Founder, Jason Deese, has witnessed countless weather-related tragedies during his 25 year public service career as a meteorologist at NOAA (the National Oceanic and Atmospheric Association). The powerlessness he felt in these moments fueled his desire to make a difference. Deese set out to create an algorithm that could predict when lightning would strike, providing invaluable lead time for those in harm's way to seek shelter.  The algorithm was tested and refined on over 3,000 storms spanning multiple seasons and environments, resulting in up to a 99% accuracy rate. This success prompted Jason to apply for a patent which was issued in September of 2019 and assigned to the company in October of 2020.

Flash’s story is one of triumph in one of the last frontiers in weather forecasting, with a solution that puts the power in our hands and allows us to protect the people and the things about which we care the most.

Over 4,000 people die per year due to lightning in 24 countries (Source), and in 2019, more than $900 million in lightning claims were paid out to nearly 77,000 policyholders (Source). Lightning losses for the US economy are approaching $6-7 billion per year, affecting thirty percent of US businesses (Source). 

Incidents of lightning delaying aircraft take off costs airlines billions, with the current cost to air carrier operators for an hour of delay due to the weather ranging from about $1,400 to $4,500 per aircraft (Source).

Lightning frequency is predicted to possibly increase by 50% through the year 2100, due to climate change (Source), and recent studies indicate that each degree Celsius of global temperature increase will result in 12% higher incidence of lightning (Source). 

At Flash, we have patented an algorithm, and a working prototype implementing that algorithm, that predicts the first and last lightning strike with origin accuracy. Our algorithm has been tested and proven on 3,000+ storms of all types, during all months of the year, in all different geographic locations, including elevated terrain. As a result, our customers have defined our accuracy to be up to 99.6%.

This means that we know where the lightning starts in the clouds within a tenth of a mile, and then can predict the 1-2 mile radius down on the ground where the lightning is expected to strike as it branches out and then strikes.

* Product is a working prototype and not currently available on the market

The entire weather industry is worth $6 billion (Source), and $3 trillion dollars of the US economy is made up of weather sensitive industries (Source).

(Source 1, Source 2, Source 3, Source 4, Source 5)

In September 2019, USPTO granted us a patent for our product. Since then, we have developed and tested our algorithm, and have become incorporated.

We have relationships and have had initial conversations with the following companies:

• SouthWest Airlines

• Spirit Airlines

• NetJets

• Atlanta Hartsfield Airport Authority

• Raleigh Durham Airport Authority

• Elbit Defense Systems

• Georgia Emergency Management Agency

• Tennessee Parks and Rec Authority

• Georgia Power

Flash provides weather predictive analytics through the power of its algorithmic insights and the availability of both elastic computing, and big data. The company uses these tools together to accurately predict the first and last strike of lightning from a storm. Just as satellites allow for hurricane tracking and doppler radar allows for tornado detection, FLASH accurately predicts when lightning may occur and when it could be a threat to our safety. 

Our sales model will follow a three track approach initially focusing on the three largest potential sectors: Aviation, Insurance, and Public Safety. In addition to revenue, these initial customers are expected to supply valuable proof of market acceptance that may lead to inclusion of the API services into smartphone, wearable technologies, smart appliances, and other IoT implementations.

Other companies claim prediction, but they are simply taking lightning that has already occurred and extrapolating out its future location with more or less accuracy. We believe that FLASH is the first company to actually predict the first lightning strike to occur, with 15 to 25 minutes lead time, before any lightning storms have developed. Unlike other companies before us, Flash uses new and innovative weather intelligence technology, rather than hardware.

We believe the fastest way to save the lives of as many people as possible is to sell our technology in Software as a Service (SAAS) format to as many large and far reaching enterprise customers as possible. It so happens that this approach is also consistent with maximizing shareholder value in our view. If we just launched a consumer facing app, we would not have the resources to support it adequately or to spread the word quickly enough and there are a lot of places the technology would never reach (for example aircraft in flight). Our goal is to be the number one lightning prediction service worldwide, and a world leader in weather intelligence, but we need your help to do it!

In Q1 of 2021, we plan to raise our seed capital, hire an API developer and salesperson, and in Q3 of 2021, we plan to hire another salesperson and close 2-3 enterprise customers. By early 2022, we would expect to begin a Series A financing and to scale our customer base. 

Within 3 years, we hope to have launched mobile applications in both android and IOS stores and an API to support the SAAS model.

Founder, Jason Deese, spent 25 years as a NOAA (the National Oceanic and Atmospheric Association) published research meteorologist specializing in decision support for public safety and aviation hazard mitigation. He spent most of his career focused in the southeast states where lightning occurrences are most common. Today, he leads a team made up of research meteorologists with many years in lightning research, and experts drawn from a variety of industries, including but not limited to aviation - where our product has a highly valuable and immediately actionable use case.

At one time or another, we’ve all been faced with challenging weather conditions, that perhaps even made us fear for our safety or the safety of our loved ones. At Flash, we understand the dangers that lightning can present and we’ve made it our mission to create the ultimate solution to this problem.

We believe our product is unlike anything else on the market, with a patented algorithm and weather analytics that produce up to 99% accuracy. We hope you’ll join us as we partner with major corporations to make our life saving technology available worldwide!