Clear Genius®

Keep the Cartridge, Replace the Pod®

Clear Genius®

Keep the Cartridge, Replace the Pod®

Corte Madera, CA
Consumer Products
Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge which results in a reduction of plastic waste in our environment. The Clear Genius® reusable cartridge fits directly into Brita® PUR® or Clear Genius® pitchers. Keep the cartridge and simply replace the Clear Genius® filter pod. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home by reducing plastic waste.


Days Left
Price per Share
Offering Type
Min. Investment


Days Left
Price per Share
Offering Type
Min. Investment

Bonus Rewards

Get rewarded for investing more into Clear Genius®

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
First Volume Tier
$500 investment and above | Receive free Clear Genius ® pitcher and 3 Filter Pods®.
Second Volume Tier
$1,000 | Receive a free Clear Genius® pitcher with a year subscription of Filter Pods®.
Third Volume Tier
$2,000 | Receive a free Clear Genius® pitcher with a year subscription of Filter Pods® plus a $200 Patagonia gift certificate plus Clear Genius® will make a 1% donation to 1% for the Planet.
Fourth Volume Tier
$10,000+ | Receive a free Clear Genius® pitcher with a year subscription of Filter Pods®, plus $500 Patagonia gift certificate + 10% bonus shares plus Clear Genius® will make a 1% donation to 1% for the Planet.
Fifth Volume Tier
$50,000 investment / same as above + 15% bonus shares + 7-Night vacation worth $4550 to Vidanta* at one of 5 Luxury Mexico Resorts + Clear Genius® will make a 1% donation to 1% for the Planet.

Reasons to Invest

Innovative: The first eco-friendly, PATENTED, sustainable water filtration system that features reusable cartridges and replaceable Filter Pods®.
Disruptive: The patented reusable cartridge and replaceable Filter Pod® fit directly into Brita®, PUR® and other big brand pitchers at a lower cost and eliminate the need to dispose of the single-use plastic cartridge.
Proven: Certified by the Water Quality Association to meet NSF/ANSI standards 42 and 53, which reduce harmful contaminants while improving taste; attained over 30,000 customers across e-commerce and retail, including and; is placed in over 1,100 Publix grocery stores; and over $2.3 million has been invested by the principals.

"Keep the cartridge. Replace the pod®."

Our Story

A dorm room, a spark of inspiration, and a dedication to the environment

This is the story of a patented revolutionary solution to the problem of throwing away single use plastic in the water filter category. Like other great businesses which began in the most unlikely of places – garages, basements and tiny apartments – the Clear Genius® spark of inspiration originated in a dorm room.  

Our co-founder was dropping his son off at college and went to purchase a water pitcher to make certain his son would have great tasting, clean, healthy water to drink. He realized that most major brand water pitchers were basically the same and had been for a long time. You simply replace the filter every two months. Yet, he wondered why the outer filter cartridge wasn’t reusable. Why not replace only the inner filter, thus cutting costs and, more importantly, avoid throwing a big hunk of single-use plastic in the trash? He knew he could do better than that. So, he invented and patented the first reusable water filter cartridge with a replaceable Filter Pod®. 


From our founder’s son’s dorm room inspiration to our principals’ $2.3 million investment, at its core, Clear Genius® reduces plastic waste, saves money and provides great tasting, healthy, drinking water.

The Problem

What started as a clean water solution has turned into a huge environmental problem

Public concern over water quality has grown significantly as both mass media and the entertainment industry frequently highlight the contamination of public water supplies. From movies like Erin Brockovich and Dark Waters to the Flint, Michigan water crisis, the public has increasingly turned to both bottled water and water pitcher filtration systems to minimize their health risk from contaminants.

The plastics that result from these “solutions” have created another huge problem. The rampant growth of plastic production, particularly from single-use plastics like bottled water, is finally being recognized as one of the greatest risks facing the environment, and therefore our entire planet. 

Big brand water pitcher filtration tried to fix the problems of the bottled water industry. Yet, if there are 10 million households in the U.S. using water pitchers to filter their drinking water, there are potentially 60 million plastic cartridges being dumped into the environment every year. By 2050, there will be more plastic in the world’s oceans than fish. Clear Genius® is dedicated to helping solve the problem one filter at a time. 

