SLUG Magazine
THE SPIRITS FRONTIER: CLEAR WATER DISTILLING CO.
Clear Water Distilling
Open your world to a whole new taste
Pleasant Grove, UT
Food & Beverage
Clear Water Spirits specializes in super premium spirits, a high-growth segment in the spirits market. With our product lineup, we feel we are offering consumers a new palate - as our spirits are created for flavor and not necessarily to fit into a category like rum or vodka. Using non-traditional marketing tactics to expand market share, our recent campaign generated the entire February projection in 8 days.
$180,113
raised
$1,070,348
previously crowdfunded
174
Investors
$15M
Valuation
$4.06
Price per Share
$247.66
Min. Investment
Units
Security Type
Equity
Offering Type
$5M
Offering Max
27
Days Left
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Rewards
Get rewarded for investing more into Clear Water Distilling:
$247+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Reasons to Invest
- We are a celebrity endorsed distillery, offering a whole new category of expressive spirits to the market. We are using influencer marketing in aggregate, having multiple celebrity endorsements rather than only one.
Beverage alcohol e-commerce sales are expected to reach more than US $42 billion across key markets by 2025; a growth of +66%. A quarter of global drinkers are now ordering online. (Source)
Our sales are growing and beating estimates consistently because of our DtC efforts - all done with little time and money.
OVERVIEW
We are a distillery that colors outside the lines
“We won't be confined by standard categories to make incredible new spirits.” -Matt Eau Claire, CEO
And with that, our distillery strives to make spirits based on a target flavor, not category. After all, some of the best products out there do not fit in a box.
This freedom of creativity results in a new palate for bartenders and mixologists - inspiring spirits that may have never existed before. We are here to offer the consumer the chance to try something absolutely new.
We have only just begun. We have many product ideas and a healthy appetite for continuous growth and imagination. Using non-traditional marketing tactics to expand market share - we feel we are poised for rapid growth.
The Problem
Brick & Mortar Retail Consumerism is Shrinking
(Source)
Our team is known to push limits and take on challenges when others won’t. In our view, companies that stick with a retail strategy are missing the boat. Online shopping is flourishing, and we believe our consumer-intelligence based DTC efforts are ahead of the curve in the premium spirits category.
THE SOLUTION
Our Direct-to-Consumer Approach is Driving Sales
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We not only use ingredients to express creativity, we also use our distillation process to do the same.
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Think of how a botanical basket is generally used for vapor infusing gin. We have taken that process and applied it to our ‘Lorenz’ which is mainly a cane-based spirit and infused it with cinnamon sticks and vanilla beans. The process of emulsifying those oils picks up a tremendously delicious flavor - with no sugars.
And when it comes to creating new spirits all together - our ‘Joséphine’ is a perfect example of just that. As the spirit opens, it changes flavor profile, and as the spirit ages, even in bottles, it changes character and deepens in complexity. Joséphine is made from fruits and molasses and rested, but not aged, with toasted oak. This gives it a profile of a lovely brandy but also with spice and smoky notes found in a fine Scotch, and then rounds out with earthy notes and a magnificent mouthfeel.
Then there’s our 30-year-old imported Rene Rye-Magnac – a blend of fine XO French Armagnac and spicy American Rye Whiskey. These two unique profiles come together to form something better – adding to our iconic line of new spirit creations.
Lastly, there’s our top selling product: our ScandaLust Cinnamon Whiskey. Intended for mature audiences, this all natural, unsweetened whiskey has a cinnamon kick that doesn’t leave anyone missing syrupy sweeteners.
Continuing the creative spark - we also prefer to make batch-based products which will vary in flavor batch to batch due to idea improvements, and agriculture. Wine will vary year to year, why should spirits based on crops need to remain identical year to year?
We’ve always known we want to be more than just a company that distills liquor. We want to create an engaged community that fosters awareness for things larger than themselves. In honor of the historical figures who inspire our liquors, we’re giving back to organizations that we believe our icons would have supported.
When it comes to our business model - we are Direct to Consumer Focused. With that, we feel to be already ahead of the pack on at-home delivery, shipping to 45 states and SMS text ordering-enabled.
THE MARKET
The global ecommerce market for spirits and wine increased by nearly 43% from 2019 to 2020 (Source)
Needless to say - we are at the right place at the right time. Did we mention consumer demand is also outranking supply (Source)?
