The EvolveHer, Inc. offering is now closed and is no longer accepting investments.

EvolveHer, Inc.

Redefining Community. Reimagining Connections.

EvolveHer, Inc.

Redefining Community. Reimagining Connections.

Chicago, IL
Business to Business
Data/Analytics
EvolveHer is a centralized hub and marketplace that aggregates resources, tools, events and connections to advance women personally & professionally. Our work & event space was designed to inspire creativity and foster collaboration amongst women and serves as a launch pad for our marketplace as we expand our platform digitally.

$0.00

raised
0
Investors
$4.5M
Valuation
$2.50
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$0.00

raised
0
Investors
$4.5M
Valuation
$2.50
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on April 20, 2020 and is no longer accepting investments.

Reasons to Invest

Achieved 96% revenue growth between 2018 and 2019 and $550K+ (2yr) Total Gross Revenue
We have a wide network, with 43K+ email addresses in our CRM
In two years, we’ve hosted 770+ events and engaged 75,000+ people through the EvolveHer platform

“Redefining Community. Reimagining Connections.”

Our Story


Business, Wellness, and Connections

Prior to launching EvolveHer, Alicia worked as Vice President of Global Partnerships at WME | IMG, one of the world’s most innovative companies. She also served as a Senior Executive at Live Nation and People.com. After a 17 year career in entertainment & media working alongside the industry’s most elite, Alicia decided to evolve her own career path and disrupt the Chicago market by opening EvolveHer, Chicago’s first creative work & event space designed for women.

EvolveHer started with the objective of being THE destination community for diversity and inclusion and female forward initiatives across Chicago, but quickly realized there was a bigger need across the country for this type of community and custom programming. Over the past two years,  EvolveHer has provided an array of custom event programming, content, networking and business opportunities to support women in all aspects of life. Our goal is to curate and create the best events and resources for our community so they can choose what aligns best for their needs at that specific time in their life. In 2020, EvolveHer is expanding the platform digitally to provide access to women nationally with the goal of curating and organizing the premium (virtual + live) events, tools, and resources tailored to the individual's preferences for professional and personal development.

The Problem


An influx of personal development solutions & online programming has created a cluttered market that’s hard to navigate

The personal development industry is growing and corporations are continuing to invest in learning/professional development. In response to these trends, there has been an oversaturation of organizations, corporate and local, with siloed conversations working towards the same objectives, such as growing demand for diversity and inclusion.

Consumers are struggling to make sense of the chaotic and oversaturated array of personal development services, virtual events, videos and articles covering everything from coaching to parenting and how to navigate the new norm of working from home in isolation. The value proposition is often unclear and working women & moms don’t have time to sort through the massive amounts of emails that hit their inboxes to find the one piece of relevant information that aligns with their need. To the best of our knowledge, with so many companies and services available, there is currently no centralized source that aggregates and organizes all of the information into a digestible consumer-friendly format. Users and companies are forced to sift through the massive amount of information, rather than being able to review a customized solution of events, resources, or programming based on the user's interests, life or career stage, industry, demographics, and engagement metrics. 

The Solution


A credible and organized destination for women to efficiently find the personal and professional development resources they need

EvolveHer is a personal and professional development hub & marketplace that aggregates resources, tools, and events for women. By curating a collection of local programming and content tailored towards personal and professional development, we will cut through the clutter and bring women the solution they are looking for, thus becoming an ideal place for personal and professional development.

Similar to other disruptors' models like GrubHub for food delivery & Glossier for the beauty industry, EvolveHer will centralize everything into one platform rather than recreating the wheel or competing individually with other communities. Consumers should have full visibility into their options and the ability to choose what is best aligned with their needs at any given phase of life & career. Currently, there is no centralized hub that aggregates and organizes segment programming + resources specifically focused on women.

We were planning to launch our "digital platform" in the Fall, but given the immediate need that surfaced and validation of concept created by the COVID-19 work from home situation, we moved up the timeline and are manually creating this now. 


Companies and small businesses are sending massive amounts of info via email on virtual events, resources, videos, and more - overloading inboxes when we don’t have time to sort through everything. Our platform will take all of this information and categorize and sort it so people can see all of the events/resources/content by category and tags and select what is relevant to them. EvolveHer will also make recommendations from an editorial standpoint and we are currently hosting virtual meetings to get real-time feedback on what the needs are for women right now both personally & professionally.

