Get rewarded for investing more into Greenberry's Coffee Roasters:
OVERVIEW
During the COVID pandemic, independent coffee shops closed in droves. At the same time, the big chain coffee brands continued to retreat from their position as the community's "Third Place," focusing on drive-thru and pick-up. We see an opportunity to move in and occupy that beloved space in the hearts of coffee lovers.
Greenberry’s offers the quintessential neighborhood cafe experience, and as a mid-size company with 30 years of profitability, we are positioned to take advantage of this market opportunity. With the support of nationwide and international distribution and a cutting-edge portfolio of RTD and hard coffee products, we're ready to take on the competition in new markets.
THE PROBLEM
Coffee lovers are losing their neighborhood gathering places — that beloved “Third Place” between home and work or school.
During the COVID pandemic, independent coffee shops closed in astonishing numbers. 2020 was the first year since 2011 that the number of coffee and tea shops declined. More than 7% of all coffee shops closed in 2020 alone. Independents were especially vulnerable. (Source)
For instance, even Starbucks, which views independents as its biggest threat (Source), is giving up its prime position as the “Third Place” (Source), abandoning the beloved sit-down cafe model in favor of drive-thru and to-go: by January 2021 about 60% of Starbucks locations were drive-thru-focused (Source).
In the midst of all this, coffee lovers are still looking for a place to meet friends, work remotely, and enjoy a coffee and a bite to eat.
That’s where Greenberry’s comes in.
THE SOLUTION
With the big chains shifting their attention away from the cafe experience and independents faltering, there's room for a mid-size company to grow into a primary competitor.
Greenberry’s is bringing the feel of the local coffee shop to the domestic and international markets with friendly cafes and franchise locations, craft-roasted beans, and high-quality RTD (ready-to-drink) coffees.
As Greenberry’s expands its footprint in the cafe space, we’re also aggressively building our international distribution of coffee and RTD coffee products. Revenues from whole beans, Nitro Cold Brew, and Nitro Cold Brew with Alcohol are supporting a growing capacity for expansion.
This is an opportunity to invest in a company that brings people together over coffee they feel good about — a company that has room to grow.
OUR RECORD
Greenberry’s offers your portfolio a proven and profitable investment today — a 30-year history of profitability. Our vertical integration provides economies of scale, improved coordination and reduced costs, and less fluctuation in our supply chain.
Greenberry’s rich coffee heritage goes back to the roots of American craft coffee: co-founders Roxanne and Sean Simmons apprenticed under Jamie Anderson (of Anderson’s Coffee) and Alfred Peet (of Peet’s Coffee). For the last 30 years, Greenberry’s has delivered that same quality coffee experience to customers through traditional coffees and espressos and innovative products such as Nitro Cold Brew and Nitro Cold Brew with Alcohol.
WATCH – Experienced Craft Coffee Roasters
Domestically, Greenberry’s has company-owned cafes and franchise locations in Virginia, DC, Maryland, and Louisiana. Greenberry’s opened its first international cafe in 2014 and now has 10 franchise locations in Japan and 12 in Saudi Arabia. Our affiliate company based in Ireland is laying the groundwork for expansion in the United Kingdom and the European Union.
Greenberry’s products are distributed around the U.S. through partnerships with major grocery chains, independent retailers, and convenience stores. Direct-to-consumer sales continue to rise fast, with an average of 74% quarter-over-quarter growth 2019–2021.
Our first StartEngine funding round laid the foundation for the growth that we're experiencing right now: new facilities and production capabilities, a strengthened team, expanded distribution networks, and preparations to open new cafes and franchises.
We’re poised for greater growth and greater success in the near future.
LOOKING AHEAD
We plan to continue our ambitious strategy of adding new cafes and franchises to our portfolio over the next five years. We have our sights set on further U.S. expansion and a growing footprint in Europe.
Even as we add more cafes, we are positioned to meet consumers’ growing appetite for specialty coffee at home or on the go. We believe Greenberry’s hand-roasted craft coffee appeals to today’s consumers, who are willing to pay more for beverages they consider high quality.
Greenberry’s RTD Nitro Cold Brew, introduced in 2016, is a consumer favorite that continues to grow in popularity. This product has opened the door to an entirely new market segment for Greenberry's: convenience stores, where consumers are looking for all-natural energy drink alternatives.
*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.
And Greenberry’s Nitro Cold Brew with Alcohol, introduced in 2020, taps into three major market trends: 46% average annual growth in Alcoholic RTD from 2018 to 2020 (Source, Source); 25% average annual growth in craft spirits from 2017–2020 (Source) ; and 40% growth in nitro cold brew coffee in 2019 (Source). This beverage is generating excitement for the Greenberry’s brand among coffee lovers looking for innovative ways to enjoy their favorite beverage.
As our traditional coffee and RTD coffees become available in new markets, we are already seeing exponential growth in our number of points of sale over the past 2 years.
OUR LEADERSHIP
Founders Sean and Roxanne Simmons have over 30 years of experience in the specialty coffee industry. Greenberry’s, which first brought high-quality locally roasted coffee to Charlottesville, Virginia, in 1992, has blossomed into a brand gaining traction in international markets.
