Greenberry's Coffee Roasters
Growing Multichannel International Coffee Company
Charlottesville, VA
Food & Beverage
Coffee is booming worldwide. When you invest in Greenberry’s, you own a stake in an innovative international coffee company with solid financials, aggressive growth strategies, and plenty of room to expand.
$137,622
raised
$199,204
previously crowdfunded
125
Investors
$55.2M
Valuation
$11.00
Price per Share
$242.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$336K
Offering Max
0
Days Left
This offering ended on July 30, 2022 and is no longer accepting investments.
Reasons to Invest
- Coffee Is King – More Americans drink coffee every day than any other beverage — including tap water! The market hit a 20 year high here in the U.S. and is growing fast internationally.
- Solid Foundation – Greenberry’s is a vertically integrated company that boasts 30 years of profitability in the cafe, roasting, and coffee distribution business and the founders were personally mentored and taught the coffee craft by Alfred Peet, founder of Peet’s Coffee & Tea and the impetus for Starbucks.
- Growing Domestic and International Footprint – Greenberry’s coffee is distributed in 48 states, as well as in Asia, the Middle East, and Europe. We sell coffee through cafes, franchise locations, major grocery chains, local retailers, convenience stores, and direct to consumers online.
OVERVIEW
Coffee is Booming
Consumers in the U.S. and around the world are drinking more and more coffee, and in new ways. Traditional drip, espresso, Cold Brew, Nitro — at home, on the go, and in the cafe. Coffee is a growing industry.
30 Years of Profits – Greenberry’s is building on 30 years of profitability in the coffee industry and expanding through multichannel sales in domestic and international markets. The products are superior quality, with the founders apprenticing under Alfred Peet who pioneered craft coffee in the United States with Peet’s Coffee & Tea. This is an exciting growth opportunity for investors!
Vertical Integration – We roast, can, pack, ship, and sell our products — everything but grow the beans! That provides economies of scale, improved coordination and reduced costs, and less fluctuation in our supply chain.
New Products Driving Rapid Expansion – We have an international footprint in Asia, the Middle East, and Europe. Additional RTD (ready-to-drink) canned coffee products are driving explosive growth. Over the last 8 years, we have had an average year-over-year increase of 51% new locations carrying Greenberry’s!
THE PROBLEM
Coffee Demand Hitting New Heights
Consumers can’t get enough coffee.
Domestically and internationally, people are drinking more coffee in cafes, more coffee at home, and more coffee on the go. And it’s not the cheap variety.
Consumers have a growing appetite for high-quality craft coffee, and they want it hot, cold, canned, and even alcoholic.
THE SOLUTION
Greenberry’s Steps Up
Greenberry’s is a mid-size coffee company with 30 years of profitability positioned to take advantage of this market opportunity.
With the support of nationwide and international distribution and a cutting-edge portfolio of RTD and hard coffee products, Greenberry’s is expanding to meet coffee lovers in every direction: cafes, franchises, eCommerce, grocery sales, convenience stores, and restaurants.
OUR RECORD
Profits, Pedigree, and Positioning
30 Years of Profits
Greenberry’s offers your portfolio a proven and profitable investment today. Our conservative finances and smart growth strategies have led us to a 30-year history of profitability.
Vertical Integration
Vertical Integration means greater stability, a stronger business, and a better opportunity for investors like you.
“We allow for the capture of the multiple layers of profit in the production and distribution of the products that we sell. Greenberry’s secures and roasts the coffee in our own facilities, creates and brews the Nitro Cold Brew in our own facilities as well (including the canning of the products), and brings it to market.
“For our cafes and franchises, Greenberry’s also holds distributor agreements for the equipment and foodservice items used in our retail locations – adding more incremental margins for the company. If someone’s looking to invest in Greenberry’s, they have the added benefit of that vertical integration, and the ability to capture multiple layers of profitability.” – Sean Simmons, Greenberry’s Co-Founder.
WATCH – Greenberry’s Founders: Savvy Business People
Craft Coffee Heritage
Greenberry’s rich coffee heritage goes back to the roots of American craft coffee: co-founders Roxanne and Sean Simmons apprenticed under Alfred Peet (of Peet’s Coffee), the father of American craft coffee and the mentor of Starbucks founders Jerry Baldwin, Zev Siegl, and Gordon Bowker.
