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The Problem
We are increasingly over-fed yet malnourished and sickened, while our food supply is being poisoned by processed factory farming and greedy corporations. Our soils are being decimated and stripped of life forming minerals and the produce we consume is often loaded with toxic pesticides and way over-priced.
In today’s fast paced world there seems to be little time available to focus on proper nutrition and healthy meals while we’re inundated with advertising to convince us that the garbage we’re subsisting on is good for us.
All of this makes pure, health forming nutrition a rare indulgence limited to the chosen few and virtually inaccessible for the average person.
The Solution
BōKU has spent years cultivating our standards as purveyors of the world’s finest superfoods. We’ve created award winning, doctor formulated blends to offer nutrient dense, health forming alternatives to conventional processed foods.
Our ingredients are sourced from the most pristine soils on earth and from farmers we have forged relationships with over nearly 15 years. These ancient superfoods include greens, sprouts, berries, fruits, plant-based proteins and mushrooms. In fact, Bōku has been offering a proprietary blend of immune boosting ancient mushrooms since our inception back in 2007.
These precious ingredients are simply harvested fresh, dried at low temperature and powdered. The consumer need only replace the water we take out in the drying process, “Shake it and Take it”. Bōku Superfood powders are designed to be blended deliciously together and also make amazing smoothies.
We sell USDA certified Organic, kosher and vegan superfoods designed to help people live happier, healthier lives and rely less on harmful, synthetic foods and drugs.
The Market
Our products appeal to all of the hottest health trends: Natural Immune Boosting, Intermittent Fasting, Ketogenic Diet, Vegan/Plant-Based Diets, Organic foods, Superfoods!
Organic food sales in the U.S. totaled around $43 billion in 2016, with almost 30% in the direct-to-consumer category. This is an increase of $3.3 billion (8.4%) over the prior year, marking the first time the organic food market has broken through the $40-billion mark. Following Amazon’s recent acquisition of Whole Foods, this trend is expected to continue. The $15.6-billion organic fruits and vegetables sector held onto its position as the largest of the organic food categories, accounting for almost 40 percent of all organic food sales while vegan superfood powders has grown 360% over the past decade.
The superfoods market is in the midst of a growth stage — from 2018 to 2023 the market for superfoods is expected to undergo a compound annual growth of 17 percent (much higher than the expected overall market growth over this period).
According to Technavio’s report on the industry, North America is poised to be a hotbed for the superfood category with the market size for meal replacement bars and shakes estimated at over $16B.
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Our Traction
$800+ average mean revenue per customer since 2008
70,000+ healthy customers since 2007
Nearly 15 years of intense pioneering and branding, with over $17.5 Million in Sales
Since our explosive start in 2007 we’ve been lauded by leading industry professionals (2008 Editor’s Choice Award Winner), as well as dedicated customers. Our products have such a high satisfaction rate among our clients, that our first 15,000 customers were all acquired by word-of-mouth.
In 2015 we launched our television campaign, which has allowed us to educate millions on the positive benefits of our products. This eventually led to 55,000 more customers using our superfoods.
Nutritiously Delicious
Our team includes the most brilliant minds in the space, including renowned naturopathic medical doctor BJ Adrezin and perhaps the world’s greatest intuitive plant-based formulator, Reno Rollé Jr., who completed the T. Colin Campbell program at Cornell University where he earned his plant-based nutrition certification.
The magic of Boku lies in the specific combination of ingredients honoring both ancient ayurvedic tradition and cutting edge food science. We believe Boku’s highly proprietary recipes have likely inspired countless imitations by companies much larger than ours. In our opinion, none , have come even close to Boku. We have literally defined the intersection where intensely nutritious, meets astonishingly delicious.
The Business Model
We combine multiple high-yield sales channels to incorporate our superfoods into the lives of as many people as possible.
We offer a discount on our website to consumers who sign up for a monthly subscription service, which allows us to form long-lasting and reliable relationships with our customers.
Our products are also sold through Amazon and email marketing campaigns, hyper targeted to the different segments we appeal to. With interest and focus on all of the latest and greatest health trends, our segmentation has been key.
Additionally our influencer/social media strategy leverages authentic endorsements to reach wider audiences. Our influencer program includes NBA star, Kyle Kuzma (Los Angeles Lakers), Guiness World Record holder Michelle Graglia, and multiple endurance sports superstars and athletic influencers.
