The Brand3d offering is now closed and is no longer accepting investments.

Brand3d

All-In-One 3D Digital Production Toolkit

Brand3d

All-In-One 3D Digital Production Toolkit

Tampa, FL
Design
Gaming
Brand3D is a SaaS-based, no-code, 3D asset production and publishing platform that allows businesses to capture, create, and publish 3D content for web, mobile, AR, VR, and the Metaverse. The Brand3D SaaS platform has been on the global market for over 10 years and supports a myriad of different file formats, technologies, devices, and web browsers, uniquely positioning us to support the demands and growth of the greater digital marketplace in the coming years.

$110,220

raised
61
Investors
$8M
Valuation
$2.00
Price per Share
$150.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$110,220

raised
61
Investors
$8M
Valuation
$2.00
Price per Share
$150.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on June 24, 2022 and is no longer accepting investments.

Reasons to Invest

The 3D market is heating up—in 2020, the global 3D mapping and modeling market was estimated at US$3.8B, and is expected to grow to $7.6B by 2025.*
We believe Brand3D is uniquely positioned to drive growth in 3D content for the Metaverse; our platform IP includes the most optimized mobile technology for 3D viewing, a must-have to scale to the rapidly growing mobile 3D market.
Our business grew 3x from 2020-21, fueled by both SaaS revenue as well as growth in our B2B business, which will offer us a more sustainable growth trajectory.

*Market statistics provided by Markets and Markets (source)

A 3D Content Production Platform to Level-Up Your Digital Assets


We believe that premium, interactive digital content is more critical than ever to engage and retain customers across the digital marketplace. Yet the creation of digital assets remains largely out of reach for most organizations, with platforms limited in their capabilities, accessibility, and solutions. At Brand3D, we’ve developed an easy-to-use content production platform that caters to anybody regardless of coding experience, integrates with any web-based digital device or environment, and manages hosting, embedding, and analytics—all through our SaaS platform.

 


We’re the all-in-one 3D toolkit for every online business looking to level-up their game. While startups are scrambling to enter this space, Brand3D has a toolkit and integration that puts us way ahead of the competition. Over 10 years of operation, we’ve built up a dedicated base of over 100,000 users, and our existing customers include AT&T, Whirlpool, Motorola, and Steelseries. Looking ahead, billions of digital assets will be required by businesses across the globe, and Brand3D is in a unique position to expand its presence and capabilities and become a leader in this vast new market.

The Problem


3D Tools Haven’t Kept Up With the Digital Marketplace


The design and development process for 3D content provided by existing platforms is too time-consuming and costly. There’s also a disconnect between the leading platforms and the capabilities of web browsers, particularly on mobile devices. The overall result is a missed market opportunity that leaves online businesses struggling to differentiate their goods and services to an audience with increasingly demanding expectations around the quality of digital content. (source)


As e-commerce and the digital marketplace grow at an ever-faster pace, further expedited by new innovations such as Facebook’s Metaverse, content studios and game developers will need more accessible and sophisticated tools in order to keep up with the demand.

The Solution


An Easy-to-Use SaaS Platform for 3D Content Production

Tap or click above to begin 3D model viewer.


Brand3D is a battle-hardened SaaS platform that allows any online business to take a standard 3D file and add animation, interactivity, and configurability to capture customers and increase revenue. Our solution integrates with all online platforms using the latest web technologies, requires no prior knowledge of 3D, and can be used without software development experience. 


Users can upload standard 3D files into our viewer, configure product views and variants, create virtual cameras and camera navigation, and change colors and materials, along with an extensive list of other services. The resulting interactive 3D experience can then be easily shared on websites, e-commerce stores, social media, and live video streams. The platform also supports advanced softwares such as Blendr, Maya, 3DMax, Cinema4D, T-Shot, and Houdini. 


Tap or click above to begin 3D model viewer.


You can think of our service as an advanced presentation toolkit, where we take existing 3D models (like information in a slide) and add sophisticated interactions, animations, and other effects, all without the need for programming, 3D skills, or other technical expertise.



Brand3D has two core services, the first of which is a self-service Freemium SaaS platform, with our monthly subscription fees ranging from $1–$250. This allows individuals and small businesses alike to create and share interactive 3D experiences and custom solutions to help communicate product stories to their customers. 