Peet’s was acquired by conglomerate JAB Holding Company, which also owns Kuerig, Panera, Caribou Coffee, and many other well-known companies.
For the last 30 years, Greenberry’s has consistently delivered a quality coffee experience to customers through traditional coffees and espressos and innovative products such as Nitro Cold Brew and Nitro Cold Brew with Alcohol.
WATCH – Experienced Craft Coffee People
Our first StartEngine funding round laid the foundation for the growth we're experiencing right now: new facilities and production capabilities, a strengthened team, expanded distribution networks, and preparations to open new cafes and
franchises. We’re poised for greater growth and greater success in the near future.
LOOKING AHEAD
New Markets, New Products, New Cafes
Retail Distribution
We are aggressively expanding our retail distribution network. Current partnerships include national retailers, local grocers, and specialty stores, and convenience stores.
We are already seeing exponential growth in our points of sale as our traditional coffee and RTD coffees become available in new markets.
Greenberry’s RTD Nitro Cold Brew, introduced in 2016, is a consumer favorite that continues to grow in popularity. This product has opened the door to an entirely new market segment for Greenberry's: convenience stores, where consumers are looking for all-natural energy drink alternatives.
RTD Coffee now makes up 22% of the entire U.S. coffee market, and it is projected to grow by 61% globally in the next five years.
We are positioned to meet consumers’ growing appetite for specialty coffee at home or on the go. Greenberry’s hand-roasted craft coffee appeals to today’s consumers, who are willing to pay more for beverages they consider high quality.
Greenberry’s RTD Nitro Cold Brew, introduced in 2016, is a consumer favorite that continues to grow in popularity. This product has opened the door to an entirely new market segment for Greenberry’s: convenience stores, where consumers are looking for all-natural energy drink alternatives.
*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.
And Greenberry’s Nitro Cold Brew with Alcohol, introduced in 2020, taps into three major market trends: 46% average annual growth in Alcoholic RTD from 2018 to 2020 (Source, Source); 25% average annual growth in craft spirits from 2017–2020 (Source) ; and 40% growth in nitro cold brew coffee in 2019 (Source). This product is generating excitement for the Greenberry’s brand among coffee lovers looking for innovative ways to enjoy their favorite drink.
The cold brew coffee market was $166 million in 2017 and is expected to grow to a whopping $944.16 million by 2025. (Statista)
Online Sales
Greenberry’s direct-to-consumer sales continue to rise fast, with an average of 74% quarter-over-quarter growth from 2019 to 2021.
Cafe and Franchises
Domestically, Greenberry’s has company-owned cafes and franchise locations in Virginia, Washington DC, Maryland, and Louisiana. Greenberry’s opened its first international cafe in 2014 and now has 10 franchise locations in Japan and 12 in Saudi Arabia. Our affiliate company based in Ireland is preparing the groundwork for expansion in the European Union and the United Kingdom.
We plan to continue our ambitious strategy of adding new cafes to our portfolio over the next five years. We have our sights set on further U.S. expansion and a growing footprint in Europe.
Our team is also stepping up franchising operations to bring on more franchisees who see the potential in coffee.
PERKS
OUR LEADERSHIP
Good Coffee Brings People Together
Founders Sean and Roxanne Simmons have more than 30 years of experience in the specialty coffee industry. Greenberry’s first brought high-quality locally roasted coffee to Charlottesville, Virginia, in 1992. Since then, we’ve blossomed into a brand gaining traction in international markets.
We’re in this business because we believe that good coffee brings people together. And we believe consumers want that more than ever today.
WHY INVEST
A Strong Foundation, Ambitious Plans, and Room to Grow
The global coffee market continues to expand, and there is plenty of room for a successful mid-size coffee business like Greenberry’s to grow.
Greenberry’s is aggressively extending our international distribution of craft coffee and RTD coffee products while also launching new cafes and franchises.
We’re ready to take advantage of the market opportunity. Are you?
Your investment in Greenberry’s gives you a stake in every bean we roast and every cup of coffee we serve. As we accelerate our expansion and build on 30 years of profitable experience, we invite you to join us on the journey.
