Eli Zero Electric Vehicle: They might be onto something here
The Eli Zero looks like it belongs on another planet…upon further inspection you realize the inventors may be onto something.
Eli Electric Vehicles
The next evolution of personal mobility
Los Angeles, CA
Eli reimagines personal vehicles by creating advanced, efficient, and affordable Micro-EVs 🚙. After our last campaign, we are successfully building our first Micro-EV model, Eli ZERO Plus, and it’s fully road-ready for European streets.
$599,622
raised
$1,376,849
previously crowdfunded
520
Investors
$31.7M
Valuation
$5.50
Price per Share
$275.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$3.5M
Offering Max
Reg CF
Offering
Rewards
Get rewarded for investing more into Eli Electric Vehicles:
$275+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$5,500+
Investment
Tier 4
Receive 10% bonus shares + exclusive investor gift package.
$12,000+
Investment
Tier 5
Receive 13% bonus shares + name recognition on special user manual + all lower-tier perks.
Reasons to Invest
Already In Production: Not a concept, Not a prototype — after years of development, Eli’s first model is fully homologated, and we are building our first vehicles to be sold through our distributor partners in Europe!
The Next-Big-Thing in Mobility: The fast-growing market for micro-mobility in the US, EU, and China is expected to become a ~$320B market by 2030. Rapid urbanization and electrification are calling for a new type of EV!
Award-Winning: 2021 iF Award Winning product; by a world-class team of designers, engineers, and supply chain professionals; partnership with established manufacturers and major distributors!
Progress Overview
- We completed our 2020 crowdfunding campaign with over 1500+ investors joining our mission to build a new urban EV.
- Our first micro-EV model Eli ZERO is not just a concept, or a prototype— now, we are already BUILDING first orders of Eli ZERO.
- At the same time, we are making advanced aftersales preparation, getting ready to ship our first orders to our European distributors.
We are reaching the most exciting stage of our company’s development!
“EVs Reinvented for Cities”
- US is pushing for 50% of new cars to be EVs by 2030
- EU aims to turn 100% cars to ZERO EMISSION by 2035
EV is the future, but what kind of EVs would power the future urban streets?
Cars as we know them are better suited to long-distance trips on highways, and not for frequent short trips in high-density cities.
As nearly 70% of the world population is projected to live in urban areas, to keep dense urban areas livable, cities everywhere are moving toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.
The Problem
Cars need to be designed for cities, not the other way around.
The proliferation of cars, especially in the urban environment, has brought us further apart —more cars mean more urban sprawl, more congestion, less public space, and irreversible climate impact.
We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips.
- Almost 50% of urban car trips in the U.S. are under 3 miles.
- 75% of US car trips are under 10 miles.
- Many downtown areas devote 50-60% of valuable urban real estate to Cars.
- Congestion already costs each American nearly 100 hrs, $1400 a year
In US cities today, almost half of all car trips are under 3 miles — yet conventional cars are still designed for long-distance trips on highways, and not for dense urban streets.
Today’s cars are costly, high maintenance, over-engineered, and inconvenient for short trips under 10 miles—a segment that makes up 75% of all urban trips. Cars need to be redesigned to better fit into cities, and serve the way people actually travel.
The Solution
A new type of EV, reimagined for 75% of urban trips
Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.
Our first vehicle, Eli ZERO, is built to make the majority of urban trips convenient and fun. Eli ZERO is one of the most energy-efficient, versatile, and affordable electric vehicles designed for modern cities.
At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.
Staring at just $12,000, Eli ZERO is half the cost of conventional compact cars. Eli ZERO’s is classified as a NEV (Neighborhood Electric Vehicle) in the US, and a Light Quadricycle in Europe. On urban streets, Eli ZERO’s energy efficiency (285+MPGe) is several times more efficient than conventional cars.
*The image contain a photo rendering of Eli ZERO currently under development.
The Market
Increasing Urbanization + EV adaptation = perfect market opportunity for microEVs
The Global Market for micro-EV, also called LSEV, has seen incredible growth in recent years, with 15.4% CAGR from 2018 to 2025. The market was valued around $2.4 billion in 2017 and projected to value at least $7.6 billion by 2025.
Micro-EV has the potential to overtake conventional highway cars as the primary personal vehicle.
In the US alone, many homes are located within just miles of daily amenities, yet there are few options for easy and affordable local trips. Data from an extensive study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.
In Europe, which is Eli’s entry market, smaller cars are already popular in most cities, however there are few options of micro-EVs in the L6e category. Micro-EVs in the l6e category are perfect for tight European streets.
Recent shocks to the system caused by the COVID-19 pandemic will also likely have an effect, with McKinsey analysts predicting an increased desire for personal mobility solutions, and a long term decrease to vehicle miles traveled. In cities all over the world, convenient access to private local trips are proven to be essential to our safety and wellbeing.
