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Co-founder of Dapper Boi, Vicky Pasche, was tired of shopping in the men’s section for clothes that just didn’t adhere to her body’s shape. The options for androgynous clothing were few and far between, let alone finding these clothes at an affordable price point. Many like her are searching for comfortable clothing that affirms their identity without being forced to get things tailored, or custom-made. There are very few online resources for shopping that specialize in androgynous clothing and even fewer that have a wide array of products and sizes. Up until now, an entire section of the population has been forced to compromise their style and comfort in service of finding clothes that reflect their identity.
This journey all started in 2015 with a Kickstarter campaign for Slim-Straight Jeans. The response was overwhelming. We realized that there was an untapped, under serviced and virtually ignored market of people who are looking for exactly the kind of clothes that we were interested in making. We started to manufacture other items, like button-up shirts, bathing suits with compression tops and so much more. We are constantly introducing new items and use a trial wholesale model to test responses to the new apparel. Dapper Boi is both a lucrative clothing retailer and an inclusive community.
We are the first movers in this community and have already created some thirteen thousand customers devoted to our brand. Our customers are mostly women (or gender non-conforming people) who dress androgynously. Because a site like ours, with our variety, price point, inclusionary size range and customer feedback level, does not exist outside of us, we have no trouble keeping customers, while we draw in new ones. Our ideal customer demographic is androgynous women with masculine style, folks from the LGBTQ community and men with curves. These communities are dramatically underserved and, we have found a valuable place in the market nearly instantaneously.
The success of our Kickstarter campaign was only the beginning of an exciting growth phase. After we oversubscribed our Kickstarter for androgynous jeans, we knew that there was a market for our products and we started our site and began rolling out new products monthly. Many of our products sell out quickly, including our incredibly popular swimwear line. Our work garnered a lot of press and brought more and more people to the site. As we continue to increase our revenue, we are able to continuously expand our brand, adding new apparel like bomber jackets, blazers and different styles of jeans. We are also continuing to increase size range and fit to make our site the most inclusive gender-neutral clothing brand out there.
With over 13,000+ loyal customers, we have been able to grow our company as fast as our community-- all the while putting the needs of our customers first.
Dapper Boi’s clothes are made for both style and function. Part of what made our original jeans design so exciting and revolutionary was the deep front and back pockets, a type of functionality that doesn’t exist in most women’s jeans. Similarly, our button-ups are made for a body with curves, a far cry from the men’s button-ups that you find in most stores. There have added hidden snaps on the button placket to ensure there is no chest gap. All of our clothes are made for fit, comfort and style. We make clothes that are different because we know that you are too.
Our unique business model involves crowdfunding new clothing items. We test the market by launching a product campaign for three weeks and within these three weeks, our customers can buy these products wholesale. That means they are paying up to half the retail price. Through this, we are seeing both if the product is well-liked enough by our customers to sell on our site, and if it is a good investment on our part. Having this short selling period increases urgency and encourages customers to check in with our site regularly. After these three weeks, if we don’t make our funds needed to go into production on the item, the customers get their money back. If we do make the funding goal, this first wave customers receive their items at the wholesale price and the product then goes on to be listed on our site at its retail price.
Our wholesale profit margin ranges from 47-60% and our retail profit margin range from 75%-85%. Through this method, we know that the items that we are investing time and money in, already have an eager market.
According to Shopify, Our 2018 revenue was $305K and to date, our 2019 revenue is already over $400K. Since the inception of our site, we have made over $1 Million.
Our clothes offer a unique fit that has been specifically tailored to be a genderless option for all body types. We boast a wide range of sizes, styles, colors and apparel types. This is not a thing that you will see elsewhere. Through our customer-driven, wholesale method, we are creating a rapport with our base, just another thing that sets us apart from other clothing retailers.
In general, the competition is scarce when it comes to brands that sell specifically androgynous clothing with a masculine fit. We are servicing the LGBTQ+ community, androgynous women, men with curvy body types, non-binary and gender nonconforming people and more. Our inclusion, enthusiasm for our work and passion is what makes us exceptionally unique.
On top of our plans to continue to roll out new styles, new apparel, and a larger size range, we have plans to create an online shopping experience that matches that of going in person. In the next three years, we want to create a program that allows customers to choose their body type and then sort through products based on that alone. Additionally, we plan on implementing the use of VR technology so that customers can easily determine their Dapper Boi size through the use of a picture. They will be able to use this picture to determine what our clothes will look like on them and then share these photos with friends.
