Eli Electric Vehicles

The next evolution of personal mobility

Eli Electric Vehicles

The next evolution of personal mobility

Los Angeles, CA
Eli reimagines personal vehicles by creating advanced, efficient, and affordable Micro-EVs 🚙. After our last campaign, we are successfully building our first Micro-EV model, Eli ZERO Plus, and it’s fully road-ready for European streets.

$210,752

raised
$1,376,849
previously crowdfunded
191
Investors
$31.7M
Valuation
$5.50
Price per Share
$275.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$3.5M
Offering Max
Reg CF
Offering

$210,752

raised
$1,376,849
previously crowdfunded
191
Investors
$31.7M
Valuation
$5.50
Price per Share
$275.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$3.5M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Eli Electric Vehicles:

$275+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
72 Hours Limited Bonus
Invest within the first 72 hours and receive 10% bonus shares.
0
days
2
hours
33
mins
30
secs
$550+
Investment
Tier 1
Receive 3% bonus shares.
$1,200+
Investment
Tier 2
Receive 6% bonus shares.
$2,500+
Investment
Tier 3
Receive 8% bonus shares.
$5,500+
Investment
Tier 4
Receive 10% bonus shares + exclusive investor gift package.
$12,000+
Investment
Tier 5
Receive 13% bonus shares + name recognition on special user manual + all lower-tier perks.
$25,000+
Investment
Tier 6
Receive 16% bonus shares + all lower-tier perks.

Reasons to Invest

Already In Production: Not a concept, Not a prototype — after years of development, Eli’s first model is fully homologated, and we are building our first vehicles to be sold through our distributor partners in Europe!
The Next-Big-Thing in Mobility: The fast-growing market for micro-mobility in the US, EU, and China is expected to become a ~$320B market by 2030. Rapid urbanization and electrification are calling for a new type of EV!
Award-Winning: 2021 iF Award Winning product; by a world-class team of designers, engineers, and supply chain professionals; partnership with established manufacturers and major distributors!

Progress Overview

  • We completed our 2020 crowdfunding campaign with over 1500+ investors joining our mission to build a new urban EV.
  • Our first micro-EV model Eli ZERO is not just a concept, or a prototype— now, we are already BUILDING first orders of Eli ZERO.
  • At the same time, we are making advanced aftersales preparation, getting ready to ship our first orders to our European distributors.

We are reaching the most exciting stage of our company’s development!




“EVs Reinvented for Cities”


EV is the future, but what kind of EVs would power the future urban streets?


Cars as we know them are better suited to long-distance trips on highways, and not for frequent short trips in high-density cities. 

As nearly 70% of the world population is projected to live in urban areas, to keep dense urban areas livable, cities everywhere are moving toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.



Eli is building a new wave of EVs with a focus on making our most frequent short trips convenient, clean and affordable-- our first car, Eli ZERO, is less than half the size of conventional cars, significantly less expensive starting at $12k, and 3 to 10 times more energy efficient.

The Problem


Cars need to be designed for cities, not the other way around.

The proliferation of cars, especially in the urban environment, has brought us further apart —more cars mean more urban sprawl, more congestion, less public space, and irreversible climate impact.


We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips.


In US cities today, almost half of all car trips are under 3 miles — yet conventional cars are still designed for long-distance trips on highways, and not for dense urban streets. 

Today’s cars are costly, high maintenance, over-engineered, and inconvenient for short trips under 10 miles—a segment that makes up 75% of all urban trips. Cars need to be redesigned to better fit into cities, and serve the way people actually travel.

The Solution


A new type of EV, reimagined for 75% of urban trips

Eli reimagines personal vehicles by focusing on attributes that can drastically reduce emission and congestion in cities and communities, unclog urban streets and make cities more livable and friendly.

Our first vehicle, Eli ZERO, is built to make the majority of urban trips convenient and fun. Eli ZERO is one of the most energy-efficient, versatile, and affordable electric vehicles designed for modern cities.

At less than half the size of a conventional car, Eli ZERO uses significantly less material and parts, This makes Eli ZERO not only affordable and low maintenance, also much more energy efficient on urban streets, and generates lower carbon footprint throughout its lifecycle.


Staring at just $12,000, Eli ZERO is half the cost of conventional compact cars. Eli ZERO’s is classified as a NEV (Neighborhood Electric Vehicle) in the US, and a Light Quadricycle in Europe. On urban streets, Eli ZERO’s energy efficiency (285+MPGe) is several times more efficient than conventional cars.

