoY growth: We generated $7.9M in revenue in 2020, a 504% increase from 2019 ($1.6M). 2021 revenue has already surpassed that of 2020 ($9.6M YTD).
  • $15.4M Crowdfund Successes: We've raised over $15.4M with pre-sale crowdfund campaigns. President has a 100% success rate over 5 campaigns. 
  • 100% Bootstrapped: We've been scrappy from the beginning, accumulating tremendous results before considering any outside investment. Now we're ready to take things to the next level.


Let FLX Power Your Next Urban Adventure – And Beyond

Say goodbye to bulky bolt-on batteries, bad cable management and to put it plainly, sub-par bikes. We’ve made the choice to outfit our bikes with premium components from top suppliers to ensure a top notch ride.

You deserve an electric bike that performs and looks its best. A bike so sleek, comfortable and FUN you can take pride in showing it off to your friends.

We believe that together, we can harness the technology we have at our fingertips to develop next level transportation – and make the world a little less gray and a little more green!

*Images used are in the prototype phase, The Babymaker II is not currently available on the market.

In 2020, FLX shattered records on Indiegogo with a stunning $13.3 million crowdfunding campaign. We believe that we proved that our customers were looking for something a little different from the norm – and our Babymaker urban electric bike delivered on that.


Now in 2021, the FLX Bike team of professionals, cyclists and engineers are working to develop our new line of equally beautiful and powerful electric bikes offering a best-in-class customer experience at a highly competitive direct-to-consumer price point.

This modern approach to the traditional bike business model is what allows FLX to create affordable transportation that continues to improve with each new release. Look out for the next iteration of our flagship Babymaker electric bike, the Babymaker II coming in 2022!

The Problem

Bikes are Limiting, Cars are Boring

When you were a kid, riding a bike was the fastest way you could get from point a to point b.

But for adults, cycling can be limiting and monotonous.

You can't go very far in a short amount of time, unless you want to arrive covered in sweat or are an athlete.

Daunting hills can discourage even the most physically fit.

Sure, getting around by car is usually faster… if you don’t mind paying $5/gallon, pulling your hair out in traffic and getting ‘zero’ exercise.

Not to mention contributing to our growing air pollution problem…


The Solution

Ride faster, Climb Higher, Explore Further

We design electric bikes from the ground up with clean lines, simple controls, efficient motors, high capacity batteries and add-ons that we believe turn your electric bike into an actual car replacement alternative.

By riding an electric bike you can beat traffic and get to where you’re going in record time. Make your commute the part of the day you look forward to while rediscovering the outdoors in the process.

By creating a riding experience that makes riders CHOOSE their bike over cars, we believe everyone wins.

With the extra power, you can ride comfortably at consistently higher speeds even while climbing hills. Get there faster, and enjoy the ride!


With the extra power, you can ride at higher average speeds than traditional bikes - and still get the same intensity of exercise (if you choose). 

This extra speed allows you to beat traffic and get to where you’re going in record time.

*Images used are in the prototype phase, The Weapon is not currently available on the market.


E-bikes require far less resources than even electric cars. That means more money in your wallet and more clean air for your family.

How does it work?

You pedal, the bike helps out. It’s like cycling with super human strength.

Smart sensors measure your pedal force and the bike's motor will multiply your power. Ride in level 0 for no help, or 5 for maximum assist.

*Images used are in the prototype phase, The Babymaker II is not currently available on the market.


Energy for the motor comes from a lithium ion battery smartly integrated into the frame of the bike. There's a lot of e-bikes out there with bulky bolt-on batteries and cables running amok - but we keep it neat, minimal and sleek. Some of our models are so stealth, that most people never know they’re electric – and that’s how we design them.

When the battery runs out you can just keep riding forever on your own power. It feels just like a bike, because it is.


*Images used are in the prototype phase, The Babymaker II, The Weapon, and The Cruiser is not currently available on the market.

Who’s our competition?

We prefer to think of them as “partners in crime” - we’re all in this together. When you ditch the car in the garage to ride any bike - well that’s a win for you, for us and for the planet. 

With our success to date, we’re well on our way to be the underdogs that break out of this class and into the giant class.

We have the track record, the people and the products to do it - but we've never taken on investment. We don’t want to be the bargain bin of electric bikes.There's a market for that, but it's not for us.

We prefer to spend more time on design, to source the best components you can get, to design bikes you’ll be proud to ride and show off to your friends. We’re making bikes that will perform for years to come. We aim to be the BMW of electric bikes.

We Skip The Middlemen

We believe that we’ve built an efficient process for designing and delivering electric bikes direct to you.

You get a better value, and we get a better margin to serve you.

