Flont is revolutionizing the fine jewelry experience — our members borrow something new every month, and keep what they love. 

We carry thousands of jewels from designers like Bulgari, Cartier, and Tiffany & Co., and have exclusive partnerships with 30 leading designers. Now you can have an unlimited jewelry box, starting at $59 per month!

I was destined to launch Flont. I'm a software entrepreneur who became an unlikely brand president at Richemont (Cartier, Piaget, Montblanc, Van Cleef & Arpels). My wife, Mimi So, is an influential jewelry designer, with collectors around the world. We witnessed first hand that fine jewelry ($800 and up) does not sell online — because you need to try it!

Flont makes it easy to explore, wear, and enjoy fine jewelry. Select from four membership levels, choose a jewel from our curated collections, and wear it for a month! Discover new designers, be adventurous, and maybe find something to keep forever, at a great discount. 10% of our members buy a jewel they love within 3 months, and 100% Flont something new each month! Both Flont and our designers earn a profit, even if members never make a purchase. But when they do, the average sale has been over $3,500. Off the charts, for e-commerce transactions.

Discovery, and a new revenue channel, is fantastic for designers. 

Designers are beating a path to our doors (overlooking Rockefeller Plaza). 30 brands are now exclusive to Flont. The brands provide the jewelry, and we provide the memberships, logistics, marketing and channel partners.

We started with Flont Fine, a $249/mo membership with manageable volume. We proved our model, developed our technology, insurance and logistics, and refined our brand partnerships. Then we made amenity deals with travel and apparel firms to offer Flont to thousands of users. 

We just launched Flont Demi, a $59-119/month membership for $800 to $2,500 jewelry, and are scaling to support 100,000 members.

Flont has raised $2.4 million from influential investors including Carmen Busquets, the ex CEO of Revlon, the CMO of Google Asia, the CEO of Onward Luxury, the ex CMO of Coach, and 12 more). We have the best partner in Asia (Chow Tai Fook, a $7 billion jewelry retailer with 2,400 stores). Now you can invest in Preferred Shares just like the pros!

Flont is at the inflection point to begin major growth.  My dream is for our clients and supporters to join us as investors. I hope you will contribute to, and profit from our growth.

- Cormac Kinney, Founder

Now you have an unlimited jewelry collection. 

Select from 3 flavors:

From $59/mo

Borrow $800 to $2,500 jewels

for a month

From $239/mo

Borrow $2,500 to $7,000 jewels

for a month

From $290 per event

Borrow $7,000 to $300k jewels

for three days

Flont an unlimited jewelry collection. 

For a low monthly price, you can borrow jewelry constantly from Bulgari, Cartier or Tiffany & Co., and dozens of global and artisan designer brands. Flont is a lifestyle, where you discover and enjoy new jewelry every month. And if you fall in love with a piece, keep it at the member price.
         
We started with only one offering — Flont Fine, a $239 membership to borrow $2,500 to $7,000 worth of 18K designer fine jewelry at a time. We have completed over 300 transactions since launch.

We just launched Flont memberships in five sizes, to fit every budget.  You can Flont jewelry costing $800 to $7,000 all month long.  Jewelry for events goes all the way up to $300,000, from brands like Hearts on Fire. We have signed up 18 new exclusive partners to supply jewelry. Insurance is included with Flont Fine and Flont Privé, and is optional for Flont Demi.

Our collection is highly curated by experts, and of course all of our jewelry is authentic, from the best designers. Most pieces are provided directly from the brands, and we also have an incredible collection of vintage pieces, sourced from leading estate buyers.

We ship our jewelry in a unique Flont case, and include a pre-paid return label. Jewelry sharing is better for the environment, by recycling. And real jewelry is better for the environment than fake fashion jewelry, which is made with lots of harmful chemicals.  Even the Flont case is reusable, eliminating thousands of wasteful cardboard boxes! 

We are ready.

Flont just completed its successful soft launch. Before investing in big infrastructure, our goal was to perfect a “product—market fit,” and build the team, technology, logistics and exclusive partnerships that will sustain long-term growth, and a competitive advantage, all on a limited budget.

We haven't spent a dime on advertising. When Flont was started last summer, we had to make a choice — invest in customer acquisition, or invest in long-term competitive advantages. We chose the latter, because we believe that a strategic approach will create the most value. If we built users quickly, without exclusivity, a well-funded competitor could take our place in the segment we've pioneered.

Now that Flont is positioned strategically, with a competitive advantage, we are ready to go after a large market and protect our turf.

Key Accomplishments

1. Our Business Model. We don't purchase inventory, so we must be very attractive to the brands who provide the jewelry. We educate novice consumers about jewelry, and invite them to experience great design. Flont is a new revenue channel for brands, and a new kind of marketing — by providing the luxury experience. We have proven that "Try & Buy" works!  Now Flont is pioneering innovative marketing partnerships, targeting 1,000 clients at a time. Flont and its partners share revenue. Brands get lifelong followers.
2. Exclusive Brands.  We carry 50 brands, and 30 designers and brands have committed to an exclusive partnership with Flont so far. They agree to only lend jewelry through Flont. This is how we protect our business, allowing us to invest more in the concept. Otherwise a bigger competitor could take our place.
3. Exclusive Insurance.  We developed a new kind of insurance coverage, in partnership with a leading global underwriter. It covers all of our jewelry, anywhere in the world. Our jewelry is 100% protected, whether it's in our vaults, in a retail store, in transit, or most importantly, in the possession of our clients. 
4. Exclusive Channels. Our partners will introduce Flont to 30,000 members, through 3,700 sales associates, and place Flont service counters in hundreds of stores. These come through strategic deals with Carlisle, Inspirato, and Chow Tai Fook in Asia.  We have many partnerships in the works, with hotel companies, cruise lines, credit card brands, travel sites, and beauty and department stores. 
5. Proprietary Tech & Logistics. Our founder is a software guy, so our tech is great. We built a custom ERP system to manage inventory and shipments, an e-commerce platform to lend, reserve, rent, or sell every item, and a financial system to manage the revenue sharing. Finally, we built a CRM system to customize our newsletters. We call it "Engage and Educate." Your content is based on what you've borrowed and pages you've viewed, so we build each client's jewelry knowledge. Knowledgeable clients have confidence to purchase.

