The Epec Holdings offering is now closed and is no longer accepting investments.

Epec Holdings

James F.C. Hyde Sorgho Whiskey

Regulation Crowdfunding
Plantation, FL
Consumer Products
Accepting International Investment
Play video

Epec's Jim Hyde with Gordon Ramsay of Gordon Ramsay Restaurants fame admiring our new James FC Hyde Sorgho Whiskey hats.

We are having an impact as Assouline's latest cocktail recipe book, "Whiskey Cocktails" includes a page dedicated to the classic Manhattan, but starring James FC Hyde Sorgho Whiskey, and aptly called "Hydeing in Manhattan".

A Whiskey Like No Other

Invest in Epec - James FC Hyde Sorgho Whiskey

Some 6+ years ago we made a $300,000 investment in a sorghum operation in the fields of Memphis, Tennessee.  We did so because we were enamored with the miracle-like properties of the sorghum plant and the potential for its commercial success. We’ve since discovered the miracle plant could also produce a remarkable “whiskey like no other," which we have affectionately named Sorgho Whiskey®. 


The American craft spirit industry is hot. Witness the recent acquisition of Utah-based craft whiskey producer High West Distillery for $160 million followed by the 2017 acquisition of George Clooney led Casamigos Tequila for nearly $1 billion.  And our Sorgho Whiskey is gaining momentum, brand awareness and market traction in 3 key states – New Jersey, Kansas, and Nevada; and on board the most luxurious cruise liners in the worldSeabourn. We’re making our mark as we’re beginning to appear as an ingredient in whiskey cocktail recipe books and on cocktail menu’s in some of America’s finer restaurants like La Cave at Wynn Las Vegas.


And most recently, in a historic acquisition, we purchased Jersey Artisan Distilling, the distillery that makes our James FC Hyde Sorgho Whiskey. With the acquisition of this distillery, after spending 5+ years and investing nearly $2 million over that time, we have completed an unprecedented vertically-integrated sorghum seed to James FC Hyde Sorgho Whiskey supply chain. A truly unique and propriety asset with enormous potential for commercial success.


Our team is led by entrepreneur and Executive Chairman Steve Vanechanos and spirits-industry expert, world-renowned mixologist, and author Brian Van Flandern. They are both supported by a collection of seasoned Wall Street professionals, and public company executives.


As Epec continues its adventure towards turning James FC Hyde Sorgho Whiskey into a nationally recognized and highly-valued brand, and with the heavy-lift of constructing our supply chain finally in the rear view mirror, we can now shift our efforts from building the foundation to erecting a skyscaper.


Once again, we’re turning to StartEngine and equity crowdfunding to raise the capital we need. Expect to see us make significant investments in 1) continuing to raise brand awareness, brand recognition and consumer demand; 2) driving sales and distribution in NJ, KS and NV; 3) expanding our distribution channel into certain selected states when possible; 4) expanding inventory to keep pace with rising sales; and 5) improving production efficiency up and down the supply chain.


And we would be remiss if we didn’t mention once again the added and strategic benefit that accrues when our crowdfunding effort expands our team — new investors and brand ambassadors and advocates — that are as passionate about our whiskey as we are.


Join us in the next revolution of American spirits!  Become a part of our exciting adventure.

James FC Hyde Sorgho Whiskey at the center of attention once again at Wall Street's 2018 Security Traders Association of New York (STANY) annual meeting.


The Offering

INVESTMENT OPPORTUNITY

Convertible Note | Minimum $100 Investment

Note converts to CF Shadow Series Stock when the company raises $1,000,000 in a Qualified Financing.

Maturity Date: November 30, 2019

If no Qualified Financing has occurred by the Maturity Date, the Notes automatically 

convert in accordance with the terms of note summarized in the Offering Summary below.

3% Annual Interest Rate*


If you invest DURING the First 30 Days:

$5,750,000  Valuation Cap

If no Qualified Financing by the Maturity Date, the Notes convert into CF Shadow Series Stock at;

Price Per Share = $5,750,000  Valuation Cap / 121,921,336  shares

EXPIRED ON OCTOBER 4TH


If you invest AFTER the first 30 Days:

$7,187,500  Valuation Cap

If no Qualified Financing by the Maturity Date, the Notes convert into CF Shadow Series Stock at;

Price Per Share = $7,187,500 Valuation Cap / 121,921,336 shares


Perks

1st tier $500 investors choose a beige or black "James FC Hyde Orignal Sorgho Whiskey" ball cap
2nd tier $1,000 investors get both a beige and a black ball cap
3rd tier $2,500 investors get an autographed copy of Whiskey Cocktails book
4th tier $5,000 investors get a personalized autographed copy of Whiskey Cocktails

*All perks occur after the offering is completed.

For details on the bonus, please see the Offering Summary below.

"Sorghum is the primary ingredient of history's oldest and most popular spirit, Chinese Baijiu, and now we're using it to make a brand new type of American whiskey the world has never tasted."

- Steve Vanechanos
Executive Chairman of the Board

Epec's Story So Far

James F.C. Hyde Sorgho Whiskey has a much longer history than Epec's inception would suggest.  In fact, the whiskey's name derives from a historical figure: James F.C. Hyde (1825-1898), a businessman and political leader in Massachusetts (Hyde would become Newton’s first Mayor) that also had a passion for botany and agriculture. In 1857, Hyde published the definitive work, “The Chinese Sugar Cane”, on growing, harvesting and processing sorghum (then called sorgho). Today, sorghum is used as a gluten-free grain and a source of sugar in the US.  


Epec began researching the potential of sweet sorghum through our investment in strategic supply chain partner Delta BioRenewables in 2012. We were attracted to its “miracle-like” properties and unlimited potential as a new American cash crop.  Why do we say “miracle-like”?  Because, unique to sorghum, the plant produces an abundance of grain — like corn — and an abundance of sugar — like sugar cane — yet it can grow in places neither can.  Our original research was on sorghum’s viability as a biofuel.  Around 2013, we shifted gears and began researching sorghum’s suitability for producing a fine whiskey.  Needless to say, we were extremely excited about the quality and uniqueness of the whiskey we could produce.



Fast-forward to today, and with the help of 21st-century copper-pot distillation and Master Distiller Brant Braue, Epec has built upon James F.C. Hyde's legacy and created an American whiskey like no other. After fermenting and distilling sorghum, we age it like a fine bourbon in new, small, charred American oak barrels at 125 proof or less. This creates a unique whiskey (that “Whiskey Wash” rated 5 of 5 best in class) with uncanny smoothness that's paired with an appealing and unique set of aroma and flavor notes. 


We've invested over $2 million and over five years preparing Sorgho Whiskey for the opportunity to revolutionize the American whiskey market, and then the global market. American Whiskeys are hot in China now. Imagine the appeal of an American Whiskey made from sorghum to Chinese whiskey drinkers.

"I was a Jameson Irish Whiskey drinker until I tried James F.C. Hyde. It goes with everything, especially a good cigar. I would highly recommend this unique spirit."

