The FidoTV offering is now closed and is no longer accepting investments.

FidoTV

TV, Mobile, Web Network For Dog Lovers

Small OPO
Castle Rock, CO
Advertising and Marketing
Accepting International Investment
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A Network For Dog Lovers: All Dogs, All Day

People love dogs! FidoTV is a new multi-platform television network that broadcasts the best original content and movies for people who love dogs. We deliver compelling "dog-centric" content that educates, entertains and informs. 


Our captivating content is oriented toward the 155 million individuals and 60.2 million households that own dogs in the USA (American Pet Products Association / 2010 U.S. Census). Our goal is to be distributed on a 24/7 basis through Over The Top (OTT) platforms, cable, direct broadcast satellite (DBS), fiber and telco.

Join The Pack!

We're looking for investors to support our mission of creating emotionally engaging original content orientated towards dog enthusiasts that educates, entertains and informs — ensuring our content is available to everyone, everywhere.


We believe the current disruption within the television industry and the proliferation of OTT distribution creates significant opportunities for FidoTV.

The Offer

Investment
$5/share of a Series A Preferred Stock, which is the very same class of stock issued to FidoTV’s founding investors. Since inception, FidoTV has received $7.2 million in equity investment. When you invest you are anticipating the company’s future value will exceed $14.6 million.

FidoTV is the only network exclusively dedicated to dogs

We bring together people (and businesses) who share a passion for dogs

Our Shows

Our goal is to provide a video ecosystem where dog lovers can find TV entertainment and support services for dogs. Our family-friendly programming includes shows from around the world, as well as FidoTV originals and special Live Events. Our mission is to provide dog enthusiasts with entertaining, educational, fun, and family-friendly content that they can enjoy on any platform. 


Check out a sampling of our 2017 programming below and see how FidoTV is already winning over the hearts of dog lovers everywhere. 

Additionally, FidoTV programming will create awareness about positive dog ownership and calls to action that improve the dignity, health and wellbeing of man’s best friend, reinforcing the strong emotional bond between people and dogs.

The Dog Market Is Booming

With media reporting focused on “cord cutting,” “skinny bundles," and the ascendancy of Internet-based video services, what is getting lost in the discussion is the preference for professionally produced, subject-relevant, long-form video programming. The current industry disruption creates significant opportunities for niche content providers that cater to the interests of large endemic affinity groups.


There are 155 million dog owners in the USA with no single network exclusively dedicated to dogs as a subject matter, yet there are successful networks dedicated to hunting, fishing, tennis, golf and many other specific subject matters. FidoTV is a family-friendly destination and it always will be.

Millennials comprise the largest group of dog owners.

American Pet Products Association

In 2016, owners spent +66 billion on their pets.

American Pet Products Association 

250 Million Americans own a video-enabled device.

eMarketer

Food lovers have the Food Channel

Homeowners have HGTV

News junkies have CNN

Sports enthusiasts have ESPN

Now, America’s 155 Million dog lovers have FidoTV!

YouTube boasts 17.6 Million dog videos, which garner 1 Billion monthly views.

Head-to-head dog programming has rated higher than sports according to Nielsen: The Westminster Dog Show received a 2.8 rating while the NBA's all-star game only received a 2.6 rating.

According to Box Office Mojo dogs are popular at the box office. Dog movies, on average, outperform competing movies by more than 200%.

Revenue Model

FidoTV will generate revenue through five primary sources

Advertising

Pets are serious business. A recent American Pet Products Association report revealed that spending on pets hit a record $66.75 Billion in 2016, a 10.7% increase over 2015, with more than $1 Billion annually spent on advertising. Advertising will be offered on both linear and digital platforms. Strategic endemic advertising partnerships (food, healthcare, health insurance, products, and services) create additional significant revenue generating opportunities.

Syndication

Syndication of FidoTV content to other domestic and international cable, satellite, broadcast, and digital outlets provides a recurring revenue stream, extends FidoTV’s audience reach, and serves as a preview of the FidoTV network.

E-commerce

In 2016, the American Pet Products Association reported pet products and pet food generated $42.9 Billion in sales, with $3.7 Billion sold online (Packaged Facts). The company will be launching a FidoTV pet products home shopping program and interstitials in tandem with a robust FidoTV e-commerce platform.

Program Sponsorships

Program sponsorships and co-branded content is highly attractive to endemic advertisers as it provides them with the opportunity to associate their brand with the values of a FidoTV program on an exclusive basis, and build a deeper affiliation with the program viewers. Program sponsorships enable FidoTV to provide additional engaging original content paid for by the sponsor.


Content Licensing

The company will continually expand its original content library, which, in addition to being initially aired on FidoTV, will be available for licensing to international distributors. One of the many benefits of FidoTV content is its ability to continue to generate revenue for up to 10 years. Long form content will also be edited into short-form video content (1 to 5

minutes) for licensing to entities seeking contemporary dog-related content for their own digital site.

The Team

Our innovative team is experienced in business operations, program development, production, video distribution, licensing and e-commerce. We have an amazing management team aided by leading industry organizations which support every part of our business, including distribution, national advertising sales, content development, programming and marketing.