To make money, we follow Tesla's tried and true model:

  1. Design a hot new product
  2. Get reservations
  3. And Ship it

In 2020, we maintained an average 42% gross margin on products. With creative in house marketing we achieved about 11X return on ad spend. (We spend $1 million on ads and get $11 million back in sales).


What that means is simple:

We can acquire new customers and scale the company at a profit.  

The Market

E-bike Sales Are Exploding

According to Mordor Intelligence, E-bikes are predicted to grow from 3.7 million bikes sold in 2019 to 17 million in 2030. (Source)

The e-bike market in 2020 grew 23% year on year. On the current trajectory there will be 10 million e-bikes sold per year as early as 2024. (Source)

The global e-Bike market was valued at approximately $24 Billion in 2020 and is expected to grow with over 12% CAGR to $48 Billion by 2026. (Source)

The global bike market was valued around $97 Billion in 2020 and is expected to grow to $147 Billion by 2027. (Source)


Big Money in the E-Bike Market

Some players are closing HUGE investment rounds, crossing $1B valuation, others are achieving BIG exits. (But their products are nowhere near as cool.) We expect to see more high dollar exits and IPOs in the coming years. 

From rapid urbanization, to the return to the outdoors, to post Covid-19, to rising concerns regarding traffic congestion - there’s a growing bicycle tourism industry and increase in government initiatives to reduce emission levels. These are just a few factors responsible for growth of the market over the forecast period.

People Are Biking More Than Ever

If Covid-19 taught us anything, it’s that nothing is more important than our health. People are using bikes to get outside in record numbers. For leisure, fun or exercise, e-bikes only enhance the experience. 

The market is expected to grow even further thanks to climate initiatives, rising gas prices, increases in traffic and many other factors. 

Why Invest

Our Goal is to OVER Deliver

Within the next 4 years, we aim to be a well recognized national brand delivering fun, stylish and high quality electric bikes to tens of thousands of riders annually. 

* These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

We’ll continue designing sleek, sexy, powerful electric bikes that use the newest, hottest tech. Our products will make you feel young, healthy, and full of power!

There should be no doubt: the future of transportation is electric. This is your opportunity to get on the ground floor with proven leaders. Don't miss your chance to join us on our mission to disrupt the bike industry.

Together we'll make the world a little less gray and a little more green. Invest today, and tell your friends!

PS: Check out what real riders have to say about our bikes:


In the Press


The Babymaker Is a Sleek and Cool e-bike

Offering Summary



FLX Performance Inc

Corporate Address


4170 Morena Blvd, Ste D, San Diego, CA 92117

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the President of the Company, or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the President determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the President for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Early Bird

Friends and Family - First 24 hours | 15% bonus shares

Super Early Bird - Next 48 hours | 10% bonus

Early Bird Bonus - Next 5 days | 5% bonus shares 


Tier 1 perk - $500+

- 5 Trees Planted

- $25 Store Credit

Tier 2 perk - $1000+

- 10 Trees Planted

- $50 Store Credit

Tier 3 perk - $5,000+

- 50 Trees Planted

- $250 Store Credit

- Silver FLX Commemorative Coin (Limited to 5000)

Tier 4 perk - $10,000+

- 100 Trees Planted

- $500 Store Credit

- Gold FLX Commemorative Coin (Limited to 1000)

- Optional inclusion on the company's board of advisors

Tier 5 perk - $25,000+ | 5% bonus shares

- 100 Trees Planted

- $500 Store Credit

- Gold FLX Commemorative Coin (Limited to 1000)

- Inclusion on the company's board of advisors

- Be featured as Investor of the week (promote anything you want)

Tier 6 perk - $50,000+ | 10% bonus shares

- 100 Trees Planted

- $500 Store Credit

- Gold FLX Commemorative Coin (Limited to 1000)

- Inclusion on the company's board of advisors

- Be featured in an FLX Video Advertisement

Tier 7 perk - $100,000+ | 15% bonus shares

- 100 Trees Planted

- $500 Store Credit

- Gold FLX Commemorative Coin (Limited to 1000)

- Inclusion on the company's board of advisors

- Boss for a week: Become acting General Manager at FLX HQ for 1 week

- Signature Series Bike Serial 1

- Work with our engineers to configure and launch a signature series of one of our most popular bikes. You keep the first bike (Serial #0001)

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

FLX Bike will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $8.46 / share, you will receive 110 Common Stock, meaning you'll own 110 shares for $846. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$9,793,822.00 USD
$825,131.00 USD
Cash And Cash Equivalents
$6,996,676.00 USD
$258,762.00 USD
Accounts Receivable
$440,723.00 USD
$26,477.00 USD
Short Term Debt
$10,001,860.00 USD
$1,160,504.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$7,885,553.00 USD
$1,561,959.00 USD
Costs Of Goods Sold
$4,600,753.00 USD
$1,134,730.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$139,929.00 USD
-$328,867.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.