The Solution

A patented reusable water filter cartridge

Clear Genius® developed the first water pitcher filtration system using a patented reusable cartridge and Filter Pod® refill that fit directly into Brita®, PUR®, and Clear Genius® water pitchers.

A combination of activated carbon and ion exchange resin inside the filter ensures harmful contaminants are reduced or eliminated from your drinking water. Clear Genius® is developing filtration products with the ability to treat additional emerging water supply contaminants including hexavalent chromium, PFOA/PFOS, nitrates, perchlorates and more.

Our Traction

Our products are already available through large retailers

Clear Genius® has acquired over 30,000 customers from major e-commerce and retail channels including, and over 1,100 Publix grocery stores.

Through initial marketing efforts, we have built brand awareness, received positive consumer reviews and trust, attained repeat orders and achieved early retail exposure. A strong infrastructure of systems, branding, management, supply chain and affiliated organization expertise has put Clear Genius® in a strong position for scaling and growth.  

Clear Genius® is poised to become a major brand in North America and international markets with our innovative product pipeline as well as our eco-friendly, sustainable and cost-saving pod design. 

The Water Quality Association (WQA) has tested and certified the Clear Genius® system to meet NSF/ANSI standards 42 and 53 which reduce harmful contaminants while improving taste.

What We Do

Simply put, we filter water so that it tastes great and is safer for human consumption  

The current Clear Genius® water filtration system turns tap water into healthy, great tasting drinking water through a proprietary blend of activated carbon and ion-exchange resin. 


Specifically, our activated carbon effectively reduces chlorine, mercury, and volatile organic compounds (VOCs). Ion exchange resin reduces calcium, magnesium, iron, manganese, copper, and mercury. This combination of filtration media is contained within a patented Filter Pod® made from recyclable mesh filtration fabric that keeps the filter media out of your drinking water and offers a more cost effective and environmental-friendly way to enjoy great tasting water.

The Market

Environmental awareness has led to growth in the water filtration market

Heightened public concern over water quality has led to growth in both the bottled water and water filtration markets. However, growing concerns over sustainability and plastic pollution have driven consumers away from bottled water and toward the more environmental-friendly water filtration market. Clear Genius® is well-positioned to benefit from these shifts in consumer sentiment for years to come. 

Worldwide, the point-of-use water treatment market was valued at $19.9 billion in 2018 and is projected to grow to $32.7 billion by 2023.

The total Global point-of-use water treatment market, led by the U.S., was valued at over $3.5 billion in 2016 and is projected to grow to $4.6 billion in 2025. The current global retail market for water filters, pitchers and replacement parts is currently estimated to be over $1 billion.

Water filters in this category are sold in nearly every mass retailer through the houseware, grocery, drug, and hardware channels. Dominant retailers include Walmart, Target, Bed Bath & Beyond, Lowes, Home Depot and other prominent grocery and hardware store chains.

The large existing base of consumers with Brita® and PUR® pitchers provide a significant opportunity for Clear Genius® to gain market share with a smarter, environmentally conscious, and cost-saving alternative for filtering tap water at home. And our filtered water tastes great! 

How We Are Different

We offer the first reusable water filtration cartridges

Key competitors in the U.S. market include Brita®, PUR®, and several private label brands. What sets Clear Genius® apart is our reusable filter cartridge. The substantial  “installed base” of existing consumers who have Brita® and PUR® pitchers throw away a large piece of plastic every two months.

Our products can be used with filters that are and have dominated the market yet offer a more innovative, cost-saving alternative. This provides an easy transition  to convert to our products. In addition, our products reduce plastic waste and provide a significant opportunity for Clear Genius® to gain market share.

The Business Model

This model is a convenient and efficient refill-based system

Clear Genius’s® razor/razor-blade-inspired “refill-based” business model will help us build significant customer lifetime value by offering existing pitcher customers  whether it  be from Clear Genius®, Brita®, PUR® or other competitors the ability to enroll to receive Filter Pod® refills as a subscription service. As large groups of consumers continue to shift their purchasing habits toward the ease of subscription based purchases; our products will be the clear choice for both cost and environmental savings versus big brands. 

