FattE-Bikes

Combining Art with Transportation

FattE-Bikes

Combining Art with Transportation

Denver, CO
Transportation
We are FattE-Bikes, one of the most customizable electric bike companies. We build our e-bikes in the USA, combining Art with Transportation to produce eye-catching electric bikes and the future of micro-mobility. Along with selling direct to consumers, we are expanding our distribution networks by working with retailers nationwide in order to increase brand awareness and scale quickly.

$177,539

raised
95
Investors
$10.3M
Valuation
$2.01
Price per Share
$350.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$177,539

raised
95
Investors
$10.3M
Valuation
$2.01
Price per Share
$350.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into FattE-Bikes:

$349+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$349+
Investment
Tier 1
Invest $350 or more and receive a personal thank you from the founders.
$1,000+
Investment
Tier 2
Invest $1,000 or more and receive a $25 store credit.
$2,500+
Investment
Tier 3
Invest $2,500 or more and receive a $50 store credit + 1% bonus shares.
$5,000+
Investment
Tier 4
Invest $5,000 or more and receive a $100 store credit + 3% bonus shares.
$10,000+
Investment
Tier 5
Invest $10,000 or more and receive 25% off a bike purchase + 5% bonus shares.
$25,000+
Investment
Tier 6
Invest $25,000 or more and receive 50% off a bike purchase + vote on our next bike color + 10% bonus shares.
$50,000+
Investment
Tier 7
Invest $50,000 or more and receive 1 custom FattE-Bike + vote on our next bike name and color + 15% bonus shares.

Reasons to Invest

FattE-Bikes is among the minority of e-bike brands that build bikes in the USA, one of the only Women owned e-bike companies in the country, and one of the most customizable e-bike companies.
E-bikes are the fastest-growing electric vehicle (EV) on the market as they’re proving to be the ultimate form of micro-mobility. The e-bike industry is expected to hit $50B by 2027. With 3.7 Million e-bikes sold in 2019, estimates are expected to reach 17 Million e-bikes in 2030.*
Our vision is to expand our brand nationally while building out our retail, B2B and B2G partnerships. Solidifying FattE-Bikes as the global leaders in the custom electric bike sector while dominating our niche in the market.

*Market statistics provided by CleanTechnica & Mordor Intelligence (source source)


FattE-Bikes: Your Personality, Your Style 


We are one of Denver’s first “locally built” electric bike companies. Operating since 2017, FattE-Bikes is in fact one among the minority of electric bike brands to build e-bikes in the United States.  



We do our best to source locally, create jobs, and most importantly, provide industry leading quality control and customer care. We learned early on that if someone else builds our bikes - they just aren’t as well put together than if we did it ourselves. By building our e-bikes in the USA, we’re able to offer more colors and personalization than anyone. That’s why we believe FattE-Bikes is one of the most customizable e-bike brands.


With FattE-Bikes, you’re not limited to basic options. Rather, you get to design and build your FattE-Bike just the way you want it. We are committed to building you the bike of your dreams that is high quality and uniquely yours.  



There's no need to settle for a cookie-cutter product built overseas when you can custom-build one right here at home.


The Problem



Most companies rely on overseas manufacturers to paint and build their bikes, over saturating the market with cookie-cutter, commoditized products. It’s simply too difficult for these companies to produce personalized bikes on a scalable level.  


With nearly $1 Billion already being invested into the e-bike industry (source), we like that there has been so much attention as this is an obvious sign as to where the market is going and the massive growth potential it has.  


The only thing missing is personality and purpose built bikes. We’re not all the same, so why should our newest mode of transportation be?


Most companies that are getting funded still produce boring, black and white bikes. Not to mention, very few of these heavily funded companies don’t offer any customization of their bikes. They’re fully built overseas, and what you see is what you get.



Relying heavily on producing their bikes overseas also limits their ability to adapt and improve  products quickly in order to meet the ever changing needs of customers (source).


This tells us there's a huge opportunity to come in as the leader in the “custom electric bike” market. Why settle for something that looks like everything else when you can have something that's truly personalized and makes you feel special in comparison? 

The Solution


Each e-bike has its own story 


There’s no need to get around on something that’s boring and bland when the price of personalization is within reach. Just like the “cool” car on the road, our eye-catching e-bikes turn heads making the rider feel special and the onlooker intrigued.


FattE-Bikes is bringing personalized transportation to scale in an affordable way, allowing for more nimble operations and diversified offerings. 



We all come in different shapes, and have different riding preferences. We also have different tastes in colors, materials and finishes. Fortunately, you have the opportunity to select a fat tire electric bike that fits all of these aspects of you: your body shape, your style of riding and your aesthetic style preferences. Whether you just want to get out and explore more without getting tired, or if you’re looking to go to work, the store or even take your kids to school. You can design your FattE-Bike to meet your needs, interests and lifestyles.