4 months ago

We have officially surpassed 429k and are quickly approaching our next goal of 430k!
Thank you to all of our wonderful investors — we are so grateful to have you on team FLX.

We are down to the final 7 days of the campaign, so let’s make this last week count 💪🚀

Each investment allows us to make improvements to our products, business practices and even aid in expanding our team so we can ensure your experience with FLX is a great one. 

Why invest in eBikes? 

Currently, traditional transportation like cars and public transport are contributing to increasingly polluted air.
On top of that, record-high gas prices are having many people re-think how they get around town.

While riding a regular bicycle is a practical and healthier alternative— it can also be a slow and sweaty process which isn’t ideal for everyone.

 If only there were a method of transportation that solved all of these common issues…

Well, there IS!

Ebikes are more affordable than a car, don’t require any expensive/harmful fuel, and you don’t have to break a sweat (unless you want to)... 

Did we mention they are also tons of FUN!?


It’s easy to see why eBikes are quickly becoming one of the most popular methods of transportation.

And now, you have the opportunity to get in on the action!

Only 7 days remain before our campaign comes to a close, so don’t miss out on this awesome opportunity. Click here to invest in FLX today and help us get more people to ditch their cars and GO ELECTRIC. 

Together, we can make the world a little less grey, and a lot more green.

Thank you,

Rob Rast & Team FLX

Two Weeks Left!

4 months ago

This has been an exciting journey and we’re grateful to have gained hundreds of new investors/honorary members of Team FLX along the way.

In just a few months, we’ve raised over 422k from 266 investors….

And we’re not done yet! 

If you’ve already invested, thank you from the bottom of our hearts. Each investment allows us to make improvements to products/business practices and develop NEW exciting products!

For those who haven’t yet made their investment— now is the time to join our mission and invest in the future of affordable & sustainable transportation.

The eBike market is one of the fastest-growing markets across the globe, and there’s still some time left to join in on the action before this opportunity is gone forever.

If you too believe that the future is electric, click here to learn more and invest in FLX today!

Let’s make these final weeks count 🚀


Thank you,

Rob Rast & Team FLX

A+ Rating

4 months ago

We wanted to kick off the weekend with some good news...

Our report card is officially in, and FLX has received an A+ rating on BBB!

Just like in school, the BBB letter grades are based on a score out of 100. To get an A+ rating, you need to get 97 points or more.

The FLX rider support team has been working tirelessly to serve our riders and while this rating is a big win, we still have our work cut out for us!

Our riders are very important to us, and it's been one of our top priorities to focus on customer satisfaction and improve the systems surrounding customer experience.

Thanks to our investors, we've been able to implement improvements already (like phone support) and we won't stop there!

You invest in us, we invest in you and everybody WINS.

Our campaign has passed 420k!! Thank you so much to all of our investors.

Only 20 days left to invest before this opportunity is gone forever.
Click here to learn more and invest for as little as $253

Special Delivery!

4 months ago

It’s been a very busy year for us here at FLX HQ with the release of The Babymaker II, our follow-up to the original, record-breaking Babymaker from 2020.

The team has been working very hard to get your Babymaker II orders fulfilled as quickly as possible, and it’s with much excitement that we can share some good news with you today...

*cue drumroll*

The first Babymaker II’s have been shipped and some have already been delivered!
Check out the full update below to see if you're one of the lucky first few.


     As we move through Babymaker II fulfillment, we wanted to emphasize our commitment to guaranteeing the highest level of quality and performance in each and every bike we deliver. This is why we are dedicating the time and resources to perform an in-depth quality control check on every bike before it leaves our Detroit facility.

  We are so excited for everyone to get their orders and encourage you to share pictures and videos with your new Babymaker once you receive yours! #TeamBabymaker

If you haven't ordered yours yet, click here to get it for over $700 OFF the retail price!


REMINDER: There's less than 1 month remaining before our investment campaign comes to a close!

Thank you to the hundreds of investors who have already joined us on our mission to put the FUN back into cycling.

If you believe the future is electric and want to join in on this awesome opportunity, click here to invest in FLX today for as little as $253.
Together, we can change the world one electric bike at a time.

With Love from San Diego, California

 — Team FLX

30. Days. Left.

4 months ago

It’s been a wild ride and so far, we’ve raised over 400k thanks to 258 investors!

Thank you to everyone who has already invested— We are stoked to have you on the team and look forward to working hard for YOU.

We are officially in the final stretch before the campaign ends next month, so if you haven’t had the chance to invest yet, don’t miss out on this awesome opportunity to join team FLX. Help us get more people to ditch their cars and go electric.


