CHELLY

Limoncello Reimagined

CHELLY

Limoncello Reimagined

Scottsdale, AZ
Food & Beverage
CHELLY is bringing limoncello liqueur to a new generation. Our award winning recipe merges the flavor of a lemon liqueur with the texture and high octane of a grain neutral spirit. Sip it, savor it, shoot it for the sweet heat, or mix it to match your mood - CHELLY’s versatility makes it a must-have for any party or get-together.

$61,247

raised
51
Investors
$6M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$61,247

raised
51
Investors
$6M
Valuation
$1.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into CHELLY:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Tier 1
Mention on the Chelly website, and Founders club ownership certificate.
$1,000+
Investment
Tier 2
Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders club ownership certificate, and 15% off Chelly merch store for a year.
$2,500+
Investment
Tier 3
Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders club ownership certificate, 20% off Chelly merch store for a year, and 2x Chelly customized shot glasses.
$5,000+
Investment
Tier 4
Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders club ownership certificate, 25% off Chelly merch store for a year, and 4x Chelly customized shot glasses.
$10,000+
Investment
Tier 5
Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders Club ownership certificate, 25% off Chelly merch store for a year, 4x Chelly customized shot glasses, and 5% bonus shares.
$25,000+
Investment
Tier 6
Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders Club ownership certificate, 25% off Chelly merch store for a year, 4x Chelly customized shot glasses, and 7% bonus shares.
$50,000+
Investment
Tier 7
Mention on the Chelly website, 2x Chelly hat, 2x Chelly t-shirt, Founders Club ownership certificate, 30% off Chelly merch store for a year, 4x Chelly customized shot glasses, and 10% bonus shares.

Reasons to Invest

CHELLY is an innovative new entrant with dual-market relevance. By 2023, the global liqueur market is expected to reach $131B, while the global craft vodka market is projected to hit $112B.
Our efficient team has bootstrapped from the very start, managing to get CHELLY’s distillery up and running with just $25K (compared to an average distillery start-up cost of $317K). We are now ready to take the next step and plan to use this round of funding to scale our growth.
CHELLY has already made an impact. We have won multiple awards, including the Double Gold from the 2021 San Francisco World Spirits Competition (SFWSC), a score of 92, a “Top 100 Spirits of 2021” ranking, and “Best Buy” designation from Wine Enthusiast, as well as festival sponsorships with Country Thunder & DUSK Music Festival.

A vibrant update of a classic Italian liqueur

CHELLY is a modern revival of an old Italian classic, and we’re introducing its delicious, versatile flavor to an equally-bold generation. We’ve taken our family’s handcrafted limoncello recipe and updated it with a fresh new taste. The result is a liqueur that’s perfect for shooting, sipping, or mixing into your favorite cocktail.


Our founding team has built every aspect of the brand from scratch, getting our foot in the door of key partners and accounts and making the most with every dollar we have. With this raise on StartEngine, we’re excited to expand CHELLY’s business and bring our new-age infused limoncello to your next picnic, party, or get-together. 

The Problem


The alcohol industry needs fresh entrants

We believe the alcohol industry currently lacks meaningful innovation. While we’ve watched plenty of new vodka, tequila, and seltzer brands enter the market, it's become clear there is an opportunity to introduce something genuinely new to consumer palettes and lifestyles.

The Solution


A smooth, flavorful new entrant in the liqueur space

CHELLY is a fresh, forward-thinking newcomer to the liqueur space, presenting a reimagined classic with universal appeal. Our award-winning limoncello recipe merges the flavor and texture of a lemon liqueur and a high-octane grain neutral spirit for a clear, smooth texture and delicious lemon flavor. Our liqueur has an ABV of 40% (10% higher than the average limoncello; source), and can be enjoyed in a multitude of ways—sip to savor, shoot for the sweet heat, or mix to match your mood. 



CHELLY is versatile not only in its flavor profile and applications, but also in its access to market share and customers. We’ve built our sales foundation through strong relationships with various distribution channels and accounts, as well as online partnerships with platforms like Drizly and Total Wine. 



CHELLY is currently selling for an SRP of $19.99 per bottle with a blended gross margin of ~45%. In our next phase we plan to transfer our manufacturing to a co-packer and expand throughout Arizona, then as we expand regionally into the Southwest within the next few years, we’re aiming to have a big box distributor on board as we look to enter over 17,000 stores, 18,000 bars, and 17,500 restaurants.

