As you can see, the first t-shirt arrived. As mentioned previously, we are in the process of submitting data to scientific journals so additional details will be forthcoming upon publication - but we're still having some early fun here celebrating our clinical trial results over at the Laboratory.
Here are a few key updates:
- The telemedicine service that will become a seamless part of the checkout process on fisherwallace.com is undergoing final API integration today and should be live next week. This allows for our customers to obtain a prescription from a third party provider licensed in their state without having to leave the checkout process (similar to Hims&Hers). That should increase our e-commerce conversion rate and provide a much better customer experience.
- We have submitted our new Version 2.0 brand name (still confidential), generated in collaboration with branding firm Pearlfisher, to the US Patent and Trademark Office (as well as in various European markets). It's a single syllable word that truly captures the essence of the brand and mission of the company. Pearlfisher is now diving into creating the logo, iconography, tag line, overall messaging for our marketing materials, and other branding assets.
- Industrial design on Version 2 is nearing completion of Phase 1, which means we are close to a final form factor concept which is wireless, features an integrated cell phone speaker (to provide audio cues to the user such as when the treatment session is complete, or if there are any conductivity issues requiring re-wetting the electrode sponges, etc), LED lighting, Bluetooth and, perhaps best of all, the ability to be offered in several color choices. In short, this will be a device people will be delighted to put on and even wear in public, and should greatly reduce any fear generated by seeing a red and black wire.
- Mechanical and electrical engineering workflows are now beginning, based on this evolved design concept - engineering will actually cost significantly more than industrial design, but we are working with a firm that has engineered many well known wearables to ensure world-class performance, fit and finish.
Thanks for your consideration, and as always, if you invest $1500 or more in our campaign, you are entitled to receive either a free Version 1 device (shipped within 4 weeks of your investment) or reserve a free Version 2 device. At this point our Version 2 ship date looks like it will be April at the earliest, and more likely May 2022. I'll keep you apprised of this as development continues.
CEO, Fisher Wallace
This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.