Elevate Nutrition

High Performance Plant-Based Nutrition

Elevate Nutrition

High Performance Plant-Based Nutrition

Elevate is the first of its kind, a line of high-performance nutritional supplements…made solely from plants. Our supplements are formulated for modern health and fitness. We leverage the finest and most effective ingredients to enhance athletic performance. All products are non-GMO, gluten-free, soy-free, paleo friendly, keto friendly, and certified vegan.


Days Left
Price per Share
Offering Type
Min. Investment


Days Left
Price per Share
Offering Type
Min. Investment

Bonus Rewards

Get rewarded for investing more into Elevate Nutrition

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$300+ | Exclusive insight into new product launches.
$500+ | 1 month supply of plant-based protein - $42.97 Retail Value
$1,000 +
$1,000 | 1 month supply of Elevate Plant-Based Protein + Elevate Shaker Bottle + 10% lifetime discount $67.92 Retail Value
$2,500+ (5% bonus shares)
$2,500+ (5% bonus shares) | 2 month supply of Elevate Plant-Based Protein + Elevate Shaker Bottle +15% lifetime discount $110.93 Retail Value
$5,000+ (10% bonus shares)
$5,000+ (10% bonus shares) | 2 months supply of Elevate Plant-Based Protein + 2 months supply of Plant-Powered BCAAs + Elevate Shaker Bottle + Elevate T-Shirt + 20% lifetime discount $222.82 Retail Value.
$25,000+ (15% bonus shares)
We will fly you to New York to meet Jillian and Paul! This will include a 1 night stay at the Ritz Carlton in Westchester, NY, as well as a private training season with Jillian and Paul.

Reasons to Invest

$400,000 in sales to date with a 142% year over year growth since inception, 2,500+ customers to date, 10,000+ units sold (and counting).
With a 85% 5 out of 5-star product rating and a loyal and growing customer base, our biggest problem has been keeping the products on the shelves
There has been massive growth in the plant-based market, and the advantages of plant-based diets are being uncovered by the mainstream.

“A pioneer in the growing plant-based market”

From an unhealthy lifestyles to plant-based activists

In 2013, co-founders, and husband and wife duo, Jillian and Paul decided it was time to put their unhealthy ways behind them. They vowed to dedicate themselves to health, fitness, and well being. 

As part of their transformation, they decided to shift their food choices to a fully plant-based diet. Shortly after the switch, they both felt amazing, lighter, more youthful, and energetic. They knew they were onto something big, and wanted to tell the world about it! 

However, there was only 1 problem...

They quickly realized there were very limited selections of nutritional supplements on the market and most animal-based products did not even have plant-based alternatives. The products that were on the market were not macronutrient friendly, they were not effective, nor did they taste or mix very well!  

Jillian and Paul decided that if they cannot find a company that is in line with their values and nutritional demands, then they were just going to create their own! 

They saw this as an opportunity to bring their knowledge of plant-based nutrition to the mainstream…. And just like that, in 2017, Elevate Nutrition was born. 

Animal products are bad for the environment and our health

The negatives of animal agriculture are common knowledge-- it leaves a larger greenhouse gas footprint on the planet than all transportation industries combined. Also, there is new scientific evidence that animal based proteins are known to be damaging for our health (source).

In addition to this, a study conducted by Dartmouth Medical School suggests that the hormones sourced with dairy products can be a source of mitogenic and androgenic progestins that drive prostate and breast cancer. By consuming less animal-based proteins, it would significantly improve both environmental and health factors.

We build a plant-based line of supplements that make animal products a thing of the past

Say goodbye to harmful animal product manufacturing: 

We’re introducing a full suite of high-performance plant-based nutritional supplements that are healthy for the individual and for the environment. And the best part is, unlike other plant-based supplements in the market these products taste good, have the ideal macronutrients/micronutrients, and improve athletic performance!

We have a line of dessert flavored protein powders, branch chain amino acids, and soon to be releasing pre-workout energizers...all derived from raw plant-based materials. 

52% of American Consumers are increasing their plant-based intake

And it's not just consumers who are riding the plant-based wave-- the stock market has been quick to join in on the excitement of this growing industry. Beyond Meat, one of the leading Plant-Based meat producers' stock has been on a tear ever since the company went public in early May. The stock has skyrocketed as much as six times its IPO price of $25.00 (source).

And the mainstream media is starting to take notice

The advantages of plant-based diets are being uncovered by the mainstream.  The Documentary, The Game Changers, created by Oscar-winning documentary filmmaker Louie Psihoyos (with executive producers James Cameron, Arnold Schwarzenegger, and Jackie Chan) told the story of James Wilks, an elite Special Forces trainer on his journey to uncover the optimal diet for human performance with plant-based eating. It quickly became the "Bestselling Documentary Of All Time On iTunes" (sources)

We sell out so quickly that our manufacturers can’t keep up

We went from just a concept to $400K in sales and 2,500+ loyal customers in just a 2 1/2 year span. We accomplished all of this with no advertising budget and large gaps in inventory due to not being able to manufacture our products quick enough to keep up with customer demand. 

