FattE-Bikes

Combining Art with Transportation

FattE-Bikes

Combining Art with Transportation

Denver, CO
Transportation
We are FattE-Bikes, one of the most customizable electric bike companies. We build our e-bikes in the USA, combining Art with Transportation to produce eye-catching electric bikes and the future of micro-mobility. Along with selling direct to consumers, we are expanding our distribution networks by working with retailers nationwide in order to increase brand awareness and scale quickly.

$197,391

raised
104
Investors
$10.3M
Valuation
$2.01
Price per Share
$350.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
30
Days Left

$197,391

raised
104
Investors
$10.3M
Valuation
$2.01
Price per Share
$350.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
30
Days Left

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into FattE-Bikes:

$349+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$349+
Investment
Tier 1
Invest $350 or more and receive a personal thank you from the founders.
$1,000+
Investment
Tier 2
Invest $1,000 or more and receive a $25 store credit.
$2,500+
Investment
Tier 3
Invest $2,500 or more and receive a $50 store credit + 1% bonus shares.
$5,000+
Investment
Tier 4
Invest $5,000 or more and receive a $100 store credit + 3% bonus shares.
$10,000+
Investment
Tier 5
Invest $10,000 or more and receive 25% off a bike purchase + 5% bonus shares.
$25,000+
Investment
Tier 6
Invest $25,000 or more and receive 50% off a bike purchase + vote on our next bike color + 10% bonus shares.
$50,000+
Investment
Tier 7
Invest $50,000 or more and receive 1 custom FattE-Bike + vote on our next bike name and color + 15% bonus shares.

Reasons to Invest

FattE-Bikes is among the minority of e-bike brands that build bikes in the USA, one of the only Women owned e-bike companies in the country, and one of the most customizable e-bike companies.
E-bikes are the fastest-growing electric vehicle (EV) on the market as they’re proving to be the ultimate form of micro-mobility. The e-bike industry is expected to hit $50B by 2027. With 3.7 Million e-bikes sold in 2019, estimates are expected to reach 17 Million e-bikes in 2030.*
Our vision is to expand our brand nationally while building out our retail, B2B and B2G partnerships. Solidifying FattE-Bikes as the global leaders in the custom electric bike sector while dominating our niche in the market.

*Market statistics provided by CleanTechnica & Mordor Intelligence (source source)


FattE-Bikes: Your Personality, Your Style 


We are one of Denver’s first “locally built” electric bike companies. Operating since 2017, FattE-Bikes is in fact one among the minority of electric bike brands to build e-bikes in the United States.  



We do our best to source locally, create jobs, and most importantly, provide industry leading quality control and customer care. We learned early on that if someone else builds our bikes - they just aren’t as well put together than if we did it ourselves. By building our e-bikes in the USA, we’re able to offer more colors and personalization than anyone. That’s why we believe FattE-Bikes is one of the most customizable e-bike brands.


With FattE-Bikes, you’re not limited to basic options. Rather, you get to design and build your FattE-Bike just the way you want it. We are committed to building you the bike of your dreams that is high quality and uniquely yours.  



There's no need to settle for a cookie-cutter product built overseas when you can custom-build one right here at home.


The Problem



Most companies rely on overseas manufacturers to paint and build their bikes, over saturating the market with cookie-cutter, commoditized products. It’s simply too difficult for these companies to produce personalized bikes on a scalable level.  


With nearly $1 Billion already being invested into the e-bike industry (source), we like that there has been so much attention as this is an obvious sign as to where the market is going and the massive growth potential it has.  


The only thing missing is personality and purpose built bikes. We’re not all the same, so why should our newest mode of transportation be?


Most companies that are getting funded still produce boring, black and white bikes. Not to mention, very few of these heavily funded companies don’t offer any customization of their bikes. They’re fully built overseas, and what you see is what you get.



Relying heavily on producing their bikes overseas also limits their ability to adapt and improve  products quickly in order to meet the ever changing needs of customers (source).


This tells us there's a huge opportunity to come in as the leader in the “custom electric bike” market. Why settle for something that looks like everything else when you can have something that's truly personalized and makes you feel special in comparison? 

The Solution


Each e-bike has its own story 


There’s no need to get around on something that’s boring and bland when the price of personalization is within reach. Just like the “cool” car on the road, our eye-catching e-bikes turn heads making the rider feel special and the onlooker intrigued.