Our Traction


We’ve built a community of thousands of women, hosted high-profile leaders and worked with Fortune 500 brands

In just 2 years, EvolveHer has created a list of noteworthy accomplishments:

  • Generated over $550K in gross revenue in the first two years of opening
  • Hosted over 770+ events & programs with notable guests such as Hillary Clinton, Governor JB Pritzker, Elaine Weltroth (former Editor and Chief of Teen Vogue)
  • Engaged 75,000+ people thru EvolveHer Platform and grew our email database to over 43,000 people 
  • Organized programmings, events, and contents for customers like: Forbes, GrubHub, H&M, Pinterest, American Marketing Association, Amazon Studios, HaloTop, Marsh, Walgreens, Facebook, NBCUniversal and more!   
  • Acquired a local media publication, Chicago Woman Magazine and absorbed the content into the EvolveHer content platform
  • Launched the EvolveHer: Unpacked Podcast

What We Do


A digital platform with custom curated resources for each user

EvolveHer provides personal connections, resources and events to advance women in their life and career. We started as an event and co-working space in Chicago, and are expanding our services on a digital platform where we plan to leverage AI to learn about our users and deliver the best resources, tools, and content based on individuals’ needs and life stages. We are taking what we’ve been doing manually, and scaling it up to serve the thousands of women in our community.

The Market


Personal and professional development is a multi-billion dollar industry

  • The Personal Development Industry is estimated to grow to $13.2 Billion by 2022

  • Estimated Market Value for Coaching was $1B+ (and growing) in 2017

  • 94% of millennials report that they are willing to spend approximately $300/month on self- improvement every month

  • Baby Boomers are willing to spend an average of $152/month on self-improvement

How We Are Different


Aggregating resources for women as they evolve through life stages

There are thousands of women’s organizations and groups, but we aren’t trying to compete with them. We want to centralize and drive more money to female-owned businesses. Our team's experience working at large corporations and in startups provides us with grit, expertise and access to a massive network, which has helped us generate $550K+ in revenue with just two full-time employees. 

We have an existing community, database and relationships with women’s organizations, corporations, female small business owners, event producers, and more, and we plan to layer an AI on top of it to deliver customized solutions. Furthermore, we want to offer resources for women as they evolve professionally and personally through various life stages, so our platform will have strong stickiness and returning user engagement.

The Business Model


Memberships, subscriptions and revenue share

Currently our revenue comes from:

  • Live & Virtual Events

  • Community, Event & Corporate Memberships

  • Space Rental

  • Sponsorship

  • Business Development

As we expand further into the digital space, we plan to generate revenue from:

  • Premium Listings Fees (Event and Service Listings)

  • Premium Subscriptions  

  • Revenue Share - we’ll receive a percentage of a workshop or service booked through out platform

The Vision


Growing our community and boosting revenue for female-owned businesses

Thousands of women have joined our community and attended hundreds of events - and we are just getting started. As we grow our digital platform and incorporate AI, we will be able to scale our services and drive more people to female-owned businesses while supporting the development of women by eliminating decision-making fatigue.

In our next phase of growth, we will be growing our team, expanding our technology, and scaling our marketing efforts. Within the next five years, we plan to build a custom AI solution, expand our database globally, and license our aggregation tool.

Our Team


An experienced team with extensive training

The EvolveHer team worked at some of the world’s leading technology, entertainment and media companies overseeing Fortune 500 clientele. Past companies include LiveNation, Pandora, Amobee, Omnicom, Time Inc, WME-IMG.

The team has a wide-ranging background spanning sales, events, business development, operations, strategic partnerships, branding, web development, corporate strategy and marketing execution. They have extensive training in growth mindset, leadership and sales, which is instrumental to keeping up with the ever changing needs of a startup.

Why Invest


We can dream bigger than society thinks we can

The EvolveHer community is more than just a group of women getting together. We’re more than just a few events and networking. We want to help women step into their full power and explore how they want to show up in the world. Drown out the noise and rid yourself of any limiting beliefs that define you as just an employee, just a mom, just a boss or a just a wife.

We encourage you to acknowledge yourself as worthy, exactly where you are now and recognize that you may not know it all yet. Remember, “yet” is a very powerful word. Only YOU can determine who you are in this world. And we want to work with you to make that happen.

The EvolveHer team is made up of a combination full-time, part-time and consultants that are dedicated to building the business. Below is a brief summary of each person's weekly contribution outside of the 2 FTEs. 


Johnae Mitchell - Event Coordinator manages inbound event sales and logistics for all events - avg 23 hr/week. 

Victoria Perez - Member Management 20-30 hr per week. 

Jeanette Kemble - Sales & community outreach 10 hr per week, 

Tiffany Kucharski-Partnerships - 20 hr/week. 

Taylor Shine - Works events, branding and creative for decks - 10-20 hr/week pending seasonality. 

Debra Giunta and her company Brainchild Collective produce EvolveHer Future programs for teen girls - As needed for corporate pitches or workshop development/execution. 

Elan Ruffin - Chief of Staff/Administrative Assistant 20-30 hr.

Amanda Chin - Head of Digital, now 10-20 hr/wk.

In the Press

The Best Coworking Spaces for Parents

The future is female, and Alicia Driskill of EvolveHer is counting on it—her dreamy, community-driven loft space in the River North area of Chicago is women-only.

