Breezy Swimwear

Tech-Driven Swimwear Membership

Breezy Swimwear

Tech-Driven Swimwear Membership

Miami, FL
Consumer Products
Breezy was launched in 2018 by two passionate Miami entrepreneurs looking to disrupt the billion-dollar swimwear industry. Breezy Swimwear is now a high-growth e-commerce company with a focus on curated stylish, and affordable swimwear products. Breezy's total revenue has surpassed $2.1 million and offers a unique membership option unlike others in the space.

$29,723

raised
53
Investors
$6M
Valuation
$2.00
Price per Share
$100.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$29,723

raised
53
Investors
$6M
Valuation
$2.00
Price per Share
$100.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Breezy Swimwear:

$150+
Investment
Tier 1 | $150+
One (1) Breezy Color Changing Swimsuit (available for both men/women)
$500+
Investment
Tier 2 | $500+
One (1) Breezy Color Changing Swimsuit + (1) Breezy Beach Towel + 10% Lifetime Discount (available for both men/women).
$1,000+
Investment
Tier 3 | $1,000+
One (1) Breezy Beach Bundle which includes (1) Breezy Hat, (1) Breezy Water bottle, (1) Breezy Towel, (1) Color Changing Breezy Swimsuit (available for both men/women.) + 15% Lifetime Discount.
$2,500+
Investment
Tier 4 | $2,500+
One (1) Breezy Beach Bundle which includes (1) Breezy Hat, (1) Breezy Water bottle, (1) Breezy Towel, (1) Color Changing Breezy Swimsuit (available for both men/women.) + 25% Lifetime Discount.
$5,000+
Investment
Tier 5 | $5,000+
One (1) Breezy Beach Bundle which includes (1) Breezy Hat, (1) Breezy Water bottle, (1) Breezy Towel, (1) Color Changing Breezy Swimsuit (available for both men/women.) + 30% Lifetime Discount + 5% Bonus Shares.
$15,000+
Investment
Tier 6 | $15,000+
Two (2) Round Trip Flights to Miami + 2 Night Stay at a 4+ Star Hotel on Miami Beach + (1) Meet & Greet Dinner with Founders + Breezy Beach Bundle, includes Hat, Water bottle, Towel, Color Changing Swimsuit, 30% Lifetime Discount, 10% Bonus Shares
$25,000+
Investment
Tier 7 | $25,000+
All Tier 6 items plus Two (2) Tickets to Miami Swim Week 2022, Work with our designers to design and create your very own swimsuit + 40% Lifetime Discount (in lieu of 30% in Tier 6) + 15% Bonus Shares (in lieu of 10% in Tier 6)

Reasons to Invest

The size of the current global swimwear market is $23 billion and projected to be over $29 billion by 2025.
$2.1 million in cumulative sales over the last 3 years & we believe profitability in our first year proves execution ability. In addition, we have signed to trade on the StartEngine secondary in order to provide liquidity to our investors.
High 82% gross margins & predictable revenue through our monthly recurring membership model.

Overview


Swimwear for Everybody

Women should feel confident in swimwear - regardless of body, age or shape. That’s why at Breezy, we are committed to curating products that cater to every body type - making it affordable to all while creating an engaging community along the way.  

At Breezy, we provide…

  • Curated selections of lifestyle products highly influenced by the latest trends & our community. 

  • Quality products that are both stylish & affordable. 

  • Access to a members only community and product page.

The Problem


Great Swimwear is Hard to Come By 

Stylish, affordable, and high-quality swimwear products are difficult to find. 


Not to mention, products that are stylish and high quality are not always affordable.

Lastly - fashion brings people together, and current online e-commerce sites are purely transactional, lacking the community aspects.

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The Solution


Members Community

Breezy solves this problem by offering a unique monthly membership option which allows its members to save over 70% on the latest swimwear products. 