Consider these factors when selecting the best fat tire electric bike for you:


  • Bike model (size, style, intended use)
  • The look (with numerous colors and finishes such as gloss, matte, textured, sparkles, metallic) 
  • Comfort (seats, adjustable stems, shocks, seat post suspension)
  • Outfitting (handlebar preference, grips, pedals, mirrors, fenders, lights, Anti-theft GPS)
  • The company behind the bike (skill of builders, customer service, community engagement, warranties)

Get to know the line up of our e-bikes that you can customize to meet your needs:






We are looking to bring self expression to the electric bike industry and become a cult brand that people want to be a part of.


Plenty of companies (such as Harley, Nike and Tesla) have established themselves as “cult” brands and go beyond just selling a product to consumers, but rather invite them in to feel like they’re part of something bigger. These companies offer customization of their products and have figured out how to scale this type of personalization. Why are they doing this? Because it creates brand loyalty and priceless word-of-mouth marketing.


We have a business model similar to other major e-bike brands. However, we’re focusing on...



This keeps marketing costs low as word of mouth and pride of purchase will be our driving force. Our ability to offer a luxury product at an exceptional price, makes us accessible to a wider audience and elevates our brand over the competition (source). 


By working with B2B partners we’ll be selling fleets of bikes and therefore will greatly expand our supply needs. Thus, we’re entering into relationships with supply manufacturers directly rather than working through OEM suppliers. 


This gives us better margins on our components and the ability to meet our growing demand. We already have an established QC manager and liaison overseas and are working to secure more cost-effective shipping channels.

The Market


The e-bike industry is expected to hit $50 Billion by 2027 


With 3.7M e-bikes sold in 2019, estimates are expected to reach 17 Million e-bikes in 2030 (source).  


Based on the automotive industry, approximately 1 out every 100 cars are custom (source). With an estimated 1 Million e-bikes soon to be imported into the USA (source), we believe at least 2% of those sales would go towards custom-built electric bikes. That’s just 2 out of every 100 e-bikes sold- making us believe the total addressable market can be even higher.



The Electric Bike industry is hot with no signs of slowing down as e-bikes are fun, functional and a true micro-mobility solution (source).  That said, with millions of e-bikes entering the market, there is very little diversity amongst them. They’re all practically the same colors and components and don’t create an emotional connection for their owners.  


Our unique niche of offering fully customizable, USA built e-bikes allows riders to purchase bikes that they can be proud of. Leaving them with an emotional connection to their ride knowing they designed it, and that nothing can compare. We’ve found that greater connection leads to greater use.



Our Traction


Our e-bikes are on an incline 


In the last six months alone. We've expanded from our previous 2k sq ft location to our new 7k sq ft facility- which includes a large billboard over a prominent highway visible to 1Million cars per week.


Additionally, we’ve received a contract with the State to produce 70 e-bikes for low-income essential workers (source).


We’ve been producing bikes for the government, law enforcement, and our D2C market for the past 5 years and have implemented the necessary processes to meet our growing demand. We’re also entering the B2B market in order to scale quickly by getting not only our product into retail stores, but better, getting our STORE into retail stores.  


 

What we mean by this is that we’ve created an interactive digital display and state of the art bike customizer that we’ll provide to our retail partners (by way of a 42” tv) where customers can immerse themselves in endless design possibilities and create the bike of their dreams right there in the store. 


This display will draw the eye while prominently promoting FattE-Bikes as a built in America product. This in turn will make retailers feel proud to sell our e-bikes and make their customers feel proud to buy them. 



 

Why Invest


We’re creating a world where everyone can ride in style! 


Our vision is to grow our brand internationally and to dominate the custom electric bike industry synonymous with other cult brands.


That means…




In the next 3-5 years, our goal is that FattE-Bikes will be known as THE go-to brand for personalized electric bikes. We see our offerings continuing to grow and evolve every year keeping our products fresh, relevant and easily adaptable to market trend.  


Where the “just in time” manufacturing model used to work great, Covid has changed our supply chains and shipping industries dramatically. Therefore, in order for companies to scale quickly, the need for capital is more important than ever. 


Relying on revenue alone isn’t enough to be able to place large production orders. One of the primary reasons FattE-Bikes is raising money is to secure our supply chains and improve our production schedule. With this money, we will also be investing in expanding our operations staff and focusing on increased, targeted, marketing efforts. 




The post-Covid world has woken up to the booming electric bicycle trend (source).  No longer do people see them as “bicycles”, but rather as “Light Electric Vehicles'' capable of doing what their car could. 


The USA electric bike market is saturated with basic e-bikes built overseas, and FattE-Bikes is ahead of the trend as what we believe to be the only USA-built fat-tire electric bike brand. Now is our time to capitalize and stake our claim as leaders in the custom e-bike world. And NOW is your chance to take part in the electric bike boom and own a part of an e-bike company that’s truly changing the game.


*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.