The Market


Increasing Urbanization + EV adaptation = perfect market opportunity for microEVs

The Global Market for micro-EV, also called LSEV, has seen incredible growth in recent years, with 15.4% CAGR from 2018 to 2025. The market was valued around $2.4 billion in 2017 and projected to value at least $7.6 billion by 2025.


Micro-EV has the potential to overtake conventional highway cars as the primary personal vehicle.


In the US alone, many homes are located within just miles of daily amenities, yet there are few options for easy and affordable local trips. Data from an extensive study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.


In Europe, which is Eli’s entry market, smaller cars are already popular in most cities, however there are few options of micro-EVs in the L6e category. Micro-EVs in the l6e category are perfect for tight European streets.

Recent shocks to the system caused by the COVID-19 pandemic will also likely have an effect, with McKinsey analysts predicting an increased desire for personal mobility solutions, and a long term decrease to vehicle miles traveled. In cities all over the world, convenient access to private local trips are proven to be essential to our safety and wellbeing.


Our Traction


Not a concept or prototype, we are already in production



After years of development, we partnered with established production manufacturers and  we are already building our first production vehicles! We have also formed a partnership with an established European micro mobility distributor on sales through its wide dealerships network.

Additionally, Eli has received interest and requests from several sharing operators, dealers, campuses, real-estate developers, and consumers from around the world. And despite minimal marketing efforts, our company has received media attention.

What We Do


Obsessively engineered inside and out — to deliver a category-defining mobility experience

Our Micro-EV platform architecture is built for highly advanced micro-mobility, making life in the city much easier. The EVs have automotive-grade controllers and CAN network-enabled feature expansions.

With hybrid aluminum chassis and light composite materials, our engineering opens up the world to an entirely new experience — one of openness, simplicity, and accessibility that ushers in a brand new urban lifestyle.


The Business Model


Capital efficient + Sustainable margin

We are building a unique, asset-light approach to achieve unparalleled capital-efficiency and a sustainable business model.


Eli ZERO starts at $11,990 and €10,999 in the US and Europe respectively. Our initial sales will be via EU distributors and US dealers, with direct sales to fleet operators.

How We Are Different


Redefine an EV category through purpose-built local use vehicles  

With Over 5 years in R&D, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products. Eli is the parent to its subsidiary in Beijing, which has been operating and developing our overseas supply chain since 2015.


Many of our competitors in the US NEV industry are golf cart manufacturers who repurpose their products to meet street-legal requirements. This model may cut costs for the producers, but results in a product that doesn’t serve their end-users very well, and, accordingly, they have yet to take off in the market.


There are very few options for purpose-designed NEVs for urban use in the US market. None offer a lithium battery, enclosure, and AC.We believe our platform is in a league of its own when it comes to design, engineering, and anticipating the needs of our target market.

The Vision


We want to lead a new mobility movement— through an exciting range of micro-EV products

Eli ZERO is just a beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a top EV brand for urban mobility.

*Images contain photo renderings of Eli products currently under development.

Our powerful micro-EV platform can be easily developed into various applications, we hope to expand our lineup, and form partnerships, and explore new revenue streams such as subscription and lifecycle services.

OUR LEADERSHIP


Architects, engineers, and business strategists focused on a new type of urban living

Founder and CEO Marcus Li was inspired by his training as an architect to found Eli and enhance the urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he also led R&D for a golf cart.

SVP BD and Strategy Sabrina Yuan is a vet of the operation, marketing, sales, and regulatory environments with experience across global markets. She is the former VP of Porsche Group China.

Head of Supply Chain Allen Wang has over 14 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers and was the Former VP of Procurement at Yogomo.

Why Invest


We’re moving toward the future of urban transportation

We have all seen the ways in which services like Uber and Lyft have transformed traditional cars into instruments of public transportation, which is all heading in the direction of making long-distance travel more affordable. Once automated driving technology catches up, these vehicles will be running 24/7 in the periphery of urban life, without ever having to be parked.



This will open up space for a new type of vehicle for frequent daily trips in cities, without the cancerous congestion or fetishization of power and speed, and micro-EVs like Eli ZERO can replace SUVs and large vehicles to become the primary vehicles on dense urban streets in the future. 

Join us as we gear up for that “Ah-hah!” moment when cities around the world will be ready for a different type of transportation experience that empowers communities rather than divides them.

Quick Insert

In the Press

Eli Zero Electric Vehicle: They might be onto something here

The Eli Zero looks like it belongs on another planet…upon further inspection you realize the inventors may be onto something.

Eli Zero, concept elettrico per la città

It has everything to look interesting.

