entreDonovan Wholesale is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$200.00 minimum investment

entreDonovan Wholesale

Custom Womenswear Using Technology

Regulation Crowdfunding
Wilmington, DE
Fashion & Apparel
Accepting International Investment
Play video

3D Designed Apparel that Boosts Business for Retail

Invest in entreDonovan Wholesale®

Custom menswear is widely available across many price points in America, but for women, it barely exists. The options until now have been either disappointing or too expensive. We believe it’s because it’s harder to get the right fit for women.  

 

entreDonovan Wholesale creates custom-made professional women’s apparel using 3D technology. We obtain precise full-body measurements with body scanners to produce garments that fit any woman, any size. What we provide is not only a solution for professional women in need of great-fitting work clothes, but also a program for brick-and-mortar retailers to offer an authentic in-store experience, combatting online competition and lost sales from returns and stockouts.

 

Seven years ago, Linda Farquhar founded entreDonovan to offer custom clothing directly to women. This initial business was our research and development foundation, producing over $700,000 in custom and ready-to-wear sales, and which continues to serve women in downtown Wilmington, DE.  We developed a technology-based workflow that enabled us to reduce alterations and remakes by an estimated 75% while reducing time to measure by about 85% versus traditional tape-gathered measurements. 


Seeing that custom-fit clothing appeals to women far beyond Delaware, and realizing that traditional brick-and-mortar apparel stores were struggling to remain relevant, we devised a custom womenswear program to help stores across the U.S. -- one that offers high store productivity and that is easy to implement and execute. 


To this end, entreDonovan Wholesale was formed. entreDonovan Wholesale has formulated a shop-within-a-shop program, has created direct relationships with fabric and lining vendors, successfully produced initial tests with commercial account prospects, and placed sales tools with our first commercial account. 

Now we wish to expand that initial business model to a larger market. We are in talks with retailers and brands so they can use our process to finally offer custom-tailored workwear for women. As more women than ever are entering the workforce as professionals, executives, and government representatives, we wish for entreDonovan Wholesale to capitalize on filling a void in this growing market, and to extend its opportunities to investors like you.

Development Stage

Our custom-fit clothing is currently available in market. We are successfully using the body scanner to capture measurements and shape, and converting that data to garments using our proprietary processes and supply chain. Fabric swatch books, style catalogs, and other selling tools have been assembled and are available for retailers' use so that they may consult with their customers and place orders. Our electronic ordering platform is currently in test phase, very close to full deployment. Once launched, orders will be transmitted to us via that platform, rather than on printed forms. 


Next steps revolve around three main efforts: (1) deploying sales and marketing resources to begin signing revenue-generating commercial accounts, (2) effecting process improvements to lower friction, increase production speed, and minimize costs, and (3) implementing planned consumer-facing technologies to generate excitement and drive demand. We are already preparing for these projects and plan to begin implementing as soon as we raise sufficient capital. 

The Offering

Investment
$2.00 per Class A Voting Common Units│When you invest you are betting the company’s future value will exceed $3M.


Perks*


Investments between $350 and $599 will receive a useful garment care kit conceived of and assembled by entreDonovan. 


Investments between $600 and $1,999 will receive a logo'd Travelers umbrella made for us by Davek, known as the strongest umbrellas on the planet. That's the kind of quality we can get behind. 


Investments between $2,000 and $9,999 will receive an annual discount certificate for 20% off one custom clothing item. This perq is transferrable if the investor chooses to gift it to someone else.  (Requires a free body scan to fulfill the order.)


Investments between $10,000 and $54,999 will receive a women's custom leather moto jacket. This perq is transferrable if the investor chooses to gift it to someone else.  (Requires a free body scan to fulfill the order.)


Investments between $55,000 and $99,999 will be entitled to a women's wardrobe seminar for up to 35 attendees, featuring cocktails, hors d'oeuvres, and a presentation on "Intentional Dressing" by a certified (corporate) image consultant. (Date and venue to be mutually agreed.)  


Investments of $100,000 or more will be entitled to an on-site, day-long women's wardrobe event complete with body scanning, "Intentional Dressing" presentation, and refreshments for up to 50 attendees. (Date and venue to be mutually agreed.)