It's clear that consumers are looking for spirits outside traditional categories like gin, rum and vodka. That’s where we come in. We think a lot sets us apart from the rest, and here are just a few examples:
High Growth Market Segment: Clear Water specializes in Super Premium spirits - a high-growth segment of spirits sales
Offering Consumers a New Palate & Blurring Categories: Spirits are created for flavor, not to fit in a category, such as rum or vodka.
Creative Targeted Marketing: Using non-traditional marketing tactics to expand market share (social media influencers, cigar pairings). Recent campaign generated the entire February projection in 8 days.
OUR TRACTION
Medaled in every competition we’ve entered
Along with that, we’ve also…
- Hit $672k in lifetime revenue since March 2020
- Established 5 award-winning product lines
- Increased production capacity since launch
- Acquired 11 influencer marketing partners
- Acquired 7,000+ people on email list
We also exceeded our entire February month revenue projection in a single, week-long influencer marketing campaign. There, we completed $23.1K sales and 328 orders - all in 8 days. Adding to the momentum, we have outperformed our forecasts 6 months in a row.
WHY INVEST
Clear Water Distilling is a new kind of distillery
We believe we create spirits that span categories - going far beyond traditional spirit categories such as rum, gin, vodka, or whiskey.
With that, we think Clear Water has poised itself to be a pioneer in true craft distilling, even trademarking the terms RyeMagnac and ScandaLust.
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We believe to be creating an entirely-new experience for bartenders and consumers alike. Join us, and invest in a future full of expression.
Bold (⌘B)
In the Press
Utah Business
FIRST-EVER UTAH COUNTY DISTILLERY CLEAR WATER, OFFERS UTAHNS A SHOT TO CO-OWN
Daily Herald
Pleasant Grove to house Utah County's first distillery
Gastronomic SLC
Open Streets returns with a busy Summer of food events
NASDAQ
Clear Water Distilling Offers an Equity Crowdfunding Play in Craft Brew
The Salt Lake Tribune
Utah County’s first distillery takes the unconventional route
Utah Now
First-Ever Utah County Distillery Clear Water, Offers Utahns A Shot To Co-Own
Investor Place
Clear Water Distilling Stock Finally Brings ‘Spirited’ Flavors
Salt Lake Magazine
2021 BLUE PLATE AWARDS: CLEARWATER DISTILLING
Offering Summary
Company | : | CLEARWATER DISTILLING COMPANY LLC dba Clear Water |
Corporate Address | : | 564 W 700 S, Suite 401, Pleasant Grove, UT 84062 |
Offering Minimum | : | $9,999.78 |
Offering Maximum | : | $4,999,999.62 |
Minimum Investment Amount(per investor) | : | $247.66 |
Terms
Offering Type | : | Equity |
Security Name | : | Crowdfunding Units |
Minimum Number of Shares Offered | : | 2,463 |
Maximum Number of Shares Offered | : | 1,231,527 |
Price per Share | : | $4.06 |
Pre-Money Valuation | : | $15,026,015.34 |
*Maximum number of units offered subject to adjustment for bonus units. See Bonus info below.
Investment Incentives & Bonuses*
Loyalty Bonus | 10% Bonus Units
As you have previously invested in Clear Water, you are eligible for additional bonus units.
Time-Based Investment Incentives
VIP Early Bird Bonus
Invest within the first two weeks and receive 10% bonus units.
Friends and Family Early Bird Bonus
Invest within the first four weeks and receive 7% bonus units.
Super Early Bird Bonus
Invest within the first six weeks and receive 5% bonus units.
Early Bird Bonus
Invest within the first eight weeks and receive 2% bonus units.
Amount-Based Investment Incentives
$2,500+ | Clear Water Perk
Invest $2,500+ and receive 5% bonus units.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Clear Water will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine unitholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 Crowdfunding Units at $3.65 / unit, you will receive 110 Crowdfunding Units, meaning you'll own 110 Crowdfunding Units for $365. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus in addition to the aforementioned bonus.
