CheerLife is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$249.55 minimum investment


Connecting The World Through Cheer

Small OPO
Henderson, NV
Social Media
Accepting International Investment
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Investor Snapshot

Company Description

CheerLife is one of the world's first apps designed specifically to be the central hub for cheer and dance, from gym-wide communication solutions to a curated positive social media environment; live leaderboards and contests gamify the global world of cheer, allowing athletes to compete with users across the world to push themselves to new skills and achievements. Our features promote educational advancement and give athletes the chance to become the strongest versions of themselves while giving gyms and teams their own branded apps with additional revenue features. With channels, training, reward-based incentives, and brand integration we are able to engage the current market and help athletes connect with elite coaches and instructors around the world. Our platform embraces young athletes and experienced coaches, encouraging them to be their own champions.

Key Hightlights

  • Signed over one hundred gym clients and rising.
  • Brand engagement is 4x higher than leading social platforms.
  • Current brand placement with major brands.
  • User retention is 5x higher than industry average. We have users with over 500 day streaks meaning they haven't missed a day on the app in over 1.5 years!
  • Used in more than 36 countries.
  • Partnered as affiliate members USASF (United States All Star Federation), respected governing bodies of all-star cheerleading.

Security Type

Class A Common Stock

Price Per Share


Valuation - Pre-Money


# of Employees


Investment Bonuses

10% Bonus Shares

4 days, 5 hours, 56 minutes left

Invest $1,000+ within the first 30 Days and receive 10% Bonus Shares


Investment Perks*

Invest $2,500+ and receive a CheerLife T shirt and an Owner Certificate (if applicable) you receive a subscription to a premium CheerLife app for your program of choice for free for a year.

Invest $5,000+ and receive all lower tiers plus (if applicable) you receive a subscription to a premium CheerLife app for your program of choice for free for three years in addition to a virtual meet and greet with our team at CheerLife.

Invest $10,000+ and receive all lower tiers plus (if applicable) you receive a subscription to a premium CheerLife app for your program of choice for free for life in addition to a virtual meet and greet with our team at CheerLife.

*All perks occur after the offering is completed.  "Applicable" refers to if you have a gym, program, or team that you would like to offer a custom app membership for. This could be for a sibling, relative, your own facility, a business, etc.

Why We Created CheerLife

In today's world, our children are often programmed by social media that the limelight is the only light worth seeking. However, we know that the building blocks of life are often actions that are done alone or in the dark.

At CheerLife we wanted to help offset some of the unintentional, negative side effects of Social Media by shaping, recognizing and rewarding the behaviors that matter for a young athlete.

So we created 3 categories of actions that an athlete should be taking daily to improve themselves.

1) Be a better athlete

2) Be a better person

3) Make the world a better place

For Training, we have curated some of the top cheer influencer's and coach's content into one place.

In reaction to the fact that schools are aggressively pursuing social and emotional learning programs as a solution the violence and mental health of today's youth, CheerLife will be providing content and courses that are simple, fast and fun for the athletes to consume in a fashion they are used to.

Our Mission

 At CheerLife, our mission is to redefine how we communicate as an industry and provide a fun environment for athletes to stay connected between practices, encourage each other, explore passions and build positive habits that lead to lifelong success.

Astonishing Results!

At first, we were nervous to see if these young athletes would use another app, in addition to snapchat and IG, however, the results have been record-breaking! We have thousands of athletes in over (110 gyms) who have 200-500 day streaks of never missing a day, while earning 100-day consistency badges for actions like cleaning their rooms daily, giving their parents compliments and taking actions in school to stop bullying. This is all outside of the daily actions focused around being an athlete.

From a Coach

David Skaw

Owner of Thunder Elite

"Finally I have a platform to train the whole athlete on and off the floor"

From a Parent

Larry Emory

California All Stars

"My kids are now addicted to cleaning their rooms and giving us compliments"

From an Athlete

Carson Hammond

California All Stars

"Love having a place 

to share my wins"

From a Gym

Laurel Jones

Louisiana Power House

"This Cheerlife app has helped to grow our members and allowed parents to feel more connected!"