Randy McAdam

5-Star Facebook Review

In a little over two years, we have achieved:


  • Acquired Jersey Artisan Distilling, the innovative distiller that created our “whiskey like no other”, James FC Hyde Sorgho whiskey.
  •  Southern Glazer’s Wine & Spirits, America’s largest national distributor, has agreed to distribute our James FC Hyde Sorgho Whiskey throughout the state of Nevada, resulting in over 30 placements in under 6 months.
  • "Best in Category" and 5/5 rating from The Whiskey Wash
  • Sold by over 300 of America’s finer restaurants, bars and liquor stores.
  • Partnerships with America's sorghum growers, including National Sorghum Producers and United Sorghum Checkoff Program
  • Hundreds of thousands of dollars and nearly two years invested in perfecting the recipe and aging process
  • Major investment – approximately $350,000 - in Strategic Supply Chain Partner, Delta BioRenewables, the US sweet sorghum technology leader
  • Over 38,000 Facebook likes
  • Served on board the fleet of super luxury cruise operator Seabourn.

The World's Most Popular Spirit The U.S. Has Never Heard Of...

Sorghum Is the Primary Ingredient of China's Baijiu

Sorghum Field

While uncommon in US spirits, sorghum has a long history in alcohol distillation because it has a long history as an ancient global cereal grain that extends back for at least 5,000 years. In fact, sorghum has been used by the Chinese for five millennia in the production of Baijiu, a popular Chinese spirit. 


Global Baijiu sales in 2014 accounted for nearly 1.2 billion 9-liter cases annually and nearly $80 billion, making it by far the most popular and valuable spirit in the world according to IWSR. Global second-place by volume belongs to Vodka, with fewer than 500 million 9-liter cases sold annually. Whiskey takes the global second-place by sales with $62 billion.

Reviews from our Customers

I tried my first bottle tonight. I usually drink single malt scotch but I love this whiskey. Completely unexpected to taste a whiskey like this from New Jersey! Great job as this is my new favorite!

Patrick Progar

Sweet and smooth with a nice little nip (not so much a bite) at the end. Really easy to drink neat, or with a couple rocks if you prefer. I’m really looking forward to a Sorgho smash on a hot day this summer.This is great whiskey.

Tommy Hersch

I am a wine drinker and thought I would never drink anything elseThis is amazing, smooth with a great nose, great alone or in sours.

Gloria Celentano

This is dandy! I am normally rye only but being a Kansas plowboy, the "distilled from sorghum" cought me eye. This is very smooth and goes well over ice.

Mike Cravens

The Whiskey Market is Booming

The time has never been more ripe for a revolutionary new whiskey to enter the arena.

Sales Volume of Whiskey in the US (in 1,000 9-liter cases)

The global spirits market is worth $142+ billion and is growing at 4.4% annually

American whiskey (Bourbon, Tennessee, and Rye) was up 8.0% in revenue in 2016.

As a sorghum spirit, we also plan to tap into the $80 billion market of Chinese baijiu.

Source: International Wine and Spirits Record (IWSR)

The Near Limitless Untapped Potential of Sorghum Whiskey in the U.S. Market

Despite sorghum’s global success in Baiju, mainstream U.S. spirits producers have ignored sorghum and its explosive growth potential.   We’ve positioned James FC Hyde Sorgho Whiskey to capitalize on this significant gap in the U.S. market, which we believe represents the “Near Limitless Untapped Potential of Sorghum Whiskey”!

A Look at James FC Hyde Sorgho Whiskey's Current Distribution

Currently Available in Eight States with Four More Targeted For 2018!

Market Momentum and Traction in Two Key States Established in 2017

We're Blowing Out Our Home State of New Jersey... 

And Expanding Rapidly in America's Sorghum Capital - Kansas

In 2018, We've Added Another State, Nevada!

Looking to the Future

Over the past  year, we've had dramatic success executing our 2017 plan and accomplishing our key goals.   We're off to a fast start in 2018, having already accomplished our top priority goal by acquiring Jersey Artisan Distilling, thereby uniting the James FC Hyde Sorgho Brand with the distillery that is producing it and seamlessly integrating and gaining control of a critical vendor and strategic asset.

With the acquisition behind us, Epec – James FC Hyde Sorgho Whiskey, will use the new capital to:


  • Continue expanding the size of our inventory pipeline of aging whiskey.
  • Continue expanding consumer demand, product availability and sales in the markets in which we’re already active. This will be done with special attention upon Nevada and our relationship with Southern Glazer’s Wine & Spirits (“SGW&S”) and to the strategic imperative of success there.
  • Redouble our effort in the New York market, with an intense focus on New York City, through a new distribution partner, HP Selections.
  • Endeavor to enter a limited number of new strategic markets.  Some are markets in which we believe we own a “home field advantage”, like Texas (it’s the second largest sorghum growing state in America) and Tennessee (it’s where our sorghum is sourced from).  We will plan on entering Massachusetts, which is the home of Newton of which James FC was the first Mayor. 
  • We’re negotiating potential distribution agreements with a California and an Asian distributor.

Invest in us now.  Become a part of our journey.  Become a part of revolutionizing both the: (1) global spirits market by developing a new whiskey category – Sorgho Whiskey; and (2) American agricultural economy by bringing a new cash crop – sweet sorghum to US farmers! We can - together - make a difference and change the world! Cheers!

In the Press

Wall Street's Latest Tipple: Sorghum Whiskey
June 4, 2016

Had a tough day in the market? You may need a drink, and Jim Hyde, who helps run the New York Stock Exchange's options markets, has just the ticket—James F.C. Hyde Sorgho Whiskey.

Sorghum Market - Trends and Forecasts by Technavio
June 5, 2017

Technavio's latest report on the global sorghum market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021.

Is Whiskey Gluten-Free? What You Should Know
August 12, 2017

Whiskey is made with gluten grains, so should you drink it?

Ex-Aventine CEO and Biofuels Consulting Partner Launch Sorghum Whiskey Business
April 6, 2016

Ron Miller is an oil man who got caught up in the spirited world of biofuels. Miller joined Texaco in 1971, following in the footsteps of his father who went to work for Texaco in the oil fields of southern Oklahoma in 1945.

Understanding the Riddle of Sorghum Whiskey
November 10, 2016

You've probably seen it by now: sorghum whiskey. After exploring alternative grains like triticale, rice, heirloom corn, and even millet, craft distillers are turning their attention to the newest ancient grain on the block: sorghum, a gluten-free grain with a link to the American South, to boot.

Cigar Pairing With a Manhattan
June 22, 2017

With summer officially upon us, it's time to find a nice cigar pairing for a refreshing summer drink.

James FC Hyde Whiskey Successfully Raised $238,569 @WeFunder
November 7, 2017

A press announcement on Epec's successful Wefunder campaign.

James Hyde: the only 100% whiskey made of Sorghum
May 21, 2018

A whiskey made 100% out of sorghum, yes, it is possible, and it happens in New-Jersey.

Six Great Dessert Whiskeys
January 3, 2017

notes of candy corn, rock candy, almond, and butternut squash make it a match for light desserts like meringue and petit fours.

Offering Summary

Maximum ($535,000) of Convertible Promissory Notes 

Minimum ($10,000) of Convertible Promissory Notes

Perks

1st tier $500 investors choose a beige or black "James FC Hyde Orignal Sorgho Whiskey" ball cap
2nd tier $1,000 investors get both a beige and a black ball cap
3rd tier $2,500 investors get an autographed copy of Whiskey Cocktails book
4th tier $5,000 investors get a personalized autographed copy of Whiskey Cocktails

*All perks occur after the offering is completed.

Company
Epec Holdings, Inc. (f/k/a Epec Biofuels, Inc.)
 