*All perks occur after the offering is completed.

“New thinking from garment industry outsiders unfettered by past practices.”

Our History

While working on her MBA at The Wharton School, CEO and founder, Linda Farquhar, saw that many of the school’s male students had access to sharp custom-made clothes, giving them an advantage in securing their first jobs out of school. Female students on the other hand, had to make do with ill-fitting, off-the-rack suits to make first impressions. As she was getting ready to enter the world of finance, Linda approached an apparel company executive with her observation. She told him she wished someone would offer a similar program for women. Unfortunately, no one did.

 

Eighteen years later, Linda left the finance industry and began creating the business she had imagined as a student. Linda started beta testing body scanners and developing a supply chain to produce clothing that would fit women better than what they could buy off-the-rack. She made a small acquisition of some intellectual property and pushed to apply technology to build a business that could scale.

 

During this time, Linda met Fangfang Zhang, who was pursuing a Ph.D. at North Carolina State, one of the world’s top universities for apparel and textile studies. As a research assistant and manager in the design lab at NC State, Fangfang was working with various body scanners and design software, honing her skills in 3D/2D design. 

 

The two women partnered, and then experimented with technologies, processes, and business models over the course of three years; taking feedback to pivot and fine-tune. They developed a network of vendors and created a custom womenswear program that we believe is well ahead of anyone else in the market. 

entreDonovan Wholesale System and Design

A Style Catalog shows all styles and options, as well as suggesting fabric choices to help consumers visualize their creations. The Catalog can be viewed online or in hard copy, as the user prefers.

As opposed to other sectors in the women’s fashion industry, professional office wear is less about trend, more about fit and image. We have developed proprietary patterns for a portfolio of apparel styles including pants, jackets, dresses, and skirts. Clients may select from hundreds of fabric options and a number of style variations to customize on the basis of fit, fabric, and features. 


We provide a process using a body scanner to make measuring fast, accurate, and consistent (we offer retailers assistance in their body scanner decision). This removes the need for retailers to require specialists in the fine art of measuring a woman. Our program includes a proprietary ordering platform to make it simple for retailers to collect and transmit order details to us for production.


Adopting our program also provides the retailer the benefit of collecting and aggregating size and shape data from all of their customers who are scanned. This data offers valuable insights about people actually interested in the brand, not assumptions from focus groups or fit models.  This may be especially of interest to larger brands for future product development.

An 81 square foot Shop-Within-A-Shop layout. (Body scanning booth, mirror, consultation table, sample rack, and swatch book shelves.)

“We exist to create a competitive edge for professional women and retailers to succeed.”

A Solution to Retail’s Online Problem

In late 2018, we formed entreDonovan Wholesale to help established retailers improve their competitiveness. Through our industry experience, we saw that we were solving a problem not just for women who can't find great-fitting work clothes, but also for brick-and-mortar retailers and their challenges. 

 

Brick-and-mortar retailers experience lost sales and significant returns due to clothes not fitting the buyer. With our technology, precise measurements, and attention to how different styles and fabrics fall on different body shapes, we can significantly reduce returns related to fit.

 

These retailers are also in need of authentic in-store experiences to combat online competition. The scanning technology will bring the client into the store, and the experience of having clothes custom-made for them will keep them coming back. Additionally, the client has the opportunity to shop other categories while visiting. 


We channeled our seven years of experience to offer retail brands a great product, an easy and replicable measuring process, and a simple-to-use ordering platform, all in a package that we think offers them growth and an ROI worth looking at. And because of our experience with selling our products to women directly, we have de-risked much of the model.

Shoppers still largely prefer in-store experiences or a combination of in-store and online. Increasingly, retailers need to find ways to satisfy them.

Our program shows significant improvements versus manual methods.

A Growing Market of Professionals

Photo credit: Elle Magazine

Our core end-users are a growing number of educated, affluent or future-affluent, professional, working women, age 28 - 58, who care about the image they convey. 