FattE-Bikes is bringing personalized transportation to scale in an affordable way, allowing for more nimble operations and diversified offerings. 



We all come in different shapes, and have different riding preferences. We also have different tastes in colors, materials and finishes. Fortunately, you have the opportunity to select a fat tire electric bike that fits all of these aspects of you: your body shape, your style of riding and your aesthetic style preferences. Whether you just want to get out and explore more without getting tired, or if you’re looking to go to work, the store or even take your kids to school. You can design your FattE-Bike to meet your needs, interests and lifestyles.


Consider these factors when selecting the best fat tire electric bike for you:


  • Bike model (size, style, intended use)
  • The look (with numerous colors and finishes such as gloss, matte, textured, sparkles, metallic) 
  • Comfort (seats, adjustable stems, shocks, seat post suspension)
  • Outfitting (handlebar preference, grips, pedals, mirrors, fenders, lights, Anti-theft GPS)
  • The company behind the bike (skill of builders, customer service, community engagement, warranties)

Get to know the line up of our e-bikes that you can customize to meet your needs:






We are looking to bring self expression to the electric bike industry and become a cult brand that people want to be a part of.


Plenty of companies (such as Harley, Nike and Tesla) have established themselves as “cult” brands and go beyond just selling a product to consumers, but rather invite them in to feel like they’re part of something bigger. These companies offer customization of their products and have figured out how to scale this type of personalization. Why are they doing this? Because it creates brand loyalty and priceless word-of-mouth marketing.


We have a business model similar to other major e-bike brands. However, we’re focusing on...



This keeps marketing costs low as word of mouth and pride of purchase will be our driving force. Our ability to offer a luxury product at an exceptional price, makes us accessible to a wider audience and elevates our brand over the competition (source). 


By working with B2B partners we’ll be selling fleets of bikes and therefore will greatly expand our supply needs. Thus, we’re entering into relationships with supply manufacturers directly rather than working through OEM suppliers. 


This gives us better margins on our components and the ability to meet our growing demand. We already have an established QC manager and liaison overseas and are working to secure more cost-effective shipping channels.

The Market


The e-bike industry is expected to hit $50 Billion by 2027 


With 3.7M e-bikes sold in 2019, estimates are expected to reach 17 Million e-bikes in 2030 (source).  


Based on the automotive industry, approximately 1 out every 100 cars are custom (source). With an estimated 1 Million e-bikes soon to be imported into the USA (source), we believe at least 2% of those sales would go towards custom-built electric bikes. That’s just 2 out of every 100 e-bikes sold- making us believe the total addressable market can be even higher.



The Electric Bike industry is hot with no signs of slowing down as e-bikes are fun, functional and a true micro-mobility solution (source).  That said, with millions of e-bikes entering the market, there is very little diversity amongst them. They’re all practically the same colors and components and don’t create an emotional connection for their owners.  


Our unique niche of offering fully customizable, USA built e-bikes allows riders to purchase bikes that they can be proud of. Leaving them with an emotional connection to their ride knowing they designed it, and that nothing can compare. We’ve found that greater connection leads to greater use.



Our Traction


Our e-bikes are on an incline 


In the last six months alone. We've expanded from our previous 2k sq ft location to our new 7k sq ft facility- which includes a large billboard over a prominent highway visible to 1Million cars per week.


Additionally, we’ve received a contract with the State to produce 70 e-bikes for low-income essential workers (source).


We’ve been producing bikes for the government, law enforcement, and our D2C market for the past 5 years and have implemented the necessary processes to meet our growing demand. We’re also entering the B2B market in order to scale quickly by getting not only our product into retail stores, but better, getting our STORE into retail stores.  


 

What we mean by this is that we’ve created an interactive digital display and state of the art bike customizer that we’ll provide to our retail partners (by way of a 42” tv) where customers can immerse themselves in endless design possibilities and create the bike of their dreams right there in the store. 


This display will draw the eye while prominently promoting FattE-Bikes as a built in America product. This in turn will make retailers feel proud to sell our e-bikes and make their customers feel proud to buy them. 



 

Why Invest


We’re creating a world where everyone can ride in style! 