The recent launch of Greenberry’s hard coffee showcases what Sean and Roxanne are best at — roasting world-class coffee with an entrepreneurial spirit for innovation. Greenberry’s team members share this vision and have made it a reality.
We’re in this business because we believe that good coffee brings people together. And we believe consumers want that more than ever today.
WHY INVEST
The coffee market continues to expand. Consumers in the U.S. and internationally are renewing their love affair with coffee and their cherished “Third Place.” In a market dominated by the mature coffee chains, there is room for a mid-size, community-oriented cafe business to grow.
Greenberry’s is ready to take advantage of the opportunity. Are you?
Your investment in Greenberry’s gives you a stake in every bean we roast and every cup of coffee we serve. As we accelerate our expansion and build on 30 years of profitable experience, we invite you to join us on the journey.
Company | : | Greenberry's Coffee Roasters, Inc. |
Corporate Address | : | 1610 Quail Run, Charlottesville, VA 22911 |
Offering Minimum | : | $9,995.52 |
Offering Maximum | : | $335,792.48 |
Minimum Investment Amount(per investor) | : | $242.00 |
Offering Type | : | Equity |
Security Name | : | Series I Common Stock |
Minimum Number of Shares Offered | : | 909 |
Maximum Number of Shares Offered | : | 30,527 |
Price per Share | : | $11.00 |
Pre-Money Valuation | : | $55,208,318.00 |
*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.
Time-Based Perks
Friends and Family Early Bird Bonus
Invest within the first 7 days and receive 15% bonus shares
Super Early Bird Bonus
Invest in days 7-14 days and receive 10% bonus shares
Early Bird Bonus
Invest within days 14-21 of the campaign and receive 5% bonus shares
Amount-Based Perks
Tier 1 – $242
Greenberry’s Owner’s Certificate
5% off all online purchases for 1 year / 15% off swag purchases for 1 year
Tier 2 – $495
Greenberry’s Owner’s Certificate
1 Exclusive Greenberry's Owner’s Sticker
10% off all online purchases for 1 year / 25% off swag purchases for 1 year
Tier 3 – $990
2% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
2 Exclusive Greenberry's Owner’s Stickers
2 Exclusive Greenberry's Coasters
2 Exclusive Greenberry's Nitro Pint Glasses
$25 Online Gift Card
15% off all online purchases for 1 year / 50% off swag purchases for 1 year
Tier 4 – $2,992
5% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
2 Exclusive Greenberry's Owner’s Stickers
2 Exclusive Greenberry's Coasters
2 Exclusive Greenberry's Nitro Pint Glasses
$35 Online Gift Card
20% off all online purchases for 1 year / 50% off swag purchases for 1 year
Tier 5 – $4,994
10% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
4 Exclusive Greenberry's Owner’s Stickers
4 Exclusive Greenberry's Coasters
4 Exclusive Greenberry's Nitro Pint Glasses
$50 Online Gift Card
25% off all online purchases for 1 year / 50% off swag purchases for 1 year
Invitation to a Private Tour of New Facility with the Founders
Tier 6 – $9,999
15% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
4 Exclusive Greenberry's Owner’s Stickers
4 Exclusive Greenberry's Coasters
4 Exclusive Greenberry's Nitro Pint Glasses
$100 Online Gift Card
25% off all online purchases for 1 year / 50% off swag purchases for 1 year
Roaster and Brewer for a Day Experience
Tier 7 – $19,998
20% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
4 Exclusive Greenberry's Owner’s Stickers
4 Exclusive Greenberry's Coasters
4 Exclusive Greenberry's Nitro Pint Glasses
$200 Online Gift Card
25% off all online purchases for 1 year / 50% off swag purchases for 1 year
Greenberry’s Experience in the restaurant, winery, and brewery capital of the US – 2-night stay in Charlottesville, Roast and Brew for a Day with the owners followed by local food, wine, and brewery excursions.
Founders Club Benefits:
Annual invitation to the Founders Party – connect with other founders in our tasting room, share new flavors, and strategize with the owners
A gift each year on your birthday
10% discount on online orders of merch/swag for life
5% off online orders of Nitro products for life
Exclusive opportunities to earn and win free Greenberry’s
Name listed on the website as founder (optional)
*All perks occur when the offering is completed.
StartEngine 10% Owners' Bonus
Greenberry's Coffee Roasters, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series I Common Stock at $11.00 / share, you will receive 10 additional Series I Common Stock shares, meaning you'll own 110 shares for $1,100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for, with the exception of “audience-based” bonuses.
If a company offers an “audience-based” bonus, this bonus only will stack with any other bonus you are eligible for. An “audience-based” bonus is a bonus that is available to a qualified group of investors based on campaign-specific criteria - such as previous investors, existing customers, or Testing-the-Waters (TTW) reservation holders. An issuer can only offer a single audience-based bonus.
For example, a 10% audience-based bonus (i.e. prior investors) + a 10% OWNer’s bonus would receive an aggregate of 20% bonus shares.