Corporate Address

1776 Pine Island Road, Suite 316 Plantation, Florida 33322

 

Description of Business
Pioneering a Gluten Free, 100% American-grown sorghum whiskey

 

Type of Security Offered
Convertible Promissory Note
 

Minimum Investment Amount (per investor) 
$100











CONVERTIBLE PROMISSORY NOTES TERMS

The Note converts to CF Shadow Series Stock when one of the following first occurs (Collectively defined as Convertible Events):

the company raises $1,000,000 in a Qualified Financing; or

There is a Change in Control or Sale of the Company as defined below; or

Upon maturity date of the CONVERTIBLE PROMISSORY NOTE,

“CF Shadow Series Stock” means a series of capital stock of the Company that is identical in all respects to the shares of capital stock issued in the relevant Qualified Financing (or, in case there is no Qualified Financing, the common stock of the Company); provided, however, that:

  • the shareholders of such series shall have no voting rights and shall not be entitled to vote on any matter that is submitted to a vote or for the consent of the shareholders of the Company;
  • on any matter to which the shareholders of such series are entitled to vote by law, such holders shall be required to vote in line with the majority of the holders of common stock and preferred stock of the Company; and
  • the shareholders of such series shall not be entitled to have information or inspection rights, except with respect to such rights deemed not waivable by laws

Maturity Date: Nov 30, 2019

3% Annual Interest Rate*

*Annual Interest Rate and Conversion Price subject to adjustment 10% bonus for StartEngine shareholders. See 10% Bonus below

If you invest DURING the First 30 Days:

Your maximum Conversion Price (subject to downward adjustment upon a Qualified Financing – if any)

is

$5,750,000 / 121,921,336 shares

If you invest AFTER the first 30 Days:

Your maximum Conversion Price (subject to downward adjustment upon a Qualified Financing – if any) is

$7,187,500 / 121,921,336 shares

Convertible Note Terms

This convertible note offers you the right to receive shares in EPEC Holdings, Inc. upon the occurrence of A Convertible Event (defined above). The number and type of shares you will receive in the future will be determined by the amount you invested and when; and what the Convertible Event is. 

         If it’s a Qualified Financing, you will receive an identical instrument (but in CF Shadow Series Form).  If the QF occurs at a lower price than your maximum Conversion Price your price will adjust downward before Conversion to the QF price.

         If it’s a Change in Control, you will be paid in kind (cash if the consideration is cash, and stock if it’s stock), but after conversion to CF Shadow Series Common Stock.   If the Change in Control occurs at a lower price than your maximum Conversion Price your price will adjust downward before Conversion to the Change in Control price.

         If the Conversion event is the Maturity Date, you maximum Conversion Price will be the price used in Conversion.

If you invest during the first 30 days, your maximum Conversion Price per share is set based on a $5,750,000 / 121,921,336 or if less, then you will receive the Conversion Price the new investors are purchasing equity.

If you invest after the first 30 days, your maximum Conversion Price per share is set based on a $7,187,500 / 121,921,336 or if less, then you will receive the Conversion Price the new investors are purchasing equity.

You also receive 3% accrued interest per year added to your investment. When any Conversion Event occurs, then your notes convert into CF Shadow Series  Stock using the following formula:

Your Investment amount plus accrued interest / your Conversion Price.


The 10% Bonus for StartEngine Shareholders


Epec Holdings, Inc. will offer a 10% bonus on the annual interest rate for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering if they invest within a 24-hour window of their campaign launch date.  For example, if invest in the first 24 hours, your annual interest rate will be 3% instead of 3.3%.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur irregular use of proceeds that may include but are not limited to the following over $10,000: vendor payments and salary made to insiders, a friend or relative; any expense labeled "Administrative Expenses" that is not strictly for administrative purposes; any expense labeled "Travel and Entertainment"; the acquisition of JAD; repayment of debt; and any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$536,491.00 USD
$329,742.00 USD
Cash And Cash Equivalents
$29,417.00 USD
$2,961.00 USD
Accounts Receivable
$69,908.00 USD
$23,308.00 USD
Short Term Debt
$520,704.00 USD
$221,274.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$50,255.00 USD
$30,747.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$415,581.00 USD
-$455,849.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Epec James FC Hyde Sorgho Whiskey - In Support of "Perfect Gift" Campaign Seller Offers Case Special

11 months ago


November 30, 2018 - In support of our recently announced "Perfect Gift" Campaign, our on line seller, Bourbon Scotch & Beer of Lakewood NJ, is offering special case pricing including freight.  For legal reasons, the offer only applies to states that permit on line sales from out of state seller.  The following states PROHIBIT ON LINE SALES: Alaska, Alabama, Arkansas, Delaware, Hawaii, Illinois, Kentucky, Massachusetts, Maryland, Mississippi, North Dakota, New Hampshire, New York, Oklahoma, Pennsylvania, Puerto Rico, Rhode Island, South Dakota, Texas, Utah, Virginia.  Residents of the remaining states are free to participate in the special.

A case of six 750ml bottles, already on sale at $39.89 per bottle, will freight out at a flat $30 regardless of destination.  Net effect of sale price plus freight special: a landed cost of under $45 per bottle - anywhere in the US (state law permitting).  The on line offering is scheduled to take effect about 6:00 PM EST today.

Special thanks to Bourbon, Scotch and Beer for so aggressively supporting our "Perfect Gift" Campaign with its own special pricing.

We're now within the final 12 HOURS of our StartEngine Crowd Funding campaign.  For those of you sitting on the fence, deciding whether or not to make an initial or an additional investment, you're going to have to chose very soon.  The train is leaving the station tonight at precisely 12:00 midnight PST, with or without you.

We, now a Community of Owners 1,000+ strong, would love to have all that want to join our Community and our effort / adventure become a part of it.  And if we are ultimately successful, it will be because it is a group effort, and the credit and wealth created will be shared among us.

Please invest within your means and read the "Terms" Tab on our StartEngine Offering Page for the specific details of our offering.

https://www.startengine.com/epec-holdings

Epec - James FC Hyde Sales Momentum Continues As Campaign Enters Final 16 Hours

11 months ago

November 30, 2018 - When we entered November 2018, we knew it was going to be a difficult sales comparison month vs. November 2017.  That's because last November was an unusually strong month accounting for 32% of ALL of 2017 sales of James FC Hyde Sorgho Whiskey.

In the past, on more than one occasion, we've cautioned of the tendency of GAP accounting to have the unintended consequence of "distorting" sales when an entity like ours starts building out a distribution channel.  In simple terms it's because: 1) our sales are really "stocking orders" to distributors for their "on hand inventory" (and subsequent sale to retail stores); and 2) when the number of distributors placing stocking orders is limited, their order flow tends to be irregular and choppy.  Which is precisely what happened last November.  Several distributors coincidentally placed orders in the exact same month.  The result: an outlier Nov 2017 reflecting nearly 1/3 of full year sales.

In spite of Nov 2018 having to stand up against a month that accounted for nearly 1/3 of 2017 sales, we're proud to announce we've surpassed Nov 2017 monthly volume by approximately 20%.  The result, our momentum of shipments to distributors of James FC Hyde Sorgho Whiskey continued, resulting in year to date sales ending November 30 up  264% from 2017 to 2018.

We like to make it a practice of NOT SPIKING THE BALL ON THE 5 yard line.  And we know we've got a lot more work to do to get where we want to be - a successful national brand.  But we're happy with our trend lines and our accelerating sales growth, and mindful that maintaining our momentum is an operational imperative. With your help, serving as financiers and proactive brand ambassadors, we're confident we can. Wish us good fortune as we journey together into a bright but uncertain future.