According to Research Nester, the global women's formal wear market was around $460B in 2017 and is one of the fastest growing apparel markets worldwide. This is due in part to the increasing female workforce across all sectors (senior officials, managers, legislators, and others). The segment is expected to grow at a compound annual growth rate (CAGR) of 6% globally between 2017 - 2024, but custom womenswear represents such a small share of the market that we see this as our opportunity to meaningfully outpace the sector. By stepping in at this exact moment, we see our growth as being inevitable. 

Source

Limitless Expansion

Europe currently leads with about 30% of global market share followed closely by North America. For this reason, we aren’t limiting our future prospects to just U.S.-based stores. In the future, our process and products could go worldwide, with expansion opportunities into women’s upscale casual, custom golf apparel, custom menswear, custom denim, custom leather apparel, and other categories.

Dream Partners

As a wholesaler, we are seeking healthy, established retailers such as Nordstrom, Trunk Club, Theory, or Coach. These four brands,. for instance, are great matches and could benefit significantly from our program.

  • They already have existing real estate for a body scanner.

  • They have skilled sales staff and alterations services they can leverage for a custom-clothing shop-within-a-shop.

  • They seek authentic, in-store customer experiences to combat erosion by online competitors.

  • They are able to support apparel price points at the “better” or “bridge” level.

  • They can appreciate the high-sales/square-foot that our shop-within-a-shop model projects.

  • They can leverage the technology investment across other departments adapting it for size recommendations or custom menswear measuring.

  • They can capture additional benefit of cross-selling throughout their store once the client is there.

  • They would derive additional ROI from analyzing aggregated body scanner data. 

An Attractive Acquisition

We believe entreDonovan Wholesale would be an attractive acquisition candidate for a major retailer or major brands such as Nordstrom, Theory, Neiman Marcus, TAL, Tapestry and Walmart. A look at acquisitions of menswear companies such as Trunk Club (Nordstrom) and Bonobos (Walmart), each over $300MM, indicates an appetite.

The Competitive Landscape

3D garment design is just gaining traction, and we are already ahead of the game with what makes us different from the rest:

And although no one is currently offering retail companies the same scalable business model or 3D-captured custom women’s tailoring that we provide, fashion has seen an uptick in brands creating women’s workwear with a focus on personalization


MM.LaFleur and StitchFix are just two brands that provide customers office wear and wardrobe advice but no custom fittings. Tom James on the other hand delivers tailor-made clothes, but unlike us, the styles and construction have been adaptations of menswear instead of being designed and constructed specifically for women. 

  • Ph.D. in 2D/3D garment design.

  • Proprietary patterns / IP developed in-house.

  • Combined 11+ years experience with technologies such as 3D body scanners and fit simulation.

  • Supply chain developed over the past seven years.

  • Short development times that let us adapt to emerging trends while not having to lead fashion.

  • Our retail history largely de-risked the process and has made it ready for retailers to implement.

Who We Are

We have developed supply chain relationships with overseas manufacturers, and direct resources of fabrics, trimmings, and other components who are able and ready to ramp up capacity with us.


We are aligned with a body scanner company whose scanners we know to be consistent and reliable. We receive a referral fee for any of this company’s scanners that are placed based on our recommendations. We can also accept scans from other body scanner vendors, though we are currently prohibited from recommending their scanners directly. 


We protect key software components and processes as trade secrets. Other key suppliers , including our tailor, accountants, and systems administrator,  work as independent contractors.

Where We're Going

With your investment we can move forward to start operating at scale. With a successful crowdfunding campaign through StartEngine we can:

  • Make technological investments including website, configurator, marketing automation, fulfillment, and consumer-facing garment rendering.
  • Hire a talented, analytical Chief Marketing Officer.

  • Launch an organized sales and marketing initiative to successfully bring retailers into our program.

  • Automate more of our production and supply chain to get to profitability sooner.

  • Provide key management/worker salaries.

  • Fund general operations.

As the future of professional women and brick-and-mortar retail continues to change, we want to be there to give these two groups the boost they need to keep moving forward. In turn, we hope that you will want to join us, and invest in entreDonovan Wholesale to give us the boost we need to make these markets thrive.

