Powering the Energy Transition of Tomorrow with Green Technology


Powering the Energy Transition of Tomorrow with Green Technology

Laramie, WY
Our vision is to provide green, sustainable and responsible oil as a transition to the energy of tomorrow through innovative technology. ESal responds with the mission of avoiding use of freshwater and harmful chemicals, reducing carbon dioxide and greenhouse gas emissions, and maximizing the use of existent resources when it comes to producing energy.


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


Get rewarded for investing more into ESal:

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Tier 1 perk
$750 + | 3% bonus shares
Tier 2 perk
$2,000 + | 5% bonus shares
Tier 3 perk
$5,000 + | 5% bonus shares | Become a member of ESal Think Tank – participate in the company future sustainability investment decision making
Tier 4 perk
$10,000+ | 7% bonus shares | & Above
Tier 5 perk
$25,000+ | 10% bonus shares | & Above
Tier 6 perk
$50,000+ | 15% bonus shares | & Above | & Invitation to tour ESal laboratory
Tier 7 perk
$200,000+ | 20% bonus shares | & Above | & Invitation to become a Board of Advisors member

Reasons to Invest

  • Technology capable of recovering 1 Trillion barrels of oil worldwide. We believe the potential market size for ESal's RightWater® technology is almost $100 billion in the US alone, and $1 trillion worldwide.
  • Revolutionary proprietary reservoir genetics laboratory testing that we believe is unmatched in the industry by cost, precision, and time efficiency. 
  • We are working to create a future with carbon-neutral sustainable energy while keeping costs low, providing a foundation for stable economic growth and energy transition.


Oil Field of the Future

At ESal, we’ve found the sweet spot where “environmental” meets “profitable” in the energy sector. 

While the E in ESal doesn’t stand for environmental - it's short for Engineered Salinity - the company's co-founder and CEO, Salem Thyne, says his company is dedicated to both.

Behind the start of ESal is Geoffrey Thyne Ph.D. who was working on solving the thought provoking problem of how to recover as much oil as possible in an environmental and sustainable manner. In 2010 it dawned on Dr. Thyne that the solution to this was related to many complex relationships not measured nor understood until now.

Science is science. Just how every person has a unique fingerprint, each reservoir has a unique makeup which requires a tailored solution for optimal recovery and performance.

Today, from the expansion of Dr. Thyne's work has evolved into technology capable of not only producing economic carbon-neutral oil, but providing actionable solutions for responsible water and energy usage.

The Problem

There’s a High Need for Sustainable Resources

The oil and gas industry will only produce 30% of available oil worldwide. Without new technology, the industry plans on leaving the remaining 70% behind. (Source)

Current strategy of rapidly shifting away from oil and gas resulted in increasing energy costs and will continue in that direction. This will result in high energy prices along with increased supply chain costs which are later passed to consumers through increased prices at the pumps and grocery stores, accelerating inflation and making necessities less affordable.

With worldwide energy demand increasing, sustaining oil production is needed to transition to alternative energy sources. That’s where we come in.

“We are trying to break the stigma about the irresponsibility and wasteful practices in oil and gas through science, education, business transparency, and a forward-looking green sustainable investment profile,” Salem Thyne, CEO of ESal, says. 

“We believe that the old way of doing things in the oil business is at an end. We must do more than talk about environmental stewardship and start to display it by adopting technologies that maximize the recovery from each and every well.”

THE Market

Estimated Maximum Trillion Dollar Market Opportunity

The potential market size for ESal’s RightWater® technology is almost $100 billion in the US alone, and $ 1 trillion worldwide (source). Of course, capturing the whole market is impossible but we believe that ESal is the only technology that can access it right now.

That’s because…

  • ESal's technology is based on areas of science currently overlooked or untapped by the industry
  • RightWater® can work in conjunction with other enhanced oil recovery technologies and ESal utilizes this synergy through coopetition
  • Our laboratory procedures and custom technological solutions are unmatched in the industry by precision, cost, and time efficiency

Total consumption of petroleum and other liquids in the US will be increasing for decades to come, even as renewables increase their share in the energy consumption mix. Oil production constantly declines, creating a need for constant exploration and reserve increases. Currently, the industry leaves behind about 70% of crude oil that was drilled for due to lack of technologies and incentives to recover it (source).

* Source

* Source

THE Solution

ESal Believes It Is Possible To Recover More Oil Without Chemicals Or New Equipment

We are here to recover stranded oil left behind in a socially and environmentally responsible manner with RightWater® technology.

ESal breaks down the genetics of each reservoir and genetically engineers fundamental relationships between rock, oil, and water in every reservoir without need for chemicals and changes to current operations.