The Market


Multiple uses means multiple markets

The COVID-19 pandemic has reminded us that even during challenging economic times, alcohol sales remain consistent. By 2023, the global liqueur market is expected to reach $131B ( source), while the global craft vodka market is projected to hit $112B ( source). The U.S. cordial market alone was valued at $950M in 2020 ( source), and in 2019, liquor caught up to wine as the U.S.'s second favorite adult beverage of choice, thanks to millennial tastes ( source).


( Source |  Source |  Source)


CHELLY is classified as a liqueur, but its versatility makes it a viable alternative for cocktails and mixed drinks. This dual-market relevance opens up an even larger market opportunity and places us in a category of our own.

Our Traction


Industry awards and rave customer reviews

Since CHELLY’s initial founding in 2019, we’ve made incredible progress—knocking on doors, raising funds from family and friends, and building strategic relationships across the alcohol industry in our home state of Arizona. 



In 2021, we continued making an impact. CHELLY won multiple awards, including the Double Gold from the 2021 San Francisco World Spirits Competition (SFWSC) and a score of 92, a “Top 100 Spirits of 2021” ranking, and “Best Buy” designation from Wine Enthusiast. We also secured our first festival sponsorship with Arizona’s Country Thunder, a music festival with over 100,000 attendees. 


On the ground, our team saw an average sales rate of over 45% across the first 40 samplings of 2021 - more than doubling the targeted return per bottle sampled of by one of our retail partners.


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.


CHELLY now has a tried-and-true product that has customers raving and we’re ready to scale. In our next phase, we plan to expand our sales in Arizona by increasing our inventory and staffing - laying the foundation to later expand into the greater Southwest region. We will also be investing into further marketing efforts, such as event sponsorships, trade merchandising, and social outreaches. 


In addition to our limoncello, we also have plans to expand our catalog to include three new flavor options - Orange, Grapefruit, and Lime.

Why Invest


A homegrown product, ready to expand

We began this venture with our hearts in Italy and our homes in Arizona. It’s been a labor of love, driven forward by one full-time employee and a small, dedicated part-time team. We’re thrilled to see so many people already falling in love with our product, and we’re motivated by how far we’ve come in just a few years. 


This round of crowdfunding will enable us to fuel the business forward, giving more fun-seeking and flavor-favoring customers the chance to savor our modern twist on limoncello. We look forward to bringing CHELLY to more people across the region—and we hope you’ll raise a glass and join us.


In the Press

CHELLY Wins Double GOLD at SFWSC 2021

CHELLY wins one of the most prestigious and well-known spirits award in the world. All 50+ renowned judges voted CHELLY " a rare and one of the finest products in the world".

Family Values: Two entrepreneurs look out for their community

Family is a deeply rooted Italian value. That’s especially true with Nick Guerrieri and Stuart Francis who founded Chelly, a Tempe-based Italian distillery that makes lemon liqueur. When they saw their families struggling in Italy with COVID-19, they decided to reboot their company to make hand san

AZ Central

An Arizona whiskey and limoncello made Wine Enthusiast's list of best spirits in the world

Offering Summary


Company

:

CHELLY, Inc.

Corporate Address

:

9455 E Raintree #2049, Scottsdale, AZ 85260

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

1,070,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$6,000,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive 15% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 10% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 5% bonus shares.

Amount-Based:

$500 | Tier 1

Mention on the Chelly website, and Founders club ownership certificate.

$1,000+ | Tier 2

Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders club ownership certificate, and 15% off Chelly merch store for a year.

$2,500+ | Tier 3

Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders club ownership certificate, 20% off Chelly merch store for a year, and 2x Chelly customized shot glasses.

$5,000+ | Tier 4

Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders club ownership certificate, 25% off Chelly merch store for a year, and 4x Chelly customized shot glasses.

$10,000+ | Tier 5

Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders Club ownership certificate, 25% off Chelly merch store for a year, 4x Chelly customized shot glasses, and 5% bonus shares.

$25,000+ | Tier 6

Mention on the Chelly website, Chelly hat, Chelly t-shirt, Founders Club ownership certificate, 25% off Chelly merch store for a year, 4x Chelly customized shot glasses, and 7% bonus shares.

$50,000+ | Tier 7

Mention on the Chelly website, 2x Chelly hat, 2x Chelly t-shirt, Founders Club ownership certificate, 30% off Chelly merch store for a year, 4x Chelly customized shot glasses, and 10% bonus shares.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

CHELLY INC. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 / share, you will receive 110 Common Stock shares, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Inter company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$61,625.00 USD
$32,648.00 USD
Cash And Cash Equivalents
$26,830.00 USD
$31,788.00 USD
Accounts Receivable
$2,376.00 USD
$60.00 USD
Short Term Debt
$13,500.00 USD
$20,064.00 USD
Long Term Debt
$172,577.00 USD
$47,513.00 USD
Revenues And Sales
$34,010.00 USD
$9,751.00 USD
Costs Of Goods Sold
$23,318.00 USD
$8,946.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$88,386.00 USD
-$26,222.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

1st Iterations of New CHELLY Flavors ALL Win Medals at the Most Prestigious Spirits Competition in the World!