Looking For A Co-Working Space In 2019? Here’s Some Of The Best

evolveHer’s membership includes everyone from new business owners to women who are established in their careers, and strives for unity in the community over mindless business card-swapping. Expect to address both your personal and professional dreams at this Chicago location.

GOLIN AIMS TO HELP END TOXIC AGENCY CULTURES WITH 'HAVE HER BACK' PUSH

Interpublic Group's Golin has teamed up with The 3% Movement, SheSays and EvolveHer to create an initiative dedicated to putting an end to unhealthy agency cultures that keep women from advancing their creative careers.

Women's March 2018: Startups Go All In to Mark Feminist Protest

Some entrepreneurs were inspired to start businesses because of the feminist movement itself. Alicia Driskill launched the Chicago-based incubator Evolveher last month, after working on it for about a year.

Offering Summary


Company

:

EvolveHer, Inc

Corporate Address

:

358 West Ontario Street, Suite 3w, Chicago, IL 60654

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

4,000

Maximum Number of Shares Offered

:

428,000

Price per Share

:

$2.50

Pre-Money Valuation

:

$4,500,000.00











Voting Rights of Securities sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

All Investor Owners Club:

-10% lifetime discount on EvolveHer memberships, event hosting/production, EvolveHer exclusive event tickets, merch, services and products.

- Early access to products, member perks, sampling, VIP invites, beta access to product launches and focus groups

- Inclusion in Member Directory 

Early Bird

- First 48 hours - Friends and Family Early Birds | 10% bonus shares

- Next 5 days - Early Bird Bonus | 5% bonus shares

Volume

$500+ (Tier 1 perk)

- (3) Free Event Listings on EvolveHer Digital Platform 

- (3) months Connections and/or Digital Membership to EvolveHer Platform (After Beta access ends)

$1,000 (Tier 2 perk)

- (6) Free Event Listings on EvolveHer Digital Platform 

- (6) months Connections and/or Digital Membership to EvolveHer Platform (After Beta access ends)

$2,500+ (Tier 3 perk)

- EvolveHer Newsletter Ad Unit ( Distributed to 43,000 users) linking to your brand page

- (12) Free Event Listings on EvolveHer Digital Platform 

- (12) months Connections and/or Digital Membership to EvolveHer Platform (After Beta access ends)

$5,000+ (Tier 4 + 5% bonus shares)

(Tier 3 Perk) plus:

- EvolveHer Seal to post on the website, LinkedIn or social media

- Sponsor of (3) episodes of The EvolveHer Unpacked Podcast

 (2) EvolveHer Newsletter Ad Units ( Distributed to 42,000 users) linking to your brand page

- (1) Free virtual event hosted on EvolveHer's streaming platform, 

- EvolveHer t-shirt

$10,000+ (Tier 5 + 10% bonus shares)

(Tier 4 Perk) plus:

- Enhanced Company Profile with a prominent position on the website

- (1) EvolveHer Spotlight Content: Featured interview and article posted/promoted on EvolveHer website, InstaStory Highlight and in newsletter

$25,000+ (Final Tier + 15% bonus shares)

(Above) plus:

- Enterprise-level Access for Company: to Digital Platform (Community, Virtual Programming, Resources, Content, Member Perks and profiles)

- (1) Year Premiere Profile on Digital Platform

- (1) Unlimited National Event Postings (must be relevant & approved)

- EvolveHer Editorial Feature in Newsletter (Distributed to 43,000 users) linking to your brand page & on EvolveHer website

- EvolveHer T-shirt

- Access to distribute your product to EvolveHer community through event integration.

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

EvolveHer, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $2.50/ share, you will receive and own 110 shares for $250. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$62,695.00 USD
$100,035.00 USD
Cash And Cash Equivalents
$9,434.00 USD
$24,178.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$32,916.00 USD
$1,993.00 USD
Long Term Debt
$406,825.00 USD
$308,327.00 USD
Revenues And Sales
$367,187.00 USD
$188,495.00 USD
Costs Of Goods Sold
$37,545.00 USD
$27,882.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$166,762.00 USD
-$169,934.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Cancellation of Campaign

over 1 year ago

Hi Everyone - 
Hope you're doing well. First off, I wanted to say thank YOU for contributing to EvolveHer's campaign. We truly appreciate your support of our mission. 

After much consideration we've decided to cancel our crowdfunding campaign as we are truly in unprecedented times. The timing is unfortunate given all the hard work & investment we put into the prep work for the campaign pre-Covid, but at the end of the day I feel strongly that it is not the appropriate time to do a massive ask to our f&f when so many people are losing their jobs/businesses.

We are so grateful for your support and hope that you will continue to follow our journey over the coming months as we launch our digital platform and new membership levels. Please note that your investment funds were not processed, so you don't need to worry about refunds or anything on the financial front. Thanks! -alicia

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