Digital Brands Group is in live offering mode and is actively accepting Title IV investments.
$500.32 minimum investment

Digital Brands Group

Premium Denim + Luxury Closet Essentials

Regulation A+
West Hollywood, CA
E-Commerce
Accepting International Investment
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DIGITAL BRANDS GROUP: A PORTFOLIO OF HIGH GROWTH DIGITAL FIRST APPAREL BRANDS

Our portfolio model significantly increases revenues, decreases operating expenses, and establishes brand longevity.


Our strategy reflects what traditional luxury holding companies have done for decades. But instead of wholesale first, we modernized the model to reflect how consumers discover and shop today, which is digital-first. 


By eliminating administrative and operational responsibilities for our brands, we stimulate creativity, innovation, and a maniacal commitment to the product and customer experience.  This in turn drives emotional customer connections and brand longevity

DBG Highlights & Vision Driven By New Management Team

  • We hope to build a portfolio of 5 to 10 lifestyle brands each with the potential to generate $50 to $100mm in annual revenue
  • We own two brands currently and we are aiming for a possible acquisition in 2019
  • Our goal is to grow revenues to $250mm+ in 5 years or more
  • Actively seeking liquidity options once this Reg A offering closes, including the AIM or OTC
  • Liquidity would mean investors would be able to buy and sell their shares 

View our offering circular.

Perks

Store credit will be issued once your investment closes. Please allow four+ weeks for the funds to clear and be received by DBG. Once your funds have cleared, we will contact you with instructions on receiving your credit

We Are Driven By You - Our Customers, Investors, Partners, and the Crowd

Our community believes in us and we want to reward our community

We Plan to Publicly List on the AIM or OTC

Our goal is to create liquidity for investors right away

Charlize Theron

Ellen Degeneres

Ben Barnes

Mila Kunis

Jennifer Lopez

Bella Hadid

Gavin Leatherwood

Hailee Steinfeld

Cara DeLevigne

Emily Ratajkowski

Carrie Underwood

Kendall Jenner

The 3 to 5 Year Opportunity is Massive in a Portfolio Model

Driving shareholder value through organic growth, acquisitions, and liquidity via the AIM or OTC

Revenue Notes:

In 2018, we changed the supply chain from Asia to Europe, so we had no denim in stock for almost 6 months from May to September, which resulted in very low revenue for 2018 and created an abnormally low YoY comparison. There 2018 would have been 50% to 75%+ higher, which would make 2019 revenue growth around 65% to 75%.


Gross Margin Notes:
Gross margin increase is driven by volume purchases. Currently we are ordering minimum quantities. We would expect a significant decrease in cost per unit with orders for every increase in 1,000 units per style or 1% annually. This significant savings would . be slightly offset by higher inventory write-offs associated with larger orders and more style risk.


Contribution Margin Notes:

Contribution margin increase is driven by volume discounts in packaging and shipping costs. We would expect small decreases in packaging and shipping rates, but combined should equate to 0.5% annually.


Total Operating Expenses:
We would expect to leverage our salaries and benefits. We should not have to hire people at the same rate as our revenue growth.

We would expect to leverage our operating expenses as these are more fixed and do not require the same growth rate as revenue.

We would expect to leverage our marketing due to higher repeat customer revenue, which allows us to drive higher revenue without the same customer acquisition cost. The higher our repeat customer rate, the more leverage we get in marketing expenses.


Debt and Old Payables:
We expect to pay off our old payables between now and the end of 2020, as these need to be cleaned up.

We expect to pay off our debt with an equity raise in late 2020, which would significantly lower any potential dilution from this raise.

Case Study: Victoria Carpets

Victoria Carpets listed on the AIM and used their liquidity to build and buy a massive company in 5 years

New Management Team is Transitioning Company from Good to Great

Laura Dowling

Chief Marketing Officer

Dowling recently joined DBG with the strategic intent to leverage her extensive retail track record. She strongly believes in the formidable opportunity at hand within the holding group model given her tenures at similarly structured organization such as Tapestry (Coach, Kate Spade Stuart Weitzman) and Swatch Group (Harry Winston, Omega, Breguet). 


