Isn't CGI better?
Listen, CGI is incredible. No one is denying that. It has made things possible on film that just wasn't before. I don't want to give the impression that CGI is some sort of bad thing. It's just that, in a horror movie, we think it's kind of a bad thing. It becomes a crutch. Many times when the creature in question is CGI it creates a disconnect with the audience. Whether it doesn't look real, or it's shown too much, the effect is lost. We think too much time on computers, not enough time on the characters, story, and suspense. Certainly, there are exceptions to the rule, but think about JAWS, or the original Alien movie. Other than in the last five minutes of the film, you never see the creature head to toe. Only parts of it are shown. That mystery allows the audience to fill in the gaps and create something that is uniquely terrifying to them.
Why invest in this horror movie over another?
Well, not only do we love horror films, we also believe we have a unique voice in horror. We aren't looking for plug and play stereotypical disposable characters into standard horror situations. We strive to make a good quality film, with a compelling story, and characters that we care about. But we also have the experience to bring the film to the market. Something we have done twice. We think this combination makes us a solid investment.
What's the difference between equity crowdfunding and Kickstarter or Indiegogo?
In our opinion, it's HUGE! Kickstarter and Indiegogo are great platforms, and help so many people get creative projects done. However, at the end of the day they are still asking people for donations without any sort of monetary return. There is no pressure on the project owner to complete anything because the transaction is done. What's more is, if the project is successful, the owner is the only one that benefits, and everything goes back to them. The people who funded the project in the first place, get nothing but a few items of thanks, and that's it! What I love about equity crowdfunding, is you as an investor get to own a piece of the film, and be a part of its success. If it makes money, so do you. It's a great way to make us all pull as a team to make this as successful as it possibly can be.
Why have I not seen this type of fundraising for films before?
Short answer is because this just became legal in 2016. Once the JOBS ACT Regulation CF passed, it allowed for anyone to invest in an online offering such as this. Previously you needed to be accredited (have a net worth of at least $1,000,000, or have income at least $200,000 each year) to do it. However, since that passing, this method has been used almost exclusively for startup businesses. We just think that because every film is really its own startup, it's perfect for this too. Furthermore, there has only been two films that we know of that have successfully used this method. A horror film anthology called "A Field Guide to Evil", and recently a Christmas movie on this site "I'll Be Next Door for Christmas". That means if we reach our goal, this would be the first full narrative horror feature to fund this way...ever! It would be history in the making.
If the company only exists for this one film, what incentive is there to make a return?
Investors are the lifeblood of independent films. Without you, none of it happens. That's why, besides making a great film, our number one objective is to pay back our investors. The reason is simple, although Cryptid LLC only exists for this one film, this is not the only film we plan on making. There are a multitude of stories we want to tell, and if we want to do that, alienating investors is not going to get us anywhere. We are hoping to establish a relationship for years to come.
If the film is completed, what are the odds of me seeing a profit?
We wish we could lay out a hard number that you could bank on, but with a lot of investments, there are too many factors in order for us to speculate. We can say that given the trends of horror films in the market in general, and the modestness of the budget, we are in a good situation. We did have the project financially analyzed by the website Slated* , and they came back with an 87% chance the film would be financially successful.
*Slated is a website that connects people and projects together. Think Linkedin, but strictly for film. Must be a member to view financial scores.
Where is this film to be shot?
Currently, we are looking at upstate New York, or Western Massachusetts. Since we are located in New York City, this gives us the ability to use our connections and to hire locally, while still getting the best talent. We are also planning on using state funded film tax credits from whichever state gives us the best deal.
What's the ratio of profit to how much I invest?
There are several factors at play here; trends in markets, release dates, cast obtained, etc..., but we hired industry producer Rob Margolies to create a business plan for us, and he was able to give us a series of projections given the type of movie we are making and the current climate. He gave us a low case scenario and a high case scenario of the returns we could see. The low case estimates a roughly 83% return on investment. So if that were to happen, and you were to invest $1,000, you would see a $1,830 return. The high case estimates 381%. Back to that same $1,000 investment, they are saying it could bring in as high as a $3,810. Furthermore, if a Minimum Guarantee is obtained, it would be a much higher profile film, and could see a higher profit than that.
What will the movie be rated?
It would be "R"
What happens if you don't raise the full money for the movie's budget?
Typically in raising money for an independent film, you rarely get all the money from one place. It tends to come from a variety of different sources to get the full amount. This is why we are seeking the starting funds here, the most difficult to obtain. Depending on how much we are able to raise here, we have a plan on how to move forward:
- $10k - 50k+ - Use part of the money to raise awareness of the equity fundraising campaign in order to let more investors learn of the opportunity while the campaign is still running. Use as a proof of concept to attract additional team members to expand our current network.
- $107k - With almost a third of the budget attained we can begin to use our connections to obtain matching funds to get us closer to the $374k. From there we can hire a sales agent and work on obtaining a cast that will give us solid exposure both nationally and internationally. This will allow us to get some pre-sales from several territories, which can be used as collateral for debt financing to obtain the rest.
- $374k - Without having to go out and make additional deals, this gives us the fastest way to begin the production on this film. With all the money in place we can hire the entire cast and crew, secure locations and permits, and start filming earlier than expected, which means a faster return.
How long will the film take to shoot?
We estimate approximately 28 days of shooting, and 3-5 months of post-production.
How long until I see my first return?
Unfortunately, there is no way to be 100% sure, but with the timeline we have laid out, we expect to begin selling the rights by November of 2018, the first film market available after the movie is in its final stages. If a Minimum Guarantee is obtained then it could be as soon as Q1 of 2019 (one year after filming starts) , otherwise the first return would most likely be in Q3 of 2019.
Have more questions, send us a message!