Variety
Isaac Hayes III Talks Fanbase, His Social-Media Startup Where All Users Can Monetize Their Content
Fanbase is a new frontier of social media, placing monetization capability at the forefront to the benefit of all users. By allowing any user to make money from their social content, they have the opportunity to create consistent monthly revenue via their audience and increase authentic user engagement among their most interested followers. Fanbase users can post photos, videos, create audio rooms, and natively broadcast live content to the platform to connect with audiences in a multitude of ways.
The Problem
There are millions of users and community-builders across all of the most popular social media platforms who have gathered large followings but have been unable to adequately monetize their success.
More and more users on these platforms are increasingly frustrated. We have entered a true crisis in which the platforms are getting rich off of the creativity of the users, but own a monopoly on the advertising and revenue stemming from the entire user base.
Although other platforms are attempting to address these issues, they do not provide the organic ability to grow their following on the platform, leaving users without a current major following on other platforms in the dark. Some current platforms that monetize lean toward mainly adult content, which does not instill confidence in the plethora of creator types out there looking to monetize. Also making them non-brand safe.
We believe creators contribute so much to social media platforms only to have their pages deactivated, their content throttled down and their visibility diminished. All while not directly compensating them for their contributions to the platform.
The Solution
Fanbase bridges the gap between traditional social platforms with the monetization aspects of other subscription-based applications by giving users the opportunity to do both natively in our application. Users can grow their organic followings and find their audience while also offering subscriber paid content for those who want exclusive access.
Post-COVID, we’ve seen a rise in the normalization of paying for content in a variety of ways.
The Market
Over 50% of in-app purchases in 2020 were recurring. On Fanbase, creating a subscriber relationship directly with other users creates the opportunity to tap into multiple verticals of the subscriber economy on one platform. (source)
(source)
Much like we have seen with the rise of TikTok, new social platforms are powered by younger-skewing audiences, and we believe the same will be true for our platform, which will not only appeal to the already-successful young creators on other platforms, but to their audience and to the next generation. (source)
60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all. (source)
A survey of US social media users by Pew Research shows that:
In July of 2021 we held our first creator conference in Atlanta, Ga., granting vested equity stock options to 23 creators who have made significant contributions to the growth and virality of other social media platforms. (source)
Our Traction
We saw 1000% User Growth in 2021 without any marketing spend.
*The above profit growth is in comparison to our profit in 2020, please review our audited financials in our offering materials for more details on the prior two fiscal years financials.
In 2021 we’re continuing to refine our product and technology. Although we have done no marketing to gain users yet, we’ve already seen average Month-over-Month growth of 40% and engagement times for 1 and a half hours this year.
Our Dev Accomplishments in 2021 included:
What We Do
We give users a broad range of tools and functionality for creating different types of content like you would on other platforms, but also allow them the ability to monetize those verticles giving users the choice between a free and subscription model all in one place.
Fanbase also has the ability to like and love content — ‘like’ being free engagement and ‘love’ representing a tip of a half of a penny to the user. Users can buy packs of Love in our subscription store.
The Business Model
Fanbase takes a 20% portion of all in-app purchases from users, including user purchases of ‘Love’ packs or subscriptions to their favorite creators.
We payout all earned revenue to users at the end of every month.
How We Are Different
Our competition ranges from traditional social networks, which we believe fail to adequately monetize their user’s audiences on their own behalf, or subscription-based services like Patreon, which help users monetize audiences from other platforms, but we believe fail to provide adequate creator tools and native functionality.
We are a native app with real-time engagement and all of the network effects in one place. It's the one-stop-shop for users looking to find their own unique audience while building a community and drawing in monthly revenue. Because of this, we are also able to send notifications to keep users engaged, unlike our other competitors who have a web app.
Other subscription-based services allow users to live broadcast in real-time, however, their content skews mainly toward adult content and we are a place for creators of all types.
The Vision
Currently content, conversation and monetization are all siloed off into separate containers, but Fanbase is changing that.
Fanbase is the singular place for a user to log on, create, talk to, watch and subscribe to their favorite users, and likewise be the ultimate channel for them to put out content, engage with their community and take in steady revenue.
Our Leadership
We come from the worlds of tech, design, marketing, music, sports and entertainment and have an intimate understanding of the ways in which the social ecosystem operates, which is why we were able to ideate on Fanbase and execute a solution capable of changing the lives of all users around the world.
Members of our team have demonstrated success leading large teams and projects from inception to launch. We’ve worked in Tech, Music, TV, Film, Athletics, Social Media and bring all of these relationships and experiences to this new venture.
Why Invest
The users are what give a social media platform their value. Without users the platform has no value. This is why we believe that users should have the opportunity to invest in the very platforms they will make billion dollar companies.
Fanbase is also leading the conversation in user equity by offering the opportunity for anyone to own shares in the very platform they use. Be the biggest spokesperson for a social media platform that lets you monetize on the front end and have equity on the backend.
