Clear Water Distilling
Defiantly Different
Pleasant Grove, UT
Food & Beverage
Clear Water Distilling Co. produces handcrafted premium spirits inspired by the inner rebel in each of us. Built with a passion for great taste, we incorporate different distilling methods, high quality yeast and unique ingredients to create the best tasting liquor and experience that consumers have come to expect.
$433,253
raised
894
Investors
$7.5M
Valuation
$2.42
Price per Share
$249.26
Min. Investment
Units
Security Type
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering
Bonus Rewards
Get rewarded for investing more into Clear Water Distilling
$249+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
$500+ Perk
2 Clear Water Distilling Glasses (Unique to Investors)
$5,000+
Investment
$5,000+ Perk
Private Tour Invitation, Choice of Embroidered New Era Cap or Embroidered Ogio Polo
$10,000+
Investment
$10,000+ Perk
Opening Gala Invitation for 2 (Invitation-Only Party, Press will Attend) ~Q1 2020
$25,000+
Investment
$25,000+ Perk
Opportunity to buy one of the first 100 signed and numbered bottles.
$50,000+
Investment
$50,000+ Perk
A personal and customized experience of our mutual choosing. (custom run, personalized tasting experience, etc)
Reasons to Invest
The US craft spirits market is expected to reach revenues of more than $20 billion by 2023, growing at an impressive CAGR of over 32% during 2018-2023
With a team composed of Industry veterans, overall business veterans, and dripping with grit, Clear Water is poised to take their knowledge, experience and drive to build a global player in the craft spirits industry
Clear Water Distilling is laser focused on producing new and innovative products to revolutionize and highly disrupt the spirits industry. Much like the craft beer industry, Clear Water will produce never before thought of recipes that the larger producers will struggle to keep up with
A craft distiller that doesn't fear and even embraces the specialty liquor shelf
When categories inhibit taste, there's a problem.
In order to sit on the shelf as rum, tequila, vodka or any other spirit, it has to be processed a particular way--by law. These laws were written in the 1930s and haven’t really changed since. In the meantime, everything around the law has changed--including what consumers want: new flavors, great taste, handcrafted, local and organic.
Today’s rules and regulations leave little room for creativity and innovation, which in our opinion is what creates the great taste and unique experiences today’s consumer wants. When distilling liquor, any deviation from the standard rules means your spirit is sitting on the “specialty liquor” shelf, and for the majority of distilleries, that’s seen as a risk that’s too big to take.
Think of it like a box of crayons. These outdated regulations limit creations to the original eight crayons in a box. We're dumping out the crayons, melting them down, and creating a whole new set of colors.
Throw out the rules to enhance taste and experience.
Craft beer has it figured out. Bold brew masters set out against the masses and started experimenting with different yeast, fruits, flavors and methods to produce unconventional tastes we now can’t live without. We’re here to do the same with craft liquor. We strategically blend techniques used in different distilling methods and add unique ingredients that improve the flavors and proudly put us in the “specialty” category.
Like all of the best innovations throughout history, our liquor stands apart from the crowd. We don’t fit inside the lines and that’s what makes our premium quality taste even better. And it’s only a matter of time before the big dogs follow our lead.
Craft distilling is outpacing craft brewing.
We’re in this because it’s our passion. But beyond that, the numbers just make sense.
Today’s savvy consumer is seeking a unique and personalized experience: the clandestine door, the speakeasy vibe, the modern twist of an old classic. Luxury is within reach for so many and they want to experience it.
High-end spirit consumers are seeking the same experience they've found through the innovation and creativity of craft brew, but it's a market that's currently underserved. The mass spirit brands are playing it safe and sticking to the category standards, but we're here to color outside the lines and be among the first to deliver what the high-end consumer wants.
Notable Acquisitions
*These are some of the most successful companies in the industry, and is not representative of the industry overall.
We've made it through the hard part.
It’s been said that it may be easier to open a nuclear power plant than to open a distillery. However, over the past 2 years that’s exactly what we’ve done. We’ve filed reports, passed inspections, submitted more paperwork, got approvals, permits and certificates, and done it all over again with every federal, state, and local agency imaginable. The point is, we’ve completed the process that usually prevents distilleries from even getting started. Our distillery is open for business; what we’re asking for now are the funds to help it grow.
We put a new twist on an old classic.
We create new and unique flavors that give customers a whole new experience. Combining techniques that are tried and proven (but not often implemented by mass distillers because they may not be the most “economical or time efficient”) with fresh and unique flavors. We invest in the small things that make the biggest difference to create the highest quality and premium taste.