Our Enterprise Saas platform, targeted at higher-end customers, utilizes the same technology, with monthly subscriptions beginning at $1,000 and up. We’ve now built up an existing user base of over 100,000 over our 10 years of operations, and we’re ready to expand our market share and serve the increasing global demand for eye-catching 3D content and experiences.


The Market


The Metaverse Will Fuel an Explosive Need for 3D Digital Content

Brand3D is looking at a massive, growing market for creating 3D content—in 2020, the global 3D mapping and modeling market was estimated at US$3.8B, with an expected growth to $7.6B by 2025 (source). Responsible for this increased push for 3D assets are digital agencies designing interactive content, online sellers increasingly competing for customer attention in the digital space, and gaming & specialized content creators who are continually pushing the envelope for what’s possible in our shared online world.  


With the recent announcements by Facebook and other major players about the Metaverse, this growth will only be accelerating further, serving us with an opportunity to provide one of the most cost-effective and fastest-to-market solutions for sharing, visualizing, and distributing content across the Internet.


(source)


The market for 3D visualization on the web involves a handful of incumbent players, most notably Sketchfab, which was recently acquired. It’s an extremely challenging market to enter, with existing companies tending to focus on one area of specialty, such as advertising, AR/VR, visualization, e-commerce, or 3D tools. Just recently in 2020, Google discontinued an attempt to build a web-oriented 3D platform, highlighting that even some of the biggest companies haven't yet solved the puzzle (source). 


Unlike our competitors, Brand3D offers all of these capabilities with a comprehensive 3D platform for online services. We believe that larger companies such as DDS and Adobe are mainly focused on computer aided design (CAD) tools or higher-end, advanced content (TV, movie production); as a result, these tools aren’t suited for creating web and mobile content. Brand3D’s platform has been uniquely developed for performance across all devices and screen sizes, and after operating for over 10 years, we have an integration and toolset that is head and shoulders above the rest.

Our Traction


10 Years of Expertise, Major Corporate Clients, and Over 100,000 Users

Brand3D began back in 2010, when our founding team built an open-source 3D project that drew over 100,000 users across the globe. Between 2016–2020, we were acquired by a European private equity company, and we shifted our focus towards developing enterprise solutions for global corporations such as Target, Whirlpool, Motorola, and QVC. In 2020, the Brand3D management team spun off and incorporated in the US through an MBO, transferring all assets to the new entity, and later that year, we joined the Kaltura Premium Marketplace


In 2020–2021, we grew our revenue 3x, reaching $270K in sales, and signed contracts with multinational enterprises including AT&T and Kaltura. Moving forward, we’re focusing on the SaaS market and recurring revenue streams. We’re now raising funds in order to position ourselves as a leading provider of technology for online businesses ready to participate in the Metaverse ecosystem.

Why Invest


Poised to be the Leading Toolkit for the Future Digital Marketplace

Brand3D is looking at a wealth of incredible business opportunities in the years ahead, as the 3D industry continues to grow and the economy goes increasingly digital. We’re ready to accelerate our existing growth, with a proven service in a high-demand market segment. We’re actively recruiting new customers and looking to grow our capacity for customer migration in the next 12 months, in order to maintain an edge over our main competitors.



In the medium term, we’ll be securing new B2B business from Fortune 100 countries, top ed-tech providers, and other enterprises through our partnership with the leading provider of online video and meeting services. As we look to the long term and the future of the Metaverse, we’ll have the technology and positioning to provide the suite of tools necessary for organizations and individuals to effectively manage the transition.


We strive to take full advantage of these new business opportunities, and we need your help to ensure we have the resources and capacity to do so.


Tap or click above to begin 3D model viewer.

Offering Summary


Company

:

Brand3d, Inc.

Corporate Address

:

9936 Stockbridge Dr, Tampa, FL 33626

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$150.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$8,000,000.00











*Maximum number of shares offered is subject to adjustment for bonus shares. See bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Time-Based:

Winged Dinosaurs Bonus (Very Early Birds)

Invest within the first 48 hours and receive 20% bonus shares

Super Early Bird Bonus

Invest within the first 5 days and receive 15% bonus shares

Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares

Amount-Based:

$333+ | The 3D starter package

Get a free webinar on how to create your own private Metaverse and get free hosting of 3 3D models on our site for 3 years. Get a 10% discount on all our products and services.

$1000+ | Your Personal 3D Experience

Get your own Metaverse site and host your 3D models with a massive 50Gb storage quota on our SaaS platform. Get a 15% discount on all our products and services.