Members gain access to an exclusive ‘members only’ product page - where new, curated products are constantly being added based on the feedback of our community members.

The Market


We Have Quite the Advantage 

A growing consumer interest in swimming, and a rising rate of vacations to various beaches and islands have fueled the demand for swimwear - propelling the growth of the market. 


The size of the current global swimwear market is $23 billion and projected to be over $29 billion by 2025. And, the women segment held the largest market share in 2018, and is projected to expand at a CAGR of 6.6% over the forecast period.

It’s easy to see that demand for swimwear is increasing among women. Emerging trends such as bold colors, geometric prints, asymmetric designs, and classic yet modern shapes are also driving the demand for swimwear.

This creates a sense of urgency for retailers to update swimwear and beachwear regularly, without any delay. And with swimming considered as one of  the most popular fitness and recreational activities as well, we are paving a roadmap for the purchase of swimwear products in large numbers.

Here’s how our growth strategy comes into play:

Our Traction


Historic Financials Prove Execution Ability 

Founders Kris & Tanya truly bootstrapped Breezy - Starting with just $300 in 2018 and turning it into $2.1 million in cumulative sales in 3 years. 


Now, Breezy has reached over 34 million people, and has amassed over 200K social media followers. 

We had our best year in 2020 with revenue totaling $837,000 - an increase of 37% from the previous year. Plus, Breezy had just over 1 million web visits in that same year.

Overall, Breezy has acquired over 40,000 customers worldwide with 5,000 active members and has a 83% customer retention rate.

What We Do


Our Membership Creates and Delivers Value

We inspire a sense of community by offering a Breezy Membership.


Here’s how it works:

1 credit = 1 product of your choice -  ranging from bikini tops, to bottoms, to various accessories. And any credits unused naturally roll over to next month.


Pretty easy, right? Now here are the perks...

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Our Products

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With our ability to rapidly develop and test new products we are able to be at the forefront of innovation and design. The fabric in our newest line of swimsuits are treated with heat reactive microcapsules that cause the swimsuit to change color when it comes into contact with hot or cold water! When the swimsuit dries the original color returns.


Furthermore, at Breezy we are currently making strides to increase our product selection along with moving into different product categories for both men and women. We envision getting into at least 10 new product categories related to beachwear (ie. hats/sunglasses) and offering mens swimwear by 2022.

Our Technology


We are more than just an ordinary swimwear company. We are leveraging and continuing to build our tech in various ways and it’s just another reason why we are different from our competitors. Here are 3 ways we are leveraging and building out our tech:


1.)  Our mobile shopping which just launched for both iOS and Android in February of 2021 has 3,000+ downloads and we are just beginning to run paid ads to increase app downloads. Why is having a mobile shopping app important? Mobile shopping apps have shown to have a much better user experience and near instant load times. Because of this, it leads to a 3X improvement on conversion rates and 140% increase on average order value when compared to a mobile website. In addition, with our mobile shopping app we can instantly send out push notifications to those who have downloaded the app and market to them new offers. We are seeing a 10X open rate with our push notifications when compared to our email open rates, plus sending push notifications costs us $0 unlike email or SMS campaigns. 


2.) Our proprietary members page & credits system. While we can’t say exactly how we built this out. What we can say is two fold. (1.) We developed an algorithm to manage members' credits. (2.) We created a members only product page where all products have credit values assigned to them and are only available for purchase using credits. 

3.) Our incentive based social actions rewards system (Plans to start development in Q4 of 2021) Essentially, this would allow our members to earn points for different social actions we prompt them to perform. For example, a member can earn 100 points for liking our last instagram post or watching a new product video we just released. Those are just two examples, but we have mapped out dozens of other possible social actions scenarios members can perform. Upon reaching certain milestones with the points they've earned, members would then be allowed to redeem their points for product credits within their account. What this does is increase member engagement by keeping them incentives and thus leads to better member retention rates.

The Business Model


Membership Margins that Drive Profitability

Breezy makes money in 2 ways. 


