The Crooru offering is now closed and is no longer accepting investments.


On-Demand Healthcare Staffing

Regulation Crowdfunding
Ladera Ranch, CA
Health Tech
Accepting International Investment
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Healthcare Workers at Your Fingertips!

Join the future of healthcare, today.

Crooru will be bringing on-demand, location-based technology, just like that for ride sharing (UBER), food delivery (DoorDash) and the hotel industry (AirBnB), to one of largest-, fastest-growing sectors of them all: healthcare. With over 400,000 providers in the long-term care sector and millions of healthcare workers, Crooru is poised to disrupt the marketplace with our caregiver-facing, HIPPA-compliant mobile app marketplace. We will create an app that will bridge the gap between caregivers and employers.




We have a major crisis in healthcare. With 10,000 seniors who turn 65 daily, the available caregivers tending to the baby boomer population is decreasing.  This shortage happens with nurses, caregivers, and all other healthcare workers.  

We have received LOI's and verbal commitments from small to major home care companies and franchises with a combined number of offices close to 2,000 in the United States.   We have received positive feedback on our prototype, and the companies we spoke to are eager for our app to launch. 

We believe Crooru is the solution to overhaul the antiquated methods in staffing by expeditiously bringing Employers and Caregivers together, through technology. We believe that we are the first on-demand platform dedicated to staffing the Caregiver workforce in the Post-Acute and Long -Term Care market.

We believe your investment will shape the way our parents and grandparents will be cared for. Imagine being able to make a difference and co-own what we believe to be the next big thing in Healthcare.


In-Demand Workforce, On-Demand Scheduling

1) Shortage of caregivers and nurses: High demand expected over the coming years, adding efficiencies that reduce turnover and retaining caregivers is a top priority for home healthcare providers.

2) Increasing adoption of mobile technology: With the rise of the on-demand economy, we are seeing a paradigm shift where people are “trusting” an app to connect with people to find workers.  

*This platform is not yet in existence.

"The market is ripe for disruption."

Jody Holtzman

Senior Vice President of Enterprise Strategy and Innovation with AARP

Development Stage

The product is currently in pre-functional prototype stage.  Crooru currently has a non-functional demo prototype, which has been used to demonstrate its product to several potential customers.  The demo version has received significant positive feedback.  The demo prototype is a wireframe version of the app that shows the functionality we intend to have upon completion of development.

We have recently engaged US-based developers and engineers to complete the backend of the product and beta-version of the app in Android and iOS, with an anticipated launch date in the Fall of 2018 and with a targeted group of home care companies and caregivers in Orange County, CA.

The Offering

$5/share of Common Stock│When you invest you are betting the company’s future value will exceed $5M.


  • $100 + —  If you invest $100, you will receive investor updates.
  • $500 + —  If you invest $500, you will receive a T-Shirt.
  • $1,000 + —  If you invest $1,000, you will receive Crooru Hat and T-Shirt.
  • $5,000 + —  If you invest $5,000, you will receive all of the above plus a  "Care Ambassador" plaque.
  • $10,000 + —  If you invest $10,000, you will receive all of the above and an invitation to meet the Crooru Founding Team in OrangeCounty, CA. (Does not include accommodation/airfare).
  • $25,000 + —  If you invest $25,000, you will receive all of the above plus a  "Care Partner" plaque.
  • $50,000+ —  If you invest $50,000, you will receive all of the above, plus a VIP invitation to Dine with the Founding Team in OrangeCounty, CA. (Does not include accommodation/airfare).

*All perks occur after the offering is completed.

Empowering those who deliver care.

What Crooru Has Accomplished So Far

Making strides to secure major stakeholder interest from both sides of the marketplace.

"Finally, a refreshingly new app, focused on the caregiving economy"

  • Secured LOI's (Letters of Interest) from major franchise and independent home care agencies to participate in our beta program. Our team is ready to go!
  • We have a pool of over 500 caregivers ready to sign up for our app.  Our team has done hundreds of interviews and focus groups with caregivers in one year.
  • We are currently in discussion with top home care franchises totaling 2,000 U.S.-based locations that are interested in our platform once it goes live.
  • Our CEO is in discussion with collaborative partnerships within the Aging community & senior organizations, including the largest 55+ membership groups with over 38 million members.