During her tenure at Coach, Dowling conceived of and executed their inaugural collaboration with Selena Gomez. The campaign was recognized as one of the global brand’s most effective 360 marketing programs, leading to double digit sales growth, an overnight increase in stock price, and established a significant milestone in their continuous pursuit to reposition themselves amongst millennials. 


“The portfolio model achieves three major wins from a marketing perspective: 1. Internally, my team has greater creativity across multiple categories 2. Externally we are able to communicate at scale given the combination of branding budgets 3. Greater budgets enable my team and our brands to focus on tailored, targeted, and relevant content to continuously engage each customer base in a way that builds brand loyalty and an emotional customer connection.”

Selena Gomez in DSTLD



Customer’s AOV Continues to Increase Each Year

We have pricing power & product expansion

In late 2016, we took a price increase in denim to offset higher product costs. We did not experience a decline in customer demand or AOV, which suggests we have pricing power in the future,  if we need it.


In Fall 2018, we focused our marketing on leather jackets and leggings, which are $300 to $400. We saw a significant increase in the leather category, which suggests we have more pricing power and product opportunity than originally thought.  


In Spring 2019, we launched several new categories, all of which have sold well.  This also supports the belief that our customer will support new categories if relevant and well made.

Gross Margin Expansion Could Still Expand

Only in the first stages of gross margin expansion

2017 gross margin expansion was driven by a late 2016 price increase.


2018 gross margin expansion was driven by leather revenue, which has a higher gross margin.


We believe that we will experience meaningful gross margin expansion over the next few years. Our current production quantities are close to the minimums, which means  we will experience volume discounts every year as we grow.  This includes both fabric and cut & sew.  


DSTLD and ACE are utilizing the same factories and fabric mills whenever we can, as long as it does not impact the brand or the product.  This should also help drive gross margin expansion.

Repeat Customer Metrics Increasing

25% increase in customer retention rate in 2018

3.4% increase in repeat customer AOV

2018 customer retention rate increased 25% versus 2017,


The retention rate increase was driven by a broader product offering and a focus on repeat customer communications, especially in email.


We plan to increase our retention rate in 2019 by analyzing the data and trends of our repeat customer behavior.  Based on this data, we will create different customer buckets and specific messaging and photos for each of these buckets.     


We also believe that new product category launches and higher product prices will continue to driver a higher AOV.

New Customer Growth Is Exponentially Increasing

A 66% increase in new customer growth, and a $20 increase in AOV was well above plan

We acquired new customers at an exponentially higher rate than planned due to targeting new user psychographics plus broader audiences and interest groups.


We significantly expanded our customer reach because we increased our cost to acquire new customers. We knew this would result in acquiring a higher quality customer.  As expected, new customers are both higher quality and spending more.  


Interestingly,  our return on ad spend remained the same. This suggests we have much more acquisition power than we thought.  


Most importantly, we know this accelerated growth is sustainable.

New CMO Initiatives Driving Significant and Sustainable Growth in Q1

     Content is King              

200% increase in impressions driven by 1st content focused strategy

Created a systematic content generation strategy that feeds new content to our targeted audiences, increasing relevance scores, which increased deliverability and has yielded a 200% increase in impressions.

Targeted SMS Converts

19x increase in  Conversion Rate driven by targeted SMS triggers

By integrating targeted SMS triggers into our marketing strategy, we’ve been able to see 12x increases (6% to 72%) in click-through-rates & 19x increases in (3% to 58%) conversion rates. 

Multi-Touch Approach 

79% increase in volume driven by campaign launches

By shifting from simple one time product notifications, to longer term campaigns, with multiple touchpoints at different moments of the customer journey we’ve successfully increased total volume sales 79%. 

   Curation Connects      

1.4x returns by product focused marketing

By targeting new and repeat demographic audiences with curated content specifically surrounding higher AOV items, in this case, specifically leather jackets, we provided a lift to the entire leather category revenues by 40%.

New CMO Driving Strategic Content Strategy

Organic Instagram Stories

Engagement Growth

1300% increase in users engaging with content

While incredible, the increase in engagement to site was achieved by leveraging a channel, Instagram Stories, that is not heavily impacted by the platforms algorithm, and therefore received favorable engagement rates. 

