Progress Overview

• We completed our 2020 crowdfunding campaign with over 1500+ investors joining our mission to build a new urban EV.
• Our first micro-EV model Eli ZERO is not just a concept, or a prototype— now, we are already BUILDING first orders of Eli ZERO.
• At the same time, we are making advanced aftersales preparation, getting ready to ship our first orders to our European distributors.

The proliferation of cars, especially in the urban environment, has brought us further apart —more cars mean more urban sprawl, more congestion, less public space, and irreversible climate impact.

• Almost 50% of urban car trips in the U.S. are under 3 miles.
• 75% of US car trips are under 10 miles.
• Many downtown areas devote 50-60% of valuable urban real estate to Cars. 
• Congestion already costs each American nearly 100 hrs, $1400 a year

In US cities today, almost half of all car trips are under 3 miles — yet conventional cars are still designed for long-distance trips on highways, and not for dense urban streets. 

Today’s cars are costly, high maintenance, over-engineered, and inconvenient for short trips under 10 miles—a segment that makes up 75% of all urban trips. Cars need to be redesigned to better fit into cities, and serve the way people actually travel.

Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.

Our first vehicle, Eli ZERO, is built to make the majority of urban trips convenient and fun. Eli ZERO is one of the most energy-efficient, versatile, and affordable electric vehicles designed for modern cities.

At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.

Staring at just $12,000, Eli ZERO is half the cost of conventional compact cars. Eli ZERO’s is classified as a NEV (Neighborhood Electric Vehicle) in the US, and a Light Quadricycle in Europe. On urban streets, Eli ZERO’s energy efficiency (285+MPGe) is several times more efficient than conventional cars.

The Global Market for micro-EV, also called LSEV, has seen incredible growth in recent years, with 15.4% CAGR from 2018 to 2025. The market was valued around $2.4 billion in 2017 and projected to value at least $7.6 billion by 2025.

Micro-EV has the potential to overtake conventional highway cars as the primary personal vehicle.

After years of development, we partnered with established production manufacturers and  we are already building our first production vehicles! We have also formed a partnership with an established European micro mobility distributor on sales through its wide dealerships network.

Additionally, Eli has received interest and requests from several sharing operators, dealers, campuses, real-estate developers, and consumers from around the world. And despite minimal marketing efforts, our company has received media attention.

Our Micro-EV platform architecture is built for highly advanced micro-mobility, making life in the city much easier. The EVs have automotive-grade controllers and CAN network-enabled feature expansions.

With hybrid aluminum chassis and light composite materials, our engineering opens up the world to an entirely new experience — one of openness, simplicity, and accessibility that ushers in a brand new urban lifestyle.

We are building a unique, asset-light approach to achieve unparalleled capital-efficiency and a sustainable business model.

Eli ZERO starts at $11,990 and €10,999 in the US and Europe respectively. Our initial sales will be via EU distributors and US dealers, with direct sales to fleet operators.

With Over 5 years in R&D, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products. Eli is the parent to its subsidiary in Beijing, which has been operating and developing our overseas supply chain since 2015.

Eli ZERO is just a beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a top EV brand for urban mobility.

*Images contain photo renderings of Eli products currently under development.

Our powerful micro-EV platform can be easily developed into various applications, we hope to expand our lineup, and form partnerships, and explore new revenue streams such as subscription and lifecycle services.

Founder and CEO Marcus Li was inspired by his training as an architect to found Eli and enhance the urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he also led R&D for a golf cart.

SVP BD and Strategy Sabrina Yuan is a vet of the operation, marketing, sales, and regulatory environments with experience across global markets. She is the former VP of Porsche Group China.

Head of Supply Chain Allen Wang has over 14 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers and was the Former VP of Procurement at Yogomo.

We have all seen the ways in which services like Uber and Lyft have transformed traditional cars into instruments of public transportation, which is all heading in the direction of making long-distance travel more affordable. Once automated driving technology catches up, these vehicles will be running 24/7 in the periphery of urban life, without ever having to be parked.

This will open up space for a new type of vehicle for frequent daily trips in cities, without the cancerous congestion or fetishization of power and speed, and micro-EVs like Eli ZERO can replace SUVs and large vehicles to become the primary vehicles on dense urban streets in the future. 

Join us as we gear up for that “Ah-hah!” moment when cities around the world will be ready for a different type of transportation experience that empowers communities rather than divides them.