We are BōkU, “A True Family-Owned Superfood Company.” For over 10 years, we have been helping people all around the globe live healthier, more fulfilling lives.
In a world full of toxins, pesticides, and other nasty things, it’s sometimes hard for us to recognize the toll our environment takes on our bodies. Complications such as cancer, diabetes, obesity and more have been linked directly to what we eat. Trans fats, hydrogenated this and that, chemicals we can’t even pronounce are unfortunately a large part of many people’s diets…
BōkU has set out to change that. Family is the backbone of our DNA, so caring for the greater good comes easily to us. We have made great-tasting, affordable products so everyone has an opportunity to live a better life.
We have had opportunities to cash out on BōkU in the past, but we have always been asked to compromise. Because of this, we continue to politely refuse. We want to be aligned with people who share our passion for wellbeing, people who look out for others like family.
We are now looking for investors who want to join our family and help us grow. We want investors who share our same values and goals. Do you want to help BōkU reach and make a positive difference for as many people as we can?
Boku International, Inc. currently produces and markets Organic Superfood Products. Boku is an established brand with existing customers and we currently sell our products online at bokusuperfoods.com.
Investment
$.50 per share of Common Stock│When you invest you are betting the company’s future value will exceed $6.3M.
*All perks occur after the offering is completed.
23 years ago, like so many other children, our son Reno Jr was labeled "attention deficit". In our observation, he was really just a curious boy with lots of energy but was apparently more than a handful for his teacher.
We were called in to meet with the principal of the school and much to our surprise, there was a medical doctor present as well. Without even making eye contact, he was ready to write a prescription for Ritalin.
We are a family with a rich history of farming and natural, holistic approaches to health and wellness. We simply were not interested in subjecting our son to potentially harmful pharmaceutical drugs. Instead, we made it our goal to find a healthier and more natural solution.
We consulted a naturopathic doctor who strongly encouraged us to consider "superfoods". He explained that there were recent studies showing significant improvement in cognition, focus, and memory from consumption of certain algae and other plant-based foods.
We had never heard the term "superfood" before and were encouraged to learn that nature might provide the solution we were seeking after all. After a bit of research, we discovered a superfood blend from California and had it shipped to our home. Unfortunately, it smelled and tasted like fish food. We masked the flavor with juice and encouraged Reno Jr. to stick with it, by taking the superfood ourselves as well. The results were immediate and compelling as we witnessed dramatic transformation in Reno Jr and the rest of the family too. This ignited a sincere passion in all of us to learn more and share with the world.
Since our inception in 2007, we have positively impacted tens of thousands of people and are just beginning to scratch the surface of our potential. Family forms the fabric of our company and our family grows with every new customer.
The United States is the 10th unhealthiest country in the world and is ninth highest in obesity rate with 35% of the country being classified as dangerously overweight. 1 in 5 adults suffer from a mental health condition.
It starts at the top; there are 1 billion pounds of pesticides applied to U.S. farms every year. 70% of our diets are processed foods and there can be up to 10,000 toxic chemical additives in these processed foods.
We’ve identified what we believe to be several habits and issues, both individual lifestyle and societal that lead to unhealthy living habits in this country:
When we discovered the power that our superfoods had, we immediately recognized BōkU’s ability to make a difference in people’s lives. We made it our mission to improve the quality of life in our society by helping each individual better themselves from the inside out. When you’re fueling your body with the healthiest, most natural foods, we believe you are guiding yourself towards a better existence.
Here are some of the ways BōkU provides solutions for these problems:
A Superfood is a plant-based food known to deliver extraordinary nutritional potency and health-forming benefits. BōKU specializes in the most amazing fruits, vegetables, roots, sprouts, mushrooms and more that have been revered in cultures all over the world for hundreds, and in some cases, thousands of years.
These pristine foods are harvested fresh, dried at low temperature and powdered, locking in their incredible concentrated potency. They are then blended according to our proprietary formulations. All you do is add the liquid back that was removed in the drying process and enjoy a tidal wave of delicious, immune-building human fuel! Some of those benefits include:
BōKU is an established BRAND with a proven track record benefiting from millions of consumer impressions. We have spent more than a decade sourcing the finest organic ingredients from the most pristine, mineral rich soils on earth. We shake the hands that farm the land - forging deep and trusting relationships directly with the producers of these precious, rare earth superfoods.