Where did the name Crooru come from?  Crooru is a play on words that means Crew + Guru.

Welcome to Crooru: See How It Works!

Watch how this simple app can get your shifts filled - FAST.

Watch how easily you can find the work you want in minutes.

*Functionalities described in video are still under development. App is currently still in pre-functional prototype state.

Putting Power in the Hands of the Caregiver

Find shift and get set up with shifts that match your location and availability.

Use our platform as your universal scheduling platform to manage all your shifts from different agencies.

Keep all compliance paperwork and easily send it to your employers.

Get paid today! Fast and easy.  No need to wait for your weekly or bi-weekly checks. Money when you need it.

Once created, Crooru will be an on-demand healthcare staffing app that allows Employers and Caregivers in the senior care industry to instantly match both of their needs.  This platform will connect healthcare staff, which includes caregivers, nursing aides, and home-health aides (job seekers), to employers, including home care agencies, nursing homes, assisted living facilities, and hospitals. We believe that this breakthrough app will solve the number one problem with caregiver shortage.

*This app is only in prototype state.


Our value proposition:

  • First-to-market marketplace to find and manage caregiver scheduling with Home Care Companies.
  • On-demand caregivers in a unified platform
  • Match caregivers with available shifts through our proprietary                       matching algorithm
  • Reduced recruiting time, "bench time", and time to hire
  • Improve employee engagement through gamification and rewards
  • Maximize employee earnings 
  • HR Vault (TM) we provide a HIPPA-compliant way for caregivers to                store their credentials and onboarding paperworks to securely                      send updated documents to Employers.


  • Instantly match caregivers with availability and scheduling
  • Dramatically save time in searching for candidates by accessing their availability in real-time
  • Email and SMS blast potential candidates
  • Access to hundreds of candidates with required and proper documents, vetted, and on boarded

Job Seekers

  • On Demand Jobs
  • Daily Job Opportunities
  • Receive matching shifts and work
  • Expedited onboarding process
  • Proprietary HR VAULT and PAY VAULT

"Crooru is a win-win, by bringing mobile technology to an underserved, unappreciated market, which helps companies operate more efficiently and healthcare workers gain better predictability and flexibility." Randy Platt, Healthcare Leader, CEO, CarePartners.

Home Healthcare Market

The market size of the long-term care/home health industry is massive.  There are over 400,000 healthcare facilities which include, hospitals, home care agencies, home health agencies, hospice, nursing homes, and assisted-living facilities in the United States where caregivers are needed. 

One of the fastest-growing fields is direct care. There are at least 3.6 million direct care workers in the US, not including an estimated 800,000 unreported workers, according to researchers. The Bureau of Labor Statistics projects an increase of more than 1 million new direct care workers — personal care workers, home health aides, and nursing assistants — between 2014 and 2024.

Growth in the Home Care Industry

Many people are aware that the home care industry is booming. But one area to look at that helps to support this notion is the number of jobs that are being created in the home care field. When you look at the number of jobs that exist today, and how many are expected to be created, it is clear that there is a lot of growth taking place within the industry.

According to the Bureau of Labor Statistics, approximately 1.3 million additional jobs within the homecare field will be added through 2020. In fact, they report that those working in home health positions will see a 69 percent growth through 2020, while those in personal care aide positions will see a 70 percent growth. Compared to the 14-percent growth rate that all jobs on average are expected to have, the home care industry is expected to have a substantial increase in the coming years.

In 2014, about 67,000 paid, regulated long-term care services providers served about nine million people in the United States. Long-term care services were provided by 4,800 adult day-services centers, 12,400 home health agencies 4,000 hospices, 15,600 nursing homes, and 30,200 assisted living and similar residential care communities.

Our Unique Story: The Ah-Ha Moment

Wilson and Francesca after working for a Home Care Company realized the inefficiencies in the industry and wanted to change how staffing is done in Home Care.   

