I'm pleased to announce that Peter Rojas has formally joined Fisher Wallace as an advisor. Peter is a partner at Betaworks Ventures, a venture capital fund investing in the future of how we live, work, and play online; among other investments, Betaworks Ventures was a seed investor in Giphy (acquired by Facebook in 2020).
Prior to Betaworks Ventures, Peter was VP of Strategy at AOL and Co-director of Alpha, the company's experimental products group. He is also the co-founder of several successful startups, including Weblogs Inc. (acquired by AOL in 2005), where he created and was editor-in-chief of both Engadget and Joystiq; Gizmodo/Gawker Media (now part of G/O Media); music discovery service RCRD LBL; and gdgt, a social commerce platform (acquired by AOL in 2013).
I've known Peter for many years, and he's coming on board Fisher Wallace at a critical moment for our company - and our country - as we work to elevate the understanding and treatment of mental health.
Peter and I recorded our Zoom conversation yesterday as a means of introducing him to our tens of thousands of customers, our thousands of individual investors on StartEngine, and other stakeholders - you may watch the 25 minute exchange on Vimeo (I'll also post it as a podcast and update on StartEngine itself shortly). Warning: it was my first time recording a zoom and the camera does not switch back to who's actually speaking as regularly as it should ;)
Peter believes Fisher Wallace has the potential to become the "Peloton of mental health" - we are working to realize this potential via a combination of new FDA-Approval and re-Clearance applications, rebranding from Pearlfisher (Blue Bottle Coffee, Seedlip), Version 2.0 industrial design from Eric Fields (Beats, Nest), and new app and website development for our upcoming prescription and wellness brands.
Here are a few highlights from my Zoom with Peter:
- Peter is excited by the "end-to-end solution" approach to mental health and wellness that Fisher Wallace is currently developing, and believes "the moment is here" culturally in the US.
- Fisher Wallace is not simply a device, "it's a practice."
- In a recent survey of hundreds of Fisher Wallace customers, more than 75% of respondents declared that they intend to use their Fisher Wallace device for the rest of their lives.
As always, if you invest $1500 or more in Fisher Wallace on StartEngine, you will receive a free device (you may opt for Version 1 or Version 2, with anticipated release of Version 2 by end of Q1 2022).
Cofounder and CEO, Fisher Wallace