CPRWrap Inc.

Saving lives one wrap at a time.

CPRWrap Inc.

Saving lives one wrap at a time.

Hixson, TN
Biotechnology
Consumer Products
CPRWrap Aid is an innovative tool that helps make CPR easier. Made with latex-free, medical-grade plastic, this is more than an adult CPR mask - it provides visual prompts to guide the rescuer through the four AHA-recommended steps of CPR. And to ensure sanitary protection, the plastic chest overlay includes a mouth-to-mouth, one-way breathing barrier and face shield.

$12,650

raised
32
Investors
$3M
Valuation
$3.88
Price per Share
$248.32
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$12,650

raised
32
Investors
$3M
Valuation
$3.88
Price per Share
$248.32
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into CPRWrap Inc.:

$248+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
CPRWrap First Aid Kit
Invest a minimum of $500 dollars and show the world you are CPR READY!
$1,000+
Investment
CPRWrap Swag-Pack
Invest a minimum of $1,000 dollars and receive the full CPRWrap swag pack. That’s one t-shirt, one hat, and all 3 sizes of our CPRWrap Kits.
$5,000+
Investment
20 CPRWrap Kits/Free CPR Class
If you invest a minimum of $5,000 you get 20 CPRWrap Kits plus a free CPRWrap class you can take or gift to someone.
$10,000+
Investment
CPRWrap Kits/Free CPR Class/Dinner w/ the Founder
If you invest a minimum of $10,000 you get 20 CPRWrap Kits plus a free CPRWrap class you can take or gift to someone. A meet and greet dinner with the founder and the team plus 5% bonus shares

Reasons to Invest

  • The Medical Device Industry is a $425 Billion Industry and is expected to increase to $612 Billion by 2025.
  • Over 350,000 Americans suffer from cardiac arrest each year. Only about 46% of those people get immediate help that they need before professional help arrives
  • CPR Wrap is unique in that we are focused on helping the non-trained/non-medical responder, which is 46% of the US population, by offering a non-tech, instructive, easy-to-use protective guide to perform basic CPR.

Overview


We are Here to Make CPR Easier

A strategically placed CPR Wrap can mean the difference between life and death while emergency help is on the way.


And Felicia Jackson, the inventor and owner of CPR Wrap, has experienced the trauma of cardiac arrest firsthand - knowing the importance of being prepared in a moment’s notice. 

Although she was certified in CPR, she froze when her toddler son stopped breathing in the back seat of her car. Thanks to the quick actions of her husband, their son survived.


But Felicia learned a valuable lesson and walked away with a new mission:


Even people experienced in CPR can forget their training in stressful situations. That’s why CPR Wrap makes it possible for anyone to effectively perform CPR immediately. 

With over 20 years of medical experience, Felicia is applying her knowledge to make performing CPR less intimidating and accessible to everyone.

The Problem


Every Second Counts in an Emergency, and Most People Lack Confidence When it Comes to CPR Performance

According to the American Heart Association, over 350,000 Americans suffer from cardiac arrest each year. Only 46% of those people receive CPR from bystanders. 

There are several devices available to assist with CPR, yet 70% of bystanders may feel helpless and 88% of all out of hospital sudden cardiac arrests happen at home. (Source)

The Solution


A CPR Wrap in the Right Place Can Make All the Difference

CPRWrap is a simple-to-use product that addresses the problem of decreased intervention from the non-medical responder. 


It’s small size, portability, and instructive features allows anyone, trained or untrained, to perform CPR until EMS arrives. 

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This is a life-saving product in its simplest form...


  • Easy to use

  • Disposable

  • Patented

  • Retail cost of $9.99

  • Distributor cost of $5.99

The Market


Our Innovation is Unique in its Simplicity

The Medical Device Industry is a $425 billion Industry and is expected to increase to $612 billion by 2025. (Source)

Our TAM is $778 Million with a 10-15% growth. Here’s more on our ability to penetrate the market.