Our vision is to grow our brand internationally and to dominate the custom electric bike industry synonymous with other cult brands.


That means…




In the next 3-5 years, our goal is that FattE-Bikes will be known as THE go-to brand for personalized electric bikes. We see our offerings continuing to grow and evolve every year keeping our products fresh, relevant and easily adaptable to market trend.  


Where the “just in time” manufacturing model used to work great, Covid has changed our supply chains and shipping industries dramatically. Therefore, in order for companies to scale quickly, the need for capital is more important than ever. 


Relying on revenue alone isn’t enough to be able to place large production orders. One of the primary reasons FattE-Bikes is raising money is to secure our supply chains and improve our production schedule. With this money, we will also be investing in expanding our operations staff and focusing on increased, targeted, marketing efforts. 




The post-Covid world has woken up to the booming electric bicycle trend (source).  No longer do people see them as “bicycles”, but rather as “Light Electric Vehicles'' capable of doing what their car could. 


The USA electric bike market is saturated with basic e-bikes built overseas, and FattE-Bikes is ahead of the trend as what we believe to be the only USA-built fat-tire electric bike brand. Now is our time to capitalize and stake our claim as leaders in the custom e-bike world. And NOW is your chance to take part in the electric bike boom and own a part of an e-bike company that’s truly changing the game.


*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.



In the Press

The Colorado Sun

Denver e-bike rebates are flying off the shelf. Here’s the climate change connection

Rocky Mountain PBS

Denver pauses e-bike rebate program due to overwhelming demand

Denver Channel 7

In Good Company: FattE-Bikes

Fox 31

Best of Both Worlds: Electric Bikes

5280

FattE Bikes Put Your (Bicycle) Pedals to the Metal

CBS Channel 4 Denver

Colorado E-Bike Shop Seeing $$$ During Trade War

Mile High Sports Radio

FattE-Bikes Interviewed on Mile High Sports Radio!

Offering Summary


Company

:

FattE PBC

Corporate Address

:

2596 W Barberry Pl, Denver, CO 80204

Offering Minimum

:

$9,999.75

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$350.00











Terms


Offering Type

:

Equity

Security Name

:

Class B

Minimum Number of Shares Offered

:

4,975

Maximum Number of Shares Offered

:

532,338

Price per Share

:

$2.01

Pre-Money Valuation

:

$10,329,078.45











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Amount-Based:

Tier 1

Invest $350 or more and receive a personal thank you from the founders.

Tier 2 

Invest $1,000 or more and receive a $25 store credit.

Tier 3

Invest $2,500 or more and receive a $50 store credit + 1% bonus shares.

Tier 4

Invest $5,000 or more and receive a $100 store credit + 3% bonus shares.

Tier 5

Invest $10,000 or more and receive 25% off a bike purchase + 5% bonus shares.

Tier 6

Invest $25,000 or more and receive 50% off a bike purchase + vote on our next bike color + 10% bonus shares.

Tier 7

Invest $50,000 or more and receive 1 custom FattE-Bike + vote on our next bike name and color + 15% bonus shares.

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive 15% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 10% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 5% bonus shares.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

FattE PBC will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $2.01 / share, you will receive 10 additional shares of Class B Common Stock, meaning you'll own 110 shares for $201. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$298,431.00 USD
$208,863.00 USD
Cash And Cash Equivalents
$1,659.00 USD
$80,695.00 USD
Accounts Receivable
$11,672.00 USD
$0.00 USD
Short Term Debt
$666,442.00 USD
$42,513.00 USD
Long Term Debt
$211,058.00 USD
$220,524.00 USD
Revenues And Sales
$975,003.00 USD
$782,389.00 USD
Costs Of Goods Sold
$902,915.00 USD
$416,829.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$524,894.00 USD
$2,509.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

30 Days Left!

10 hours ago

Watch the 'Meet the Founders' webinar recording

3 days ago

If you missed the chance to meet co-founders Victoria Brunner (CEO) and Kenny Fischer (COO) at our webinar on August 10th, you can still view the recording.

Current and prospective investors joined us for a one-hour online session. Victoria and Kenny did a short presentation, and the rest of the time addressed participants' questions.



View the Webinar Recording


Want to ask a question? Post in the Comments section on this StartEngine page, or reach out to us directly!