The result is CheerLife focuses on training, tracking and recognizing the behaviors that matter for athletes, parents, coaches and ultimately gyms. This had lead to brand partnerships offering to reward these behaviors with swag, gifts and exclusive access to events. All focused around the power of positivity in a safe environment!

How Did We Accomplish This?

Cheerlife is a community platform designed for the many groups in the cheer & dance space. Athletes, parents, coaches and brand partners have desired an all-in-one solution, and it is finally here. As a platform, you can easily access your community on your desktop or mobile phone.

We combined the best of today's most popular apps in one place so you can:

1- Chat with others

2- Follow channels

3 - Take actions daily and habit stack

4- Complete courses or programs specific to your skill level

5- Earn badges, Trophies, and Rewards

6- Behavior profile's so the athletes, coaches and parents can see progress

7 - Resources and shopping made easy with curated products for this space

8 - Real-time Activity Wall so everyone can cheer you on in all the behaviors that normally go unnoticed!

Additionally, we have created a model that is scalable and adaptable to a multitude of sports.

Why We Need You

 There has been an overwhelm of brand partners and influencers outside of cheer that are inspired and want to offer real life rewards to the athletes. This requires some development and to staff up.

At CheerLife we realized in addition to outside investors, we needed to allow people who live and breathe cheer on a daily basis to become owners in what you do every day!

Development Stage

CheerLife is a working product that is market ready.  The app has launched with the core features to the public which has resulted in over 22,000 users on the platform. Core features included are Custom App Experiences, Group Chat, Broadcast App Notifications Channels, Training, Action Tracking, Gamified point system, Badges, Push Notifications. The app has already achieved huge milestones highlighting strong brand retention and monthly active users. Our ability to engage with brands and advertisers has shown to be a really exciting piece as we've already been able to reward users with prizes for taking positive actions as they strive to develop the basic building blocks of life. With our current platform, we have successfully integrated into the market and are looking to scale. Following our business plan, there are two new features that are being developed:

1. CheerLife Marketplace. This feature is 85% complete and will be launched in Q3 2019. The feature allows us to be the digital marketplace for all products cheer and dance - from apparel, hair/makeup, to equipment/shoes.
2. Scheduler - the second feature in development is the schedule feature, about 50% complete. This feature will be released in Q4 of 2019. This will allow coaches to manage their private lesson schedules and process payments on the 1 on 1 coaching lessons/transactions. CheerLife will charge a micro fee for processing this payment.


With all the same functionality as current platforms, we have enhanced the communication features by added user-tags and location geo-tags. Admins are able to start group chats that auto-populate immediately through user-tags, and both admins and event producers can utilize user and geo-tags to send out one-way broadcasts to update their programs immediately with important information.


Coaches and programs can use CheerLife to reward athletes that work the hardest. Rewards can be used as incentives to build brands and offer promote customer loyalty, as well as engaging gamification techniques to push athletes to climb the leaderboards.

Increase Revenue

Diversification of revenue is an important resource for all gyms. With CheerLife Premium, programs automatically get a pro-shop channel built in to their custom app, as well as a hyper-local marketing channel aimed at engaging local business to advertise, giving both cheer programs and local businesses increased exposure to local markets.


Users can book and pay for private lessons and classes all within the app. Gym owners are able to track their coaches and private schedules to ensure rental fees are accurate and charged with no additional effort.

What Our Customers Are Saying

Debbie Love

Tumbling Instructor, UK

"Our industry needs an up to date app where we can get all our information at the click of a finger. In our fast paced world we need answers  immediately to our cheer questions in order to efficiently coach our athletes to maximize their potential. This app will provide this type of tool for coaches, athletes and parents"

David Skaw

Owner of Thunder Elite

"Announcements, scheduling, contests = CONNECTION. There is no better way to connect than to have a specific app to bring our gym together. It will be a welcome asset to our daily workflow."

David Hanberry

IEP Cheer and Dance

"Creating a digital landscape for events to connect, support, and engage with customers is going to elevate brands around the world. What has me excited is the ability to now engage directly with the consumer, allowing event producers to elevate the event experience to a whole new level."