Our Traction
Not a concept or prototype, we are already in production
After years of development, we partnered with established production manufacturers and we are already building our first production vehicles! We have also formed a partnership with an established European micro mobility distributor on sales through its wide dealerships network.
Additionally, Eli has received interest and requests from several sharing operators, dealers, campuses, real-estate developers, and consumers from around the world. And despite minimal marketing efforts, our company has received media attention.
What We Do
Obsessively engineered inside and out — to deliver a category-defining mobility experience
Our Micro-EV platform architecture is built for highly advanced micro-mobility, making life in the city much easier. The EVs have automotive-grade controllers and CAN network-enabled feature expansions.
With hybrid aluminum chassis and light composite materials, our engineering opens up the world to an entirely new experience — one of openness, simplicity, and accessibility that ushers in a brand new urban lifestyle.
*Images are photo renderings of Eli ZERO currently under development.
The Business Model
Capital efficient + Sustainable margin
We are building a unique, asset-light approach to achieve unparalleled capital-efficiency and a sustainable business model.
*Images are photo renderings of Eli ZERO currently under development.
Eli ZERO starts at $11,990 and €10,999 in the US and Europe respectively. Our initial sales will be via EU distributors and US dealers, with direct sales to fleet operators.
How We Are Different
Redefine an EV category through purpose-built local use vehicles
With Over 5 years in R&D, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products. Eli is the parent to its subsidiary in Beijing, which has been operating and developing our overseas supply chain since 2015.
Many of our competitors in the US NEV industry are golf cart manufacturers who repurpose their products to meet street-legal requirements. This model may cut costs for the producers, but results in a product that doesn’t serve their end-users very well, and, accordingly, they have yet to take off in the market.
There are very few options for purpose-designed NEVs for urban use in the US market. None offer a lithium battery, enclosure, and AC.We believe our platform is in a league of its own when it comes to design, engineering, and anticipating the needs of our target market.
The Vision
We want to lead a new mobility movement— through an exciting range of micro-EV products
Eli ZERO is just a beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a top EV brand for urban mobility.
*Images contain photo renderings of Eli products currently under development.
Our powerful micro-EV platform can be easily developed into various applications, we hope to expand our lineup, and form partnerships, and explore new revenue streams such as subscription and lifecycle services.
OUR LEADERSHIP
Architects, engineers, and business strategists focused on a new type of urban living
Founder and CEO Marcus Li was inspired by his training as an architect to found Eli and enhance the urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he also led R&D for a golf cart.
SVP BD and Strategy Sabrina Yuan is a vet of the operation, marketing, sales, and regulatory environments with experience across global markets. She is the former VP of Porsche Group China.
Head of Supply Chain Allen Wang has over 14 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers and was the Former VP of Procurement at Yogomo.
Why Invest
We’re moving toward the future of urban transportation
We have all seen the ways in which services like Uber and Lyft have transformed traditional cars into instruments of public transportation, which is all heading in the direction of making long-distance travel more affordable. Once automated driving technology catches up, these vehicles will be running 24/7 in the periphery of urban life, without ever having to be parked.
This will open up space for a new type of vehicle for frequent daily trips in cities, without the cancerous congestion or fetishization of power and speed, and micro-EVs like Eli ZERO can replace SUVs and large vehicles to become the primary vehicles on dense urban streets in the future.
Join us as we gear up for that “Ah-hah!” moment when cities around the world will be ready for a different type of transportation experience that empowers communities rather than divides them.
Quick Insert
In the Press
Eli Zero, concept elettrico per la città
It has everything to look interesting.
Eli Zero is the electric Smart Fortwo-Renault Twizy mashup you've been craving
Eli Zero is the electric Smart Fortwo-Renault Twizy mashup you've been craving
Smaller, lighter, greener: are micro EVs the future of city transport?
Eli envisions a future where low speed personal vehicles are used for central travel within cities.
CES showcases auto suppliers and startups
what may be the youngest automaker in the world revealed its first car.
the eli ZERO aims to transform how we engage with our cities
the eli ZERO aims to transform how we engage with our cities
Ars Technica
Autonomous cars won’t solve traffic, but the Eli Zero could
The Drive
The Eli Zero Takes a Unique Approach To Electric Mobility
Clean Technica
Cities Are Changing, From A To B With Eli ZERO
Digital Trends
Eli is betting you’ll want to cruise the hood in this two-seater ‘NEV’
Offering Summary
Company | : | Eli Electric Vehicles, Inc. |
Corporate Address | : | 525 S Hewitt St, Los Angeles, CA 90013 |
Offering Minimum | : | $9,999.00 |
Offering Maximum | : | $3,499,996.50 |
Minimum Investment Amount(per investor) | : | $275.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Class A Common Stock |
Minimum Number of Shares Offered | : | 1,818 |
Maximum Number of Shares Offered | : | 636,363 |
Price per Share | : | $5.50 |
Pre-Money Valuation | : | $31,727,866.50 |
*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.