We're now within the final 16 HOURS of our campaign.  For those of you sitting on the fence, deciding whether or not to make an initial or an additional investment, you're going to have to chose very soon.  The train is leaving the station tonight at precisely 12:00 midnight PST, with or without you.  We, now a Community of Owners 1,000+ strong, would love to have all that want to join our Community and our effort / adventure become a part of it.  And if we are ultimately successful, it will be because it is a group effort, and the credit and wealth created will be shared among us.

Please invest within your means and read the "Terms" Tab on our StartEngine Offering Page for the specific details of our offering.

https://www.startengine.com/epec-holdings

    

    

 


Epec James FC Hyde Sorgho Whiskey - Campaign Enters Its Final 32 Hours

11 months ago

November 29, 2018 - We want to thank all those that have participated in this campaign, for your generous support both financially and in personal commitment.  The response to our "Perfect Gift" Campaign is a perfect example of the value our Community of Owners contributes to our quest to turn James FC Hyde Sorgho Whiskey into a national and successful brand, above and beyond the cash they invest.  Within 24 hours of suggesting to our Community of Owners that James FC Hyde Sorgho Whiskey was the "Perfect Gift" this holiday season, they crashed the online portal.  We just love the dynamic beneficial effects crowdfunding brings to building a brand.  At this juncture, we wouldn't do it any other way.

We're now within the final 32 hours of our campaign.  For those of you sitting on the fence, deciding whether or not to make an initial or an additional investment, you're going to have to chose very soon.  As an aid in making your decision, let me suggest you go back and review our Campaign Updates.

View the list of accomplishments over these last 3 months against our time line target .  We targeted entering 3 major markets (CA, TX & MA) in Q4 this year and we entered those 3 markets.  Beyond our time line targets we've accelerated our sales growth, completing the first ten months of 2018 at a sales pace more than 3 times 2017 levels.  There's more in the Campaign Updates.  Do yourself a favor, take the time to review them, then make an informed investment decision.

Please invest within your means and read the "Terms" Tab on our StartEngine Offering Page for the specific details of our offering.

https://www.startengine.com/epec-holdings

James FC Hyde Sorgho Whiskey Rolls Out Cocktail Infuser After Wildly Successful Field Test of "Hyde Old Fashioned"

11 months ago


Infuser Had Very Positive Impact on Raising Brand Awareness and Sales Volume

November 28, 2018 - For the months of September and October we've been field testing this unusual looking device we call our "cocktail infuser".  The Infuser is a relatively simple device.  James FC Hyde Sorgho Whiskey goes in the top reservoir, a proprietary recipe of ingredients goes into the middle chamber, and gravity flows it through.  In the end, what emerges is our "whiskey like no other" infused with our proprietary ingredients, using a unique gradual drip methodology, resulting in an Hyde Old fashioned "like no other".

We spent several months field testing it because we wanted to be confident with:

  • its operational reliability
  • its seemless integration into the bar operating environment
  • the bartenders / mixologists receptiveness to it
  • customers / patrons reaction to it
  • Its impact on sales volume of James FC Hyde Sorgho Whiskey

Before getting into the results of the field trial, know this, throughout the industry on premise accounts (bars / restaurants), places that normally sell whiskey a shot glass at a time, are historically low volume accounts, while off premise accounts (liquor stores) that sell whiskey by the bottle are historically high volume.  

The field test was successful beyond the most optimistic of our forecasts.  As expected, the size and conspicuousness of the infuser would capture the attention of many customers.  Which would in turn spark a conversation re: "what is that thing and what does it do?"  A conversation that placed James FC Hyde Sorgho Whiskey at its center - raising brand awareness among bartenders and patrons, and in many cases resulted in an "I need to try that" finale.  Informal poll and actual sales volume suggests many who tried it - loved it resulting  in many reorders beyond our most optimistic forecasts.

The volume numbers - meaning the monthly case volume of Sorgho Whiskey the bar / restaurant was buying - from the field trial are TOO HIGH to publish or to use as a baseline for future forecasting.  We prefer to under promise and over deliver so we'll keep our forecast modest.  Suffice it to say, the field trial was producing volume numbers that placed the on premise account in direct competition with our highest volume off premise account.  Nearly a theoretical absurdity in this industry.

Because of the success of the field trial, we recently rolled the infuser out to two additional on premise accounts.  We don't think a single successful field trial (no matter how successful) is a green light to go full speed ahead.  But we are confident enough to have expanded by two more installations.  The success of our new installations takes priority over establishing numbers 4,5,6, etc.

We expect to gradually and responsibly, continue our expansion effort.  And as we do, we should over time be able to accelerate our rate of expansion.

Bottom line is we see the infuser as a big growth driver in that we expect to be able to gain new on premise accounts because of it, and then turn those accounts into high volume customers.

With less than 3 days remaining we're in the final stretch now - our offering expires midnight PDT on Friday November 30th.  Anybody seriously contemplating investing is running our of time.  It's approaching that time when a decision is required.  Get on the train, or let it leave without you.  One thing is sure, the train is leaving Friday.

Please invest within your means and read the "Terms" Tab on our StartEngine Offering Page for the specific details of our offering.
     

WOW - James FC Hyde Sorgho Whiskey Makes Its TV Debut On NBC Nevada - KSNV

11 months ago


Our Whiskey Like No Other Is Included In Segment On Great Whiskey Cocktails

November 25th, 2018.  First we were honored to have been chosen by spirits connoisseur and author Brian Van Flandarn to make the grade in his "Whiskey Cocktails" book.  Now we're even more thrilled, Mr. Van Flandern, now Executive Director of Southern Glaziers Wine and Spirits ("SGWS"), has chosen us as one of only three whiskeys to be included in his TV spot on Great Whiskey Cocktails, aired by NBC affiliate KSNV in Nevada.

Van Flandern's comments during the segment are pretty good indicators why he chose to include James FC Hyde Sorgho Whiskey.  "Today we're going to try three different phenomenal whiskies."  And later when commenting on his "Hydeing in Manhattan" - a sorghum whiskey based derivative of the classic bourbon Manhattan, "This one is using a sorghum whiskey.  It's a naturally gluten free sorghum... James FC Hyde Sorgho Whiskey.  It's the new hot thing."

Excuse us, but when an Executive Director of Southern Glazer's Wine and Spirits goes on NBC TV (Nevada) in a piece on Great Whiskey Cocktails and calls James FC Hyde Sorgho Whiskey, a "phenomenal whiskey" and "the new hot thing", for taking a bow.  We couldn't be more flattered.  To quote then Vice President Joe Biden, "This is a big F'ing deal". The piece is indicative of the incredible progress we're making in both sales traction and brand awareness.  Through the end of October, year over year 2017 vs 2018, sales of James FC Hyde Sorgho Whiskey have more than tripled.  We've entered new markets in California, Texas and Massachusetts (the home of Mr. James FC Hyde himself) as well as continue to gain traction in existing markets like New Jersey, New York, Kansas and Nevada.  And now our TV debut.

