The following update is being provided to current investors and as additional information for those currently considering the opportunity. We welcome all questions, comments and look forward to hearing from you.
We have been busy testing various cookie formulations. The latest batch was tested with the original military die that was refitted for our Indiana based bakery partner in-order to critique the image registration and finalize the formulation. Unfortunately, the test did not go as planned due to the die having lost some of the coating, which allows the dough to release easily. The images were a mess and unacceptable.
When examined closely, it was determined that the 600 lb. die would need to go back to F&S Engraving of Illinois where it will completely cleaned and resurfaced, which will allow the dough to release properly and result in a clear image.
We had discussed the option of creating a brand new joint service die, which we are going to need however the process of cutting, coating and curing a new die takes almost ten weeks, so we opted to re-tune the original die to save time.
The original die was crated and shipped back to Illinois on February 3rd. It will be completely cleaned and re-coated with an expected return to the bakery within the next 30 days…Stay tuned!
CCA Founder / CEO, Cliff Smith returned from a late January trip to NY / NJ / PA, where he held several investor meetings and visited a Hazelton, PA commercial printing and fulfillment plant owned and operated by NJ based Federal Direct.
Federal Direct is a full-service Direct Marketing provider, offering an integrated mix of print, direct mail, fulfillment, creative, and data services. They have been in business since 1928 and are excited about the relationship with CCA moving forward. Some of their current clients include; Forbes 100 and 500 Companies with a verifiable track record. They offer a variety of integrated abilities that will dovetail well with our intentions and have provided a clear and concise Letter of Intent to provide these services to the benefit of CCA.
Federal Direct will provide storage, manage our call center, mail order and online order fulfillment, commercial printing and shipping inclusions as we move closer to production. Federal Direct COO, William Evans, provided us with a comprehensive tour of their efficient and substantial facility and after our meeting, we had to say YES! Mr. Evans has since provided CCA with a Letter of Intent to provide these services, which is available through this Dropbox link
If you are in need of commercial printing and/or fulfillment, I recommend you contact them for a quote! We are very pleased to have them on board and look forward to engaging their services at the appropriate time.
NY Investment Meetings:
While in NY, Cliff met with potential investors to discuss alternative investment strategies and opportunities that could bolster or replace our Crowd Funding efforts.
The goal of getting to baking cookies is paramount and the Company currently seeks investment primarily through the Start Engine platform while exploring other avenues as they are presented. We are talking with several entities and discussing various debt, convertible debt and equity investment options. Should an alternate source appear to become a reality, the Company may cease its Crowd Funding efforts and pursue the option. Current Crowd Funding participants will not be affected by these actions and if you are still considering participation, we encourage you to take action soon.
If you know of a potential and viable option, we encourage your communicating directly with us to explore it. We are very committed to this process and welcome input from qualified parties.
Crowd Funding Process:
We have approximately 28 days left on our initial offering that we may be extending. Launching in mid-December 2018, was not the optimum time to raise capital as most of the country was looking towards the holidays and not focusing on investments.
The ability for the Company to raise capital during this time was limited however we are pleased to have a compliance cleared offering that can be marketed moving forward. We welcome new participants and opportunities and encourage the sharing of this unique opportunity with others. We have been contacted by several individuals and organizations offering us alternative financing and co-marketing opportunities that are also being vetted.
If you are still on the fence about investing with Cookie Club of America, we would like to remind you about our low minimum investment of just $200, which makes us a very palatable investment for just about everyone. If you are a Military Veteran, you are especially encouraged to participate at a level that is comfortable for you. This whole project was created with you in mind and in support of National Service to Country. Our equity Crowd Funding provides veterans that opportunity and we welcome their participation.
Facebook Ads Campaign:
As part of our Start Engine marketing agreement, CCA is obligated to a predetermined Ad spend in the marketing of our Crowd Fund Offering. The Ads created show actual cookies with compelling images to attract click-through and investment.
Through close analysis of these Ads and their effect, we recognize that people are clicking on the Ads believing they can actually buy the cookies when they see in the Ad! Regardless of the actual Ad copy, the images show cookies, which is what is bringing in all the traffic to the site. These user actions illustrate and clearly indicate that once the cookies are actually available, we will be selling a LOT of them!
While the FB Ad campaign is not attracting investors as anticipated, we are very pleased to see the traffic created by the Ads that will ultimately equal SALES, the lifeblood of any Company.
Preselling Our Cookies:
On other rewards based crowd funding platforms like Kickstarter, many companies presell their products before they are made as a way to raise capital… As of today, we are restricted from preselling the cookies simply because of who we represent. While this is unfortunate, we are excited to see that there appears to be no shortage of customers once we are officially in production.
Once we have secured the $250,000 in hard money needed for new dies, packaging and point of sale displays, we will then be able to presell the cookies and intend on doing so, once that hurdle has been cleared.
Lastly, I ask you to consider the following…
During 2019 you are more than likely to spend at least $200 on some whimsical desire or take a flyer on the Black Jack table…we all do.
While we do not want to hinder your fun, we ask that you consider spending $200 on our investment opportunity and take part in our plan!
Thank you all for your continued support and please remember to share this information and our opportunity with those around you and the networks you are part of.
Clifford J. Smith
Founder / CEO
Cookie Club of America, Inc.
Supporting U.S. Troops Worldwide