    Paid Advertising            

Click-Through Increases

67% increase in click through driven by cohesive ad strategy

By infusing our paid advertising channels with consistent content specifically created for each individual channel to optimize each individual opportunity 

  Website Experience        

Time on Site Extends

54% increase in time on site driven by editorial imagery

By researching user behavior utilizing heatmaps and click tracking, we’ve ascertained that users engaged more with editorial content on site, and implemented a strategy that yielded the results above. 

Website Bounce Rates 

Significant Decline

20% Decrease in Bounce Rate driven by congruent content

By creating congruent campaigns, matching content from first impression through the entire customer journey, we decreased our bounce rates (users leaving site without interacting).  

Why The Portfolio Model Drives Shareholder Value

A Portfolio Model Drives Shareholder Value



We believe that buying and  building a portfolio of five to ten brands that can each generate $50 to $100 million in annual revenues has the potential to quickly scale revenues and profitability. 


Revenue Growth with Low Risk

We believe we can drive incremental revenue through cross marketing our brands to customers and reduce fashion and trend risk by owning brands in different categories. Our goal is to use some of our expense savings to re-invest in the highest performing marketing channels.     


Reducing Expenses & Increasing Margins

Through shared resources in operations, marketing, technology, fulfillment, and customer service, we believe we can significantly reduce redundant operating expenses. We also see the potential to generate meaningful volume discounts, which could lead to gross and operating margin expansion.

A Portfolio Model Increases Revenues and Reduces Operating Expenses

Direct to Consumer: Owning the Customer Relationship Creates a More Personalized Experience

How are Direct To Consumer (DTC) brands different than traditional wholesale brands?

Example of Potential DTC Brand Acquisitions

How Vertical Integration Creates Customer Value

Data-driven Strategies Drive a Highly Personalized and Engaged Experience




Individual Brand Amplification

Authentically enabled at scale by collectively leveraging the budgets and team expertise


Audience-first Mindset

Integrating feedback and data from each brand to inform strategies across all channels


Continuous Engagement

Informed dialogue through each communications partner maintains brand loyalty

A Single CRM Creates a Seamless Customer Experience Across All Shopping Channels

Our Brands

DSTLD | Premium Denim + Essentials

ACE Studios | Luxury Suiting and Sportswear

DSTLD | Premium Denim + Essentials

DBG's FIRST PORTFOLIO BRAND


DSTLD’s mission is to design and craft luxury-grade denim and essentials.


  • Founded in 2014
  • www.dstld.com
  • Born and based in downtown Los Angeles
  • 19 full-time employees
  • +$19mm lifetime sales
  • Celebrity fans include Charlize Theron, Mila Kunis, Bella Hadid, Kendall Jenner, Sofia Richie, Selena Gomez, Lily Collins, Jennifer Lopez, Alessandra Ambrosio, Ben Affleck, and more

ACE Studios | DBG's Second Portfolio Brand

DBG's SECOND PORTFOLIO BRAND


ACE Studios is a luxury suiting and sportswear brand focused on quality, fit, and performance.


  • Launched in Q1 2019
  • www.acesuits.com
  • Leveraged Hil Davis’ tailored clothing experience for supply chain and relationships
    • Cost less than $25k (excluding inventory) to launch 
    • Mills are holding additional fabric without requiring deposits so we can replenish faster
    • Factories gave favorable pricing given Hil’s experience and last success
  • Planning a Q4 2019 cross-brand promotion with DSTLD that might offer or include something like the following:
    • Buy an ACE sport coat and receive a free pair of DSTLD denim
    • We plan to target existing DSTLD email list
    • We believe this will result in increased Lifetime Revenue (LTR) of DSTLD customers across both brands

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY.  THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT.  WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.  INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE.  THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

In the Press

Jennifer Lopez and Bella Hadid Both Have This $180 Blanket Coat
November 21, 2018

This fall, Lopez is rocking the DSTLD Women's Wool Blanket Maxi Coat.

This Denim Company Thinks Blue Jeans Can Go Green And Still Be Affordable
July 26, 2017

DSTLD is one of a slew of “ethical” fashion companies trying to minimize their environmental impact, guarantee living wages, and keep their prices low.