In fact, there’s never been a better time to go electric…

In recent months, the average price of a gallon of regular gasoline has skyrocketed, reaching a national average of $4.17 in the states. This new spike breaks the previous record high from 2008 when the national average hit $4.14. 

In some states, like California, people are even seeing some gas prices hover around $6 or $7 for premium fuel!

With such high prices, many people are looking into alternate forms of transportation… 

and electric bikes are an extremely attractive option thanks to their simplicity and affordability

eBiking is one of the most practical modes of transportation & here’s why: 

- More cost-friendly than an electric car / paying for gas
- More environmentally friendly than gas-fueled transportation
- Great for your physical and mental health
- Plus, it’s tons of fun!

Aside from rising gas prices, if Covid - 19 taught us anything, it’s that NOTHING is more important than your health.
Which is why we are thrilled to see more people riding bikes than ever before!

With the way things are going, it's no surprise that the future is electric and the e-bike market is thriving.
We want to keep things rolling and achieve our dream of getting EVERYONE on an electric bike, so let’s make these final 30 days count!

If you too believe the future is electric, then click here to join our mission and invest in FLX today. 

Together we can change the world,
Rob Rast & Team FLX

All Hail the Successor

5 months ago

Things have been heating up with the start of Spring and we are ready for an awesome season!

Last month, on 2/22/22 at 2:22 EST, we launched the newest installment in our line of sleek and stealthy electric road bikes - The Babymaker II.

Hundreds of orders have been flooding in since then and we are so thankful for everyone who already ordered theirs.
CLICK HERE to get yours now!

So what is all the fuss about?

The Babymaker II has notable upgrades from its original predecessor (released in 2020), including a 40% larger battery, increased range, upgraded handlebars, and an improved riding position.

Check out our launch video below to see why so many people want to join #teamBabymaker

The most notable upgrade though is the fact that the Babymaker II is proudly assembled in the USA in Detroit aka Motor City. 

Production and quality assurance have already commenced, and we’ll be shipping the first round of orders within the month.


>>CLICK BELOW To See The Babymaker II Assembly: QC Inspection In Detroit<<


The original Babymaker made waves in 2020, and once again this stealthy little eBike is making a name for itself in the eBike industry. The Babymaker II has been receiving more media coverage than ever before, and the excitement is electrifying. Recently, it was even featured on CBS 8 NEWS!

Want to see more?: Click here to check out what the press is saying about The Babymaker II!

It’s been an exciting couple of months, to say the least, and we can’t wait to see where this year takes us. 


Thank you again from the bottom of our hearts to all of our investors and riders. None of this would be possible without you.

NOTICE: Our equity campaign is nearing the finish line as we gear up for the summer season, so if you haven’t invested yet— now is the time! Click here to learn more or make your investment today, and help us achieve our goal of making the world a little less gray and a little more green.

Thank you & Happy Monday,
Rob Rast & Team FLX

Notice of Material Change in Offering

6 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the FLX Bike offering. Here's an excerpt describing the specifics of the change:

Issuer is extending campaign to 4/27/22.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

FLX Origins: Huffing and puffing on a beach cruiser

6 months ago

It’s March 31, 2014
I’m riding a beach cruiser northbound
On LA’s Manhattan Beach boardwalk 

I’m huffing and puffing
Once again pedaling with everything I’ve got

I have to catch this guy...


I’m 24 years old
With a beautiful girlfriend
A high paid aviation job
And In the best shape of my life


I’m unstoppable Invincible
Yet still so foolish


Earlier that day I was feeling so accomplished
Having finally finished training
The Delta Airlines fuelers at LAX on new software
That’s when Mark, the GM invited me on a bike ride to celebrate


He said he'd race me the 14 miles to Santa Monica 14 Miles?
Do you know who you're talking to?
I rode 500 miles in a typhoon- what's he got?


I said "you're on!" and we bet dinner on it.


Mark’s twice my age and certainly not in peak shape I’ve got this race in the bag
My plan is simple:
Match his pace, have some fun


Then on the last mile, I’m gonna turn on the jets and dust him


We set off at a comfortable pace and keep together We’re a couple of miles in when Mark looks at me
He shakes his head, and flashes a mischievous smile What’s he laughing about?


Suddenly Mark’s speed doubles My jaw drops as he flys past me Where did that come from!?


We’ve got 10 miles to go and he’s sprinting already? I’m not gonna let this guy beat me – not today
Once again I’m pedaling with everything I’ve got


So much for my plan
I push and push, sprinting to catch him Finally I catch up, trying to control my breath Nice try! I got you now buddy


But Mark’s completely unfazed
He looks at me with a mischievous grin I’ll never forget    


And speeds off


I swear he’s taunting me
I've ridden fast and hard my whole life But now I feel like I’m slowing him down It doesn’t matter how hard I pedal
I just can't keep up to the crazy guy


Mark wins dinner,
And I win another slice of humility...