More than a product, BōKU is a Lifestyle!
We embody three key elements that define and establish why BōKU is so special and unique in the industry:
We’re not in the superfood industry because it’s trendy. We discovered superfoods nearly 25 years ago through an authentic, transformative experience in a quest to help our child.
BōKU has forged direct relationships over 10 years, with best-in-class superfood farmers supplying the most pristine
ingredients on earth.
We maintain a high level of consciousness
and teachability dedicated to sharing what we learn, through social outreach and unprecedented customer experiences.
More than a decade of extensive beta-testing to define our sales methodologies and to perfect our customer experience has now positioned BōKU to scale aggressively. This disciplined approach to brand building and controlled growth has built an unshakable foundation and platform from which to expand.
Mike Adams
Known as the "Health Ranger", Outspoken Consumer Health Advocate and Award-Winning Investigative Journalist
Maria Roth
Boku Brand Ambassador
Joe Desena
CEO and Co-Founder of the Death Race and the Spartan Race
“I love your products.”
Joann B
“I feel great on the product, the website is easy to use, and delivery was fast!!”
Maureen H
“The products are great and not harsh on the stomach.”
Demetria T
Organic food sales in the U.S. totaled around $43 billion in 2016, with almost 30% in the direct-to-consumer category. This is an increase of $3.3 billion (8.4%) over prior year, marking the first time the organic food market has broken through the $40-billion mark. Following Amazon’s recent acquisition of Whole Foods, this trend is expected to continue. The $15.6-billion organic fruits and vegetables sector held onto its position as the largest of the organic food categories, accounting for almost 40 percent of all organic food sales while vegan superfood powders has grown 360% over the past decade.
BōkU has proven its value in the superfood space and shown the type of longevity that is the mark of a strong business. When you invest in BōkU, you are investing in an established brand with an existing customer base that has yielded outstanding retention. We believe we have made millions of impressions in our 10+ year history, and we look forward to making millions more.
The burgeoning market demand for direct-to-consumer superfoods makes the future of our company very bright. With our award-winning, industry-leading formulas using the world’s finest ingredients, we will continue to pioneer the intersection of nutritious meets delicious. The foundation of BōkU is one of integrity and passion; because of this, we deliver extreme customer value without compromise.
With your investment, you will be helping us finish our state-of-the-art factory in Ojai, CA. Here, we will be doing more than processing and shipping our superfoods to your door. We will have the “Willy Wonka factory of superfoods”, where we we will continue to incubate cutting edge new formulas and produce with remarkable efficiency. We will host field trips and special events to educate children on the importance of organic nutrition.
Our goal is to foster a forward-thinking space that can impact people’s lives as much as our BōkU superfoods already have. Think L.L. Bean and Patagonia.
In addition, we will use funds to continue bringing you the innovative ideas that have made us who we are today. We will introduce pet superfoods, superfood beers, performance powders… The list goes on!
The future is bright at BōkU, and we hope you invest in that future and become a part of our family!
“Pure essential oils have a long history of use in Europe for their antiviral, antibacterial, and antifungal properties,” says BJ Adrezin, MD, chief medical advisor to BōKUInternational. “Inhaling pure essential oils can be a great support in preventing or treating the common cold, which is a virus.
‘Tis the season of giving! Do you have your holiday shopping list completed? BōKU caught the eye BLEU Magazine while creating their ‘Last Minute Holiday Gift Ideas’ list. BLEU Magazine couldn’t resist these amazing holiday gift baskets we’ve put together just for you this season!
Boku was featured in an article in Marie Claire under the "Health Nuts" section.
BōKU® Superfood was named as a Foodie Fave of Clean Eating Magazine’s October 2014 Issue, “Superfoods for Super Health.”