$2,500+ | Your Professional 3D Experience

Get 10% bonus shares and your 3D Experience ready for business use and upgraded to 250Gb storage space. Get 20% discount on all our products and services.

$5,000+ | The Ultimate Metaverse

Get 15% bonus shares, your very own Customized Professional 3D Experience (we will work with you to get it just right!) and previous perks upgraded to 1000Gb storage. Get a 25% discount on all our products and services.

$10,000+ | The Complete Metaverse

Get 20% bonus shares + Ultimate 3D Experience package + Join our team of advisors in monthly meetings to help us shape the future of the company + Join the founder team for a one-on-one dinner + Get a 30% discount on all our products and services.

*All perks occur when the offering is completed.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

The 10% StartEngine Owners' Bonus

Brand3d will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.00 / share, you will receive 110 Common Stock shares, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share. This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail. Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$118,176.00 USD
$80,588.00 USD
Cash And Cash Equivalents
$25,378.00 USD
$80,588.00 USD
Accounts Receivable
$12,519.00 USD
$0.00 USD
Short Term Debt
$68,659.00 USD
$69,000.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$213,853.00 USD
$70,466.00 USD
Costs Of Goods Sold
$37,413.00 USD
$12,850.00 USD
Taxes Paid
$9,979.00 USD
$0.00 USD
Net Income
$37,928.00 USD
$11,488.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

THE FINAL HOURS - TRY the Brand3D platform yourself!

4 months ago

It is now the FINAL call for investments in Brand3D! 


We want to thank you all for your support!


As a final thank you, we created this Startengine branded demo especially for you:


CLICK HERE TO TRY THE BRAND3D PLATFORM


Simply press the button: "Select 3D Template" and then "Preview in 3D" to see the resulting 3D model!

Thanks,

The Brand3D Team

LAST CHANCE to invest in Brand3D and the future of retail!!

4 months ago

Dear Startengine supporters!

We have been thrilled for your feedback and to get to know many of you personally. Your input and feedback has been invaluable.

We are now only a few days from closing and we strongly urge you to take advantage of this last call for taking a stake in one of the last independent companies in our space! 

As you may have read from the campaign page, our direct competitors have either been acquired by larger companies (Sketchfab by Epic Games), or have taken in significant VC capital (Threekit, Cappasity).

During our short time on Startengine, we have made significant progress with our partner Kaltura, we have been featured in large publications such as Authority Magazine and CxO Magazine and we have teamed up with several retailers and technology companies who are now also investors in Brand3D.

Dont miss out on this amazing chance to invest in our battle proven technology platform and rapidly expanding business!

Thanks for your support!

The Brand3D Team

The Metaverse Design Studio - bridging the gap from 2D to 3D

4 months ago

First, we would like to thank our many followers on Startengine for all the feedback we have received since our launch a few weeks back – we really appreciate it!

Second, we are excited to introduce a new Brand3D service that we believe could revolutionize the production of 3D assets for the Metaverse. In short, the tool allows any non-technical user to quickly create 3D models by uploading a 2D photo or even use the camera on a smartphone. The video below shows how a couple of examples of how to do this in 3 easy steps. The resulting 3D model can then be published to an ecommerce store or website using a URL.

 

Notice how the tool also allows the user to request new 3D templates using a form.

Lets give you a little more background on why this technology could be so important for the success of the Metaverse. As you may already know, the two main ways to create 3D content are:

  1. By scanning objects into 3D using either a dedicated scanner, or the new generation of smartphone apps that can turn the camera into a 3D scanner, or
  2. By 3D creators developing 3D content in a myriad of different development tools

Brand3D was formed as a spin-off from Global Scanning, a world leader in large format scanning, and the Brand3D team has been deeply involved in the development of the software for the market leading Scan Dimension 3D scanner. We have also partnered with both Laan Labs and TRNIO – providers of the most successful 3D scanning apps on the Apple Appstore to bring app scanning into the Metaverse. These experiences have given us deep expertise in the area of 3D scanning using both dedicated hardware and smartphone apps.

Brand3D team members have also been deeply involved in development of leading 3D authoring tools, such as Blender, and have deep domain knowledge in the area of 3D authoring and animation using the latest open source and commercial 3D tools.

We are now combining our expertise in these two areas into the creation of the Metaverse Design Studio, which we believe will further the acceleration of 3D and the Metaverse in next generation retail and beyond.