You probably guessed Mark's secret already He’s not riding a normal bike –
His bike is electric.


But it’s not like the ebikes I'd seen before
It doesn't look like a science fair experiment With wires everywhere and a battery clunked on


This one actually looks kinda cool
It’s a modern day Moped
And Mark is having the time of his life


I’m reminded of the island misadventure


Just like when I grabbed onto pickup trucks for some assist Mark can get a sweet boost from the motor any time he wants Imagine if I’d had this technology on that trip...


I beg him to let me try it
And it doesn't disappoint
It rides like a regular bike
But with speed any time you want it


I want one
I need one
How much are they, Mark?




My jaw drops again
I’d just spent big bucks on my dream motorcycle.


There's no way I’m dropping another $7k for this ebike Once again I go back to the motorcycle


Just months later Mark’s bike would become my inspiration I’d quit my job and become obsessed
It became my mission to create a bike like this


But mine will be different It will have:


More speed
More range
More performance And better looks...


For a fraction of the price

 FLX Roadster, 2015 


And just like that,
FLX Bike was born
But you can read more about that later...


I just wanted to fill you in on my personal story How I came to know that electric is the future That ebikes are a MASSIVE part of it
And why I went all-in on this business


I was lucky to find this out early
Before the ebike market completely exploded, and we’re still super early here


We believe more people will catch on every day They’ll trade gas for electric, old for new
And the eBike market will continue to grow


If you too believe the future is electric Then join us on our mission
And invest in FLX Today


You’ll invest in a team that is switched on
Focused on building the best bikes on the planet And obsessed with giving you the ride of your life!

  FLX Bike | Miles Board   
created with created with Twitter  

P.S. If you wanna win bets against punk kids like me... check out these bikes

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].


As you might know, FLX Bike has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in FLX Bike be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


FLX Investor Bruce Spencer Rides the Weapon X

6 months ago

Meet Bruce Spencer,

He's a Blade 2.0 owner and FLX investor living in Mission Viejo, California.

As both owner of FLX Products and FLX equity, I wanted to meet with him and hear his thoughts on our upcoming flagship model, The Weapon X.

With Bruce on a Weapon X prototype and myself on an F5 Trail, we set off for an epic 15 mile ride through the trails of Mission Viejo. 

What a rush!

This was my first real mountain bike ride since my injury last year, so I was sure to take it easy and keep the rubber side down... 

It was challenging, thrilling, invigorating. 

It reminded me once again - this is why. 

This is why we work our butts off to make the best electric bikes out there. 

We were in the zone, flowing, having the time of our lives. 

There's nothing like getting out and dancing with nature to give you a fresh perspective. 

It's exercise, meditation and FUN all in one package. 


Bruce loved the Weapon, but he was concerned about the retail price for it. 

The Weapon X he rode will retail somewhere between $10-13K, which is no small chunk of change. 

We're aiming to launch 2 versions - The Weapon, which will retail for much, much less - and the Weapon X - which is the racing spec version. 

The Weapon X, is designed to use the best of every component available, it will compete with other bikes in the $10-13K range. BUT when the Weapon X launches, we'll be offering some very steep pre-order discounts to make it much more competitive. 

You can learn more about the Weapon and Weapon X here

We'll be launching them sometime after the Babymaker II, which is just around the corner.


Over lunch Bruce told me about his aviation history and his business ventures. 

Bruce invented a Pneumatic Pogo Stick which holds 11 world records.

He's since sold the company, but still keeps one in the garage.

Bruce told me his story while hopping about the neighborhood.

Having recently recovered from a broken leg, I didn't dare try it…

To say I was impressed with Bruce's energy level would be a total understatement. 

At 77 years old, I couldn't help but think the daily ebike rides are keeping him fit and full of energy. 

The thought makes me want to get out and spend more time riding!

Are you an FLX Rider or Investor?

If so I'd love to go on a ride with you and hear your ideas about the company. 

Let me know in the comments where you're located and if you're up for a ride!

  FLX Bike | Miles Board   
created with created with Twitter  

FLX Origins: I'm Shaking in a tent, in a Banana Plantation

7 months ago

It's February 2012, 2AM

And I'm shaking


Lying in 3 inches of water

In a red tent pitched in a ditch

Of a banana plantation In China

The drum of typhoon rain pounds through the night

I've never been so exhausted in my life


But I'm too wet to sleep

Too tired to move

And too delirious to cry

I've never felt so alone



I pull the last bungee cord over a tent on my saddle bag

With Kelsey, my beautiful girl by my side

We cover up to beat the island sun and head out

We're gonna ride our bikes around this island

500 miles in tropical paradise

With my girl by my side?