The Company will not incur any irregular use of proceeds.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$544,938.00
USD
$184,073.00
USD
Cash And Cash Equivalents
$134,591.00
USD
$55,321.00
USD
Accounts Receivable
$0.00
USD
$0.00
USD
Short Term Debt
$244,833.00
USD
$39,459.00
USD
Long Term Debt
$47,783.00
USD
$41,025.00
USD
Revenues And Sales
$320,609.00
USD
$90,209.00
USD
Costs Of Goods Sold
$240,945.00
USD
$104,599.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$283,083.00
USD
-$467,926.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Notice of Material Change in Offering
7 days ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Clear Water Distilling offering. Here's an excerpt describing the specifics of the change:
Issuer is extending campaign end date.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Clear Water Investor Glass with Rene
8 days ago
As a thank you to Clear Water Distilling Co’s investment family, we have a gift for you. While supplies last, for each bottle purchased of René RyeMagnac, we will include an etched Clear Water Distilling Investor Kenzie glass. Use the coupon code “Investor” for online orders and mention your investor status for purchases at the Distillery in Pleasant Grove.
We think fine spirits are meant to be shared. Please let your friends and family know about this investment opportunity with Clear Water Distilling Co. We pride ourselves on creating ultra premium spirits, treating our customers and investors like family, and giving back to our communities. Remember, the more we raise the more we grow. If you love what we’re doing, please spread the word.
Why Clear Water Distilling's Lorenz Should Be on Every Bar
15 days ago
While Lorenz has been compared to rum because it is primarily a cane-sugar-based spirit, there is no rum quite like Lorenz.
White rum is usually considered a mixing spirit meant to blend in a cocktail. What makes Lorenz different is that it has a more interesting flavor profile than white rums, allowing it to mix more creatively and even be enjoyed neat.
Lorenz is technically not a rum; it is a crafted spirit. Lorenz may be mostly cane based, but it’s the addition of apple cider in the mash bill that shifts it outside of the rum category. A rum, by regulation, must be 100% cane sugar. During distillation, the spirit is also vapor infused with real cinnamon sticks and vanilla beans, giving Lorenz its distinct flavor notes. There is no sugar nor additives of any kind, keeping Lorenz pure and ultra premium.
For the trailblazing and defiant thinking that went into this spirit, it seemed only fitting to name it after our vote for the ‘most interesting man in the world’, Danish explorer Lorenz Peter Freuchen, who dedicated his life to Arctic exploration and oceanic conservation.
Lorenz is by far the most versatile spirit in our lineup. Some of our favorite ways to enjoy it, other than neat of course, include: Pina Colada, Margarita, Lorenz & Tonic, Caipirinha, with Sprite = apple pie, with Coke = cherry coke, in hot cocoa, in coffee, or in anything in which you’d use rum, vodka or gin. The cinnamon and vanilla notes really do enhance most cocktails, and have attracted fans from Nicholas Hamilton to Johnny Drinks. We suggest you find out for yourself.
Clear Water Distilling Hires Sales Director from Bacardi USA
22 days ago
We are excited to announce that we have hired David McGeary as Head of Global Sales for Clear Water Distilling Co.
David brings 15 years of industry experience to Clear Water Distilling Co, with sales and distribution experience at industry titans such as Young’s Market, Southern Wine & Spirits, and most recently Bacardi USA. For the past 6 years he was Region Director of Western Control States with Bacardi USA, responsible for all Bacardi brands including Angel’s Envy, Grey Goose, Bacardi, etc. Needless to say, David will be able to hit the ground running, with the industry experience and insights he already possesses and Clear Water’s lineup of 8 ultra-premium spirits.
It is evident that the passion of the Clear Water Distilling team coupled with David’s industry expertise is a perfect match. This hire is a major step toward our goal of making Clear Water a household name. David will be focusing on expanding sales within Utah as well as getting our spirits on store and restaurant shelves around the nation. This is exceptional news for Clear Water Distilling and more evidence that this is a brand on the rise.
Clear Water Distilling Vodka Now Available Online
27 days ago
You asked, we answered. Vodka can now be shipped to your home in 45 states. Its silky smooth mouthfeel, subtle sweetness, and lightly peppered finish provides for a vodka unlike any other. Mixes beautifully in your favorite cocktail and stands proudly on its own neat or on the rocks. Try it Now
Clear Water Labor Day Update
about 1 month agoDue to recent legislative changes by the Utah DABS, we will be open on Labor Day, September 5th. Clear Water is the ONLY place to purchase bottled spirits on Sundays and Holidays in Utah County since the change took place in June. Each progressive Sunday we have seen a steady increase in sales, now ranking 3rd behind only Saturday and Friday.
