The Breaking Normal offering is now closed and is no longer accepting investments.

Breaking Normal

Because all things normal must come to an end

Regulation Crowdfunding
Encinitas, CA
Consumer Products
Accepting International Investment
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BREAKING NORMAL: Putting REAL back into REAL-ationships

Introducing BREAKING NORMAL: a groundbreaking social networking and party game app, catalyzing real human connection, while pushing the boundaries of cultural conditioning and communication. Current social media apps and cultural communication habits do not foster or reward authenticity, transparency and vulnerability that are required for real human connection. BREAKING NORMAL does.

We are the only social app that helps you convey your truth

We are the opposite of Facebook.

“As porn is to sex, Social Media is to friends.” 

The Breaking Normal app offers a great value as the realest game for cultivating true connections and the social media platform for making real friends.  It is time for something new, to stop spending so much time fantasizing about friends, but instead get to truly connect with them. 

“Social Media (as we know it) is to human relationships as College is to Education. It’s time for something new. Social media apps have become a spectator sport. That’s why we created The BREAKING NORMAL App. Our pioneering technology will train you to practice authentic communication every day, inspiring genuine human connection plus it is really a fun experience.”

Daniel Eisenman


If you believe like we do that...

  • Technology can be used to bring us together not divide us.

  • There is a hunger not only for truth-seeking but truth-telling.

  • People are yearning for a space to be themselves and connect with others on a deeper level.

Then please join us as we develop and grow the BREAKING NORMAL brand and message. Our technology will revolutionize social media networking for generations.

The Offering


$2.00 per share of Common Stock│When you invest you are betting the company’s future value will exceed $2.1M.


Any investment above the minimum can apply the full value to a retreat. 

If you invest $500+, you will receive a 5% discount on anything on for purchase.

If you invest $1,000+, you will receive a 10% discount on anything on for purchase.

If you invest $2,500+, you will receive a 15% discount on anything on for purchase. 

If you invest $5,000+, you will receive a 20% discount on anything on for purchase including a personal meeting with Daniel Eisenman.

*All perks occur after the offering is completed.

Our Mission

  • Build a community of accountability.

  • Incorporate face-to-face dynamics through video-only messaging technology to bring the nature and quality of real human interaction.

  • Foster positive, authentic, and transparent communication that elevates confidence, creativity & health.

  • Promote physical and emotional well-being.

  • Provide the space to practice showing up at our highest potential and be held accountable to that standard.


Here’s how it works! It’s not just a game.  


Experience self-acceptance through radical self-expression by harnessing the power of time and creative constraints to help you bypass your monkey brain and speak from your heart. 


Explore challenges designed to help you unleash your creative self-expression. You may laugh till you cry or cry till you laugh but we guarantee you will feel new levels of aliveness. 


You're about to connect, laugh and feel deeper than ever before. Develop REAL-ationships with your loved ones and a global Tribe of like-hearted people committed to Breaking Normal.

1. We ask a question to all subscribers.

2. Each user has only 30 seconds to respond to the question, both in the game and on the video challenge. 

3. This means there is no time to think. They are pushed to speak their truth, straight from the heart.

4. They give before they receive. 

5. Communication is based on authentic truths and not what is perceived as what others may want to hear.


We are all about encouraging radical authenticity and inspiring vulnerability.

*Product is still currently under development

What People Are Saying About BREAKING NORMAL

Our Business Plan

+ The App will follow the Freemium business model

(Trial + Subscriptions + In App Purchases)

+ White Labeling

+ Premium White Labeling

“Over the past decade “freemium”—a combination of “free” and “premium”—has become the dominant business model among internet start-ups and smartphone app developers. Users get basic features at no cost and can access richer functionality for a subscription fee. If you’ve networked on LinkedIn, shared files through Dropbox, watched TV shows through Hulu, or searched for a mate on Match, you’ve experienced the model firsthand.”