When we decided to turn to "community ownership" in the summer of 2017, seeking $1 million, we had a new fledgling, revolutionary whiskey, make from little known (in America), "natures miracle" crop - sorghum.  We knew our Sorgho Whiskey was "like no other".  And we knew it was "the most unique and innovative American whiskey since the Civil War".  We said so in our original Wefunder Offering page.  Now, thanks to the TV spot, we can add "phenomenal" and "the new hot thing".

When we turned to the "crowd" in the summer of '17 for support, we entered into an implicit understanding with investors.  Join our effort, both financially and as pro active owners willing to become loyal advocates and "cheerleaders", and we pledged to use your money wisely, and to lead the charge as "chief cheerleader".  Now, after nearly $700,000 in investment from over 1,000 new owners, we've: 1) expanded our markets to CA, TX and MA; 2) sales of Sorgho Whiskey are more than 3 times 2018 vs 2017; 3) we own Jersey Artisan Distilling that makes James FC Hyde Sorgho Whiskey; and 4) now we're on free TV.  

While it's not our place to judge (that's uniquely the province of our owners), we like to think we've kept our end of the bargain

We're now heading into the final 4 days of our campaign.  We appreciate all the support we've received from our existing owners. The window for either becoming a new investor or adding to your holdings is closing.

Epec - James FC Hyde Sorgho Whiskey Adds Second On Line Portal to Its Soaring "Perfect Gift" Campaign

11 months ago

November 24, 2018 - In light of the overwhelming success of our recently launched "Perfect Gift" campaign, we've entered into an agreement with our California distributor, West Coast Craft Spirits ("WCCS"), to provide an exclusive 10% discount code - HYDEOWNER, for use by our owners / investors, when orders are placed through WCCS's preferred online California based portal, Great American Craft Spirits.  The agreement serves two purposes, it both enhances our push into America's largest and most lucrative spirit market (California) and provides our owners with a choice of portals to buy their "Perfect Gift" in search of the highest quality customer service.

In addition to eliminating a single point of failure from on line buying  within our "Perfect Gift" campaign, it also affords owners / investors a potentially more cost effective option.  Because on line sales of spirits are subjected to wide variations of shipping and handling charges, we've decided offering our owners / investors both a West Coast portal and an East Coast (NJ Based Bourbon Scotch and Beer) portal could make purchasing James FC Hyde Sorgho Whiskey more cost effective.

For those unfamiliar with the main "Perfect Gift" campaign theme, our "whiskey like no other" is a great gift idea for whiskey drinkers everywhere.  And it's a perfect opportunity for our 1000+ owners / investors to contribute once again to the success of our brand.  By gifting Sorgho Whiskey for the holiday it will both drive sales growth, and promote and enhance awareness of our "Whiskey like no other".  Truly a win / win / win scenario for our brand / our investors / and the recipients of our "whiskey like no other" holiday gift.

We would be remiss if we didn't remind investors and potential investors our offering is heading into its final days.  With less than 1 week remaining we're in the final stretch now - our offering expires midnight PDT on Friday November 30th.  Anybody seriously contemplating investing is running our of time.  It's approaching that time when a decision is required.  Get on the train, or let it leave without you.  One thing is sure, the train is leaving Friday.

OOPS - Epec - James FC Hyde Sorgho Whiskey "Perfect Gift" Campaign "Crashes" Online Portal

11 months ago

November 23, 2018 - Having launched our first ever "Perfect Gift" campaign some four days ago, we really had no basis for forecasting subsequent demand.  Well the good news is reaction to the campaign was overwhelmingly positive but the bad news is, the order volume "crashed" our portal's server.  Result, many people who went to order James FC Hyde Sorgho  Whiskey from on line portal Bourbon Scotch and Beer ("BSB") received an incorrect message, stating our product wasn't available.  For that we are sorry.  Please accept our apology - and our commitment to do better in the future.

Working together through the Thanksgiving holiday with Bourbon, Scotch & Beer, we're confident we've added to their capacity to successfully process substantially higher order volume.  We can't assure you we won't overwhelm it again, but we can assure you - if we do - it will be at a much higher volume.  

So please, if you went to order our extraordinary James FC Hyde Sorgho Whiskey on line, but received an erroneous error message, please return to BSB and try again.  Also, feel free to email me directly should you experience any difficulty in placing orders.  

As a recap for those that didn't see our announcement of  the "Perfect Gift" Campaign, it began on Monday Nov 19th and is being promoted via targeted social media advertising (live now on Facebook - soon to be Instagram); with signage in selected liquor stores and via precision targeted email.

We want to thank all of our owners / investors that have played, and will continue to play such an important role in driving james FC Hyde Sorgho Whiskey into a successful national brand.  You are an important strategic part of the team.

A reminder to investors and potential investors - we have entered the final week of our crowdfunding campaign which will end on midnight November 30th Pacific time.  Please invest within your means and read the "Terms" Tab on our StartEngine Offering Page for the specific details of our offering.
     
    

Epec - James FC Hyde Sorgho Whiskey Launches Its "Perfect Gift" Campaign for Holiday Shoppers

11 months ago


November 19, 2018 - As we enter Thanksgiving Week, holiday gift shopping will soon kick into high gear.  And this year, as in every year, many of the same people will be exchanging gifts with each other.  Posing what is an annual challenge for gift shoppers.  Finding new and creative gift ideas for their loved ones.

To aid shoppers with a new gift idea, we're launching our "Perfect Gift" campaign.  Promoting the idea that our "whiskey like no other", is the "Perfect Gift" when gifting whiskey drinkers that have everything.  An extraordinary bottle of James FC Hyde Sorgho Whiskey.

It's also a great gift idea for our owners / investors to give to the whiskey lovers on their gift list.  With over 1,000 people now owning Epec - James FC Hyde Sorgho Whiskey, it's a perfect opportunity for owners to help drive the success of our brand.  By giving Sorgho Whiskey as a holiday gift it will both drive sales growth, and promote and enhance awareness of our "Whiskey like no other".  Truly a win / win / win situation for our brand / our investors / and the recipients of our "whiskey like no other" holiday gift.

The "Perfect Gift" Campaign is underway and being promoted via targeted social media advertising (live now on Facebook - soon to be Instagram); with signage in selected liquor stores and via precision targeted email.

We want to thank all of our owners / investors that have played, and will continue to play such an important role in helping make james FC Hyde Sorgho Whiskey an successful national brand.  You are an important strategic part of the team.

A reminder to investors and potential investors - time is running out on our crowdfunding campaign which will end on midnight November 30th Pacific time.  Please invest within your means and read the "Terms" Tab on our StartEngine Offering Page for the specific details of our offering.


Your Over Year Sales of James FC Hyde Sorgho Whiskey More Than Triple as Startengine Campaign Heads Toward Closing on Nov 30

11 months ago

November 16th, 2018 - Shipments to distributors of James FC Hyde Sorgho Whiskey momentum continued into October 2018 resulting in year to date sales ending October 31 more than tripling from 2017 to 2018.

The results are consistent with our objective of maintaining an exponential "hockey stick" sales growth curve. Driven by a strategic view that building our brand in terms of awareness and popularity through exposure and consumer demand is the most effective strategy for building future enterprise value, and higher equity value.

While we CANNOT assure future growth, we will continue to execute our "growth squared" plan of entering critical new markets like California, Texas and Massachusetts, and then working to organically grow within those markets.  But we now believe it is the appropriate time to add a new layer.  A layer that leverages our growing "volunteer army" of over 1,000 new owners, brand ambassadors and advocates; intended to organize it into an effective strategic asset for growing our brand.  So when we enter a "new" market, we enter it with "troops" on the ground ready to spring into action.