The Business Model

Engaging a Booming Cheer Industry

As a mobile platform, we are able to take advantage of such a large digital landscape. What we've been able to create is a multi-faceted revenue model that supports all user types while providing a solution the supports industry growth, micro influencers, brands. Listed below are the different avenues of revenue, with the opportunity for new models to be incorporated at the end of 2019. 


CheerLife will engage internal industry and external brands to give them the opportunity to reach their target audience using reward incentives and deals on the platform. Through organic use of the app, users will be exposed to ads from relevant brands through badges, podiums, channels and push notifications.

Gym Subscription

There is a monthly fee of $59 to use CheerLife and its premium features. We anticipate the number of gyms using CheerLife to continue to grow under the subscription model. CheerLife will continue to offer a free version to gyms with restricted features which still allows advertisers to reach their users.

Revenue Building Gym Subscription Option

Users will be charged $4 per month to utilize the gym custom app. Revenue is then split is 50/50 between CheerLife and the gym. Those who pay for these experiences through this model will receive training content for free.


CheerLife provides training content that helps athletes grow, strengthen and hone their skills by giving them access to routines created by the top cheerleading trainers and coaches at a monthly fee of $4.99.

Future Revenue Model

These features will be released in late 2019.


Currently, in advanced development stages, the scheduler allows gyms and their staff can use to schedule private lessons, classes, and more. CheerLife will then make a percentage off of each booking, similar to a credit card fee.

CheerLife Market Place

CheerLife has developed a marketplace where vendors are able to sell cheer products, supplements, clothing, and more. Users will see CheerLife as a one-stop shop for all of their needs; In turn, this will also encourage the engagement of brands through our app.

Brand Partnerships

We aim to collaborate with corporate brands and companies and integrate these brands into CheerLife Media. In addition, we also seek collaborations to provide discounts, incentives and sponsored prizes to our growing community of users. Brands will benefit from our prize and reward systems by sponsoring badges and compensating users for building positive habits and working hard.

We will encourage brands to market new and existing product lines and use our app to offer deals, discounts and promos. We want users see them and engage with them as they use the app in their daily life. We believe this will be both beneficial to the brands and also ti the athletes and coaches, who will be receiving discounts on some of the best products out there.

Through push notifications, we hope to keep users active and engaged. This, in turn, will help newer brands gain recognition in the growing cheer community, and also allow more established brands to continue building their user bases.


Our Traction

CheerLife is on the Rise

We have already received extremely positive feedback for our Beta application. From industry leaders to professionals, athletes and parents, we can feel the excitement around CheerLife building.

The CheerLife app's traction is already showing great potential. To date, the app has been shared over four thousand times, users have posted nearly 30,000 photos, and 11,000 lessons have been completed.

This rapid growth and momentum illustrate how deep the need for an app that streamlines all aspects of the cheer world really is. CheerLife's user-friendly interface and incentives address that need directly, and we anticipate that our user base will grow exponentially as the adoption of the platform deepens.

The Financials

Our Steady Growth

Our Steady Growth With our steady growth, we are confident in our ability to turn on our revenue model in Q3 of 2019. Aligning our revenue model with our continued growth/ momentum, we anticipate a very successful go-to-revenue strategy in 2019. We are extremely excited to launch multiple revenue streams to not only expand the apps market presence but to quickly drive revenue in a myriad of formats to support our pre-money valuation of the company.

We have set our pre-money valuation at 7.5M. We are confident in our ability to grow Cheerlife's business based on the 3.5 million cheerleaders in the US alone and an additional estimated 3 million parents who make up our core target market. We will look to capture the global market that is growing at an astonishing rate accompanied by our existing success and momentum.

The funds that we raise through this campaign will be used to expand into new regions and demographics. Additionally, we will grow our sales and marketing teams who will use their expertise to help our app in its ascension. Because of our diverse business model, we believe we will be able to expand the team and scale globally, utilizing our strategic partnerships.

The Team

An Experienced and Passionate Team of Experts

The founders and core team at CheerLife are entrepreneurs, tech and software developers and marketing leaders, as well as being choreographers, coaches and former athletes, passionate about the sport of cheer. Between them, they have numerous World Championship titles and decades of industry experience; the team understands the competitive world of the sport. They also understand the necessity for a platform that promotes health, hard work, and community building.

Our team understands the market and therefore knows what it will take to build a successful and profitable business in this field.

