The Digital Direct IR offering is now closed and is no longer accepting investments.

Digital Direct IR

Infrared Sensor for Vehicle Safety

Regulation Crowdfunding
Fresh Meadows, NY
Data/Analytics
Accepting International Investment
Play video

Infrared Sensor for Autonomous Vehicles and Car Safety

Invest in Digital Direct IR

Overview


Digital Direct IR, Inc. has developed and patented a thermal infrared sensor which will enhance automotive safety and empower autonomous vehicles. 


Artificial intelligence applied to autonomous vehicles and automated driver assistance systems (ADAS) is rapidly being adopted. Car manufacturers are constantly improving automotive safety by incorporating advanced sensors which, when combined with artificial intelligence, will foster a new level of passenger and pedestrian protection. 


We have created multiple breakthroughs: a new sensor paradigm, multi-spectral capability and a curved imager at a 10x price reduction


The Need


There is tremendous potential to almost eliminate transportation injuries, deaths and property damage from the failings of human operation, environmental conditions, driver experience and interaction between vehicles. Each year there are over 5.4* million car accidents in the United States alone. There are over 1.2** million deer related incidents. 


Smart cars operate from multiple sensors on each vehicle. These sensors capture a voluminous amount of data on the car, its surroundings and the situation. Onboard computers will analyze this data in real time and make critical decisions more than 100x faster than humans can.


Our Breakthrough


What we have done is develop a completely new methodology for a Thermal Infrared vision imaging system that will complement other sensors (i.e. Lidar and Radar) to give each vehicle the most detailed picture of its surroundings to be able to make the best decision.

Can your car warn you about an animal about to jump in front of you?

Have you ever been blinded by oncoming headlights at night?

Sources:

*Wiki

**Insurance Journal

Technology  


Our technology is based on a physics and material science innovation combined in a MEMS device. Because of the novel design of our pixel detector, we believe our device will have the following advantages: (i) Multi-spectrum (i.e. both mid IR and far IR), (ii) lowest cost by a factor of 5-10x, (iii) high resolution picture quality and (iv) a customizable aspect ratio, to achieve the best situation awareness and most efficient data communication and analysis. 


Market Opportunity 


We believe that our market is in excess of $32 billion annually (1). This includes 82 million passenger vehicles and almost 1 million trucks. 


Milestones 


To date we have been issued our key patents and have filed for many more. We also have our IP protected in the US and internationally. We have already produced a beta of the lens unit. We have successfully modeled our detector in an advanced CAD/CAM software and are currently fabricating the prototype pixel. 


Team


We have a world class team with multiple Materials Scientists, Physicist Ph.D's, and engineers.


Why you should have an interest in Digital Direct IR (D2IR): Every car on the road would be much safer with our technology. 


- Peter Kaufman

Founder & CEO 

Opportunity: 80 million cars per year

(1) Company estimate of 80 million vehicles x $400 ASP. 

The Offering

Investment
$65.00 / Share│When you invest you are betting the company’s future value will exceed $8.3M.


Perks

$250 — If you invest $250, you will receive a D2IR bumper sticker.

$500 — If you invest $500, you will receive a D2IR Tee Shirt.

$2,500 — If you invest $2,500, you will receive a personal call from the Founder.

$15,000 — If you invest $15,000, you will receive a lunch in NYC with the team. And, two theatre tickets to the NYC Broadway show of your choice.

$100,000 — If you invest $100,000, you will receive a dinner with the CEO at the restaurant of your choice in the continental United States. And, four theatre tickets to the NYC Broadway show of your choice.

*All perks occur after the offering is completed.

Our mission is to create technology that can save lives and make autonomous vehicles a reality

What We Have Accomplished So Far

We have accomplished a great deal in the past three years:


  1. Been awarded our key patents (US and Internationally).
  2. Filed numerous other patents (US and Internationally).
  3. Produced a working beta unit of our lens.
  4. Completed the CAD/CAM design and performance modeling of our detector.
  5. Established a joint venture with Kent Optronics (military supplier).
  6. Strategic partnership with SB Microsystems.
  7. Successfully completed first phase of pixel fabrication.
  8. Received Letter of Interest from large defense contractor.
  9. Negotiating a potentially large order from a drone company.

In 2017 Intel Corporation entered the ADAS market by buying Mobileye for $15.3 billion; In 2014 a competitor in the healthcare market (Given Imaging) was acquired by Covidien for $830 million.

Sources: Techcrunch, Nasdaq

Our Products

Additional Markets 


While we believe our sensor is the right solution for the automotive market, it also has applications in other markets. 


Healthcare

Our multi-spectrum camera can be shrunk and put in a swallowable pill camera, which we believe will be able to detect tumors in the gastrointestinal tract at a very early stage.


Safety &  Security

We also believe that our cameras will be utilized to secure municipalities, critical infrastructure, parking lots, large venues, airports, etc. 


Drones

Our cameras will be light weight and very low power, making them the perfect match for drone systems. 

Why we are unique: 


  • Multi-spectrum (mid and far IR)
  • Direct-to-digital: no analog electronics or conversions
  • Curved imager (an industry first!)
  • 50-80% lower cost
  • High margins from licensing model
  • Very high free cash flow anticipated
  • A "must have" for multiple markets

Features and functions we believe no one else has: Our unique design will allow us to have features that to our knowledge are not available from competitive products. We believe we will also be able to offer our product a materially lower price.

Lowest Cost

We believe we will be the market leader in price, while still maintaining a high gross margin.