"We were faced with staffing multiple caregivers with open shifts.  We were currently using another software at that time that could show us which caregivers were working with clients.  But what we did not know was when caregivers were available to us. That's when the lightbulb clicked. So that's how Crooru started and now we are on a mission to bring this to every caregiver and nurse out there." 

Wilson Encarnacion, CEO, Crooru

"I am looking forward to a world where caregivers and nurses can open an app and instantly find the shifts that work for them, whenever and wherever they want and for companies to quickly and easily find the staff they need.  I saw first-hand how demanding caregiving is but no one was creating apps to build that bridge to reduce the scheduling burden between caregivers and agencies. Wilson and I founded Crooru, so we can empower caregivers and nurses with technology to enrich their lives.  Because happy care staff equals happy clients."

Francesca Encarnacion, CMO/Co-Founder

We founded Crooru out of the need to solve the caregiver staffing inefficiency.  Since there was no available systems, we designed it ourselves.  

Invest in Crooru Today!

We believe our product is essential to the livelihood of over 400,000 business that rely on caregivers and nurses on a daily basis to care for patients. By bringing together the millions of in-demand healthcare workers and bringing about the first caregiver-facing, HIPPA-compliant marketplace to recruit, hire, reward, and retain.

We have a team of highly skilled developers, marketers, business development veterans, who has made tremendous strides in making sure we release the best product and have eager businesses ready to use it.

Invest in the future of modern staffing today.

*This app is currently in development.  Prototype shown above.

Offering Summary

Maximum 21,400* shares of Class A Common Stock ($107,000)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 2,000 shares of Class A Common Stock ($10,000)

Crooru Corporation

Corporate Address
59 Fieldhouse, Ladera Ranch, CA 92694

Description of Business
Crooru is a staffing and recruiting mobile app marketplace, bringing together employers and caregivers in a HIPAA-compliant platform for healthcare enterprises.

Type of Security Offered
Class A Common Stock
Purchase Price of Security Offered

Minimum Investment Amount (per investor) 


$100 + —   If you invest $100, you will receive investor updates.

$500 + —    If you invest $500, you will receive a T-Shirt.

$1,000 + — If you invest $1,000, you will receive Crooru Hat and T-Shirt.

$5,000 +  — If you invest $5,000, you will receive all of the above plus a
                      "Care Ambassador" plaque.

$10,000 + — If you invest $10,000, you will receive all of the above and
                        an invitation to meet the Crooru Founding Team in Orange County, CA. (Does not include accommodation/airfare).

$25,000 +—  If you invest $25,000, you will receive all of the above plus a "Care Partner" plaque.

$50,000+ —  If you invest $50,000, you will receive all of the above, plus a   VIP invitation to Dine with the Founding Team in Orange                                       County, CA. (Does not include accommodation/airfare).

*All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

Crooru Corporation will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 20 shares of Class A Common Stock at $5 / share, you will receive 2 Class A Common Stock bonus shares, meaning you'll own 22 shares for $100.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$5,000.00 USD
$0.00 USD
Cash And Cash Equivalents
$5,000.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$90,500.00 USD
$0.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Last Day to Invest in Crooru's Healthcare Staffing App + {Article} US Health IT Investment Skyrockets to 7.1 Billion

almost 2 years ago

Dear Investor Community,

This is the home stretch. With less than 11 hours left, the window to invest in this round is closing soon. Become an investor in Crooru today and join us as we disrupt the future of healthcare staffing. 

We are only $5,700 away from reaching $20,000.  

If you haven’t made or completed an investment, or if you're considering increasing your contribution to claim a bigger stake, then choose to get involved now before it’s too late! 

"Since 2011... Health IT investments are up by 583%" Read more below:

With Gratitude,

Wilson, Francesca and Crooru Team

With Gratitude,

Wilson, Francesca, and Crooru Team

Two More Days Left! + {Article} Health Care Just Became the U.S.'s Largest Employer

almost 2 years ago

Dear Investor Community,

Thank you to our newest investors who joined Crooru this past day! We are now at 130% of our minimum funding goal.