We plan on upping production and purchasing products ahead of schedule so that customers will have a shorter wait time for their items. We are working on all sales funnels so that our back end process is seamless, consistent and automated.
Dapper Boi was started by married couple, Vicky and Charisse Pasche. The vision came to be after Vicky was having trouble finding clothes that fit correctly, in the style that she felt most comfortable in. Together, they decided that since there were no clothing retailers that could service them, they’d have to start one themselves. Because Dapper Boi started in such a personal manner, both Vicky and Charisse feel deeply passionate about the project. They’ve invested a lot in this company and it shows through in everything they do -- from the clothes they make, to the way they communicate and work alongside their customer base.
This StartEngine raise makes perfect sense for Dapper Boi. Our whole world is crowdfunding. We started with our successful Kickstarter campaign and continue to use crowdfunding as an essential part of our business model. We thrive in this environment and know that in working with StartEngine we will be able to open ourselves up to new possibilities to broaden our horizons.
Our mission is to make people feel comfortable and confident in who they are, by offering premium, stylish, gender-neutral apparel to fit a wide range of body types and sizes.
Our growth has been natural and steady and an influx of funds will help us to increase our product base and variety and therefore attract more customers. The customers we have now are highly loyal. We have reached a virtually untapped market of people who have been in dire need of a place to shop that feels inclusive and geared towards their style. Dapper Boi is helping to revolutionize the gender-neutral fashion movement.
Fashion is a method of self-expression with seemingly endless possibilities, but its categories are often rigid: mens, womens, juniors. Unisex is rare at best.
After struggling to find blue jeans that were simultaneously masculine in style, but fit a feminine form, partners Charisse and Vicky Pasche threw up their hands -- and founded a Kickstarter campaign. They quickly surpassed their target goal, raising more than $26,000...
The culmination of Saturday’s panels and presentations will be the summit’s fashion show, featuring the gender neutral and androgynous designs of Dapper Boi and Gender Bender. Both brands are new to the fashion game and hope to make a mark and fill the gaping hole that exists between gender and fas
Dapper Boi has set out with a clear mission – to make androgynous jeans that actually fit female bodies.
Vicky and Charisse Pasche's mission to create gender-neutral jeans began with Vicky's personal quest to redefine her style. Looking to give off a more androgynous vibe, Vicky tells me she started perusing men's clothing departments, but found that her options there were limited.
Many people assigned female at birth aren’t comfortable in women’s jeans, but can’t easily wear pants designed for men. San Diego couple Charisse and Vicky Pasche are very familiar with the issue—so they created “Dapper Boi,” a clothing line aimed at the more androgynous woman.
Dapper Boi is an androgynous clothing line that specialises in bespoke denim tailoring. Hoodies and tracksuit bottoms can often be considered as unisex, but men's denim does not cross-pollinate.
Two local women launch jeans line I sat down with Vicky and Charisse Pasche, the brains and talent behind DapperBoi, a new fashion line for androgynous types.
A clothing line aimed to fit the androgynous woman, Dapper Boi launched their Kickstarter today! The company is hoping to raise $18,000 to manufacture their first production line of custom jeans.
Company | : | Dapper Boi, Inc. |
Corporate Address | : | 8680 Miralani Drive, STE 104, San Diego, CA 92126 |
Offering Minimum | : | $9,999.00 |
Offering Maximum | : | $106,998.00 |
Minimum Investment Amount(per investor) | : | $198.00 |
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 3,333 |
Maximum Number of Shares Offered | : | 35,666 |
Price per Share | : | $3.00 |
Pre-Money Valuation | : | $6,000,000.00 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below
The 10% Bonus for StartEngine Shareholders
Dapper Boi will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3 / share, you will receive 10 shares of Common Stock, meaning you'll own 110 shares for $300. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement unless their eligibility period has been extended through additional subsequent investments in StartEngine's own offerings.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Early Investment Perks:
First 24 hours
Friends & Family Super Early Bird Bonus
Receive 15% bonus shares when you invest within the first 24 hours and $250 STORE CREDIT.
Day 2-8
Friends, Family and Fan Early Bird Bonus
Receive 10% bonus shares when you invest within days 2-8 and $200 STORE CREDIT.