  • 142% growth year over year (since inception in 2017) - with $400K in sales despite lack of inventory and little-to-no-advertising budget

  • Over 2,500 Customers to date and over 10K+ units sold and counting 

With this 142% growth, we already received more orders in 2019 than in 2017 and 2018 COMBINED.

We’ve received 5 out of 5 stars from 85% of our customers

Products that improve athletic performance, without sacrificing the environment

All Elevate products are being made with the finest plant-based ingredients that fuel the body - without sacrificing our health or the environment. We're making products for a sustainable future without sacrificing taste or effectiveness.

We're sold on Amazon and ElevateNutrition.com

We are part of the Amazon FBA program - which comes with a series of quantifiable benefits:

  • Drastically cut down on shipping cost, providing free 2-day shipping for customers using Amazon Prime.

  • We do not require any labor/employees or a warehouse for storage. 

  • Our manufacturer ships direct to Amazon, Amazon direct to customer and our Amazon FBA extends to orders placed on ElevateNutrition.com as well.

Through Amazon, we've received over 7K+ orders to date and have earned 2.5K+ new customers!

We use only the finest, natural ingredients to enhance athletic performance

While our competitors tend to use Stevia or artificial sweeteners along with animal-based proteins to enhance their formulas, we’ve found natural alternatives, monk fruit for sweetenersand hemp and yellow peas for protein.

Our pea protein is sourced from the world-leader Belgium and is derived from yellow peas rather than green peas to provide a smoother taste and consistency unlike any other product on the market. Our hemp protein is sourced directly from Canada out of Manitoba's yearly harvests. All of our current and future products are derived from plant-based materials under strict GMP standards.

Let's make plant-based products mainstream

The biggest problem of the plant-based supplements on the market is that people associate it with bad tasting formulas and ineffective results, our plan to grow and scale our business is to appeal to the mass market by creating a full suite of products that appeal to the mainstream. 

In Q1 of 2020, we are set to release an expanded line of our protein powders including flavors like Mint Chocolate Chip, Frosted Cinnamon Bun, Raspberry Cheesecake, and Orange Creamsicle. Additionally, we have developed a new line or pre-workout formulas (all with natural, vegan, low carb and no-sugar ingredients) in amazing flavors: Rainbow Candy, Cherry Ice Pop, and Watermelon Candy), also set to launch in 2020. 

Future Products:

  • Naturally Sourced Omega 3 DHA/EPA (alternative to fish oil)

  • Vegan Protein Bars

  • On-The-Go Plant-Based Protein Drinks

  • Vegan Post-Workout Stacks

  • Plant-Based Mass Gainers

  • Gelatin Free Fat -Burning Stacks

  • Vegan Creatine Monohydrate

  • Naturally Sourced Premium Greens & Superfoods

  • Hemp Recovery Gummies

  • Naturally Sourced Probiotics

  • Plant-Based Immune Boosting Stacks

  • Gelatin Free Gummy Vitamins

  • Vitamin Drink Mix (Multi, A, B Complex, D3, E, K+)

  • And much more....

Founded by two plant-based athletes

Our co-founders have a dream: to make animal-based products irrelevant and make plant-based products the leader in the space. 

Jillian, an already successful entrepreneur, is a NASM Certified Personal Trainer and owns her own personal training and nutrition business - she has a BBA in Marketing and is certified in Plant-Based Nutrition from Cornell. Paul, an already successful entrepreneur, is a 15-year advertising and marketing professional with a BBA in Business Management. 

Both co-founders are champion bodybuilders/powerlifters in the OCB and USPA and are immersed in the fitness community - each understands the needs of their fellow athletes, and they’re here to meet them. 

Elevate is the future of nutritional supplements

We are pioneers in a rapidly growing plant-based market set to reach 9.5 billion by 2024 and the future of the mainstream supplement industry which is currently valued at 124.8 billion. As more and more consumers are becoming conscious of the environmental, health, and ethical issues of animal agriculture they are turning towards plant-based alternatives.

We see a future, where plant-based nutrition is no longer an alternative, but the go-to choice.

Offering Summary



Elevate Nutrition Inc.

Corporate Address


777 Westchester Ave, STE 101, WHITE PLAINS, NY 10604

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Class B Non-Voting Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below

Early Bird

First 48 hours - 10% bonus shares

Next 5 days - 5% bonus shares


$300+ | Exclusive insight into new product launches.