Bold (⌘B)
Offering Summary
Company | : | Greenberry's Coffee Roasters, Inc. |
Corporate Address | : | 1610 Quail Run, Charlottesville, VA 22911 |
Offering Minimum | : | $9,995.52 |
Offering Maximum | : | $335,792.48 |
Minimum Investment Amount(per investor) | : | $242.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Series I Common Stock |
Minimum Number of Shares Offered | : | 909 |
Maximum Number of Shares Offered | : | 30,527 |
Price per Share | : | $11.00 |
Pre-Money Valuation | : | $55,208,318.00 |
*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.
Company Perks*
Time-Based Perks
Friends and Family Early Bird Bonus
Invest within the first 7 days and receive 15% bonus shares
Super Early Bird Bonus
Invest in days 7-14 days and receive 10% bonus shares
Early Bird Bonus
Invest within days 14-21 of the campaign and receive 5% bonus shares
Amount-Based Perks
Tier 1 – $242
Greenberry’s Owner’s Certificate
5% off all online purchases for 1 year / 15% off swag purchases for 1 year
Tier 2 – $495
Greenberry’s Owner’s Certificate
1 Exclusive Greenberry's Owner’s Sticker
10% off all online purchases for 1 year / 25% off swag purchases for 1 year
Tier 3 – $990
2% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
2 Exclusive Greenberry's Owner’s Stickers
2 Exclusive Greenberry's Coasters
2 Exclusive Greenberry's Nitro Pint Glasses
$25 Online Gift Card
15% off all online purchases for 1 year / 50% off swag purchases for 1 year
Tier 4 – $2,992
5% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
2 Exclusive Greenberry's Owner’s Stickers
2 Exclusive Greenberry's Coasters
2 Exclusive Greenberry's Nitro Pint Glasses
$35 Online Gift Card
20% off all online purchases for 1 year / 50% off swag purchases for 1 year
Tier 5 – $4,994
10% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
4 Exclusive Greenberry's Owner’s Stickers
4 Exclusive Greenberry's Coasters
4 Exclusive Greenberry's Nitro Pint Glasses
$50 Online Gift Card
25% off all online purchases for 1 year / 50% off swag purchases for 1 year
Invitation to a Private Tour of New Facility with the Founders
Tier 6 – $9,999
15% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
4 Exclusive Greenberry's Owner’s Stickers
4 Exclusive Greenberry's Coasters
4 Exclusive Greenberry's Nitro Pint Glasses
$100 Online Gift Card
25% off all online purchases for 1 year / 50% off swag purchases for 1 year
Roaster and Brewer for a Day Experience
Tier 7 – $19,998
20% Bonus Shares
Greenberry’s Owner’s Certificate & Greenberry’s Founders Club Lifetime Status
4 Exclusive Greenberry's Owner’s Stickers
4 Exclusive Greenberry's Coasters
4 Exclusive Greenberry's Nitro Pint Glasses
$200 Online Gift Card
25% off all online purchases for 1 year / 50% off swag purchases for 1 year
Greenberry’s Experience in the restaurant, winery, and brewery capital of the US – 2-night stay in Charlottesville, Roast and Brew for a Day with the owners followed by local food, wine, and brewery excursions.
Founders Club Benefits:
Annual invitation to the Founders Party – connect with other founders in our tasting room, share new flavors, and strategize with the owners
A gift each year on your birthday
10% discount on online orders of merch/swag for life
5% off online orders of Nitro products for life
Exclusive opportunities to earn and win free Greenberry’s
Name listed on the website as founder (optional)
*All perks occur when the offering is completed.
StartEngine 10% Owners' Bonus
Greenberry's Coffee Roasters, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series I Common Stock at $11.00 / share, you will receive 10 additional Series I Common Stock shares, meaning you'll own 110 shares for $1,100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for, with the exception of “audience-based” bonuses.
If a company offers an “audience-based” bonus, this bonus only will stack with any other bonus you are eligible for. An “audience-based” bonus is a bonus that is available to a qualified group of investors based on campaign-specific criteria - such as previous investors, existing customers, or Testing-the-Waters (TTW) reservation holders. An issuer can only offer a single audience-based bonus.
For example, a 10% audience-based bonus (i.e. prior investors) + a 10% OWNer’s bonus would receive an aggregate of 20% bonus shares.
