BlackHeart Bike Company

Versatile Bicycle Manufacturer

BlackHeart Bike Company

Versatile Bicycle Manufacturer

Santa Monica, CA
BlackHeart Bike Co. designs and manufactures versatile allroad bikes that look and handle like a road bike on road, but have the capability of a modern gravel bike off road – simply by switching between two wheelsets.


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


Get rewarded for investing more into BlackHeart Bike Company:

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Tier 1 - $500+
3% bonus shares + BlackHeart hat
Tier 2 - $1,000+
5% bonus shares + BlackHeart sweatshirt
Tier 3 - $5,000+
10% bonus shares + 10% off BlackHeart bike
Tier 4 - $10,000+
15% bonus shares+ 25% off BlackHeart bike
Tier 5 - $25,000+
20% bonus shares + BlackHeart Aluminum Bike with Shimano 105 Groupset
Tier 6 - $50,000+
25% bonus shares + BlackHeart Titanium Bike with Shimano Ultegra Di2 Groupset

Reasons to Invest

RAPIDLY GROWING MARKET – As of April 2021, YOY U.S. bikes sales increased 54% to $6.5B.
STRONG SALES HISTORY – As of August 31, YTD sales total over $180K.
NEW PRODUCTS IN PRODUCTION – Flagship titanium bikes scheduled for Q4 2021 delivery and our new mass-market aluminum bike on track for Q1 2022 delivery.


Versatile bikes for the masses

BlackHeart Bike Company was born out of a feeling of disillusionment with the mainstream cycling industry. Founder Zach Lambert became tired of being told that his bike was never light, fast, or stiff enough – that if he really wanted to ride, he needed to spend more money year after year.  

In response, Zach spent over two years designing, prototyping, and testing a single bike that can be used on road and off road – simply by switching between two wheelsets. 

The result is one bike that is perfect for the majority of terrain the average cycling enthusiast covers. 

By applying our proven design philosophy to future models we are positioned strongly to scale BlackHeart into a major player in the global direct-to-consumer bicycle manufacturing market. 

the problem

Bikes are becoming too specialized

Today’s cycling enthusiast likes to split their riding between paved, smooth roads and unpaved, gravel roads.

However, in an attempt to differentiate, most bike companies are innovating away from the majority of cycling enthusiasts, forcing them to choose between two options:

  • A highly specialized, race-oriented road bike that has limited versatility
  • An overly-capable gravel bike that doesn't work very well on the road

Neither option covers their riding needs, leaving consumers in the middle – required to purchase both types of bikes.

Image credit:


Two bikes in one

The BlackHeart is one bike that looks and handles like a road bike on road, while having the capability of a modern gravel bike off road – simply by switching between two wheelsets.      

  • One aerodynamic set with thin tires for riding on road.
  • One durable set with large volume dirt tires for riding off road.

the market

Gravel bikes are on their way up

While the industry has been making road bikes more and more specialized for the road, cyclists have become increasingly eager to venture onto backroads and dirt trails to avoid the increasing number of distracted drivers.  



This has resulted in the emergence of the gravel bike segment – essentially road bikes with larger clearance for dirt tires – allowing cyclists to have the road bike experience in a safer environment, while having a little fun on the dirt too. 

Prior to the COVID 19 pandemic, this shift in consumer sentiment resulted in gravel bikes being one of the few segments showing growth with 2018 U.S. sales up $20 million year-over-year.  


The COVID 19 pandemic supercharged bike sales, resulting in an industry-wide boom with annual sales reaching $6.5 billion YOY as of April 2021 – a 57% increase.

As recent as June 2021, analysis supports that gravel bikes, a category that demonstrated strong growth before the pandemic, shows significant signs of opportunity for continued growth well into the future.

Our Traction

2021 has been a breakout year

After selling through most of our stock in the first year our sales exploded in 2021 with average monthly sales up 400%.

Demand was so high, we sold out of our most popular size in just over a month.

As of August 31st 2021, we had just one bike left and year-to-date sales totaled over $180K.

Our Products

Our flagship, titanium all-road bike launched in January 2020 and we have our next round of bikes in production and scheduled for delivery Q4 2021.

Our new, mass-market aluminum frameset is also in production with a targeted launch date in Q1 2022. 

With the same design as the titanium model, but constructed out of aluminum, we can offer a price that is half that of the titanium bike – broadening our customer base.

Finally, in response to the only bike segment that is growing faster than gravel bikes, we have begun work on an e-bike version and are targeting a Q3 2022 launch. 

*Render of current design shown

Strategic Manufacturing

We manufacture in Taiwan and China with independent safety testing conducted in Southern California. Through strategic manufacturing, we are able to eliminate typical research and design costs, compress manufacturing timelines, and maximize profit margins. 


The majority of our sales originate on our website with fulfillment handled in- house. By removing the need for an extensive, nationwide dealer network, we remove the need to price in dealer margins and pass along the savings to the consumer.

The few dealer relationships we do have are with high-end, boutique dealers and function primarily as part of the marketing strategy. 

This allows us to be highly competitive with even the largest manufacturers in the industry. 