$500+ | 1 month supply of Elevate Plant-Based Protein - $42.97 Retail Value

$1,000 | 1 month supply of Elevate Plant-Based Protein + Elevate Shaker Bottle + 10% lifetime discount $67.92 Retail Value

$2,500+ (5% bonus shares) | 2 month supply of Elevate Plant-Based Protein + Elevate Shaker Bottle +15% lifetime discount $110.93 Retail Value

$5,000+ (10% bonus shares) | 2 months supply of Elevate Plant-Based Protein + 2 months supply of Plant-Powered BCAAs + Elevate Shaker Bottle + Elevate T-Shirt + 20% lifetime discount $222.82 Retail Value

$25,000+ (15% bonus shares) | We will fly you to New York to meet Jillian and Paul! This will include a 1 night stay at the Ritz Carlton in Westchester, NY, as well as a private training season with Jillian and Paul. We will see if you can survive one of Jillian's workout sessions, and see if you can bench press more than Paul. Cap it off with some Elevate product tasting and dinner with Jillian and Paul's at their favorite plant-based restaurant.

*All perks occur after the offering is completed

The 10% Bonus for StartEngine Shareholders

Elevate Nutrition Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $2.00 / share, you will receive 110 Class B Non-Voting Common Stock shares, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement, unless their eligibility period has been extended through additional subsequent investments in StartEngine's own offerings.  

Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company that surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$55,473.00 USD
$37,334.00 USD
Cash And Cash Equivalents
$3,701.00 USD
$15,643.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$28,347.00 USD
$6,794.00 USD
Long Term Debt
$42,500.00 USD
$50,000.00 USD
Revenues And Sales
$98,314.00 USD
$81,760.00 USD
Costs Of Goods Sold
$72,538.00 USD
$74,349.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$4,086.00 USD
-$19,460.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Product Releases, New Supplement Panel, and New Product Pipeline.

4 days ago

Hi Everyone, we have 2 exciting new updates!

1) Our brand new "Plant-Powered Pre-Workout Energy" manufacturing is nearly complete! We are on schedule to launch our Rainbow Candy flavor in early February. This will be available on Amazon.com and Elevatenutrition.com!

PRODUCT UPDATE: Since we value our communities feedback, we have chosen to move away from the proprietary blend. On our label, we decided to list out the exact amount of each ingredient. We came to this conclusion because we are a company of transparency and integrity. Our customers will know exactly what they are getting with all of Elevate products! 

Check out our new and unique "Plant-Powered Pre-Workout Energy" ingredients panel. There are no other plant-based pre-workout energy products that compare to this. This formula will provide explosive energy, focus, and endurance for your workouts.   

2) NEW FLAVOR ALERT - Performance Protein - Frosted Cinnamon Roll manufacturing has begun! 

We have now hit $137, 502 in investments from our amazing community of investors! This allows us to begin manufacturing on our next "Plant-Based Performance Protein" flavor. 

We are proud to announce the release of the delicious and highly requested "Frosted Cinnamon Roll!". Our new flavor will hit the market within 8-12 weeks!


Thank you!

Jillian & Paul


Holiday Promotion - 10% Bonus!

about 1 month ago

We are excited to let everyone know about our new holiday promotion. Starting today, we are offering a 10% bonus shares for the next 14 days! 

This is a great opportunity to obtain more equity in Elevate Nutrition, and we are excited to offer this to our community!

Happy Holidays

-Jillian and Paul

Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].


As you might know, Elevate Nutrition has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Elevate Nutrition be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Pre-Workout Energy Launch!

about 1 month ago

Since we have been able to achieve $124K in investments, we are now able to begin the manufacturing of our newest product line of Plant-Based Pre-Workout Energy! This is a truly unique product line in the plant-based space, and we are super excited for this launch. 

Thank you for all of the investors that have been able to make this a reality! Estimated Launch will be February 2020. 

Our pre-workout energizer is packed with nutrients that provide an explosive boost of energy and stamina for exercise. The formula is designed to stimulate muscle growth, elevate your mood and mental focus, and replace electrolytes lost during exercise.

Certified vegan, keto friendly, non-GMO, gluten-free, dairy free, soy-free, no sugar

We have Exceeded $100K in Investments!

about 2 months ago

Within 18 days, we have $118,342 invested in Elevate! We are very excited to have all of these new investors as part of our family! :) 

-Jillian & Paul 

We have Exceeded $50K! 2 Days Left on the Early Bird Special

2 months ago

We have have over $50,000 invested in Elevate over the past 4 days! There is only 2 days remaining to get your 5% bonus,  and we would love to have you all join our family and capitalizing on the 5% bonus!  This is the last early bird perk, so please act now and claim your 5% bonus! 

Show More Updates End of Updates

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