The Certified True, Inc. offering is now closed and is no longer accepting investments.

Certified True, Inc.

Only believe what is CertifiedTrue - Accurate. Authentic. Original.

Certified True, Inc.

Only believe what is CertifiedTrue - Accurate. Authentic. Original.

Mineola, NY
Business to Business
Software & Services
CertifiedTrue is a B2B SaaS company focused on eliminating the potential for image fraud by providing a platform built on proprietary technology, that enables certification and verification of digital images so that they are reliable as evidence in court and for commercial purposes. Our SaaS solution, PhotoProof, provides a secure process to capture, certify and verify digital photos and videos with their metadata to be authentic, accurate and original using 4th generation blockchain inspired technology. Target markets for our application are law firms, law enforcement, insurance, real estate, and the government sector - first in the USA and then globally as part of the Testing, Inspection and Certification market.

$61,859

raised
75
Investors
$12.5M
Valuation
$0.50
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$61,859

raised
75
Investors
$12.5M
Valuation
$0.50
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on March 01, 2022 and is no longer accepting investments.

Reasons to Invest


  • EARLY MOVER WITH CUTTING EDGE TECHNOLOGY

CertifiedTrue is an early entrant into fraud prevention through certification and verification of digital photos and other files, with a product (PhotoProof) built on proprietary 4th gen blockchain technology and early mover advantages across multiple industries with a path to viral growth.


  • HUGE MARKET ACROSS MULTIPLE INDUSTRIES

Market opportunities across TIC, insurtech and legaltech that are expected to grow exponentially. The global Testing, Inspection and Certification market was valued at $213.60 billion in 2020 and is estimated to reach $349.27 by 2030, growing at a CAGR of 5.3%.*  The global insurtech industry was valued at $9.41 billion in 2020 is estimated to generate $158.99 billion by 2030**, growing at a CAGR of 32.7% from 2021 to 2030; in 2020, the global legal tech market was valued at $17.6 billion.***


  • EXPERIENCED TECH AND BUSINESS TEAM

CertifiedTrue has a team with many years of experience in the technology and the business side of the targeted industries we focus on, with deep relationships and a history of execution. Our Directors and Advisors are established industry leaders which will give us a leg up on becoming the gold standard for third party certification and verification of digital images.


*Source

**Source

***Source

Overview


We provide protection from image fraud


CertifiedTrue enables law firms, businesses and government organizations to capture and store photos in a manner that makes them reliable and makes image fraud a thing of the past. Our app makes it easy to take attested, geo-tagged, time-stamped, and immutably registered photos with a smartphone. Users can annotate photos, manage cases, make notes, and tag photos all through our secure cloud network. This process provides a secure service that enables companies to capture, manage, and authenticate digital photos that will stand up in court and help win more cases because people can trust the evidence they provide.

The Problem


Law firms and courts struggle with image fraud

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Now more than ever, digital photos are easy to manipulate and can't be trusted to be a reliable source of truth. This has become a significant problem for law firms and courts, who have been unable to keep up with the pace of technology.  Law firms can't easily demonstrate the chain of custody of photos they have in their case management systems or files and the same is true for prosecutors and police. This exposes legal cases, clients, lawyers and their firms to risk. When it's so easy to create fake news, photoshop images, and submit AI-assisted deep fakes that can sway a judge and jury, firms need a reputable tool to counter this problem and can’t just rely on what their clients email them. 

 


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All it takes is one bad case, one dishonest client and law firms risk losing their good name, an important case and clients. A malpractice suit could even put the entire firm in jeopardy. In the digital age, clients expect the firms that represent them to leverage technology to defend them, secure a competitive edge and win their cases. The firms who survive and thrive with these new demands will be those who have the tools to stay ahead of the tech curve instead of being crushed by it. At the same time, police and prosecutors face pressure to release evidence quickly that all parties can rely on as the source of truth.


The answer is digital photographs and videos taken with Certified True’s PhotoProof solution. Photoproof establishes an unbreakable chain of custody from collection to cloud storage to the courthouse steps.