Our Traction


Our Momentum

Our easy-to-use product has already made quite the headway...


  • Online presence on Walmart

  • Official 2021 sponsor of the NFL’s TN. Titans

  • Utility patent granted by the USPTO in 2019

  • Sold over 8,000 CPRWrap templates

  • Pending distribution partnership pending with SJA 

  • Grossed over $100,000 in revenue

  • Global distribution

  • MDEL license submitted for distribution into Canada

What We Do


Be Prepared in a Moment’s Notice

CPRWrap is a patented, single-use template that empowers, protects and guides any medical or non-medical responder during respiratory or cardiac emergencies that require CPR. 

CPRWrap Kits have an attached one-way valve mouth barrier to offer:


  • Protection from fluid contamination and drug residue during rescue breathing

  •  Visual hand placements for proper compressions

  • Simple CPR instructions that can be translated into any language for global usage.

CPRWrap does not require batteries and you don’t need to be certified to use. In an emergency, just remove the product from its quick-open package, lay it on the chest of the sudden cardiac arrest (SCA) victim, and follow the simple instructions.

The Business Model


Business to Business to Consumer 

CPRWrap is a B2B2C. And with one of our channels of distribution, we have focused on signing up CPR training facilities.  


We partner with distributors that sell CPR and first aid products to CPR training facilities, hospitals, schools and government facilities. Our distributors will either combine the CPRWrap Kits in with their AED's or Stop the Bleed Kits, or sell them individually on their e-commerce platform.

Our goal is to have a major distributor in every country in the world and every state within the U.S.

As we continue to increase our visibility in that space, we will then start phasing in other markets such as 

  • Schools

  • First aid kit manufacturers

  • Hospitals

  • Airlines

  • Retail

  • Licensing deals

Our landed cost to manufacture is $1 with a MSRP of $9.99 - and a gross profit margin of approximately 90%. 


Our CAC for B2B is approximately $50 with sales varying from $900 to $3,500. Via our e-Commerce platform, our CAC is $17.50 with sales varying from  $38 - $ 250

How We Are Different


Our Focus is on the Everyday Person, Not Medical Professionals

Our competitors are companies such as Johnson & Johnson, Zoll, Metronics, Stryker/Philips, and other companies that produce basic CPR face shields.

We believe CPRWrap is different in that we are focused on helping the non-trained/non-medical responder, which is 46% of the US population. We offer people who need it most a non-tech, instructive, easy-to-use protective guide to perform basic CPR.

The Vision


To Be an Industry Standard - Providing a Quality, Lifesaving Product for Everyone

We feel every human has a right to live. Our goal is to empower every person to do the most basic, selfless thing a human can do - save a life. 


We are also aware of the financial strains that accompany many homes, schools, hospitals, and individuals with high-risk medical issues. That's why we have partnered with many nonprofits in the United States and other countries to make sure people have the tools they need for a quality way of life.

To help the victims in remote regions of Puerto Rico during Hurricane Maria, we sent over several boxes of CPRWraps for local authorities and healthcare workers to disperse to underserved, rural communities. We also donated several boxes to homeless shelters, and shelters for women and children locally and in surrounding cities.  


Our vision for CPRWrap in the next 3 years is to become a mandated, recognized and trusted brand for emergencies that require CPR. 


We are working to be in every home, airline, business, classroom, first aid kit and AED worldwide.

OUR LEADERSHIP


A Team of Passion, Purpose and Determination

CPRWrap inventor and owner, Felicia Jackson, has insight on both sides of the spectrum of being a medical professional and a mother. Thus, she has experienced loss but also has experienced a life saved due to intervention.


With over 20 years of medical experience in acute inpatient rehab, outpatient care and home health care while working in the ER and as a Physical Therapist Assistant - she also sought help from many qualified business mentors/advisors to learn how to launch a successful company. 