1.  By selling one-time products directly to the consumer through our e-commerce site. This is how non-members can purchase from us. 

 2. By enrolling new members and collecting monthly membership fees

Though customer acquisition is both organic and through paid media, word of mouth seems to be where most of the lead generation comes from. Existing members, like influencers, post pictures of themselves in Breezy swimsuits on their social media. 


Customers are retained through the subscription model with access to exclusive products and discounts. Furthermore, we have a high gross margin of 82% with the membership, and an AOV of $32.


The average landed cost of 1 swimsuit is $7 and retails for an average of $42.

How We Are Different


Quality and Style with a Competitive Advantage

The swimwear industry is fashion-sensitive, competitive, and highly fragmented. 


What sets Breezy apart from its competitors is two fold:

1. Breezy has found the intersection point between quality, style, and price with its products. 

2. Breezy offers a one of a kind membership for swimwear products that no other competitors offer. 

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The Vision


We Want to be the People’s Swimwear

Our goal is simple: When you walk down a crowded beach in 7 years and ask someone where they purchased their swimsuit - they will reply with one word, Breezy. 


The vision is to become a global leader in swimwear and apparel for all people. Anything a person would need for a fun day out on the water - Breezy will carry it at an affordable price.

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OUR LEADERSHIP


Team Breezy

Kris Izquierdo (CEO) - A serial entrepreneur at heart, Kris started his first business at 8 selling light-up t-shirts at baseball stadiums. At Florida State University, he started multiple online businesses, earned both his certification as personal trainer and his Florida real estate license, and was named a Top 7 entrepreneur under the age of 30 in 2019 by Florida State University. In 2021 Kris made the inaugural Forbes Next 1,000 list which highlights rising stars in business & entrepreneurship. Kris focuses on marketing strategy in order to improve customer acquisition/retention and handles the financial planning at Breezy. 

Tanya Barahona (CBO) – Created the Breezy Swimwear brand with a focus on female empowerment and body positivity. She identified the large gap in body image awareness with existing fashion brands and the market opportunity associated with it. Tanya focuses on the buying/merchandising of the products, operations, and branding. She creates the look and feel of the brand and brings her creative vision to life at Breezy.


Eric Kau (Advisor) - Eric has a track record building and leading high performing e-commerce teams at companies like Amazon, Chewy and BoxyCharm where he is currently COO. At Chewy, he played a pivotal role growing revenue from $250M to $2.3B, and ultimately selling the company to Petsmart for a reported $3.3B. Most recently, Eric helped lead the 8 figure exit of subscription makeup company BoxyCharm as COO.  He brings expertise in organizational development, operational efficiency, and strategic planning to BreezySwim’s Board of Advisors.

Why Invest


We Stand Out on the Beach, and in the Market

We are entrepreneurs who possess the passion, commitment, & resilience needed to become a category leader and own the largest share of the swimwear market. 


On top of that, we have tremendous traction with 2.1 million in revenue and have a proven scalable business model. 


With our headquarters located in Miami, we have access to  some of the best talent  around the world, as the city strives to become the next tech capital.

 

At the end of the day - female empowerment is all about making our products accessible to everyone, which is why we offer affordable pricing. 


Join us in our mission towards making beautiful swimwear with a perfect price range and great quality, because what else could you ask for?

Quick Insert

In the Press

Business Wire

How Breezy Swim Became the Fastest Growing Swimwear Company in America

Forbes

The Next 1000 2021

Offering Summary


Company

:

Breezy Swimwear Inc.

Corporate Address

:

8762 SW 133rd ST., Miami, FL 33176

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$100.00











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$6,000,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest within the first 72 hours and receive additional 15% bonus shares.

Super Early Bird Bonus

Invest within the next two weeks (after first 72 hours) and receive an additional 10% bonus shares.

