Campus Protein

Nutritional supplements made simple, for college students nationwide.

Campus Protein

Nutritional supplements made simple, for college students nationwide.

Nashville, TN
Consumer Products
E-Commerce
Campus Protein (CampusProtein.com) is an online platform and marketplace for college students to buy their favorite proteins, vitamins, and other nutritional supplements. We take the headache out of needing to shop at pushy retail stores. With competitive online pricing and 1500 campus reps stationed at over 300 college campuses shopping for supplements on a budget has never been easier.

$64,607

raised
21
Investors
$15M
Valuation
$4.24
Price per Share
$245.92
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$64,607

raised
21
Investors
$15M
Valuation
$4.24
Price per Share
$245.92
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Campus Protein:

$245+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
Freshman
Invest $250+ and receive 1 Exclusive Campus Protein Shaker Bottle, 1 Campus Protein Sticker Pack, and a 10% Discount Code to the website.
$500+
Investment
Sophomore
Invest $500+ and receive 1 Exclusive Campus Protein Shaker Bottle, 1 Campus Protein Sticker Pack, 1 Exclusive Campus Protein Hat, and a $20 Gift Card to the website.
$1,000+
Investment
Junior
Invest $1,000+ and receive 1 Exclusive Campus Protein Shaker Bottle, Sticker Pack, Exclusive Campus Protein Hat, Free Private Line Supplement Item, $25 Gift Card, and 1 Year Membership of "CP Select" Free Shipping on all orders.
$2,500+
Investment
Senior
Invest $2,500+ and receive, 1 Exclusive Campus Protein Shaker Bottle, Sticker Pack, Exclusive Hat, Free Private Line Supplement, $50 Gift Card to the site, 1 Year of 20% OFF, 1 Year Membership of "CP Select" Free Shipping and 5% Bonus Shares.
$5,000+
Investment
Graduate
Invest $5,000+ and receive 1 Exclusive CP Shaker Bottle, Sticker Pack, Exclusive Hat, 1 Free Private Line Supplement, $100 Gift Card, 1 Year of 20% OFF, 1 Year Membership of "CP Select" Free Shipping, 1 free apparel item, and 10% Bonus Shares.
$10,000+
Investment
PhD
Invest $10,000+ and receive 1 Exclusive CP Shaker, Sticker Pack, Hat, Private Line Supplement, $100 Gift Card, Year of 20% OFF, Year Membership of "CP Select" Free Shipping, 1 free apparel item, help develop the next product flavor, 15% Bonus Shares.
$25,000+
Investment
Alumni
Invest $25,000+ and receive 1 Exclusive CP Shaker, Sticker Pack, Hat, Private Line Supplement, $100 Gift Card, Year of 20% OFF, Year Membership of "CP Select" Free Shipping, 1 free apparel item, fly to HQ to help R&D, 20% Bonus Shares.

Reasons to Invest

  • Campus Protein has become the trusted source for college students, with exponential profitable growth over the past 8 years.


  • We have a growing private line of products (with 70%+ profit margins), and have secured partnerships with: Celsius, C4, BANG Energy, Monster, Blender Bottle, Gatorade, Vital Proteins, Muscle Milk, and many other notable brands.



Overview


By students, for students


Campus Protein was born out of necessity in a dorm room at Indiana University. We went on to win first place in a “shark tank-style” business competition, where we took home $100,000 to start the business. The funding was from prominent investors including the CEO of CareerBuilder.com, CEO of Salesforce ExactTarget Marketing Cloud, and several others.



Think of Campus Protein as the GNC of college students. With our focus being college students, our goal was simple. Give students the ease, convenience, and competitive pricing of an online store, yet the personal touch, care, and knowledge of an in-person retail experience. By combining our technology with the Campus Sales Rep program we’ve created a seamless experience for students. You can text your peers about supplement-related questions, get true, honest, unfiltered feedback, and then purchase your products right from our website. Because of our unique setup and technology we can have orders delivered to 90% of the United States within 2 days. 


THE PROBLEM


Student-focused health & wellness is a neglected niche


There is a large gap in the market for a health and wellness marketplace aimed at serving college students. Currently, online stores provide an overwhelming and confusing customer experience, while traditional retail stores are outdated and overpriced. Sales associates have a hard time relating to the needs of a college student. They tend to use pushy sales tactics to take advantage of an age group that is just learning about these products.