The Company will not incur any irregular use of proceeds.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Greenberry’s introduced the novelty Nitro Cold Brew back in 2016. Since then, it has proven to be a consumer favorite that continues to grow in popularity.
In 2020, the introduction of Nitro Cold Brew w/ Alcohol marked the beginning of a new era for Greenberry’s. Both product lines capitalize on a current trend in the RTD market.
The RTD U.S. Market is predicted to grow by 67% in the next five years, and it currently makes up roughly 20% of the U.S. coffee market as a whole. (Mintel) With canned coffee on the rise, Greenberry’s plans to take advantage of the expanding market and increase distribution of nitro cold brew products.
In 2021, Greenberry’s launched its first crowdfund campaign on StartEngine for Nitro Cold Brew. The funds raised during this campaign has allowed the company to step into the next phase of growth!
Because of generous investors like you, Greenberry’s was able to strengthen the team behind the coffee you love.
Click Here to Invest in the Expansion of Greenberry’s
After launching its first StartEngine funding round in 2021, Greenberry’s has promising new plans for what lies ahead.
With the support of the generous investors who contributed to the first crowdfund campaign on StartEngine, Greenberry’s new 10,000 square foot roastery, brewery, and tap room is slated to open up later this year.
This new facility will double our roasting capacity, brewing capacity, and our roasting team! That means we are laying the foundation for our next new phase of continued expansion in building new cafes and widening our retail distribution.
Since introducing ready-to-drink Cold Brew Coffee in 2016, Greenberry’s continues to expand distribution to over 300 different venues.
Greenberry’s proudly opened its doors back in 1992! Since then, it has continued to grow and evolve. The creation of RTD Nitro Cold Brew and Nitro Cold Brew with Spirits has allowed Greenberry's coffee to reach an even larger audience.
Costco, Whole Foods, and Walmart are merely a few of the many stores that now carry Greenberry’s coffee products.
The amount of stores that sell Greenberry’s products has more than tripled since 2018, from 96 locations to 333.
Click Here to Invest in Greenberry’s Future Distribution Plan
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Greenberry's Coffee Roasters offering. Here's an excerpt describing the specifics of the change:
Issuer has provided updated financials and is extending their campaign 60 days.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Americans continue to consume more coffee than any other beverage.
With the increase in ready-to-drink coffee products, such as canned cold brew, more Americans are turning to coffee as their beverage of choice.
In September 2021, the National Coffee Data Trends reported that “more Americans (60%) drank coffee in the past day than drank any other beverage (including tap water).” (NCA)
Greenberry’s capitalizes on this national trend by providing a diverse range of RTD coffee products and an increased focus on cafe expansion.
Coffee lovers across the globe are losing their neighborhood gathering places – that beloved “Third Place” between home and work or school.
During the COVID pandemic, an astonishing number of coffee shops closed their doors. More than 7% of coffee shops closed in 2020 alone. (Food and Wine)
Even Starbucks has abandoned its sit-down cafe model of providing the “Third Place” and has shifted focus to drive-thrus. In fact, roughly 60% of Starbucks were drive-thru focused as of January 2021. (QSR)
Greenberry’s is stepping in to fill this gap, and create a place where good people can gather to enjoy great coffee.
Coffee lovers are finally able to sip their favorite beverage inside a cafe space again.
2020 will go down in history as a tough year for the coffee industry. With many independent coffee shops going out of business and major chains shifting their focus solely to drive-thrus, consumers have been itching to return to their beloved local cafes.
Recent data highlights a 20% increase in coffee consumption at cafes and restaurants. (NCA)
As more people return to coffee shops, Greenberry’s prepares to meet their needs and continue to expand cafes across the globe.
Since cold brew coffee hit the market years ago, its popularity has skyrocketed.
In 2017, the cold brew coffee market “stood at around 166 million U.S. dollars.” However, research estimates that the market will increase to a whopping $944.16 million by the year 2025. (Statista)
As the market increases, Greenberry’s is taking steps to grow along with it.
With the support of investors on StartEngine, Greenberry’s is doubling production capacity for ready-to-drink products and continuing to expand distribution in grocery chains, retailers, and convenience stores.
There are two types of coffee drinkers: Indulgers and Purists.
According to restaurant industry authority FSR, “Indulgers see coffee as a treat and expect their cup to include milk, foam, chocolate powders, you name it. They are the latte, cappuccino, and macchiato drinkers of the world and like having that special ingredient added to their drink. The Purists, on the other hand, view their coffee as a treat in and of itself. They explore the subtle nuances of high-quality coffee and love learning about the different properties that each cup delivers.”
For coffee shops, this highlights the importance of the cafe experience, where consumers can sit and enjoy a coffee beverage they can’t easily prepare at home. Greenberry’s provides that experience with craft-roasted, ethically sourced coffee for the Purists and everyday favorites and seasonal specialties created by our baristas for the Indulgers. And everyone can enjoy our chef-inspired menus and comfortable surroundings.
Greenberry’s is expanding our cafe footprint to bring that beloved cafe experience to more coffee lovers around the U.S. and internationally.
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