Brand3D's Will Burns III will be at NFT.NYC later this month

4 months ago

Will Burns III (Co-author of the IIIE Virtual World standard and to many the "father" of the Metaverse) is representing Brand3D at the upcoming NFT.NYC - the world's largest Metaverse and Web3 event. He is invited by the event organizers and will be participating in numerous panel discussions and other events during the chain of events.

Will is participating in numerous events and will be networking with partners, customers and potential investors at the events.

We thank Will and other members of our Advisory Board for their continued positioning of Brand3D as a key player in the Metaverse and the future of retail.

The Brand3D Team

Another strong growth milestone reached!

4 months ago

Thanks to the support of our many subscribers, followers and investors, we continue to see strong growth in our user base:

Thankfully, this strong growth is backed by all green numbers in our SaaS subscription metrics as outlined below:


We believe Brand3D is in a unique position in this rapidly growing market! Get in at the ground floor and start trading your shares on the Startengine Secondary trading platform after the lockup period! 

This is your chance to invest in the Metaverse!

The Brand3D Team

New website to better showcase latest successes

4 months ago

Hi all,

We are SO close to the magic $100k mark at which point we will be featured in Startengine's weekly email blast to 760,000+ investors. Please let your friends and colleagues know about this great investment opportunity and how Brand3D is positioned to change retail.

... and make sure to check out our brand-new website showcasing Product Visualization in the Metaverse (www.brand3d.com)


The new website showcases some of our latest successes with luxury brands such as Chanel, Rolex and Valeo and we hope it will continue to support the growing interest in the Metaverse and our no-code approach to scaling 3D for online businesses:

Feel free to take the live Metaverse Fashion Studio demo for a spin by clicking here!


Thanks,

The Brand3D Team 

The Metaverse Fashion Studio - New Brand3D Product

5 months ago

We are excited to announce a brand-new product in our portfolio - the Metaverse Fashion Studio. In short, this add-on to our existing SaaS platform allows fashion brands to quickly set up fashion shows in a branded Metaverse hosted by our solution.

Brand3D will demonstrate the solution to leading fashion brands early next week. 

Here is a sneak preview for our Startengine followers - see how the solution allows quick, no-code customization.




Once the design is done, its immediately available for the web, email or social networks using a URL.

We look forward to update you again soon as this new product is rolled out to our global customer base!

Thanks for your ongoing support,

The Brand3D Team

Will Burns III - a Major addition to the Brand3D team!

5 months ago

We are excited to announce an amazing addition to our team. Will Burns is one of the "founders" of the very Metaverse concept and has over twenty years of experience within marketing, design, research, and implementation for all areas of synthetic immersive environments. With a particular interest in binaural audio, virtual environment sociology, trend forecasting, and immersion, his insights are often sought after and have shaped the entire industry. 

Among Will's many achievements, he spent over 6 years working with the IEEE as Vice Chairman of the Virtual World Standard Group (P1828)

Will Burns III on LinkedIn

Will is going to be instrumental for expanding our strategic vision in his role as advisor.

We look forward to shaping the future of the Metaverse with the help of Will's invaluable guidance.

A thank you to our loyal community! | Insider Investment Notice

5 months ago

We're excited to see our community has joined as investors in Brand3D.

Our Insiders have invested a total of $3,105, which may not seem like a lot, but we see it as a strong statement of support!

Thanks,

The Brand3D Team

Another strong month for our Software-as-a-Service business!

5 months ago

We are proud to announce yet another strong month with "all green" stats on our SaaS business.

Keep in mind that all our revenues are aggregate values, so this will compound into a strong growth over time.

Most important is the Lifetime Value, which projects the loyalty and quality of our subscription user base. This is up by an astounding 70% due to a number of high-value subscribers joining our service.


Once again thank you for all your support and feedback to date!

The Brand3D Team

New brand using our platform: Jacuzzi Spas and a closer look at our No Code 3D Toolkit

5 months ago

We are excited to welcome yet another world-famous brand to our portfolio: Jacuzzi Spas. Using our award-winning 3D production toolkit, Jacuzzi is working to create a unique next-generation shopping experience for any customer on any device from PC to mobile phones.

Here is a look into the features that allows our customers to create amazing 3D experiences without the need for coding or 3D skills:

Thank you,

The Brand3D team

Create 3D models in seconds using a mobile phone - and redefining 3D video

5 months ago

Did you know that creating 3D content has become even easier with some of the latest iPhone and iPad models? 