Image credit:

How We Are Different

For years the major brands have been differentiating on minute differences in product features like weight, stiffness, and aerodynamic performance – consumer fatigue is real.

We compete by differentiating BlackHeart in 4 key areas: 

Our Vision 

Our goal is to become the largest direct-to-consumer bike manufacturer in the world by building a brand that prioritizes community and culture, and by applying our design philosophy and manufacturing strategy to bikes in every category.

why iNvest

Increase the pulse of BlackHeart

After over 4 years of designing, prototyping, testing, refining, and selling, we’re finally reaching the most exciting stage of our company’s development.

New bikes are in production, pre-orders have already begun, and we’re growing towards our goal of becoming the largest direct-to-consumer bike brand in the world.

Through the StartEngine platform, you have the unique opportunity to invest in BlackHeart at a time normally reserved for large, private investors.

Become an investor and join the BlackHeart family today.    


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In the Press

BlackHeart Bike Company launches w/ handmade titanium allroad frameset

BlackHeart Bike Company is a new builder based in Venice Beach, CA. They’re launching with a single titanium allroad frameset, built for folks who ride 50/50 on/off-road. With short chainstays and ample tire clearance, it’s designed for anything from spirited group rides to light XC.

The Gravel Ride Podcast – Zachary Lambert - Blackheart Bike Co.

This week we sit down with Zachary Lambert, founder of Blackheart Bike Co. in Venice, CA. Zach walks us through the brand's namesake titanium frame and his new retail venture Luft launching in March 2021.

Grow Cycling Foundation, BlackHeart Bike Co. join for pump track fundraiser

Grow Cycling Foundation and BlackHeart Bike Co. collaborated to offer a one-of-a-kind titanium all-road bike to raise money to build a pump track.

The Bike Sauce

BlackHeart Bike Co. // Titanium All-Road Bike // Ridden And Reviewed!

Voyage LA

Meet Zachary Lambert of BlackHeart Bike Company

Bike Rumor

The BlackHeart Allroad aluminum retains Ti version’s versatility, cuts price

Offering Summary



BlackHeart Bike Company

Corporate Address


2633 Lincoln Blvd #1212, Santa Monica, CA 90405

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Early Bird 

■ Early Bird - First 7 days| 25% bonus shares


■ Tier 1 perk - ($500 + 3% bonus shares + BlackHeart hat)

■ Tier 2 perk - ($1000 + 5% bonus shares + BlackHeart sweatshirt)

■ Tier 3 perk - ($5,000 + 10% bonus shares + 10% off BlackHeart bike)

■ Tier 4 perk - ($10,000 + 15% bonus shares+ 25% off BlackHeart bike)

■ Tier 5 perk - ($25,000 + 20% bonus shares + BlackHeart Aluminum Bike with Shimano 105 Groupset)

■ Tier 6 perk - ($50,000 + 25% bonus shares + BlackHeart Titanium Bike with Shimano Ultegra Di2 Groupset)

*All perks occur after the offering is completed.

The 10% StartEngine Owners' Bonus

Blackheart Bike Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Sotck at $8.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $800. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Any expense labeled “Travel and Entertainment”. Vendor payments. Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$210,223.00 USD
$94,981.00 USD
Cash And Cash Equivalents
$33,584.00 USD
$12,984.00 USD
Accounts Receivable
$27,729.00 USD
$0.00 USD
Short Term Debt
$50,000.00 USD
$20,000.00 USD
Long Term Debt
$100,000.00 USD
$100,000.00 USD
Revenues And Sales
$252,487.00 USD
$45,928.00 USD
Costs Of Goods Sold
$87,470.00 USD
$62,169.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$3,481.00 USD
-$135,610.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


BlackHeart Allroad Ti named among 8 coolest bikes by Bicycling Magazine

20 days ago

Dan Chabanov from Bicycling Magazine came by our booth at Sea Otter a few weeks ago to checkout our Allroad Titanium and Aluminum bikes. It was his first time seeing our bikes in person and it was clear our titanium bike sparkled a little brighter than the rest. "I focused on the eight bikes that I saw at Sea Otter that, for one reason or another, made me stop in my tracks."

We have sent the new Allroad Aluminum bike to Bicycling Magazine for a full review, so keep an eye out for their expert opinion in the near future.

See the full feature here.

Notice of Material Change in Offering

27 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the BlackHeart Bike Company offering. Here's an excerpt describing the specifics of the change:

Issuer is extending campaign and updating financials

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Former NFL Super Bowl champion Luke Willson joins the BlackHeart team

29 days ago

What do you do after 8 seasons in the NFL totaling 102 games, 111 receptions, 1307 yards, and 11 touchdowns... and one Super Bowl ring? You get a bike!

We first met Luke Willson at our sister shop, Luft Los Angeles, and after he snapped his carbon bike while testing its durability against a guardrail, we got to talking. Turns out the man likes bikes and loves inspiring as many people as possible to start riding and get healthy. Coaching great Pete Carroll called Luke the "lifeblood" of the Seattle Seahawks and it's easy to see why. Luke's energy is infectious and we can't wait to see his effect on the cycling community.

