This is the story of a patented revolutionary solution to the problem of throwing away single use plastic in the water filter category. Like other great businesses which began in the most unlikely of places – garages, basements and tiny apartments – the Clear Genius® spark of inspiration originated in a dorm room.  

Our co-founder was dropping his son off at college and went to purchase a water pitcher to make certain his son would have great tasting, clean, healthy water to drink. He realized that most major brand water pitchers were basically the same and had been for a long time. You simply replace the filter every two months. Yet, he wondered why the outer filter cartridge wasn’t reusable. Why not replace only the inner filter, thus cutting costs and, more importantly, avoid throwing a big hunk of single-use plastic in the trash? He knew he could do better than that. So, he invented and patented the first reusable water filter cartridge with a replaceable Filter Pod®. 

From our founder’s son’s dorm room inspiration to our principals’ $2.3 million investment, at its core, Clear Genius® reduces plastic waste, saves money and provides great tasting, healthy, drinking water.

Public concern over water quality has grown significantly as both mass media and the entertainment industry frequently highlight the contamination of public water supplies. From movies like Erin Brockovich and Dark Waters to the Flint, Michigan water crisis, the public has increasingly turned to both bottled water and water pitcher filtration systems to minimize their health risk from contaminants.

Source: Natural Resources Defense Council

The plastics that result from these “solutions” have created another huge problem. The rampant growth of plastic production, particularly from single-use plastics like bottled water, is finally being recognized as one of the greatest risks facing the environment, and therefore our entire planet. 

Big brand water pitcher filtration tried to fix the problems of the bottled water industry. Yet, if there are 10 million households in the U.S. using water pitchers to filter their drinking water, there are potentially 60 million plastic cartridges being dumped into the environment every year. By 2050, there will be more plastic in the world’s oceans than fish. Clear Genius® is dedicated to helping solve the problem one filter at a time. 

Clear Genius® developed the first water pitcher filtration system using a patented reusable cartridge and Filter Pod® refill that fit directly into Brita®, PUR®, and Clear Genius® water pitchers.

A combination of activated carbon and ion exchange resin inside the filter ensures harmful contaminants are reduced or eliminated from your drinking water. Clear Genius® is developing filtration products with the ability to treat additional emerging water supply contaminants including hexavalent chromium, PFOA/PFOS, nitrates, perchlorates and more.

Clear Genius® has acquired over 30,000 customers from major e-commerce and retail channels including Amazon.com, Walmart.com and over 1,100 Publix grocery stores.

Through initial marketing efforts, we have built brand awareness, received positive consumer reviews and trust, attained repeat orders and achieved early retail exposure. A strong infrastructure of systems, branding, management, supply chain and affiliated organization expertise has put Clear Genius® in a strong position for scaling and growth.  

Clear Genius® is poised to become a major brand in North America and international markets with our innovative product pipeline as well as our eco-friendly, sustainable and cost-saving pod design. 

The Water Quality Association (WQA) has tested and certified the Clear Genius® system to meet NSF/ANSI standards 42 and 53 which reduce harmful contaminants while improving taste.

The current Clear Genius® water filtration system turns tap water into healthy, great tasting drinking water through a proprietary blend of activated carbon and ion-exchange resin. 

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Specifically, our activated carbon effectively reduces chlorine, mercury, and volatile organic compounds (VOCs). Ion exchange resin reduces calcium, magnesium, iron, manganese, copper, and mercury. This combination of filtration media is contained within a patented Filter Pod® made from recyclable mesh filtration fabric that keeps the filter media out of your drinking water and offers a more cost effective and environmental-friendly way to enjoy great tasting water.

Heightened public concern over water quality has led to growth in both the bottled water and water filtration markets. However, growing concerns over sustainability and plastic pollution have driven consumers away from bottled water and toward the more environmental-friendly water filtration market. Clear Genius® is well-positioned to benefit from these shifts in consumer sentiment for years to come. 

Worldwide, the point-of-use water treatment market was valued at $19.9 billion in 2018 and is projected to grow to $32.7 billion by 2023.

The total Global point-of-use water treatment market, led by the U.S., was valued at over $3.5 billion in 2016 and is projected to grow to $4.6 billion in 2025. The current global retail market for water filters, pitchers and replacement parts is currently estimated to be over $1 billion.

Water filters in this category are sold in nearly every mass retailer through the houseware, grocery, drug, and hardware channels. Dominant retailers include Walmart, Target, Bed Bath & Beyond, Lowes, Home Depot and other prominent grocery and hardware store chains.

The large existing base of consumers with Brita® and PUR® pitchers provide a significant opportunity for Clear Genius® to gain market share with a smarter, environmentally conscious, and cost-saving alternative for filtering tap water at home. And our filtered water tastes great! 

Key competitors in the U.S. market include Brita®, PUR®, and several private label brands. What sets Clear Genius® apart is our reusable filter cartridge. The substantial  “installed base” of existing consumers who have Brita® and PUR® pitchers throw away a large piece of plastic every two months.

Our products can be used with filters that are and have dominated the market yet offer a more innovative, cost-saving alternative. This provides an easy transition  to convert to our products. In addition, our products reduce plastic waste and provide a significant opportunity for Clear Genius® to gain market share.

Clear Genius’s® razor/razor-blade-inspired “refill-based” business model will help us build significant customer lifetime value by offering existing pitcher customers  whether it  be from Clear Genius®, Brita®, PUR® or other competitors the ability to enroll to receive Filter Pod® refills as a subscription service. As large groups of consumers continue to shift their purchasing habits toward the ease of subscription based purchases; our products will be the clear choice for both cost and environmental savings versus big brands. 

Strong initial proof of concept sales provide Clear Genius® robust momentum going forward into our next stage of expansion. This expansion phase will prioritize brick-and-mortar retail initiatives, focus on sales development and customer acquisition through e-commerce channels, while accompanied by brand building and product line extensions. 

We are actively working with leading innovators in the water treatment industry regarding our future product pipeline. The pipeline includes filtration technology with faster flow rates and the removal of more contaminants, including heavy metals and fast flowing pods for hexavalent chromium, arsenic PFOA and PFOS.  In early 2021, we plan to move production to the USA.  

The team of entrepreneurs behind Clear Genius® previously built a $40 million consumer products company and have experience developing national and international brands. Each individual brings extensive experience and leadership to the Company across multiple disciplines, including management, finance, marketing, branding, product development, and manufacturing. We’ve also assembled a highly talented team of affiliated organizations — all leaders in their disciplines — to assist with the growth and expansion of Clear Genius®.

Since launching Clear Genius® in 2017, we have sold our products to over 30,000 consumers  through both online and in-store sales.

We’ve received hundreds of positive reviews and have thousands of repeat customers who have returned to purchase our Filter Pod® Refills.

Coupled with increasing consumer demand for healthy water and the overall push to reduce single-use plastic waste in the environment, we believe it's a great time for Clear Genius® to open its doors for the public to become part of our company. 

We are well-positioned to significantly scale our business. We welcome investors that believe in our product and are passionate about our mission. When it comes to clean water, the answer is clear, Clear Genius®. 

Please join us.