Creatively crafted for people who know the difference.
Handcrafted small batch liquor
Slow processed and done right
Creative formula development
Innovative and creative distilling methods
All natural molasses, fruits and wine bases
Vapor infused
No added flavorings or syrups
Premium quality
Current Products
Our Process Makes the Difference
Eau-De-Vie is a French spirit that literally means "water of life." It’s typically a clear, un-aged fruit brandy with a light flavor that is produced by fermentation and double distillation. But Josephine isn’t your typical Eau-De-Vie. We've put our own spin on it and crossed it with a rum. We start by blending our own mash with wine and then double distilling for an experience that some customers say they can “drink all night.” The best way to describe it is unbelievably delicious.
Rum With a Twist
Yeast makes a huge difference when it comes to flavor. In our Lorenz product, we use two different kinds of yeast to create a smooth, rich taste. To make it even more unique, we use a gin basket (typically used to infuse gin) to infuse the blended flavors into our rum. We use a triple distillation process, just enough but not too much to compromise flavor.
Seasonal and Limited Time Offer
Recipe development is never idle. Our team is constantly experimenting and pushing the boundaries to create bold new flavors. We’ll launch with Josephine and Lorenz and expand with seasonal flavors as we go.
Making money through traditional retail and direct sales.
We are primarily focused on two avenues to generate revenue: on premise (bars and restaurants) and off premise (liquor and grocery store) sales.
On Premise Sales
Our primary focus is to grow on premise sales, which will create a demand for off premise sales. We’re taking a grassroots approach to educate and build personal and direct relationships with mixologists, bartenders, and restaurant owners. We see ourselves working together creatively with today's talented and trendy mixologists to develop drinks that are wildly unique and in high demand.
We’ll also leverage social media and content marketing to engage with our audience. In addition to bars and restaurants, we anticipate 20% of our profits to come from tours of our distillery and selling ours products direct to consumer.
Off Premise Sales
The more we invest in on premise sales, we anticipate growth and demand in our liquor and grocery store sales. We believe that packaging also plays a huge roll in off premise sales, so we've invested time and money into creating award-worthy labels that stand out from the crowd and truly represent the spirits within.
We're not afraid to defy tradition.
Just like the iconic figures we take our inspiration from, we’re not afraid to do things differently. We push boundaries and experiment with fresh, organic and unique ingredients combined with non-traditional techniques to create a flavor that stands above the norm.
While there’s always a little risk when you don’t follow tradition, we’ve found that it’s our “secret sauce” to enhance and improve upon the classic tastes that already exist. The feedback we’ve received on our first two products has given us the added confidence to move forward. We’re creating a taste and experience today’s consumers are craving.
How We Craft Great Tasting Liquor
There are three main things in distilling craft liquor that make the biggest difference: the yeast that’s used, ingredients for flavor, and the distillation process itself.
CREATIVE YEAST SELECTION
Most people see yeast as yeast--there’s one kind and everyone uses it for fermentation (producing alcohol). But here’s the truth about yeast: there are limitless options and combinations of yeast and they all contribute to added flavor. Most of the large distilleries around the world use a turbo yeast that produces alcohol quickly but compromises on flavor. We take time to select the yeasts that give our products the exact flavor profile and premium taste customers are looking for.
FRESH AND FUN INGREDIENTS
Like we mentioned before, we’re not afraid to experiment with flavorful ingredients not typically used in spirits. But whatever it is, we start with the freshest quality to ensure the best flavor. An Eau-De-Vie typically uses only fruit but we’ve improved upon a classic flavor by adding molasses.
DISTILLED FOR FULL FLAVOR
There’s a misperception out there that the more a liquor is distilled, the higher the quality. But here’s the truth, the more you distill a liquor the higher alcohol volume and yield you get but you lose flavor. We’ve found the sweet spot that doesn’t sacrifice flavor or quality for highest yields. In addition, we're using different distilling methods that add to the outcome. For example, using a gin basket to distill our rum adds another element of flavor you won't find in any traditional rum.
Create a community that's engaged in the experience.
Apart from handcrafting great tasting liquor, we want to create a community where our customers participate in the experience with us. We’ll tap into bloggers, influencers, and mixologists--such as the US Bartenders Guild--that will help tell our story and build a unique experience. We plan to create online engagement for customers where they can customize a blend or submit their recipe idea.
Down the road, we plan to get into contract distilling for local businesses and events where they can select their flavors and get a set number of cases. Exclusive custom spirit development can be done for any establishment or organization interested in partnering with us. As far as product development goes, we’re in constant experiment mode finding new ways to distill and innovate with taste and flavor.