Day 9-15
Early Adopter Bonus
Receive 5% bonus shares when you invest within days 9-15 and $100 STORE CREDIT.
Volume Perks
$500+
Owners VIP Tier
Invest $500+ and receive $500 STORE CREDIT and a VIP Dapper Boi “Owner” Account that will entitle you to 20% off ALL In-Stock purchases at
DapperBoi.com FOR LIFE. (Excludes Pre-Order Campaign and clearance items)
$1,000+
Community Tier
Invest $1000+ and receive $1,000 STORE CREDIT and a VIP Dapper Boi “Owner” Account that will entitle you to
30% off all In-Stock purchases at
DapperBoi.com FOR LIFE. (Excludes Pre-Order Campaign and clearance items)
$2,500+
5% Bonus Shares
Invest $2,500 and receive $1,000 STORE CREDIT and a VIP Dapper Boi “Owner” Account that will entitle you to 30% off all In-Stock purchases at DapperBoi.com FOR LIFE. (Excludes Pre-Order Campaign and clearance items)
$5,000+
Invest $5,000 and receive $2,500 STORE CREDIT and a VIP Dapper Boi “Owner” Account that will entitle you to 30% off all In-Stock purchases at
DapperBoi.com FOR LIFE. (Excludes Pre-Order Campaign and clearance items) PLUS 10% bonus shares
$20,000+
Invest $20,000 and receive $5,000 STORE CREDIT and a VIP Dapper Boi “Owner” Account that will entitle you to 50% off all In-Stock purchases at DapperBoi.com FOR LIFE. (Excludes Pre-Order Campaign and clearance items)
PLUS 15% bonus shares and an invite to come to San Diego to meet the whole Dapper Boi team, get a tour of our HQ and help us design our next product launch!
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Hi Team!
First off, I want to thank you all again SO much for your investment. We are beyond grateful and so stoked to take Dapper Boi to the next level.
As we all know, times are and have been a bit crazy! We’ve had to make adjustments and of course have experienced some delays, but we’ve been working our tails off and sales have still been very strong. In fact, last month ended up being our second best revenue month of all time. The delays in production have been inevitable but we’ve been in close contact with our manufacturers and they are all beginning to slowly open back up again, so we are excited to start receiving our latest campaign products over the next 6-8 weeks.
In other news, last week we moved all of our inventory to a fulfillment center. There have been some set-up obstacles we are overcoming, but we are working closely with the facility to get through all the new relationship kinks and excited to have more efficient and fast shipping of all products to our customers. This will really allow us to focus on growth and the overall customer experience.
Recently we made some changes to our email marketing and paid ads strategy and we are seeing the results with an increase in purchases by 37% compared to the previous 60 days. This is great news and we are excited to see the results we will produce once get back to normal with regular, consistent new product launches.
This month we’ve already begun the process of revamping our website and hope to have the first draft ready within the next 2 weeks. We are also in the process of developing a new logo. This part of course makes us nervous! We’ve had the same logo since our beginning, but after some feedback and really taking a hard look at who we are, the current logo just doesn’t match our brand. Our current logo is a little bit formal, and we are excited to begin the creative process so that we can really showcase our personality. We are looking for something simple, yet modern that also communicates our fun side. Once the designs begin coming in, I will send you all a link to vote for your fave!
Now for what you’ve all been waiting for….PERKS!!! We are working on distribution now with our rewards program developer and based on your investment level, you will receive an email with a link to either login or sign up to your exclusive Investor Rewards account within the next week. For those of you that invested during the last week of the campaign, you may receive an email slightly later since we are only able to send perks once your investment is finalized. If you are in an investment level that includes discounts for life, your rewards account will have your unique discount code available in your account. For those of you that receive store credit, this will be distributed in waves of 40 people per week for the next 3 months (timeline is based on when you invested). Store credit will be distributed in the form of points and once your points have been issued, you will receive an email to log into your rewards account. Points can be used as store credit on In Stock products and cannot be combined with any other discount code. There is a max of $50 that can be used per order. Again, we are issuing these all in waves so that we aren’t impacted all at one time. :)
Again, thank you all so much for believing in us! Let’s do this thang!!
Lots of Love,
Vicky & Charisse
Hi all!
Thank you so much to all our investors and those who have followed our campaign for believing in us!
In the last day alone we’ve had over 75 new investors join our family! For those of you thinking about investing, now is your last chance with only 6 hours to go!