Watch this short video showing just how easy it is to create and upload content for the Metaverse!


 

We believe that technology like this will drive an explosion in content generation and make Brand3D an even more attractive investment.

Please let us know if you have any questions or comments!

In other news, we are helping one of the frontrunners in the automobile industry, Valeo, redefine 3D video in their mini-metaverse:


Thanks for all your support and feedback!

The Brand3D Team


BETTER THAN REAL 3D - - and interview in Authority Magazine

6 months ago


Greetings Startengine Supporters! 

Thanks again for your tremendous support and feedback over the last few weeks!

I would like to use this opportunity to both give you an idea of just how powerful and disruptive our 3D technology can be.

3D technology combined with digital artwork is disrupting the $1.6B commercial photography industry (source: Market Research, 2019) by replacing costly and inefficient product photography with 3D rendering processes. For example, for Bacardi we helped create virtual alternatives to existing product photography processes. For example, for the Bombay Sapphire product, we created a virtual representation of a gin cocktail that was not only as attractive as the real thing, but also allowed small adjustments to be made any time without having to re-establish the props in a photo studio, etc.  See the photo below for an example of such an entirely artificial 3D rendering


We even did “blind testing” with real-world photos and users actually thought these artificially generated cocktails looked more like a cocktail should look and more real too.

You can read more about this and other examples of our past successes here in this Authority Magazine interview: 

https://medium.com/authority-magazine/hans-hansen-of-brand3d-on-the-supply-chain-and-the-future-of-retail-625b4966e461

Brand3D in CxO Magazine + Q&A Session with Brand3D CEO Hans Hansen

6 months ago

We really thrilled to share another strong boost in our active user base! Several of our new StartEngine investors have already been actively sharing our great technology in their network. Thanks for your invaluable support!

We are also really excited to share this detailed interview by Michael Vizard of CxO Magazine featuring our CEO Hans Hansen.

Click here to watch the interview of our CEO Hans Hansen featured in the renowned Digital CxO Magazine

See the full transcript of the Digital CxO interview below. Note: No agents, representatives, employees, consultants, contractors, subcontractors, investigators, attorneys, and/or any other persons or entities acting or purporting to act on behalf of Digital CxO are affiliated with Brand3D or this StartEngine campaign 

We hope you can get some of your questions answered from this interview, but if you would like to ask the questions directly to our CEO, here is your chance. Simply dial into the following Zoom meeting on Wednesday to get direct access:

Wednesday 18am ET (8am PT, 5pm / 17.00 CET)

Join the Zoom Meeting with this link:

https://zoom.us/j/96269693629?pwd=NmZSd1pZTHhWYW9PNEZ5K2xVM2FyUT09

Meeting ID: 962 6969 3629
Passcode: Sj8tBj


Hope you can make it, but we will also record the session so drop us a note at contact@brand3d.com if you want the recording.

As a bonus, please see this live demo we created as fan art for another great company here on StartEngine: BOXABL. Try to assemble and disassemble a model of their modular mini-home or take a look at their Youtube video without leaving the mini-Metaverse (please use Chrome or Firefox for the best experience)

Thanks!

The Brand3D Team

Transcript of the Digital CxO Interview follows below:

Mike Vizard: Hello, and welcome to the latest edition of the digital CXO Video Cast. I’m your host, Mike Vizard. Today we’re with Hans Hansen who is CEO of Brand 3D. They help websites and retailers and a bunch of other organizations embed 3D type of images into their applications to improve the overall sales experience. Hans, welcome to the show.

Hans Hansen: Thanks for having me, Mike.

Mike Vizard: 3D has been around for a little while. It’s perhaps not as widely important as it might be, but we hear a lot now more about the metaverse. So how do you think 3D and the metaverse will all come together and kind of change the whole buying-shopping experience, both for consumers and for that matter for B2B?

Hans Hansen: Well, as you have said in the intro here, 3D investments for most businesses is a long-term investment. So you’re creating 3D now that’s a way to go later for the metaverse as that is getting built out. And what brand feeding and my company is all about is taking advantage of the 3D content today. So we basically allow any business to embed content into any web context without need for virtual reality glasses, and without waiting for the metaverse to really happen, but other 3D assets once developed can be inserted into the metaverse of the future.

Mike Vizard: Why don’t I see more of these 3D applications? What’s the challenge, and what does it take to get people down this path?