Offering Summary


Company

:

entreDonovan Wholesale, LLC

Corporate Address

:

222 Delaware Ave., #105, Wilmington, DE 19801

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$200.00











Terms


Offering Type

:

Equity

Security Name

:

Class A Voting Common Units

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered*

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$2,000,000.00










*Maximum subject to adjustment for bonus shares. See 10% Bonus below


Perks*

Investments between $350 and $599 will receive a useful garment care kit conceived of and assembled by entreDonovan. 

Investments between $600 and $1,999 will receive a logo'd Travelers umbrella made for us by Davek, known as the strongest umbrellas on the planet. That's the kind of quality we can get behind. 

Investments between $2,000 and $9,999 will receive an annual discount certificate for 20% off one custom clothing item. This perq is transferrable if the investor chooses to gift it to someone else. (Requires a free body scan to fulfill the order.)

Investments between $10,000 and $54,999 will receive a women's custom leather moto jacket. This perq is transferrable if the investor chooses to gift it to someone else. (Requires a free body scan to fulfill the order.)

Investments between $55,000 and $99,999 will be entitled to a women's wardrobe seminar for up to 35 attendees, featuring cocktails, hors d'oeuvres, and a presentation on "Intentional Dressing" by a certified (corporate) image consultant. (Date and venue to be mutually agreed.)  

Investments of $100,000 or more will be entitled to an on-site, day-long women's wardrobe event complete with body scanning, "Intentional Dressing" presentation, and refreshments for up to 50 attendees. (Date and venue to be mutually agreed.)

*All perks occur after the offering is completed.


The 10% Bonus for StartEngine Shareholders

entreDonovan Wholesale, LLC will offer 10% additional bonus units for all investments that are committed, within 24 hours of this offering going live, by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in the StartEngine Reg A offering which closed earlier this year.

StartEngine shareholders who invested $1,000 or more in that StartEngine Reg A offering will receive a 10% bonus on this offering within a 24-hour window of this offering’s launch date. This means you will receive a bonus for any units you purchase. For example, if you buy 100 Class A Voting Common Units at $2.00 / share, you will receive 110 Class A Voting Common Units, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.


Irregular Use of Proceeds

Salary payments made to one’s self, a friend or relative and vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
USD
USD
Cash And Cash Equivalents
USD
USD
Accounts Receivable
USD
USD
Short Term Debt
USD
USD
Long Term Debt
USD
USD
Revenues And Sales
USD
USD
Costs Of Goods Sold
USD
USD
Taxes Paid
USD
USD
Net Income
USD
USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Welcome to our newest investors and future investors!

5 days ago

Hello and welcome to our newest investors! We are happy to have you here and appreciate your confidence in us. Thank you! 

We are having some good conversations with people and look forward to welcoming more investors soon! 

The campaign will be closing soon and we'd obviously like to get everyone's commitment who has been thinking about it or intending to invest. If that is you, please let us know if you need help completing your transaction. 

Feel free to forward our campaign link to others so they may learn about us and invest while the campaign is still open. 

If you have questions about the company, go ahead and post them in the Comments section and we'll reply here. 

Thanks again for your support. We're excited to get some momentum going!

To our mutual success,

Linda

New York-based apparel retailer is seeing strong demand for custom womenswear. Help us meet the need!

30 days ago

We spoke with representatives of a large New York-based apparel retailer at a women's conference yesterday. They say women come in very often and ask for custom clothing. This retailer doesn't offer custom womenswear yet. Invest in entreDonovan today and help us place our program with retailers in New York and other major cities across the country. We need your help to get it rolled out! Campaign is closing soon. Invest TODAY!

Notice of Material Change in Offering

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the entreDonovan Wholesale offering. Here's an excerpt describing the specifics of the change:


Extended campaign 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Retailer ROI tool is now available!

3 months ago

We've been working on a dynamic tool that retailers can use to plug in their expected capital investment and other costs implement our shop-in-shop program. By entering their own numbers based on their unique store situation, they can compute their own Return on Invested Capital. The tool is proving to be of great interest! We've appended it in our most recent slide deck, attached here. 

Having some great discussions with potential investors. Happy to answer more questions. Just post them in the Comments section and we'll see them. 