I will send a more detailed update within the next couple of days on how all your awesome perks will be distributed.
Vicky & Charisse
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Dapper Boi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Dapper Boi be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Hello DB Investors!
I hope you are all doing well. I wanted to reach out and let you know that we were just featured in Forbes! We are humbled and so excited for the exposure from such a reputable publication. Check out the article when you can and please take the time to share on Facebook. We posted the article there as well today. https://www.forbes.com/sites/mollysprayregen/2020/03/30/the-wife-and-wife-team-behind-androgynous-clothing-brand-dapper-boi-is-crowdfunding-their-way-to-success/#25e99aff410a
We want to also reiterate that we know these times are uncertain, but we are here with you and we are not going anywhere. We’re passionate about what we do and no matter what obstacles come our way, we’re going to keep working hard to bring products that make people feel confident in their own skin. It's more important than ever right now.
In other great news, I believe that the transparency in our Marketing efforts is working and sales have been very strong over the past week. We’ve made some adjustments with our email campaigns/flows, along with our paid advertising and we couldn’t be happier with the results. We are trending to surpass revenue goals for the month and have some killer products we plan on launching during the month of April.
We will keep you up to date as always, and we ask that you continue to share these articles and product releases. Please share as much as you can by just going to our Facebook page and sharing one of our latest posts, our StartEngine campaign page, or even by posting a positive review on our FB page. With your help in spreading the word about our brand, we will thrive, even during crazy times like these!
We appreciate you, we are thinking of you, and we hope you are safe and healthy!
Vicky
Hi Everyone,
We just wanted to reach out and let you all know that you are in our thoughts through this crazy time. We are all in this together.
I want to also let you know that this virus will not stop us and we will continue to create great designs and launch new products. We just sent an email update along with a sale to our customers to let them know that we are here for them and will be giving them a peek into our lives as we continue to run the business from our home. We believe transparency and vulnerability are the keys to our success during this time and we will be showcasing things like home photoshoots, interactive product development, and even a look into our family life to show how this all comes together.
You can see the update here: https://youtu.be/z4Cpog3cooA
Please feel free to share this update video as well.
Please stay safe & healthy, and we will continue to keep you all updated through this historical time.
Vicky Pasche
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Dapper Boi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Dapper Boi be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Hi Everyone!
Great news! We’re able to extend our StartEngine campaign through April 29th and we couldn’t be more thrilled to raise more funds in order to take Dapper Boi to the next level. We have a ton of updates for you and wanted to check in to let you know the latest!
We’re moving our inventory to a fulfillment center! With more product launches, order fulfillment has been a bottleneck for us. We are growing out of our warehouse and we frankly don’t have the personnel to handle all of the bulk orders going out. We’ve done a ton of research and interviewed quite a few fulfillment centers and just made our final decision this past week. They have better shipping pricing due to the high volume of orders they send out on a regular basis, inventory will always be accurate and orders will be going out quickly and daily. This will really allow us to reallocate that time to focus on growth. This will all take place at the end of April.
It is time to step up our Digital Marketing game and we are making moves to hire people smarter than us to create better and consistent Marketing funnels. I’ve personally spoken with so many agencies and independent contractors and I’m very happy with the game plan we have in place. This will all begin late next week. We will also be working on a new website that will be better SEO optimized, faster, easier to navigate and a bit more aesthetic to the eye.
So many of you have been asking about perks so I wanted to give an update on that as well. With the extension of the campaign, all perks will be delivered after April 29th. For those of you that invested in the Owners VIP Tier and above, your account will be issued and emailed on May 1st where you will be able to access your lifetime discount information. For those of you that will receive store credit, this will be issued in waves based on the time frame you invested. With over 340 investors, we figured it would not be smart for the business to issue all that store credit at one time. Store credit will be issued in groups on a weekly basis and you will be notified via email once yours has been issued. We will check back in with the exact time frame of store credit issuance at the end of the campaign because it will be based on the number of investors we will have at that time.
Thank you all again so much for your investment and support! If you have a moment, please check out and share our latest button-up campaign! We launched them today and they are already going FAST! This may actually be one of our best revenue days EVER, so we are PUMPED!
Have a wonderful weekend!
Vicky
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Dapper Boi offering. Here's an excerpt describing the specifics of the change:
Extended length of campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Dapper Boi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Dapper Boi be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Dapper Boi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Dapper Boi be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
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