Customer Problem Identified
Mark Suster, passionate VC and mega-successful entrepreneur, said in TechCrunch, “The success of a startup is solving real problems.” Here is the list of problems COMPETE solves.
Problem one is limited resources and exposure for smaller sports. In our founder's 50+ years working in niche sports, she has found that most sports need ongoing grassroots development to introduce new players. All sports go through a lifecycle with an eventual decline in participation. When these sports are exciting and new they have momentum, TV time and exposure… Then some newer sport or activity comes along, leaving behind an entire tribe of enthusiasts with no one marketing to or for them.
As the world gets more digitally connected, creating a new generation of potential sports participants that are not playing and are stuck on the couch, COMPETE aims to bring sports and video gaming together in a whole new way, making new fans and players.
Problem two, according to the Physical Activities Council Report, the biggest barrier to getting people to participate in a sport is lack of someone to play with. COMPETE plans to introduce new groups of potential players to old and new sports by socializing them with a tribe of enthusiasts and always giving them someone to play with.
Problem three, in many cases, potential participants cannot afford sports play or do not live in a location where the sport is accessible. If they try a new sport, it is costly to measure their success due to travel costs and entry fees. COMPETE intends to promote sports competition to new potential users who never thought of playing these sports before, i.e., an inner-city kid learning golf by playing virtually at the closest city park using a smart club and AR goggles to see the hole of golf to play.
Problem four is the lack of personal motivation to get started or keep going. Research shows that if people are given a measure of success, they are more motivated to go faster and try harder. COMPETE is a way to change a player’s mind's eye, encouraging more participation by making it easier to measure progress.
Source: TED Talk, Emily Balcetis, "Why Some People Find It Harder to Exercise than Others", November 2014.