Flont NYC member lounge overlooking Rockefeller Plaza

Key Learnings

1. Conversion. When clients keep jewelry for 30 days, 10% of members purchase an item within 3 months.
2. Education. Clients start with well-known brands like Cartier, then explore. The education process leads to member longevity and purchases.
3. Pricing. Starting our membership at $239 established a premium market position. For millennial clients, the ideal starting price is under $99. It’s easy to go down market, and difficult to go up.
4. Curation. Careful selection motivates great brands to participate, and builds trust for customer purchases.
5. Security. We learned how to block fraud attempts and prevent theft, and proved our ability to manage losses. There have been many attempts, none successful.

Flont jewelry display at a pop-up event for stylists in New York

Our founder is a software entrepreneur married to a top jewelry designer, Mimi So. In 2006, Richemont (the parent of Cartier), formed a joint venture with Mimi, and they asked Cormac to join as president. For three years, he helped open her stores around the world, met with hundreds of top retailers and thousands of customers, and hired 60 staff. After ten years learning from his wife, and three years inside Richemont, Cormac knows the jewelry business from the artisan and the global brand perspective.

This background and first-hand knowledge prepared us to solve the logistics challenge of jewelry sharing in a way that is supportive of brands, whether they are artisans like Mimi So or grand dames like Cartier.

We started small, first by hiring Brooke Magnaghi, a world-class jewelry editor with years of experience at W Magazine, WWD, and Vogue. While Cormac started building systems, Brooke approached jewelry artisans, ten of which agreed to join the Flont experiment in the first six months.

In a year since launch, we have completed hundreds of transactions and improved every process along the way. In addition to all of our custom technology, we built a vault and fulfillment department that prints personalized cards for every client; a quality assurance department to inspect each jewel coming and going; a workshop to clean, polish and repair every item before use; and a packing and shipping department.

Our lead investor is Carmen Busquets. She was the first investor in Net-a-Porter, Moda Operandi, Lyst, Farfetch and Glamsquad. Fashion fairy godmother!

We are a team of brilliant fashionistas and beautiful nerds

We love to work hard, have fun, and delight our clients. Together we have pioneered a new segment, high-touch e-commerce. Millennials prefer experience over ownership, and luxury items are at the top of the list. Our innovative model makes it possible — and our logistics make it happen.

We couldn't have done it without a ton of help from our early investors, who are fantastic advisors. In total, they include 11 CEOs and 3 CMOs!

We are supported by stellar investors

Our investors includes the former CEO of Revlon, CMO of Coach, the CMO of Google Asia, the CEO of Onward Luxury Group, the ex CMO of Neiman Marcus, ex President of Coca-Cola, the CEO of Luxury Institute, and the original investor in Net-a-Porter, Moda Operandi, Lyst, Far Fetch, and Glamsquad, and executives from Ritz-Carlton, Bergdorf Goodman, Avon, Cartier, Macquarie and Lord & Taylor. Plus Adrian Cheng and the C Ventures team.

The Flont Asia team visiting New York, preparing to launch in Hong Kong

Flont New York team preparing to launch LA pop-up store

Flont is building a global brand

Chow Tai Fook is our fantastic partner in Asia, with over 2,400 fine jewelry stores. They are opening beautiful Flont lounges in Hong Kong and Shanghai. Together we are launching the Flont service in Hong Kong, China, Taiwan, Macao and Singapore, with service counters in hundreds of locations. Flont (meaning our investors) own 38% of this exciting joint venture.

Your timing is perfect. 

You are just in time to join 20 of the most sophisticated consumer products and fashion tech investors. You can be part of our first preferred stock investment round.

Flont has a great team, world-class technology, incredible partners, and an experienced leader who has launched five startups which were acquired by public companies or private equity funds. He wants our true fans and supporters to be among our investors, in preferred stock that VCs want.

Flont is at the inflection point, ready for rapid, global growth. We have tested, refined and proved our model and platform, and are ready to scale. Consumers are clamoring for jewelry as a service. They want the luxury experience, without the financial commitment. 

We have current and pending channel partnerships that can drive tens of thousands of clients to Flont. We have built and tested our infrastructure, the QA, repair, vault, and fulfillment — all in miniature. All we need is capital to expand our capacity, and begin operating at scale. 

As the pioneer of high-touch e-commerce, with global partnerships and dozens of exclusives, Flont should be an attractive acquisition for many large companies — e-commerce platforms, luxury e-commerce sites, luxury conglomerates. 

The world is ready to Flont!

The Flont leadership and our superstar investors