THE SOLUTION


Create an unbeatable experience with technology and an army of reps


Campus Protein offers the most popular health and wellness brands and products, with trusted ingredients vetted by our team. In other words, we do the homework for the customer by only carrying the most suitable products for students. Our on-the-ground college sales representatives are trained on our products and customer service, while our online platform and marketplace handles the logistics and delivery.



Campus Protein is structured as a technology and marketing company. Our proprietary technology uses an algorithm to discover the optimal journey for each customer's order. We analyze proximity to the customer, inventory levels, pricing, fraud risk, and service level in real-time. These are some of the weighted criteria, to determine the most efficient way to route each order. Additionally, we include free samples in each order, using smart logic and data to increase lifetime value and cross-sales.


THE MARKET


2.9 million potential new customers–Every. Single. Year.


There are 4,800 colleges in the US alone, and 20.2 million college students, more than 50% of which use some form of supplement. Our core market encompasses all students who lead an active lifestyle, although our website is designed to serve any supplement user. The beauty of focusing on college students is that we get a fresh batch of 2.9M incoming freshman customers, to work with each year. 


Source: Nutrain Ingredients


Source:  NCES (GOV)


Campus Protein has carved out a name for itself as the go-to place for college students to get their health and wellness products. We are able to provide them with a unique experience, as a platform that sells both third-party products as well as our own proprietary private line, specifically made for college students. Our unique flavors formulated for college students include ‘Baja Breeze’ ‘Fruit by the Scoop’, ‘Freedom Shot’, and ‘Sour Watermelon Wedges’.



*Future market numbers are projections

Source: Grandview Research



*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.



Traction


Multiple streams of revenue 


Campus Protein has multiple revenue streams including: 


  • Sales of our third party products
  • Sales of our proprietary private line products
  • A service that allows us to monetize our high-level data and industry trends (we never sell  customer data)
  • A service for on-campus activations, in which companies pay to leverage our network of college representatives to promote or distribute their product
  • In-box sampling, which allows companies to pay us to put their flyer or samples into Campus Protein orders

Campus Protein has had cumulative sales of over 8 figures since inception, while remaining profitable, with exponential growth ahead. With already strong margins our focus is expansion. We currently have over 70% margins in our private line, covering only 3 product categories. Our plan is to leverage our own data to strategically drive innovation into the correct product categories and flavors. We will be creating 4-5 new private line products in new product categories this year alone.



Campus Protein has built out its own premium service called “CP Select'' that functions similarly to Amazon Prime, where customers can pay $50 per year or $5 per month for unlimited free shipping. We have developed various clubs around our products including Energy Drink of the Month Club, Protein of the Month Club, and Shaker Bottle of the Month Club. We also have strong strategic partnerships with top supplement brands such as Celsius, C4, Optimum Nutrition, BANG Energy, Monster, Blender Bottle, Gatorade, Vital Proteins, Muscle Milk, and many other notable brands.


WHY INVEST


We have achieved 8 figure revenue growth already, with so much opportunity still ahead!


Campus Protein is a unique and extremely efficient business, with five different revenue streams, strong margins, and unprecedented growth ahead. We have been able to reach students all across the country with technological advantages for product sourcing, shipping, and logistics. Our plan is to be on every college campus in the US and we’re just getting started. We still have more than 96% of colleges to capture, more innovation, and brand partnerships ahead. We hope you’ll join us in our quest to make health products more accessible to college students nationwide!




In the Press

Fox Business

Former frat boy's ambition lands him in the corner office

Shopify

The Rep Program That Made Campus Protein a Multi-Million Dollar Business

Brobible

How These Frat Stars Went From Broke To Becoming The Heads Of Their Own National Supplement Company: Campus Protein

GWI

Personalization: 10 Brands Doing it as Good as Amazon

IAB

Most Disruptive U.S. Direct-to-Consumer Brands and Services

Huff Post

Back to School Means Back to Fitness

Offering Summary


Company

:

Campus Protein, Inc.

Corporate Address

:

4840 Centennial Blvd, Nashville, TN 37209

Offering Minimum

:

$9,997.92

Offering Maximum

:

$1,069,987.94

Minimum Investment Amount

(per investor)

:

$245.92











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

2,358

Maximum Number of Shares Offered

:

252,356

Price per Share

:

$4.24

Pre-Money Valuation

:

$14,989,604.16











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Time-Based Investment Incentives*

Friends and Family Early Birds

Invest within the first 72 hours and receive 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 15% bonus shares.

