Fanbase is a new frontier of social media, placing subscription-based sharing at the forefront to the benefit of users and creators. By allowing users to monetize their content, they have the opportunity to create consistent monthly revenue via their audience and increase authentic user engagement among their most interested fans. Fanbase users can post all sorts of multimedia and can natively broadcast live content to the platform to connect with audiences in a multitude of ways. 

In our experience, we have seen talented creators and community-builders from popular social media platforms who have gathered large followings but have been unable to adequately monetize their success.

In order to monetize their content, creators have to jump through a lot of hoops and follow certain rules in order to get paid. Even those that do manage fit into this small box, are still not paid well for their talent. In addition, algorithms are always changing and usually working against them which makes things even more difficult for both the creators and advertisers alike.

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As more and more of the creative economy consolidates on these platforms, we believe we are entering into a true crisis in which the platforms are getting rich off of the creativity of the users, but own a monopoly on the advertising and data revenue stemming from the online communities.

Although other platforms such as Patreon are attempting to address these issues, we believe users feel they do not provide the ability to grow their following on the platform, leaving those without a current major following on other platforms in the dark. Newer platforms like OnlyFans lean toward mainly adult content, which does not instill confidence in the plethora of creator types out there looking to monetize.

Fanbase bridges the gap between traditional social platforms with the monetization aspects of other subscription-based applications by giving users the opportunity to do both natively in our application. Users can grow their organic followings and find their audience while also offering subscription paid content for those who want exclusive access. 

In the time of COVID-19, applications for live concert and festival hosting via our platform and using our ticketing tools have made Fanbase an even more relevant tool.

The subscription video, music, content, and gaming market generated $28 Billion in 2019. On Fanbase, creating a subscriber relationship directly with the users creates the opportunity to tap into all of these markets on one platform.

A survey of US social media users by Pew Research shows that :

• On Instagram, the highest number of users are African Americans at 26% topping White and Hispanic users.
• 26% of people who identify as Black use Twitter.
• Black creators and users on YouTube were polled at 76% running a close second behind Hispanic users at 78%.
• 70% of Black respondents use Facebook.

Much like we have seen with the rise of TikTok, new social platforms are powered by younger-skewing audiences, and we believe the same will be true for our platform, which will not only appeal to the already-successful young creators on other platforms, but to their audience and to the next generation.

The past two years have been spent on refining our product and technology. Although we have done no marketing to gain users yet, in our first year (November - October) we saw 227% user growth, helping us surpass 12.7K organic users.

40% of our users are paying into our platform, with many artists and creators looking to replace lost revenue during COVID.  

We believe this early traction has validated our product immensely - moving forward we plan on wide-scale marketing campaigns to grow our user base.

We give our users a huge range of possibilities for posting different sorts of content and live streams like you would find on other platforms but initiate following tiers that give users the choice between a free, base option, and a higher paid subscription follow for more content.

There is also the ability to like and love content — ‘like’ being free engagement and ‘love’ representing a tip of a half of a penny. Users can buy packs of Love in our store.

Fanbase takes 20% of all in-app purchases from users, including user purchases of ‘Love’ packs or subscriptions to their favorite creators.

We pay out tips and subscriptions to creators at the end of every month.

Our average order value is $2.83, our COGD (same as our CAC) is $.25, which will likely decrease as we scale and tap into network effects.

Our competition ranges from traditional social networks, which we believe fail to adequately monetize their user’s audiences on their own behalf, or subscription-based services like Patreon, which help users monetize audiences from other platforms, but we've seen fail to provide native live streaming and exciting content like other social networks.

We are a native app with real-time engagement and all of the network effects in place, it’s the one-stop-shop for creators looking to find their own unique audience while building a community and drawing in monthly revenue. Because of this, we are also able to send notifications to keep users engaged, unlike our other competitors who have a web app.

Other subscription-based services like OnlyFans allow users to live broadcast in real-time, however, in our view their content skews mainly toward adult content and we are a place for creators of all types.

Currently, we believe that content, conversation, and monetization are all siloed off into discrete containers, but with Fanbase that will all change.

We want Fanbase to be the singular place for a user to log on to watch and subscribe to the favorite creators, and likewise be the ultimate channel for creators to put out content, engage with their community and take in steady revenue.

We come from the worlds of tech and design and have an intimate understanding of the ways in which the social ecosystem operates, which is why we were able to ideate on Fanbase and execute a solution capable of changing the lives of creators around the world.

Members of our team have demonstrated success leading large teams and projects from inception to launch. We’ve worked for Google, Techstars, and Collab Capital, and bring all of these relationships and experiences to this new venture.

We believe there’s a reason why so many social networks have failed in recent years. They have been trying to reinvent the wheel, that is, coming up with some new type of multimedia. 

TikTok didn’t invent video, they just came up with the greatest algorithm in the world.

Similarly, we aren’t creating a new type of content — we’re building a new ecosystem that is picking up where others have left off, and forging together the best from the worlds of social networks and monetization platforms.