Thanks for your support! Spread the word! 

https://drive.google.com/drive/folders/15fYTZL5uslcrwkmPZUIDDlI5EZFlfTDM


"This high-tech Wilmington clothing boutique is going wholesale." -- by Holly Quinn, Technical.ly Delaware

4 months ago

Excited that @HollyQuinn decided to feature us in @Technical.ly Delaware during Women in Tech month!  It was fun for us at @entreDonovanWholesale and also let people know about #Investingforeveryone on platforms such as @StartEngine. Click to read!

Answers to the 2 most frequently asked questions so far

4 months ago

Hello, and thanks for your interest in our capital campaign! We've been doing some investor pitches recently and the questions that have consistently come up are answered here:

Q: How many commercial accounts does your wholesale business have so far? 

A: There are about 8-10 commercial accounts are in various stages of evaluating us. Some have sent women to be scanned and placed orders for sample clothing to see that our process works. Those tests have largely been successful and the retailers are evaluating space and capital considerations associated with putting our program in at their location. We continue to reach out to established retailers about our program and conversations are developing. 

A retail business owned by Linda and Fangfang, that has been like a laboratory for research and development, (entreDonovan, LLC ) is our first customer. We have over 100 paying custom clients there.

Q: How do you scale? 

A: Technology is key to our ability to scale. We've applied body scanning technology so we don't have to train armies of sales consultants in the fine art of measuring. We've also applied technologies in our back room for things like pattern making and such. There is still opportunity to apply technology to aspects of our production and supply chain, which is partly why we're raising capital. With the right technology in place, we can handle increasing unit volume from a growing number of retailers without a commensurate increase in costs. 

Please let us know what other questions you have. We're happy to answer them here. Thanks again!

Linda

Posting our recently-completed investor deck. Pictures can paint 1,000 words. Enjoy!

4 months ago

Here's a link to our slide deck for entreDonovan Wholesale. Reach out if you can't access it or if you have more questions for us. You can type questions in the comments section. Thanks for checking in. :) 

https://drive.google.com/file/d/1hg0LAtNIhmSex8lcKcy_oKwh84y3NKCG/view?usp=sharing 


We recently issued the below News Release announcing our StartEngine capital campaign and wanted to share it here...

4 months ago

FOR IMMEDIATE RELEASE

CONTACT:

Linda Farquhar

entreDonovan Wholesale

302-463-2666 voice

LF@edieWholesale.com

www.edieWholesale.com

entreDonovan Wholesale Launches Crowdfunding OPO

Makes company ownership available to small investors

Wilmington, DE, March 5, 2019 – Custom womenswear maker entreDonovan Wholesale has launched an Online Public Offering (OPO), making it possible for both small and large investors to participate in the growth of the company, and is actively accepting investments.

The Company has chosen StartEngine Capital to host its Reg. CF capital raise. StartEngine hosts all the company information on an easy-to-access campaign page, acts as an intermediary for communications and SEC compliance, and handles all investments centrally.

“We have developed a unique approach to producing great-fitting clothing using 3D technology and simulation,” said co-founder Fangfang Zhang, PhD. “Raising capital on StartEngine will give us a speed boost to take our award-winning approach to retailers across the U.S. and beyond.”

Founder and CEO Linda Farquhar commented, “The recent changes in government regulation make this an exciting time to raise capital. Now individual investors can participate right alongside the professionals.” Investors can own a piece of the Company for as little as $200.

The campaign is planned to be live through May 2019 or until the maximum investment goal is reached if that date is sooner. Investors may also qualify for perks at certain investment levels. The campaign can be accessed at https://www.startengine.com/entredonovan-wholesale-llc.

  

ABOUT ENTREDONOVAN WHOLESALE

entreDonovan Wholesale brings an in-store custom womenswear program to retailers, offering technology, great-fitting clothing, and a process that makes it easy to participate in today’s massive customization trend. Formed in 2018 based on learnings from its sister company, entreDonovan Wholesale uses 3D body scanning technology, simulation, and other proprietary processes to ensure a superior fit.

The fashion-tech company has a presence in Wilmington, DE and New York, NY, and is now offering its shop-in-shop program to retailers across the U.S.  For more information, contact Linda Farquhar at 302-463-2666 or LF@edieWholesale.com. 

###

Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

{{profileCtrl.newComment.body.length}}/2500
Show More Comments