Cision PR Newswire
Clear Genius™ Reusable Water Filtration System Reduces Plastic Waste in Home Water Filtering Process
Clear Genius®
Keep the Cartridge, Replace the Pod®
Corte Madera, CA
Consumer Products
Environment
Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge which results in a reduction of plastic waste in our environment. The Clear Genius® reusable cartridge fits directly into Brita® PUR® or Clear Genius® pitchers. Keep the cartridge and simply replace the Clear Genius® filter pod. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home by reducing plastic waste.
$104,335
raised
195
Investors
$5.5M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on May 01, 2021 and is no longer accepting investments.
Reasons to Invest
Innovative: The first eco-friendly, PATENTED, sustainable water filtration system that features reusable cartridges and replaceable Filter Pods®.
Disruptive: The patented reusable cartridge and replaceable Filter Pod® fit directly into Brita®, PUR® and other big brand pitchers at a lower cost and eliminate the need to dispose of the single-use plastic cartridge.
Proven: Certified by the Water Quality Association to meet NSF/ANSI standards 42 and 53, which reduce harmful contaminants while improving taste; attained over 30,000 customers across e-commerce and retail, including Amazon.com and Walmart.com; is placed in over 1,100 Publix grocery stores; and over $2.3 million has been invested by the principals.
"Keep the cartridge. Replace the pod®."
Our Story
A dorm room, a spark of inspiration, and a dedication to the environment
This is the story of a patented revolutionary solution to the problem of throwing away single use plastic in the water filter category. Like other great businesses which began in the most unlikely of places – garages, basements and tiny apartments – the Clear Genius® spark of inspiration originated in a dorm room.
Our co-founder was dropping his son off at college and went to purchase a water pitcher to make certain his son would have great tasting, clean, healthy water to drink. He realized that most major brand water pitchers were basically the same and had been for a long time. You simply replace the filter every two months. Yet, he wondered why the outer filter cartridge wasn’t reusable. Why not replace only the inner filter, thus cutting costs and, more importantly, avoid throwing a big hunk of single-use plastic in the trash? He knew he could do better than that. So, he invented and patented the first reusable water filter cartridge with a replaceable Filter Pod®.
From our founder’s son’s dorm room inspiration to our principals’ $2.3 million investment, at its core, Clear Genius® reduces plastic waste, saves money and provides great tasting, healthy, drinking water.
The Problem
What started as a clean water solution has turned into a huge environmental problem
Public concern over water quality has grown significantly as both mass media and the entertainment industry frequently highlight the contamination of public water supplies. From movies like Erin Brockovich and Dark Waters to the Flint, Michigan water crisis, the public has increasingly turned to both bottled water and water pitcher filtration systems to minimize their health risk from contaminants.
The plastics that result from these “solutions” have created another huge problem. The rampant growth of plastic production, particularly from single-use plastics like bottled water, is finally being recognized as one of the greatest risks facing the environment, and therefore our entire planet.
Big brand water pitcher filtration tried to fix the problems of the bottled water industry. Yet, if there are 10 million households in the U.S. using water pitchers to filter their drinking water, there are potentially 60 million plastic cartridges being dumped into the environment every year. By 2050, there will be more plastic in the world’s oceans than fish. Clear Genius® is dedicated to helping solve the problem one filter at a time.
The Solution
A patented reusable water filter cartridge
Clear Genius® developed the first water pitcher filtration system using a patented reusable cartridge and Filter Pod® refill that fit directly into Brita®, PUR®, and Clear Genius® water pitchers.
A combination of activated carbon and ion exchange resin inside the filter ensures harmful contaminants are reduced or eliminated from your drinking water. Clear Genius® is developing filtration products with the ability to treat additional emerging water supply contaminants including hexavalent chromium, PFOA/PFOS, nitrates, perchlorates and more.
Our Traction
Our products are already available through large retailers
Clear Genius® has acquired over 30,000 customers from major e-commerce and retail channels including Amazon.com, Walmart.com and over 1,100 Publix grocery stores.
Through initial marketing efforts, we have built brand awareness, received positive consumer reviews and trust, attained repeat orders and achieved early retail exposure. A strong infrastructure of systems, branding, management, supply chain and affiliated organization expertise has put Clear Genius® in a strong position for scaling and growth.
Clear Genius® is poised to become a major brand in North America and international markets with our innovative product pipeline as well as our eco-friendly, sustainable and cost-saving pod design.
The Water Quality Association (WQA) has tested and certified the Clear Genius® system to meet NSF/ANSI standards 42 and 53 which reduce harmful contaminants while improving taste.