The Company will not incur any irregular use of proceeds.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$2,752,719.00
USD
$377,694.00
USD
Cash And Cash Equivalents
$1,752,907.00
USD
$194,049.00
USD
Accounts Receivable
$87,395.00
USD
$80,824.00
USD
Short Term Debt
$322,026.00
USD
$375,953.00
USD
Long Term Debt
$1,735,600.00
USD
$159,900.00
USD
Revenues And Sales
$2,041,640.00
USD
$1,785,849.00
USD
Costs Of Goods Sold
$1,368,165.00
USD
$1,333,016.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
$577,163.00
USD
-$39,543.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Invest in Delicious Flavor - Closes for Good Tonight!
9 days ago
Time is dwindling to get in on a delicious investment opportunity. There are only a few hours left to invest in our StartEngine campaign.
Have you been on the fence about joining our community, now 117 investors strong?
The 2021 US Coffee & RTD Coffee Market report shows that the ready-to-drink coffee market is projected to grow to 61% through 2027. As Greenberry’s expands both at home and abroad, our ready-to-drink products and cold brews are leading the way for more profits and growth.
We have expanded the distribution reach of our roasted coffee beans and products into 48 states, Asia, the Middle East, and soon to be Europe!
This is a great time to join our investor community, as we’re poised for even greater growth in the global market in the near future!
We’re looking for investors like you to share in our success!
This is Your Last Chance!
10 days ago
This is your final chance to invest in our StartEngine campaign. Already, we have welcomed 111 new members into the Greenberry’s community.
Time is running out, so invest today!
In the past 8 years, Greenberry’s has seen an average year-over-year increase of 51% new locations carrying Greenberry’s products. We are developing a solid foundation for rapid growth by preparing new locations and franchises in more countries.
Greenberry’s currently distributes coffee in 48 states, Asia, the Middle East, and soon to be Europe.
As Greenberry’s expands internationally, we’re poised for even greater growth. This is an opportune time to become one of our many investor partners. We continue to stay ahead of trends by introducing new products, such as our ready to drink coffees.
The 2021 US Coffee & RTD Coffee Market report shows ready to drink coffees are projected to grow to 61% through 2027.
Share in our success by joining our investor community today!
Invite your friends, family, and network to get involved in the ever expanding coffee industry by sharing this fantastic investor opportunity with them.
Invest today, because this is the last raise we are doing and your last opportunity. At 11:59 PM this Friday (July 29th) this offer closes for good.
Offer Closes for Good on Friday!
11 days ago
Time is running out! Now is your chance to invest in our StartEngine campaign! We are still welcoming new investors into our community.
Greenberry’s is a vertically integrated company and has produced marked profitability over the past 3 decades in:
Cafes
Franchises
Major grocery chains
Local retailers
Convenience stores
Online sales
We are laying out the groundwork for continuing our growth internationally with new facilities and production capabilities, and expanded distribution networks. We are currently underway with preparations to open new cafes and franchises globally.
When you invest in Greenberry’s, you’ll own a stake in an innovative international coffee company with solid financials, aggressive growth strategies, and plenty of room to expand.
And, this is a great time to join our investor community as we’re poised for even greater growth and success in the near future!
Please share with your family, friends, and network. Don’t let them miss out on a great investment opportunity.
Don’t Miss Our Last Webinar Tomorrow!
13 days ago
Tomorrow, CEO Sean Simmons will be hosting our very last webinar. He is excited to provide an overview of how our last raise set Greenberry’s up for rapid growth and new franchise locations.
There is only 1 day left to sign up for our live investor webinar.
Join us on July 25th at 4:00 pm EDT to hear Sean discuss the growth potential of Greenberry’s as we expand internationally.
As our global network grows, we invite you to join us for one last chat before our campaign closes. Sean will be delighted to answer all your questions about the Greenberry’s community, including the perks of early investment!
Our StartEngine Campaign is Nearly Over!
16 days ago
There’s not much time left for our StartEngine campaign.
Now is a great time to join our investor community, as we’re poised for even greater growth in the global market in the near future.
Already, we’ve welcomed 103 new investors into the Greenberry’s community!
We’re a fast-growing company with a mission to deliver the best coffee experience in the world. Greenberry’s has a solid 30 years of profitability in cafes, roasting services, and coffee distribution.
Over the last 8 years, we had an average year-over-year increase of 51% new locations carrying Greenberry’s products.
Hurry! There’s Only 3 Days Left!
16 days ago
Time is running out to sign up for our last investor webinar! CEO Sean Simmons is excited to share our progress since our last raise, which set in motion Greenberry’s international growth.