Multi-Spectrum

Our detector works in both the mid- and far-IR spectrum. We are the only IR camera technology that can do this.

Team

We have a world-class technology team with deep background in thermal infrared imaging and semiconductor design and fabrication.

New Features

Integration with artificial intelligence.

Our Market and Industry

Market Overview


The automotive market consists of over 80 million cars and 1 million trucks produced annually (1). 


The market for safety enhancements and technology improvements has grown rapidly over the past three decades. Starting with seat belts and air bags, car manufacturers have continually searched for ways to improve car safety. More recently cars have been outfitted with rumble strips and collision detection. 


The future of vehicle safety is the in the incorporation of numerous sensors and artificial intelligence. AI will be enabled by both onboard processors as well as a smart-grid communications network that will help cars understand their surroundings and nearby cars.

(1) Company estimate of 80 million vehicles produced annually and $400 ASP. 

While the automotive market is mature, the market for active safety products is expected to grow significantly. The market for active safety devices was estimated to be $5 billion in 2017. That is expected to grow to nearly $25 billion in 2025, a 23% CAGR. 


This growth will be driven by a combination of factors. Car manufacturers will increasingly incorporate these features into their new models. Autonomous vehicles - to the extent they proliferate - will require the most advanced sensors and systems. Lastly, the retrofit market will grow as existing cars on the road incorporate new technologies. 

(1) Source: Autoliv  Corporate Presentation

(1) Source: Autoliv Presentation

Invest in Digital Direct IR

Digital Direct IR has a compelling opportunity. We feel that we have a unique technology which is protected by an comprehensive IP Platform.


Our market opportunity just in the automotive market is over $32 billion* and we are in the fastest growing segment of the market. 


We believe our product is a "must-have" for all car manufactures. Going forward, cars will need to have every type of sensor, as there are instances or environmental conditions where some perform better than others (i.e. fog, snow, rain, heat, night, blinding sunlight, etc.). 


We expect that we will be the low-cost provider by a wide margin and that we will be able to offer high-resolution picture quality.


We have multiple shots on goal across several industries. We believe that we could generate $100+ million of revenue in the automotive market, the healthcare market and the safety and security market. 


We have a world class team and a well defined plan. 


*Source: Company estimate; 80 million units at an ASP of $400.

Offering Summary

Maximum 1,353* shares of common stock ($87,945)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 154 shares of common stock ($10,010)


Company
Digital Direct IR, Inc.
 

Corporate Address
61-21 183 Street Fresh Meadows, NY 11365-2114
 

Description of Business
Commercialization of our patents in Thermal Infrared Imaging systems to be used for automotive, military, commercial, industrial, healthcare research, security, surveillance, drones, agriculture, water resources and many other use markets.
 

Type of Security Offered
Common Stock
 
Purchase Price of Security Offered
$65.00
 

Minimum Investment Amount (per investor) 
$130












Perks*

$250 — If you invest $250, you will receive a D2IR bumper sticker.

$500 — If you invest $500, you will receive a D2IR Tee Shirt.

$2,500 — If you invest $2,500, you will receive a personal call from the Founder.

$15,000 — If you invest $15,000, you will receive a lunch in NYC with the team. And, two theatre tickets to the NYC Broadway show of your choice.

$100,000 — If you invest $100,000, you will receive a dinner with the CEO at the restaurant of your choice in the continental United States. And, four theatre tickets to the NYC Broadway show of your choice.

*All perks occur after the offering is completed.


The 10% Bonus for StartEngine Shareholders

Digital Direct IR, Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 10 shares of Common Stock at $65 / share, you will receive 1 Common Stock bonus shares, meaning you'll own 11 shares for $650.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

None.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$313,665.00 USD
$170,032.00 USD
Cash And Cash Equivalents
$60,144.00 USD
$2,172.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$87,271.00 USD
$344,285.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$50,591.00 USD
-$39,774.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Digital Direct IR has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Digital Direct IR be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Development Progress

about 1 year ago

We are very excited about the progress we are making with the fabrication of our detector sensor prototypes. Our CAD/CAM modeling is complete and the semiconductor foundry work has started. We have seen the first level wafers from the fab and we are continuing to build up the samples. We expect to have them ready for our test procedures some time week 2 of August. The testing is being done by a very experienced group at Copper Mountain in Indianapolis. They have extensive experience in this type of device. We have purchased the test system from them as they manufacturer it and provide testing services.

Thank you for your support.

Peter Kaufman, President, CTO

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Digital Direct IR has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Digital Direct IR be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Distribution Agreement with Drone industrial services and marketing company

over 1 year ago

Digital Direct IR is pleased to announce that it has signed a distribution agreement worth approximately $10.5 million over three years for our thermal cameras in the industrial drone market. Our partner, Primary Light AI, Inc., is a leader in innovating technologies to enhance UAV’s and drones. Our dual spectrum camera was chosen as it has the smallest footprint, is light weight, has low power consumption and is most cost effective, and it has performance and capabilities unavailable from other Thermal Imaging Cameras. Primary Light has access to the US market for drones and UAV's.

What a Thermal Camera sees -

over 1 year ago

Thermal cameras add important capabilities to the safety and autonomous driver systems. This is what a thermal camera can see:

What our Thermal Infrared camera can see

over 1 year ago

Thermal cameras add important capabilities to the safety and autonomous driver systems. This is what a thermal camera can see:


Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

{{profileCtrl.newComment.body.length}}/2500
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}