Maximum 2,140,000 shares* of common stock ($1,070,000)
*Maximum subject to adjustment for bonus shares. See 10% Bonus below
Minimum 20,000 shares of common stock ($10,000)
| Company | Boku International, Inc. |
| | |
| Corporate Address | 987 West Ojai Avenue, Ojai, CA 93023 |
| | |
| Description of Business | Boku International, Inc produces, and markets organic superfood products under the BōKU® brand. Boku is an established brand with a proven track record benefiting from millions of consumer impressions. More than a product, BōKU® is a Lifestyle! |
| | |
| Type of Security Offered | Common Stock |
| | |
| Purchase Price of Security Offered | $0.50 |
| | |
| Minimum Investment Amount (per investor) | $200.00 |
Perks*
$250+ - Boku Trial Packs (Super Food and Super Protein)
$500+ - 30 Day Supply of Boku's full size Meal Kit and most popular products (Super Food and Super Protein)
$1,000+ - 10% Lifetime Discount & 30 Day Supply of Boku's full size Trifecta (Super Fuel, Super Food and Super Protein)
$2,500+ - 10% Lifetime Discount & 3 Month Supply of Boku's full size Trifecta (Super Fuel, Super Food and Super Protein)
$5,000 + - 10% Lifetime Discount & 6 Month Supply of Boku's full size Trifecta (Super Fuel, Super Food and Super Protein)
*All perks occur after the offering is completed
The 10% Bonus for StartEngine Shareholders
Boku will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.
StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date. This means you will receive a bonus for any shares you purchase. For example, if you buy 10 shares of common stock at $0.50 / share, you will receive 1 common stock bonus share, meaning you'll own 11 shares for $5. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Dear Treasured Investors and Followers,
Many of you know that Boku has recently moved into new headquarters in our hometown of Ojai, California. We’re still developing certain areas of this fabulous property, but as we shared late last year, our onsite production facilities and beautiful retail store are now fully operational! Click the link below for a sneak-peek at our new HQ, which happens to be located directly in front of the world-renowned Ojai Valley Inn and Spa, less than a mile from downtown. 
Ojai is a premier Southern California luxury travel destination, where tourists enjoy boutique hotels, art galleries, wineries, spiritual retreats, restaurants, live music, theater and an abundance of outdoor activities. Just 15 miles from the ocean, Ojai is a mecca for organic wellness and one of the most charming communities you will ever encounter.
As the spring and summer travel season approaches, we're expecting a lot of tourist traffic at Boku. Our goal is to maximize the revenue potential of this traffic while sharing tours, talks and events leading to super food experiences and ultimately, purchases onsite.
Exciting brand partnerships will be announced in the coming weeks. These massive brands acknowledge the strategic value of our location and will be activating on property, in partnership with Boku.
If you happen to be in the area - stop by for a tour and to say hello! Meanwhile, thanks for your support and for joining us on this amazing journey!
Watch video HERE
Love and best,
Team Boku
Dear Investors/Followers,
We are re-posting the video link to the Kyle kuzma Bloomberg interview below. It turns out there was a glitch in the StartEngine feature and some were not able to view the video.
Please click here - or cut and paste link to watch: https://youtu.be/YKvmUYyYajc
Thanks and best,
Team Boku
Dear Investors/Followers,
Just wanted to quickly share an exciting update!
Boku celebrity endorser and NBA star Kyle Kuzma recently made an appearance on Bloomberg News to talk about his investment in the company. Watch the video to learn about how Kyle's love for Boku products led him to becoming an investor.
Click below to join Kyle and our other valued investors.
Thanks and best,
Team Boku
Dear Investors and Followers,
With Valentine's Day upon us, we first want to express our love and gratitude to all of you, especially those that have invested in our StartEngine Equity Crowdfunding campaign, which just hit 200 investors!
With that said, we have some very exciting news on the product front. Boku is entering the hemp space and will soon be rolling out non-psychoactive cannabis based superfood items, that promise to disrupt and revolutionize this fast growing vertical. With all the recent hype surrounding CBD and other functional cannabinoids, Boku is planning to take this category to another level by spearheading the fact that hemp is one of earth's greatest gifts, and as we see it, The Original Superfood.
With the recent passing of the U.S. Farm Bill legalizing hemp, our focus is of course, on functional cannabinoids like CBD, CBN, CBG and others - but unlike most in the industry, we won't just be extracting these cannabinoids. In keeping with our "whole food" mantra, Boku will be utilizing the "whole plant" to exploit all of its healing properties, just the way nature intended.