In the Press

The Colorado Sun

Denver e-bike rebates are flying off the shelf. Here’s the climate change connection

Rocky Mountain PBS

Denver pauses e-bike rebate program due to overwhelming demand

Denver Channel 7

In Good Company: FattE-Bikes

Fox 31

Best of Both Worlds: Electric Bikes

5280

FattE Bikes Put Your (Bicycle) Pedals to the Metal

CBS Channel 4 Denver

Colorado E-Bike Shop Seeing $$$ During Trade War

Mile High Sports Radio

FattE-Bikes Interviewed on Mile High Sports Radio!

Offering Summary


Company

:

FattE PBC

Corporate Address

:

2596 W Barberry Pl, Denver, CO 80204

Offering Minimum

:

$9,999.75

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$350.00











Terms


Offering Type

:

Equity

Security Name

:

Class B

Minimum Number of Shares Offered

:

4,975

Maximum Number of Shares Offered

:

532,338

Price per Share

:

$2.01

Pre-Money Valuation

:

$10,329,078.45











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Amount-Based:

Tier 1

Invest $350 or more and receive a personal thank you from the founders.

Tier 2 

Invest $1,000 or more and receive a $25 store credit.

Tier 3

Invest $2,500 or more and receive a $50 store credit + 1% bonus shares.

Tier 4

Invest $5,000 or more and receive a $100 store credit + 3% bonus shares.

Tier 5

Invest $10,000 or more and receive 25% off a bike purchase + 5% bonus shares.

Tier 6

Invest $25,000 or more and receive 50% off a bike purchase + vote on our next bike color + 10% bonus shares.

Tier 7

Invest $50,000 or more and receive 1 custom FattE-Bike + vote on our next bike name and color + 15% bonus shares.

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive 15% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 10% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 5% bonus shares.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

FattE PBC will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $2.01 / share, you will receive 10 additional shares of Class B Common Stock, meaning you'll own 110 shares for $201. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$298,431.00 USD
$208,863.00 USD
Cash And Cash Equivalents
$1,659.00 USD
$80,695.00 USD
Accounts Receivable
$11,672.00 USD
$0.00 USD
Short Term Debt
$666,442.00 USD
$42,513.00 USD
Long Term Debt
$211,058.00 USD
$220,524.00 USD
Revenues And Sales
$975,003.00 USD
$782,389.00 USD
Costs Of Goods Sold
$902,915.00 USD
$416,829.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$524,894.00 USD
$2,509.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Competitive Advantage: We powder-coat every frame, rack and fender to order, for ultimate customization and quality

5 days ago

Our primary competitors ship factory-assembled ebikes from overseas. This limits their stocking selection to two, maybe three color choices on the frames. Black. White. Ho hum.... These urethane-finished frames are also prone to peeling and easy chipping.

Yet most consumers love and want choice. Personalization. Customization. Look at the variety of choices and additions on any restaurant menu. Look at the after-market customization of  automobiles. The fashion market. Even a top shoe brand is offering customized shoes.

This is one of our distinct competitive advantages: by building ebikes in the USA, and building to order, we can offer 1,000s of color and styling combinations to our customers.

Once the customer selects their colors, we start with our in-house powder-coat paint finishing. Powder coating provides a more durable and beautiful paint finish as compared to urethane.

From an inventory standpoint, it's ideal as well. We keep raw frames available and ready to match the changing preferences for different colored frames, fenders and racks. We paint to order, so we have exactly the right amount of every color.

Plus, it's environmentally friendly. No fumes, the minimal waste just gets swept up.

Our COO Kenny Fischer describes the process and advantages more here:

Video Describing the Powder Coating Process


No other fat tire electric bike company is doing this. It takes a special kind of skillset to set up a small factory here in the US, obtain the right equipment, hire master bike mechanics, and build a brand that establishes itself as the premier custom fat tire electric bike company in the market.

That's what we've done, and customers are responding!

Have questions about how custom powder-coating our frames gives us an advantage? Let us know!

An Amazing first 48 Hours!

15 days ago


The first 48 hours of our equity crowdfunding campaign represents a big start for us in this campaign.
We are overwhelmed with gratitude for all of our Early Bird investors. We know we have a lot of fans among our customers and community, but didn't quite expect this early level of investment.
We raised nearly $150,000 in just 48 hours!
We still have a ways to go to our goal, but this is a huge boost for the campaign and the company- just like that boost you get while riding one our our electric bikes! Put in on pedal assist 5, and away you go!
Be sure to spread the word to your friends and other investors. We want everyone to have a chance to own part of this company and grow with us!


Note:  Our last video update didn't upload correctly so you can see it here:  https://youtu.be/aCKzz31R1DI


Thank you Early Bird Investors in the first 24 hours!

15 days ago

Wow. We are thrilled with the early response in investments from our community.

Thank you to all of you who invested in the first 24 hours! You raised over $50,000 already! This is a big start for our crowdfunding campaign, and we are grateful to you FattE-Bikes Early Bird Investors.

You are now an even more integral part of the FattE-Bike community!

It's not too late to be an Early Bird Investor.  Invest by 11:59 AM MST on Friday, June 17th and you receive 15% bonus shares!

As always, please reach out with any questions. Let's ramp up this ride!

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