Early Bird Bonus

Invest within the following two weeks (after completion of Super Early Bird) and receive an additional 5% bonus shares.

Amount-Based:

Tier 1 | $150

One (1) Breezy Color Changing Swimsuit (available for both men/women.)

Tier 2| $500

One (1) Breezy Color Changing Swimsuit + (1) Breezy Beach Towel + 10% Lifetime Discount (available for both men/women.)

Tier 3 | $1,000

One (1) Breezy Beach Bundle which includes (1) Breezy Hat, (1) Breezy Waterbottle, (1) Breezy Towel, (1) Color Changing Breezy Swimsuit (available for both men/women.) + 15% Lifetime Discount.

Tier 4 | $2,500

One (1) Breezy Beach Bundle which includes (1) Breezy Hat, (1) Breezy Waterbottle, (1) Breezy Towel, (1) Color Changing Breezy Swimsuit (available for both men/women.) + 25% Lifetime Discount.

Tier 5 | $5,000

One (1) Breezy Beach Bundle which includes (1) Breezy Hat, (1) Breezy Waterbottle, (1) Breezy Towel, (1) Color Changing Breezy Swimsuit (available for both men/women.) + 30% Lifetime Discount + 5% Bonus Shares.

Tier 6 | $15,000 

Two (2) Round Trip Flights to Miami + 2 Night Stay at a 4+ Star Hotel on Miami Beach + (1) Meet & Greet Dinner with the Founders + One (1) Breezy Beach Bundle which includes (1) Breezy Hat, (1) Breezy Waterbottle, (1) Breezy Towel, (1) Color Changing Breezy Swimsuit (available for both men/women.) + 30% Lifetime Discount + 10% Bonus Shares.

Tier 7 | $25,000 

Two (2) Round Trip Flights to Miami + Two (2) Tickets to Miami Swim Week 2022 + 2 Night Stay at a 4+ Star Hotel on Miami Beach + (1) Meet & Greet Dinner with the Founders + One (1) Breezy Beach Bundle which includes (1) Breezy Hat, (1) Breezy Waterbottle, (1) Breezy Towel, (1) Color Changing Breezy Swimsuit (available for both men/women.) + Work with our designers to design and create your very own swimsuit + 40% Lifetime Discount + 15% Bonus Shares.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Breezy Swimwear Inc.. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of non-voting common stock at $2/share, you will receive and own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Inter company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$51,048.00 USD
$24,126.00 USD
Cash And Cash Equivalents
$8,707.00 USD
$11,129.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$147,757.00 USD
$184,223.00 USD
Long Term Debt
$345,914.00 USD
$0.00 USD
Revenues And Sales
$837,618.00 USD
$609,285.00 USD
Costs Of Goods Sold
$143,317.00 USD
$196,463.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$127,343.00 USD
-$79,672.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Breezy Swimwear has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Breezy Swimwear be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Last day to receive early bird perks + Swim week update!

2 months ago

UPDATE: We have now surpassed the $25K raise amount in only a few short weeks! We are so excited with the early interest we have had plus the success of our Miami Swim Week Show which took place this past Saturday. In addition, there is only 1 day left to receive early bird perks.


We are happy to announce, Breezy has just been featured in the USA today for our incredible looks at swim week! You can read the full article here: https://www.usatoday.com/picture-gallery/entertainment/celebrities/2021/07/14/miami-swim-week-2021-runway-photos-saweetie/7960624002/


In case you missed the live stream of the show you can watch the replay down below! 

Our show begins at the 42 minute mark.



Here are a few photos from the event!


MIAMI SWIM WEEK LIVE STREAM! 7/10

2 months ago

We are happy to announce we will be participating in Miami Swim Week to unveil our new summer collection! The largest in-person Official Miami Swim Week Shows happen ever summer in July at the SLS South Beach. We invite you to watch our LIVE runway show on Saturday July 10th. 


Watch the Live Stream on Saturday July 10th at 8pm!




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