Voting Rights of Securities Sold in this Offering
Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives*
Time-Based:
24 Hrs Super Early Bonus (Limited Time)
Invest within the first 24 hours and receive 15% bonus shares.
48 Hrs Super Early Bonus (Limited Time)
Invest within the first 48 hours and receive 12% bonus shares.
72 Hours Limited Bonus
Invest within the first 72 hours and receive 10% bonus shares.
First Week Exclusive Bonus
Invest within the first week and receive 8% bonus shares.
2nd Week Exclusive Bonus
Invest within the first two weeks and receive a 6% bonus shares.
1st Month Exclusive Bonus
Invest within the first month and receive a 4% bonus shares.
Amount-Based:
$550+ | Tier 1
Receive 3% bonus shares.
$1,200+ | Tier 2
Receive 6% bonus shares.
$2,500+ | Tier 3
Receive 8% bonus shares.
$5,500+ | Tier 4
Receive 10% bonus shares + exclusive investor gift package.
$12,000+ | Tier 5
Receive 13% bonus shares + name recognition on special user manual + all lower-tier perks.
$25,000+ | Tier 6
Receive 16% bonus shares + all lower-tier perks.
*All perks occur when offering is complete.
The 10% StartEngine Owners' Bonus
Eli Electric Vehicles, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $5.50 / share, you will receive 10 additional shares of Class A Common Stock, meaning you'll own 110 shares for $550. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$3,444,953.00
USD
$2,674,705.00
USD
Cash And Cash Equivalents
$96,428.00
USD
$380,739.00
USD
Accounts Receivable
$0.00
USD
$0.00
USD
Short Term Debt
$7,310,214.00
USD
$4,242,191.00
USD
Long Term Debt
$0.00
USD
$0.00
USD
Revenues And Sales
$8,473.00
USD
$2,448.00
USD
Costs Of Goods Sold
$9,271.00
USD
$2,565.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$2,110,638.00
USD
-$1,647,632.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Eli ZERO in Milan!
7 days agoCiao from EICMA Milano!
EICMA was a blast, the event welcomed over 1,200 brands from more than 44 countries, as well as 4,000+ journalists and over 4,000 influencers and media operators.
We had a great time exhibiting Eli ZERO Plus with our Italian distributor, and enjoyed introducing the vehicle to many local and international dealers. We received MANY positive feedbacks, and loved connecting with visitors, and sharing our vision for the future of personal mobility.
Check out some photos from EICMA 2021:
We’re excited that our supportive community is continuing to grow around the world.
Join us at this exciting stage, and help Eli to bring more vehicles to European streets. ⚡️
Half a million! Thank you Eli supporters!
13 days ago
It’s been quite a week at Eli! While we’ve been busy preparing for our debut at EICMA, we have just reached $500k for this round! A massive THANK YOU to everyone who has been following and supporting our campaign.
Our vision at Eli has always been about bringing people together by reimagining short urban trips. With this in mind, we want to make sure that Eli ZERO Plus makes it to as many communities as possible, and your investment is helping us to achieve that.
With you onboard for the ride, we are starting to build more micro EVs for cities around the world. People will soon spot Eli in Vienna, Milan, Amsterdam, and many more cities in Europe. Together with our community of investors, we hope to be a household name in the EV market that you can be proud of!
As sales of micro EVs have just started to boom worldwide, we encourage more of you to join us on this exciting journey! INVEST TODAY, and be part of the FUTURE of personal mobility!
T-1 DAY UNTIL EICMA 2021
15 days ago
Tomorrow marks the opening of EICMA 2021 in Milan, Italy, one of the world's most visited events. If you happen to be in the area from Nov 23rd - 28th, please visit our booth at Pav 18 Booth G85.
For our investors here in the U.S, we can’t wait to share photos with you next week! Thanks to your continuous support, Eli is on its way to becoming an international micro EV brand.
Please stay tuned for more exciting updates! ⚡
-
#TeamEli 🚙
Notice of Funds Disbursement
19 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Eli Electric Vehicles has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Eli Electric Vehicles be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Introducing our European Distributor: KSR Group
21 days ago
Now that we’re rolling out in Europe, we needed a great partner to get the Eli ZERO Plus into as many people’s hands as possible, as quickly as possible. That’s why we chose KSR Group
KSR Group is a European market leader in micromobility, distributing scooters, motorbikes, quads and ATVs from some of the world’s top brands. The group has a network of over 2,000 dealers with a network of thousands of aftersales and maintenance stations. The group distributes over 60,000 units annually, and Eli is proud to be part of this network.