Charlize Theron, Jennifer Lopez, and More Celebs Are Obsessed With DSTLD
March 15, 2019

Celebrities often introduce us to brands we never knew we needed in our closets, one being DSTLD.

Leather Jacket Season Is (Almost) Here! 12 Chic and Affordable Styles to Snag Now
September 8, 2016

Clearly, supple black leather, shiny silver hardware, and a dash of devil-may-care attitude is all you need in a jacket this fall. And if it also boasts the perfect fit and doesn’t break the bank? Well, that’s a win-win in our book.

How DSTLD Denim is Made
March 22, 2017

Refinery29 gets an exclusive inside look at how our denim is made in one of our Los Angele factories.

8 Life-Changing Things Your Closet Needs ASAP
July 10, 2017

A BuzzFeed editor endorses our best-selling High Waisted Skinny Jeans in Black as a must-have.

The Affordable Leather Jacket That Looks Like It Costs a Couple Grand
August 28, 2018

DSTLD's Leather Moto receives the 'Esquire Endorsement.'

10 Outstanding Menswear Brands You Won’t Find in a Department Store
September 12, 2015

Selvedge jeans and luxe basics with a vague L.A. vibe (but, you know, in a good way).

The One Piece Every Vogue Editor Is Obsessed With
April 27, 2018

Want to dress like a Vogue editor? Turns out, it may be easier than you think. A recent article on Vogue.com took an in-depth look at what the glossy's staffers really wear, and there was one common theme: lots and lots of jeans.

This $350 leather jacket is one of my closet's best-kept secrets — here's where you can find it
November 5, 2018

DSTLD's $350 Leather Moto is a hidden gem of the internet, with designer-level quality at direct-to-consumer prices. We ranked it as the best affordable leather jacket you can buy, and it's been a mainstay of my closet for the past year — growing softer and more customized over time.

DSTLD Plans Marketing Boost With Former Coach Exec Hire
March 7, 2019

The direct-to-consumer denim essentials brand has tapped Laura Dowling to lead marketing as the newly established Digital Brands Group continues to refine its platform approach.

DSTLD: An Enhanced Minimalist Wardrobe In Soho
May 22, 2018

The Denim Disruptors of LA Have Come East

Updates

A word from CEO Hil Davis on DBG's ethics and sustainability!

12 days ago

Hi everyone! We hope you had a great long weekend spending time with family.


As a growing player in the apparel industry, an industry who's sustainability and ethics are constantly coming under question, we wanted to provide some transparency around our supply chain and recent improvements we've made to our partners and our commitment to manufacturing the highest quality clothing that will last for years to come.


Our take on sustainability?

We distill down to the essentials and upgrade quality to cultivate consistency and longevity in your closet.


Over the last year, we moved our supply chain to Europe from Asia. We did this for three reasons: (1) the fabric mills in Europe are focused on making sustainable and eco-friendly fabric, (2) to reduce our carbon footprint significantly, and (3) to source higher quality materials that do not require as many chemicals from the seed stage.

 

Many of our partners, like Isko and Guabello, have strict regulations around the amount of water they use and recycling water.  For example, Isko is the only denim mill in the world awarded with the prestigious Nordic SWAN Ecolabel and the EU Ecolabel. Similarly, Gubaello’s Impact Zero performance wool fabric uses 1/3 less water and chemicals than traditional wool fabric.  

 

We’ve significantly reduced our carbon footprint, since all of our manufacturing partners are within close proximity of one another. We ship more efficiently by using a single freight forwarder and aggregating shipments into a single shipment since the product is produced in the same region.

 

The factories in Turkey are regarded as some of the best factories in the world for quality, worker safety, and compensation. Our factories treat their work force extremely well and the factory conditions are modern and pristine. Our mills and manufacturers are centuries old and focus on higher quality sustainable brands to partner with.


Finally, we’ve taken steps to massively improve our raw materials. This starts with sourcing top-of-the-line premium cottons, leathers, and cashmeres from factories in Italy, Europe and Inner Mongolia for cashmere. Using better fabrics starts at the fiber growth phase; our organic cotton doesn’t use any pesticides and is grown following a sustainable cycle. Our fabric producers believe in sustainable practices and make for the leading luxury brands in the world who are driven by enduring quality. This results in higher quality materials, and construction, which means our products have a much longer life cycle. 