The Marketplace

The Social Media market is growing and ready for a change. The potential for growth in this market is immense and flexible. Here are the stats to prove it:

  • The number of internet users worldwide in 2018 is 4.021 billion, up 7 percent year-on-year

  • The number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year

  • The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on-year

  • Annual growth continues apace, especially in active mobile social users - 39% penetration up 5% from 2017.

  • Share of web traffic by device highly favours mobile at 52% (+4% year-on-year change), whilst Desktop remains in second place with only 43% of device share to all web pages, down by 3% year-on-year.

Because of our revolutionary technology, and the immense social media market, we believe that BREAKING NORMAL fits into all of these categories-

  • Group Counseling apps

  • Social Media Apps- Facebook/IG/Snapchat

  • Group game apps - HeadsUp, HQ Trivia

  • Messenger Apps

  • Video chat Apps

Our Marketing Plan


  • Leverage the EXISTING Social media presence of Daniel, wife and co-collaborators of more than 1000 users to funnel and drive traffic to the app store and Breaking Normal website. 

  • Target social media campaigns and cross-collaborations.

  • Invest in Facebook, Instagram, and YouTube ads to funnel traffic to the app store.

  • Invest in a new website and SEO to drive traffic to the app store.

App Development Update 

The app has been through a successful Alpha and Beta testing launch on the app store with 600+ users have already downloaded the app and thousands more have experienced the cutting edge communication and self-expression techniques in person at live events. The app is currently under construction to be released soon. 

The bare bone, minimal viable product of the app is currently available on the apple app store and is being tested & utilized by family, friends, allies, and fans.

In the coming year, our focus will be mainly on marketing our product and getting the app to more users and this will be done through media advertising as well as running email campaigns and social media ads. Our goal is to reach up to a million users from launch date into the following year.

Who We Are and Why You Should Invest

Daniel Eisenman graduated Pre-Med from Emory University with a BS (Key Acronym) in Biology and  took the MCAT about 10 years ago. Before applying to medical school to stay on the path of "NORMAL" as people advised him, he decided to "take a year off." That year off has now turned into a decade of BREAKING NORMAL adventures throughout all 50 states and 20 countries. 

He travels the world as a keynote speaker and facilitator of Breaking Normal Experiences / radical retreats and workshops (though he likes to call them playshops, as what's more pure than play?) based on the principles of raw honesty and emotional freedom. He found that the common theme through his journey and experiences was that so many people seemed to be trapped in self-imposed prisons, keeping a lid on their genius, joy, and growth. Thus Breaking Normal was birthed as a way for people to free themselves from this self-imposed prison.

The BREAKING NORMAL team consists of individuals with strong morals and values which constitute the backbone of the app; transparency, authenticity, and vulnerability. The background of the team supports the practice of conscious communication which is predominantly what the app offers.

We want you to join this team as an investor. Help us disrupt traditional social media with a platform that promotes positive, real engagement. Invest in BREAKING NORMAL.

Offering Summary




Corporate Address


3808 Tower View Ct , Austin, TX 78723

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum subject to adjustment for bonus shares. See Bonus info below.


Any investment above the minimum can apply the full value to a retreat. 

If you invest $500+, you will receive a 5% discount on anything on BreakingNor for purchase.

If you invest $1,000+, you will receive a 10% discount on anything on for purchase.

If you invest $2,500+, you will receive a 15% discount on anything on for purchase. 

If you invest $5,000+, you will receive a 20% discount on anything on for purchase including a personal meeting with Daniel Eisenman.

*All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

Breaking Normal, Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in StartEngine's own offerings.

StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Common Stock at $2.00 / share, you will receive 110 Comomon Stock shares, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.

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Most recent fiscal year-end:
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Total Assets
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Cash And Cash Equivalents
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Accounts Receivable
$0.00 USD
Short Term Debt
$0.00 USD
Long Term Debt
$0.00 USD
Revenues And Sales
$0.00 USD
Costs Of Goods Sold
$0.00 USD
Taxes Paid
$0.00 USD
Net Income
$0.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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