Eli’s strategic partnership with KSR Group covers 9 European countries — Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, Spain, Portugal and Greece — We’re excited to keep working with KSR Group as we expand across Europe.
Click here to find out more about KSR Group
If you have not yet invested in Eli, join us now, and take part in this exciting micromobility movement! 
Meet us at the world's biggest motor show! 🇮🇹👀
29 days ago
EICMA (International Motorcycle and Accessories Exhibition), since its first edition of 1914, takes place in Milan (Italy), is one of the world’s most visited events by the number of Exhibitors, Visitors, Operators, and Press.
This year, you can find #TeamEli at Pav 18 Booth G85, where we’ll be proudly showcasing our iconic model Eli ZERO Plus to an expected 500,000+ visitors this year. We believe that EICMA is an excellent platform for us to introduce our vision of the future personal urban mobility.
Now that we’re launching sales in Europe through our distributors, this opportunity will allow us to collect early dealer and customer interest and expand our networks. If you happen to be in Italy around that time, please stop by and snap a photo with Eli ZERO!
If you have not joined us on our electrifying journey to be the leading brand in the micro-mobility sector, INVEST TODAY! ⚡️
Shipping 🚢 📦
about 1 month agoThese past weeks have been exciting for everyone at Eli, as we’ve been busy shipping the first batches of Eli ZERO out! We are incredibly proud to share with you a quick update on our orders that are heading on their way to Europe—
As an early stage startup, actually getting our cars built and shipped is our most critical measurement of success. With European demand for micro-mobility surging, we have received more interests than we can build, and we are putting all our focus on steadily building our first batches of vehicles.
After being built, Eli ZEROs are packed with great care before they are sent on their way to our first customers.
Many of you have been asking when Eli ZERO is going to launch in the U.S. While we’re focusing on the European market to start, we know that there is huge potential and interest in many neighborhoods and communities in the U.S. We aim to build more vehicles with your support, and eventually launch as a stronger brand here in the U.S.
Our grassroots investors have helped us grow from a startup that DESIGNS, to a startup that BUILDS, and now, to a startup, that SHIPS. Thank you!
However, this is only the beginning — investing in Eli early, means that your support will help us deliver on our vision to change urban mobility, and become the top micro-EV brand in the world! If you haven’t already invested, click the button below and join our awesome community!
Thanks again for joining in Eli at such an exciting stage! Follow our updates, we just can’t wait to share more news with you.
Check out Eli’s new merch! 🎁
about 1 month ago
We’ve prepared something special to thank you for your commitment and support for Eli — our new branded merch!
If you’re one of the lucky people who will be purchasing an Eli ZERO in Europe, or you've invested a minimum of $10k in our previous round of funding, you’ll receive a special gift packed with our new swag as one of your investor perks. We are also extending this special package to our $5k supporters for this round.
A set of Eli merch features four custom eco-friendly items:
- Eli logo cap
- Eli ZERO pin
- Eli ZERO air freshener to keep your Eli ZERO smelling its best
- Handy tote bag made from lightweight, durable Tyvek fabric
Check out more perks for new investors on our campaign page. If you haven’t already invested, click the button below and join our awesome community! Stay tuned for our exciting updates as Eli ZERO continues to make communities closer and cities friendlier.
Eli ZERO's User Manual in 8 Languages 📖
about 2 months ago
We mentioned that Eli ZERO is more than a concept, and now things are definitely starting to get real. We are in the middle of preparations for our European launch, starting with Germany, Austria and Switzerland, and now we’ve printed our first ever user manual and documents for the proud earliest owners of Eli ZERO.
In the next couple of weeks, we will begin to ship some of the first copies of the Eli ZERO user manual with name recognition for those who supported us the most during our last campaign.
You too have the opportunity to be recognized as a supporter on our user manual and receive an investor gift package — check out the special perks we offer on this page!
Your investments will help us to hit milestones, and continue to put more Eli ZEROs on the street. If you haven’t joined us on our journey to shape the future of personal mobility, click the button below to INVEST NOW.
Thank you — we’ve raised $300k in our first month! ⚡️
about 2 months ago
Wow! Our latest round of fundraising continues to exceed our expectations!
In under a month, nearly 300 investors have already helped Eli raise $300k. To everyone that has supported us so far, thank you! We’re so humbled that so many people share our vision of the future of urban mobility.
At this stage we are putting most of our efforts into actually building our vehicles, so your investment will make it possible for us to bring more of our first model, Eli ZERO, onto the streets.
We’re well on track to meet our fundraising targets and we don’t want anyone to miss out, so INVEST NOW to take advantage of our exclusive first-month bonus offer — ending soon!
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