The Vision

Building brand awareness and providing greater product availability will make it easier for people to adopt our products

Strong initial proof of concept sales provide Clear Genius® robust momentum going forward into our next stage of expansion. This expansion phase will prioritize brick-and-mortar retail initiatives, focus on sales development and customer acquisition through e-commerce channels, while accompanied by brand building and product line extensions. 

We are actively working with leading innovators in the water treatment industry regarding our future product pipeline. The pipeline includes filtration technology with faster flow rates and the removal of more contaminants, including heavy metals and fast flowing pods for hexavalent chromium, arsenic PFOA and PFOS.  In early 2021, we plan to move production to the USA.  

Our Team

A team rooted in entrepreneurial experience

The team of entrepreneurs behind Clear Genius® previously built a $40 million consumer products company and have experience developing national and international brands. Each individual brings extensive experience and leadership to the Company across multiple disciplines, including management, finance, marketing, branding, product development, and manufacturing. We’ve also assembled a highly talented team of affiliated organizations — all leaders in their disciplines — to assist with the growth and expansion of Clear Genius®.

Why Invest

It’s time to bring a more sustainable option to the water filtration market

Since launching Clear Genius® in 2017, we have sold our products to over 30,000 consumers  through both online and in-store sales.

We’ve received hundreds of positive reviews and have thousands of repeat customers who have returned to purchase our Filter Pod® Refills.

Coupled with increasing consumer demand for healthy water and the overall push to reduce single-use plastic waste in the environment, we believe it's a great time for Clear Genius® to open its doors for the public to become part of our company. 

We are well-positioned to significantly scale our business. We welcome investors that believe in our product and are passionate about our mission. When it comes to clean water, the answer is clear, Clear Genius®. 

Please join us.

In the Press

Cision PR Newswire

Clear Genius™ Reusable Water Filtration System Reduces Plastic Waste in Home Water Filtering Process

Water Technology

Reusable filtration system

Offering Summary



Clear Genius Inc.

Corporate Address


103 Koch Rd., Corte Madera, CA 94925

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Early Bird

First 72 hours - Friends and Family Early Birds | 10% bonus shares

Next 10 days - Early Bird Bonus | 5% bonus shares


$500 investment and above | Receive free Clear Genius® pitcher and 3 Filter Pods®.

$1,000 | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods®.

$2,000 | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods® plus a $200 Patagonia gift certificate plus Clear Genius will make a 1% donation to 1% for the Planet.

$10,000+ | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods®, plus $500 Patagonia gift certificate + 10% bonus shares plus Clear Genius® will make a 1% donation to 1% for the Planet.

$50,000 investment / same as above + 15% bonus shares + 7 Night vacation worth $4,550 to Vidanta* at one of 5 Luxury Mexico Resorts + Clear Genius® will make a 1% donation to 1% for the Planet.

*Vidanta Website -

*Vidanta Sale Sheet -

*All perks occur after the offering is completed; travel associated with an invite to LPI is at investor expense.

The 10% Bonus for StartEngine Shareholders

Clear Genius Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNER'S bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1/ share, you will receive 110 shares of common stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. If prior investments are canceled or fail, they will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus. It will be the highest bonus rate for which they are eligible.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$186,338.00 USD
$309,412.00 USD
Cash And Cash Equivalents
$19,853.00 USD
$84,881.00 USD
Accounts Receivable
$2,412.00 USD
$3,298.00 USD
Short Term Debt
$28,643.00 USD
$58,976.00 USD
Long Term Debt
$150,000.00 USD
$150,000.00 USD
Revenues And Sales
$95,681.00 USD
$266,848.00 USD
Costs Of Goods Sold
$47,159.00 USD
$179,221.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$242,741.00 USD
-$448,982.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Clear Genius® and StartEngine are off to a great start!

23 days ago

Momentum for the first 30 days is higher than anticipated and our website traffic is up over 100% from last year!  Online and in-store sales have significantly increased.

 Now more than ever, people have concerns about their health and identified filtered drinking water as an important component of their regime.  This awareness has introduced a new audience to tabletop filtered water pitchers. The environmental benefits of our reusable cartridge and Filter Pod® gives Clear Genius® a distinct competitive advantage.  Don’t miss out. 

 Invest in Us. Invest in our planet. Invest in your future!

Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:

Clear Genius has extended their campaign and updated 2019 financials.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Show More Updates End of Updates

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