Flont is revolutionizing the fine jewelry experience — our members borrow something new every month, and keep what they love.
We carry thousands of jewels from designers like Bulgari, Cartier, and Tiffany & Co., and have exclusive partnerships with 30 leading designers. Now you can have an unlimited jewelry box, starting at $59 per month!
I was destined to launch Flont. I'm a software entrepreneur who became an unlikely brand president at Richemont (Cartier, Piaget, Montblanc, Van Cleef & Arpels). My wife, Mimi So, is an influential jewelry designer, with collectors around the world. We witnessed first hand that fine jewelry ($800 and up) does not sell online — because you need to try it!
Flont makes it easy to explore, wear, and enjoy fine jewelry. Select from four membership levels, choose a jewel from our curated collections, and wear it for a month! Discover new designers, be adventurous, and maybe find something to keep forever, at a great discount. 10% of our members buy a jewel they love within 3 months, and 100% Flont something new each month! Both Flont and our designers earn a profit, even if members never make a purchase. But when they do, the average sale has been over $3,500. Off the charts, for e-commerce transactions.
Discovery, and a new revenue channel, is fantastic for designers.
Designers are beating a path to our doors (overlooking Rockefeller Plaza). 30 brands are now exclusive to Flont. The brands provide the jewelry, and we provide the memberships, logistics, marketing and channel partners.
We started with Flont Fine, a $249/mo membership with manageable volume. We proved our model, developed our technology, insurance and logistics, and refined our brand partnerships. Then we made amenity deals with travel and apparel firms to offer Flont to thousands of users.
We just launched Flont Demi, a $59-119/month membership for $800 to $2,500 jewelry, and are scaling to support 100,000 members.
Flont has raised $2.4 million from influential investors including Carmen Busquets, the ex CEO of Revlon, the CMO of Google Asia, the CEO of Onward Luxury, the ex CMO of Coach, and 12 more). We have the best partner in Asia (Chow Tai Fook, a $7 billion jewelry retailer with 2,400 stores). Now you can invest in Preferred Shares just like the pros!
Flont is at the inflection point to begin major growth. My dream is for our clients and supporters to join us as investors. I hope you will contribute to, and profit from our growth.
- Cormac Kinney, Founder