Hi everyone! The week is off to a great start, as DBG has had tremendous moment since launching on Friday! We wanted to share with you an update on some exciting growth we saw in Q1 2019.
As always, thank you to those who have already invested! For those of you that have not yet, our $500 store credit offer expires on Friday!
JOIN OUR WEBINAR
we’ve had an incredible Q1...and we’re not stopping there! Join our webinar this Friday, May 10 to hear more from Hil Davis about the plans ahead, including publicly listing and re-opening the Reg A.
Laura Dowling, our new CMO whom we introduced in February, will also be joining to discuss her background in Marketing (Coach, Harry Winston, and Ralph Lauren, to name a few) and incredible marketing milestones DSTLD has achieved since she joined us.
Friday, May 10
12p PT / 3p ET
Q1 Revs Increased 65%
Q1 revenues increased 65% year over year driven by new marketing strategies, implemented by our new CMO Laura Dowling, who joined us in mid February. As an example, in March, new customer growth increased 66% to 161k while AOV increased $20 to $158. Please see the additional marketing metrics below in the Introducing Laura Dowling section, where we also listed some KPI’s, new product launches, and recent press features.
We believe that our new marketing strategy focused on both repeat customer retention and frequency, along with our new customer acquisition strategy, will drive significant revenue increases year over year. We are overhauling the marketing approach and strategies, just like we did the supply chain. That final step will be an overhaul of our finance and operations processes, which we expect to happen this summer.
We believe there is a lot of low hanging opportunities as no one had done customer retention and purchase analysis. We plan to bring on a third party analytics firm to help us dive into the data and create specific marketing and content strategies based on what the data shows us.