What We Do
Simply put, we filter water so that it tastes great and is safer for human consumption
The current Clear Genius® water filtration system turns tap water into healthy, great tasting drinking water through a proprietary blend of activated carbon and ion-exchange resin.
video
Specifically, our activated carbon effectively reduces chlorine, mercury, and volatile organic compounds (VOCs). Ion exchange resin reduces calcium, magnesium, iron, manganese, copper, and mercury. This combination of filtration media is contained within a patented Filter Pod® made from recyclable mesh filtration fabric that keeps the filter media out of your drinking water and offers a more cost effective and environmental-friendly way to enjoy great tasting water.
The Market
Environmental awareness has led to growth in the water filtration market
Heightened public concern over water quality has led to growth in both the bottled water and water filtration markets. However, growing concerns over sustainability and plastic pollution have driven consumers away from bottled water and toward the more environmental-friendly water filtration market. Clear Genius® is well-positioned to benefit from these shifts in consumer sentiment for years to come.
Worldwide, the point-of-use water treatment market was valued at $19.9 billion in 2018 and is projected to grow to $32.7 billion by 2023.
The total Global point-of-use water treatment market, led by the U.S., was valued at over $3.5 billion in 2016 and is projected to grow to $4.6 billion in 2025. The current global retail market for water filters, pitchers and replacement parts is currently estimated to be over $1 billion.
Water filters in this category are sold in nearly every mass retailer through the houseware, grocery, drug, and hardware channels. Dominant retailers include Walmart, Target, Bed Bath & Beyond, Lowes, Home Depot and other prominent grocery and hardware store chains.
The large existing base of consumers with Brita® and PUR® pitchers provide a significant opportunity for Clear Genius® to gain market share with a smarter, environmentally conscious, and cost-saving alternative for filtering tap water at home. And our filtered water tastes great!
How We Are Different
We offer the first reusable water filtration cartridges
Key competitors in the U.S. market include Brita®, PUR®, and several private label brands. What sets Clear Genius® apart is our reusable filter cartridge. The substantial “installed base” of existing consumers who have Brita® and PUR® pitchers throw away a large piece of plastic every two months.
Our products can be used with filters that are and have dominated the market yet offer a more innovative, cost-saving alternative. This provides an easy transition to convert to our products. In addition, our products reduce plastic waste and provide a significant opportunity for Clear Genius® to gain market share.
The Business Model
This model is a convenient and efficient refill-based system
Clear Genius’s® razor/razor-blade-inspired “refill-based” business model will help us build significant customer lifetime value by offering existing pitcher customers whether it be from Clear Genius®, Brita®, PUR® or other competitors the ability to enroll to receive Filter Pod® refills as a subscription service. As large groups of consumers continue to shift their purchasing habits toward the ease of subscription based purchases; our products will be the clear choice for both cost and environmental savings versus big brands.
The Vision
Building brand awareness and providing greater product availability will make it easier for people to adopt our products
Strong initial proof of concept sales provide Clear Genius® robust momentum going forward into our next stage of expansion. This expansion phase will prioritize brick-and-mortar retail initiatives, focus on sales development and customer acquisition through e-commerce channels, while accompanied by brand building and product line extensions.
We are actively working with leading innovators in the water treatment industry regarding our future product pipeline. The pipeline includes filtration technology with faster flow rates and the removal of more contaminants, including heavy metals and fast flowing pods for hexavalent chromium, arsenic PFOA and PFOS. In early 2021, we plan to move production to the USA.
Our Team
A team rooted in entrepreneurial experience
The team of entrepreneurs behind Clear Genius® previously built a $40 million consumer products company and have experience developing national and international brands. Each individual brings extensive experience and leadership to the Company across multiple disciplines, including management, finance, marketing, branding, product development, and manufacturing. We’ve also assembled a highly talented team of affiliated organizations — all leaders in their disciplines — to assist with the growth and expansion of Clear Genius®.
Why Invest
It’s time to bring a more sustainable option to the water filtration market
Since launching Clear Genius® in 2017, we have sold our products to over 30,000 consumers through both online and in-store sales.
We’ve received hundreds of positive reviews and have thousands of repeat customers who have returned to purchase our Filter Pod® Refills.
Coupled with increasing consumer demand for healthy water and the overall push to reduce single-use plastic waste in the environment, we believe it's a great time for Clear Genius® to open its doors for the public to become part of our company.
We are well-positioned to significantly scale our business. We welcome investors that believe in our product and are passionate about our mission. When it comes to clean water, the answer is clear, Clear Genius®.
Please join us.
Offering Summary
Company | : | Clear Genius Inc. |
Corporate Address | : | 103 Koch Rd., Corte Madera, CA 94925 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $1,070,000.00 |
Minimum Investment Amount(per investor) | : | $250.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 10,000 |
Maximum Number of Shares Offered | : | 1,070,000 |
Price per Share | : | $1.00 |
Pre-Money Valuation | : | $5,500,000.00 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Early Bird
First 72 hours - Friends and Family Early Birds | 10% bonus shares
Next 10 days - Early Bird Bonus | 5% bonus shares
Volume
$500 investment and above | Receive free Clear Genius® pitcher and 3 Filter Pods®.