Piece of cake…

I've been training a few weeks for this trip

And Kelsey all of 15 minutes

10 hours later we’re 90 miles away, laughing

Pitching our red tent on the beach under the setting sun

Ha! Not bad for a day’s work

With her head on my shoulder, we drift asleep


“Babe, it’s time to hit the road”

I nudge Kelsey awake at 6AM

“I can't, my legs hurt so bad!”

She can barely walk and isn't gonna pedal another mile

My plan's out the window and I pace the beach, torn

Do I turn around with her, or march on solo?


Oblivious of the fate that awaits me, I make my choice


I load her bike onto a bus

Get a cold hug goodbye

And continue with the mission

Have you ridden with someone who couldn't keep up?

Or given it everything you've got and still dragged behind?

It's an awful feeling when you're just on different levels


Well eBikes are the great equalizer

With an ebike Kelsey could've kept up

Maybe some motor assistance

Would have saved her legs

Saved this trip

And saved our relationship… just maybe

If you like to ride together with your friends or loved ones

Check out our skill equalizing ebikes today


But it's 2012 and there is no FLX yet…

Riding solo I pick up the pace

At this rate, I can do 120 miles a day

But it's not the same anymore

There's nobody to talk to,

To laugh with

To enjoy the sights with


It's just me and my thoughts

I think about Kelsey

Dammit I miss the way she smiles already

And I pedal on

The sun grows hotter and the hills taller

I begin to HATE them

Every minute climbing robs a minute from my destination

This one's so steep it takes me an hour to push the bike up

I'm not a happy camper

I'd have crushed this hill in 3 minutes on my motorcycle

And spent the other 57 enjoying a beautiful view


Instead I rush this photo

And hop my sore butt on the bike to make time

I pedal and pedal, racking up a cool 100 miles

Stopping just before nightfall to pitch my tent

I've got big plans for the night

I have my journal with me

A fresh watermelon

And a bag full of snacks


But as soon as I crawl in the tent

I collapse from exhaustion, too tired to eat

>> 2 Days Later >>

Left, right, left, right

Just one pedal after the other

I'm a shadow of myself


I'm still wearing the only long sleeve shirt I own

I can't feel my hands or my butt

My legs grow a nasty rash

I've had enough.

There's 200 miles to go

I take the highway instead of public roads

To avoid some hills and save about 30 miles

Cars pass me doing 80+ mph

I'm doing 12 at best, with no helmet

I don't care anymore

This ride couldn't get any more painful….


But then I hear the howl of wind blowing

A few drops of rain

Then more rain

And more wind

It's typhoon season

I give the pedals every drop of strength my muscles have left

The headwinds and stinging downpours just laugh in my face

I need to get off this highway

But the next exit isn't for 30 miles


I feel like I'm pedaling in place for hours

The wind is so strong

I swear I'm going backwards

I've completely lost my marbles

Screaming at the sky for mercy


The sun sets and the rain pounds on

But the exit's still 15 miles away

And I'm in the dark on the side of a Chinese highway - with no helmet


I can't risk getting hit by a car in the night

Because if I die in a bike crash, my MOM is gonna kill me

As the last glimmer of daylight fades away

I climb the railing to drag my bike up a dirt embankment

Shivering, I pitch my tent in the only place I can

In a ditch in the middle of a banana plantation

I collapse again, too exhausted to eat

The drum of typhoon rain pounds through the night


I'm shaking

Inches deep in the water that's filled the tent

There's nowhere to go

I've never been so exhausted in my life


But I'm too wet to sleep

Too tired to move

And too delirious to cry


I've never felt so alone

The sleepless hours in this cold miserable tent

Will change my life forever


What are you trying to prove?

To who?

Why did you ditch Kelsey?

Don't you love riding bikes?


It's in this tent I realize

Riding a bike has a clear point of diminishing returns

For me, that's around 15-20 miles

After that a fun afternoon turns into a grueling slog


I love getting somewhere

I love riding my bike,

But I'm not trying to win the tour de france here

My happiest moment of this whole trip

Happens in this busy little town on day 2

Because in this town a pickup accelerates beside me


I grab onto the side and hold on for dear life

as it pulls me up the hill ahead


Yeah I'm cheating, but I have the biggest smile on my face

Because these few miles resting my legs,


Are the happiest miles of my week

The only miles where I'm doing my body a favor


And NOW, ten years later,

I can have that same feeling anytime I want

At FLX, we're building bikes with powerful motors

And high capacity batteries right in the frame


Their MOTOR POWER will ASSIST YOU when you need it most

Give you a boost up the steepest hill

And help you get to where you're going without the sob story

It's my mission to make the best electric bikes out there

Because I know what it feels like

When your favorite pastime becomes an agonizing chore


That's why I'm all in on this company

And there's no turning back


If you too believe the future is electric

Join me on my mission to put the fun back into cycling

Join the hundreds of customers

Who have invested in our company for as low as $253

Click here to learn more or make your investment today.