This is an important part of our ethos, and we're always looking for ways to do better.

Sincerely,

Hil Davis


REMINDER! We're now accepting Credit Cards! Don't miss out; invest now.

BIG UPDATE! Now Accepting Credit Cards!

24 days ago

You can now invest in DSTLD with a credit or debit card! 

great news for all, especially our international investors! This makes investing in Digital Brands Group a whole lot easier ;-)


And, because so many of you have been asking for it -- we’re extending our amazing store credit offer for those of you who were unable to join before.


Earn $500 in DSTLD store credit when you invest $500. 


Have a great weekend!


Kingscrowd Gives "Top Deal" Rating for DBG!

26 days ago

Hi everyone!


We're so excited to report Digital Brands Group has been selected as a “Top Deal” by KingsCrowd. Today, they are reiterating this Top Deal rating, reserved for the top 10% of all deals across the market. 


KingsCrowd grants access to institutional grade research and analytics tools that enable informed startup investment decisions, regardless of investment experience.


Read the report here!

One Month Left! Invest now.

about 2 months ago

Hi everyone!


While we haven't announced the final closing date of our campaign, you have around one month left to invest. We have already begun the process to file for the OTC, and once we file, we will be unable to sell shares.


Our webinars have been so popular that we will be hosting another one at 9a tomorrow with the Kingscrowd Community! Kingscrowd is a private investment community that provides unbiased research and investment recommendations. We're so proud to be recommended by them for a second time!

Please RSVP to the webinar here: https://zoom.us/webinar/register/WN_BRiUPCZ9QTyLUbTCvT5q0A


We will also post a recording of the webinar to our page if you are unable to attend.





The Weekend Update! Behind the Scenes and What our Customers Say!

about 2 months ago

Hi everyone! Ready for the weekend?


We're so excited about the momentum in our campaign (now at over $3.7m). Thank you to ALL OF YOU for the consideration and support! We want to head into the weekend with some fun content. Namely, what our customers think about the opportunity to invest!


“The company has a lot of potential to grow and I am excited to reinvest and keep being a part of it.” Chris P., 4x investor, customer since 2015


"This is an amazing opportunity." Jason, customer since May 2017


"Cool idea, I invested!" Ken, customer since May 2018


"Love your products so decided to invest $500 right now." Kim, customer since June 2018


A little BTS...

The great thing about having a robust in-house marketing team is the ability to produce, test, and scale content almost instantly. This week, we shot a piece on men's button down shirt styling and captured a boomerang of our Social Media Manager in one of our new favorite Fall 2019 pieces!



Have a great weekend!


Content is King! Laura Dowling at The Glossy Summit

about 2 months ago

Hi everyone! We hope you had a great long weekend.

Last week, our Chief Marketing Officer Laura Dowling had the honor of presenting at the GLOSSY Conference. She spoke in front of 150 industry executives, media, and brands on sustainability, the DBG way and our audience-first approach to marketing in a presentation called: Beyond Buzzwords: How to Target & Sustain Millennial Consumers


Younger shoppers are changing the way they shop and engage. With the rise of social media, they have a direct channel to brands, and they’re gravitating toward transparent and ethical companies. Understanding customers’ values and behaviors, in addition to their demographic, has never been more important. 


Laura spoke at length about keeping our influencer relations in-house. While a few other attendees said that working with an influencer agency affords opportunities and reach that would not be attainable otherwise, Dowling was not the only one in the audience who believed that an influencer agency was increasingly irrelevant.

Here were three key takeaways from her presentation, as well as a great article in Glossy.co that covers it!


Beyond Buzzwords: How to Target & Sustain Millennial Consumers

  1. DSTLD’s millennial customer base values ethical behavior and transparent brand messaging, and DSTLD is an audience-driven brand. The mission of the denim and leather company is to distill its shoppers’ wardrobes down to essentials by updating the quality and consistency of the pieces, said Dowling. Unlike other brands, its sustainability message is not centered on the changeover of styles but rather on the lack of waste the brand is producing. “Quality equates to longevity,” she said.