We’ve expanded internationally, and are focused heavily on entering the athletics and pet market, because we believe there are no boundaries to what superfoods can accomplish — whether that means increasing athletic performance or giving your pet a long and healthy life.
How We Are Different
We aren’t just hopping on the superfood bandwagon, we’ve been in the game for almost 25 years when we learned that our son was having issues focusing in the classroom. Rather than dose him up with the conventional meds America has become all-too-comfortable prescribing to our children, we sought out a natural, non-drug alternative, discovered superfoods and watched him thrive and evolve into the amazing person he is today – without DRUGS!
In 2007 we launched BōkU, a brand dedicated to the nutritionally underserved. We spent years experimenting, testing and adapting our products to get them to where they are today. We believe this experience cannot be replicated by newer companies that simply raise a bunch of money and jump into the game trying to exploit a trend. From our industry leading formulas and unrivaled customer experiences, we have built a proven brand. Our customers keep coming back because they know we make the absolute best superfood products in the world.
The Vision
Over the last decade-plus, we’ve learned the ins-and-outs of the superfood industry, gaining unprecedented knowledge of the market. Our years of experience, industry leading formulas and established brand recognition provide our competitive advantage. Now it’s time to leverage all that we’ve learned to scale aggressively and fulfill our mission.
We plan to streamline our process and upgrade bulk purchasing substantially to reduce costs and increase margins as we double down on our proven track record.
We will be making key hires in our marketing, finance and operations departments ahead of our push to rapidly grow our digital marketing campaigns.
With your investment we will:
Our Team
We want to share with the world the same benefits that we have been lucky enough to receive from superfoods.
Why Invest
We want to bring our expertise, our passion and our deep understanding of nutrient-rich superfoods and continue to help people steer clear of harmful, processed food and pharmaceutical drugs.
An investment in BōkU is an investment in the health and wellness of everyone and our planet. When you have nature on your side, it’s hard to go wrong.
So please, join us, and help BōkU spread the healing power of superfoods throughout the world.
VIDEO
“Pure essential oils have a long history of use in Europe for their antiviral, antibacterial, and antifungal properties,” says BJ Adrezin, MD, chief medical advisor to BōKUInternational. “Inhaling pure essential oils can be a great support in preventing or treating the common cold, which is a virus.
‘Tis the season of giving! Do you have your holiday shopping list completed? BōKU caught the eye BLEU Magazine while creating their ‘Last Minute Holiday Gift Ideas’ list. BLEU Magazine couldn’t resist these amazing holiday gift baskets we’ve put together just for you this season!
Boku was featured in an article in Marie Claire under the "Health Nuts" section.
BōKU® Superfood was named as a Foodie Fave of Clean Eating Magazine’s October 2014 Issue, “Superfoods for Super Health.”
Maximum 2,140,000 shares* of common stock ($1,070,000)
*Maximum subject to adjustment for bonus shares. See 10% Bonus below
Minimum 20,000 shares of common stock ($10,000)
| Company | Boku International, Inc. |
| | |
| Corporate Address | 987 West Ojai Avenue, Ojai, CA 93023 |
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| Description of Business | Boku International, Inc produces, and markets organic superfood products under the BōKU® brand. Boku is an established brand with a proven track record benefiting from millions of consumer impressions. More than a product, BōKU® is a Lifestyle! |
| | |
| Type of Security Offered | Common Stock |
| | |
| Purchase Price of Security Offered | $0.50 |
| | |
| Minimum Investment Amount (per investor) | $200.00 |
Perks*
$500+
5% Lifetime Discount
Invest $500+ and receive 5% lifetime discount on all BoKU products* + $160 Trifecta gift pack to try our best selling products for 30 days free!
$1,000+
10% Lifetime Discount
Invest $1,000+ and receive 10% lifetime discount on all BoKU products* + $160 Trifecta gift pack so you can try our best selling products for 30 days free!
$2,500+
15% Lifetime Discount
Invest $2,500+ and get 15% off all BoKU products for life* + $160 gift pack so you can try our top selling products for 30 days free!
$5,000+
20% Lifetime Discount
Invest $5K+ and get 20% off all BoKU products for life* + $160 gift pack so you can try our top selling products for 30 days free!
$10,000+
20% Lifetime Discount + Consultation
Invest $10K+ and get 20% off all BoKU products for life* + $160 gift pack AND one FREE personal consultation with Boku’s expert medical/nutritional team to create your very own, customized nutritional/wellness program.
