Dharma Southern Kitchen

Plant-based fine vittles

Dharma Southern Kitchen

Plant-based fine vittles

Orlando, FL
Food & Beverage
Dharma Southern Kitchen is serving up fast-casual plant-based Southern comfort food across the state of Florida. With multiple successful locations already in full swing, we are a proven concept ready to be scaled as we ride the wave of increasing demand for plant-based food.

$24,114

raised
73
Investors
$35M
Valuation
$1.75
Price per Share
$199.50
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$24,114

raised
73
Investors
$35M
Valuation
$1.75
Price per Share
$199.50
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Dharma Southern Kitchen:

$199+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$200+
Investment
Tier 1 perk + 1% bonus shares
$200
$500+
Investment
Tier 2 perk + 2% Bonus shares
$500
$2,500+
Investment
Tier 3 perk + 5% Bonus shares
free t-shirt and Hat
$5,000+
Investment
Tier 4 perk + 10% Bonus shares
Free t-shirt, Hat and Beach Towel, 5% discount on all products for purchased in restaurant 1 year)
$10,000+
Investment
Tier 5 perk + 15% Bonus shares
Free t-shirt, hat, beach towel and water bottle, 10% Discount for 1 year on all products purchased in restaurant, Access to Executive Team)
$25,000+
Investment
Tier 6 perk + 20% Bonus shares
2 each free hats, t-shirts, beach towels and water bottles, 15% discount on all products for 2 yrs., onsite visit with founder, access to Executive team either by phone or online)

Reasons to Invest

  • Growing Demand – in the last 15 years, the number of Americans following plant-based diets has increased by 300% to over 9.7 million as of 2020.  
  • Already Expanding – in the past two years, we’ve opened two new locations in Tampa and Sanford.
  • Experienced Team – our expansion is being led by our stellar team of experts in restaurant management and operations, marketing, finance, and food.

Overview


Whipping up Delicious Plant-Based Food for Everyone

It has been a journey leadin’ us here to the land of fine vittles.


That’s because our founder Shaun Noonan spent several years in the world of fine dining, taking orders from the most austere of chefs and meticulously plating little artsy things in Chicago, Orlando, Atlanta, and, most memorably, Bulgaria. In 2013, enough funds were saved and Shaun took on the first food venture to officially call his own: The Vegan Hot Dog Cart. It is iconic in Orlando, y’know… for drunk people. 


One year later, Dharma Southern Kitchen came to life - bringing a whole new type of chef-driven southern food that’s 100% plant-based and delicious.



Plant-based food? What are y'all - tree huggers? Some of us, yes. Okay, a lot of us. But we’re inclusive of everybody. Because good food for good people doesn't fit into a category like "vegan" or "vegetarian,” or only in states like California and New York. We’re filling a gap with southern food that other people are ignoring. And it’s a big opportunity. 


With our chef-led expert team, we’re bringing mouthwatering recipes to the masses with fast casual southern food.


Through multiple thriving locations across Central Florida, including a food truck and a hot dog cart - we’ve continued growin’ as one big family, makin’ our mamas proud, and once again, slingin’ fiiiiiine vittles. 



The Problem


Plant-Based Food Is Popular but Expensive

As of 2020, more than 9.7 million Americans currently follow a plant-based diet — that’s a whopping increase of 300% over the last 15 years. 


But even as the demand for plant-based food grows, diversified plant-based options are few and far between.


What’s out there now, in our opinion…

  • Tends to be expensive
  • Lacks broad appeal
  • Just isn’t warm and family-friendly enough


With its growing popularity, the plant-based space needs a unique and high-quality option that works for everyone.  A majority of plant-based restaurants are quick-service restaurants, offering their version of a vegan burger. 


At Dharma Southern Kitchen, we provide a diversified menu with unique, flavorful offerings with a full pastry menu, and a beer and wine program. 


Plus, who says you can’t do the right thing by making food that's better for the planet AND make money? The proof is in the puddin’. 


THE Solution


100% Plant-Based Fiiiine Vittles

We specialize in the highest quality comfort food using wholesome, sustainable, ‘n delicious ingredients to create desirable plant-based menu options that appeal to everyone. 