Beyond excited to welcome Luke  to the BlackHeart ambassador team.

BlackHeart Allroad Al featured in leading cycling journal

about 1 month ago

At the Sea Otter Classic bike show, Dave Rome from Cycling Tips was kind enough to stop by our booth to take a look at the new BlackHeart Allroad Al. In a sea of marketing hype one common theme kept coming up in our conversations, industry insiders get what we're doing. 

Beautiful. Capable. Simple.

A performance bike designed for the majority of cycling enthusiasts that won't be outdated in 12 months.

We're in talks to get a test bike to the folks at Cycling Tips for a full review, so stay tuned. Checkout the full article here.

BlackHeart Allroad Ti and Al named among top bikes at largest consumer bike show

about 1 month ago

Over the weekend the BlackHeart Allroad Ti and Al bikes were named among the top road and gravel bikes at Sea Otter classic, the largest consumer bike show in the world. Road Bike Action, a leading industry outlet, featured the flagship Titanium model and new Aluminum model alongside showings from the best bike brands in the world, including Bianchi, Giant, Ridley, and an $18,000 limited edition Cervelo R5 made in collaboration with Lamborghini and Campagnolo.

The Sea Otter Classic is a bicycling and outdoor sports festival and exposition held each spring since 1991 at the WeatherTech Raceway Laguna Seca in Monterey, California. The four-day event is considered the world's largest cycling festival, drawing nearly 10,000 professional and amateur athletes and 70,000 fans.

Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].


As you might know, BlackHeart Bike Company has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in BlackHeart Bike Company be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


New Dealer Added in Oklahoma City, OK

2 months ago

Capitol Co-Op, a new bike and skate shop located in Oklahoma City, OK, is opening it's doors soon and will be the newest BlackHeart dealer. Helmed by Jennifer White, Jeremy Houchin, Chad Hodges & Evan Bybee, Capitol Co-Op is aiming to be a cultural center featuring  unique brands and pouring coffee for the local crowd. BlackHeart will have the new Allroad Al available as a full build as well as standalone frameset, and Ti versions can be special ordered. We're excited to be a part of another independent store working to serve their local community.

BlackHeart to launch NEW Aluminum Al bike at Sea Otter Classic

2 months ago

BlackHeart will be formally launching the new Allroad Al bike at Sea Otter Classic April 7-10 in Monterey, CA. The Allroad Al is our newest model, designed to give customers the same experience as our flagship Allroad Ti bike, but at half the price.

The Sea Otter Classic is a “celebration of cycling”! It’s a festival for anyone who enjoys or appreciates the bicycle and outdoor adventures. Whether a cyclist or a spectator, folks of all ages can share in the excitement and camaraderie of the Sea Otter Classic. If you love the idea of being part of a cool scene with active people who all share a passion for bicycles and the outdoors—come! Sea Otter is for road, gravel and mountain bikers. It’s for kids, commuters and recreational cyclists, and, yes, the Sea Otter Classic draws the very best racers—both amateurs and pros. No other event gives you such up-close access to your cycling heroes!

With an expected 74,000 consumer attendees and 400 journalists, we'll be making a splash by showcasing our bikes on a global stage. If you attend make sure to swing by and say hi!

BlackHeart Founder featured on the We Got To Hang Out Podcast

3 months ago

BlackHeart Bike Company founder Zach Lambert recently sat down with We Got To Hang Out podcast hosts Christopher Stricklen and Freya Rawlins at the company's sister bike shop Luft in Venice, CA to discuss the brand's evolution to a purpose-driven company – focusing on making cycling a more welcoming and inclusive space through a novel ambassador model.


New Dealer & Demo Center Added in Jackson, NH

4 months ago

Ski the Whites, a ski, bike, and run shop located in Jackson, NH, has come on board as a BlackHeart retailer for Spring 2022. Owned by BlackHeart Ambassador Andrew Drummond and known as the go-to shop in the White Mountains for all things outdoors, we're stoked to have a new home to connect in person with customers. In addition to carrying the Ti and Al bikes for sale, the shop will have a demo fleet of Al bikes for customers to try before they buy. Based on the success of the program run out of BlackHeart's sister shop, Luft, in Venice, CA we're excited for the potential of BlackHeart having a home in one of the premier outdoor locations in New England.

BlackHeart featured in leading industry media outlet!

5 months ago

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].


As you might know, BlackHeart Bike Company has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in BlackHeart Bike Company be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


New BlackHearts Delivered

6 months ago

Our latest round of titanium frames have finished production and are currently en route to our home in Southern California to fulfill preorders. We also continue to deliver bikes to new customers with our existing inventory like this beauty below. We'll continue to provide production updates as our new aluminum frames work through the production process as well. Stay tuned!

What a first week!!

7 months ago

Thank you to our existing and new community members who have invested in our equity crowdfunding campaign. Over 85 of you became owners and we smashed our initial raise target for the first week!

We’re proud to offer the opportunity to become an owner to you and look forward to the future as we continue to expand our reach and grow our community even further. Please continue to share our page with those you think would be interested in becoming a BlackHeart owner. Great things to come!!

– Zach

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