$25,000+
25% Lifetime Discount + Consultation
Invest $25K+ and get 25% off all Boku products for life* + $160 gift pack, a seat at BōKU’s Round Table of Advisors AND FREE personal consultation FOR TWO with Boku’s expert medical/nutritional team to create your very own, customized nutritional/wellness program.
*(not valid in combination with Auto-Delivery discount or promotions)
*All perks occur after the offering is completed
The 10% Bonus for StartEngine Shareholders
Boku will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.
StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date. This means you will receive a bonus for any shares you purchase. For example, if you buy 10 shares of common stock at $0.50 / share, you will receive 1 common stock bonus share, meaning you'll own 11 shares for $5. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Dear Investors and Followers,
As we’ve been echoing for the last several weeks, in order to stay positive and maintain joy, it’s crucial to find silver linings and - dare we say, exploit them! Not only have we survived the economic downturn during this crisis, BōKU is thriving. And we’re confident that we’re going to be a major disruptor in the food industry because of our process and with your support.
Supermarket Produce = Inflated Pricing & Suboptimal Nutrition
The carbon footprint of fresh produce is absurdly high. This is based upon the water, human and other resources required to grow and distribute the food to stores, markets, restaurants and ultimately consumer’s plates. To say nothing of the fuel and pollution from refrigerated ships, trains, planes, trucks and tractors. The paradigm of getting supermarket produce on the shelves equates to a grossly inefficient race against time, that ends up costing consumers and our environment in the end.
You see, the minute produce is harvested (by hand or machine), nutrient density starts to decline as the food quickly begins to spoil. Even despite being raced around the globe in refrigerated containers, the shelf life of most supermarket produce is only a few days. Adding to the waste, any fruit or veggie with even the slightest blemish, is often thrown away. Supermarket chains need to offset these losses by jacking up prices, leaving consumers to pay artificially high costs. Let’s also not forget that most of the soil from which supermarket produce is derived, is either polluted and/or largely devoid of health-sustaining minerals and nutrients.
So, what’s the answer to the perishability problem of the U.S. food supply chain? How can the environmental impact of transporting food be substantially mitigated?
BōKU Organic Superfoods Process: The Future of Food
We believe that in light of the pandemic and related disruption in the food supply chain, there is an amazing opportunity to reinvent the way in which food is processed, distributed and consumed. One day in the near future, consumers can, should and will have access to healthier and more affordable food. And the food won’t have a shelf life of mere days - but rather years! The future of food is already here and BōKU is at the forefront of this new paradigm.
Here’s how we do it!
We harvest superfood ingredients (high-nutrient dense, organic fruits, vegetables, mushrooms, grasses, sprouts, sea vegetables, etc.) only when they are at their ripened peak. Then, the ingredients are gently dried at low temperature and powdered. These powders are then blended according to recipes created by our food scientists and natural formulators. Maximal whole food nutrition with a shelf life that goes from days to years, with very little to no decline in nutritional value. The consumer need only add the water back that we remove in the drying process, shake it and take it! That’s it. Sounds simple and it is!
Invest in A Game Changer That Will Bring Health to Millions
Imagine the millions of metric tons of produce that goes wasted (especially now because of restaurants closing). All that’s needed is drying and powdering superfood ingredients at their peak harvest and some slight tweaks in consumer behavior. Very little food or water would go to waste. This is what maximizing efficiency with optimal nourishment to feed the world looks like.
We see the future of food making both people and our planet healthier and happier. Do people really need to eat three large meals a day? We don’t think so and our growing list of customers worldwide, I’m sure would agree. Optimal health can be obtained through less calories and more nutrients, in organic, powdered form. We call it, “Shake & Take” nutrition. By simply replacing one or two ordinary meals daily, with extraordinary superfoods like BōKU, think of the positive impact for both you and the environment. Not to mention the ability to consciously deliver these foods to people in need, all across the globe.
We can nourish people all over the world with low-perishability superfoods and heal the planet - but we can’t do it alone. With your help, we will grow into a force to be reckoned with, a small-family business that makes an enormous positive difference. Perhaps eventually, multinational corporations will adopt and help popularize our process to help make the world a better place.
Please share our message with your network of friends, family and followers.
Yours in Super Health,
Team Boku
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Boku International offering. Here's an excerpt describing the specifics of the change:
Boku provided updated financials, extended their campaign, and updated their page.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Dear Bōku Investors and Followers,
We wanted to send a message to you, that we’re sharing with our entire Boku family of customers.