Dharma Southern Kitchen is a place you can come to for any occasion like meals with friends and family, special events, first dates, business meetings, holiday parties, and so much more.


As one of the original pioneers of plant-based dining in the Orlando market, we have established a loyal customer base and continue to provide our guests menu offerings and quality service they can’t find anywhere else! 


Everything that comes out of our scratch kitchen is made with love, servin’ up food like your mama used to make it. We use sustainable packaging and practices in our restaurants, and we provide genuine guest service served up with classic southern hospitality. 



Offering high-quality, plant-based foods that’ll make yer mama proud


Many businesses do not have the in-house expertise to produce high-quality plant-based food offerings for their guests. Through our commissary kitchen, we are able to fulfill a variety of different product needs and have secured relationships with several businesses to provide our plant-based dishes as part of their offerings. 


In short - we’re not just a restaurant, we’re getting into retail with grocery stores and even civic contracts, serving our recipes in hospitals, and more. This means that we’ve got co-packers lined up, skews put together, recipes made, and scalable.


We partnered with the Dr. Phillips Center for the Performing Arts for their Front Yard Festival program and have agreements with several local hotels and AVI Foodservices (Orlando Health).

THE Market


Perfectly Positioned to Enter a Massive, Fast-Growing Market

The demand for plant-based food is growing across the nation, with the $5.6 billion plant-based food market predicted to grow to $10.7 billion by 2027 at a CAGR of 9.69%. 



We believe we are in the perfect place to take advantage of this momentum. Florida’s post-covid economic recovery is outpacing much of the nation in job and income growth, and Orlando’s growth rate specifically is the second fastest of the 30 largest U.S. cities. 


According to our research, the majority of plant-based concepts that have tried to scale were QSR rather than fast-casual. We stand out in the market because of our commitment to giving communities space to sit down and enjoy our delicious, affordable food together.


Our Traction


We Are Not Just a Restaurant 

We are so much more.


And what we’re doing is working - we're bringing home the bacon (minus the pig, of course). 


We have already grown beyond a single location, expanding at a fast rate while also holding strong to our value of giving back. We are focusing on bringing good food to everyone including institutions like hospitals, schools, and more.


Dharma Foundation: Good food doing good things for our world



We believe it is our responsibility to give back to the communities that support us, to be the change we want to see, to lead by example. Because charity is the ultimate form of hospitality and hospitality is what we do. 


In 2019 we established the Dharma Foundation, a 501(c)(3) organization providing financial and volunteer support to our local communities, focusing on humanitarian needs, environmental protection, and animal welfare. We also provide an employee giving campaign and seek to partner with organizations that share the same social responsibility values.


In 2021 we proudly partnered with Round it Up America to further amplify our ability to raise funds for our local communities. When you visit us we take donations directly at the register so our customers know that when they give back their money is going directly to positive change.


Already Expanding Across Central Florida


Our three fast-casual restaurant locations operate out of popular food halls in Orlando, Tampa, and Sanford. Guests order at the counter and our team members bring their meals to them once ready. Simple as that.




Our Dharma Southern Kitchen Food Truck also serves our standard menu offerings at several community events and farmer’s markets on a monthly basis. Did we mention we book private events too?

 

All the while, we are still running the original The Vegan Hot Dog Cart, a community staple serving five different vegan dog options. 



We also offer: 

 

  • Catering for groups of any size. 
  • On-site events offering reception-style or buffet-style service for groups from 25 - 200. 
  • Wholesale and pre-packaged goods that have been provided to local medical centers and boutique hotels.


Along with our established presence in Central Florida, we have a large and growing social following (MOS 28.7k, Dharma 30.7K Instagram followers) and great reviews (4.5 stars).


*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


We were named the #1 vegan dog in America by Peta in 2014. (Source)


Lights, Camera, Cook


In 2022 we will begin filming an exciting reality TV show based on the 2020 Regional Emmy Winning Lifestyle Program “Food for Thought with Jorge Estevez”.