Giving back in honor of those who inspire us.
Part of our vision includes giving back to nonprofit organizations that support a cause honoring the lives of historical figures who've inspired our liquors.
Josephine was a progressive woman who "did it all." After WWII, during which she played an active role with the Resistance, she helped refugees and adopted 11 displaced and impoverished children from different nations. Through the 60s, she spent her time and fortune on numerous humanitarian efforts and the Civil Rights movement.
Lorenz, a Danish explorer, author and anthropologist, was a lover of nature with a great respect for the Inuit culture as he explored the Arctic. He defied death on several occasions throughout his life: being trapped in an avalanche during a dogsled exploration across Greenland and being imprisoned as a Jew and sentenced to death during WWII.
Led with grit, and a track record to prove it.
We're up and running and want you in on the growth.
Imagine showing up to your neighborhood party with a bottle of handcrafted liquor from a company you own. Not a bad feeling, right?
We’ve been at this for the past two years getting our facility ready, licensed, and open for production. The engine is revved and ready to go. We’re just looking for investment to help us grow. You’re not investing in our salaries, but our sales.
We’ve mitigated big risk with the foundational work we’ve already laid. We’ve done the tedious hard work, and now you get to join the party when it’s about to get fun.
Among the first craft distilleries with a licensed facility capable of producing 20,000 cases ready to meet high-end consumer demands in the growing industry of craft spirits.
Profit margins of 50% or better on each product and 30+ years of business development and manufacturing experience.
A company that cares about community, we plan to give back to organizations that support the causes important to the historical figures who represent our products.
Sources
In the Press
Offering Summary
Company | : | CLEARWATER DISTILLING COMPANY LLC dba "Clear Water" |
Corporate Address | : | 564 W 700 S, Suite 401, Pleasant Grove, UT 84062 |
Offering Minimum | : | $9,999.44 |
Offering Maximum | : | $1,069,998.16 |
Minimum Investment Amount(per investor) | : | $249.26 |
Terms
Offering Type | : | Equity |
Security Name | : | Crowdfunding Units |
Minimum Number of Shares Offered | : | 4,132 |
Maximum Number of Shares Offered | : | 442,148 |
Price per Share | : | $2.42 |
Pre-Money Valuation | : | $7,504,410.32 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below
Perks*
$250+ :: Clear Water Distilling Sticker (Unique to Investors)
$500+ :: 2 Clear Water Distilling Glasses (Unique to Investors)
$5,000+ :: Private Tour Invitation, Choice of Embroidered New Era Cap or Embroidered Ogio Polo
$10,000+ :: Opening Gala Invitation for 2 (Invitation-Only Party, Press will Attend) ~Q1 2020
$25,000+ :: Opportunity to buy one of the first 100 signed and numbered bottles.
$50,000+ :: A personal and customized experience of our mutual choosing. (custom run, personalized tasting experience, etc)
All levels also get swag from lower levels.
*All perks occur after the offering is completed.
The 10% Bonus for StartEngine Shareholders
Clear Water Distilling Co. will offer 10% additional bonus units for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.
This means eligible StartEngine shareholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 Crowdfunding Units at $2.42 / unit, you will receive 10 Crowdfunding Units, meaning you'll own 110 units for $242. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement, unless their eligibility period has been extended through additional subsequent investments in StartEngine's own offerings.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$118,496.00
USD
$45,516.00
USD
Cash And Cash Equivalents
$20,752.00
USD
$45,516.00
USD
Accounts Receivable
$0.00
USD
$0.00
USD
Short Term Debt
$79,357.00
USD
$13,339.00
USD
Long Term Debt
$71,394.00
USD
$0.00
USD
Revenues And Sales
$0.00
USD
$0.00
USD
Costs Of Goods Sold
$0.00
USD
$0.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$147,067.00
USD
-$21,322.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
More Great Press
1 day agoNotice of Funds Disbursement
8 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Water Distilling has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Water Distilling be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Material Change in Offering
16 days ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Clear Water Distilling offering. Here's an excerpt describing the specifics of the change:
Extended length of campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
30 days ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Water Distilling has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Water Distilling be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
about 1 month ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Water Distilling has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Water Distilling be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
about 2 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Water Distilling has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Water Distilling be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
2 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Water Distilling has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Water Distilling be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Material Change in Offering
3 months ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Clear Water Distilling offering. Here's an excerpt describing the specifics of the change:
Extended length of campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
3 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Water Distilling has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Water Distilling be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
3 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Water Distilling has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Water Distilling be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
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