It Started with a Helmet.
It seems unlikely that amidst the macho world of football pads and helmets an indie cosmetics company would find its beginnings. Chris Kolodziejski, Chella’s Founder and CEO, made a special connection between his time playing professional football for the Pittsburgh Steelers and the success his mother found when he was growing up. As Chris tells it:
“When I put on that uniform, I became a different person. I felt this tremendous confidence as a man and as a part of a team. It transformed me.
“I watched my mom transform from a single mother working two jobs into a real estate developer who retired early. It hit me one day, when she put on makeup, she was doing what I was doing when I put on a football helmet: she was transforming, too, announcing her power and her confidence.
“I have spent the last 14 years in the beauty business, and the thing that inspires me the most is hearing the stories of transformation. Women share with me almost daily how a new look or a Chella Brow Make-Over has transformed not only their appearance but also how they feel. They share how they have a new confidence and how they have brought forth their inner beauty.
“I’ve discovered that there is a direct parallel between realizing your inner self-worth and beauty and realizing your external beauty. I want all of the people who use Chella products, all the people in my own life, including my daughter, to have that same opportunity, to shine with beauty inside and out.”
And so Chella was born
Chris didn’t want simply to make good makeup. He wanted to make extraordinary makeup. He has worked tirelessly on Chella’s line of smudge-free, waterproof brow products that have gathered hordes of devotees.
Today, Chella’s extraordinary products exist to support beauty and beauty-lovers.
But it didn’t stop with products. Chris realized he had an even more significant opportunity to support beauty and transformation: offering ownership of the company.
“Someone reminded me the other day that so many women out there would prefer makeup to flowers any day.
“What if we could take it beyond just being able to help women feel beautiful and confident, though? What if women, and those that love them, could own part of this dream that I am building?”
Own a piece of Chella, Give a piece of Chella...or both!
Chris’ dream is coming true with this offering that allows anyone who loves and supports beauty to own a piece of a company that he believes is poised for incredible growth. As Chella continues to sell more, the profits will grow, too. You can be a part of this potential yourself, or you can buy it and give it to your loved one in support of the power of beauty.
“In support of all things beauty”
The other day, Chris got an email from a woman who wanted to invest in Chella. She told an amazing story: she was a vegan chef whose career was lost due to a horrific burn accident, and Chella’s brow products had given her back her brow confidence.
“Keep spreading beauty and confidence in a world where women are finally being given the opportunity to stand up, be respected and heard,” she wrote. And then she signed off with “In support of all things beauty”.
Wow. We couldn’t have said it better ourselves.
The story shook Chris in the best of ways. “At the end of the day, I want this to be about more than just a superior brow product that you were happy to discover. I want it to be about investing in beauty: your own and your loved ones’.”
“I want this to be about transformation, one beautiful person at a time.”