  2. In the name of transparency and authenticity, the brand recently made changes: It has moved its production from Asia to Europe to ensure it is using mills that are ethical and sustainable, both in the materials they use and also in the radius in which they operate. “Our carbon footprint is as small as possible,” said Dowling. In addition, it has added a quality control step to production, enabling it to have just 3% waste, when the industry standard is 7%.


  3. To amplify its message for credibility, Dowling said the brand leans into press, letting industry publications tell its story. It also taps into relevant opportunities to amplify the story. On Earth Day, it launched an education-based marketing campaign for eco-conscious consumers on how best to wash jeans. 


If you have any additional questions about our marketing or would like to set up a time to speak to the team, please email us at invest@dstld.la!




Redeeming Your $500 Credit & Marketing Webinar

about 2 months ago

We're so happy that so many of you have taken advantage of the $500 credit by being some of our EARLIEST investors! We know you're eager to claim your reward, here's how it will work:


1. Invest a minimum of $500

2. Create a DSTLD.com account, if you don't already have one

3. Once your investment closes and DSTLD has received your funds, you are eligible to receive your investment credit (this can take up to 3 - 4 weeks, as your funds take around 13 days from the date of disbursement to be fully funded and we request disbursements about 1x week)

4. We will email you to issue your credit and manually apply it to your account

5. Shop, and enjoy!


Here's a SNEAK PEEK at what you can use that credit on (if you feel like waiting until Fall, that is!).





WATCH OUR MARKETING WEBINAR

Learn about how DSTLD grew Q1 65% YoY through entirely organic channels and minimal ad spend. Our CMO and resident marketing pro walks you through her audience-first approach to growing the brand and the incredible results we've already seen so far!





We've raised $3.5M! & You're Invited!

2 months ago

The week is off to a great start! We recently hit over $3.5mm in our campaign and have released a sneak preview of our fall line! Your investment will go directly into help funding out fall product line. 







JOIN OUR WEBINAR WITH CMO LAURA DOWLING

Thursday, May 23

10:00a PT

RSVP HERE

We're so excited to have recently welcomed season marketing expert Laura Dowling to our team. She comes to us with an impressive background, having held major positions at Coach, Harry Winston, and Ralph Lauren, to name a few! Her game changing initiatives have catapulted brands to new heights of success - which we're already seeing with DSTLD.




JOIN OUR WEBINAR WITH CEO HIL DAVIS AND CMO LAURA DOWLING

Thursday, May 23

12:00p PT

RSVP HERE

Interested in a deeper look of the DBG model as a whole? Hear from Hil Davis and Laura Dowling on the vision for DBG and the potential we see in a possible IPO.



The Weekend Update! Now Accepting International Investments + Broker Dealer

2 months ago

Happy Friday to all!

We're excited to announce that we are now accepting international investments via wire transfer!


Additionally, we are in the process of working to sign on a Broker Dealer to be able to accept investments from the following states: AZ, FL, Nebraska, ND, TX, WA, NY, NJ.

We hope to have an update on timing end of next week.

We know many of our existing investors are in these states, and we want to make sure you're able to join in on this round with the AMAZING perks that we're offering. Which reminds me...


GET YOUR FREE $250 CREDIT NOW! 

This offer expires on Monday, May 20, so don't wait! Consider it free clothes, or free equity, either way - it's a win win!


If you have some down time this weekend - please take a minute to watch last week's webinar. We've gotten some incredible feedback from investors and fans saying that it was extremely informative, clear, engaging, and to the point! It's a MUST WATCH - we answer many common questions regarding listing on the OTC, what our acquisition strategy is like (and who we're in talks with to acquire), how our new leadership is setting and breaking milestones, and more. 



Due to popular demand, we will be hosting TWO more webinars next week. The first with Laura Dowling who will review her background at legacy brands like COACH and Harry WInston, and our NEW marketing strategy and how it is already making waves. The second will be anotherr general business webinar with Hil Davis. Stay tuned for details and an RSVP link!


HAVE A GREAT WEEKEND!


Listen to our WEBINAR + $250 Credit

2 months ago

Hi everyone!


Due to popular demand, we're posting the recording of our webinar here for you to review. During the webinar, Hil and Laura discuss recent company milestones, review our latest deck, and provide a potential timeline for a potential IPO. It's a must listen!