Join us for an informative webinar on July 25th at 4:00pm EDT, hosted by Greenberry’s CEO Sean Simmons.
There are only 3 days left so register today!
We’ve expanded Greenberry’s presence in 48 states and 4 countries. We will continue our growth by opening more franchise locations worldwide as well as distributing our ready to drink products in more markets. Combined with our online sales, we are creating a vast network of revenue generating pathways.
Along with great coffee, Greenberry’s offers a sense of community in our cafes. We invite you to join our franchisor community as we open new locations.
Please invite your network to join us for our final webinar!
Only 5 Days Left!
18 days ago
There are only 5 days left until our final webinar before our StartEngine campaign concludes. Join CEO Sean Simmons for one last investor Q&A webinar on July 25th at 4:00pm.
Register today to reserve your spot!
Sean is ready to answer all your questions about investment opportunities within Greenberry’s.
Sean is also excited to share an overview of how our last raise campaign primed us to open new franchise locations, expand our distribution network, and bring Greenberry’s products to new market venues.
Now is a promising time to join the Greenberry’s family as we continue to grow internationally.
Please remember to share this great opportunity with your family, friends, and network!
Cheers,
Sean Simmons
Greenberry’s Founder
Greenberry’s Cold Brew Growth
18 days ago
Ten years ago cold brewed coffees were almost unheard of, yet now they’re one of the most popular ways to enjoy the brew. Ready To Drink coffees, including cold brews, comprise 22% of the U.S. coffee market, and that share is expected to grow globally by 61% in the next five years.
To put it simply, cold brew is coffee that is brewed in cold water and typically steeped anywhere from 12-24 hours. It’s both heavier and smoother with lower acidity than hot brews made from the same beans. Cold brews can also have more caffeine per cup.
Greenberry’s was an early adopter of cold brew methods, introducing it in cafes in 2015. The following year, we released a naturally sweet and creamy nitrogen-infused cold brew on tap, which quickly became a customer favorite and helped launch the expansion of our products into stores such as Whole Foods and Costco.
Then in 2020, our first craft-roast Ready To Drink hard coffee was launched with impressive success. We combined our craft roasted coffee with neutral spirits or bourbon in six delicious varieties which are quickly becoming a new consumer favorite.
Greenberry’s coffee is distributed in 48 states, as well as in Asia, the Middle East, and Europe. We sell coffee through cafes, franchise locations, major grocery chains, local retailers, convenience stores, and direct to consumers online.
Our new products are driving our rapid expansion. We have an international footprint in Asia, the Middle East, and Europe. Additional RTD (ready-to-drink) canned coffee products are driving our explosive growth. Over the last 8 years, we have had an average year-over-year increase of 51% new locations carrying Greenberry’s!
Since 1992, Greenberry’s has created a community space for people to enjoy a top notch cup of coffee. As we expand into the global market, we are opening up franchising opportunities to everyday folk like you. Over the next 5 years, we plan to continue adding new cafes in both the United States and our growing footprint in Europe.
Please share with your network to help spread the word about great investment opportunities in the booming coffee market.
This is Your Last Chance!
19 days ago
Greenberry’s StartEngine campaign is coming to a close soon. Before it ends, CEO Sean Simmons will be hosting one last investor webinar. We invite you to attend!
Mark your calendar for July 25th at 4:00pm EDT for our live Q&A webinar.
There is only 1 week left, so register today to reserve your spot.
This is your final opportunity to sit down and chat with Sean about franchising and investing opportunities as Greenberry’s expands into the global market.
Our current partnerships include national retailers, local grocers, speciality stores, and convenience stores. This is in large part to our popular ready to drink coffees, a market with 61% projected global growth through 2027!
Please share this great opportunity with your family, friends, and network.
Drop in for our Q&A Webinar!
25 days ago
Since 1992, Greenberry’s has been dedicated to preserving the third space slowly fading from other cafes. In 3 days, we will bring that same sense of community to our Q&A webinar.
Join us on Friday, July 15 at 4pm EDT for our live webinar with CEO Sean Simmons! He will be available the entire hour to answer any franchising questions you may have.
Feel free to drop in to personally ask Sean your questions or stay for the duration of the webinar.
Register today and please share this opportunity with the other coffee lovers in your network.
Warmly,
Sean Simmons
Greenberry’s Founder
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