Hans Hansen: Well, there’s been a couple of hiccups. So not to take dimes like Amazon has made acquisitions into 3D. They’ve acquired Bodylabs out of New York. Target and other retailers have done the same. But I think it comes down to IT’s journey. So there just hasn’t been enough framework for embedding 3D. And you know, companies like ourselves have been around for a long time. We’ve been doing web embeds ad hoc you know, in websites all over the world. But getting to the retailers, getting through the IT scrutiny and IT audits required to embed 3D, that has taken a while, but I think we’re beginning to see it now. We’re seeing more and more visual product configurators on websites where you can configure a product, and then you know, make an order on the product. Not mainstream products yet, but it’s coming. I mean we see it now. I mean a lot of our customers are retailers so it’s just a matter of time.

Mike Vizard: In addition to the metaverse, people have been talking about augmented and virtual reality for a while. Are these all one and the same things, or are there slight differentiations between 3D, augmented reality, and the metaverse that we’ve got to figure out?

Hans Hansen: Well, if you talk about the metaverse and Facebook, or meta since, then it’s one thing. That’s an immersive environment where the entire web changes into a 3D world. But if you talk about embedding content into augmented reality, we’ve seen companies like Ikea have augmented reality in their mainstream offering for a long time. We offer that right out of the box with our service, so you don’t even need to download an app. You can just take any 3D model that’s _____ augmented reality. You can take your smartphone, you can place a car in your driveway. You can put that sofa in your living room. It’s all there. It’s all out there. So I think the difference between augmented reality and virtual reality is that augmented reality is already out there. Virtual reality is still waiting for the headsets.

Mike Vizard: What is the hard part about setting all this up right now? You alluded to some IT issues, but what level of expertise do I have to have in order to take advantage of these kinds of presentations?

Hans Hansen: Well, less and less. So it’s getting more and more common to get access to these 3D models. It’s almost like what _____ was in the ‘90s so there are more and more sites where you can download 3D models in standard format and then you can upload them to services like our P3D service. You can upload it to Sketchpad. You can upload it to a myriad of different 3D hosting sites. Once it’s uploaded then you can share it on the web with just a single line of code. You can view it in augmented reality. And you don’t have to be technical. It’s virtually downloading a file, uploading a file, pasting the URL and you’re good to go.

So we’re seeing an increasing number of Shopify outlets with a "longtail" of Shopify retailers using this. We have customers doing augmented reality for their art. So you can place their art on your wall and see how it looks before you purchase. That’s all available today. So I think that’s really the game changer once people realize that this technology is out there.

Mike Vizard: Are we approaching a point where the average buyer, whether they’re a consumer or corporate for that matter, may look at your product and kind of assume you’re outdated because you don’t have some sort of 3D presentation that they can play with and look at, and kind of examine something, because I think a lot of people don’t want to have that sales call until the last minute.

Hans Hansen: No. I totally agree. It needs to be as accessible as possible. And it can’t be a sales call. It can’t be where you have to handhold the retailer to get this technology out there. They need to be able to play with it. They need to be able to create a 3D environment, and get it on their website very, very easily. And then yes at some point you’re right, when virtual reality becomes pervasive so everybody has a headset, kids don’t go to school, but they just wear their headsets and _____ glasses. That future is coming, but it’s probably still ten years down the line. So I think there’s a lot going to happen in retail before that becomes reality.

And you know, all technology is following all the standards and technology trends so yeah. No, I don’t see that as a risk for my company at least.

Mike Vizard: Do you think people will be less inclined to actually want to go to a mall or actually have to physically touch something, or will they just use this as a tool to kind of decide when they want to go to the mall and for what exactly? There won’t be this kind of random shopping. You know, be like well I already checked this out. I know exactly what I’m looking for, and I’m going to go get that specific thing.

Hans Hansen: I think it’s going to be a combination. I don’t think that physical stores are going away. I mean, we don’t see that. They’re shifting in focus. People still want to be able to go in and touch an object. But exactly as you say, retailers, even brick-and-mortar retailers like Home Depot have seen a 30% decline when they started using 3D and 360 in returns. Because when their shoppers either bought online or in-store, they already knew the product. They’d already taken a look at – you know, for example I showed you this x-ray vision into a dishwasher where you could see all the different features. That kind of in-depth walkthrough of the product where you almost feel like you’ve had the product, where you put it in your kitchen, you put the dishwasher in your kitchen so you’ve seen how it looks before you go to the store, and maybe sign the contract, because for larger purchases people would still want to go into a physical store in many cases. But as you say, then they’ve already done the deep dive into the technology. The features.