Thanks for reading another moment in FLX History

And to all our investors-

Thank you, for believing in us

The road will have it's challenges, but we're determined to pedal on!

  FLX Bike | Miles Board   
created with created with Twitter  

PS: Last week we began filming the Babymaker II launch video
Keep an eye out for some big news 😉

From Mopeds to eBikes, We've Come a Long Way

7 months ago

The year is 2007

The first iphone has just gone on sale

Barry Bonds breaks the home run record

Drew Carey replaces Bob Barker on the price is right

And me?

I'm 17 years old in a dorm room at UC Irvine.

But this isn't your normal bunkbed and desk dorm room,

Walking through it, a big blue tarp on the floor crinkles with every step

The smell of gasoline vapor floods the room

And a fleet of vintage mopeds occupies every square foot.

How did I get here?

Well I'm on a college kid budget and parking costs $125 a month

I'm loaded up on classes

And working as a parking attendant to pay my share


With this schedule, every minute counts

Like most students, I twiddle my thumbs

Waiting for the shuttle to campus

Then walk another 15 minutes to and from class

In a day I spend 90-120 minutes in transit


That's a lot of time

Imagine if I can take back just 60 of those minutes

That's an extra hour every single day

To call family

To see friends

To study

To work…

Searching craigslist one day I find it

A 1978 cherry red Puch Sears moped

It runs 25mph, gets 100 mpg

And best of all, it kinda looks like a bike

Maybe… I can park it at the bike racks next to class

Is the solution to my modern problems hiding in tech from decades past?


I'm white knuckles, full throttle

Buzzing down campus drive

Passing traffic at a cool 25mph

It's all smiles as I pull in behind the science lecture hall

Lock my new moped to the bike rack

And casually walk into class

My commute -- 4 minutes door to door

I'm on top of the world.

For the first time in my life I realize the true potential of money

I traded $600 to save 5 hours commute every week

That's 260 hours a year

32 Eight hour work days

Or 11 full 24 hour days of MY LIFE back, every single year!


Just putting that extra time into my $10/hr parking job

I'll make the $600 back in 3 months

Talk about a good investment

So good that I start buying broken mopeds

Fixing them up, and selling them to other students

The party doesn't last forever though

Every other week I'm changing gaskets

Swapping fuel filters

And cleaning carburetors


Then the university decides we're having too much fun

And implements stricter parking rules

I get tired of fighting and sell off the whole fleet…

The mopeds are long gone, but the lessons learned

Like the oil stains on my dorm room floor, will stick with me forever.


Efficient transportation is PRICELESS

Not just because it gets you to where you're going

Because it SAVES YOU TIME.

Without time in this life, what do we have?

That's why the ebike market is exploding right now

It's expected to double by 2026

Battery technology is at a point where ebikes finally make sense

You can go just as fast and far as a moped without the headache

The technology has shrunk so much that we can make ebikes look like regular bikes

I believe 100% the future of transportation is electric.

That's why in 2015, I went all in on this business

Investing everything I have and every waking moment


To make a better electric vehicle

To help our customers get their time back

And to give people the ride of their life.


Today, you have the opportunity to join in on this mission

And become an investor of FLX

If you believe ebike business will continue booming,

Then this is the place for you. 


You can read more about the industry, our performance

And even look at our audited financials

(in the offering details link at the bottom of the campaign page)

We grew over 500% 2019 to 2020

If you like what you see, you can invest in the company or share with your friends!

Thanks for reading this brief moment of FLX history.

If you're already an investor, congrats!

We work for you now.

Rob Rast


FLX Bike

PS: Keep an eye out for some exciting announcements

I'll be reporting live from the factory in the coming weeks.
(And the factory is NOT in China, nor in Spain 😉)

BBB Accreditation

7 months ago

FLX Bike is committed to ethical business practices

This week, FLX Bike announced its recent accreditation by Better Business Bureau Serving the Pacific Southwest (BBB). As a BBB Accredited Business, FLX Bike is dedicated to promoting trust in the marketplace and upholding high standards for honest business behavior.

Now more than ever, customers want to trust companies they do business with and BBB is committed to building that trust. BBB Accreditation is an honor, and not every business qualifies. The dedication FLX Bike has displayed to earn this accreditation shows the high level of commitment they have for not only their customers but for the community in which they operate.

"We are pleased to join a community of businesses committed to doing things the right way," said Rob Rast. "We value building trust with our customers, and our BBB Accreditation is a public display of our commitment to excellence and maintaining high ethical standards.”