THE SOLUTION


We create photos you can trust



CertifiedTrue provides a secure service that enables anyone with a phone to capture, manage, and authenticate digital photos that will stand up in court. Using our PhotoProof platform, users can capture photos and videos and then manage, search, and use account management and permission features of the photos for optimum case management and client folder access. On the back-end, our core technology is a unique system we have custom-built from our deep experience with blockchain networks and protocols that ensures chain of custody and immutability. On the front end a user-friendly interface optimizes case and file management and client billing to seamlessly integrate CertifiedTrue right into a law firm’s existing workflows and case management protocols. 



CertifiedTrue is as user-friendly as it gets. Simply take a photo on your phone through our app, which captures the unique digital fingerprint of the image and its metadata. That unique ID is recorded on our blockchain registry and the image is uploaded in the cloud to a secure archive where you can manage, annotate, and assign them to client files or cases in our web app. Verifying a photo is as easy as entering the unique CertifiedTrue ID on the verification page of our website. When needed for court, simply print out the CertifiedTrue report with the photo and details and provide the file. 



The key is that your CertifiedTrue image is indelible, immutable and defensible evidence. Any other photo can be easily doctored and manipulated with critical metadata like geolocation or date stripped away or changed. Artificial Intelligence can now even create photos and videos that have never existed at all. That isn't possible with a CertifiedTrue photo because the cryptographic identity of the photo has been recorded on an immutable registry. If even a single pixel or piece of data is changed, then the image cannot be verified. At the same time, courts and lawyers can confidently share the image with any necessary parties, secure in the knowledge that all are working with the original “proof” and that it has not been surreptitiously altered or edited.


Instead of the near impossible task of detecting fakes, CertifiedTrue provides assurance that you have real proof from the time the shutter snaps.



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Business Model

Our business model is providing a SaaS product that enables reliable certification, management and verification of digital files. Initial target market is law firms, corporate counsel and law enforcement. We make money by charging a monthly fee based on the number of users as well as how many photos are taken and stored. Our services start at $195 monthly for a solo practitioner and increase in price as customers’ needs scale.


THE MARKET


We are creating our own path

We believe the global market opportunity is enormous for CertifiedTrue to provide trustworthy independent third-party certification and verification of digital images.  As one of the early first movers, however, the market segment has not yet been well defined. 


While CertifiedTrue can be tagged as a prepackaged software, B2B SaaS, blockchain, legaltech, insurtech or govtech company, our primary value proposition best aligns with the Testing, Inspection and Certification (TIC) industry. Conceptually, our application is essentially the certifiable capture of an image as an integrated part of an inspection/documentation process and verification that the created digital object and its provenance meets a certain standard of reliability. The TIC market stretches across almost every industry, is valued over $200 Billion annually and is expected to grow to $349 Billion by 2030 (CAGR of 5.3%), with the most exciting growth trends in the digital transformation of services and tools enabling in-house services. (Source)



While our early competition in the space is focused on other submarkets, namely insurance, CertifiedTrue’s technology best addresses the needs of reliable evidence for court purposes for the civil and criminal legal market as well as police and prosecutor’s offices. Our market plan has an inherent viral component that will give us a major advantage in growth and brand awareness that our competitors cannot match. Moreover, our team has a greater vision of how the technology integrates through multiple industries and a better path to adoption than other companies in this space.


Another substantial differentiating factor from our competitors is the underlying technology of our core platforms, especially their reliance upon public blockchains. The previous generation of digital certification software could not easily provide a trustworthy “proof of origin” and chain of custody of the file creation.  The advent of Blockchain technology solved the problem but has been plagued with issues related to scaling, variable cost structures and security holes. Our proprietary technology is a further refinement of blockchain technology, specifically tailored to certification, registry and verification of particular types of digital files. 


Advancements in technology have enabled our solution to solve the problem of origin proofs, which has the ability to work across several, billion-dollar industries. The initial use case is for digital photographs but our technology can also cover other file types as well where provenance or chain of custody are a priority.

OUR TRACTION


A new application of a blockchain inspired technology



Originally, CertifiedTrue set out to provide a blockchain platform that would address needs across the legal, insurance and real estate industries. In 2018, we were a finalist for Best Blockchain application from the Real Estate Board of New York, for what eventually evolved into our current product, PhotoProof. We labored over 3 years in research and development, to create a provably secure system to capture, store and record data that would not have the problems of scalability, usability, energy consumption, security and regulatory issues inherent with public blockchains.