Early Bird Bonus

Invest within the second week and receive 10% bonus shares.

Amount-Based Investment Incentives

Freshman | $250+

Invest $250+ and receive 1 Exclusive Campus Protein Shaker Bottle, 1 Campus Protein Sticker Pack, and a 10% Discount Code to the website.

Sophmore | $500+

Invest $500+ and receive 1 Exclusive Campus Protein Shaker Bottle, 1 Campus Protein Sticker Pack, 1 Exclusive Campus Protein Hat, and a $20 Gift Card to the website.

Junior | $1,000+

Invest $1,000+ and receive 1 Exclusive Campus Protein Shaker Bottle, Sticker Pack, Exclusive Campus Protein Hat, Free Private Line Supplement Item, $25 Gift Card, and 1 Year Membership of "CP Select" Free Shipping on all orders.

Senior | $2,500+

Invest $2,500+ and receive, 1 Exclusive Campus Protein Shaker Bottle, Sticker Pack, Exclusive Hat, Free Private Line Supplement, $50 Gift Card to the site, 1 Year of 20% OFF, 1 Year Membership of "CP Select" Free Shipping and 5% Bonus Shares.

Graduate | $5,000+

Invest $5,000+ and receive 1 Exclusive CP Shaker Bottle, Sticker Pack, Exclusive Hat, 1 Free Private Line Supplement, $100 Gift Card, 1 Year of 20% OFF, 1 Year Membership of "CP Select" Free Shipping, 1 free apparel item, and 10% Bonus Shares.

PhD | $10,000+

Invest $10,000+ and receive 1 Exclusive CP Shaker, Sticker Pack, Hat, Private Line Supplement, $100 Gift Card, Year of 20% OFF, Year Membership of "CP Select" Free Shipping, 1 free apparel item, help develop the next product flavor, 15% Bonus Shares.

Alumni | $25,000+

Invest $25,000+ and receive 1 Exclusive CP Shaker, Sticker Pack, Hat, Private Line Supplement, $100 Gift Card, Year of 20% OFF, Year Membership of "CP Select" Free Shipping, 1 free apparel item, fly to HQ to help R&D, 20% Bonus Shares.

*All perks occur when the offering is completed.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus.

The 10% StartEngine Owners' Bonus

Campus Protein, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $4.24 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $424. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Inter company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,073,928.00 USD
$811,505.00 USD
Cash And Cash Equivalents
$15,663.00 USD
$34,374.00 USD
Accounts Receivable
$38,763.00 USD
$114,214.00 USD
Short Term Debt
$1,557,239.00 USD
$712,665.00 USD
Long Term Debt
$469,940.00 USD
$0.00 USD
Revenues And Sales
$1,465,819.00 USD
$2,371,691.00 USD
Costs Of Goods Sold
$1,076,869.00 USD
$1,438,554.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$582,151.00 USD
$204,527.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

A Record Breaking Month!

about 1 month ago

Campus Protein is growing! The first 10 days of July have been the best in company history. 


Join the ride with us INVEST TODAY

Record Breaking 4th of July Sale

about 1 month ago

After closely partnering with our top vendors and co-funding deals, we've been able to structure some of our most compelling deals ever.


This has led to Campus Protein's most successful 4th of July Sale to date!


INVEST TODAY



New Private Line Product Just Launched!

2 months ago

Campus Protein has just launched its newest private line Carnitine flavor "White Gummy Shot" just in time for summer. Carnitine is found in our muscle cells and provides the body with energy using stored fat and helps burn stored fat for energy. This new and fun flavor is already beating expectations, with margins on this new product reaching 70%. See the new flavor here


INVEST HERE

10% Bonus Shares Are Ending Soon!

2 months ago

Get an extra 10% bonus shares if you invest within the next 5 days!

Check the countdown on our homepage for the expiration.

If you invest now, you can take advantage of the Time-Based Bonus Shares of 10%, which would be in addition to a 10% StartEngine Owner and/or Loyalty Bonus giving you a potential 20% bonus to qualified investors.


INVEST NOW

First 5 Days Update

2 months ago

In the first 5 days, we have eclipsed over $50k in investments and have already completed 1 milestone!

We are so excited about our campaign and want to thank all of our initial investors for sharing our vision!



Show More Updates End of Updates

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