The history of all industrial products can be summarized into a process of becoming more compact, efficient, electric, affordable, and easy to use.

It is not hard to imagine micro-EVs replacing SUVs and large vehicles to become the primary vehicles on dense urban streets of the future.

Cars as we know them are traditionally designed for long-distance travel, and not for frequent short trips in high-density cities. 

Eli is creating a new wave of EVs with a focus on making our most frequent short trips convenient, clean and affordable-- our first car, Eli ZERO, is less than half the size of conventional cars, significantly less expensive starting at $12k, and 3 to 10 times more energy efficient.

As cities everywhere move toward a high-density, low speed, low impact model, it calls for a new type of personal vehicle to be created for people to conveniently get around in.

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*Images are photo renderings of Eli ZERO currently under development.

The Micro-mobility market across the US, EU, and China is estimated to be a combined $320B market by 2030 — We believe our micro-EVs will be a leading segment of that growth, changing the way we commute and travel.

The proliferation of cars, especially in the urban environment, has brought us further apart —more cars mean more urban sprawl, more congestion, less public space, and irreversible climate impact.

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We need to scrap the “highway-centric” model of urban development and prioritize the ease and convenience of local trips. 

In US cities today, almost half of all car trips are under 3 miles — yet conventional cars are still designed for long-distance trips on highways, and not for dense urban streets. 

Today’s cars are costly, high maintenance, over-engineered, and inconvenient for short trips under 10 miles—a segment that makes up 75% of all urban trips. Cars need to be redesigned to better fit into cities, and serve the way people actually travel.

Eli reimagines personal vehicles by focusing on attributes that make daily short trips convenient and fun, and at scale, can drastically reduce emission and congestions in cities and communities, unclog urban streets and make cities more livable and friendly.

Our first vehicle, Eli ZERO, is built to make the majority of urban trips convenient and fun. Eli ZERO is the most energy-efficient, versatile, and affordable electric vehicle designed for modern cities.

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*Images are photo renderings of Eli ZERO currently under development.

Staring at just $12,000, Eli ZERO is not only half the size but also half the cost of conventional compact cars. Eli ZERO’s is classified as a NEV (Neighborhood Electric Vehicle). On urban streets, Eli ZERO’s energy efficiency (285+MPGe) is several times more efficient than conventional cars.

*The image contain a photo rendering of Eli ZERO currently under development.

The Global Market for micro-mobility vehicles has seen incredible growth in recent years, with 15.4% CAGR since being valued around $2.4 billion in 2017 and projected to value at least $7.6 billion in 2025.

Micro-EV has the potential to overtake conventional highway cars as the primary personal vehicle. Data from an extensive study by the Southern California Association of Governments concluded Micro-EV has the potential to account for 83% of vehicle trips under 5 miles and is the best solution for short trips.

In the US alone, many homes are located within just miles of daily amenities, yet there are few options for easy and affordable local trips.

Recent shocks to the system caused by the COVID-19 pandemic will also likely have an effect, with McKinsey analysts predicting an increased desire for personal mobility solutions, and a long term decrease to vehicle miles traveled.

In cities all over the world, convenient access to private local trips are proven to be essential to our safety and wellbeing.

We have perfected our design and worked diligently to establish a solid proof of our concepts, as well as developed our supply chain, engineering, and tooling developments. After conducting multiple rounds of pre-production prototypes and testing, we are already preparing for production and will launch in Q4 and begin taking orders in selected regions in the US and EU.

We have partnered with an established automotive manufacturer on production, as well as a European distributor group, which gives us access to thousands of dealerships all over Europe. 

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We have also received interest and requests from several sharing operators, dealers, campuses, real-estate developers, and consumers from all over the world. We have received media attention despite little marketing efforts thus far.

Our Micro-EV platform architecture is built for highly advanced micro-mobility, making life in the city much easier. The EVs have automotive-grade controllers and CAN network-enabled feature expansions.

With hybrid aluminum chassis and light composite materials, our engineering opens up the world to an entirely new experience — one of openness, simplicity, and accessibility that ushers in a brand new urban lifestyle.

Not only is our product energy-efficient and environmentally sustainable, but we are also building a unique, asset-light approach to achieve unparalleled capital-efficiency and a sustainable business model.

Eli ZERO starts at $11,990 and €10,999 in the US and Europe respectively. Our initial sales will be via EU distributors and US dealers, with direct sales to fleet operators.

*Images are photo renderings of Eli ZERO currently under development.

With Over 5 years in R&D, we have developed special structure, techniques, supply chain partnerships, and material know-hows tailored for micro-EV products. Eli is the parent to its subsidiary in Beijing, China, which has been operating and developing our overseas supply chain since 2015.

Many of our competitors in the US NEV industry are golf cart manufacturers who repurpose their products to meet street-legal requirements. This model may cut costs for the producers, but results in a product that doesn’t serve their end-users very well, and, accordingly, they have yet to take off in the market.

There are very few options for purpose-designed NEVs for urban use in the US market. None offer a lithium battery, enclosure, and AC.

We believe our platform is in a league of its own when it comes to design, engineering, and anticipating the needs of our target market.

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*The Eli Zero is currently under development and pre-production

Eli ZERO is just a beginning for us. After the launch of our first model, we are looking toward expansion into a range of other micro-EV products, services, and technologies, all of which will assist in our goal of establishing Eli as a top EV brand for urban mobility.

*Images contain photo renderings of Eli products currently under development.

Our powerful micro-EV platform can be easily developed into various applications, we hope to expand our lineup, and form partnerships, and explore new revenue streams such as subscription and lifecycle services.

Founder and CEO Marcus Li was inspired by his training as an architect to found Eli and enhance the urban experience through mobility innovation. Formerly, Marcus was the Chief Architect at Greenman Machinery where he also led R & D for a golf cart.

SVP BD and Strategy Sabrina Yuan is a vet of the operation, marketing, sales, and regulatory environments with experience across global markets. She is the former VP of Porsche Group China.

Head of Supply Chain Allen Wang has over 14 years in supply chain management and quality assurance with leading Chinese LSEV Manufacturers and was the Former VP of Procurement at Yogomo.

We have all seen the ways in which services like Uber and Lyft have transformed traditional cars into instruments of public transportation, which is all heading in the direction of making long-distance travel more affordable. Once automated driving technology catches up, these vehicles will be running 24/7 in the periphery of urban life, without ever having to be parked.

This will open up space for a new type of vehicle for frequent daily trips in cities, without the cancerous congestion or fetishization of power and speed, and micro-EVs like Eli ZERO can replace SUVs and large vehicles to become the primary vehicles on dense urban streets in the future. 

*Images contain photo renderings of Eli ZERO currently under development.

Join us as we gear up for that “Ah-hah!” moment when cities around the world will be ready for a different type of transportation experience that empowers communities rather than divides them.

*The Eli Zero is currently under development and pre-production