Critical to the plan is to continue to use crowd funding as a "recruiting" tool, to grow the volunteer "army" of enthusiastic and committed advocates, and to raise the capital necessary to invest in our brand building campaign and our inventory buildup program. 

Now's a good time to offer additional insight into the dynamic of our inventory buildup, the need to barrel age our Sorgho Whiskey, and the need to do so in advance of sales.  As an example (and please this is a hypothetical example - not a forecast or prediction) to shed light on the dynamic - assume: 1) sales will double each year over the next two years; and 2) assume we want to bottle and sell 2 year aged whiskey.  Based on those two assumptions, for us to have ample inventory to meet demand two years from today, we must replace every single barrel of two year old whiskey we take out of inventory with FOUR barrels for future use. 

Consider this.  Today (at wholesale value - not replacement cost) we have over $500,000 in whiskey inventory aging in barrels.  If we need to replace it at the rate of 4 times depletion to meet future demand, we will need to have $2 million in inventory two years from today.  It's a good problem to have however, because it is driven by marketplace success for our brand, which will add substantial enterprise value, also use up cash in advance of sales.

Which is a nice segue into our final appeal for support.  With only two weeks remaining in this campaign, now is the perfect time to:

  • 1) If you're a new investor to enlist in our army of owners and brand ambassadors;
  • 2) If you're an existing investor to consider to add to your holdings and support for our mission.

Remember this campaign will end on midnight November 30th Pacific time.  Please invest within your means and read the "Terms" Tab on our StartEngine Offering Page for the specific details of our offering.

Epec - James FC Hyde Update - Less Than 3 Weeks Remain to Invest in America's "Whiskey Like No Other"

11 months ago

November 10, 2018 - We want to begin by thanking all those that have decided to join the Sorgho Whiskey revolution.  You're a very important part of the team and our strategic plan.  We appreciate all you do and welcome you with open arms.

We also want to remind all potential investors, their window of opportunity to invest (or reinvest as the case may be) in James FC Hyde Sorgho Whiskey, America's "Whiskey Like No Other", is rapidly closing.  Our campaign will come to a close on November 30, 2018.

Why do we call James FC Hyde Sorgho Whiskey, a "Whiskey Like No Other"?

1) By fermenting and distilling our whiskey from "Nature's Miracle Crop" sorghum, it is so unique and unlike any other whiskey we had to create a new trademarked whiskey category for it, Sorgho Whiskey(R);

2) Among its sorghum derived unique beneficial properties:

  • Sorghum is gluten free so our whiskey doesn't depend on distillation to remove it;
  • Fermenting & distilling sorghum, then aging it like bourbon in new American Oak barrels, produces a whiskey of uncanny smoothness, and a unique but delicious set of flavor and aroma notes;
  • Sorghum is environmentally friendly because it is a super efficient user of water, nitrogen and sun light and because so is grown around the world - mostly in places other crops can't grow.

We encourage potential investors to review our Updates and consider the milestone accomplishments that occurred since this campaign began.  With major progress under our belt (the states of California, Texas and Massachusetts were added to our distribution network; and we closed the 9 months ended Sept 30 2018, nearly 300% ahead of 2017 in terms of shipments to distributors) we're a significantly stronger company today than the day this campaign began.


Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Epec Holdings has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Epec Holdings be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Wefunder Storyteller Everett Cook on Epec Holdings & Reg CF - Exploring the Most Unique Relationship in Investing

about 1 year ago

The Spirits Distillery Building a Brand

There’s no relationship in investing quite like the one between investors and founders of a Regulation Crowdfunding campaign. Investors have proven to be fiercely loyal buyers, extraordinary brand evangelists, and are generally more devoted than a VC, who has invested in dozens of more companies than your average personal investor.

As part of a larger Wefunder case study, we interviewed Epec for its insights on this relationship and for examples of how some exemplary users have recently helped the company's larger mission.

“The awareness of who we are and what we're doing is growing, and it's growing exponentially because of the crowd,” said Steve Vanechanos, the Executive Chairman of the Board of Epec - James F.C. Hyde Sorgho Whiskey. “The crowd doesn't shut up. After they invest, they're not done. They tell friends and they brag about the company and the product. I definitely would not do it any other way if I was building a brand.”


When Vanechanos and his team started Epec, they knew they had to be creative in garnering brand awareness. Education was a factor — Epec is pioneering American whiskey made with sorghum — as was the market, as liquor distribution laws make every state an individual market. Early-stage liquor businesses don’t have the capital to distribute in all 50 states, so national advertisements meant marketing to people who couldn’t even buy Epec’s whiskey. 

As it turns out, Reg CF was a perfect fit for an uncommon marketing campaign. When Epec raised $222k from 279 investors in October 2017, Vanechanos felt like he gained not only capital, but almost 300 new Epec marketers. 

“We need to change minds because we won’t be successful if a whole bunch of people have no idea who we are and love who we are,” he said. “That’s a lot harder to do with three venture capitalists than it is with 300 people.” 

Now in 4 states, Epec plans to soon expand distribution to California, Texas, and Massachusetts, partially because of the existing investor bases there. For investors living in those 4 states, the ask is obvious — buy Epec’s whiskey and promote it locally. For those living outside the distribution network, Vanechanos was recently inspired by a Southeast investor. The man — a beekeeper — came to Epec hoping to buy a used whiskey barrel to age honey in. The company happily obliged, inspiring Vanechanos to start actively fleshing out other creative opportunities investors could be a part of.

The complete Story by Everett Cook

Epec - James FC Hyde Sorgho Whiskey Makes Crowditz Top 5 for Week Ending Oct 7, 2018

about 1 year ago


Thanks to an overwhelming response to our latest crowd funding campaign, from both new and existing investors / owners, we've made it onto the Crowditz top ten list once again (top five to be more precise).  This time for the week ending Oct 7, 2018.

Which grants us one more opportunity to sincerely thank all those that are supporting our campaign to turn Sorgho Whiskey into a new whiskey category (like bourbon, scotch, rye, etc) and James FC Hyde into a national brand.

Thank you and here's to a successful and prosperous journey together.


Less Than 6 Hours Remain in Early Bird Ditrscount

about 1 year ago

Tremendous closing.  Over $90,000 in the last week alone.

Thank you.  Thank you.  Thank you to all of our investors  that made this campaign  such a  big success.

Words alone  can't express our gratitude.  All we can do is pledge to be faithful to your trust and offer a solemn promise to give you the best effort we have to offer.

Consider it done!

Here's to an exciting, meaningful and prosperous adventure together.


Sincerely 

Steve Vanechanos 

Executive chairman 







Epec - James FC Hyde Sorgho Whiskey - Enters Final 15 hours of Early Bird Discount; Ends Midnight (Pacific Time Zone) TONIGHT

about 1 year ago

Valuation Cap Increases 25% Tomorrow


Thanks to a stunning week in which investors committed over $75,000 to our campaign, we're now approaching $115,000 in commitments.   We can't thank our investors / owners enough.   We know the value of your hard earned dollar and respect the trust you've placed in us.  We especially want to thank our existing owners who deepened their commitment to James FC Hyde Sorgho Whiskey by adding to their investment.  While I said we "can't thank our investors / owners enough", that won't keep us from trying.  Our sincerest THANK YOU.  