BBB Accredited Businesses adhere to BBB's Standards for Trust, a comprehensive set of policies, procedures, and best practices representing trustworthiness in the marketplace.

The standards call for building trust, embodying integrity, advertising honestly, telling the truth, being transparent, honoring promises, being responsive, and safeguarding privacy.

To learn more about FLX Bike, please visit our BBB Business Profile HERE!

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].


As you might know, FLX Bike has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in FLX Bike be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


To the Moon!

8 months ago

As we move into the new year and continue to find even more opportunities to make your customer experience easier, we are thrilled to announce that FLX is now accepting cryptocurrency for purchases of electric bikes on our web store.

That's right, now you can buy an FLX eBike using some of the most popular cryptocurrencies like Bitcoin, Bitcoin Cash, Ethereum, Litecoin - and more!

Thanks to Coinbase integration, cryptocurrency payments are now accepted on our website in a fully decentralized way.

How does it work?

After clicking the “Complete order” button during checkout, you'll be redirected to Coinbase Commerce to complete your purchase. It's a user-friendly process, very similar to checking out with Paypal.

The aim is to provide you, our valued customers and investors, a world-class experience by improving customer buying options and internal systems

The eBike market is one of the fastest-growing markets across the globe, and you have an opportunity to get in on the action. Our equity crowdfunding campaign has been live now for under 2 weeks and has already raised $396,328 from 225 investors.

Things are taking off fast, but we're still seeking new investors 🚀 Each investment allows us to make improvements to products and practices. Don't miss out on this lucrative opportunity to support an innovative technology that will benefit the planet— and you! 

Thank you,
Rob Rast & Team FLX

Phone Support is Now Available

8 months ago

We hear you loud and clear!

We'll admit, there were a fair amount of growing pains to overcome this past year. While our Babymaker Indiegogo campaign was a resounding success— it certainly required the team to overcome our shortcomings and learn a LOT, FAST!

BUT, you hung in there while we continued to improve on our commitment to achieving world-class service excellence and now, we're happy to announce phone support is now available.

Now, you can reach our dedicated FLX rider support team over the phone during our new extended business hours (Monday thru Friday 9 am-6 pm PST) with any questions you may have.

While questions about our equity campaign are best answered here, you're welcome to reach out with questions and concerns related to your bike anytime via email and/or phone.

Whenever you need us, we'll be there!

The eBike market is exploding and now is your chance to get in on the action. Each investment allows us to design NEW bikes and accessories that will improve how you ride, where you ride, and even when you ride. eBiking is no longer just a weekend hobby — It's a way of life. 

Our equity crowdfunding campaign has already raised $386,381 from 226 investors. Things are taking off fast, but we're still actively seeking more investors to help take this to the next level! 🚀

You invest in us, we invest in YOU, & everyone WINS!

Over 210 Investors Strong!

8 months ago

Wow! Thank you so much.

Our equity crowdfunding campaign has been live now for one week and I'm very happy to say we've raised over $375K from over 210 investors to date. While this is a good start, we're actively seeking more investors to help us fund our efforts.

You invest in us, we invest in YOU.

Each investment allows us to make improvements to the company that benefit you directly. This week, we hired a new mechanic!

Meet Your New FLX eBike Specialist, Jonathan.

With many years of eBike mechanic experience and a passion for green/electric tech, Jonathan will be here to serve you whether it be online tech support, order fulfillment, or eBike service.

"I wanted to work with eBikes because I think they are the future. It convinces people to ditch their cars and do something else." — Jonathan U.

Whether you’ve already invested or not, you should know that we’re looking to build a long-term relationship with our investors. Our ultimate goal is to build a community of investors that influence others and act as our brand advocates. We’re confident that we’ll all be working together for a long long time. 

Thank you!

Rob Rast and Team FLX

Welcome Investors!

8 months ago

First things first:

A massive THANK YOU, and WELCOME to our first investors!

Yesterday we opened investment in FLX Bike for the first time ever. 125 investors have joined as of 11:15AM (on day two!) We couldn't be more thrilled to have your trust and support as we continue working to take FLX Bike to the next level! 

We've already surpassed the offering minimum, which means we'll be able to request a disbursement soon, and put these funds to work. Our aim is to better serve our customers, so the first things we're looking at doing with these funds are:

1. Fund incoming and upcoming inventory builds - so we can ship bikes to customers faster and reduce waiting periods for sold out items. 

2. Build out our team with more experienced professionals - so we can consistently provide world class experiences for all FLX customers. 

You can expect to see some exciting news from us in the coming updates. So stay tuned and let us continue working for you :)

Thank you again for your faith and support,

Rob Rast and Team FLX

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

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