FidoTV Is Already On The Road To Success

As a start-up television network, FidoTV is currently distributed to 4.5 million households by AT&T U-verse, CenturyLink Prism, Google fiber, Summit Broadband, Cincinnati Bell, and as a subscription video-on-demand through Amazon Prime Video. In Q3 2018, FidoTV will launch a live-stream to Roku’s +15 million subscribers, increasing FidoTV’s national reach to +20 million.


One of FidoTV’s initial investors, and single largest shareholder is the American Kennel Club (AKC). Founded in 1884, the AKC is the largest purebred dog registry in the world. The AKC advocates for the purebred dog as a family companion, advances canine health and well-being, and works to protect the rights of all dog owners and promote responsible dog ownership.


FidoTV's goal is to be available to everyone, everywhere. FidoTV will be distributed through over the top (OTT) platform(s), cable, direct broadcast satellite (DBS), fiber and telco, and will be viewable on all devices.


And We've Got Big Plans To Keep Growing

We will put our StartEngine campaign funds to good use. Funding will be utilized to increase national distribution, advance national advertising sales, create and acquire additional content, implement marketing and support operations.

Join Us In Making FidoTV Available To Dog Lovers Everywhere

If you want your FidoTV, join us on this exciting journey as we build the only multi-platform television network (in the entire world) exclusively featuring dogs.


Our commitment to you is that we will continually create high quality, emotionally compelling, family-friendly “dog-centric" video content that educates, entertains and informs, while serving as the influential voice for the voiceless. Our content will always create awareness about positive dog ownership and calls to action that improve the dignity, health and well-being of all dogs. We will always endeavor to make FidoTV available for everyone, everywhere on all video platforms.

Join us!

Invest in FidoTV Today!

Robust Viewer Interest

The company has conducted extensive market research. In a survey of 600 active television viewers, R.L. Repass & Partners, an independent research firm, found that FidoTV with its dog-centric programming would rank 4th out of the top 30 most broadly distributed cable channels.

Niche Network Sales 2011 - 2017

Since 2011, eight established and profitable niche networks have sold. As a start-up network, FidoTV’s current subscriber base, subscriber fees, EBITDA, and free cash flow is not currently comparable to the subscriber base, subscriber fees, EBITDA, and free cash flow at the time of sale of any of the networks referenced below.

SNL Kagan

In the Press

Wag raises $300M round
February 1, 2018

SoftBank is betting big on Wag. The Japanese tech giant this week announced a $300 million investment in the Los Angeles-based dog care service via its SoftBank Vision Fund.

PetSmart is acquiring Chewy.com for $3.35 billion
April 18, 2017

PetSmart has agreed to make the biggest e-commerce acquisition in history, putting a deal in place to snatch up fast-growing pet food and product site Chewy.com for $3.35 billion, according to multiple sources familiar with the deal.

Mars, Incorporated Completes Acquisition of VCA Inc.
September 12, 2017

Mars and VCA Animal Hospitals announced that they had entered into an agreement for Mars to acquire VCA for $93 per share in a transaction valued at approximately $9.1 billion.

Two Competitors (Finally) Merge to Tackle the $60 Billion Pet Care Industry
March 30, 2017

The combined business did more than $150 million in bookings last year, connecting pets to vetted sitters online.

The Puppy Bowl
February 4, 2018

The Puppy Bowl is Animal Planet's most popular show of the year, and has come to inspire the "Puppy Bowl effect," when shelters report a spike in interest following the yearly broadcast.

The feel-good Hallmark Channel is booming
August 21, 2017

Ratings are booming. Hallmark was the only non-news channel in the top 15 to see substantial viewership growth last year.

‘Puppy Bowl XIV’ Fetches All-Time TV Ratings High
February 5, 2018

With a 1.46 rating among adults 25-54, Sunday’s 3-5 p.m. ET premiere telecast marked the highest-rated “Puppy Bowl” ever, TheWrap has learned. That Nielsen number is a massive (err, a Great Dane-sized?) 32 percent better than last year’s version.

Offering Summary

Maximum 214,000* shares of Series A Preferred Stock ($1,070,000)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 2,000 shares of Series A Preferred Stock ($10,000)


Company
FidoTV Channel, Inc
 

Corporate Address
43 Bantala Place, Castle Rock, Colorado 80108
 

Description of Business
FidoTV is a 24 X 7 Television, Mobile, Web Network for Dog Lovers
 

Type of Security Offered
Series A Preferred Stock
 
Purchase Price of Security Offered
$5.00 per Share
 

Minimum Investment Amount (per investor) 
$250.00










The 10% Bonus for StartEngine Shareholders

FidoTV Channel, Inc will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 20 shares of Series A Preferred Stock at $5 / share, you will receive 2 Series A Preferred Stock bonus shares, meaning you'll own 22 shares for $100.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$732,494.00 USD
$1,249,738.00 USD
Cash And Cash Equivalents
$41,020.00 USD
$107,003.00 USD
Accounts Receivable
$114,484.00 USD
$156,884.00 USD
Short Term Debt
$691,260.00 USD
$298,896.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$310,257.00 USD
$493,962.00 USD
Costs Of Goods Sold
-$1,362,948.00 USD
-$4,373,339.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,915,868.00 USD
-$3,136,199.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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