FattE-Bikes in the Wall Street Journal

7 days ago


We've been getting a lot of press recently, and now the Wall Street Journal is getting bullish on FattE-Bikes.

If you read the Wall Street Journal over the weekend, you would have seen FattE-Bikes highlighted in Christopher Mimms' article

                                                                        

"The Other Electric Vehicle: E-Bikes Gain Ground for Americans Avoiding Gas Cars" (WSJ, 8/6/2022).

Two FattE-Bikes customers, Crystal and Brianne Williams, are profiled and quoted prevalently in the article, as the two "ditched their car for a pair of electric bikes."

The article notes, "their custom models, assembled by a local e-bike specialty manufacturer, are now their sole means of personal transportation." That e-bike specialty manufacturer? That's right, FattE-Bikes!

The article discusses the growth of the ebike market, mentioning "Overall, e-bike sales more than tripled between 2019 and 2021."

FattE-Bikes COO is also quoted: '“I tell people it’s not a heavy bike, it’s a light electric vehicle,” says Kenny Fischer, co-founder of the company.'

In addition to the lead photograph, all four images in the article were taken at the FattE-Bikes facility in Denver, including an image from our new paint booth.

There's nothing like national coverage, and it's no surprise our website visits leaped by 400% over the weekend!

Read the full article: https://www.wsj.com/articles/the-other-electric-vehicle-e-bikes-gain-ground-for-americans-avoiding-gas-cars-11659758415

Webinar: Meet the Founders August 10th.

10 days ago

Join co-founders Victoria Brunner (CEO) and Kenny Fischer (COO) for an informational session about FattE-Bikes, the market opportunity and our growth and market positioning.

Webinar: Meet the Founders

Agenda: Short presentation, followed by Q & A

When: Wednesday August 10th, 3:00 PM MST  (2PM PST)

Register HERE


Can't make the date/time? Register, and we'll send you a recording.

A Record Month Follows A Record Quarter

19 days ago

After a booming 2nd quarter, the July heat is bringing on record sales!


Excited to report: we are on track to sell 100 electric bikes this month of July 2022. This is double the 50 ebikes we sold in July of 2021!


This is on top of a record Q2 sales, with 2.4 times the sales in the second quarter of 2021.


How are we keeping up with demand?


Well, we’re working hard at it. We’ve hired additional bike mechanics, and we have an additional 500 bikes worth of frames and components on the way. Our powder coating production room is in full swing. Things are bustling here at the FattE-Bikes facility!


Image: frames, fenders and forks in queue for painting.


More to come soon, but for the moment we have a lot of ebikes to build!

Ebike Rebates Are Helping Boost Awareness, Accessibility and Sales

21 days ago

Purchase incentives for electric cars, ENERGY STAR appliances, solar panels and other products boost sales for these products, usually as they are entering the market as new products. The rebates or tax incentives provide consumers with lower effective prices, while increasing the adoption of desired technologies.


The same is happening - at an increasing rate - for rebates for the purchase of electric bikes. Local municipalities and utilities, from Hawaii to Vermont, are offering rebates, and consumers are responding.


View E-Bike Incentive Programs of North America Tracker



While there are over 30 active local rebate programs, four states - HawaiiColoradoVermont and California - are launching statewide rebate programs, with millions of dollars in rebates allocated.


In Denver, Colorado, the City has sold out of it’s ebike rebates twice. (and, as we’ve noted, we have captured over 11% of those sales so far).


These rebates are boosting awareness, interest, and accessibility of electric bikes for American consumers.

Ebike Sales Already Robust

Now, ebike sales have already been doing well, with imports and overall sales effectively doubling year over year for the past several years, and this is the type of growth we are experiencing at FattE-Bikes.

Broadening the Market

Many of our sales have been to customers that fit the ‘baby-boomer’ demographic. What is most exciting about these rebates is that they are broadening the market to include younger buyers and those with lower incomes. This group generally will go to low-priced ‘throw away’ ebikes from Walmart, BestBuy or direct from online retailers.


Rebates, particularly those like Denver’s leading $400 rebate ($900 off an electric cargo bike), and making mid-priced, quality ebikes like FattE-Bikes become more accessible to younger buyers.