With your help, we will soon be introducing a wide variety of products to the mass market, including fresh-pressed hemp juice elixirs, full spectrum hemp fortified superfood powders and more! Now that federal regulations have loosened, we're so excited to leverage our years of research and proven expertise to exploit the convergence of two historical trends: 1. Organic superfoods and 2. Cannabis. If you're as excited as we are, please join us an investor, or re-up your current investment. Be sure to check out our StartEngine page to learn more.
Thanks and best always,
Team Boku
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Boku International offering. Here's an excerpt describing the specifics of the change:
Extended campaign 60 days.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Dear Investors and Followers,
Coming off the announcement of our endorsement deal with Kyle Kuzma, we have another exciting update about an incredible addition to the Boku team.
Many of you are already aware of our involvement with Mariel Hemingway, Oscar-nominated actress and prominent health and wellness advocate. We are so very fortunate to have her officially on board, as her work in the field of treating depression is inextricably linked to our cause.
You see, our superfoods contain extraordinarily high amounts of PREbiotics from fruit and vegetable fiber. PREbiotics are the amazing ingredients that feed the billions of naturally occurring PRObiotics already in our gut. It’s the only thing that PRObiotics consume for fuel to multiply. By feeding the PRObiotics in our gut, we can help restore healthy gut balance and digestion.
But here’s the amazing part - Experts believe that a balanced, healthy gut can actually produce more SEROTONIN, the feel good chemical of happiness than the BRAIN!
Mariel knows all too well that there are an estimated 50+ million U.S. adults currently taking prescription antidepressant drugs. The sole benefit of these potentially dangerous drugs, is that they help stimulate the production of serotonin in the brain. Ms. Hemingway and her tireless work will help us raise awareness of the role that superfoods can play in benefitting both physical and mental health. In fact, it is our strong belief that superfoods could present a safe and natural, alternative path to the happiness we all seek and deserve. Our hope is that together we can help alleviate the effects of depression on our society while advocating superfoods and healthy living.
The news just keeps on getting better, as we continue unwrapping the powerful secrets of Mother Nature! Thanks so much for being a part of this amazing journey! If you haven’t already, please join Mariel and the Boku family as an investor.
Thanks and love,
Team Boku
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Dear Investors and Followers,
Some absolutely huge news - we have officially signed an endorsement contract with L.A. Laker super star Kyle Kuzma! Fans best know him as ‘Kuz’ and we’re so very proud to now call him part of the Boku family.
Kyle has been a longtime fan of our products and has experienced dramatic improvement in his on and off-the-court performance. Perhaps it’s no coincidence that Kyle scored a career high 41 points last night against the Detroit Pistons and has personally credited Boku Superfood for this Super Human performance!
As part of our agreement, he will be promoting our line of products across his 2.5M Instagram followers (and 500K+ on Twitter). He has incredible influence as a rising young NBA Super Star and we couldn’t think of a better individual to partner with. We're confident that Kyle will play a key role in elevating the Boku brand and helping us grow exponentially.
Kyle knows very clearly, the difference that Boku Superfoods have made for him and clearly sees the exciting future ahead for all of us. We would love for you to follow his lead and become an investor in our StartEngine crowd equity campaign. Together, we have the opportunity to grow and advance Boku’s mission of helping people live healthier, more fulfilling lives.
We'll have a lot more to share on our partnership with Kyle in the coming weeks. In the meantime, if you haven't already, get on board with Boku and become an investor. You won't want to miss out on the much greater things we're poised for.
Thanks and best,
Team Boku
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Boku International offering. Here's an excerpt describing the specifics of the change:
Boku International, Inc is increasing the maximum funding goal to $1.07M and has updated its financials.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Dear Investors and Followers,
We have now exceeded our initial funding goal on StartEngine and could not be more excited as we progress to phase two of our offering, which could take us to $1 Million Dollars and beyond!
Our family has been blessed with a business that allows us to make a positive difference in the lives of our customers all over the world, by doing what we love. Every time a person consumes Boku Superfood, we know they are flooding their cells with the purest, most health forming superfood nutrition available anywhere on earth.