3 days ago

Hello!


We are so thrilled to update and announce to you all that our 1st versions (pre-released) of our new flavors: Orange, Lime, & Grapefruit ALL won medals! Two silvers and one bronze!


Our master distiller Hunter Goheen is now 4/4 and batting 100% in terms of bringing our family recipe to life in an excellent fashion - all winning medals! We applaud and commend Hunter's commitment and hard work in accomplishing such a feat for our company/product!


As we fine tune and continue to work on these flavors before we launch these to the public. They will only get better and now we have a great foundation to build on knowing the first beta testing versions are already award winning!


We now need YOUR help to fuel the launch of releasing these Dangerously Delicious new flavors to the market!


P.S. Below is a sneak peak of our first versions and what those new flavors look like!


Best,


CHELLY Team

New Options Available at Chelly Samplings!

9 days ago

We have been looking at ways to offer different options when doing in-store liquor samplings. Which also can show off our products versatility!


We purchased these Chelly branded mini-kegs that we are putting mixed Chelly cocktails in and customers are loving it! We now can offer Chelly straight and another delicious option for our first time tasters!


- Team Chelly


New Member of The United States Bartenders Guild!

19 days ago

Hello CHELLY Team!


Our founder and CEO Nick Guerrieri just got back from a very successful networking conference! Nick joined the United States Bartenders Guild (USBG)! This amazing group and conference was not only important for networking purposes but also was a great opportunity to learn more about all things on-premise and spirits! Bartenders, beverage directors, bar owners, and personnel from some of the largest alcohol companies were in attendance. 


We are appreciative of this great organization and looking forward to join/attend other impactful and insightful groups/events in order to further our knowledge and connect with other amazing people in the industry!


- CHELLY




Notice of Material Change in Offering

23 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the CHELLY offering. Here's an excerpt describing the specifics of the change:


Campaign is extending by 60 days and updating 2020/2021 financials


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

New Bar Onboarding w/ Four Menu Features + Promo Event + POS Menus

about 2 months ago

Whats Up CHELLY Family!


We recently finished up our latest onboarding with a vibrant, fun, and exciting bar called Modern Margarita. We are featured on their menu with FOUR Dangerously Delicious options. This location is in a hot part of town and this is a popular location for a diverse crowd - which caters perfectly to our target market!


The reactions and feedback from the promo day were unbelievable! We had patrons ordering some of the cocktails they sampled from immediately! The bar manager (see photo below) is completely onboard with us in supporting our product along with their bartenders! This promo day led to some POS items as well to follow up and push our brand and product off the shelves.


We enjoy fostering strong relationships with our accounts because they are the life and blood and on the frontlines of selling our product. Our mission with each account is to understand their needs and do the best of our ability to support them in whatever capacity that might be! We are not a brand that sells into a bar and just lets it sit there. We work together to move things forward because sell through is everything!

 

      (Nick Guerrieri & Barbara (Manager)                                                                                                                                                                     CHELLY POS Menus located at every table/bar


CHELLY

Festival Sponsorship CHELLY x Italian Festival

2 months ago

Hey CHELLY Family!


We just came off a fantastic festival sponsorship! We were The Official Spirit & Limoncello of The AZ Italian Festival! It was a very productive, fun, and successful event. We sold a ton of CHELLY cocktails (≈ 4,000) and even partnered up with Nestle and their Pellegrino products to create a custom NEW CHELLY cocktail which festival-goers absolutely loved! Not only did we sell a bunch of CHELLY but we also got a bunch of great content that we have been posting all over social media. We were also featured on the local news station as well with Nestle! (see photos below)


The festival already wants us back for next year and to be even bigger! We are so excited and thrilled for this continued strong partnership!


See 1 minute hype recap video (Click Here)


- CHELLY


           Co-Founders Stu (Left) and Nick (Right)

                          CHELLY x Nestle Custom Festival Cocktail "Limoniamo"

Received Our First Bulk Shipment Order From New Supplier!

3 months ago

Hello CHELLY Family!


We are excited to have received our first bulk shipment order (glass bottles & caps)  from our new supplier! With this, we are able to cut glass bottle & cap cost by 25%+ and increase our inventory capabilities by 10X!


Stay tuned for more updates!


- CHELLY



 

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