Extensive testing of thousands of interactions between rock, oil, and water while measuring both chemical and physical reactions is one thing that sets ESal apart. These tests give ESal an unparalleled understanding of reservoir genetics.

The technology includes proprietary revolutionary lab procedures, unmatched in the industry by precision, cost, and time efficiency.

Through extensive research and data analysis, ESal has developed unique algorithms that analyze the genetic performance of the reservoir and point out opportunities for improvement. The deployment of RightWater®  technology is protected by 3 patents with more pending.

To scale the impact and address global oil supply concerns, ESal collects and analyzes data of rock-water-oil interactions and applies findings to data from reservoirs across the planet. 

In Addition to the results seen with RightWater® technology, ESal is currently developing the ESal Intelligence Software (EIS) package. EIS will allow oil producers to evaluate the potential for additional recovery from their fields and design the correct injection water chemistry in minutes eliminating current requirements for laboratory testing.

Ultimately, ESal will know where 1 trillion barrels are left behind, creating the world`s “Treasure Map” of stranded oil with a customized solution to recover it.


We are different from our competitors by our ability to recover additional oil previously unattainable. We work in areas of science completely ignored or untapped by the industry.

* The above data is based on ESal's internal research and estimates.

ESal's tests and technology are applicable in other industries, such as mining, carbon storage, cosmetics, construction, medical, and material sciences. We want to create a sustainable future across multiple industries while continuing to focus on our current growth.

We make money by…

  • Laboratory Testing - minor cost to cover baseline expenses
  • Licensing Fees - based on increased production in the field
    • Backend - $1to $3 per barrel of increased oil production with RightWater®
    • Upfront - licensing costs based on expected production improvements with performance-based conditions
  • Royalties from coopetition product optimization
  • Providing strategic intelligence to industry stakeholders

Plus, ESal offers flexible payment plan terms to suit small and large operators.

Why Invest

Environmental, Social and Governance through RightWater®

We are a technology company with a vision to pioneer the future of oil and gas by increasing production and efficiency - all while preserving the environment. 

We believe that we can optimize oil recovery through innovative technology while valuing one of the most important resources on our planet: water.

The goal of ESal is to be the global industry leader in recovering the most environmentally conscious barrels of oil while utilizing innovative technologies. ESal will set the standard to maximize efficiency and pave the way for a sustainable energy future.

A part of ESal's commitment to further energy sustainability, we will invest 20% of Net Profit into furthering and accelerating decarbonization, green, and innovative technologies for the future. It is our goal to be responsible and actionable in providing sustainable energy to all while focusing on a clean planet.

Technology is here today, join us. 

In the Press

Hart Energy

How to Recover Up to 50% More Oil from Formations

Permian Basin Oil & Gas

A Ft. Worth service company startup believes it`s found the sweet spot, where "environmental" meets "profitable"

The American Oil & Gas Reporter

Proven Chemistries And Emerging Insights Score Production Points

Oilfield Technology

Unlocking Stranded Reserves

Offering Summary



ESal Holdings, Inc.

Corporate Address


1938 Harney St, Suite 255, Laramie, WY 82072

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Class B Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Early Bird

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares


Tier 1 perk - $750 + | 3% bonus shares

Tier 2 perk - $2,000 + | 5% bonus shares

Tier 3 perk - $5,000 + | 5% bonus shares | Become a member of ESal Think Tank – participate in the company future sustainability investment decision making

Tier 4 perk - $10,000+ | 7% bonus shares | & Above

Tier 5 perk - $25,000+ | 10% bonus shares | & Above

Tier 6 perk - $50,000+ | 15% bonus shares | & Above | & Invitation to tour ESal laboratory

Tier 7 perk - $200,000+ | 20% bonus shares | & Above | & Invitation to become a Board of Advisors member

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

ESal will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $2.00 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$582,874.00 USD
$335,258.00 USD
Cash And Cash Equivalents
$568,042.00 USD
$183,418.00 USD
Accounts Receivable
$0.00 USD
$125,000.00 USD
Short Term Debt
$404,581.00 USD
$178,072.00 USD
Long Term Debt
$144,903.00 USD
$0.00 USD
Revenues And Sales
$847,502.00 USD
$854,987.00 USD
Costs Of Goods Sold
$250,488.00 USD
$206,877.00 USD
Taxes Paid
$0.00 USD
$3,713.00 USD
Net Income
-$123,797.00 USD
$85,266.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Message from CEO

4 days ago

I wanted to say thank you to all our supporters and early investors. Your contribution motivates us on our mission of bringing sustainable practices to oil industry through science and building a sustainable bridge for future energy transition. The ESal team is committed to bringing innovation to the energy sector and expanding current technology offerings. Feel free to dive into ESal`s history and publications on our website ESal - News & Resources.

We are excited to bring you on this journey with us.


Salem Thyne

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