Here’s some background on those mentors:  


Greg Compton, Advisor -  Greg is a mentor and advisor who has specialties in accounting, marketing, business development, operations, and process Improvement. His 20+ year career has been spent almost exclusively working within startups as a founder, executive, investor, or consultant. A native of Kentucky, Compton was a member of the Kentucky Air National Guard 123rd Civil Engineering squad from 2001-2009. He holds an MBA (Marketing and Entrepreneurship) from University of Tennessee Knoxville and a BS in Accounting from Eastern Kentucky University.

Andy Dunn, Investor - Founder of Bonobos, Dunn is another mentor Jackson met after being invited to participate in The Heartland Summit in Bentonville, AK with the Waltons and many other notable organizations. Since then, Dunn has been an integral part of CPRWrap as a friend, confidant, and now an investor.  

Why Invest


The Time for CPRWrap is Now

We believe CPRWrap is the single most innovative and useful product in the medical market.


This is because product has the ability to stem the tide of over 360,000 deaths from sudden cardiac arrest seen in the U.S. every year. 

Investing in CPRWrap can help solidify our place as a standard among teachers, churches, government/private industry employees, non-EMS military, parents, caregivers and the elderly.


Join us, and help us save lives. 

In the Press

Forbes
January 1, 2017

Jackson says that as a small, minority-owned company, she had to compete with very large companies that dominate her industry. “People now seem to be intentional with who they spend their dollars on,” Jackson says. “This movement has triggered something phenomenal within consumers."

Inc. Magazine
January 1, 2017

Finally CPRWrap is one of the most exciting startups in Chattanooga right now, just named to Austin TechStars. Founder Felicia Jackson's device, which has already caught the attention of national big box stores, has a translucent overlay that guides anyone-even those without training-through the CPR

Nashville Post

CPR Wrap, a young company that markets a tool that guides people through cardiopulmonary resuscitation, has won the virtual pitch competition organized by the Nashville Entrepreneur Center. The honor means the company will receive a year-long Tennessee Titans sponsorship.

Offering Summary


Company

:

CPR Wrap, Inc.

Corporate Address

:

957 Lower Mill Road, Hixson, TN 37343

Offering Minimum

:

$9,998.76

Offering Maximum

:

$1,069,995.36

Minimum Investment Amount

(per investor)

:

$248.32











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

2,577

Maximum Number of Shares Offered

:

275,772

Price per Share

:

$3.88

Pre-Money Valuation

:

$3,000,194.48











*Maximum Number of Shares offered subject to adjustment for bonus shares. See bonus info below.

Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Early Bird:

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares

Volume-Based:

CPRWrap First Aid Kit

Invest a minimum of $500 dollars and show the world you are CPR READY!

CPRWrap Swag-Pack

Invest a minimum of $1,000 dollars and receive the full CPRWrap swag pack. That’s one t-shirt, one hat, and all 3 sizes of our CPRWrap Kits.

20 CPRWrap Kits/Free CPR Class

If you invest a minimum of $5,000 you get 20 CPRWrap Kits plus a free CPRWrap class you can take or gift to someone.

CPRWrap Kits/Free CPR Class/Dinner with the Founder

If you invest a minimum of $10,000 you get 20 CPRWrap Kits plus a free CPRWrap class you can take or gift to someone. A meet and greet dinner with the founder and the team plus 5% bonus shares

*All perks occur when the offering is completed.

StartEngine OWNers' Bonus

CPR Wrap, Inc., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus. 

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.88 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $388. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share. 

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail. 

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Any expense labeled “Travel and Entertainment”.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$63,569.00 USD
$74,412.00 USD
Cash And Cash Equivalents
$3,945.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$516,789.00 USD
$52,844.00 USD
Long Term Debt
$0.00 USD
$455,469.00 USD
Revenues And Sales
$37,368.00 USD
$26,889.00 USD
Costs Of Goods Sold
$12,263.00 USD
$15,312.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$19,319.00 USD
-$165,335.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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