We are excited to share with you this article and it is a big "YES" for us.

Five out of the 10 fastest growing job sectors that the Bureau of Labor Statistics projects is in health care and elderly assistance. This job market has surpassed both retail and manufacturing just in the past year.

We at Crooru know we are headed down the right path at empowering the "largest workforce" in America. It is inevitable that to care for the 10,000 seniors who turn 65 every day, more care workers will be needed.

We are excited about this market growth and will continue to only exponentially grow.

If you are still on the fence as to why invest in the health care job market sector or in Crooru. Now is the time.

Empowering the people who deliver the care has always been at the core of Crooru.

We hope you can join us and be part of this journey to provide caregivers and nurses a platform where they can work whenever and wherever they want. 

With Gratitude,

Wilson, Francesca + Crooru Team

Read article here-->Health Care Just Became the U.S.'s Largest Employer

Only 3 days left! + {Article} Why Venture Capitalists Are Caring More About Home Care

almost 2 years ago

Dear Investor Community,

We would like to thank you to all our new investors and welcome you to the Crooru family. Thank you for the amazing support we have received from all of you as we have reached 122% of our minimum funding goal, lets get to 150%!

Only 3 days left to invest with Crooru. Your investment will make a big impact on how caregivers and nurses are empowered and connected through technology, and how our mothers and grandmothers  will be able to age in place with quality care.

Read this encouraging article on how we are part of the new healthcare system of the future and how VC's are taking note and pouring in investments into the home care space.

With Gratitude,

Wilson, Francesca and the Crooru Team

Only 4 days left! + {Article} AARP Sees Tech as Solution For Caregiver Crisis

almost 2 years ago

Dear Investors and Potential Investors,

Recruiting is costing healthcare employers billions of dollars every year. For the fastest growing industry in the United States these mismatches in demand and supply are causing a recruitment crisis.  Crooru is leading the way to a more engaged workforce, finding available caregivers to our most vulnerable patients.

Now is your chance to fund the future of healthcare staffing.  Healthcare workers has been technologically underserved and now is our chance to engage with our hardest working workers.

We believe that for us to solve the challenges of caregiver and nurse shortages, we must unite and empower the workforce, and have ready, available and qualified workers at the palm of our hands, on demand.

Thank you again for your continued support.  If you have made a contribution, please consider increasing your investment so we can surpass 150% of our minimum funding goal.  We are at 115% to date.

With gratitude,

Wilson, Francesca, and Crooru Team

Read this article below about Caregiving and Tech:


Crooru Updates + Investor View on 7 Trillion Longevity Market

almost 2 years ago

Exciting things underway with Crooru and the market!

We have finally selected a partnership with a marketing company who is aligned with our mission and vision; and with a veteran home care software executive, who had a successful exit in home care, and who will be joining Crooru.

Watch out for more details and updates.

Thank you to all our new investors and potential investors. Continue to spread the word, as we strive towards an empowered caregiver workforce.

In the meantime, here’s an article you can appreciate that validates our mission at Crooru and the 7 trillion dollar longevity industry, where home care is leading the way in Silicon Valley and the world, making the most impact (Read below).  

"One of the most funded areas in the longevity economy has been home care. Many venture capital firms (VCs) have placed their bets on home care because it is a huge growth market with relatively little tech innovation—in other words a market ripe for disruption." Investor View on the 7 Trillion Longevity Economy 

Note: As an update with StartEngine’s disbursement procedures, those who have paid with credit card will only show a “hold” in your credit card until funds are disbursed to the escrow account, we will be disbursing very soon. Thank you for your patience.

With Gratitude,

Wilson, Francesca, and the Crooru Team

Crooru reached 100% of their minimum funding goal.

almost 2 years ago

Dear Investors & Potential Investors,

We are excited to announce that we have reached our minimum funding goal.  We would like to thank you for your support. Please continue to share our page! 

Our team is working diligently to connect with home care companies to sign-up for Crooru.  We just secured another LOI from another home care company that wants to use our platform and we are connecting with more everyday.   

Exciting times!

Show More Updates End of Updates

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