We have also recently acquired a walk-in humidor, which we are in the process of restoring. This is in response to the increasing premium cigar sales that we’ve had, being the only premium cigar retailer outside of Salt Lake and Park City. As we hoped, we are becoming a destination for premium cigar smokers, who often pick up a spirit or two on their visits as well.
We invite all of our investors and followers to visit us if you are ever in Utah.
And keep a lookout for the Vodka, which should be available online in about a week.
Thank you for following and please let us know if you ever have any questions.
Cheers!
Clear Water Vodka and a Fundraising Milestone
about 1 month agoWe have raised over $150k and are grateful to those who have invested. Your investments help us to expand our marketing and operations, in turn growing the brand.
Last weekend’s cigar event was also well attended with over a dozen brand new customers, and some existing ones, enjoying their proximity to a premium cigar and spirits location.
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More good news is the feedback on our new Clear Water Distilling Co Vodka. It’s been available in Utah for two weeks and has been selling very well. The elegantly smooth mouth feel, subtle rock candy after-taste, and distinctly clear flavor have surprised many customers. When it comes to Vodka, this is one of the few you can enjoy neat and at an excellent price point of just $25.
This adds a second crystal clear spirit to our product line and brings us up to 6 spirits in the full time product lineup.
The Vodka will be available online for nationwide sales within a few weeks, so stay tuned and be sure to sign up for updates.
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Clear Water Distilling's Joséphine & AB Connecticut Cigar Event
about 1 month agoThis Sunday is our second cigar pairing event where we will be sampling the pairings of Joséphine Eau de Vie with the AB Connecticut, a pairing suggested by the CEO of Alec Bradley Cigars himself, Alan Rubin. There are still available slots, just make sure to select the 3 pm event on Sunday the 28th.
If you’re not local and cannot attend, we suggest having a glass of Joséphine and a light Connecticut cigar on a cool summer evening. You can thank us later.
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Remember, next week is the final week for the investment bonus. Invest now for a 2% bonus before it runs out!
Clear Water & Johnny Drinks Bourbon Sells Out in Record Time
about 2 months agoWhat an overwhelming response to the exquisite spirit that was the Johnny Drinks Bourbon. We had over 2,000 people sign up for our text to buy service in a matter of days just to try to get their hands on the Bourbon!
It is completely sold out, and at $300 for the set, that is a testament to the Johnny Drinks fanbase and Clear Water’s reputation for exceptional spirits. There is much more to come with this partnership, and we’re eager for the next collaboration.
Clear Water Distilling’s Local Events and a Bit About Joséphine
about 2 months agoWe want to thank Craft Lake City and everyone who came out to participate in the event this past weekend. We always enjoy interacting with our customers and participating in local events.
We are excited to collaborate with a very nearby business, Premier Throwing. They are an ax throwing venue in our business complex, and regularly send customers our way. We are co-sponsoring their event this weekend, the Cottonwood Bowl. Think you have what it takes? Head over to the Cottonwood Bowl page to buy tickets. The event starts on Friday August 19 and runs through Sunday August 21. After competitors are done throwing, we are inviting them to step over to the distillery for a tour and a bottle of Joséphine or another of our craft spirits to help relieve that competitive tension.
Curious about Joséphine? Joséphine was one of our first crafted spirits offered to the public. Her concept was born from the idea of Matt Eau Claire, who asked the question: What happens if we distill a sangria? Distilling a wash of apples, pears, and other fruits, she was then mixed with red and white wines. Beloved by friends already, the process continued with further refining and the addition of molasses to the fermentation and an oak-conditioning period after distillation. This new batch had friends raving and, though hard to categorize, encouraged the idea that would one day become Clear Water Distilling.
Joséphine is now one of three in our icon series. Named after Joséphine Baker, an amazing woman who overcame many obstacles, our eau de vie is as much an enigma as the dancer/ singer/ actress/ spy/ activist was in her day. We’ve best heard it described as if Scotch and Brandy had a baby. It also pairs exceptionally well with a Connecticut cigar. If you’d like to learn more about the beginning of Clear Water Distilling or our spirits, stay tuned here, or head over to our news page to read more about the company, spirits, and awards.
We are now into the final 2 weeks for an investment bonus. There is a 2% bonus for the next 14 days.
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