As a team and as a company, we are focused on innovation in a safe and secure platform that will help young athletes, parents, coaches and brands alike be the best versions of themselves.

Letter from the Founders

CheerLife in a Nutshell

Dear Investor,
We are a solution-oriented community platform in a motivational and personal culture with a relevant, aspirational and trustworthy voice. WE serve impressionable users who are unorganized and lack business know-how, have short attention spans, and struggle with communication.

CheerLife gives our clients time and an opportunity for increased revenue and brand awareness. Ours is a safe and simplified communication platform for athletes that offers rewards and discounts for users. We do this by providing a consolidated platform with exceptional customer service in addition to adhering to the USASF policy.

Join us. Help us evolve the cheer community for the better!


The CheerLife Team

Our Team Members

Offering Summary



The Spirit Apps, Inc.

Corporate Address


10120 south eastern ave #200, Henderson, NV 89130

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Class A Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum subject to adjustment for bonus shares. See Bonuses below

Early Bird Investment Bonuses

Invest $1,000+ within the first 48 Hours and receive 20% Bonus Shares

Invest $1,000+ within the first 30 Days and receive 10% Bonus Shares


Invest $2,500+ and receive a CheerLife T shirt and an Owner Certificate (if applicable) you receive a subscription to a premium CheerLife app for your program of choice for free for a year.

Invest $5,000+ and receive all lower tiers plus (if applicable) you receive a subscription to a premium CheerLife app for your program of choice for free for three years in addition to a virtual meet and greet with our team at CheerLife.

Invest $10,000+ and receive all lower tiers plus (if applicable) you receive a subscription to a premium CheerLife app for your program of choice for free for life in addition to a virtual meet and greet with our team at CheerLife.

*All perks occur after the offering is completed. "Applicable" refers to if you have a gym, program, or team that you would like to offer a custom app membership for. This could be for a sibling, relative, your own facility, a business, etc.

The 10% Bonus for StartEngine Shareholders

The Spirit Apps, Inc. will offer 10% additional bonus shares for all investments that are committed, within 24 hours of this offering going live, by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in the StartEngine Reg A offering which closed earlier this year.

StartEngine shareholders who invested $1,000 or more in that StartEngine Reg A offering will receive a 10% bonus on this offering within a 24-hour window of this offering’s launch date. This means you will receive a bonus for any shares you purchase. For example, if you buy 1,000 shares of Class A Common Stock at $0.32 / share, you will receive 1,100 Class A Common Stock shares, meaning you'll own 1,100 shares for $320. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

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A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Take Advantage and Don't Miss Out

7 days ago

We want to take the time to thank all those that have invested in the CheerLife campaign. The great thing about a successful community ownership crowd funding campaign, is that it raises the necessary operational funds for growth, but it helps cement a community of loyal owners, customers and brand advocates as well. All part of a solid foundation for building an exciting and revolutionary global brand.

To StartEngine first time CheerLife investors, welcome aboard our exciting adventure, and thank you for your investment and show of confidence.

But we also want to remind investors / potential investors, we are still accepting investments in the 10% Early Bird BONUS mode of our campaign. The Early Bird Discount will only last for the first 30 days of our campaign and it is set to expire in 11 days. So if you've already invested and are considering more, or if you're still thinking about an investment but have yet to commit, there's a real value to do so while the 10% BONUS is in order.

For details of the 10% discount, refer to the "Terms" Tab of our offering page.

Price of Pursuing Passion

11 days ago

We hear it all the time....there's no such thing as a free lunch. A journey in cheer is fulfilling and rewarding but it comes with a heavy price tag for the parents of devoted athletes. We estimate an average household will spend almost $15,000 per year on each cheerleader. This doesn't include all the sweat hours put into practice, shuttling between practices and competitions, and the stress of juggling school and family balance on top of the monetary cost. But it's all worth it.

We believe we are building a platform which will change how the industry functions, and we want parents to have an opportunity to allocate a portion of their cheer budget to invest in us so we can grow together. Invest in what you're already investing in so we can all see a return in the future of Cheer.