It’s really hard to put into words, how much this means to us. We have seen incredible transformation occur in people from all walks of life – including ourselves and our children. This experience is what drives our unrelenting belief in the power of superfoods and our passion for sharing.
As we reflect on this belief, which forms the backbone of our commitment and dedication to this business, we are humbled by your belief in us. We know very well, how hard we must all work for every penny and we don’t take your decision to invest in Boku, lightly. It’s your belief in us, that drives our efforts to continue building the #1 superfood company in the world!
Stay tuned for the breakthrough announcements we’ve been hinting about, which will be releasing in the next week or so. Meanwhile, please accept our heartfelt wishes for the very best of health, happiness & success in 2019 and beyond!
Happy New Year!
Reno, Lynn, Reno Jr., Ryann and all of Team Boku
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Dear Investors and Followers,
We are really on a roll!
Reno Jr. and I just returned from Indianapolis where we met with Davon Reed of the NBA Indiana Pacers and his management team. What an amazing guy and perfect spokesperson for Boku! Equally amazing is his management team that represents some of the biggest names in professional sports. It so humbling and almost overwhelming when we consider what is happening right now for Boku.
It has been our dream for years to be a leader in superfood sports nutrition. We have personally witnessed the positive results many professional athletes have had with our superfoods but until recently, we lacked the resources to go after major endorsement deals. I have watched big nutrition brands team up with influential athletes to promote their products through expensive TV ads, product placement deals and other promotions that we could simply never afford. All the while knowing that their products could never even hold a candle to Boku Superfood. We have patiently maintained focus on our mission and let our superfoods do all the talking. We knew that it would only be a matter of time before word spread about our amazing products. Now we are on the verge of announcing some more incredible partnerships in the pro sports world.
We have seen remarkable transformation in people from all walks of life with our superfoods. As long as there are people who have not heard of Boku Superfood and experienced this positive transformation and health forming power, we will not stop! Thanks to many of you, we are now at 95% of our first tier funding goal with our 84 investors in our campaign to-date! THANK YOU!!! And please stay tuned for more exciting announcements coming VERY SOON!
Love and best,
Team Boku
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Dear Investors and Followers,
Words cannot express our excitement and gratitude! Thanks to you, phase 1 of our Superfood factory in Ojai, CA is now fully operational with FDA approval and USDA organic and Kosher certification! This marks such an incredible achievement for us. For more than a year, we have been working diligently to get our new, state of the art facility up and running. We were previously located 15 miles away in Ventura, California. While this location certainly served us well over the years, it doesn't even compare to our beautiful new property in Ojai, where it all started for Boku more than 12 years ago!
Our mission is to share nature's most potent and healing superfood secrets with as many people as possible. With your help, we are now micro-batching our delicious, health-forming superfood blends under one amazing roof and are positioned to scale with remarkable efficiency!
Stay tuned for photos, videos and more announcements coming soon!
Thanks and love,
Team Boku!
Dear amazing investors & followers!
Awesome news! - Boku has reached a critical milestone!
Having now raised over $50,000 - we will be featured on the StartEngine front page with our offering now available to the the entire community of StartEngine investors! Welcome StartEngine investors!
Thank you so much for your support in helping us surpass this first milestone and stay tuned for more exciting updates!
-Team Boku
Dear new Boku Owners and Followers,
Thanks to you we're on a roll! We've reached more than 30% of our first tier goal and have some exciting news! Davon Reed from the NBA Indiana Pacers has joined our team as an investor and Boku Ambassador! As Boku customers, you know we are all about the incredible functional benefits of our award winning superfood formulas. It's such an honor to know that we are fueling elite professional athletes at the highest level! Be sure to stay tuned for more exciting announcements! This will be FUN and MEANINGFUL!
If you are considering an investment in Boku, now is a fantastic time to take action and join our growing family! Please also share this exciting opportunity with friends and loved ones so they can take advantage too! We are incredibly grateful and humbled by your support so far!
THANK YOU!!!
Reno, Lynn, Reno Jr.,Ryann and the entire Team Boku
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