At the risk of sounding like a broken record, we want to reiterate a very important deadline in our campaign approaches.  At Midnight Pacific Time, TONIGHT, the opportunity to invest at our Early Bird Discount valuation cap expires.  At the end of the discount period, the valuation cap will increase by 25%.  Very important note, to qualify for the discount investors DO NOT HAVE TO FUND their investment by the deadline, just get their commitment entered.      

Please invest responsibly...

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Epec Holdings has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Epec Holdings be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Under 2 Days Remaining in Early Bird Discount; Ends Midnight (PST) Oct 4th

about 1 year ago

Valuation Cap Increases 25% on Oct 5th


As of this writing we're approaching $90,000 in commitments from StartEngine Investors.  We're pleased with the response we've received.  For that we are grateful.  We know the value of a hard earned dollar and respect the trust investors have placed in us.

For those that aren't aware, this is our third Reg CF offering since July 2017.  From the very beginning we have maintained a $100 minimum investment amount.  We did so because we believe, small investors are an important part of the "team" too.  On the back of our prior offerings, we entered this offering with over 800 "community owners" or - as we see them - an 800 strong strategic army of brand loyalists, advocates and potential business partners. 

We also began this offering targeting market entry into 3 new states - Massachusetts, California and Texas.  We've already reported success on that front.  But what we haven't reported is owners / investors (some "only" $100 investors) in each of those 3 states have stepped forward with enthusiasm to become customers, promoters and potential business partners.  Directly as a result of crowd funding, we hit the ground running in those states with embedded assets willing and able to contribute to the cause.  Experience, gathered from operating on the ground, is validating the "wisdom" of crowd funding when brand building in general, and specifically in maintaining a $100 minimum investment to invite small investors to participate too.

None of which insures our success in those markets, but crowd funding has given us a definite leg up upon entry.  A collateral benefit that accrues from successful crowd funding which enhances our probability for operational success.

A very important deadline in our campaign approaches.  At Midnight PST, on Thursday Oct 4th, the opportunity to invest at our Early Bird Discount valuation cap expires.  At the end of the discount period, the valuation cap will increase by 25%.  Very important note, to qualify for the discount potential investors DO NOT HAVE TO FUND their investment by the deadline, just get their commitment entered.  

Please invest responsibly...

Epec - James FC Hyde Sorgho Whiskey - Deep In The Heart Of Texas!! 20% Early Bird Discount Ends Oct 4th

about 1 year ago


Texas is Third Key Market Entry In Last 30 Days

When we began this crowd funding campaign on Sept 5th, we forecasted market entry into 3 key states (Massachusetts, California and Texas) in the 4th quarter of this year.  With the receipt of our initial purchase order from Texas distributor World Trade Liquor Imports yesterday, we have completed the "hat trick" so to speak.  Entering all 3 states with nearly the entire 4th quarter to spare.  It's an accomplishment we're proud of and consistent with how we philosophically try to manage.  Under promise, and over deliver.

We consider each of these markets key targets because we've identified them as markets in which we believe we have a competitive Home Field Advantage ("HFA") - meaning a competitive selling point unique to James FC Hyde Sorgho Whiskey AND specific to that market.  For instance Massachusetts.  Since we decided to name our whiskey after the Honorable James FC Hyde - Newton MA's first ever mayor circa 1873 - we've believed it would give us a unique competitive advantage (or HFA) NO OTHER WHISKEY HAS.  We believe our HFA in Texas is that Texas is the second largest sorghum growing state in the U.S. (behind only KS).  And in California, we believe it occupies the leading edge of cultural shifts and trend setting in the U.S.  We believe our revolutionary sorghum whiskey will find broad appeal from CA consumers as they learn of the unique attributes of our - "Whiskey like no other".

Adding Texas to California and Massachusetts as our new market entries is strategically consistent with our exponential revenue growth plan - which can be summed up simply as growth on growth or growth squared. Grow revenue within markets we've already entered (like NJ), AND grow revenue by entering new markets (like MA, CA & now TX).  While we CANNOT assure future results, we can say on a going forward basis, our intention is to continue to execute our "growth squared" strategy.

With all that's been accomplished in the last month or so, and all the implied value that's been added, maybe the most important news to add is our 20% Early Bird Discount will expire within days.  At the end of Oct 4th (PST), the 20% Early Bird Discount phase of our offering will expire.  Anyone seriously considering investing, should act while the "discount window" remains open to receive maximum value for their investment.

Please read the "Terms" Tab on our StartEngine Offering Page for the specific details of our offering, and the terms of the Early BIrd Discount.

Sales of James FC Hyde Sorgho Whiskey Soar 292% as 20% Early Bird Discount Clock Winds Down to Oct 4th

about 1 year ago

Year to Date 2018 Shipments to Distributors Exceed Same Period in 2017 by Over 290%

When we first turned to community ownership in July of 2017, we said to potential investors things like, "We believe sorghum will revolutionize the liquor industry, and we plan to lead the charge"; "We've developed a disruptive spirit... A whiskey like no other"; and "Our potential is nearly unlimited".

And when WeFunder asked us, "What does success in the near future mean for you?", we responded by saying, "Success begins with transforming our ownership structure into a “community based” form with a successful and dynamic WeFunder offering. A successful offering not only delivers the necessary capital to forge ahead with our development plans, but brings with it an army of loyal supporters, committed to help make THEIR company successful."

So in short, when we came to the "crowd" last summer, seeking a transformation into "community based ownership", a simple deal (or offer) was put on the table.  James FC Hyde Sorgho Whiskey represented a unique, revolutionary, disruptive opportunity with "nearly unlimited potential", BUT we need your help to capitalize on it.  We need your hard earned investment dollars AND your enthusiastic support for our brand. If the "crowd" would support our effort, we would do our very best to fulfill our end of the deal.

By delivering neary $225,000 in new investment capital and 279 new enthusiastic owners last summer, the "crowd" kept its end of the deal.  Now less than a year later, we like to think us delivering a nearly 300% growth rate is us keeping our end of the deal.

While we CANNOT assure future results, we can say on a going forward basis, our intention is to continue to execute our exponential sales growth strategy - what we call "growth squared".  Grow within markets we've already entered like NJ, and grow into new markets like CA.

All those who have already invested and are considering increasing their investment, act by the end of Oct 4th (PST), to receive maximum value.  Same thing goes for those who are waiting on the sideline, act before the end of Oct 4th to receive the Early Bird Discount.

Please read the "Terms" Tab on our StartEngine Offering Page for the specific details of our offering, and the terms of the Early BIrd Discount.




Epec - James FC Hyde Enters Final Week of Its Early Bird Bonus; Valuation Cap to Increase 25% on Oct 5th

about 1 year ago

As Company's Momentum Mounts, Opportunity to Invest at A 20% Discount Ends on Oct. 4th

When we launched our StartEngine campaign on September 5th, we opted to offer investors an Early Bird Bonus, for the first 30 days of our campaign.  The bonus amounted to lower valuation cap being offered to investors during this period.  The valuation cap in effect for investors who invest through Friday Oct  4th, is $5,750,000 (see the Terms Tab on our startengine Offering page for details of the offering).  Investors who invest on Oct 5th and beyond will be investing with a valuation cap of $7,187,500 million (25% higher).