We expect that with younger buyers, the adoption of ebikes will increase even more rapidly. This group is more highly social - especially digitally - and carry a lot of influence on their peers. They also see value in the ability to customize and personalize their vehicles to reflect their lifestyles.

Localized and state-level electric bike rebates are putting even more demand on a robust electric bike market.


We are growing with this market, and will continue to build our share of the custom, built in the USA electric bike market.




FattE-Bikes Captures 12% Market Share of Denver’s Early Ebike Rebate Sales

26 days ago

In late April of this year, the City of Denver opened up applications for electric bike rebates to its residents.

Vouchers ranged from $400 to $1200 (the $1200 for income qualified buyers). Vouchers increased to $900 and $1700, respectively, for the purchase of an electric cargo bike.

Over 3,200 vouchers were issued, though only 848 have been redeemed at this point. Residents had up to 60 days to use their vouchers, with the vouchers redeemed by the ebike shops when the ebike is sold.

Based on those numbers, about 27% of the vouchers were redeemed for the purchase of ebikes, leaving the rest to expire and get reissued for subsequent rounds.

As of July 11th, FattE-Bikes processed 100 of the 848 vouchers claimed for ebike sales. That’s 11.8% of the market share of Denver rebate voucher sales, among 17 participating ebike sellers.

17 vendors, 848 ebikes sold with vouchers, and we made 100 sales.


We are outselling other vendors 2:1!


Denver Issues Second Round of Vouchers to More Serious Ebike Buyers

The City of Denver has scheduled the release of  more vouchers every month through the end of the year. Earlier this week, Denver issued the second batch of vouchers: 2,000 in all.


As with the first batch, not all of these will get used, but based on visitors to our showroom - and the chatter in social media - this second group of applicants are even hungrier to get ebikes. 


This group is more serious about buying ebikes. They’ve been waiting for their chance, and we expect the percent of vouchers used will be higher.


Based on our Denver Ebike Rebate market share, we are looking at a steady range of almost 100 extra bike sales every month from the program alone.


This is a great boost to our already robust summer sales season, and helps ensure a steady base of sales from within Denver city limits throughout the year.


Naturally, we are still doing sales outside of Denver, and out of state, but this data shows not only strong response to rebate programs like Denver’s, but our ability to compete and win a strong market position among our competitors.


Have questions? Let us know!

Custom, Built in the USA Ebikes are a Growth Niche

about 1 month ago

FattE-Bikes in the NEWS!

Over the past (and future!) weeks we have had more and more local media coverage on our company, as more people realize how unique of an ebike company they have in their backyard.   Bike to Work Day happened recently and we were a sponsor of a FattE-Bike giveaway of 1 lucky winner to over 11,000 registrants!  This just shows why our focus on our growing custom ebike niche is gaining traction.  Read more below to understand why our TAM (Total Addressable Market) is an amazing opportunity in this market.


Check out our spotlight on the Kathy J Show


Ebikes Are Outselling Electric Cars and Trucks

We’ve talked about the ebike market opportunity in our videos. In this update, we’ll dig in a little more to the state of the electric bike market in the U.S., and how we are positioning FattE-Bikes to lead the ride in growth of built-in-the-U.S.A. ebike sales.

Electric vehicle sales have been growing over the last few years. The light electric vehicle market broke records in 2021, with an estimated 607,000 sales. That’s about double the number of EV sales the previous year (307,000) as reported by the Department of Energy. (Source)

Nice job electric cars and trucks, but electric bikes outsold you in 2021. Since many ebikes are sold online and direct to customers, tracking electric bike sales is a little more difficult, but the Light Electric Vehicle Association tracks electric bike imports, estimating that about 880,000 ebikes were imported to the U.S. in 2021.

LEVA Chairman Ed Benjamin reports that ebike retailers are selling out their stock, suggesting with confidence that all the 880,000 imported bikes were sold.


That’s almost double the 450,000 ebikes imported in 2020.


This doesn’t even count the built-in-the-USA ebikes sold.

Why are ebikes outselling light electric cars and trucks?

Ebikes are outselling electric cars largely because they are much more affordable and accessible to buyers. Ebikes are often a better alternative than an electric car, as many trips are faster on an ebike than a car, due to the near-car speeds ebikes achieve, along with dedicated lanes and pathways. Parking an ebike is also a lot easier than finding a spot for your full sized car.