Isaac Hayes III Talks Fanbase, His Social-Media Startup Where All Users Can Monetize Their Content
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Company | : | Fanbase Social Media, Inc. |
Corporate Address | : | 976 Jefferson St. NW Suite I, Atlanta, GA 30318 |
Offering Minimum | : | $9,996.21 |
Offering Maximum | : | $2,599,996.14 |
Minimum Investment Amount(per investor) | : | $249.69 |
Offering Type | : | Equity |
Security Name | : | Class B Non-Voting Common Stock |
Minimum Number of Shares Offered | : | 1,161 |
Maximum Number of Shares Offered | : | 301,974 |
Price per Share | : | $8.61 |
Pre-Money Valuation | : | $50,000,000.00 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family Early Birds
Invest within the first 48 hours and receive additional 15% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive additional 10% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive an additional 5% bonus shares.
Amount-Based Perks:
$500+ | Bronze Tier
Early Access to new Fanbase features on the platform.
$1,000+ | Silver Tier
Early access to new Fanbase features on the platform, and 10,000 loves to use on Fanbase.
$2,500+ | Gold Tier
Early access to new Fanbase features on the platform, 15,000 loves to use on Fanbase and a Fanbase T-Shirt.
$5,000+ | Platinum Tier
Early access to new Fanbase features on the platform, 20,000 loves to use on Fanbase, a Fanbase T-Shirt and an early investor gold verified profile badge.
$10,000+ | Diamond Tier
10% bonus shares, early access to new Fanbase features on the platform, 30,000 loves to use on Fanbase, a Fanbase T-Shirt, an early investor gold verified profile badge, and access to a private dinner for Diamond level investors with Founder and Executive Team. *Transportation and lodging not included.
*All perks occur when the offering is completed.
The 10% Bonus for StartEngine Shareholders
Fanbase Social Media, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $8.61 / share, you will receive 110 shares of Class B Non-Voting Common Stock, meaning you'll own 110 shares for $8.61. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
Insider Investment Notice
ConsultR Inc. a C-Corp wholly owned by the Company’s CTO, Ramiro Canovas, has invested $5002.41 in the Company’s current Reg CF offering.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
We are less than $700,000 dollars away from reaching out $2.6 million dollar goal. Thank you to all our new investors! On to $2.6 million! 🥳
The long awaited short form video editor is now available worldwide on Fanbase for iOS and Android. Music, filters, efx and more!
Update to the latest version of Fanbase to start using Flickz!
Check Out Flickz Here! https://www.youtube.com/watch?v=YE8FLHFF43w
Good News! Our long awaited short-form video creator Fanbase Flickz is now testing in early Beta!
Yesterday we began rolling out Flickz to a small group of users including our creator advisory board and others. This initial testing will give us valuable feedback to make a video editor that is more user friendly, unique and fun. After this first beta we will gradually roll out Flickz to our early investors for a larger test group. We are anxiously awaiting to bring this to the entire Fanbase community!
Also we are past the halfway point in our raise securing over $1.6 million in investment in 6 weeks. Thank you to all our new and recurring investors who have joined us on this journey to make social media a more equitable and profitable space for users. On to $2.6 million! 🥳
We're over halfway there!
Thank you to all our new and returning investors for believing in our vision. The Flickz Beta is coming next week for our creator advisory board to try as well as early! A new update came out today with performance improvements for both iOS and Android and cosmetic adjustments to Android
Isaac was Live Bloomberg TV today and Breakfast Club last week and more interviews to come! Be on the lookout.
Again thank you for your belief in ownership and equity in social media!
First off, thank you to all our new and returning investors for believing in our vision. We have several new products launching in the coming weeks we can't wait to share with you. A new update came out today with performance improvements and an all new look to our icon!
We have multiple live TV and radio interviews lined up the next week starting today. Bloomberg, Breakfast Club and more! Be on the lookout.
Again thank you for your belief in ownership and equity in social media!
WOW! $700,000 RAISED! THANK YOU!!!
Our second round on StartEngine continues to move quickly. We are so grateful for all of you who have joined us on this second round.
We are getting close to $1 million!
Thank You Again!
Isaac
Greetings!
Our second round on StartEngine continues it's momentum!
We've now raised $500,000 dollars in 6 days!
We will begin our press runs starting tomorrow so make sure if you want to tell friends and family about the raise do so as soon as possible. We tend to see spikes in investment when we do media.
Again, Thank You for joining us on this journey! Onward to $2.6 million!
Isaac
Greetings Investors!
Fanbase has launched it's second round of investment on StartEngine, raising $2.6 million.
We've already raised $300,000 dollars in 48 hours!
First of all, Thank You to all of our new and returning investors! We are happy to have you as part of this unprecedented journey. We look forward to closing this round and continuing to disrupt and offer equity to amazing users and creators just like you.
Tell your friends and family about this unique opportunity to invest in Fanbase on StartEngine.
Onward to $2.6 million!
Isaac
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