We launched this offering while making great progress toward our goal of establishing James FC Hyde Sorgho Whiskey, our "whiskey like no other", as a National brand, and Sorgho Whiskey as a new category of whiskey akin to bourbon and rye.  We attribute much of our success and want to offer credit to crowd funding and our community of nearly 900 owners.  Both for the capital they invest, but equally important is the energy and enthusiasm that accrues to our brand from our owner's advocacy.

That momentum has continued into this campaign.   We have successfully entered the markets of Massachusetts and California with initial stocking orders from state licensed distributors in both states.  And we did so ahead of schedule.  We're still working hard on entering Texas, and remain optimistic we will eventually get there.

Meanwhile, momentum continues in the states of NJ, KS and NV, and our effort in New York is beginning to pay dividends.  The iconic "Harry's" - a renowned Wall Street hangout has become a huge fan and the linchpin of our "downtown" strategy.

It's all part of our exponential sales growth strategy - "growth squared".  Grow within markets we've already entered like NJ, and grow into new markets like CA.

All those who have already invested and are considering increasing their investment, act by the end of Oct 4th (PST), to receive maximum value.  Same thing goes for those who are waiting on the sideline, act before the end of Oct 4th to receive the Early Bird Discount.

Research and Markets Industry Forecast: Craft Whiskey Market to Experience CAGR of 32% 2018 - 2023

about 1 year ago


According to a new market research report, "Craft Spirits Market in the US - Industry Outlook and Forecast 2018-2023" by "Research and Markets" - which claims to be "The World's Largest Market Research Store" - Craft Whiskey will lead the industry growth with CAGR (Compound Annual Growth Rate) of 32% between now and 2023.

According to Research and Markets ("RM"), as it forecasts the overall Industry's outlook, "The changes in taste and the growing demand for small batch, handmade beverages with unique flavor profiles is contributing to the growth of the US craft spirits market. The growing number of younger demographic is encouraging the market of these beverages in the US market... The US craft spirits market is expected to reach revenues of more than $20 billion by 2023, growing at an impressive CAGR of over 32% during 2018-2023."
    

More importantly to Epec - James FC Hyde Sorgho Whiskey, RM further elaborates on whiskey's unique contribution to its rosy forecast for the Craft Spirits Industry, "Innovations in styles and flavors of whiskey to boost revenues in the US craft spirits market... growing at a CAGR of approximately 32% during the forecast period. The efforts on improving the quality and breadth of whiskey driving the demand for premium grade products in this segment in the US market...  The rising focus on the innovations that will enable distillers to add personality to the whiskey’s profile will transform the US craft spirits market. Additionally, rising consumer awareness will create a positive impact on the growth of this segment in the US market."

"All of our experience, marketing and selling James FC Hyde Sorgho Whiskey, has been consistent with Research and Markets observations and forecast", added Epec Holding's Executive Chairman Steve Vanechanos.  "Rising demand within established markets like New Jersey and Kansas, and new market opening opportunities in California and Massachusetts are fueling exponential sales growth".

"We sincerely appreciate the role our co-owners have played in making our journey possible", continued Vanechanos.  "I want to make everyone aware that our 20% Early Bird Discount will terminate as Oct 4th comes to a close.  All those interested in investing in our 'Whiskey Like No Other', should act while the generous discount is still available."
  


  

Epec - James FC Hyde Sorgho Whiskey - California Here We Come!!!

about 1 year ago

California Second Key Target Market to Come on Line Ahead of Schedule

In the span of under one month, first Massachusetts and now California, have become key target markets to come on line ahead of schedule.  On our Offering page, we forecasted on our Time line Q4 2018 for market entry into both MA and CA.  Having entered both ahead of schedule, I'm reminded of that baseball player / philosopher Yogi Berra's famous line, "It's  tough to make predictions, especially about the future'”.  All kidding aside, accomplishing key goals, ahead of schedule, is consistent with our overall management style of preferring to "under promise" and "over deliver" instead of vice versa.

Entering the California market is a key part of our exponential revenue growth plan which can be summed up simply as growth on growth.  Revenue growth within markets we've already entered (like NJ), AND revenue growth by entering new markets (like MA & CA).
  

California is by far the largest spirits market of any state in America (approximately 60% larger than 2nd place Florida) and is the richest as measured by income or balance sheet wealth.  Both valuable attributes when marketing a super premium spirit.  It is also culturally progressive and open to new concepts and new ideas - like James FC Hyde Sorgho Whiskey - a revolutionary new gluten free whiskey made from American grown and environmentally friendly sorghum.  All reasons to be optimistic that our Sorgho Whiskey will be well received in California and a new, significant revenue growth driver has be cemented in place.

Epec - James FC Hyde Sorgho Whiskey Deploys Initial New Jersey Brand Ambassador

about 1 year ago


As part of our commitment to "make significant investments in 1) continuing to raise brand awareness, brand recognition and consumer demand; 2) driving sales and distribution in NJ...", we have deployed our first ever full time brand ambassador in our home state of New Jersey.

What's especially exciting about what might seem like a modest event (and from a financial perspective it is quite modest), is the potential for an over sized return on that investment.  Consider, WITHOUT having a full time brand ambassador on the ground in New Jersey, we've been able to achieve significant penetration.

To date we have about 170 establishments (restaurants, bars and liquor stores) offering James FC Hyde Sorgho Whiskey in New Jersey.  We're very optimistic, with a full time brand ambassador, we can expand our NJ foot print and raise brand awareness and consumer demand, at an accelerated pace, with but a modest investment.

James FC Hyde Sorgho Whiskey Breaks Into Massachusetts Market

about 1 year ago

Company receives its first Purchase Order from its new distributor, Craft Distributor Specialist Hub Beverages of Boston.

On our timeline we targeted Q4 2018 for our entry into the Massachusetts market.  With the arrival of our initial purchase order, we're pleased to be able to announce goal achieved early in Q3 2018.  We're also optimistic about working with craft specialist HuB Beverages.  HuB distributes a limited number of craft brands, and deploys a sales force, skilled in promoting and selling little known but high quality craft brands.  

Our overall marketing plan begins with the assumption that the nature of our product affords us "Home Field Advantage" ("HFA") in certain states.  And to prioritize those states for market penetration.  New Jersey - our home state - is obviously one.  And Kansas - the state that grows about 40% of America's sorghum - is another perhaps not so obvious one.  

We always believed the historical link between James FC Hyde and Newton Mass (the honorable James FC Hyde was Newton's first mayor in circa 1875) also represented a HFA.  We're excited to have finally found a Massachusetts distributor like HuB, that sees our HFA too and who believes the historical link between Hyde and Newton can be leveraged into sales traction on the ground.

We're looking forward to working with HuB to bring James FC Hyde Sorgho Whiskey to Mr. Hyde's old stomping ground.


Epec - James FC Hyde Sorho Whiskey: NJ Monthly: Jersey Artisan Distilling Celebrates 5 Years and a New Direction

about 1 year ago

A nice article in NJ Monthly commemorating our new distillery's 5 th anniversary and its shift in direction toward James FC Hyde Sorgho Whiskey, and a potential new product - rum barrel aged in emptied Sorgho Whiskey barrels.  Our first attempt to leverage "a whisky like no other" tag line into, "a blank like no other", in this case "a rum like no other".

We're also experimenting with a NJ bee keeper who is aging his honey in one of our emptied barrels.

The timing of the NJ Monthly article is great as we prepare a major push to further expand our foot print in our home state of NJ.

https://njmonthly.com/articles/eat-drink/table-hopping/jersey-artisan-distilling-new-direction/


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