Gravel bikes are on their way up
While the industry has been making road bikes more and more specialized for the road, cyclists have become increasingly eager to venture onto backroads and dirt trails to avoid the increasing number of distracted drivers.
This has resulted in the emergence of the gravel bike segment – essentially road bikes with larger clearance for dirt tires – allowing cyclists to have the road bike experience in a safer environment, while having a little fun on the dirt too.
Prior to the COVID 19 pandemic, this shift in consumer sentiment resulted in gravel bikes being one of the few segments showing growth with 2018 U.S. sales up $20 million year-over-year.
The COVID 19 pandemic supercharged bike sales, resulting in an industry-wide boom with annual sales reaching $6.5 billion YOY as of April 2021 – a 57% increase.
As recent as June 2021, analysis supports that gravel bikes, a category that demonstrated strong growth before the pandemic, shows significant signs of opportunity for continued growth well into the future.
2021 has been a breakout year
After selling through most of our stock in the first year our sales exploded in 2021 with average monthly sales up 400%.
Demand was so high, we sold out of our most popular size in just over a month.
As of August 31st 2021, we had just one bike left and year-to-date sales totaled over $180K.
Our flagship, titanium all-road bike launched in January 2020 and we have our next round of bikes in production and scheduled for delivery Q4 2021.
Our new, mass-market aluminum frameset is also in production with a targeted launch date in Q1 2022.
With the same design as the titanium model, but constructed out of aluminum, we can offer a price that is half that of the titanium bike – broadening our customer base.
Finally, in response to the only bike segment that is growing faster than gravel bikes, we have begun work on an e-bike version and are targeting a Q3 2022 launch.
*Render of current design shown
We manufacture in Taiwan and China with independent safety testing conducted in Southern California. Through strategic manufacturing, we are able to eliminate typical research and design costs, compress manufacturing timelines, and maximize profit margins.
The majority of our sales originate on our website with fulfillment handled in- house. By removing the need for an extensive, nationwide dealer network, we remove the need to price in dealer margins and pass along the savings to the consumer.
The few dealer relationships we do have are with high-end, boutique dealers and function primarily as part of the marketing strategy.
This allows us to be highly competitive with even the largest manufacturers in the industry.
Image credit: flaticon.com
How We Are Different
For years the major brands have been differentiating on minute differences in product features like weight, stiffness, and aerodynamic performance – consumer fatigue is real.
We compete by differentiating BlackHeart in 4 key areas:
Our goal is to become the largest direct-to-consumer bike manufacturer in the world by building a brand that prioritizes community and culture, and by applying our design philosophy and manufacturing strategy to bikes in every category.