Estimated Annual Cost of Cheer

  • Tuition: $5,400
  • Shoes: $125
  • Privates / classes: $1,500
  • Travel: $4,000 approximately, not including year end events
  • Summit/WORLDS/Year End Event: $3,000
  • Swag:$300
  • Uniform: $400 (every other year) 
  • Team Bonding Events: $50
  • End of Year Party: $50
  • Competition Wristbands for Parents: $300
  • Total: $15,125 annually

These numbers add up quickly and even moreso when you have multiple children participating in the sport. Why not budget a portion that you will receive a tangible asset for? Invest in the what you're investing in already and join us today! 

What does a mission even mean??

13 days ago

“At CheerLife, our mission is to redefine how we communicate as an industry and provide a fun environment for athletes to stay connected between practices, encourage each other, explore passions and build positive habits that lead to lifelong success.”

We brainstormed and reworded this statement many many times with our marketing team to come up with a pretty one-liner that sums up what we are trying to do at CheerLife and this is what we came up with. Communicate. Fun. Connected. Encourage. Positive. Success. Sounds easy enough, right?

The CheerLife team lives the passion of cheer on a daily basis and has been doing so for over 40 years combined. In it, we saw the disconnect between teams, negative reinforcements being created by current social media platforms, and just a general lack of organization. We believe that we can do better and offer a unique solution to bring together all the things we love about Cheer. This is our vision. This is what drives us. This is our mission.

We invite you to join us today!

We're where you are too

15 days ago

Huge congrats to all of our athletes who competed in the Cheerleading and Dance Worlds Championship at ESPN Wide World of Sports Complex and the The Summit All Star Cheerleading Championship at the Walt Disney World Resort in Orlando, Florida these past weeks. Its always amazing to feel the energy of thousands of our cheerleading friends in one space, doing what we do best - cheering.  

The CheerLife team was out in full force at both championships, not only on the sidelines supporting the athletes but also coaching throughout the events. We met TONS of gym owners, coaches , choreographers, parents and event producers  who were introduced to CheerLife's functions and can't wait to adopt our app for the upcoming season.

People were excited to hear about how our platform can elevate the performance of athletes and gyms to the next level by creating a positive atmosphere and increasing efficiencies. More fun and more time, who couldn't use some of that?

Our team is regrouping for a couple days and then gearing up for The D2 Summit All Star Cheerleading Championship this weekend. See you all there!

People are talking!

18 days ago

We don't blame them for wanting to...our press release was featured on We're so excited for our friends in the industry to learn more about what we're doing here. Click here to read more about it:

This is Us

20 days ago

In the Winter of 2016, Alex & Kyle McCarthy had an idea to develop a mobile app for the cheer community. After playing around with some ideas, Alex and Kyle met with Jeremy Wong and Dean Grey to develop an idea they would later call CheerLife.

The first working prototype wasn't stellar, but the potential was there. From that vision, came the desire to develop new and better features that would be able to provide tools for gym owners to improve their business needs while also providing a social platform for all cheerleaders, coaches, parents and fans across the world.

A few months and a lot of hard work later, we were able to launch a beta test version of CheerLife to a few programs across the world. We were able to test some of our features and see what we needed to develop in order to fully launch our platform. CheerLife raised a seed round of financing through friends and family to allow us to grow our development, features, company and brand.

In early 2018, CheerLife was able to create a team of passionate and experienced people that helped take us to the next level. From internal team members to manage customer service to positions like CMO, our team was developed strategically and allowed us the ability to partner with multiple brands across the cheer and dance industry.

Our team is continuing to grow, as is our following and users on Cheerlife! All of this was an amazing learning experience and we are grateful to all of the community members who joined us since the beginning of this journey. From 2017-2019 brought many updates, and we look to generate more with this new opportunity.

Without our community, we would not be who we are today. Reach out to find out more and join us in continuing to make CheerLife great.

First 72 hours wrapped up and we're blown away.

21 days ago

Hello everyone, we're beyond excited to announce that we are well under way after our first 72 hours of launching. We still have a long ways to go, and to those that have committed to supporting us, you are amazing and we greatly appreciate everything you've done. We're very excited, thank you so much. Please let us know if you have any questions, comments or feedback as you get to know us better.Can't wait to continue this journey with you!

The CheerLife Team

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