Good coffee brings people together 

During the COVID pandemic, independent coffee shops closed in droves. At the same time, the big chain coffee brands continued to retreat from their position as the community's "Third Place," focusing on drive-thru and pick-up. We see an opportunity to move in and occupy that beloved space in the hearts of coffee lovers. 

Greenberry’s offers the quintessential neighborhood cafe experience, and as a mid-size company with 30 years of profitability, we are positioned to take advantage of this market opportunity. With the support of nationwide and international distribution and a cutting-edge portfolio of RTD and hard coffee products, we're ready to take on the competition in new markets.

The Disappearing “Third Place”

Coffee lovers are losing their neighborhood gathering places — that beloved “Third Place” between home and work or school.

During the COVID pandemic, independent coffee shops closed in astonishing numbers. 2020 was the first year since 2011 that the number of coffee and tea shops declined. More than 7% of all coffee shops closed in 2020 alone. Independents were especially vulnerable. (Source)

For instance, even Starbucks, which views independents as its biggest threat (Source), is giving up its prime position as the “Third Place” (Source), abandoning the beloved sit-down cafe model in favor of drive-thru and to-go: by January 2021 about 60% of Starbucks locations were drive-thru-focused (Source).

In the midst of all this, coffee lovers are still looking for a place to meet friends, work remotely, and enjoy a coffee and a bite to eat.

That’s where Greenberry’s comes in.

Greenberry’s Steps Up

With the big chains shifting their attention away from the cafe experience and independents faltering, there's room for a mid-size company to grow into a primary competitor.

Greenberry’s is bringing the feel of the local coffee shop to the domestic and international markets with friendly cafes and franchise locations, craft-roasted beans, and high-quality RTD (ready-to-drink) coffees. 

As Greenberry’s expands its footprint in the cafe space, we’re also aggressively building our international distribution of coffee and RTD coffee products. Revenues from whole beans, Nitro Cold Brew, and Nitro Cold Brew with Alcohol are supporting a growing capacity for expansion.

This is an opportunity to invest in a company that brings people together over coffee they feel good about — a company that has room to grow.

30 Years of Profits

Greenberry’s offers your portfolio a proven and profitable investment today — a 30-year history of profitability. Our vertical integration provides economies of scale, improved coordination and reduced costs, and less fluctuation in our supply chain.

Greenberry’s rich coffee heritage goes back to the roots of American craft coffee: co-founders Roxanne and Sean Simmons apprenticed under Jamie Anderson (of Anderson’s Coffee) and Alfred Peet (of Peet’s Coffee). For the last 30 years, Greenberry’s has delivered that same quality coffee experience to customers through traditional coffees and espressos and innovative products such as Nitro Cold Brew and Nitro Cold Brew with Alcohol.

WATCH – Experienced Craft Coffee Roasters

Domestically, Greenberry’s has company-owned cafes and franchise locations in Virginia, DC, Maryland, and Louisiana. Greenberry’s opened its first international cafe in 2014 and now has 10 franchise locations in Japan and 12 in Saudi Arabia. Our affiliate company based in Ireland is laying the groundwork for expansion in the United Kingdom and the European Union.

Greenberry’s products are distributed around the U.S. through partnerships with major grocery chains, independent retailers, and convenience stores. Direct-to-consumer sales continue to rise fast, with an average of 74% quarter-over-quarter growth 2019–2021.

Our first StartEngine funding round laid the foundation for the growth that we're experiencing right now: new facilities and production capabilities, a strengthened team, expanded distribution networks, and preparations to open new cafes and franchises.

We’re poised for greater growth and greater success in the near future.

New Cafes, New Markets, New Products

We plan to continue our ambitious strategy of adding new cafes and franchises to our portfolio over the next five years. We have our sights set on further U.S. expansion and a growing footprint in Europe. 

Even as we add more cafes, we are positioned to meet consumers’ growing appetite for specialty coffee at home or on the go. We believe Greenberry’s hand-roasted craft coffee appeals to today’s consumers, who are willing to pay more for beverages they consider high quality.

Greenberry’s RTD Nitro Cold Brew, introduced in 2016, is a consumer favorite that continues to grow in popularity. This product has opened the door to an entirely new market segment for Greenberry's: convenience stores, where consumers are looking for all-natural energy drink alternatives. 

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

And Greenberry’s Nitro Cold Brew with Alcohol, introduced in 2020, taps into three major market trends: 46% average annual growth in Alcoholic RTD from 2018 to 2020 (Source, Source); 25% average annual growth in craft spirits from 2017–2020 (Source) ; and 40% growth in nitro cold brew coffee in 2019 (Source). This beverage is generating excitement for the Greenberry’s brand among coffee lovers looking for innovative ways to enjoy their favorite beverage.

As our traditional coffee and RTD coffees become available in new markets, we are already seeing exponential growth in our number of points of sale over the past 2 years.

Good coffee brings people together

Founders Sean and Roxanne Simmons have over 30 years of experience in the specialty coffee industry. Greenberry’s, which first brought high-quality locally roasted coffee to Charlottesville, Virginia, in 1992, has blossomed into a brand gaining traction in international markets. 

The recent launch of Greenberry’s hard coffee showcases what Sean and Roxanne are best at — roasting world-class coffee with an entrepreneurial spirit for innovation. Greenberry’s team members share this vision and have made it a reality.

We’re in this business because we believe that good coffee brings people together. And we believe consumers want that more than ever today.