I mean, I have another example. Motorola. We did a walkthrough of the Motorola product. It’s a _____ with fifty-seven features. The only digital presentation of this they had was a thirty-seven-minute long video on YouTube. We replaced that, creating a nursery where you could see all the three components. Both the alarm itself that had a camera, the screen where you could see, you know, what was going on, as well as the Smartphone app. We walked the customer through all of that. We created a heat map where you could see where people clicked. What they were most interested in. And suddenly those fifty-seven different features became fifty-seven different journeys into that product, and it was trackable. And you know, it just opened up a myriad of new possibilities that you would never be able to do with video. You’d never be able to do in-store in the same way.

Mike Vizard: Are there some best practices for implementing this and telling a narrative around it, because I’m sure a lot of people have, at this point, done a lot of trial and error, but what have you seen, or what do you think people should know going in?

Hans Hansen: Keep it simple. So focus on the product. Make sure you have a high quality representation of the product. There are many ways to do this. You can 3D scan, and we have support for the leading Smartphone 3D scanner apps. Once you’ve scanned something you get a very high quality representation. Then focus on camera and navigation rather than making a super complex 3D model for most products.

So for example, use our technology or similar web technology to create camera angles. Zoom in on what’s important. Put text labels that explain what is going on. Either if it’s a technical product; the feature breakdown. If it is a fashion or an apparel piece, focus in on what makes this different. Is it a high quality seam? Is it a better cloth than the competing products? Is it a better, more humane manufacturing process? All of those things can be explained on the model as if you were in-store, and present that.

Make it simple. So make it clickable and simple, and break it down so that it’s easy for the customer to get an overview and kind of keep the perspective.

Mike Vizard: When people look at 3D, of course, they already start thinking a lot about games. So do you think that with this kind of technology that we could gamify a lot of the shopping experience in ways that we haven’t thought through before?

Hans Hansen: Absolutely. And things like loyalty programs where you kind of start paying loyalty points for exploring products is an area that hasn’t been explored much. There’s a lot of talk about NFTs these days. An NFT is just like a digital representation of some physical good. So maybe use some of that thinking in retail. So think of your product as not only a physical product, but also a virtual digital representation of the product. Make sure that people, even if they don’t buy the product, make sure that they show their loyalty.

So for example, people pay a lot for sneakers. Right? And some of these sneakers are very pricy. But they only buy so many. I mean they have a certain budget. Why not let them earn loyalty points by sharing other models that they would never invest in to their communities. You know, exploring them in 3D. Sharing them with one click. It’s something that’s available today. You can do it. And why not, you know, take that, as you say, gamify the pre-buying experience as well as the post-buying experience.

Mike Vizard: Do you also think that the cost of testing products will drop because I will be able to have a richer experience and I’ll get some more insight from my customers about what they might like, from a design perspective at least, if not a functionality perspective?

Hans Hansen: Absolutely. And I think there’s two steps to this. First is, as you say, testing it before you actually decide to produce it. Once you make the decision to start production, use the Tesla model. I mean, presale using a very attractive 3D model of the product. Make sure that you have people buying into it.

I mean, for example, the sneakers. If this is a $500 or $1,000 sneaker, why not have people pay a down payment once they want that new model. They’ll get it before everybody else, just like you get the Tesla before everybody else, but you make a small down payment. I think we’re going to see a lot more of that, and that’s going to be enabled by attractive 3D models.

Mike Vizard: We hear a lot about artificial intelligence these days. How do you think that this technology and AI might come together to kind of transform the way we think about buying and selling?

Hans Hansen: Yeah. First of all, I think AI is very, very important in the digital processing of 3D. So I think we’re going to see more and more 3D content creation using AI. so that you can very quickly and cost effectively create variance on one product using AI. You’ve already seen some researchers from Stanford and elsewhere create 3D model variants using AI. So you take one sneaker and then you can basically calculate a myriad of other variants.

That’s also back to your question about testing. Using AI to generate new product variants that you can then test to make sure that you produced the one that people really want is a very interesting aspect.

And I was being interviewed about 3D printing where AI plays a very, very important role optimizing the 3D printing process so you can print better, faster, more reliably, and you can scale printing to sizes that wouldn’t be possible without AI. So I think the same thing applies here.