$1,000 | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods®.
$2,000 | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods® plus a $200 Patagonia gift certificate plus Clear Genius will make a 1% donation to 1% for the Planet.
$10,000+ | Receive a free Clear Genius® Pitcher with a year subscription of Filter Pods®, plus $500 Patagonia gift certificate + 10% bonus shares plus Clear Genius® will make a 1% donation to 1% for the Planet.
$50,000 investment / same as above + 15% bonus shares + 7 Night vacation worth $4,550 to Vidanta* at one of 5 Luxury Mexico Resorts + Clear Genius® will make a 1% donation to 1% for the Planet.
*Vidanta Website - https://www.vidanta.com
*Vidanta Sale Sheet - https://tinyurl.com/sqhv888
*All perks occur after the offering is completed; travel associated with an invite to LPI is at investor expense.
The 10% Bonus for StartEngine Shareholders
Clear Genius Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNER'S bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1/ share, you will receive 110 shares of common stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. If prior investments are canceled or fail, they will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus. It will be the highest bonus rate for which they are eligible.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$186,338.00
USD
$309,412.00
USD
Cash And Cash Equivalents
$19,853.00
USD
$84,881.00
USD
Accounts Receivable
$2,412.00
USD
$3,298.00
USD
Short Term Debt
$28,643.00
USD
$58,976.00
USD
Long Term Debt
$150,000.00
USD
$150,000.00
USD
Revenues And Sales
$95,681.00
USD
$266,848.00
USD
Costs Of Goods Sold
$47,159.00
USD
$179,221.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$242,741.00
USD
-$448,982.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
JUST THE FACTS… CLEAR GENIUS® IS THE ENVIRONMENTALLY SMARTER ALTERNATIVE.
over 1 year ago
Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge. Utilizing a two-piece reusable cartridge with replaceable Filter Pod®, Clear Genius® fits directly into existing Brita®, PUR® or Clear Genius® Pitchers. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home.
In 2020, there were approximately 10 million households in the U.S. filtering water with a water pitcher which means there were potentially 60 million plastic cartridges being dumped into landfills every year.
A single Clear Genius®” Reusable” cartridge (5-year life) can replace up to 30 standard, non-reusable, water filters. In 5-years alone, using the Clear Genius® cartridge system we would eliminate approximately 300 million plastic cartridges or over 11 million pounds of plastic from being dumped into our landfills.
Invest in Clear Genius®. Invest in our Planet. Invest in your Future!
Notice of Funds Disbursement
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Material Change in Offering
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:
Clear Genius Inc. extended the length of their campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
THE BEST IS YET TO COME!
over 1 year ago
Our crowdfunding offering has exceeded the $100,000 mark. Thank you to our amazing investors who have helped us reach this milestone. Water filtered by a Clear Genius® system provides safe and healthy drinking water while reducing plastic waste with our patented eco-friendly reusable cartridge. We have certainly had a wonderful start to the year and are honored that you have shared this journey with us!
Notice of Funds Disbursement
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Material Change in Offering
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:
Clear Genius Inc. extended the length of their campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
over 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Point of Use Water Treatment System Projected to grow to 23.4 billion by 2025
over 1 year ago
Point of Use Water Treatment System Projected to grow to 23.4 billion by 2025
According to a new market research report by MarketsandMarkets, the global "Point-of-Use Water Treatment Systems Market, is projected to grow from USD 15.0 billion in 2020 to USD 23.4 billion by 2025, at a CAGR of 9.29%. Factors such as increasing water contamination and growing awareness about the benefits of clean drinking water drive the point-of-use water treatment systems market.
The counter-top segment acquired the largest share in the point-of-use water treatment systems market in 2018, in terms of value and is projected to grow at the highest CAGR during the forecast period. Clear Genius® is currently in product development to launch a counter-top unit with highly efficient flow rates and contaminant removal .
Tabletop systems such as Clear Genius® pitchers and cartridge systems are part of this projected growth due to the health benefits of filtered water and are convenient to use and have easy maintenance. Clear Genius® provides an important additional benefit as we more environmentally friendly due to our REUSABLE Cartridge.
It is the perfect time to invest in the point-of-use water segment. It is the perfect time to invest in Clear Genius®.
Notice of Material Change in Offering
almost 2 years ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Clear Genius® offering. Here's an excerpt describing the specifics of the change:
Clear Genius Inc. extended the length of their campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
almost 2 years ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Clear Genius® has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Clear Genius® be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
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