Eli Zero is the electric Smart Fortwo-Renault Twizy mashup you've been craving

Eli Zero is the electric Smart Fortwo-Renault Twizy mashup you've been craving

Smaller, lighter, greener: are micro EVs the future of city transport?

Eli envisions a future where low speed personal vehicles are used for central travel within cities.

CES showcases auto suppliers and startups

what may be the youngest automaker in the world revealed its first car.

the eli ZERO aims to transform how we engage with our cities

the eli ZERO aims to transform how we engage with our cities

Ars Technica

Autonomous cars won’t solve traffic, but the Eli Zero could

The Drive

The Eli Zero Takes a Unique Approach To Electric Mobility

Clean Technica

Cities Are Changing, From A To B With Eli ZERO

Digital Trends

Eli is betting you’ll want to cruise the hood in this two-seater ‘NEV’

Offering Summary


Company

:

Eli Electric Vehicles, Inc.

Corporate Address

:

525 S Hewitt St, Los Angeles, CA 90013

Offering Minimum

:

$9,999.00

Offering Maximum

:

$3,499,996.50

Minimum Investment Amount

(per investor)

:

$275.00











Terms


Offering Type

:

Equity

Security Name

:

Class A Common Stock

Minimum Number of Shares Offered

:

1,818

Maximum Number of Shares Offered

:

636,363

Price per Share

:

$5.50

Pre-Money Valuation

:

$31,727,866.50











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Time-Based:

24 Hrs Super Early Bonus (Limited Time)

Invest within the first 24 hours and receive 15% bonus shares.

48 Hrs Super Early Bonus (Limited Time)

Invest within the first 48 hours and receive 12% bonus shares.

72 Hours Limited Bonus

Invest within the first 72 hours and receive 10% bonus shares.

First Week Exclusive Bonus

Invest within the first week and receive 8% bonus shares.

2nd Week Exclusive Bonus

Invest within the first two weeks and receive a 6% bonus shares.

1st Month Exclusive Bonus

Invest within the first month and receive a 4% bonus shares.

Amount-Based:

$550+ | Tier 1

Receive 3% bonus shares.

$1,200+ | Tier 2

Receive 6% bonus shares.

$2,500+ | Tier 3

Receive 8% bonus shares.

$5,500+ | Tier 4

Receive 10% bonus shares + exclusive investor gift package.

$12,000+ | Tier 5

Receive 13% bonus shares + name recognition on special user manual + all lower-tier perks.

$25,000+ | Tier 6

Receive 16% bonus shares + all lower-tier perks.

*All perks occur when offering is complete.

The 10% StartEngine Owners' Bonus

Eli Electric Vehicles, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $5.50 / share, you will receive 10 additional shares of Class A Common Stock, meaning you'll own 110 shares for $550. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$3,444,953.00 USD
$2,674,705.00 USD
Cash And Cash Equivalents
$96,428.00 USD
$380,739.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$7,310,214.00 USD
$4,242,191.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$8,473.00 USD
$2,448.00 USD
Costs Of Goods Sold
$9,271.00 USD
$2,565.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$2,110,638.00 USD
-$1,647,632.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Eli's New Equity Offering... and WOW! 🔋

1 day ago

Wow! We reached the minimum funding goal in JUST 2 HOURS after our campaign opens, $150k was raised in less than 24 hours — even before we are able to complete this update to announce our raise!

THANK YOU, Eli Family! 💪

Why are we launching a new round of equity offering? 

1. Eli is for EVERYONE. 

Even after we closed our last round of convertible note raise, inquiries continued pouring in. We decided to open our first round of Equity crowdfunding with exciting updates and milestones achieved this year, bringing Eli ZERO from prototype to production.

Our new equity offering gives anyone who shares our vision an opportunity to become an early investor in Eli. We hope that in the near future, you can come across an Eli ZERO in your neighborhood, and be proud as an investor from the start.


2. Your investment increases our production!

Our first vehicle is not just a concept or prototype. We are already building Eli ZERO in limited quantities. However, we have received MORE interest than we can build, which is a good problem to have. Your investment can help us build and ship more vehicles to the market!


3. Operational expansion

As Eli enters the European market through our distributors, we plan to expand our operations to better facilitate Eli's global sales and support.

At this stage, we are putting most of our efforts into actually building our vehicles rather than on promotion, so we hope you can help us spread the word and also join us as a shareholder in this round!

For a limited time, you can take advantage of an exclusive bonus that applies to ANY investment amount. Click the button below, and let's build a different kind of EV brand together! ⚡️

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