By using AI you can certainly present 3D in ways that we can’t even think about right now. You can embed 3D into real-world scenes way beyond just projecting a piece of art on the wall, or putting a car in the driveway. You can go one step further and you can actually let AI precision place 3D in real world scenes. Just like we’ve already seen AI now generate spokespersons. I mean, I was using an AI generated spokesperson to present new features of our platform. It’s very compelling. It’s almost like the real thing. Why not take that into the 3D space and use that to create 3D scenes that will drive sales and product tests?

Mike Vizard: We’ve been talking about the idea of mass customization forever. More than I care to admit. I think we’re a step closer now.

Hans Hansen: I think we are. So I was actually in that same interview. I was talking about Project R from Google back when they wanted to do smartphones that were completely hyper personalized and printers on demand. That didn’t happen because of technology limitations. But it also didn’t happen because you couldn’t handle all of the data processing of doing that. I think we’re one step further. And especially if you’re in the virtual domain.

So, people already now have NFTs that are generated in the tens of thousands completely customized to a particular character, a particular game, you know, etc. Once that hits retail so that you can adapt and personalize products that may not exist in the virtual domain until they’ve been sold.

Mike Vizard: All right. Well hopefully the next time we do this interview, it’ll be in a 3D world and we’ll see what happens from there, but Hans, thank you for spending some time with us. Your insights are awesome.

Hans Hansen: Well, thank you for inviting me.

Mike Vizard: All right, and thank you all for watching our latest episode. You can catch this episode and other ones on DigitalCxO.com. Until next time, thank you all and stay safe.

Link to the interview at Digital CxO Magazine: Leadership Insights: 3D Applications and the Metaverse - Digital CxO 

Going strong! | Try our Demo!

6 months ago


Thanks for your awesome support over the last week!

We are SOOO close to the magic $100k mark. If you know have anyone in your network who you think might be interested in Brand3D - please spread the word! 

In the meantime, please find another peak into the astounding growth that we are currently seeing on our SaaS platform - up more than 23% over the last 30 days compared to the previous period! 

Unlike some of the newcomers to this business, we have been operating our 3D visualization platform at scale for more than a decade and for that reason we are - unlike some of our startup competitors - ready to take on dramatic traffic increases as online businesses tap into the power of the Metaverse.

We look forward to driving this growth further with your support and to make Brand3D a leading player in 3D asset production for the Metaverse! 

Here is a quick example of how we are aiming to revolutionize luxury retail with our unique 3D animation capabilities - this case for the proud Jacuzzi family business:


Notice how the colors in the animated water as well as the front panels of the Jacuzzi can be configured in real time by the customer before purchase. Try a live demo here: Jacuzzi Demo

We believe that this is the future of retail and we are in a unique position to drive this growth.



Thank you,

Hans HH Hansen

CEO, Brand3D Inc




A Great Start - Thanks for all the interest!

6 months ago

We are thrilled to see the strong participation by SE investors since we launched our Brand3D equity crowdfunding campaign on StartEngine on Friday, March 25th

Our Telly Award™ winning Software-as-a-Service platform provides user-friendly tools that allow any online business to quickly create an immersive 3D experience

Brand3D’s mission is to revolutionize retail, product visualization and education. Here are some of the key customer use cases for our technology:

3D Fashion Configurators

Designers and apparel brands can quickly show and share their latest designs on live animated models and mannequins - all with a single line of code embedded anywhere on their website, ecommerce store or in a social or email marketing push

Realistic Visual Quote Configurators


Custom product manufacturers can let their customers personalize and view options in real time with seamless integration with Augmented Reality and place the virtual products in a real setting and walk around it virtually - all requiring no headsets, no downloads, no installation

Integrate X-Ray Vision with Video


Our Telly Awards winning animation allows stunning product walkthroughs using advanced 3D animations, X-Ray vision and clickable annotation labels driving animations

Fly-Overs and Architecture Walk-Throughs


Architects and builders can let prospective buyers move the camera around 3D scenes of buildings and link camera positions to custom labels - all with the point and click of the mouse

And to show you "live progress" on our business, here is a quick glance of the key metrics of our SaaS subscription platform over the last 30 days compared to the previous 30 day period - as you can see all stats are "in the green":

Thanks again for your support!

Hans HH Hansen

CEO and Co-Founder

Brand3D, Inc

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