Custom, American Built Ebikes Are a Growth Niche

While ebike sales are growing, consumer preferences for U.S. products 

Nearly 70% of respondents to a recent survey said they prefer American-made products. 83% said they would pay up to 20% more for products made domestically.

American consumers have the highest preference for American goods when they are buying items with concerns about quality, safety and durability: appliances, furniture and automobiles, for example.

Ebike buyers fit right into these preferences. They are buying a light electric vehicle, often replacing a car or planning to replace car trips. Ebike buyers want quality, safety and durability.

We build electric bikes in the U.S.A, so we can deliver this quality, safety and durability.

We learned early on that we can provide much better quality and performance by building our ebikes here in the U.S. Our Master Bike Mechanics build, test and tune every bike. We install extra equipment - like the throttle safety switch - to ensure our ebikes provide essential safety components.

As we’ve noted before, our paint process provides more durability than our competitors, and our build process ensures a longer lasting ebike.

Consumers Want Customization and Options

Those 880,000 imported bikes largely look the same. Similar frame styles, black and white colors. Very little differentiation. A minimum of 2% of ebikes sold will be customized, and we are one of the only manufacturers that can address that demand. This presents a growing niche and unique addressable market for FattE-Bikes.

Grow With Us

Just as the e-bike market sales are near doubling, our sales are doubling. Ebike customers want built in the USA quality, and they want the unique customization that we can provide by building their ebike to order in the US.

Competitive Advantage: We powder-coat every frame, rack and fender to order, for ultimate customization and quality

about 2 months ago

Our primary competitors ship factory-assembled ebikes from overseas. This limits their stocking selection to two, maybe three color choices on the frames. Black. White. Ho hum.... These urethane-finished frames are also prone to peeling and easy chipping.

Yet most consumers love and want choice. Personalization. Customization. Look at the variety of choices and additions on any restaurant menu. Look at the after-market customization of  automobiles. The fashion market. Even a top shoe brand is offering customized shoes.

This is one of our distinct competitive advantages: by building ebikes in the USA, and building to order, we can offer 1,000s of color and styling combinations to our customers.

Once the customer selects their colors, we start with our in-house powder-coat paint finishing. Powder coating provides a more durable and beautiful paint finish as compared to urethane.

From an inventory standpoint, it's ideal as well. We keep raw frames available and ready to match the changing preferences for different colored frames, fenders and racks. We paint to order, so we have exactly the right amount of every color.

Plus, it's environmentally friendly. No fumes, the minimal waste just gets swept up.

Our COO Kenny Fischer describes the process and advantages more here:

Video Describing the Powder Coating Process


No other fat tire electric bike company is doing this. It takes a special kind of skillset to set up a small factory here in the US, obtain the right equipment, hire master bike mechanics, and build a brand that establishes itself as the premier custom fat tire electric bike company in the market.

That's what we've done, and customers are responding!

Have questions about how custom powder-coating our frames gives us an advantage? Let us know!

An Amazing first 48 Hours!

about 2 months ago


The first 48 hours of our equity crowdfunding campaign represents a big start for us in this campaign.
We are overwhelmed with gratitude for all of our Early Bird investors. We know we have a lot of fans among our customers and community, but didn't quite expect this early level of investment.
We raised nearly $150,000 in just 48 hours!
We still have a ways to go to our goal, but this is a huge boost for the campaign and the company- just like that boost you get while riding one our our electric bikes! Put in on pedal assist 5, and away you go!
Be sure to spread the word to your friends and other investors. We want everyone to have a chance to own part of this company and grow with us!


Note:  Our last video update didn't upload correctly so you can see it here:  https://youtu.be/aCKzz31R1DI


Thank you Early Bird Investors in the first 24 hours!

about 2 months ago

Wow. We are thrilled with the early response in investments from our community.

Thank you to all of you who invested in the first 24 hours! You raised over $50,000 already! This is a big start for our crowdfunding campaign, and we are grateful to you FattE-Bikes Early Bird Investors.

You are now an even more integral part of the FattE-Bike community!

It's not too late to be an Early Bird Investor.  Invest by 11:59 AM MST on Friday, June 17th and you receive 15% bonus shares!

As always, please reach out with any questions. Let's ramp up this ride!

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