Also as a reminder :

When you invest THIS WEEK, you receive a $250 CREDIT TO DSTLD!

This offer ends Sunday, May 19 - so act now!





LAST DAY For $500 Credit + Today's Webinar!

2 months ago

Hi all! Happy Friday - we're going to kick this off this weekend update with a highly important notice:


Today is the last day to receive $500 in credit when you invest - so invest now!

Even if you only invest the minimum investment, that's 100% match, dollar for dollar, in store credit to one of our brands. 
It's basically free clothing.


TODAY'S WEBINAR at 12p PT
If you haven't RSVP'd - do so now! Our first webinar kicks off at 12p PT today. This is your chance to meet Hil Davis (CEO) and Laura Dowling (CMO) and get an inside look into our Q1 success, marketing milestones, and most importantly, ask questions about the offering.

RSVP HERE

If you can't attend, we will post a link of the recording here as well.


We'll leave you with a FUN 'Weekend Update'!
LILY COLLINS IN DSTLD!

Lily Collins stepped out in London this week to promote her new film 'Tolkien' wearing DSTLD Wool Maxi Coat. This coat has proven a celeb-favorite and been photographed on the likes of Bella Hadid, Jennifer Lopez, Gwen Stefani, Mila Kunis, Sofia Richie, and more! It has sold out over 4x this season. We're looking forward to re-stocking an updated version in our fall collection.



Q1 Revs are up 65% and Join our Webinar this Friday!

2 months ago

Hi everyone! The week is off to a great start, as DBG has had tremendous moment since launching on Friday! We wanted to share with you an update on some exciting growth we saw in Q1 2019.


As always, thank you to those who have already invested! For those of you that have not yet, our $500 store credit offer expires on Friday!


JOIN OUR WEBINAR

we’ve had an incredible Q1...and we’re not stopping there! Join our webinar this Friday, May 10 to hear more from Hil Davis about the plans ahead, including publicly listing and re-opening the Reg A.


Laura Dowling, our new CMO whom we introduced in February, will also be joining to discuss her background in Marketing (Coach, Harry Winston, and Ralph Lauren, to name a few) and incredible marketing milestones DSTLD has achieved since she joined us.


Friday, May 10
12p PT / 3p ET

RSVP 


Q1 Revs Increased 65%

Q1 revenues increased 65% year over year driven by new marketing strategies, implemented by our new CMO Laura Dowling, who joined us in mid February. As an example, in March, new customer growth increased 66% to 161k while AOV increased $20 to $158. Please see the additional marketing metrics below in the Introducing Laura Dowling section, where we also listed some KPI’s, new product launches, and recent press features.

We believe that our new marketing strategy focused on both repeat customer retention and frequency, along with our new customer acquisition strategy, will drive significant revenue increases year over year. We are overhauling the marketing approach and strategies, just like we did the supply chain. That final step will be an overhaul of our finance and operations processes, which we expect to happen this summer.

We believe there is a lot of low hanging opportunities as no one had done customer retention and purchase analysis.  We plan to bring on a third party analytics firm to help us dive into the data and create specific marketing and content strategies based on what the data shows us.


Q1 KPIs



Welcome! We're Finally Live - Get a $500 Gift Card Through 5/10!

3 months ago

Hi everyone, welcome to the Digital Brands Group community! We're so excited that after 24 hours we're the #1 campaign on the StartEngine page - what momentum!


To those of you that have already invested (a handful!), we're so excited and hope you're looking forward to your $500 gift card!


We are particularly excited about this Reg A+ offering (our third!) because we plan to publicly list immediately after close, and we plan to make this round a short one, as we're already in the process to make this happen. These are the final few weeks we will be able to offer shares before listing!


Liquidity is important to our investors, as well as to our acquired brands, and our customers and investors are our top priority. As experienced equity crowdfunders - we believe in this approach to growth...we want to you reward YOU! 


As a reminder, we're giving those who invest in the first 7 days of our campaign a $500 gift to DSTLD.com -- that's a 100% match to our minimum investment! If you are thinking about investing, now is the time!


If you have any questions, please feel free to post or reach out to us at info@digitalbrandsgroup.co.


Have a great weekend!
Hil Davis

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