Yes, we’re feeling the same emotions you are. We’re concerned and a bit anxious. (Especially because our daughter Ryann and our 2-year old granddaughter are 3,000 miles away from us.) But we’re all going to get through this. Yes, it’s frustrating not knowing when life will return back to normal... However, it’s worth repeating, we will get through this and emerge on the other side of this unprecedented event, happier and in deeper gratitude for the things that should matter most.
At BōKU Superfoods, it’s our hope that our products will help put your mind at ease, knowing that you’re feeding your body the most nutrient-dense, health forming foods on Earth—and priming your immune system.
While sales have spiked sharply, we are fully stocked at the moment and will be working as hard as possible to leverage our long-standing relationships with suppliers and maintain inventory levels over the coming weeks. However, supply issues are affecting our industry, so it may be prudent for you to stock up if you’re running low on any powders and other immune-supporting products, while you can.
That said, please be respectful of the BōKU community and only order what you need so that there’s enough for everyone to go around.
In the meantime, a gentle reminder to stay calm, be mindful of others, set intentions, recite health mantras (“My immune system is strong”) and if you’re feeling anxious, take a few minutes a couple of times a day to take slow, deep breaths - and smile.
THESE CHALLENGES COME TO PASS, NOT TO STAY.
In gratitude & health,
Reno & Lynn Rollé
Co-founders, BoKU Superfoods
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Boku International offering. Here's an excerpt describing the specifics of the change:
Extended length of campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Dear Investors and Followers,
We were invited recently to join a fund drive on KPFK in Los Angeles and decided to offer our Bōku Superfood Immunity Pack in exchange for pledges to support the public radio station. We have been doing these fund drives for many years, but I don’t ever recall seeing such overwhelming response. It’s clear that as nasty Flu bugs are making their seasonal rounds and the Corona virus continues to spread, this is an important topic that is front of mind for many people.
It’s also a very clear reminder that from Bōku’s perspective, a strong immune system is our body’s best possible defense to protect against these invasive organisms. We know these bad guys prey on the weak, elderly and those with compromised immune function, which is often the result of poor diet and prescription medications. As this sensibility is echoed by health experts all over the world, Bōku is preparing to initiate marketing efforts to help spread something far more positive – word about our Superfood Immunity Pack.
The Immunity Pack contains original Bōku Superfood with 55 health forming, immune boosting, certified organic ingredients along with our very popular Bōku Immune Tonic and other Bōku products, to help fortify your body’s defenses.
Please visit our website at www.bokusuperfood.com for more information on our Immunity Pack and consider an investment in Bōku today to help support this important work. Please also remember to share this with friends and loved ones.
Thanks in good health,
Team Boku
Dear Investors and Followers,
We’re excited to announce that Bōku has entered into a definitive agreement with iMedia Brands Inc. (NASDAQ: IMBI) to launch our Super Foods and related lifestyle products on their flagship network, ShopHQ.
Reaching 87 million U.S. homes, ShopHQ is a multiplatform interactive television network offering a balanced assortment of exclusive brands to consumers in an engaging and informative shopping environment via television, online and mobile.
We’ve been down this path once before and saw explosive sales growth leading to tens of thousands of new Bōku customers. This time we’re much better prepared to exploit this powerful opportunity as we will be teaming with our long standing, co-manufacturing partner Eco Ideas, from Toronto Canada. Eco Ideas is one of Canada’s leading natural products manufacturing and distribution companies and has been our trusted partner in Canada for more than a decade. In addition to handling critical blending and packaging services to supply the anticipated ShopHQ demand, we will also leverage Eco’s industry leading new product development and innovation resources to create new Bōku Super Food products and bolster the considerable upside potential of this exciting new venture. Perhaps the most exciting news is that shows will be shot live from our beautiful Bōku headquarters at the gateway to Shangri-La, in Ojai California! We received our first purchase order today and will commence production soon!
Please remember to share this important update with like-minded friends & family and thanks to all of you for the continued support!
Yours in Super Good Health,
Team Bōku
About ShopHQ/iMedia Brands, Inc.:
iMedia Brands, Inc. (NASDAQ: IMBI) is a global interactive media company that manages a growing portfolio of niche, lifestyle television networks and web service businesses. Its brand portfolio spans multiple business models and product categories and includes ShopHQ, Bulldog Shopping Network, iMedia Web Services and the upcoming LaVenta Shopping Network.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Boku International has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Boku International be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
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