Indeed, many blockchain applications that were little more than smart contracts raised funds and rushed to market without a real understanding of the real demand for their product by potential clients.  Meanwhile, our team spent many hundreds of hours validating our markets to find where the real need was, the operational processes around those needs and which markets were most likely to pay to solve their very real pain points. 


All that hard work culminated in the development of CertifiedTrue’s proprietary platform, PhotoProof, built on technology that we are confident will be considered the next iteration of Blockchain. PhotoProof consists of a web based application, an ecommerce enabled admin app, android and IOS mobile apps connecting to the core system’s cloud based immutable ledger and secure storage network. Our most significant milestone to date has been completing the alpha version of this platform, which is now in testing.

WHY INVEST


The gold standard in fraud protection

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Simply put, law, commerce and government cannot operate without public trust in the visual evidence we rely on. That trust has eroded as technology has made it increasingly difficult to detect when images have been manipulated. CertifiedTrue restores that trust by setting the standard for ensuring accuracy, authenticity and originality of digital images.


Indeed, the future for the legal, government, insurance, and real estate industries can be found in the innovative reimagining and repurposing of the next wave of blockchain style technology. All of those industries have a foundation now dependent on information processing, and our software services are designed to augment and secure the very frameworks they operate on. Our vision is for CertifiedTrue to lead this movement for trust and transparency in a digital world and become the trusted name in digital security while building a company that hopefully generates billions in revenue. Join CertifiedTrue on this potentially massive movement and become a shareholder today.




Offering Summary


Company

:

CertifiedTrue Inc

Corporate Address

:

220 Mineola Boulevard Ste 10, Mineola, NY 11501

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

20,000

Maximum Number of Shares Offered

:

2,140,000

Price per Share

:

$0.50

Pre-Money Valuation

:

$12,500,000.00











Voting Rights of Securities Sold in this Offering

Each Investor shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Investor’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Investor, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Investor pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Investor is an individual, will survive the death, incompetency and disability of the Investor and, so long as the Investor is an entity, will survive the merger or reorganization of the Investor or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based Perks

i) First 7 days - Receive 35% Bonus Shares

ii) Next 7 days - Receive 25% Bonus Shares

iii) Next 7 days - Receive 15% Bonus Shares

Amount-Based Perks

i) $2,500+ for 10% Bonus Shares

ii) $5,000+ for 12.5% Bonus Shares

iii) $10,000+ for 15% Bonus Shares

iv) $25,000+ for 20% Bonus Shares 

v) $50,000+ for 25% Bonus Shares and a video call with the CEO

v) $100,000+ for 30% Bonus Shares and dinner with the CEO (USA location)

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Certified True, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $.50 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $50. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for

*Bonuses can not be stacked. One receives the bonus that is most valuable but they are not cumulative. 

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Inter company debt or back payments. Any expense labeled “Travel and Entertainment”.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$0.00 USD
$0.00 USD
Cash And Cash Equivalents
$0.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$30,000.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$22,024.00 USD
-$7,229.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

CertifiedTrue getting attention

5 months ago

Our StartEngine campaign has helped CertifiedTrue attract attention on multiple fronts. In January, our team has been busy meeting with angels and VCs whoo have sbown interest in our financing plans. Also, CertifiedTrue has gotten a lot of interest from multiple news sources and our CEO has responded to multiple queries on our technology and our company from various writers from various publications including Tech Times, MarketWatch, Washington Post, CEO World, DecentralizedNow, and the Digital Journal.

As these and other articles are published over the next few weeks, we will be linking to them on our site at https://www.certifiedtrue.com/press-coverage/

Also, VJ, who heads up our bizdev and used to be the Deputy Superintendent of Insurance for New York State met with the New York Insurance Association. They indicated PhotoProof might fill the need/substitute for the regulatorily mandated photo inspections, invited us to write an article in their quarterly magazine and to attend their annual conference in June. NYIA's membership is comprised of national and regional insurance companies and it is an important trade group for CertifiedTrue.

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Certified True, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Certified True, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

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