The goal of the show is to show “a day in the life” as the team works through different opportunities and challenges. Not only will this show give insight into who the team is and how they got where they are today, it will also show the scale of the business and its continuous growth.


This new show will have a large focus on our positive impact on the world while also showcasing our business and our charity work highlighting how what we are doing today is making the world better than when we woke up. Along with this, our show will look into our founder and CEO, Shaun, his story and convey how you can do this too!

Why Invest


Changing the Way We Enjoy Plant-Based Food

Dharma Southern Kitchen is a proven concept, ready to be scaled and expanded to take advantage of the increasing demand for plant-based food. Our Chef-driven menu features southern comfort food and beverage offerings you can’t find anywhere else.


We believe we have enormous potential to grow locally, regionally, nationally and internationally, through company-owned restaurants and franchises. Our five-year goal is to be in every major metropolitan city in the lower 48 states with at least one location. 


So, what do you say? Are you ready to hop on this gravy train that we just so happen to serve with fried sage?  


Bring your mama n'em and say "yes" to investing in Dharma Southern Kitchen. 


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.


Join us as we bring fine plant-based vittles to people everywhere! 

In the Press

Shaun Noonan of Dixie Dharma spreads the gospel of plant-based eating

Shaun Noonan, one of Orlando's most well-known proponents of veganism and the man behind Dixie Dharma at Market on South, is poised to spread the gospel of plant-based eating even farther. Soon, another Dixie Dharma outpost will open inside Henry's Depot, the food hall taking shape in Sanford, and h

More Orlando restaurants are now offering higher wages and employee benefits

This week, the Harp and Cork Southern Hospitality Group announced in a news release that employees across their six area restaurants would receive a starting wage of $15 an hour plus expanded benefits like paid vacation time.

Orlando Family Magazine

Orlando Family Magazine 2021 Best of the Best: Best Vegan Comfort Food

Offering Summary


Company

:

Harp & Cork, Inc. dba Dharma Southern Kitchen

Corporate Address

:

2603 E South St, Orlando, FL 32803

Offering Minimum

:

$9,999.50

Offering Maximum

:

$1,069,997.25

Minimum Investment Amount

(per investor)

:

$199.50











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common Stock

Minimum Number of Shares Offered

:

5,714

Maximum Number of Shares Offered

:

611,427

Price per Share

:

$1.75

Pre-Money Valuation

:

$35,000,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks

Time

Early Bird - (15% bonus shares within first 72 hrs.)

Friends and Family - (10% bonus shares within next 72 hrs.)

Volume

Tier 1 perk - ($200 + 1% bonus shares)

Tier 2 perk - ($500 + 2% Bonus shares)

Tier 3 perk - ($2500 + 5% Bonus shares + free t-shirt and Hat)

Tier 4 perk - ($5,000 + 10% Bonus shares + free t-shirt, Hat and Beach Towel, 5% discount on all products for purchased in restaurant 1 year)

Tier 5 perk - ($10,000+ 15% Bonus shares + free t-shirt, hat, beach towel and water bottle, 10% Discount for 1 year on all products purchased in restaurant, Access to Executive Team)

Tier 6 perk - ($25,000+ 20% Bonus shares + 2 each free hats, t-shirts, beach towels and water bottles, 15% discount on all products for 2 yrs., onsite visit with founder, access to Executive team either by phone or online)

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Dharma Southern Kitchen will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares Common Stock at $1.75 / share, you will receive 110 Non-Voting Common Stock, meaning you'll own 110 shares for $175. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments. Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$187,112.00 USD
$150,086.00 USD
Cash And Cash Equivalents
$111,116.00 USD
$58,467.00 USD
Accounts Receivable
$21,938.00 USD
$33,430.00 USD
Short Term Debt
$324,287.00 USD
$67,544.00 USD
Long Term Debt
$67,500.00 USD
$0.00 USD
Revenues And Sales
$2,570,005.00 USD
$2,278,941.00 USD
Costs Of Goods Sold
$798,135.00 USD
$828,488.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$140,070.00 USD
$103,198.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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